Top Property Management CRM Software for Property Managers

Between juggling tenant communications, tracking maintenance requests, and keeping up with lease agreements, property management can quickly become overwhelming.

But what if you could streamline all these tasks into a single, efficient system? That’s where Customer Relationship Management (CRM) software comes into play.

Whether in charge of a single property or managing an extensive real estate portfolio, the right property management CRM smoothens workflows and allows you to focus on what truly matters—building strong tenant relationships to maximize profitability. 📈

In this article, we’ve handpicked the top 11 CRM software solutions for property management. Whether managing a handful of units or an extensive portfolio, these tools will help you stay organized, save time, and grow your business. Let’s explore the best options! 

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What Should You Look for in Property Management CRM?

The right CRM can be the backbone of your property management operations, enhancing productivity and elevating tenant satisfaction. Moreover, they bring tenants, property owners, or managers on the same page, bridging the gap between expectations and reality.

With various CRM software options available, focusing on key features that help you achieve such goals as a property manager is crucial. Here’s what you should look for in a property management CRM:

✅ End-to-end lead management: Choose a property management CRM that covers the entire lead-to-tenant lifecycle, from inquiry to lease signing. It should come with communication tools, request-tracking capabilities, and record-keeping, to name a few features 

✅ Workflow customization: Select a property management CRM that caters to the different workflows of different property management companies. The software should allow users to customize pipelines, task flows, and reporting to match specific requirements 

✅ Task automation: Look for a CRM that automates routine tasks like sending rent reminders, scheduling maintenance, and following up with leads. This boosts efficiency by saving time and reducing manual errors and further allows you to focus on more strategic aspects of your business 

✅ Financial tracking: Go for property management CRM that is equipped with built-in tools for rent collection, invoicing, and expense tracking to simplify financial management and gain a clear oversight of the property performance

✅ Analytics and reporting: Pick a CRM with exhaustive reporting and analytics to help you generate data-driven insights into revenue, occupancy rates, rental income, and tenant feedback. Consequently, you get to optimize your operations through these customizable dashboards and reports 

✅ Mobile accessibility: Settle on a CRM with a mobile app or is mobile-responsive. Property managers or real estate agents are always moving, causing them to perform tenant management tasks while on the go. A powerful CRM solution with a full-featured mobile app allows them to stay on top of these tasks anytime and anywhere 

✅ Integration capabilities: Opt for a CRM that seamlessly integrates with other tools you use daily, such as accounting software, marketing platforms, and property listing websites. This ensures a smooth workflow and eliminates the need for manual data entry, saving you time and reducing errors 

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The 11 Best Property Management CRM Software

Here’s a roundup of 11 of the best property management CRM software solutions that’ll check all your boxes:

1. ClickUp (Best for real estate project management and customer relationships)

What sets ClickUp’s Real Estate project management solution apart is its ability to adapt to your unique workflows. With configurable dashboards, advanced task management features, and extensive collaboration tools like integrated chat, ClickUp simplifies even the most complex operations. 

Besides, the platform automates repetitive tasks, such as sharing updates and sending notifications, via ClickUp Automation, saving you valuable time and effort in property management.

Additionally, ClickUp’s CRM workflows include AI-powered decision-making and powerful data analysis to workflows. This lets you streamline operations and make smarter, informed decisions that drive your business forward.

 Whether you’re a solo property manager or part of a large real estate team, ClickUp scales effortlessly to meet your needs, ensuring efficiency and productivity at every level.

ClickUp best features

• Track leads visually across your sales pipeline using customizable ClickUp Views to enhance collaboration and efficiency
• Maintain a detailed communication history to personalize tenant interactions and manage leads effectively
• Collaborate seamlessly with your team through real-time communication using ClickUp Chat and share resources easily between sales and marketing teams.
• Utilize analytics and comprehensive reporting from ClickUp Dashboards to make data-driven decisions and optimize property performance
• Simplify workflows with access to a library of property management templates

ClickUp limitations

• Initial setup may feel overwhelming due to its extensive features

ClickUp pricing

• Free Forever
• Unlimited: $7/month per user
• Business: $12/month per user
• Enterprise: Contact for pricing
• ClickUp Brain: Add to any paid plan for $7 per member per month

ClickUp ratings and reviews

• G2: 4.7/5.0 (9900+ reviews)
• Capterra: 4.6/5.0 (4300+ reviews)

2. HubSpot( Best CRM with built-in marketing and sales capabilities)

If you’re looking for a property management CRM that excels in sales and marketing, look no further than HubSpot CRM, streamlining workflows and managing client relationships seamlessly.

With integration into real estate marketing tools, HubSpot empowers your team to run engaging campaigns throughout the leasing process—from attracting prospective tenants to nurturing long-term relationships. Plus, its user-friendly interface and powerful features, such as automated email campaigns and marketing analytics, help you focus on building strong connections and growing your business.

By consolidating your tools and data, HubSpot enhances your property’s appeal and boosts occupancy rates efficiently.

HubSpot best features

• Simplify lead management with built-in tracking tools
• Incorporate email and social media marketing for effective customer outreach
• Oversee property inquiries and understand real estate sales trends through analytics and reporting

HubSpot limitations

• Limited customization capabilities feel restrictive to management teams
• Advanced CRM solutions are paywalled

HubSpot pricing

• Free Tools: Free for up to 2 users
• Starter: $20/month per user
• Professional: $890/month for three users (Additional seats at $50/month)
• Enterprise: $3600/month for five users (Additional seats at $75/month)

HubSpot ratings and reviews

• G2: 4.4/5.0 (12000+ reviews)
• Capterra: 4.5/5.0 (4200+ reviews)

3. Pipedrive (Best property management CRM for process visualization)

Pipedrive CRM brings a unique blend of simplicity and efficiency to property management. Its visual CRM system mirrors the stages of property leasing and helps in lead management, allowing you to track properties, tenant interactions, and negotiations.

Customizable pipelines let you adapt the stages to fit your specific workflow, ensuring that each step—from initial inquiry to lease signing—is managed effectively. Pipedrive’s automation features handle routine tasks like follow-ups and reminders, freeing up time for property management teams to use for more strategic activities.

The tool’s gentle learning curve, visual and user-friendly interface, and powerful lead management tools make it ideal for growing real estate firms.

Pipedrive best features

• Track client communications and property listings in a centralized dashboard
• Integrate with emails and calendars for seamless task management
• Improve workflow efficiency with advanced sales pipeline customization
• Generate AI-powered insights to improve deal conversions

Pipedrive limitations

• Does not offer a free tier plan
• Automation in terms of marketing is limited compared to competitors

Pipedrive pricing

• Essential: $14/month per user
• Advanced: $29/month per user
• Professional: $59/month per user
• Power: $69/month per user
• Enterprise: $99/month per user

Pipedrive ratings and reviews

• G2: 4.3/5.0 (2100+ reviews)
• Capterra: 4.5/5.0 (3000+ reviews)

4. Lone Wolf Front Office (Best CRM software for integrated lead nurturing and MLS)

Lone Wolf Front Office offers extensive property management software that seamlessly incorporates property-specific features, such as real estate listing management, marketing automation, lease management, etc., into the CRM process.

By centralizing essential functions, Lone Wolf Front Office helps property managers save time, reduce errors, and focus on growing their business. As a result, you get to automate lead nurturing, streamline marketing, and integrate with Multiple Listing Service (MLS) databases.

Lone Wolf Front Office best features

• Automate routine tasks like rent reminders and maintenance requests to increase efficiency and reduce manual workload
• Enhance relationships with tenants by managing all communications and documentation in a centralized database
• Offers integrated tools for customer data, listing, and transaction management
• Gain actionable insights through reporting and analytics

Lone Wolf Front Office limitations

• Data syncing is glitchy and unreliable
• Initial setup is time-consuming for new users

Lone Wolf Front Office pricing

• Custom pricing 

Lone Wolf Front Office ratings and reviews

• G2: 3.6/5.0 (130+ reviews)
• Capterra: 4.4/5.0 (300+ reviews)

5. Zoho CRM (Best property management CRM software for customizations)

Zoho CRM is an all-in-one real estate platform designed to meet the unique needs of property managers, real estate representatives, developers, and brokerage firms of all sizes. It offers sales process management and property management tools that streamline workflows, automate tasks, and help you close more deals efficiently.

With Zoho CRM, property management teams can customize the platform’s intuitive interface and employ AI-powered insights to enhance their real estate marketing and sales efforts.

The mobile app also keeps you connected on the go. In contrast, integrations with tools like Zillow and a wide range of telephone providers connect all your property management tasks in one unified interface.

Zoho CRM best features

• Generate real estate leads from various channels and track them until they become opportunities
• Automate your sales processes by assigning leads to sales reps based on predefined criteria
• Receive data-driven insights through Zia, an AI-powered virtual assistant
• Access important documents centrally with an intelligent document library connecting relevant files to the appropriate lead or deal

Zoho CRM limitations

• Steep learning curve for non-technical users
• Advanced functionalities require additional extensions

Zoho CRM pricing

• Free
• Standard: $20/month per user
• Professional: $35/month per user
• Enterprise: $50/month per user
• Ultimate: $65/month per user

Zoho CRM ratings and reviews

• G2: 4.1/5.0 (2600+ reviews)
• Capterra: 4.3/5.0 (6800+ reviews)

6. Entrata (Best CRM provider for property management marketing)

Entrata excels at property management automation. One of the more popular property management CRMs, this tool allows property managers to collect rent, communicate with tenants, track maintenance requests, and more.

Tailored to meet the demands of modern property management, the tool offers rich features that simplify daily tasks and support business growth. It also generates reports on metrics related to marketing campaigns, financials, tenant satisfaction, etc., making it one of the best property management CRMs for enhancing operational efficiency.

Entrata best features

• Optimize lease administration through centralized document storage, automated lease renewals, and seamless tracking of lease terms and expirations
• Market vacant properties effectively with built-in tools
• Track all your data and customer interactions over a single dashboard
• Gain insights into managing maintenance teams for operational efficiency with reporting and analytics

Entrata limitations

• Excessively complex for small teams with basic requirements
• Integration capabilities are limited with third-party applications and platforms

Entrata pricing

• Customer pricing

Entrata ratings and reviews

• G2: 4.5/5.0 (470+ reviews)
• Capterra: 4.6/5.0 (360+ reviews)

7. Monday CRM (Best CRM software for customized workflows)

Monday CRM is a visually appealing platform that integrates task management, lead management, and process optimization into a customer relationships platform. It can be easily tailored for property management and streamlines workflows by centralizing property listings, lead tracking, and client communications in one intuitive interface.

Property owners and managers use it to create customized workflows based on specific real estate needs, such as marketing efforts or tenant communication.

The best bit? The CRM templates available on Monday offer a flexible solution to help boost sales without reinventing the wheel.

Monday CRM best features

• Customize your workflows to mirror your property management processes with the intuitive drag-and-drop interface
• Track project progress visually using Gantt charts and Kanban Boards
• Effortlessly integrate with tools like Slack and Google Workspace
• Automate routine tasks such as follow-ups and status updates to save time and boost efficiency

Monday CRM limitations

• Pricing escalates as teams grow to include multiple users
• Lacks native tools for financial management necessary for real estate

Monday CRM pricing

• Basic: $15/month per user for 10 users
• Standard: $20/month per user for 10 users
• Pro: $33/month per user for 10 users
• Enterprise: Custom pricing

Monday CRM ratings and reviews

• G2: 4.6/5.0 (800+ reviews)
• Capterra: 4.7/5.0 (390+ reviews)

8. Knock (Best CRM for lead-to-lease optimization)

If you’re looking for a dedicated real estate CRM to optimize the lead-to-lease process for property owners and managers, Knock can be the right CRM platform.

With tailored services for real estate leasing, use Knock to maximize occupancy rates, improve tenant relationships, track performance metrics, and smoothen leasing workflows.

Knock’s intuitive dashboard also provides real-time insights and customizable reports, enabling property managers to make informed decisions quickly.

Knock also offers easy-to-use automation features to simplify routine tasks such as lease renewals and maintenance requests, allowing you to focus on enhancing tenant satisfaction and growing your property portfolio.

Knock best features

• Cross-sell and cover calls across many properties using the multi-property coverage
• Edit team and access team meetings, schedules, and property tours 
• Manage issues from a single dashboard with an actionable to-do list before they impact the net operating income
• Integrates with leasing software and property management systems

Knock limitations

• Customization capabilities are somewhat limited
• Pricing is not transparent

Knock pricing

• Custom pricing

Knock ratings and reviews

• G2: 4.9/5.0 (40+ reviews)
• Capterra: 4.8/5.0 (20+ reviews)

9. Wise Agent (Best CRM software for property management operations)

From sending branded emails and texts to creating stunning newsletters, Wise Agent makes property management marketing effortless and efficient. The straightforward pricing and simplistic design make it a great choice for a solo real estate agent or a small team.

Enhance your outreach with eye-catching property flyers, personalized postcards, and an AI-powered writing assistant to elevate your client communications.

Wise Agent best features

• Curate stunning newsletters in multiple languages to reach a wider audience and keep clients informed
• Access a comprehensive library of stock content and customizable templates to create professional marketing materials quickly
• Personalize communication and services with contact segmentation
• Generate high-quality marketing content effortlessly with the AI Writing Assistant

Wise Agent limitations

• Mobile app functionality needs more work
• Reporting tools are basic when compared to competitors

Wise Agent pricing

• Monthly: $49/month
• Annual: $499/year
• Enterprise: Custom pricing

Wise Agent ratings and reviews

• Capterra: 4.4/5.0 (530+ reviews)

10. Buildium (Best software system for end-to-end property management)

Buildium is an all-around platform for managing the entire property management lifecycle, from tenant onboarding to financial reporting. The platform boasts comprehensive features and tools to automate tasks like rent collection, streamline maintenance requests, track leases, optimize pricing details, and analyze data to reduce manual work in just a few clicks.

One of its unique features is the bookkeeping tool that completely and accurately tracks every payment, manages accounts payable, and reconciles bank accounts automatically.

As a single-stop resource, this software system is perfect for property managers overseeing multiple rental units or housing properties. 

Buildium best features

• Includes tenant screening to sort through customer data and onboard qualified renters
• Receive work orders from residents, owners, or employees by letting them attach images, documents, and videos
• Pay vendor bills within Buildium with the platform saving the info for repeat payments
• Create bulk or one-off emails from the platform—you can even create and print mailing labels

Buildium limitations

• Pricing may feel steep for small-scale real estate businesses
• Mobile app lacks features and functionalities available on the desktop

Buildium pricing

• Essential: starts at $58/month
• Growth: starts at $183/month
• Premium: starts at $375/month

Buildium ratings and reviews

• G2: 4.4/5.0 (210+ reviews)
• Capterra: 4.5/5.0 (2000+ reviews)

11. Propertyware (Best CRM software for single-family property management)

If you manage single-family rental properties, you should check out Propertyware. Designed to meet the unique challenges of this market, it offers real-time insights and automation features that make complex tasks more manageable.

With its customizable platform, Propertyware combines many tools to simplify daily operations and handle everything from accounting and maintenance to marketing and tenant communication.

The intuitive user interface and mobile accessibility ensure you reach critical information whenever needed, enhancing your ability to respond quickly and make informed decisions.

Propertyware best features

• Optimize accounting tasks with integrated financial tools designed specifically for property management
• Improve communication with tenants and owners using branded portals
• Simplify maintenance management by efficiently tracking work orders, scheduling services, and overseeing vendor relationships.
• Use unique tools for marketing vacant properties and filling them quickly with targeted property alerts

Propertyware limitations

• Interface feels dated and lacks the intuitiveness of modern options
• Offers limited support to multi-family property management

Propertyware pricing

• Basic: $1/unit/month ($250/month minimum) + Implementation fee of 2x monthly subscription
• Plus: $1.50/month per unit ($350/month minimum) + Implementation fee of 2x monthly subscription
• Premium: $2/month per unit ($450/month minimum) + Implementation fee of 2x monthly subscription

Propertyware ratings and reviews

• G2: 3.7/5.0 (20+ reviews)
• Capterra: 3.9/5.0 (310+ reviews)

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Manage Properties and More With ClickUp

Investing in property management software solutions is a testament to your ongoing commitment to improving tenant experience and fueling real estate business growth. However, finding the perfect property management CRM among the options available may seem daunting.

That said, if you’re looking for a platform that goes beyond basic CRM functionalities and offers robust real estate project management tools, then ClickUp is hands-down the best pick. Its flexibility, customization options, and powerful features make it a superior choice for property managers who strive for efficiency and scalability. 

Sign up for ClickUp today and up your real estate management game! 🏆

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