10 Best Form Builders with Conditional Logic in 2024

From simple contact forms and user feedback surveys to multi-step lead-gen forms, I’ve tried them all. 

A challenge I’ve constantly grappled with is tailoring each form based on individual user input. That’s why I’ve been on the hunt for a form builder with conditional logic.

Conditional logic functionality lets you build conversational forms. Once you apply conditional logic (a bunch of rules) to your form, the participants can see only relevant fields based on their inputs.

In my search for the best form builder with conditional logic, I’ve spent a lot of time testing different tools. These apps have simplified how I build forms, collect user responses, and analyze data to draw conclusions.

Based on those experiences and the research done by the team at ClickUp, I’ve hand-picked the ten best form builders with conditional logic. 

So whether you want to build feedback forms, conduct market research, or create order forms, these tools can streamline your process and double your efficiency. Ready to dive in? 

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What Should You Look for in a Form Builder with Conditional Logic? 

Before you make a choice, here’s what you should look for in form builders with conditional logic:

• Easy to use: Check if the form builder has an intuitive interface that makes setting up rules and complex calculations easy. Also, look for a drag-and-drop feature with no coding that makes the tool user-friendly for non-techies
• Flexible rule creation: Look for a tool that lets you create forms with complex conditional logic rules using different operators, such as OR, AND, NOT, IF, etc., and several other conditions
• Skip logic: This feature allows you to skip irrelevant questions based on previous user responses. It also helps you improve the overall user experience
• Trigger types: Triggers or smart notifications automate sending forms or emails based on the conditions set. For instance, set up a trigger to send a feedback form after the video ends
• Real-time preview: Get a tool that shows a live preview of the form. It helps you know how your form looks and behaves after applying the conditional logic rules
• Form branching: Look for tools that support complex branching logic. It allows you to create different form paths based on the user responses
• Multi-page support: Make sure the tool you choose handles conditional logic across form pages and sections
• Integration: Check if the form builder integrates with your current tool stack, such as CRM, communication, and email marketing platforms.
• Mobile-friendly: Choose form builders that are mobile-responsive. Doing this ensures that conditional logic works well both in desktop and mobile versions

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The 10 Best Free-Form Builders with Conditional Logic

Building dynamic, user-friendly, and smart forms requires the right tool. Here’s a closer look at the top ten form builders with conditional logic to help you choose better.

1. ClickUp (Best for creating conditional logic forms and data management)

ClickUp, an all-in-one project management software, has a powerful form builder feature. It helps me craft user-focused intuitive forms.

ClickUp’s Form View is the perfect space to build detailed forms with conditional logic. These forms dynamically update based on responses, making them user-friendly and effective at capturing relevant user information.

You can also create unlimited forms, streamlining all your data collection in one place.   

I love that ClickUp Forms are customizable and super easy to use. I can convert user responses to trackable tasks with ClickUp automations and plug them directly into my workflows for immediate action. 

Moreover, if there are too many responses, I can track all tasks by adding labels and details to the task description. This way, I can search for the right tasks and manage all my form-related activities within ClickUp without switching between multiple apps. 

ClickUp also offers several form fields to manage different kinds of responses. I can add text, long text, phone, date, website, dropdowns, checkboxes, numbers, ratings, labels, and the list goes on. Plus, it has added field options for customization. 

For instance, you can hide certain fields to prevent users from submitting their information twice. So if you already have a user’s email ID, you can mark the email field as hidden in the form, and it will prevent duplication. 

When it comes to creating forms, I am very particular about customization and personalization. And ClickUp lets me customize my forms to reflect my needs. 

ClickUp Forms are also incredibly easy to share. After I have customized my form, I can quickly copy the direct link to the form and share it with participants and other stakeholders.

ClickUp best features

• Capture all relevant information using custom field types, such as dropdowns, emails, ratings, labels, etc., with ClickUp Custom Fields
• Create ClickUp Tasks automatically out of responses to act on them quickly
• Use task labels and add responses to task descriptions to find the tasks you need easily using ClickUp Task Tags
• Assign team members for each form submission so that they can act immediately after receiving submissions
• Add a custom message and description to describe your online form at the start
• Get the option to redirect a user to a specific URL instead of showing a custom response message
• Copy the form URL and share it with stakeholders. Build forms into pages with HTML codes
• Leverage ClickUp Brain to generate relevant questions to include in the form instantly

ClickUp limitations

• Multiple features and customization options might overwhelm first-time users 

ClickUp pricing

• Free Forever
• Unlimited: $7/month per user
• Business: $12/month per user
• Enterprise: Contact for pricing
• ClickUp Brain: Add to any paid plan for $7 per Workspace member per month

ClickUp ratings and reviews

• G2: 4.7/5 (9,700+ reviews)
• Capterra: 4.6/5 (4,000+ reviews)

2. Jotform (Best for creating forms using templates)

Jotform is a free-form builder with conditional logic that offers a massive template library. It lets you create online forms from order form templates, feedback form templates, etc. 

I tested Jotform to make customer feedback forms. With its pre-built templates, I could skip building the forms from scratch and gather responses quickly.

Jotforms also assists in analyzing form responses via detailed reporting.

Jotform best features

• Analyze submissions, generate automated reports, and share findings with the report builder
• Convert PDF forms to HTML web forms and save responses in PDF layout
• Create custom mobile apps from your forms for enhanced user experience

Jotform limitations 

• The free plan has basic features, and the paid plans are pricey
• Some users report limited offline working capabilities and a steep learning curve

Jotform pricing

• Starter: Free
• Bronze: $39/month
• Silver: $49/month
• Gold: $129/month

Jotform ratings and reviews

• G2: 4.7/5 (3000+ reviews)
• Capterra: 4.7/5 (2000+ reviews)

3. Google Forms (Best for creating basic forms for free)

I used Google Forms to create a conditional logic form for market research and found it to be a straightforward tool. Its drag-and-drop interface helped me create the form quickly, share it online, and analyze responses using charts.

The tool lets you add custom logic to your forms to show certain questions to users based on their previous answers.

Google Forms best features

• Use the drag-and-drop form builder with question reordering and value customization features
• Analyze form data using charts and Google Sheets
• Leverage form customization options to reflect your branding

Google Forms limitations 

• Limited advanced form features and design options
• Not enough customization for automation, question types, and outlay

Google Forms pricing

• Personal: Free
• Business Standard: $12/month per user

Google Forms ratings and reviews

• G2: NA
• Capterra: 4.7/5 (10,000+ reviews)

4. Wufoo (Best for creating themed forms to collect user inputs)

It’s pretty challenging to find a form builder that reflects your brand personality. But with Wufoo’s customization options, customizing user forms is really easy.

It is a cloud-based, drag-and-drop form builder that lets you add conditional logic to the forms. You can customize forms using the built-in themes or create your own themes using the theme designer.

I used Wufoo to create surveys, contact, registration, and payment forms.

Wufoo best features

• Create your themes with a theme designer
• Link your forms to payment providers to accept payments
• Utilize Workflow automation for CRM data transfers, marketing automation, etc.

Wufoo limitations 

• According to users, the tool lacks proper security and spam prevention features. It may be too risky for payment-integrated forms
• Wufoo’s technical support takes a while to respond to and resolve issues 

Wufoo pricing

• Free: $0
• Starter: $19/month
• Professional: $39/month
• Advanced: $99/month
• Ultimate: $249/month

Wufoo ratings and reviews

• G2: 4.2/5 (290+ reviews)
• Capterra: 4.4/5 (200+ reviews)

5. Microsoft Forms (Best for data management with real-time Excel sync)

Among other form builders, Microsoft Forms is lesser known and still relatively unexplored. 

I tested this free tool to create conditional logic forms with a certain set of criteria and was impressed by its ease of use. It helped me create surveys with detailed questions, polls, and quizzes for my marketing campaigns and provided design suggestions to make my forms attractive. 

Microsoft Forms best features

• Get customizable themes and design suggestions to create forms
• Leverage real-time charts and automated reports for in-depth data analysis
• Use built-in AI and smart recommendations 

Microsoft Forms limitations 

• The lack of a mobile app makes it difficult to build or edit forms on the go
• Limited customization options for some forms

Microsoft Forms pricing

• Free

Microsoft Forms ratings and reviews

• G2: 4.4/5 (350+ reviews)
• Capterra: 4.6/5 (140+ reviews)

6. Paperform (Best for building order forms, selling, and accepting payments)

Paperform is an online form creator with a clean interface that allows you to build conditional logic forms and automate workflows. The tool also helps to create payment and product pages without extensive coding. 

While using Paperform, I found that adding conditional logic to forms and automating tasks is quick and fairly easy. You can also use it to automate call scheduling and generate survey reports.

Paperform best features

• Automate scheduling and booking management by connecting Paperform to your calendar
• Use the eSignature function to simplify document signing
• Accept payments via Stripe, Square, Paypal Business, and Braintree 

Paperform limitations 

• The data capture and reporting feature isn’t very user-friendly. Exporting the data as an Excel sheet merges all the data, making it difficult to parse
• Users report that embedded forms take too long to load

Paperform pricing

• Essentials: $29/month
• Pro: $59/month
• Business: $129/month
• Enterprise: Custom pricing

Paperform ratings and reviews

• G2: 4.5/5 (40+ reviews)
• Capterra: 4.8/5 (90+ reviews)

7. Zoho Forms (Best for teams and approval workflows)

Zoho helps create personalized forms using conditional logic that can be used to set up automatic multi-step approval processes.

The tool offers free and paid fields to suit your needs. Try the free fields and add custom fields to create more effective forms. 

Zoho Forms best features

• Leverage conditional SMS or email notifications for new record submissions
• Measure and optimize performance with form analytics
• Configure rules based on conditional logic by using a rules builder

Zoho Forms limitations 

• Lack of customization options and pop-up forms aren’t mobile-friendly
• New users may struggle to adopt the pool of features 

Zoho Forms pricing

• Free: $0
• Basic: $12/month
• Standard: $30/month
• Professional: $60/month
• Premium: $110/month

Zoho Forms ratings and reviews

• G2: 4.4/5 (150+ reviews)
• Capterra: 4.5/5 (120+ reviews)

8. SurveyMonkey (Best survey and feedback management solution)

With SurveyMonkey, you can create forms with conditional logic using AI support.

The artificial intelligence features help to double down on the specific question types for your survey, so you can ask all the right questions. You can also implement complex logic, such as branching, question randomization, etc., to create detailed surveys. 

I tested SurveyMonkey’s form builder to create web campaign forms. Its logic features can show or hide questions based on user input, making the forms more intuitive and relevant for the target audience.

SurveyMonkey best features

• Share surveys via email, social media, or embedded links
• Design surveys with your branding and preferred look with a lot of customization options 
• Access a pre-screened audience for targeted surveys 

SurveyMonkey limitations 

• Features are limited in the free plan. You lost access to the visual editor or form editing option after completion
• Users report that SurveyMonkey has relatively expensive pricing plans with slow customer support

SurveyMonkey pricing

Team plans

• Team advantage: $25/user/month
• Team premier: $75/user/month
• Enterprise: Custom pricing

Individual plans

• Premier annual: $119/month
• Advantage annual: $39/ month
• Standard monthly: $99/ month

Enterprise plans: Custom pricing

SurveyMonkey ratings and reviews

• G2: 4.4/5 (22000+ reviews)
• Capterra: 4.6/5 (10000+ reviews)
  

9. Typeform (Best for form-based customization)

I used Typeform’s online form builder software to build survey and feedback forms using brand logos, colors, and styles. The platform’s intuitive interface and features make it easy to design conversational forms.

Moreover, it allows you to ask follow-up questions based on users’ answers, making surveys feel effortless. Typeform’s customization options assist you in integrating your brand identity into the forms seamlessly. 

Typeform best features

• Personalize forms with user names and custom follow-up questions
• Access 600+ form templates and free examples to get a headstart 
• Experience a visually appealing interface without compromising on the functionality 

Typeform limitations 

• Paid plans are expensive, and the free plan covers only 10 responses a month
• Customization options are limited

Typeform pricing

• Basic: $29/month
• Plus: $59/month
• Business: $99/month
• Enterprise: Custom pricing 

Typeform ratings and reviews

• G2: 4.5/5 (700+ reviews)
• Capterra: 4.7/5 (850+ reviews)

10. Cognito Forms (Best for workflow automation)

Cognito is the final form builder on our list. I tested the platform and really liked its drag-and-drop form builder with conditional logic that made data collection and management easy.

It helped me create customized forms, gather data from employees and customers, and act quickly with automatic notifications. It also helped me consolidate and organize user responses.

Cognito best features

• Create workflows by sharing role-based links to entries
• Automate contracts, estimates, and other document generation easily
• Consolidate data and export in bulk for reporting

Cognito limitations 

• Cannot change the form’s name without breaking existing form links
• The formatting is not particularly attractive. The look and feel of the forms cannot be changed

Cognito pricing

• Individual: Free
• Pro: $15/month
• Team: $35/month
• Enterprise: $99/month

Cognito ratings and reviews

• G2: 4.5/5 (75+ reviews)
• Capterra: 4.6/5 (83+ reviews)

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Build Perfect Forms With ClickUp

The effectiveness of a form builder depends on your specific business needs. In my experience, ClickUp’s form view was particularly useful for streamlining data collection.

Whether it’s an IT request, feedback survey, or HR-related information, I’ve found ClickUp to be the most efficient tool for gathering details and saving time. So what are you waiting for? 

Try ClickUp for free and design the most customizable, high-impact forms you’ve ever seen!

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