14 Best Form Builder Software (Features, Pros, Cons, Pricing)

Looking for the best form builder software?

A web form is an easy and quick way to collect information from employees, customers, and clients.

With the right online form builder, you can create an incredibly responsive form that instantly captures and stores data. You can use the results to improve your business processes, get insight into employee opinions, and develop new and crazy ideas. 

In this article, we’ll take a look at what form builder software is, and cover the top 13 tools you can use, along with their key features, pros, cons, pricing, and user ratings.

What Is Form Builder Software?

Form builder software is a tool used to build and manage forms, surveys and quizzes. It allows users to create custom forms from a variety of templates, customize fields and add logic to the questions.

Form builders often integrate with other services such as payment processors, marketing automation systems and CRM applications. This allows users to easily collect data from customers , keep track of responses and take action based on the results.

Fun fact: A 1995 survey revealed that seven out of ten British dogs get Christmas gifts from their doting owners. 🐶

Online form builder software gives you an easy way to gather all this data in a consistent and automated way. The form data collected can also be instantly analyzed and stored.

To help you help your customers, employees, and anyone else avoid the agony of a paper form, here’s the top form builder software on the market:

Top 14 Form Builder Software

1. ClickUp

ClickUp is the world’s leading project management and form builder tool.

From helping you with form creation to having every other key feature you could possibly need, ClickUp is the answer to your form building prayers! 🙌

ClickUp key features

Here are just some of the reasons why ClickUp is the ultimate form builder tool:

1. Form view

ClickUp’s Form view lets you build beautiful forms to collect any information. And, you can create tasks from form responses to take action on them whenever you’re ready.

ClickUp’s Form view has conditional logic which allows you to create a dynamic Form that supports multiple use cases, saving time for you and the person filling out the Form!

On top of that, ClickUp lets you configure your form in tons of different ways. 

Are you an educator? Learn how ClickUp Forms can help teachers save hours on paperwork. 🍎

Here are just some of the cool things you can customize with the Form View:

• Assignee: Choose default Assignees for each form submission 
• Response message: Create a custom message for users who complete a form
• Avatar:  Choose the image you want to appear at the top of your form
• Theme: Customize your form to let your brand shine! 🤩
• Colors: Choose the color of your buttons 🌈

Want to know everything about the Form view? Check out some form building tips.

2. Custom Fields

Field types are spaces where your respondents fill in info. 

And lucky for you, ClickUp offers a ton of those, such as:

• Text
• Long text
• Website
• Dropdown
• Email
• Phone
• Date
• Location 
• Ratings, and a lot more.

Custom Fields help you capture data from different types of questions. 

For example, opinion questions need large, plain text fields, whereas multiple choice questions need dropdown lists.

By customizing the fields where your respondents answer questions, you’re making the form more straightforward for them to fill in.  

And with ClickUp, you can even add hidden fields to your forms for a more efficient experience.

For example, let’s say you already know your customer’s name and email address since they have already subscribed to your email campaigns. Hidden Fields automatically fill this info right into your form so respondents can skip filling out this information. 

3. Create Tasks

You can use ClickUp to create tasks automatically from form responses.

And you can assign tasks to a single person, multiple assignees, or a group. 👥

If your Space has Multiple Assignees enabled, you can sort and filter your tasks by those assignees in List, Board, and Calendar views.

You can add your form info to the task description. 

This way, you can find the right tasks quickly and combine similar requests together.

4. Task templates

Create the perfect Task Template for anything that you know you’ll need to do again.

This way, you can reuse them for similar forms in the future. 

5. Easy shareability

It’s also super easy to share your forms. All you need to do is copy the direct link to the form and share it with whoever you want (Literally, that’s all!)

Additionally, you can opt to add an HTML form to your landing page via the Embed code section. 

ClickUp pros

• Powerful free version with unlimited users
• Easy-to-use user interface with online and offline mode
• Mind Maps to help you brainstorm form questions and project workflows
• Multiple Views to adapt to Agile, Scrum, Kanban, or any project style
• Create and keep track of your company Goals
• Create Task Templates to speed up task creation  
• Customized Task Statuses for your project needs
• Collaborate in real-time with team members with Docs 
• Powerful Project Templates 
• 50+ Task Automations to streamline any project workflow
• Task Dependencies help teams complete tasks in the right order
• Integrates with several third-party software like Evernote, Time Doctor, Salesforce, and more
• Add and manage tasks using our Mobile apps (available on iPad, iPhone, and Android)

ClickUp cons

• Can’t export Dashboards
• No tags for Docs

Check out ClickUp’s roadmap here to see how we’re fixing these minor drawbacks. 

Also, check out all the exciting features that this awesome form builder software has in store for you!

ClickUp pricing

• Free Forever Plan (best for personal use)
• Unlimited Plan (best for small teams ($5/member per month)
• Business Plan (best for mid-sized teams ($12/member per month)
• Business Plus Plan (best for multiple teams ($19/member per month)

ClickUp customer ratings

• G2: 4.7/5 (2000+ reviews)
• Capterra: 4.7/5 (2000+ reviews)

2. Jotform

Jotform is a full-featured online form builder which allows its users to collect data by creating robust forms. It features various templates and customization options that make it easy to create powerful forms for any purpose.

Additionally, users can access real-time analytics to optimize their form performance. With its comprehensive feature set and simple user interface,

Jotform Key Features

• Make fully customized no-code apps with Jotform Apps
• Collect and organize data with Jotform Tables
• Turn collected data into PDFs with Jotform PDF Editor
• Collect job applications, HR requests, and more, and turn them into tasks with Jotform Approvals

Jotform pros

• Apps that were created with Jotform can be downloaded onto any computer, tablet, or smartphone
• Accept payments through debit or credit card payments, e-check payments, ACH payments, and more with Payment Processor Integrations
• A wide collection of form integrations 

Jotform cons

• Subscriptions have some limitations
• Not necessarily intuitive for some users

Jotform Pricing

Jotform offers a free plan, but for more extensive memberships, its paid plan pricing starts at $29/month.

Jotform customer ratings

• G2: 4.7/5 (1000+ reviews)
• Capterra: 4.6/5 (800+ reviews)

Check out more Jotform alternatives!

3. Google Forms

Google Forms is a free form builder software that automatically saves your form results to a Google Sheets spreadsheet for advanced analysis. 

Speaking of…here’s our advanced analysis on Google Forms:

Google Forms key features

• Ready-made form templates
• Choose from form element options like short and long-answer text boxes, checkboxes, multiple-choice selections, dropdown menus, and file upload options
• Share your online form with teammates for easy collaboration

Google Forms pros

• The tool is free; all you need is a Google Account
• Has basic conditional logic which adjusts what questions people see based on the answers they provide
• Use the Google Sheets integration to view and analyze online form responses

Google Forms cons

• The app has no feature to collect customer payments
• You need internet access to use this online form builder
• Limited templates and customization options 

Looking for better options? Check out these Google forms alternatives.

Google Forms pricing

This form builder is available for free. And if you get it as part of G-Suite (which offers additional security features) prices start at $6/user per month.

Google Forms customer ratings

• G2: 4.6/5 (9000+ reviews)
• Capterra: 4.7/5 (6000+ reviews)

4. Microsoft Forms

Microsoft Forms is an online form builder that stores all your form responses in Microsoft Excel for you.

But how Excel-lent is this app?

Let’s find out:

MS Forms key features

• Built-in AI and smart recommendations help you collect the right feedback
• Make your forms your own with customizable themes 
• Send users a direct link to respond once you’re finished building your online form

MS Forms pros

• Use the Microsoft Excel integration to get detailed insights into your collected data
• Outlook integration makes it easy to share forms via email
• Can be used on any browser on any device
• Create forms in Microsoft Word

MS Forms cons

• Doesn’t offer folders, which makes organizing forms difficult
• Lack of rich text editing features such as bold fonts, underlined, italic, subscripts, superscripts, colors, math functions
• Users can’t save an online form for later use or update a submitted response

MS Forms pricing

This form builder is free for personal use if you have a Microsoft Account. Its paid plan offers more templates and starts at $5/user per month (paid annually).

MS Forms customer ratings

• G2: 4.5/5 (100+ reviews)
• Capterra: N/A

5. Elementor Form Builder

Elementor is a powerful WordPress website builder. Used by more than 6% of all the world’s websites, Elementor offers a visual form builder perfect for WordPress sites. 

What are some of the elements that make this Element-or form builder so cool?

Elementor form builder key features

• Code-free, intuitive drag-and-drop creation process
• Collect any type of data using 10+ different fields
• Colors and typography that match your brand and style

Elementor form builder pros

• You can create engaging and simplified multi-step forms
• You can backup your form submissions data and manage it in Elementor
• The form builder includes all the fields you might need (e.g. file upload, acceptance, data, time, html and password fields)

Elementor form builder cons

• Isn’t offered in the free version
• No conditional logic yet

Elementor form builder prices

Elementor’s powerful visual form builder is available to Elementor Pro users. Packages begin at $49 US per year.

Elementor customer ratings

• G2: 4.6/5 (120+ reviews)
• Capterra: 4.7/5 (450+ reviews)

6. Feathery

Feathery is a powerful form builder for product teams. This tool enables product teams to build in-app flows for user onboarding, payments, signup, and more—without developer resources.

Users can build fully customizable forms with a Webflow-like visual editor, powerful logic builder, and over 5,000 integrations, including tools like Segment, Stripe, and Firebase.

Feathery key features

• Build brand-native forms
• Drag-and-drop editor
• Supports advanced logic
• Integrate with over 5,000 apps
• Developer-friendly React and Javascript SDKs

Feathery pros

• Build and improve key forms like user onboarding, payments, and signup in a fraction of the time it would take with developers
• Personalize your forms with an easy-to-use conditional logic builder
• Allow your users to choose and purchase one-off or subscription products within your app using Feathery’s native Stripe integration
• Extend your form with custom code using Feathery’s developer-friendly SDKs for React and Javascript

Feathery cons

• Takes longer to get started than a simple form builder like Google Forms
• Advanced integrations require paid plan

Feathery pricing

• Feathery offers a free plan. To remove Feathery branding on forms, users will need to upgrade to its Basic Plan ($50 per month).

Feathery customer ratings

• Product Hunt: 4.7/5 (22 votes)

7. Paperform

Paperform is a highly customizable form builder that allows users to create online forms to automate processes and get work done. 

Paperform key features

• Over 600 pre-built templates
• Native integrations and connections with over 3,000 apps through third-party platforms (such as Zapier)
• Supports e-signatures

Paperform pros

• Payment gateways are powered by Stripe, Square, Braintree, and PayPal Business
• A no-code solution that gives users the ability to manage any project – from taking payments, collecting information and organizing bookings.
• An editor that enables almost unlimited customization and advanced workflows

Paperform cons

• Paperform templates are only viewable through registering for a free trial
• No free plan is available

Paperform pricing

Paid plans start from $24 per month.

Paperform customer ratings

• G2: 4.6/5 (30+ reviews)
• Capterra: 4.9/5 (70+ reviews)

8. Gravity Forms

Gravity Forms is a WordPress plugin that was initially created for basic contact information forms.

But can Gravity “pull” all the information you need?

Let’s take a look at it:

Gravity Forms key features

• 30+ ready to use form fields
• Perform advanced calculations based on submitted field values 
• Email auto-responders to keep you in the loop every time a form is submitted

Gravity Forms pros

• Users can save a partially-completed online form and return later to finish it
• Conditional logic allows you to choose what fields, sections, buttons, and pages are hidden or shown
• Access to mobile forms
• The basic license lets you create unlimited forms

Gravity Forms cons

• Each new feature is a separate plugin, which can be expensive and time-consuming to install
• It costs $249 to get access to more than three perks, which isn’t viable for small businesses and startups
• Doesn’t offer a free plan

Gravity Forms pricing

Paid plans start from $59 per year.

Gravity Forms customer ratings

• G2: 4.7/5 (200+ reviews)
• Capterra: 4.5/5 (16+ reviews)

9. Pabbly Form Builder

Pabbly is an online form builder that’s a part of a suite of tools. Once you buy this form builder app, you get access to a bunch of applications like email marketing, billing, and automations.

But how suite is this form creator?

Let’s find out:

Pabbly Form Builder key features

• Variety of pre-built templates
• Custom payment gateway and multi-currency features allow you to collect payments easily through online payment forms
• The simple drag-and-drop editor allows you to add, remove, or customize any block you want to create your Pabbly form

Pabbly Form Builder pros

• Integrate this form builder app with over 300 other applications, including Google Sheets and WordPress
• Analytics feature to track form entries
• SSL-encryption secures your data and information from hackers 

Pabbly Form Builder cons

• Doesn’t support mobile apps
• Lacks the ‘location’ form field 
• More expensive than other form builder software

Pabbly Form Builder pricing

The pricing for this web form builder starts at $15/month per form.

Pabbly Form Builder customer ratings

• G2: N/A
• Capterra: N/A

10. Zoho Forms

Zoho Forms is an easy-to-use online form builder used to create forms for any purpose. Whether you need an application form or wedding invitation RSVP, this form maker has your back.

But does it have everything you need?

Let’s see:

Zoho Forms key features

• Create responsive forms without coding
• Send instant updates via email to your respondents whenever they submit an online form
• Assign any form submission to your team members so they can start working on a related task
• Payments and order form management

Zoho Forms pros

• Secure payment gateways to receive payments through your form
• Offline form creation though the mobile app
• Create a template with your company’s colors, logo, and themes

Zoho Forms cons

• There aren’t a lot of form template options
• If a user wants to return to a form later, they have to save a code snippet first. This can drive away the average user
• No ‘location’ form field

Zoho Forms pricing

This form builder has a limited free plan with only three forms. Its paid plans start at $10/user per month.

Zoho Forms customer ratings

• G2: 4.3/5 (60+ reviews)
• Capterra: 4.4/5 (50+ reviews)

11. Ninja Forms

Ninja Forms is a WordPress online form builder. 

This form builder app is 100% beginner-friendly and makes you feel like you’re a software developer while creating a detailed form.

But, can Ninja Forms really help you become a master of forms? 

Let’s find out:

Ninja Forms key features

• Can help you easily design beautiful and complex forms 
• Easy to use drag and drop fields and simple row and column layouts
• Integrates with apps like Zoho and Salesforce

Ninja Forms pros

• Form submissions can be sent or exported as PDFs, MS Excel files, and even as Google Sheets
• Accept payments securely through PayPal or a credit card from any WordPress form
• The support team is very responsive and resolves issues quickly

Ninja forms cons

• Core plugin has limited functionality
• It costs more if you want plugins like letting users save their progress and conditional logic features

Ninja Forms pricing

The pricing plan for this form software starts at $29 when charged annually.

Ninja Forms customer ratings

• G2: 4.3/5 (10+ reviews)
• Capterra: N/A

12. HubSpot Form Maker

While HubSpot is known for its all-in-one CRM, Marketing Hub’s free form builder offers forms to power your various marketing, customer service, and sales campaigns. HubSpot’s form builder also provides deep insights and analytics into customer responses.

Analyze submissions to identify common customer trends and provide unique solutions to improve your customer experience.

HubSpot Form Maker key features

• The tool is free; all you need is the free HubSpot CRM
• In sync with your CRM so that you can easily record their responses
• Easily follow up with customers with automated, personalized follow-ups

HubSpot Form Maker pros

• Form submissions can be sent or exported as PDFs, MS Excel files, and even as Google Sheets
• Accept payments securely through PayPal or a credit card from any WordPress form
• The support team is very responsive and resolves issues quickly

HubSpot Form Maker cons

• Form builder is included in the Marketing Hub, but not offered alone a la carte
• Steep learning curve for new users to maximize all-in-one tools

HubSpot pricing

HubSpot offers a free form maker tool that comes with its free CRM. This form builder includes additional functionality in the premium editions of HubSpot. See the pricing page for more information.

HubSpot customer ratings

• G2: 4.4/5 (7000+ reviews)
• Capterra: 4.5/5 (4000+ reviews)

13. OnePageCRM Web Forms

OnePageCRM‘s web forms offer unique functionality, where you can add reminders next to every submission and collect an unlimited number of responses. Once collected, all submissions are organized into a dynamic to-do list and sorted by urgency.

This way, you can make sure that you send a timely follow-up and never forget about a new lead or inquiry.

OnePageCRM Web Forms key features

• Automatic reminders next to every submission
• Simple drag-and-drop interface
• Seamless CRM integration

OnePageCRM Web Forms pros

• Efficient follow-ups with every submission
• Unlimited number of responses
• Unique embed code for every form

OnePageCRM Web Forms cons

• Limited customization options (suitable for small businesses only, not large enterprises)
• No pre-saved templates

OnePageCRM pricing

A subscription to OnePageCRM starts from $9.95/month per user and includes the online form builder.

OnePageCRM customer ratings

• G2: 4.7/5 (50+ reviews)
• Capterra: 4.8/5 (60+ reviews)

14. LeadGen App

LeadGen App is an online form builder that helps create enticing forms for lead capturing. The tool helps you convert more leads and boosts online conversion rates. They even offer A/B testing features to optimize your highest converting forms.

LeadGen App key features

• Create multi-step forms with conversion-optimized designs.
• Form templates with different industries.
• Conditional logic forms.

LeadGen App pros

• Easy to build forms with a vast selection of templates
• Integrations with over 3,00 apps and software through webhook connection
• Test forms with A/B testing features

LeadGen App cons

• Forms have some limitations
• Doesn’t offer a free plan

LeadGen App pricing

There are three paid plans for LeadGen App starting at $39/month for 20 forms.

LeadGen App customer ratings

• G2: N/A
• Capterra: 5.0/5 (15+ reviews)

ClickUp: The Right Form Builder for Your Team

Using form builder software is one of the easiest ways to create forms for data collection.

Form apps have features like easy-to-use drag and features and conditional logic that make your forms enjoyable for users to fill in. 

But to make the most intuitive and beautiful forms, you need a tool that will make users Click(Up) on the survey in the first place.

Wonder what tool could help you do that? 😉

With features ranging from Dashboards to advanced task management, ClickUp offers companies everything they need for powerful form creation and instant data analysis.

Get ClickUp for free to create the most beautiful and intricate forms today!