Our society would be nothing without nonprofits. These organizations right wrongs and protect the vulnerable. Nonprofits are superheroes, incorporated. And the reason these organizations are able to fight the good fight is because every day, individual heroes step up to donate. ?
Your constituents make your mission possible, so you need to make sure they remember why they believed in your mission enough to donate—and why they should do it again.
The key to getting repeat donations is building lasting relationships. You’ll need a nonprofit constituent relationship management system, aka a nonprofit CRM, to manage those relationships.
We’ve rounded up the 10 best nonprofit CRMs so you can compare the options and find the one that’s right for your organization.
10 Best Nonprofit CRM Software in 2024
Summarize this article for me pleaseWhat Should You Look for in Nonprofit CRM Software?
The best nonprofit CRM for your organization will depend on the size of your organization, the number of donors you want to keep track of, and the types of fundraising campaigns you run. But every nonprofit should consider these features before they invest in a CRM tool:
- Donor management tools for detailed profiles: The more information you can include about your donors, the easier it will be to conduct donor outreach or send targeted email and direct mail campaigns. Look for software that allows you to customize your constituent profiles
- Marketing tools or integrations: One of the main purposes of a CRM system is to make your marketing efforts more effective and drive more donations. Your CRM should allow you to segment constituents by their demographics, interests, or household data. You also need to be able to send emails and direct mail either directly through the platform or through integrations with your preferred marketing tools
- Reporting and analytics: Look for tools with custom reporting features so you can analyze the success of your fundraising efforts, the demographics of your donors, your average donation size, etc.
- Value for money: The more you spend on your CRM, the less money you’ll have for your mission. But time is money too, so choosing a cheap but inefficient tool isn’t the answer. Look for a tool that does everything you need, is easy for your team to use, and won’t blow your program budget
Summarize this article for me pleaseThe 10 Best Nonprofit CRMs to Use
Here are 10 nonprofit CRMs that will help you save the world—and help you remind your donors that you need their help to do it. ?
1. ClickUp
ClickUp is a triple threat! Instead of being able to sing, dance, and act (maybe in the next iteration!), it can do customer relationship management and project management, and marketing collaboration all in one place—taking the drama out of your workflow. ?
The ClickUp CRM is highly customizable, so you can set it up with exactly the donor information you need. And if you don’t want to create your own layout, you can get started quickly using a CRM template. Once you set up your CRM, automation features can create activities and trigger status updates based on where your constituents are in the donation process.
When you use ClickUp for nonprofits, you’ll also get tools to track your fundraising campaigns, manage your email marketing, schedule tasks, plan events, and maximize your team’s time. And the best part is you only have to pay for one tool, leaving more money for your mission. ?
Best features
- Customization features make it easy to add or remove columns for additional donor data
- Multiple views—including List, Board, and Table views—allow you to quickly sort, track, and manage your donor accounts
- Data management tools help you visualize donor retention rates, average donation size, and more with 50+ different widgets you can add to your dashboard
- Email integrations make it quick and easy to send out email campaigns to promote donor engagement or announce new fundraising efforts
- Automations allow you to move donors through your engagement process by automatically creating tasks and status updates
- Integrations with tools like Slack, Google Drive, Microsoft Office, Dropbox, Zoom, Calendly, and more will streamline your workflow
- 24/7 customer support ensures your questions get answered quickly
Limitations
- Not all of the features in the web app are available on the mobile app
- Because ClickUp is so feature-rich, some users report a learning curve when they first start using the software
Pricing
- Free forever
- Unlimited: $7 per user per month
- Business: $12 per user per month
- Enterprise: Contact for pricing
- ClickUp AI is available on all paid plans for $5 per Workspace
Ratings and reviews
- G2: 4.7/5 (8,550+ reviews)
- Capterra: 4.7/5 (3,760+ reviews)
2. Bloomerang
Bloomerang can help your fundraising campaigns bloom.
This tool was designed specifically for nonprofit organizations, so its CRM strategy is tailor-made for fundraising. It includes donor management, volunteer management, grant tracking, and membership tracking tools.
While this software solution doesn’t have built-in CRM marketing tools, it does integrate with many of the most popular tools for nonprofits, like QuickBooks and Mailchimp. So Bloomerang will manage your donor (and volunteer! and grant! and board member!) data, and you can use integrations to manage your campaign’s next steps. ?
Best features
- An interactive dashboard helps you see your donor retention rate and campaign performance at a glance
- Wealth screening data helps you identify and better engage constituents with the potential to become major donors
- Integrations with payment processing tools, like PayPal, Square, and Stripe, make it easy for you to collect donations from online fundraisers
Limitations
- It can be difficult to customize and edit the built-in fundraising templates
- Some users report slow response times from Bloomerang’s customer service team
Pricing
- $119 per month for up to 1,000 donor records
- $239 per month for up to 4,500 donor records
- $349 per month for up to 14,500 donor records
- $459 per month for up to 24,500 donor records
- $579 per month for up to 39,500 donor records
- $699 per month for up to 59,500 donor records
- Custom pricing for accounts with 60,000 records or more
Ratings and reviews
- G2: 4.7/5 (745+ reviews)
- Capterra: 4.7/5 (1,265+ reviews)
3. Salesforce Nonprofit Cloud
Salesforce is one of the most popular CRMs for service businesses and industry. So if you’ve always wanted to hang out with the popular kids in school, this donor management software could be your prom queen. ?
The Nonprofit Cloud is essentially the Salesforce CRM system updated with fundraising and donor relationship management features. Sometimes it feels obvious that this program was originally designed for industry, rather than as nonprofit software, but it’s great for running marketing campaigns and providing personalized donor experiences.
Best features
- Personalized experiences allow you to send each of your constituents the program updates that will matter most to them
- Built-in segmentation tools help you improve your direct mail outreach
- Automations remove administrative tasks so your team can spend more time building donor relationships
Limitations
- This program is lacking some features that come standard with other nonprofit CRM solutions, like new donor sequences and retention metrics
- Some users report a steep learning curve, especially for less tech-savvy members of the team
Pricing
- Enterprise edition: $60 per user per month
- Unlimited edition: $100 per user per month
Ratings and reviews
- G2: 4/5 (70+ reviews)
- Capterra: 4.7/5 (35+ reviews)
4. Little Green Light
Little Green Light is the little tool that could. ?
This all-in-one constituent relationship management, reporting, and fundraising software was designed with nonprofits in mind. It has tools for managing your data, marketing campaigns, memberships, events, and grant proposals.
You can even use it to accept online donations. With a Little Green Light donation form, your online fundraising will automatically sync with your CRM, updating your constituents’ profiles in real-time as they make donations. This software helps you keep your mind on your money and your mission. ?
Best features
- The customizable dashboard lets you quickly see the information you care about most, like alerts and fundraising totals
- Acknowledgments and receipts allow you to send thank-yous as donations come in
- Data management features automatically remove duplicate donor profiles, track memberships, and renewal dates, and allow easy segmentation for personalized direct mail and targeted marketing campaigns
Limitations
- Some users complain that, in exchange for the simplicity of Little Green Light, you sacrifice customization options
- Other users say that the user interface feels dated and isn’t always intuitive to use
Pricing
- $45 per month for up to 2,500 constituents
- $60 per month for up to 5,000 constituents
- $75 per month for up to 10,000 constituents
- Add an additional $15 per month for every 10,000 additional constituents
Ratings and reviews
- G2: 4.4/5 (60+ reviews)
- Capterra: 4.7/5 (290+ reviews)
5. Salsa CRM
Salsa CRM brings your donor database, communication tools, and fundraising tools under one roof. ?
It has some of the prettiest donor profiles among the nonprofit software options. You can add unlimited custom fields and keep track of any information that’s important to you and your donors. You can also save notes about your donors as you get to know them.
Combine that in-depth donor data with fundraising tools that help you reach out in ways that are more relevant to each individual, and Salsa CRM can help you connect with donors like never before. Now that makes us wanna dance! ?
Best features
- In-depth donor profiles store your constituents’ contact information, social media accounts, relationships, interests, and demographics
- Deduplication features prevent double entries for the same constituent, keeping your donor management system clean and organized
- Direct mail fundraising features allow you to write letters, merge mail, print labels, and use barcode scanning
Limitations
- This CRM tool offers few integrations with other software programs
- Many users feel that the reporting features are challenging to learn and use
Pricing
- Custom pricing
Ratings and reviews
- G2: 3.9/5 (105+ reviews)
- Capterra: 4.1/5 (235+ reviews)
6. Raiser’s Edge
Raiser’s Edge is a CRM and fundraising platform by Blackbaud, the maker of several other nonprofit software programs.
Some of Blackbaud’s other programs include Luminate Online for online fundraising campaigns, Just Giving for peer-to-peer fundraising campaigns and Altru for ticketing and membership management. Raiser’s Edge plays nicely with all of Blackbaud’s other programs, but you do have to pay for each software service individually.
On its own, Raiser’s Edge offers tools to accept donations, analyze donor information, make more relevant donation requests, track donor interactions, and send out targeted marketing material. These key features help you unlock your donor’s potential. ?️
Best features
- Gift management allows you to take online donations or enter major gifts
- Prospect insights include AI-powered suggested ask amounts and tools to identify potential major donors
- Custom analytics allow you to track the data that’s most important to you and run reports that are relevant to your campaign
Limitations
- The cloud-based web view doesn’t display all of the software’s fields and functions, so your team may need to spend most of their time working in the database view, which unlike the web app is not accessible from anywhere
- Many users report slow response times from Blackbaud’s customer service team
Pricing
- Custom pricing
Ratings and reviews
- G2: 3.8/5 (405+ reviews)
- Capterra: 4.2/5 (410+ reviews)
7. Kindful
Kindful is run by Bloomerang—another CRM tool on this list—and both programs are beloved by nonprofits. So what’s the difference?
Both have comparable features for tracking donor data, creating targeted outreach, and measuring campaign success. But Kindful also offers extremely customizable donation pages. You can brand them and organize them with the information you need. Then embed them on your website, and your constituents can donate in just two clicks. ✅
While both Bloomerang and Kindful offer integrations with popular tools and payment processing systems, Kindful also has an open API, allowing your developer to build out any additional integrations you need for your workflow. So you can keep calm and customize. ?♀️
Best features
- Online fundraising and peer-to-peer fundraising donations get added to your CRM automatically and sync with your connected tools
- Donor profiles allow you to see wealth insights and assign outreach tasks to your team
- Automatic receipts and thank-yous, plus tools to plan direct mail and email campaigns, help you keep donors engaged
Limitations
- Some users feel that the donor profiles and customer relationship management features aren’t as robust as other programs
- Several users state that the built-in reporting features don’t provide enough insights and it can be difficult to generate custom reports
Pricing
- $119 per month for up to 1,000 donor records
- $239 per month for up to 4,500 donor records
- $349 per month for up to 14,500 donor records
- $459 per month for up to 24,500 donor records
- $579 per month for up to 39,500 donor records
- $699 per month for up to 59,500 donor records
- Custom pricing for accounts with 60,000 records or more
Ratings and reviews
- G2: 4.4/5 (400+ reviews)
- Capterra: 4.5/5 (310+ reviews)
8. Neon CRM
The Neon CRM will help your donor relationships shine bright. ?
You can use this platform to manage donors, members, and volunteers, plus keep track of fundraising, emails, events, and grants. The donor database allows you to add custom fields and track your donors’ engagement timeline so you can see how your relationships evolve over time.
With a customizable, user-friendly interface, the Neon CRM will work for your whole team. Each member can organize it to meet their needs and fit their role, so everyone always has exactly what they need. Go team! ?
Best features
- Unlimited forms and emails allow you to customize your donor outreach and accept donations through popular payment methods like Apple Pay, Google Pay, and PayPal
- Custom reports and an intuitive dashboard make it easy to visualize your campaign metrics
- Automations take administrative tasks off your team’s plate and remove duplicate profiles from your donor database
Limitations
- Several users have complained that there aren’t enough customization options in the event management and volunteer management sections
- It can be challenging to learn how to use the reporting features
Pricing
- Essentials: $99 per month
- Impact: $199 per month
- Empower: $399 per month
Ratings and reviews
- G2: 4.3/5 (180+ reviews)
- Capterra: 4.4/5 (490+ reviews)
9. OneCause
It may be called OneCause, but it has many software solutions. ?
This fundraising software offers different event-based, peer-to-peer, online, and text message fundraising programs.
If you run various types of campaigns, you may need a combination of OneCause’s solutions. But once you’ve figured out which features you need, this will be a handy program for running your fundraising drives. ?️
It offers specialized tools for each type of campaign. There are event ticketing and RSVP features, social media integrations for peer-to-peer fundraising and advocacy programs, and gamification features for virtual fundraising. It’s never been so easy for your supporters to get involved!
Best features
- Integrated ticketing, table management, registration, and checkout make it easy to manage fundraising events
- Open-ended donations and fund-a-need options let your donors choose how to give
- Text2Give allows you to collect mobile donations via text message
Limitations
- Several users report that the customization options are limited
- There are no built-in email marketing features, which can make it challenging to automate and customize your donor outreach emails
Pricing
- Custom pricing
Ratings and reviews
- G2: 4.7/5 (360+ reviews)
- Capterra: 4.7/5 (310+ reviews)
10. NetSuite
NetSuite by Oracle is a popular software suite for organizations, and they offer solutions for nonprofits too, including a CRM.
Most users would agree that NetSuite isn’t going to win any beauty pageants. But because it’s an all-in-one option, you may be able to cover all of your organization’s software needs with a single solution. And there’s beauty in simplicity. ✨
This software suite includes financial management features to track fundraising and grants, program efficiency features to evaluate your impact with Charity Navigator-recommended scorecards, and vendor management features to track vendor lists and purchase orders for fundraising events or programs.
These in-depth solutions make NetSuite a good option for large-scale nonprofit organizations.
Best features
- Track individuals, organizations, households, and relationships in donor profiles
- Create customized workflows so you can manage donor relationships using a process that fits your organization and their preferences
- Segment customers and send emails based on donors’ unique interests
Limitations
- Some users report that it can be difficult to learn all the functionalities of this software without formal training sessions
- There are additional fees to access many of the advanced features, even if you have a premium subscription
Pricing
- Custom pricing
Ratings and reviews
- G2: 4/5 (2,650+ reviews)
- Capterra: 4.1/5 (1,340+ reviews)
Summarize this article for me pleaseBetter Relations, More Donations
Saving the world is a marathon, not a sprint. And your donor relationships are what keep your mission running. ?♂️
With the right nonprofit CRM software, all of your donor outreach will run more smoothly. Your CRM will ensure your donors hear from you at the right time—like after they make their first donation or after you secure a program win in the area that interests them most.
To connect tasks to your donor profiles and ensure you never miss an opportunity to build that relationship, try ClickUp. The all-in-one CRM and project management tool helps you manage your entire mission from one place.
Because ClickUp is the one app to replace them all, you’ll be able to pay for fewer software solutions and save more money for your mission. Try the platform for free!
Everything you need to stay organized and get work done.
