Free Figma Brand Guidelines Templates for Consistent Branding

If you’ve ever worked on a creative project, you’ve probably felt that quiet tension with brand guidelines. Maybe you had an idea you loved, but the colors didn’t match. Or the font didn’t quite fit. It’s a familiar feeling.

But brand guidelines aren’t there to hold you back. They’re there to make sure everything you put out still feels like you. 

A Figma Brand Guidelines Template is a helpful way to find that connection with your customers. It gives you structure without making you feel boxed in. You get to stay consistent while still exploring different ideas and directions.

In this article, we’ll walk you through some of the best brand guidelines templates in Figma and share a few resources that can make creating your own feel a little more fun.

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What Makes a Good Figma Brand Guidelines Template?

Across 2023 and 2024, Nvidia became one of the fastest-growing brands in the world and scaled into a trillion-dollar company. But being one of the fastest-growing brands in the world isn’t just a reflection of sales or numbers on a spreadsheet. It’s also about how deeply people connect with what the brand stands for.

So when you’re designing with that kind of connection in mind, here’s what to look for in a good Figma brand guidelines template:

• ✅ Define the brand’s purpose, values, mission, and story to guide all design and messaging
• ✅ Include logo rules with spacing, sizing, and dos and don’ts to avoid distortion or misuse
• ✅ Set a clear color palette with HEX, RGB, and CMYK values for consistent visuals across platforms
• ✅ Choose fonts for headers, subheads, and body text, and explain how and when to use each
• ✅ Add tone and voice rules to keep messaging aligned, no matter who is writing or designing

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Brand Guideline Templates at a Glance 

Here’s a summary table for all the Figma and ClickUp brand guidelines templates: 

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Free Figma Brand Guideline Templates

Not everyone has time to build a brand guide from scratch. Luckily, there are some beautifully made free Figma templates that give you a solid starting point without taking away your creative freedom.

1. Brand Guidelines Template by Design18th

The Figma Brand Guidelines Template offers a polished, collaborative starting point for building a brand playbook. You can tweak it to align with your brand’s voice, values, and visual identity.

Perfect for group input, Figma lets team members comment, draw, and design together in real time, blending ideas from your workspace seamlessly into the template draft. 

🌻 Why you’ll like this template:

• Covers all key sections, including voice, logo, colors, typography, and brand application
• Uses a calm, minimal layout that’s easy to read and work with
• Includes logo sizing, spacing, and usage examples that remove the guesswork
• Designed for easy updates so you can make it yours without much effort

2. Brand Base: Brand Guidelines Template by Figma

This Brand Base template makes it easier to show how brand choices connect to actual design decisions. Instead of flipping between separate files for logos, fonts, and colors, everything lives in one place that is simple to update. 

Because it is built directly in Figma, teams can test ideas and adjust brand assets without breaking consistency, which saves hours when rolling out new campaigns. 

🌻 Why you’ll like this template:

• Created by the Figma team and built with real-world use in mind
• Covers foundational brand elements like story, colors, and typography
• Designed to feel modern without being overly styled
• Easy to share and collaborate on with teammates or clients

3. Simple Brand Guideline Template by Figma

American businessman Scott Cook once said,

That idea sticks, especially when you’re trying to build a brand people actually trust. And that trust starts with consistency.

This template strips away the extras so you can focus on presenting the core elements clearly. It gives you a straightforward way to document your brand without overcomplicating the process, which is especially helpful if you’re working alone and need something you can update quickly.

🌻 Why you’ll like this template:

• Built on a real brand guide, so it’s practical and easy to follow
• Focuses on just the essentials like colors, logos, and typography
• Designed for quick edits so you can plug in your own content

💡 Pro Tip: Looking to brainstorm unique branding ideas for your business? Ask ClickUp Brain for creative color palettes, logo concepts, and unconventional strategies to make your brand stand out!

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4. Brand Guide Template by Figma

Sometimes the heart of your brand is already there. It just needs a place to live, breathe, and stay consistent over time. 

This Brand Guideline Template from Figma helps you gather what you have and gently ask if it still feels like the brand you set out to build. Turning scattered assets into a single source of truth makes your brand easier to explain to new hires, collaborators, or external partners.

It also gives you a framework for spotting gaps in your identity and refining them gradually instead of starting from scratch.

🌻 Why you’ll like this template:

• Lets you drop in your existing logos, fonts, and colors without too much fuss
• Encourages small refinements so the brand grows with your team
• Keeps things aligned so everyone can make faster, more confident decisions
• Works well as a shared reference point across design and marketing

5. Brand Guidelines template Free by Figma

Not every brand starts with a big team or a fancy design system. Sometimes you just need a clear place to begin. This Brand Guidelines free template gives you that space, with enough structure to feel reliable and enough flexibility to make it your own.

It works as a simple framework that grows with you, so you can start small and add details as your brand develops. For new designers or first-time founders, this graphic design template removes the pressure of creating a perfect guide right away while still keeping your work consistent.

🌻 Why you’ll like this template:

• Covers all the basics, including logo use, typography, and color guidelines
• Comes with gentle instructions so nothing feels confusing or technical
• Feels right at home, whether you’re building a personal project or a growing brand
• Created for real people who want clarity, not complexity

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Figma Templates Limitations

This is how one frustrated user addressed the Figma team on Reddit.

Safe to say, despite helping countless designers bring structure to their creative work, Figma has some serious challenges that are worth keeping in mind before you dive in too deep. 

Here’s a quick rundown:

• Some templates are too fixed, making it hard to explore beyond the original structure
• Sharing work with clients or collaborators often comes with limitations around paid seats
• Offline editing isn’t reliable, which can make things tricky for remote or regional teams
• Support feels distant at times, especially when you need help under pressure
• Templates may not be designed with local needs in mind, so teams end up doing extra work to adapt them

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Alternative Figma Brand Guidelines Templates

As they say, “Where there’s a will, there’s a way.” And occasionally, that way turns out to be ClickUp, marketers’ go-to brand management software.

If the discussed templates leave your design teams feeling boxed in, here are some Figma alternatives. 

Below are the 10 best ClickUp Brand Guidelines Templates that can help fill in the gaps and give your brand a space to grow with clarity and consistency.

1. ClickUp Brand Guidelines Template

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Most people don’t choose a brand just because it looks impressive. They choose it because it feels familiar, clear, and trustworthy. In fact, three out of four say they’d rather buy from a brand they feel connected to. That kind of connection starts with being consistent.

The ClickUp Brand Guidelines Template gives you a flexible space to bring all the pieces of your brand together, side by side. 

Because it’s built into a collaborative whiteboard, you can map visuals, values, and messaging in one place and keep them accessible for the whole team.

🌻 Why you’ll love this template

• See the full picture via a visual whiteboard layout that he
• Enjoy real-time collaboration so everyone can contribute and stay aligned
• Shape the guide around your brand’s personality with customizable sections
• Store and update everything from logos to writing guidelines in a shared space 

2. ClickUp Brand Style Guide Doc Template

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It’s one thing to choose your brand colors and fonts. It’s another way to make sure they show up the same way everywhere. A style guide helps keep things steady, so no matter who’s designing or writing, the brand still feels like you.

The ClickUp Brand Style Guide Doc Template is a ready-to-use ClickUp Doc designed to help teams centralize and maintain their brand identity. It includes dedicated sections for logos, typography, brand colors, tone of voice, and usage examples.

Whether you’re onboarding new hires, briefing freelancers, or aligning stakeholders, it provides a clear and actionable source of truth for your brand assets and messaging.

🌻 Why you’ll love this template

• Keep your colors, logos, and type choices in one easy-to-find doc
• Make it simple for anyone to follow the same visual direction
• Help new team members get up to speed without second-guessing
• Support a familiar experience across websites, emails, and print

3. ClickUp Brand Style Guide Template

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Some businesses spend over ten thousand dollars a year on design work. That number says a lot. But it also shows just how much effort goes into getting the brand to look and feel just right.

The ClickUp Brand Style Guide Template gives you a simple place to pull those efforts together and keep things consistent. You can centralize brand rules in ClickUp so writers, designers, and marketers always work from the same playbook. 

🌻 Why you’ll love this template

• Lay out your colors, fonts, and imagery in one easy-to-follow guide
• Help everyone on the team stay aligned, whether they’re writing copy or designing ads
• Make your brand feel clear and dependable across every channel
• Keep things tidy so your visuals grow with your brand, not against it

4. ClickUp Brand Management Template

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You have successfully completed the product launch deck. Then someone pings you asking for the latest campaign brief. Meanwhile, another teammate just shared a version of the logo you stopped using two months ago.

Managing a brand means keeping a lot of things in check, often all at once. The ClickUp Brand Management Template brings everything under one roof so campaign planning, asset updates, and team communication stay connected. Instead of clarifying which draft is current, you can track campaigns, align messaging, and keep everyone moving toward the same brand story.

🌻 Why you’ll love this template

• Plan marketing campaign management without everything getting messy
• Keep your team connected and working toward the same message
• See what’s going well and where things might need adjusting
• Stay grounded as your brand grows and changes

5. ClickUp Brand Identity Template

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“What is needed for brand identity? Other than the basics.” That was the question on Reddit. One user responded with something simple but spot on: “Before the logo, decide your tone of voice, your mission, vision, and who you’re talking to. Then let the design follow that.“

That’s precisely what ClickUp’s Brand Identity Template helps you do. This template gives you the space to think through the deeper stuff before jumping into colors and fonts.

The best part is that it goes beyond visuals to help you define your values, voice, and long-term goals so your brand feels authentic and not just decorative. 

🌻 Why you’ll love this template

• Create a visual language that reflects who you are
• Build messaging that sounds like you and resonates with your audience
• Set marketing KPIs and goals so your team knows where the brand is heading
• Keep everything connected as you grow across different platforms

6. ClickUp Brand Book Template

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You know that feeling when everything about a brand just fits? The voice, the colors, the way it shows up online. It’s not a mere accident. That kind of clarity usually comes from having something solid to come back to. A brand book helps you build that kind of foundation.

The ClickUp Brand Book Template turns that idea into a practical workspace where strategy, visuals, and storytelling live side by side. Instead of treating the brand book as a static PDF, this brand strategy template becomes a dynamic guide you can update, share, and expand as the brand grows.

🌻 Why you’ll love this template

• Organize your thoughts and assets with simple task lists or boards
• Lay out your logos, fonts, colors, and images in a way that’s easy to find and follow
• Track your progress as you build campaigns or refresh old content
• Give everyone on your team a shared understanding of what the brand really feels like

7. ClickUp Rebranding Template

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When Dunkin’ dropped “Donuts” from its name, it was more than just a logo change. It was a quiet shift in how they wanted to show up. Dunkin’ maintained the same colors and vibe while focusing more clearly on what their customers valued most. That kind of rebrand takes care, not just a new typeface.

Rebranding isn’t simple. You’re trying to move forward without losing the parts that still feel true. The ClickUp Rebranding Template gives you a way to do that without feeling rushed.

This branding template creates a structured plan where strategy, design, and communication all stay in sync. With timelines, task ownership, and space for feedback, the process feels intentional rather than chaotic.

🌻 Why you’ll love this template

• Track each step so you always know what’s done and what’s next
• Assign clear roles so no one’s guessing who’s doing what
• Lay out a timeline that works for your team, not just the deadline
• Keep everyone connected as you slowly reshape how the brand looks and feels

8. ClickUp Logo Style Guide Template

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Logos tend to travel on the web. They show up on websites, in presentations, on coffee mugs, and sometimes in places you didn’t expect. A logo style guide helps you make sure your logo still feels like you, regardless of where it ends up.

ClickUp’s Logo Style Guide Template gives you one clear place to set those boundaries with care. It is a good place to start learning about how to create a style guide for your brand. For starters, you get to define usage rules, document variations, and share instructions so no partner, vendor, or teammate misuses the logo.

🌻 Why you’ll love this template

• Define when and how to use each version of your logo
• Note important details like color values, size limits, and spacing
• Share the guide with partners so everyone stays on the same page
• Keep things consistent without needing to double-check every time

9. ClickUp Project Style Guide Template

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You update the website header. Someone else tweaks the font in a social post. Then a third person shares a slide deck that uses an entirely different color. Before you know it, things start to feel a little off.

ClickUp’s Project Style Guide Template offers a shared guide where everyone can check in and make sure they’re building from the same place.

The template keeps all the key visuals like fonts, colors, and layouts in one reference, so every deliverable feels like part of the same story. Instead of correcting inconsistencies after the fact, your team can design with clarity from the start.

🌻 Why you’ll love this template

• Organize all your brand visuals in one shared doc
• Keep fonts, colors, and layouts consistent, no matter the platform
• Communicate design expectations clearly so there’s less back-and-forth
• Support your team in building work that feels cohesive and on-brand

10. ClickUp Brand Launch Template

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There’s a Reddit post that’s been making the rounds: a startup advisor shares what it was like helping brands scale from early ideas to multimillion-dollar exits. What is one of his most insightful suggestions? Don’t wait for perfection. Just get your product out there, talk to your customers, and build from version one.

ClickUp’s Brand Launch Template helps you get your ideas out of your head and into a plan you can actually follow. It gives you space to list what needs doing, figure out who’s helping, and gently guide your team through each part of the launch.

🌻 Why you’ll love this template

• Set a clear, manageable timeline for your launch
• Track what matters without overcomplicating it
• Keep your team in sync without constant check-ins
• Let your brand take shape, one small step at a time

11. ClickUp Branding Template

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Branding doesn’t always start with a grand vision from years ago. Sometimes it begins with a simple question from a teammate: “Which version of the logo should I use?” 

That’s often the moment you realize your brand exists in too many folders and too few conversations. The ClickUp Branding Template gives your team one shared space to define what your brand looks, sounds, and feels like. 

From typography to tone of voice, it helps you create something people inside and outside your company can actually understand and use.

🌻 Why you’ll love this template

• Set your brand voice, colors, and design rules
• Store all your assets where everyone can find them
• Keep things consistent as your team and message grow

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Make Every Move Feel “On Brand” with ClickUp

At the heart of every strong brand is something familiar—a color that feels right, a voice that sounds like you, a rhythm your team can fall into without needing to second-guess.

Figma gives you a fantastic place to start. But when it comes to keeping everything connected across people, projects, and platforms, ClickUp quietly steps in to help. 

It’s not just about templates. It’s about giving your brand a home where it can grow and stay true to itself.

Are you building a brand that’s easy to use and hard to forget? Sign up for ClickUp now!

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