13 Best AI Writing Tools for 2025

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AI writing tools are gamechangers. Among some of the earliest applications of Gen AI, AI writing tools can help writers spark new ideas, speed up content creation, and even research, write, and edit entire articles for you.
Need a video script? An outline for a deck? A chapter-by-chapter summary of your book? A good AI writing tool can get it done!
But with several options out there, choosing the right one can feel harder than writing the content yourself.
I’ve spent hours testing the most popular AI writing assistant tools to see which ones live up to the hype.
Some are great for brainstorming your next big idea. Others help you push through writer’s block or polish drafts faster.
The trick is finding the one that fits into your workflow, not the other way around. This guide breaks down the best AI writing tools, so you can spend less time guessing and more time creating.
| Tool | Key features | Best for | Pricing* |
| ClickUp | Combines the power of multiple LLMs in one workspace, Automated task management, and real-time collaboration | Small teams, medium businesses, and enterprises. Excels in AI-integrated content and project management | Free plan available, Customization for enterprises |
| ChatGPT | Versatile content creation, ideation, and research | Cross-functional teams. Works as an AI-powered assistant for writing and research | Free plan, Paid plans starts at $20/month |
| Jasper | Custom brand voice guides and marketing copy templates | Mid-size to enterprise. Helps marketing and creative teams with AI-assisted content marketing | Paid plans start at $49/month |
| Copy.ai | Workflow automation for blogs, emails, and ads | Small to mid-size teams. Best for AI-powered copywriting at scale | Free plan, Paid plans start at $49/month |
| Rytr | Tone and language selection, and a built-in plagiarism checker | Freelancers and small teams Ideal for budget-conscious teams looking for AI-powered copywriting | Free plan, Paid plans start at $9/month |
| Grammarly | Real-time writing feedback and grammar, punctuation, and tone suggestions | Small teams, mid-size businesses, and enterprise. Best for business communication teams aiming for clarity, tone, and correctness | Free plan, Paid plans start at $30/month |
| Gemini | Data-aware writing assistance and multimodal content understanding | Mid-size business to enterprise. Best for AI-powered writing assistance and research | Free plan, Paid plans start at $19.99/month |
| Sudowrite | Plot and character generation tools with collaborative creative writing support | Small studios, publishers, and creative teams. Works as an AI writing partner for narrative content | Paid plans start at $19/month |
| Anyword | AI copy for ads, landing pages, emails, and real-time scoring and optimization | Mid-size to enterprise. Best for data-driven marketing teams | Paid plans start at $49/month |
| QuillBot | AI-powered paraphrasing and summarization with grammar and plagiarism checkers | Solo writers, academic departments. Helps rewrite, paraphrase, or summarize content with AI | Free plan, Paid plans start at $4.17/month |
| Wordtune | AI rewriting with tone/style variations and tools for expansion or summarization | Small to mid-size teams. Helps teams improve clarity and tone in business communication | Free plan, Paid plans start at $13.99/month |
| Writer | AI-powered writing aligned with brand rules | Enterprise Ideal for brand consistency and writing compliance | 14-day trial, Paid plans start at $39/month |
| Writesonic | AI blog/article generator with SEO optimization | Small to mid-size teams Helps product teams scale SEO blogs, landing pages, etc. | Free plan, Paid plans start at $20/month |
With so many AI writing tools out there, how do you spot the ones that actually make writing easier without feeling like you’re drowning in a pool of AI-generated content?
Here’s what to look for:
Our editorial team follows a transparent, research-backed, and vendor-neutral process, so you can trust that our recommendations are based on real product value.
Here’s a detailed rundown of how we review software at ClickUp.
Let’s see how they measure up on features and ease of use. Some offer free versions to try before you buy. However, generative AI tools can produce biased and inaccurate content, so it’s important to review the output carefully.

Think about your current writing process. You’re probably juggling multiple apps: one for drafting, another for feedback, and something else entirely for project management. Exhausting, right?
That’s where ClickUp, the everything app for work, changes everything. Let’s discuss its rich feature set.
One of ClickUp’s highlights is its AI personal assistant, ClickUp Brain. It helps you write compelling content with natural language prompts and goes a step further to:



That’s just the tip of the iceberg for ClickUp Brain. What you need is one powerful AI that combines the power of AI agents and multiple generative AI models with the full context of your broader work ecosystem.
And that’s exactly what ClickUp Brain offers. As an AI-powered neural network, it seamlessly connects tasks, documents, and people across your company’s knowledge base and connected apps, with the full assurance of enterprise-grade privacy. Writing and documentation become 10X smarter and more efficient.

Take things further with ClickUp Brain MAX, a dedicated desktop AI companion that unifies AI, search, and automation across every work app, ushering in a new era of contextual AI and ending the chaos of disconnected AI tools. ClickUp eliminates AI sprawl entirely.
ClickUp Brain offers the use of multiple Gen AI models like Claude, ChatGPT, and Gemini, so you get the best responses with Brain. There is no need to use multiple LLMs, either.
ClickUp Whiteboards is the creative canvas for brainstorming, virtual whiteboarding, and visual explainers.

You can sketch out blog funnels, map customer journeys, and plan an entire editorial calendar on Whiteboard. Plus, your team can add ideas, comment live, and even convert sticky notes into tasks right from the Whiteboard.
And yes, writing content is one thing, but real engagement-worthy content comes from diverse perspectives and full-fledged editing.
With ClickUp Docs, you get a shared space to do just that—tag your team members, leave comments and feedback, and turn tasks into action items, keeping your content workflow organized and collaborative.

Docs also helps with content planning and brief creation. Open it up during your brainstorming session to quickly take down notes and capture ideas so you don’t end up forgetting anything you discussed.
Once you’re done, you can easily expand on your ideas and create full-fledged briefs for each content piece within Docs. The rich formatting options, like tables, bullets, and headers, are great for structuring the brief and organizing deadlines, assigned writers, publication dates, and more.
Plus, ClickUp’s templates make it much easier to create customized briefs for various content types.
For instance, the ClickUp Content Production Scaling Template is designed to help writers, editors, and content teams scale their content production process.
This template helps you:
Similarly, the ClickUp Content Calendar Template simplifies planning, organizing, and tracking my end-to-end content creation process so that every piece is published on time and aligned with the marketing goals I have in mind.
Here’s a G2 review:
What I like best about ClickUp is its customization and flexibility. Whether it’s creating tailored workflows for different teams (like marketing and web development), using custom fields to track specific project details, or automating repetitive tasks, ClickUp allows me to adapt it to our exact needs. It helps keep everything in one place, making project management and communication seamless across teams. Plus, the integrations and automations save us so much time, allowing us to focus on what truly matters.
🎥 Watch: Learn how to use ClickUp Brain for AI writing
💡 Pro Tip: Use a Custom Autopilot Agent in ClickUp Chat to act as your AI writing assistant. Set it to trigger when someone posts a draft, and have it automatically rewrite, proofread, or improve the tone using ClickUp Brain. You can give it access to your brand guidelines stored in Docs, so it can edit with the right context.

Developed by OpenAI, ChatGPT is an AI-powered writing assistant that can generate blog posts, emails, and social media captions based on prompts.
While it’s a great free AI writing tool for sparking ideas and overcoming writer’s block, it still requires a human touch to refine the output. While it’s useful for getting started, you must always review and humanize the content. standards.
Here’s a G2 review:
My content writing process has become faster and better. The more detailed prompt I give, the better results I get. I can even select the format of the response.
🔍 Did you know? ChatGPT gets over 4.79 billion visits per month. That’s a lot of AI love! So, how does it stack up against Grammarly? Let’s find out in ChatGPT vs. Grammarly!

Jasper is useful for creating content for marketing campaigns and helps generate blog posts, ad copy, video scripts, and content frameworks.
One of its standout features is the ability to align content with specific brand guidelines, making it helpful for teams that need consistency in tone and messaging.
That said, while Jasper leverages AI models to speed up content creation, it still requires fine-tuning to ensure the output truly reflects a brand’s voice and strategy. I found it’s a tool that works best when paired with a strong editorial process.
Here’s a G2 review:
I use Jasper to augment my writing and it gives me ideas and keeps me from getting writer’s block.
🔎 Did you know? According to a CMO survey, companies that use AI in marketing saw a 6.2% increase in sales, a 7% increase in customer satisfaction, and 7.2% lower marketing costs.

I’ve used Copy.ai for marketing and sales content, and it’s a solid tool for generating quick drafts and automating tasks.
With over 90 copywriting tools based on use cases, it helps speed up content creation and personalize outreach, which is great for scaling efforts.
Here’s a G2 review:
I find the tool’s interface straightforward and user-friendly. I use Copy.ai for social media posts and product descriptions, blog intros and website copy.
😵💫 Stuck on what to ask your AI writing tool? Here are the best AI writing prompts for marketers and writers to get started!

Rytr is a handy tool for generating quick drafts for blogs, ad copy, social media captions, and emails. What stands out is its ability to analyze writing samples and mimic a specific style, making the output feel more natural rather than obviously AI-generated.
The platform also offers various tone options, so you can improve your writing to match different audiences and projects. While it definitely speeds up the process, the content still benefits from a bit of human refinement to make it truly shine.
Here’s a G2 review:
It’s easy to use, offers seamless writing experience and generates quality content. The user interface is really good compared to any other AI writer. The output is decent.
🤖 AI vs. human-generated content 🥷? let the battle begin! Check out the pros and cons and see who comes out on top!

Grammarly is an important tool in any content creator’s arsenal. It is a good AI writing partner, helping you get your point across in a concise, grammatically correct, and engaging manner.
You can use Grammarly’s AI for documentation, crafting emails, polishing reports, and even refining social media posts.
Here’s a G2 review:
Grammarly has become more than just a writing assistant for me—it’s a core part of how I communicate professionally. It supports every stage of my writing process, from drafting initial thoughts to refining the final message.

Gemini is that all-knowing friend when it comes to research, writing, and tackling those tricky deep-dive questions. Since the Flash 2.0 update, it’s been even better, way faster and sharper, handling text, images, and even code with ease.
Here’s a G2 review:
It is very user-friendly. When I craft an email for my clients, it is very helpful in maintaining professionalism in my messages.
😎 Friendly reminder: Integrating AI with Word documents, like using Google Gemini in Docs, can speed up your writing so much that you might save up to 66% of your time. That’s four extra hours to grab a coffee, binge a show, or finally clear out your inbox!

Stuck on a scene? Can’t find the right words? Sudowrite is built to help all the fiction writers out there. It’s like having a fresh pair of eyes on your writing, suggesting edits, refining sentences, and pulling you out of those creative ruts.
With over 1,000 plugins, you can shape its suggestions to fit your style. It won’t write your novel for you (where’s the fun in that?), but it’ll make the process a lot smoother—and maybe even a little more thrilling.
Here’s a Reddit review:
Sudowrite helped me fix my plot and now I’m writing it on my own at the same rapid pace I wrote the first book in the series. It was absolutely worth the cost for the help alone.
😎 Fun Fact: The 2016 short film ‘Sunspring’ was entirely written by an AI bot using neural networks.

Anyword is an AI content creation tool that makes writing marketing content a tad more fun. You can use it to tweak copy, adjust the tone for different audiences, or even get a heads-up on how well something might perform before hitting publish.
It’s great for those moments when you’re second-guessing every word or staring at a blank page and just need a solid starting point. It won’t do all the work for you, but it definitely makes the process faster.
Here’s a G2 review:
Anyword helps my team and I move past the brainstorming phase and generate compelling copy in just a few clicks. We’ve saved time writing ads in particular, and the ability to create a tone of voice has significantly aided in this.

QuillBot is a solid addition to any writing toolkit, especially when you need to clean up your writing. It’s got tools for paraphrasing, plagiarism checks, grammar checks, translations, summaries, and even citations.
I’ve found it especially useful when rewording something without making it sound robotic. It’s not perfect (sometimes it over-simplifies things), but when used right, it saves a ton of time and keeps your writing sharp.
Here’s a G2 review:
It is easy to use, has multiple languages to choose from, and has many other tools, such as a paraphraser, plagiarism checker, and much more, making Quillbot a complete package for writers.
💡 Pro Tip: Use AI templates to make your content creation process much easier. For instance, an AI template for blog posts can help marketers quickly outline campaign objectives, key messages, and channels for their blogs

Wordtune is an AI writing software that makes writing feel a little less frustrating. When you are struggling to phrase something right, its rewrite suggestions actually sound natural.
The built-in templates help speed things up, especially when you don’t want to start from scratch. The free version works well for quick rewrites and breaking through writer’s block.
Here’s a G2 review:
Wordtune is a great choice for any writer in case they lack the words and motivation to write, it takes a hint from what is already written and generates further sentences. We can also tweak those sentences with the help of build-in rewrite options that help us set the tone of sentences.

Writer feels more like an AI co-pilot for business workflows than just a writing tool. It can answer questions, extract insights, translate content, and even analyze images. What stood out to me the most is how seriously it takes security and privacy, with deployment options that align with global data compliance standards.
Here’s a G2 review:
The look is sleek, professional, and clean – it is an easy-to-use app with multiple different entry points (extensions, web app, desktop). It integrates well with the marketing systems we use, and was easy to implement.
👀 Fun Fact: Knowledge graphs can analyze paragraphs and show connections between topics, subtopics, and concepts. This makes them handy tools for writing essays, as this structured visualization can actually be used as a blueprint for organizing ideas and maintaining a logical flow between concepts.

Writesonic packs some useful AI features for content creation, competitor analysis, and research. It integrates with Ahrefs, Google Analytics, and WordPress, making it easier to pull real-time data and plan content without juggling multiple tools.
Here’s a G2 review:
I love how Writesonic understands a writer’s or content creator’s biggest pain points and that is writing an article that is both SEO friendly and that has a 10-step article creator along with a 4-step article creator to help the writer churn out valuable content with the click of a button.
AI writing tools come in all shapes and sizes, from full-fledged content creation suites to simple paraphrasing and grammar checkers.
If you’re after a complete solution that helps you brainstorm, write, collaborate, and manage content in one place, ClickUp has you covered.
With built-in tools for brainstorming, approvals, task management, and automation, it streamlines your entire content workflow from idea to publication.
Curious to see how ClickUp can write its way into your content workflow? Sign up for free and explore what it can do.
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