10 Best Sales Enablement Tools

We Tested the 15 Best Sales Enablement Tools for Sales Teams in 2024

As sales teams gear up to conquer new heights in 2024, one thing is certain: outdated approaches won’t suffice in today’s ever-changing market. The key to driving unparalleled success lies in embracing industry-leading sales enablement tools that empower your sales team to perform at their best.

Gone are the days of cumbersome manual processes and missed opportunities. Out of these 15 top sales enablement tools and apps, your sales reps can choose the best fit and thrive like never before. From streamlined workflows to data-driven insights, get ready to unlock the full potential of your sales teams.

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What is Sales Enablement Software?

Sales enablement software is a powerful tool designed to enhance the efficiency and effectiveness of a company’s sales process. It bridges the gap between marketing and sales by providing a centralized platform that houses all relevant content, data, and tools necessary for successful sales execution.

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What Should You Look For in Sales Enablement Software?

Looking for the right sales enablement tool to help simplify your processes and shorten your sales cycle? These factors will help your sales reps separate the best option for your organization from other sales intelligence tools in the market.

  • User-friendly interface: A user-friendly and intuitive interface is crucial for quick adoption by your sales reps. It ensures that the sales enablement tool is easy to navigate and understand, reducing the learning curve and improving overall efficiency
  • Seamless integration with existing tech stack: Look for sales enablement tools that offer seamless integration with your current tech stack, such as CRM systems and communication platforms. Integration streamlines workflows, ensures data consistency, and saves time by eliminating the need for sales reps to make manual data transfers between applications
  • Content management and organization: Prioritize sales enablement tools that facilitate content management and organization, enabling easy access to relevant sales materials for your sales reps. Efficient content management ensures that your sales team can quickly find the right resources to support their sales efforts, leading to better customer interactions
  • Customization and personalization options: Choose sales enablement tools that allow customization and personalization to align with your team’s specific needs and workflows. Every sales team operates differently, and having the flexibility to tailor the app to your processes maximizes its effectiveness
  • Sales Analytics and reporting functionalities: Look for sales enablement tools that provide robust analytics and reporting features for your sales reps. These tools enable you to track your sales team performance, identify successful strategies, and pinpoint areas for improvement. Data-driven insights empower better decision-making and help enhance overall sales productivity
  • Security measures: Opt for sales enablement tools that prioritize security to safeguard sensitive sales data and client information. Sales enablement apps may contain proprietary information, customer data, and confidential sales strategies. Strong security measures prevent unauthorized access and potential data breaches, ensuring the safety of your business and customers

A user-friendly and integrated app with effective content management, customization options, robust analytics, and top-notch security will elevate your sales team’s productivity, improve sales performance, and ultimately drive exceptional results for your business.

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15 Best Sales Enablement Tools to Use in 2024 (Free & Paid)

1. ClickUp

Best Sales Enablement App With Free Features

ClickUp views
See the 15+ views in ClickUp to customize your workflow to your needs

ClickUp has proven itself as a game-changer, offering a comprehensive suite of features that streamline sales workflows, enhance team collaboration, and boost productivity to unprecedented heights. Its intuitive interface and customizable options cater to the unique needs of every sales professional, making it a tool that can truly adapt to any team’s requirements.

With ClickUp, sales managers can easily assign tasks, monitor progress, and gain valuable insights into their team’s performance. It centralizes communication, ensuring all team members stay on the same page, enabling them to close deals faster and more efficiently. Say goodbye to cumbersome spreadsheets, tangled email chains, and missed opportunities—ClickUp takes care of it all!

But what sets ClickUp apart from its competitors is its constant commitment to innovation. The ClickUp team continuously updates and refines the platform, staying ahead of the curve and adapting to the evolving needs of salespeople worldwide. From its initial launch to its current status, ClickUp has earned its reputation as a reliable and innovative ally for sales reps everywhere.

ClickUp best features

  • ClickUp’s CRM allows you to manage all your interactions and relationships in one place. It also seamlessly integrates with other existing CRM tools
  • ClickUp’s sales strategy guide template helps sales teams document their sales enablement strategy to help increase revenue and streamline sales operations
  • ClickUp serves as a hub for all project management needs, from real-time communication, collaboration, document sharing, and more
  • ClickUp has a time management feature to help improve efficiency in the long run and help allocate accurate time frames for various sales enablement tasks
  • With ClickUp, you have access to dozens of sales templates and CRM templates to suit your business needs, and you are able to save time with just one sales enablement tool. Try ClickUp’s Sales Pipeline Template to get started!
Manage each stage of your sales process using the ClickUp Sales Pipeline Template

ClickUp limitations

  • Not all views are available on the mobile app
  • So many powerful collaboration tools can pose a learning curve for some users

ClickUp pricing

  • Free Forever
  • Unlimited: $7/month per user 
  • Business: $12/month per user
  • Enterprise: Custom pricing available
  • ClickUp AI is available on all paid plans for $5 per Workspace member per month

ClickUp customer ratings

  • G2: 4.7/5 (6,700+ reviews)
  • Capterra: 4.7/5 (3,600+ reviews)

2. Ambition

Best Sales Enablement Productivity Tool

Ambition is a sales management platform tailored to drive efficiency and productivity in sales teams. It’s designed to bring transparency and accountability to the sales process, offering a wide range of features that focus on tracking, analyzing, and motivating performance.

With Ambition, sales leaders can set customized goals and benchmarks for their team members and visualize the progress through dynamic dashboards. The platform’s gamification features add an element of competition and excitement, encouraging individual sales reps to reach and exceed their targets.

Through integration with various CRM tools, Ambition ensures real-time data tracking and offers actionable insights to guide sales enablement. The analytics component also aids in identifying trends and areas for improvement, promoting a culture of continuous learning and growth.

Overall, Ambition serves as a comprehensive tool for sales organizations of different sizes, striving to create a more engaged, driven, and successful sales force.

Ambition best features

  • Access to KPI monitors, booking stats, and call logs to make progress measurement easy
  • Real-time incentives for sales reps
  • Automated coaching operations
  • In-app communication

Ambition limitations

  • Occasional time lag between initiating an action and it being displayed on the app
  • Too many filters
  • Clunky Salesforce integration compared to other sales enablement tools

Ambition pricing

  • Contact Ambition for pricing

Ambition customer ratings

  • G2: 4.6/5 (500+ reviews)
  • Capterra: 4.6/5 (15+ reviews)

3. EngageBay

Best All in One Sales Enablement Tool

EngageBay serves as an all-in-one sales enablement, marketing, and CRM tool. It is a viable sales enablement tool for startups looking for functionality and affordability in one software. With EngageBay, small to medium-sized businesses are able to acquire, engage, and retain their ideal customers.

From email campaigns to social media posts, the platform enables users to schedule and manage various marketing activities. EngageBay provides a comprehensive set of tools to manage sales and drive growth. It’s designed to give a clear overview of sales pipelines and track customer interactions.

The CRM component of EngageBay centralizes all customer information, facilitating communication and nurturing relationships.

EngageBay best features

  • Affordable pricing plans
  • Responsive customer support
  • Task dashboard that doubles as a project tracker 
  • Easy website set-up
  • Fully functional CRM

EngageBay limitations

  • Additional charge for add-on features
  • Email sync feature unavailable on plans below pro
  • Some features are restricted on the mobile version
  • Few template options for sales enablement content

EngageBay pricing

  • Free: $0
  • Basic: $12.74/user/month
  • Growth: $42.49/user/month
  • Pro: $84.99/user/month

EngageBay customer ratings

  • G2: 4.6/5 (200+ reviews)
  • Capterra: 4.7/5 (500+ reviews)

Check out these sales apps!

4. Fision

Best Sales Content Management Tool

Fision Dashboard
via Fision

Offering a cohesive approach to sales enablement and marketing automation, Fision focuses on enhancing brand consistency and accelerating the sales process.

The platform facilitates the creation, distribution, and tracking of customized digital sales content, ensuring alignment between marketing and sales teams.

With an extensive library of pre-approved brand assets and templates, Fision helps maintain a consistent look and message across all communications.

Its automation capabilities enable targeted campaigns, personalizing outreach to various customer segments and stages in the buying process.

Integration with existing CRM systems provides real-time insights into customer engagement and content effectiveness.

Analytical tools within Fision support ongoing optimization, highlighting what resonates with the audience and suggesting areas for improvement. The platform’s overall aim is to bridge the gap between marketing teams and sales teams, creating a streamlined approach to engaging potential customers.

Fision best features

  • Responsive support team
  • Customizable sales enablement platform
  • Access to campaign analytics
  • Digital asset management solutions

Fision limitations

  • No pricing plans are publicly listed on the Fision website

Fision pricing

  • Contact Fision for pricing

Fision customer ratings

  • G2: Unavailable
  • Capterra: Unavailable

5. Dialpad

Best for Cloud Communications

Specializing in cloud communications, Dialpad offers a sales enablement platform that unifies voice, video, messaging, and meetings across devices. It is designed to adapt to the way modern sales and marketing teams work, providing flexibility and accessibility, whether in the office or working remotely.

The AI-driven voice intelligence feature within Dialpad transcribes calls in real-time, offering insights and analytics to help businesses make data-driven decisions. With integrations for popular productivity and collaboration tools, it aims to streamline communication within organizations of all sizes.

Security is also a priority, with enterprise-grade encryption and compliance standards in place. Dialpad’s versatility and user-friendly interface make it a popular choice for companies looking to enhance their communication infrastructure.

Dialpad best features

  • Responsive customer support
  • Seamless integration with Microsoft Teams and G Suite
  • Ease of navigation
  • Intuitive user interface

Dialpad limitations

  • No free version

Dialpad pricing

  • Business communications
    • Standard: $15/month per user
    • Pro: $25/month per user
    • Enterprise: Contact Dialpad for pricing
  • AI meetings
    • Free: $0/month per user
    • Business: $15/month per user
  • AI contact center
    • Pro: Contact Dialpad for pricing
    • Enterprise: Contact Dialpad for pricing
  • AI sales center
    • Pro: Contact Dialpad for pricing
    • Enterprise: Contact Dialpad for pricing

Dialpad customer ratings

  • G2: 4.3/5  (190+ reviews)
  • Capterra: 4.3/5 (490+ reviews)

6. Showpad

Best Sales Content Management System

Showpad is a platform that blends sales content, readiness, and engagement into a single, powerful tool.

It strives to bridge the gap between sales enablement tools and marketing by offering features that allow teams to share sales enablement content more effectively and engage with customers in a more personalized way.

With insights and analytics, Showpad provides valuable feedback on content performance, helping organizations understand what sales enablement materials resonate with their audience. Training and coaching modules are also available within the platform to ensure that sales teams are well-prepared and aligned with the company’s goals.

Integration with various CRM and sales enablement content management systems adds to its convenience, allowing for a more unified sales enablement workflow.

By enhancing collaboration and providing the tools needed for a more dynamic and informed sales process, Showpad aims to increase the efficiency and success of sales teams across industries.

Showpad best features

  • Showpad ‘SharedSpaces’ for real-time collaboration on sales enablement content
  • Ease of content navigation
  • Integrates well with other critical tools to improve workflow
  • Automated onboarding and coaching
  • Access to data-led insights into your sales enablement materials

Showpad limitations

  • Finding tags may be a bit difficult
  • Limited designs for your sales enablement content

Showpad pricing

  • Essential: Contact Showpad for pricing
  • Plus:  Contact Showpad for pricing
  • Ultimate:  Contact Showpad for pricing

Showpad customer ratings

  • G2: 4.6/5 (1600+ reviews)
  • Capterra: 4.4/5  (50+ reviews)

7. Cloze

Best for Sales Relationship Management

Cloze Dashboard
via Cloze

A platform designed to streamline relationship management, Cloze acts as a personal assistant for your professional connections. It automatically keeps track of your interactions across various channels such as email, phone calls, and social media, pulling all the sales enablement information into one unified view.

By doing so, Cloze helps users manage their relationships with clients, customers, and colleagues without the manual effort typically required. It offers intelligent reminders and actionable insights, ensuring that you stay on top of important dates, follow-ups, and other critical tasks.

Cloze’s analytics and reporting tools provide a detailed understanding of your relationships and interactions, allowing for better decision-making and prioritization.

Cloze best features

  • Follow-up reminders so you remember to send sales enablement content at just the right time
  • Ability to log meetings
  • Email and message tracking
  • Mobile app feature and integration with Mac
  • Integration with Evernote and Dropbox

Cloze limitations

  • Too much focus on Google integrations while neglecting other important tools like Asana and Trello
  • The pricing can be a bit steep for small teams
  • The workflow is a little clunky compared to other sales enablement software

Cloze pricing

  • Cloze Pro: $17/month per user
  • Business silver: $21/month per user
  • Business gold: $29/month per user
  • Business platinum: $42/month per user

Cloze customer ratings

  • G2: 3.75 (30+ reviews)
  • Capterra: 4.7/5 (10+ reviews)

8. Outreach

Best Sales Engagement Platform

Outreach is a leading sales engagement platform that offers more than just communication with potential customers. With unique sales enablement features like sequence planning, A/B testing of messages, and built-in collaboration tools, it allows your sales team to design more personalized and effective engagement strategies.

The platform’s actionable analytics offer a deep understanding of prospect behavior and sales performance, enabling constant refinement and improvement of sales tactics.

In addition, Outreach’s ability to integrate with other sales enablement software, including CRM systems and marketing automation platforms, creates a unified and streamlined sales process. Specialized training and support services offered by the platform further assist sales reps in achieving their goals, making Outreach a versatile solution for organizations aiming to enhance their sales training.

Outreach best features

  • Several timezone options for customer relationship management with prospects all over the world
  • Intuitive user interface
  • Connects well with other solutions
  • Ability to create drip campaigns and automate sequences for sales content
  • Ease of creating email schedules

Outreach limitations

  • Can be a bit tough to search the system
  • The learning curve is high compared to other sales enablement software
  • Pop-up reminder feature occasionally lags 
  • You can’t create mass emails as easily as you might hope

Outreach pricing

  • Standard: Contact Outreach for pricing
  • Professional: Contact Outreach for pricing

Outreach customer ratings

  • G2: 4.3/5 (3100+ reviews)
  • Capterra: 4.4/5 (280 reviews)

9. Salesloft

Best for Sales Process Automations

By focusing on workflow automation, Salesloft allows sales reps to create personalized interaction sequences, saving valuable time and ensuring consistency.

Salesloft’s real-time email tracking and analytics provide sales reps insight into customer engagement and responsiveness, enabling sales teams to fine-tune their approach as needed.

Integrations with major CRM systems and other business tools ensure a seamless flow of information across various stages of the sales cycle.

Additionally, the platform offers coaching and development features, aiding in the professional growth of sales leaders.

With its emphasis on enhancing your sales enablement strategy and effectiveness through a combination of automation, analytics, and sales training, Salesloft is a valuable asset for modern sales managers.

Salesloft best features

  • Access to pre-set templates for quotes and CRM
  • Calendly link integrations for meetings with prospects
  • Create drip campaigns easily
  • Import email template
  • Ability to track calls and email
  • Seamless integration with other apps

Salesloft limitations

  • Phone dialer sometimes gets hung up
  • Its SalesForce integration isn’t the cleanest
  • Some users report trouble with the browser extension

Salesloft pricing

  • Essentials: Contact Salesloft for pricing
  • Advanced: Contact Salesloft for pricing
  • Premier: Contact Salesloft for pricing

Salesloft customer ratings

  • G2: 4.5/5 (3600+ reviews)
  • Capterra: 4.3/5 (200+ reviews)

10. Highspot

Best Sales Enablement Training Software

Highspot offers an array of features that empower your sales team to connect with customers more effectively. It incorporates content management, sales training, coaching, and customer relationship management tools to create a unified platform for sales success.

Highspot’s content optimization feature ensures that sales reps have access to the most relevant and impactful sales enablement content, allowing for more engaging interactions with potential customers.

Its AI-driven search and recommendations further simplify content discovery, ensuring that the right sales content is always at hand.

Highspot also provides detailed analytics on sales content usage and buyer engagement, enabling ongoing refinement of your sales enablement strategy.

With the addition of interactive sales training modules and real-time support, Highspot’s platform is designed to equip your sales team with the tools they need to excel in today’s competitive market environment.

Highspot best features

  • Screen sharing
  • Content importation 
  • Create a custom report on prospect interaction
  • Access to updated resource library
  • AI-driven recommendations
  • In-house collaboration

Highspot limitations

  • It can take some time to learn the ropes

Highspot pricing

  • Contact Highspot for pricing

Highspot customer ratings

  • G2: 4.7/5 (1000+ ratings)
  • Capterra: 4.6/5 (40+ reviews)

11. Gong

Best for Sales Productivity

Screenshot of Gong's topic duration
via Gong

Gong is a sales enablement tool designed to improve sales effectiveness and productivity. It uses conversation analytics to provide insights into the performance of sales calls and meetings, helping to understand what works and what doesn’t in customer interactions.

Gong best features

  • Gong offers real-time capture, transcription, and analysis of sales calls and meetings, providing insights and effectively coaching sales teams.
  • Gong integrates with popular CRM systems.
  • The platform offers a deal tracking feature that helps sales teams to understand where they stand in the sales cycle.

Gong limitations

  • Integration with some popular sales tools is missing.
  • Some users have reported that transcriptions aren’t 100% accurate.

Gong pricing

  • Contact for pricing

Gong customer ratings

  • G2: 4.7/5 (5,300+ reviews)
  • Capterra: 4.8/5 (520+ reviews)

12. LeadLoft

Best for Lead Generation

via LeadLoft

LeadLoft is a comprehensive sales enablement tool that helps businesses to expedite their lead generation process. It offers an integrated platform for teams to discover and nurture leads, from initial contact to the closure of a deal.

LeadLoft best features

  • LeadLoft provides a database of millions of companies for outreach, which can be narrowed down using specific filters.
  • It allows users to send out personalized and automated email outreach campaigns to potential leads.
  • The software also integrates with your existing CRM to provide detailed analytics on your outreach campaign successes.

LeadLoft limitations

  • Some users have reported that the platform requires a learning curve to understand all the features and capabilities.
  • The platform doesn’t offer phone support, which some users may prefer.

LeadLoft pricing

  • All-Access: $100/month (includes 2 users—additional users are $100/month per user)
  • Managed Service: Contact for pricing

LeadLoft customer ratings

  • G2: 5/5 (10+ reviews)
  • Capterra: n/a

13. Fireflies.ai

Best AI Sales Enablement Tool

via Fireflies.ai

Fireflies.ai is an AI-based sales enablement tool that automatically records, transcribes, and extracts actions from meetings. It’s an excellent tool for sales teams that want to focus on the meeting itself, rather than taking notes or manually recording decisions and action items.

Fireflies.ai best features

  • Its discussions and decisions from meetings are automatically transcribed, and key insights are highlight
  • End-to-end encryption ensures high-level security and confidentiality
  • It supports integration with most of the popular video conferencing tools, such as Zoom, Google Meet, and Microsoft Teams
  • The platform’s AI can be configured to automatically attend meetings and take notes, staying silent during the meeting

Fireflies.ai limitations

  • Some user reviews suggest the AI transcription can be improved and sometimes requires manual correction
  • Limited reporting capabilities compared to other sales enablement tools in the market

Fireflies.ai pricing

  • Free
  • Pro: $18/month per user
  • Business: $29/month per user
  • Enterprise: Contact for pricing

Fireflies.ai customer ratings

  • G2: 4.5/5 (70+ reviews)
  • Capterra: 4/5 (5 reviews)

14. Dropbox Sign

Best for Managing Contracts

drop box sign
via DropBox Sign

Dropbox Sign offers a simple way to send, sign, and manage contracts, agreements, and other legally binding documents. This sales enablement tool simplifies the signature process for you and your clients, making it easy to handle even high volumes of sales contracts.

Dropbox Sign best features

  • Easy-to-use interface for creating and sending documents for signing
  • User-friendly tools for managing and tracking the status of documents
  • Seamless integration with other Dropbox tools and applications, and support for various file formats, including PDF, Word, and Excel
  • Administrative controls ensure a higher level of security, and the platform remains compliant with key industry regulations and standards

Dropbox Sign limitations

  • Some users have reported limitations in the customization functionality
  • No free trial or free version is available, which can deter smaller businesses from trying the product

Dropbox Sign pricing

  • Free Forever
  • Essentials: $15/month
  • Dropbox + eSign: $24.99/month
  • Standard: Starting at $25/month
  • Premium: Contact for pricing

Dropbox Sign customer ratings

  • G2: 4.7/5 (2,000+ reviews)
  • Capterra: 4.7/5 (1,300+ reviews) 


Best for Door-to-Door Sales Teams

SalesRabbit is a sales enablement software that focuses on helping field and door-to-door sales teams to improve their productivity. It provides tools to track lead generation, manage and assign territories, and analyze sales performance.

SalesRabbit best features

  • The platform provides a streamlined lead management system.
  • Offers features to assign sales territories and track sales team locations in real-time.
  • Provides effective sales team performance analysis, offering insights to help improve sales strategies.

SalesRabbit limitations

  • Some users have reported the mobile app to be slow and unresponsive at times.
  • Limited integration capabilities with other sales software might prove stumbling blocks for some users.

SalesRabbit pricing

  • Lite: Free Forever
  • Team: $25/month
  • Pro: $35/month
  • Enterprise: Contact for pricing

SalesRabbit customer ratings

  • G2: 4.5/5 (300+ reviews)
  • Capterra: 4.2/5 (100+ reviews) 
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How Can Sales Enablement Tools Benefit Your Business?

Streamlined Sales Process

By automating repetitive tasks and organizing essential sales materials, sales enablement tools significantly reduce the time sales reps spend on administrative duties, allowing them to focus more on selling.

Improved Sales and Marketing Alignment

These tools help bridge the gap between sales and marketing teams by ensuring that all parties have access to the same updated materials and data, promoting a unified approach to engaging prospects and customers.

Enhanced Training and Onboarding

With comprehensive features that include training modules and performance tracking, sales enablement software accelerates the onboarding process for new hires and fosters ongoing development among seasoned sales professionals.

Data-Driven Insights

Equipped with analytics and reporting capabilities, sales enablement platforms provide valuable insights into buyer behavior and sales performance, enabling teams to refine strategies and improve outcomes.

Increased Win Rates

By equipping sales representatives with the right tools and information at the right time, sales enablement software can significantly improve the effectiveness of sales pitches, which increases the likelihood of closing deals.

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Boost Your Business Revenue with Customizable Sales Enablement Tools

By implementing these highly-customizable sales enablement tools, you’ll unlock a world of possibilities for effectively managing sales teams and catapulting your sales numbers to new heights.

ClickUp is the undisputed champion of sales enablement tools, and its impact on your sales team will be undeniable. Start a free ClickUp Workspace and experience the future of sales enablement tools firsthand!

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