15 Best Sales Prospecting Tools in 2025

Sales runs on targets—what’s the pipeline you generated, how much the account is worth, what your commission will be. That’s why most sales prospecting efforts feel like a numbers game. Just another lead. Just another email.

The result? Many sales teams chase volume over value, often skipping the system required to capture actionable data. This means missed trends, untracked performance, and ultimately, lost opportunities to refine strategies and boost conversion.

Sales prospecting tools can help here. They capture accurate data, track engagement, and identify high-value leads to ensure smarter and more strategic outreach.

In this blog post, we’ll look at the top 15 sales prospecting tools and their key features to help sales professionals build a stronger pipeline.

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⏰ 60-Second Summary

Choose from among these 15 best sales prospecting software to make every lead count:

1. ClickUp: Best for sales project management and customer relationship management
2. LinkedIn Sales Navigator: Best for identifying and engaging B2B leads
3. Apollo.io: Best for accessing verified lead data across multiple channels
4. ZoomInfo: Best for finding qualified leads based on intent
5. UpLead: Best for verifying prospects’ emails
6. Cognism: Best for searching prospects through AI
7. 6Sense: Best for understanding buyer intent using predictive analytics
8. Seamless.ai: Best for real-time contact discovery
9. Lusha: Best for automating outreach
10. LeadIQ: Best for prioritizing high-potential prospects
11. SalesIntel: Best for getting human-verified data
12. Leadfeeder: Best for converting website visitors into sales leads
13. Kaspr: Best for extracting contact data from LinkedIn
14. Outreach: Best for multichannel outreach
15. HubSpot Sales Hub: Best for scoring leads

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What Should You Look for in Sales Prospecting Tools?

The best prospecting tools act as a bridge between businesses and potential customers. The right prospecting tools for sales can turn cold leads into warm opportunities. Here’s what to look for when picking one:

• Seamless CRM workflow: The tool should have an in-built CRM software or a CRM integration to maintain a centralized database of prospects
• AI-powered actionable insights: It should analyze prospect behavior and engagement patterns, suggesting the best times, channels, and messaging for outreach. This enables hyper-personalized prospecting
• Omnichannel engagement: The tool should enable you to connect with prospects across multiple channels, including email, phone calls, LinkedIn, and other social platforms
• Advanced predictive analytics: An excellent sales prospecting tool should identify patterns and trends in prospecting performance, helping sales teams refine their strategies
• Lead scoring: The best tool should score leads based on their conversion chances, intent signal, and engagement so you can invest your resources wisely
• Data enrichment: By filling in missing details such as job titles, email addresses, phone numbers, and company revenue, a good sales prospecting tool ensures that your prospect list is both complete and up-to-date
• Firmographic and technographic insights: A sales prospecting tool should provide firmographic (company’s size, industry, location, and revenue) and technographic (tech stack used by a company) insights to help you target ideal businesses
• Sales automation: The tool should automate sales project management, such as ensuring that timely follow-ups are sent, so no lead is forgotten

With this checklist in mind, let’s evaluate some of the best prospecting tools on the market for a smooth sales cycle.

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 The 15 Best Sales Prospecting Tools  

Whether you’re looking for visual pipeline management or simpler contact discovery and outreach, each of the following tools for sales prospecting has a USP tailor-made for you. Read on to find your fit.

1. ClickUp (Best for sales project management and customer relationships management)

Manage Your Sales Projects in ClickUp

Your leads sit neatly organized in a detailed spreadsheet, but the moment you begin outreach, the process fractures. When a lead requires additional research or an email review, you find yourself constantly jumping between applications. 

Contact details live in one place, research notes in another, and outreach campaigns somewhere else entirely. This disconnected workflow transforms what should be straightforward into something frustrating and chaotic. 

This is precisely where sales prospecting and customer management tools like ClickUp shine—they seamlessly streamline your outreach efforts and bring cohesive management to your sales pipeline.

ClickUp is the everything app for work that combines project management, team collaboration, and documentation for your sales team in one platform—accelerated by next-generation AI automation and search. 

ClickUp for Sales Teams helps you visualize your pipeline, manage prospect outreach, and automate repetitive workflows. 

Start by collecting all potential leads and their contact information in one place. ClickUp CRM makes this possible. It helps you collate leads from social media, websites, forms, and other places in a single platform.

Once you have the data, you can use ClickUp Tasks to assign different leads on the list among your team members for research, engagement, and outreach. Set Custom Task Statuses in ClickUp, such as ‘New lead,’ ‘Researching,’ and ‘Campaign sent’ to keep track of your entire sales pipeline.

You can even set task priorities to ensure high-value accounts are contacted first. 

Now it’s time to set up a tailored outreach strategy. ClickUp Brain, ClickUp’s powerful AI assistant, enables you to write personalized messages for each prospect. 

✨ Bonus: ClickUp Brain users can choose from multiple external AI models, including Claude and GPT-4o, right from their ClickUp Workspace!

Want to learn how to use AI for sales to make your processes more efficient? We’ve got you covered with this quick explainer👇

You can also use ClickUp Automations to automate repetitive tasks and further streamline the sales prospecting process. It enables you to set up triggers to automate workflows. For example, you can set triggers to assign leads to sales reps based on predefined rules (industry, region, etc.). Or, if a prospect doesn’t respond, set an automated reminder for follow-up after a week. 

ClickUp also offers sales and CRM templates to simplify the sales prospecting process: 

• Use the ClickUp Sales Tracker Template to set sales targets and monitor performance.
• The ClickUp Sales Report Template enables you to visualize historical sales trends and spot patterns for predicting future performance
• The ClickUp Sales Timeline Template makes it easier to manage customer data and view the entire sales funnel in one place

 ClickUp best features

• Organize contact details, research notes, and past interactions for prospects using ClickUp Docs—so you always have the full context before reaching out
• Monitor team performance and sales prospects conversion with ClickUp Dashboards
• Brainstorm sales outreach strategies and assign action items to your team using ClickUp Whiteboards
• Integrate Salesforce with ClickUp to transfer customer data easily
• Create custom-branded forms to get leads using ClickUp Forms

ClickUp limitations

• It has a steep learning curve due to its numerous features

ClickUp pricing

ClickUp ratings and reviews

• G2: 4.7/5 (9,000+ reviews)
• Capterra: 4.6/5 (4,000+ reviews)

What are real-life users saying about ClickUp?

2. LinkedIn Sales Navigator (Best for identifying and engaging B2B leads)

LinkedIn Sales Navigator is a prominent sales prospecting tool for identifying leads and prioritizing accounts. Its Lead Spotlights tool makes it easier to find leads and decision-makers at your target accounts. 

You can even use the CRM integration to find past customers who have moved to new organizations, helping you get more relevant leads. Sales Navigator also provides data insights, such as company headcount and growth trends, so you can easily identify high-value B2B leads.  

LinkedIn Sales Navigator best features

• Use advanced filters like job titles, organization size, and industry for seamless lead management
• Engage prospects through personalized outreach via LinkedIn mail
• Set up the ideal customer profile to find leads based on role seniority or title
• Find out your potential connections at any organization with the Relationship Explorer

LinkedIn Sales Navigator limitations

• It has limited export capabilities and needs additional tools to find emails
• Can be expensive for small businesses

LinkedIn Sales Navigator pricing

• 30-day free trial
• Sales Navigator Core (Professional): $99.99/month per user
• Sales Navigator Advanced (Team): $179.99/month per user
• Sales Navigator Advanced Plus (Enterprise): starts at $1600/year per user

LinkedIn Sales Navigator ratings

• G2: 4.6/5 (1900+ reviews)
• Capterra: 4.5/5 (150+ reviews)

What are real-life users saying about LinkedIn Sales Navigator?

3. Apollo.io (Best for accessing verified lead data across multiple channels)

Apollo.io is a leading sales prospecting software that provides access to verified lead data from LinkedIn, Salesforce, Gmail, or any company website. You can filter leads by factors like buyer intent, job postings, and company growth to find potential customers. Apollo’s AI tool can also identify high-quality leads, add scores, and book meetings. 

The best part about this tool is that you can track unique visitors on your website and find the pages they view. This helps you analyze user behavior and create a more personalized outreach strategy. 

Apollo.io best features

• Get an extensive prospect database enriched with accurate contact details, including emails, phone numbers, and company insights
• Seamlessly integrate with sales and marketing tools through Zapier for efficient workflow automation
• Use forms with auto-filled data for faster conversion of inbound leads

Apollo.io limitations

• Some users report that Apollo.io offers inaccurate lead data and outdated contacts

Apollo.io pricing

• Free
• Basic Plan: $59/month per user
• Professional Plan: $99/month per user
• Organization Plan: $149/month per user

Apollo.io ratings and reviews

• G2: 4.7/5 (8000+ reviews)
• Capterra: 4.6 (350+ reviews)

What are real-life users saying about Apollo.io?

4. ZoomInfo (Best for finding qualified leads based on intent)

ZoomInfo is a B2B sales prospecting tool that provides company and contact information for sales, marketing, and talent teams. It uses AI and machine learning to compile business details, such as company size and hiring trends. 

With ZoomInfo, you can access department org charts to learn more about the decision-makers and reach out to them directly. Its Guided Intent feature analyzes CRM data and identifies the topics your prospects commonly search for. This makes it easier to tailor outreach and offer customized solutions for faster conversions. 

ZoomInfo best features

• Craft your ideal customer profile (ICP) to better understand prospects and identify ideal buyers
• Access company, technology, financial, and contact data for better prospect insights
• Get predictive signals and intent insights to anticipate company behaviors and actions
• Track website visitors and gather more leads

ZoomInfo limitations

• It charges a fee per contact, which can be costly for smaller teams

ZoomInfo pricing

• Custom pricing

ZoomInfo ratings and reviews

• G2: 4.5/5 (8800+ reviews)
• Capterra: 4.1/5 (290+ reviews)

What are real-life users saying about ZoomInfo?

5. UpLead (Best for verifying prospects’ emails)

UpLead simplifies lead generation by providing verified contact data and smart search tools. With 50+ filters for real-time email verification and detailed data enrichment, it helps you reach the right prospects confidently. You can filter contacts based on industry, role, or location, making targeting more precise. 

Want to reach out to companies using your competitors’ tools? UpLead offers 1600+ data points, helping you identify businesses that rely on competing software—so you can tailor your outreach and win them over. It also lets you exclude companies using certain software so you can filter irrelevant accounts. 

UpLead best features

• Verify emails in real time to ensure high data accuracy
• Gather information on companies with UpLead’s Chrome extension
• Upload company URLs to get insights

UpLead limitations

• Limited features in lower-tier plans; requires upgrades for full functionality

UpLead pricing

• 7-day free trial
• Essentials: $99/month
• Plus: $199/month
• Professional: Custom pricing

UpLead ratings and reviews

• G2: 4.7/5 (780+ reviews)
• Capterra: 4.6/5 (70+ reviews)

6. Cognism (Best for searching prospects through AI)

Cognism is a sales intelligence platform that helps you find the right prospects for your sales pipeline using AI. You can type or use voice search to get relevant leads. Cognism uses a mix of firmographics (business characteristics), technographics (company’s tech stack), and buyer intent to provide valuable data. 

The platform integrates with CRM systems like Salesforce and HubSpot, making it easier to manage leads. Cognism also offers prospect list enrichment. This ensures that you add only the latest, updated prospect data into your CRM. 

Cognism best features

• Build prospect lists with verified email addresses and phone numbers based on ideal customer profiles
• Export contacts from LinkedIn and push them into your CRM using the Chrome extension
• Identify in-market prospects with intent data monitoring through Bombora integration
• Access global B2B data from NAM, APAC, and EMEA regions to target decision-makers effectively

Cognism limitations

• This tool depends on LinkedIn job descriptions, which may affect data accuracy

Cognism pricing

• Custom pricing

Cognism ratings and reviews

• G2: 4.6/5 (790+ reviews)
• Capterra: 4.7/5 (150+ reviews)

7. 6Sense (Best for understanding buyer intent using predictive analytics)

6sense is primarily a revenue intelligence platform that offers detailed insights into the complete buyer journey. It uses real-time data, such as campaign performance and intent-to-purchase, to create a tailored prospects list. 

The platform’s AI tool uses predictive analytics to analyze historical opportunity data, profile fit, account reach, and real-time buying signals. It then predicts prospects with the highest conversion chances,  enabling the sales team to target high-value accounts. 

6Sense best features

• Identify accounts based on buyer behavior for focused targeting
• Create detailed audience segments using firmographics and engagement data for a better-performing campaign
• Get access to the contact details of the buying team and create personalized emails to engage with the key decision-makers

6Sense limitations

• Some users say that the platform can be complicated to use initially

6Sense pricing

• Custom pricing

6Sense ratings and reviews

• G2: 4.3/5 (1000+ reviews)
• Capterra: 4.7/5 (20+ reviews)

8. Seamless.ai (Best for real-time contact discovery)

Seamless.ai offers 100+ filters to define your ideal customer persona and narrow your search. Its AI tool searches data in real time to help you get prospects’ emails and phone numbers, reducing the time spent on outdated information.

You can also use the AI tool to get detailed insights into your prospects, including their social media posts, employee reviews, recent news, awards, and tech stack. This enables more personalized messaging and targeted outreach. 

Finally, Seamless.ai also allows you to build an automated bulk list for outbound sales. However, this feature is available only in the premium plans. 

Seamless.ai best features

• Search B2B contacts and companies with AI-powered real-time data discovery
• Access direct dial and mobile numbers for easier outreach
• Integrate seamlessly with Salesforce, HubSpot, and other popular CRMs
• Identify prospects with buyer intent to accelerate your sales process

Seamless.ai limitations

• It doesn’t offer custom dashboards for analytics and reporting

Seamless.ai pricing

• Free: The trial option includes 50 free credits
• Pro: daily credits; custom pricing
• Enterprise: Custom pricing

Seamless.ai ratings and reviews

• G2: 4.4/5 (4900+ reviews)
• Capterra: 3.8/5 (150+ reviews)

What are real-life users saying about Seamless.ai?

9. Lusha (Best for automating outreach)

Lusha is a sales intelligence software that enriches data in any system, database, or app using its API, providing valuable buyer intent insights. It offers detailed contact information, including your prospects’ roles and seniority within companies. Plus, Lusha provides AI-generated email sequences to automate your outreach and improve sales productivity. 

Lusha also includes a Google Chrome extension and Email Finder tool, allowing you to gather contact details and company information directly from LinkedIn. The platform provides a free version with basic features, but to unlock advanced tools like funding data search, you’ll need to upgrade to the premium plan. 

Lusha best features

• Reach prospects directly with access to a vast directory of direct dials
• Target high-priority accounts using advanced company attribute filters
• Get AI-recommended prospects to optimize sales efforts

Lusha limitations

• It finds prospects mainly from the U.S. and European regions

Lusha pricing

• Free
• Pro: $36/month per user
• Premium: $59/month per user

Lusha ratings and reviews

• G2: 4.3/5 (1400+ reviews)
• Capterra: 4/5 (370+ reviews)

What are real-life users saying about Lusha?

10. LeadIQ (Best for prioritizing high-potential prospects)

LeadIQ’s Chrome extension helps you capture accurate data of leads in your CRM, LinkedIn Sales Navigator, or on the web. It’s easy to generate personalized emails for each account using Scribe, LeadIQ’s AI assistant.

With LeadIQ’s datahub, you can enrich contacts and leads in Salesforce instantly. It eliminates duplicate data, ensuring a clear and organized sales pipeline. Plus, the platform notifies you when decision-makers or buyers change their jobs. You also get a ‘Hot Lead’ signal to prioritize high-potential prospects. 

LeadIQ best features

• Extract verified emails and direct dials from LinkedIn profiles in real time
• Track and sync prospect activity across multiple outreach channels automatically
• Automate personalized follow-ups with AI-driven engagement tools

LeadIQ limitations

• Limited free credits restrict access for smaller teams

LeadIQ pricing

• Free
• Starter: $45/month per user
• Pro: $89/month per user
• Enterprise: Custom pricing

LeadIQ ratings and reviews

• G2: 4.2/5 (1000+ reviews)
• Capterra: 4.4/5 (20+ reviews)

11. SalesIntel (Best for getting human-verified data)

SalesIntel combines sales automation with human validation to maintain higher lead accuracy. It refreshes contact details every 90 days to ensure you have an updated list of prospects. The platform also updates outdated phone numbers and LinkedIn profiles, making prospecting easier. 

Use it to track intent signals from multiple sources so you can see your competitor’s target customers. Plus, you get the latest industry news, compliance requirements, and emerging trends to improve your outreach. 

SalesIntel best features

• Get detailed insights into prospects with the research on-demand service
• Sent targeted ads to your customers to improve your sales pipeline
• Export clean and updated data to your CRM with the lead enrichment feature

SalesIntel limitations

• Advanced features, such as tracking website visitors and retargeting ads, require add-on payment

SalesIntel pricing

• Custom pricing

SalesIntel ratings and reviews

• G2: 4.3/5 (360+ reviews)
• Capterra: 4.3/5 (30+ reviews)

What are real-life users saying about SalesIntel?

12. Leadfeeder (Best for converting website visitors into sales leads)

Leadfeeder tracks company names to help you turn website visitors into potential leads. It also highlights visitors’ key interests and engagement patterns. With its automated lead scoring and CRM integration, sales teams can quickly focus on high-value prospects.

You get custom alerts that notify you when target companies visit your website, so you can send relevant follow-ups timely. Leadfeeder also helps filter leads based on the number of visits and visit length. This helps you score leads based on engagement. 

Leadfeeder best features

• Track website visitors in real time and analyze their on-site behavior
• Score and qualify leads automatically based on their engagement and company details
• Integrate easily with CRMs and other tools, such as HubSpot, Salesforce, and Google Ads
• Segment leads based on the industry, geography, and web activity to personalize outreach emails.

Leadfeeder limitations

• Lead tracking may sometimes misattribute visits due to shared IP addresses

Leadfeeder pricing

• Free
• Paid: $103.69 (€99)/month, billed annually

Leadfeeder ratings and reviews

• G2: 4.3/5 (700+ reviews)
• Capterra: Not enough reviews

What are real-life users saying about LeadFeeder?

13. Kaspr (Best for extracting contact data from LinkedIn)

Kaspr helps sales teams reach the right prospects faster with verified phone numbers and emails from 150+ sources. Its Chrome extension simplifies outreach by automating follow-ups, tracking leads, and integrating with CRMs like Salesforce and HubSpot. 

Kaspr also helps you find prospects’ phone numbers, email IDs, and company info on LinkedIn so you can use LinkedIn Sales Navigator more efficiently. However, Kaspr mostly provides up-to-date data for European businesses. If you are targeting any other region, Kaspr might not work well. 

Kaspr best features

• Extract real-time verified contact details from LinkedIn, including emails and phone numbers
• Automate lead qualification with AI-driven insights to prioritize high-value prospects
• Instantly sync enriched prospect data with your CRM for seamless workflow integration

Kaspr limitations

• Limited functionality outside LinkedIn, making it less effective for multi-platform prospecting

Kaspr pricing

• Free
• Starter: $47.13 (€45)/month per user
• Business: $82.75 (€79)/month per user

Kaspr ratings and reviews

• G2: 4.4/5 (800+ reviews)
• Capterra: Not enough reviews

14. Outreach (Best for multichannel outreach)

Outreach is a sales execution platform that helps teams streamline prospecting, engagement, and deal management. It offers AI-driven tools for multichannel outreach, sales coaching, and forecasting. With automated workflows, A/B testing, and conversation insights, sales teams can improve efficiency and close more deals. 

This platform is best suited for large businesses that need a consolidated sales solution. However, smaller teams may prefer simpler automation tools. Its user-friendly interface and data-driven approach make it a powerful choice for scaling sales efforts and improving team productivity.

Outreach best features

• Automate sales outreach with AI-powered sequences
• Streamline meeting scheduling with integrated calendar tools
• Enhance email engagement with smart AI-assisted responses

Outreach limitations

• Requires time to customize workflows for specific sales processes

Outreach pricing

• Custom pricing

Outreach ratings and reviews

• G2: 4.3/5 (3400+ reviews)
• Capterra: 4.4/5 (300+ reviews)

15. HubSpot Sales Hub (Best for scoring leads)

HubSpot Sales Hub helps you get prospects by sending personalized email templates and automated follow-ups. It offers A/B testing to understand which outreach campaign performs better.

You can create a personalized sales workspace in HubSpot to manage your prospects’ data and sales activity. HubSpot’s AI tool offers a score for every prospect and its sales forecasting tool predicts sales outcomes. This helps reduce the guesswork and allows you to focus on important leads. 

HubSpot Sales Hub best features

• Track prospects in real time to see website visits and interactions
• Automate email outreach with AI-driven lead generation
• Streamline sales processes with lead scoring and follow-ups
• Create websites using templates and capture website visitors’ data to convert them into leads

HubSpot Sales Hub limitations

• It offers limited dashboard customization options

HubSpot Sales Hub pricing

• Free
• Sales Hub Starter: $15/month per seat
• Starter Customer Platform: $15/month per seat
• Sales Hub Professional: $90/month per seat

HubSpot Sales Hub ratings and reviews

• G2: 4.4/5 (12,000+ reviews)
• Capterra: 4.5/5 (450+ reviews)

What are real-life users saying about HubSpot Sales Hub?

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From Leads to Deals: Convert Sales Prospects Faster with ClickUp

Selecting the right sales prospecting tool can significantly enhance your ability to connect with potential customers. All the above tools we’ve discussed provide diverse solutions to optimize and automate sales outreach. 

SalesIntel can help you get human-verified data for sales calls. LinkedIn Sales Navigator works best for managing B2B leads. 6Sense is useful for predictive analytics. But, if you are looking for a comprehensive sales prospecting and sales engagement platform, ClickUp is what you need. 

ClickUp for Sales Teams centralizes prospect data in one place, manages outreach, and creates custom Dashboards to visualize your sales pipeline. You can also create personalized sales collateral and outreach emails with ClickUp Brain. 

Want to bring your sales pipeline, tasks, and communications together in one place?  Sign up for ClickUp today!

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