The journey from attracting prospects to closing a sale can be long. Your sales team needs the right content—the perfect pitch, case study, or follow-up emails—ready for each stage for successful conversions.
Sales content management software can help you with the right input. These platforms organize your content and empower your sales force to deliver impactful, tailored messaging at every stage of the sales process. In this article, I’ll explain the eight best sales content management tools to help your team close deals faster.
Top 8 Sales Content Management Software
- What Should You Look for in a Sales Content Management Software?
- 8 Best Sales Content Management Software
- 1. ClickUp (Best for sales content management and collaboration)
- 2. Highspot (Best for AI-powered sales content organization and optimization)
- 3. Seismic (Best for personalized sales content delivery and real-time insights)
- 4. Paperflite (Best for tracking prospect engagement)
- 5. Showpad (Best for aligning sales and marketing with easy content access)
- 6. Brainshark (Best for sales team readiness tracking)
- 7. Mindtickle (Best for accessing customized sales content)
- 8. HubSpot (Best for tracking sales content engagement)
Summarize this article for me pleaseWhat Should You Look for in a Sales Content Management Software?
Here are the features you must consider while picking a sales content management system.
Ease of content access
A sales content management tool should offer intuitive search functions and organized content libraries, making everything accessible. When your reps have easy access to the right material, they can focus on closing deals.
Real-time analytics
Knowing how prospects interact with your content will help refine your sales content management strategy. Look for software that provides real-time analytics on content usage and engagement. This lets you see what resonates with your audience and tweak your approach accordingly, helping you stay one step ahead in your sales goals.
Content customization
Generic content rarely closes deals. The right tool will allow your team to personalize sales materials for each prospect, tailoring everything from pitch decks to follow-up emails. Having that flexibility ensures your messaging is relevant and impactful, giving your team the edge in every conversation.
Scalability
As your business grows, so should your sales and content management system. A scalable platform will allow you to add more content, users, and features without compromising sales performance.
Summarize this article for me please8 Best Sales Content Management Software
Let’s look at the eight best sales content management software, their features, limitations, and pricing:
1. ClickUp (Best for sales content management and collaboration)
Until some time ago, my sales team faced a common but costly challenge—they worked in silos. Each rep created and used materials that were often inconsistent with the latest messaging. This lack of alignment created confusion and led to delayed responses to prospects. We missed out on opportunities, and deals fell through.
ClickUp helped me overcome this challenge. With ClickUp’s Sales Project Management Solution, everyone can access the latest sales content, and our messaging is aligned. The result? Higher conversions, streamlined workflows, and a more unified approach to closing deals.
ClickUp Docs is perfect for organizing sales materials into a central, searchable location. I have used it to create folders and subfolders to house pitch decks, sales plans, sales playbooks, case studies, and everything is easy to access with a quick search.
Plus, you can share Docs shared with your team instantly and edit sales content in real time. Sales reps can even link specific Docs to their tasks, ensuring they have the most relevant content at their fingertips during critical moments.
Want to track what’s happening with your sales content? Use ClickUp Dashboards to get real-time visibility into how your sales content is performing.
The custom widgets help me track which sales documents are attached to tasks and their status in the pipeline. While it’s not a dedicated content analytics tool, it provides actionable insights by showing how content contributes to deals or where bottlenecks occur.
ClickUp’s CRM Solution helps view the sales pipeline, monitor customer engagement, and analyze deals. This way, you can see which pitches or sales campaigns have led to higher conversions and improve your sales content accordingly.
ClickUp templates further simplify creating and reusing personalized sales materials. Whether it’s a custom proposal or follow-up email sequence, templates ensure consistency while giving your team the flexibility to modify content for specific clients or stages of the sales cycle.
I recommend the ClickUp Content Management Template, which allows you to organize and track your sales content. It helps your team manage all stages of content, from creation to distribution, ensuring that your messaging stays relevant and aligned with your sales strategy. It’s ideal for customizing sales content management strategies based on specific clients or stages of the sales cycle, keeping everything organized and easily adaptable.
Lastly, as the sales team grows, ClickUp Spaces allows us to seamlessly manage different departments, teams, or projects. I can create specific workspaces for different sales units or product lines, ensuring everyone stays organized without slowing down the platform.
ClickUp best features
- ClickUp Time Tracking: Monitor how long it takes to create or manage specific sales materials with ClickUp’s Time Tracking feature. This helps improve efficiency and provides insights into where time can be better allocated, making content creation a smoother process
- ClickUp Automations: Set up content approval workflows with ClickUp Automations. For example, when content is approved, it can be instantly moved to the next phase of the sales process, saving time and reducing manual work
- ClickUp Goals: Tie content management tasks directly to larger sales targets with ClickUp Goals. This ensures your team remains aligned on the end goal, helping to prioritize content that moves the needle in your sales pipeline
ClickUp limitations
- Some users may face a learning curve initially when using ClickUp thanks to a wide array of features
ClickUp pricing
- Free Forever
- Unlimited: $7/month per user
- Business: $12/month per user
- Enterprise: Contact for pricing
- ClickUp Brain: Add to any paid plan for $7 per Workspace member per month
ClickUp ratings and reviews
- G2: 4.7/5 (9,000+ reviews)
- Capterra: 4.6/5 (4,000+ reviews)
2. Highspot (Best for AI-powered sales content organization and optimization)
via Highspot
Highspot is a powerful sales content management platform that helps sales and marketing teams stay focused and on point with their content. One of the features I appreciate is the AI-powered search, which helps sales reps quickly filter through content based on buyer personas, sales stages, or even geo-location.
Instead of wasting time browsing, reps can ask questions or apply filters to get what they need. Highspot also aligns content to the buyer’s journey. It provides contextual descriptions, how-to guides, and even peer reviews, ensuring reps know how to use the content effectively.
Highspot best features
- Track how sales content assets are used and their impact on deals, allowing for strategy optimization with comprehensive dashboards
- Automate content organization and metadata generation, ensuring that all assets are properly managed and up-to-date
- Build tailored presentations quickly by curating personalized content experiences and suggesting top-performing assets
Highspot limitations
- It does not offer a free trial
Highspot pricing
- Custom pricing
Highspot ratings and reviews
- G2: 4.7/5 (1000+ reviews)
- Capterra: 4.6/5 (40+ reviews)
3. Seismic (Best for personalized sales content delivery and real-time insights)
via Seismic
Seismic’s sales content management platform streamlines sales operations. The Discover function, for instance, offers in-app search and smart, in-context recommendations, making it easier for sellers to find the exact sales collateral they need.
Then there’s the Customize feature, which gives teams control over how much flexibility they want to allow in content customization. It ensures the content library is always up-to-date while offering tailored options for sellers to adapt materials as needed.
Seismic best features
- Create a flexible content library that allows sellers to customize content
- Easily accessible information provides answers at every rep’s fingertips
- Share content with buyers using links that capture engagement activity, enabling teams to create, send, and follow up more effectively
Seismic limitations
- Deciding how to structure the back-end and identifying which features to train your teams on can feel overwhelming
Seismic pricing
- Custom pricing
Seismic ratings and reviews
- G2: 4.7/5 (1500+ reviews)
- Capterra: 4.6/5 (200+ reviews)
4. Paperflite (Best for tracking prospect engagement)
via PaperFlite
Paperflite is a good tool for organizing and distributing sales project content. It helps track how prospects engage with your materials. You can see when and how they interact with your content, which gives you insights into what’s working and where you might need to tweak your approach.
Another feature I like is the ability to create personalized content hubs for each prospect. Instead of overwhelming them with resources, you can curate a custom collection that speaks directly to their needs.
Paperflite best features
- Create personalized content hubs to curate resources tailored to each prospect
- Share sales content easily through customizable links, ensuring prospects get the right content at the right time
- Get detailed analytics into the performance of your sales collateral
Paperflite limitations
- A few integrations are missing from the tool
Paperflite pricing
- Starts at $50 per user per user, with a minimum of five users
Paperflite ratings and reviews
- G2: 4.7/5 (260+ reviews)
- Capterra: 4.9/5 (90+ reviews)
5. Showpad (Best for aligning sales and marketing with easy content access)
via Showpad
Showpad is a good option for enhancing sales productivity and ensuring your teams have the right tools at their fingertips. It enables your revenue teams to stay aligned by bringing all sales content together in one easy-to-access, secure location.
Marketing teams can upload, update, and distribute content effortlessly in Showpad, while sales teams can find what they need in seconds and share it with buyers seamlessly. Showpad also provides actionable insights into content usage and engagement to optimize sales strategies.
Showpad best features
- Curate a single source of truth where revenue teams can easily find, manage, and distribute high-impact content at scale
- Control content customization and ensure compliance, instantly removing outdated materials
- Guide sellers to relevant content for each buyer based on data-driven insights into buyer interests
- Optimize content quality with real-time feedback and engagement metrics from both sellers and buyers
Showpad limitations
- The reporting features could be improved to offer more detailed insights
Showpad pricing
- Custom pricing
Showpad ratings and reviews
- G2: 4.6/5 (1700+ reviews)
- Capterra: 4.4/5 (50+ reviews)
6. Brainshark (Best for sales team readiness tracking)
via Brainshark
With Brainshark, I like how it delivers sales content and ensures that the team is always ready to put it to use. It helps create interactive training presentations with PowerPoints, Google Slides, PDFs, screen recordings, and webpages.
I value the readiness scorecards feature. It shows how well the team engages with the content and who might need extra support. Brainshark also supports video and text-based coaching activities so you can measure rep preparedness.
Brainshark best features
- Create video-based training content for the sales team that they can access anytime
- Add attachments, embed hyperlinks, and include interactive polls, surveys, and exam questions
- Easily edit existing content to keep sales teams up-to-date with the latest information
Brainshark limitations
- It has limited customization options for creating training videos
Brainshark pricing
- Custom pricing
Brainshark ratings and reviews
- G2: 4.4/5 (600+ reviews)
- Capterra: 4/5 (20+ reviews)
7. Mindtickle (Best for accessing customized sales content)
via MindTickle
A few months ago, my team’s biggest challenge was converting prospects into customers. After much experimentation, I realized the problem was using the same pitch for all customers.
We’ve been focusing on creating custom sales pitches for prospects based on their pain points. Mindtickle has come in handy as a sales enablement platform. It helps my team access the right marketing content and tools required for different situations through advanced search and filter options.
The best part is that my team can access micro-learning videos from subject matter experts and real-world conversation snippets to make winning pitches.
Mindtickle best features
- Provide your sales access to the most relevant, up-to-date content for every stage of the buyer’s journey
- Use AI-powered recommendations to deliver personalized content to each rep
- Track content usage and engagement to see which materials are driving results and which need improvement
- Provide interactive learning experiences with quizzes and certifications to ensure content mastery before client interactions
Mindtickle limitations
- Some users find its reporting capabilities lacking
Mindtickle pricing
- Custom pricing
Mindtickle ratings and reviews
- G2: 4.7/5 (2100+ reviews)
- Capterra: 4.8/10 (100+ reviews)
8. HubSpot (Best for tracking sales content engagement)
via Hubspot
HubSpot takes a different approach to sales content management by blending content with actionable insights. One feature I find particularly useful is the built-in content recommendations for each sales funnel stage.
Its Document Tracking feature helps build a sales content library so the team can easily access high-performing emails and other resources. HubSpot also lets me track the content shared with prospects. It sends notifications when a prospect opens the document. This way, I can identify hot leads and modify my sales strategy for leads with low engagement.
Hubspot best features
- Build a centralized content library that organizes assets for easy access at every stage of the sales funnel
- Get content recommendations to guide sales reps for prospect interaction
- Track real-time analytics on how prospects engage with content, allowing for quick strategy adjustments
- Enable faster and consistent sales content creation faster with customizable templates
Hubspot limitations
- HubSpot Sales Hub’s reporting tools are powerful, but the dashboard customization process could be more user-friendly and intuitive
Hubspot pricing
- Free
- Sales Hub Professional: $90/month per seat
- Sales Hub Enterprise: $150/month per seat
Hubspot ratings and reviews
- G2: 4.4/5 (11,000+ reviews)
- Capterra: 4.5/5 (6000+ reviews)
Summarize this article for me pleaseUse ClickUp for Your Sales Content Management
ClickUp is an all-in-one solution that simplifies sales content management and sales enablement. It helps your team stay organized, efficient, and focused on closing deals. With features like customizable templates, real-time dashboards, and seamless task management, ClickUp makes creating, tracking, and optimizing your sales materials easy.
Whether scaling your operations or refining your sales content strategy, ClickUp provides the tools to keep your team on track and deliver results. Ready to transform how you manage sales content? Sign up for ClickUp today and see the difference it can make for your sales team!
Everything you need to stay organized and get work done.
