You’ve seen it before—those popups nudging you to sign up for a newsletter, promising exclusive content, early access, or a tempting discount. You think, Why not? and enter your email.
Fast forward a few weeks, and that once-exciting newsletter? Buried under a pile of unopened emails, waiting for its inevitable fate—the dreaded Unsubscribe click.
So, how do you make sure your newsletter doesn’t meet the same end?
A great newsletter is more than hitting Send on an email full of updates. It’s about creating content that captivates, builds trust, and keeps your audience looking forward to the next edition.
In this blog post, we’re sharing a complete guide to building a newsletter, including 50 ideas that consistently engage and motivate.
50 Creative Newsletter Ideas to Engage Your Audience
⏰ 60-Second Summary
- Choose a newsletter type that aligns with your goals—insights, updates, stories, curations, community, or sales
- There are six types of newsletters to consider: industry insights and expertise, product and business updates, personal stories and lessons, curations and roundups, community building, sales, and promotions
- Design effective newsletters with scannable content, a clear visual hierarchy, mobile optimization, and personalized CTAs while continually testing and adjusting to improve engagement
- Build a creative newsletter habit by capturing ideas as they come, developing a structured workflow, collaborating efficiently, leveraging AI tools, and continuously tracking performance to adjust and improve over time
- ClickUp helps streamline idea gathering, task organization, performance tracking, content creation, and more, enabling the creation of engaging, consistent newsletters enhanced with AI support
Summarize this article for me pleaseTypes of Newsletters to Consider
What do you want to achieve with your newsletter? Having a clear objective in mind that aligns with your primary business goals is essential to effectively structure your content around it.
Let’s take a look at some popular newsletter types.
📌 Curations and roundups
Who says newsletters always have to be about new insights? There’s a ton of information already out there, and you can build a newsletter by curating the most valuable content on a given topic into a single weekly email.
This is especially suitable for highly saturated topics, like SEO or Generative AI, where people are looking to access the most helpful information quickly.
💬 Personal stories and lessons
This is an excellent way for solopreneurs and brands in creative spaces to build a connection with their audience.
Focus on authentic, raw content such as lessons learned, emotional moments, daily updates, productivity tips that work for you, and so on. Remember to use simple, honest language for greater relatability.
ℹ️ Product and business updates
If you want to keep your target audience excited about what you’re building, your newsletter can share product updates, behind-the-scenes content, updates about funding, countdowns to launch, early bird access information, and so on.
💲 Sales and promotions
Newsletters can be a significant value-add to your sales cycle! The key is to ensure you aren’t just selling to your audience—you’re giving them valuable insights that help them make better choices, even if they don’t buy your product. There are several drip campaign templates you can check out for inspiration.
👥 Community building
If you want to bring your audience together as a family, treat your newsletter as the space that unites them. Share user perspectives, including Q&As, organize fun weekly challenges, or schedule virtual catch-ups.
📊 Industry insights and expertise
This is an ideal format if you want to set yourself up as an expert. You can analyze industry trends, offer perspectives based on your years of experience, or deep-dive into topics where you have subject matter knowledge.
📮ClickUp Insight: While 60% of workers reply to instant messages in under 10 minutes, 15% take more than 2 hours to respond.
This mix of lightning-fast replies and delayed responses can create communication gaps and slow down collaboration. With ClickUp, all your messages, tasks, and updates are in one place, ensuring no conversation is left hanging, and everyone stays in sync, no matter how quickly—or slowly—they reply.
Summarize this article for me please50 Engaging Newsletter Content Ideas
Curations and roundups
1. Blog promotions
Want to increase your blog’s reach? Use your newsletter to promote your latest articles. Whether you share a single post or a curated roundup, this strategy keeps newsletter subscribers engaged while driving traffic to your website.
✨ Inspiration: Here’s our very own newsletter, WriteClick, which brings you a round-up of curated blog posts every two weeks! From in-depth methodologies to actionable tips, it brings you the latest trends from the world of productivity.
2. FAQ roundups
Turn common questions into content! Gather FAQs from your live chat transcripts, social media comments, or query emails and address them in your newsletter. Not only does this save time, but it also ensures you’re answering exactly what your audience wants to know.
📌 Example: If you’re a healthcare tech company, you can say:
We’ve been reviewing your comments and chat queries, and here are the top questions you’ve been asking:
Q: How does your software integrate with existing healthcare systems?
<Answer>
3. Swipe files and templates
Everyone leaves free stuff, especially if it’s easy to grab. Give your subscribers ready-to-use templates, frameworks, or checklists they can apply immediately in their personal or professional lives. Some examples include planning calendars, budget sheets, workout plans, and even newsletter templates.
✨ Inspiration: DesignModo hits the bull’s eye by offering a bundle of free prototyping resources, including slides and navigation panels. They don’t just say, “Here’s a freebie.” They frame it as a must-have tool for designers and make downloading seamless.
💡Pro Tip: Keep your CTA direct and action-driven. Phrases like ‘Download Your Guide’ or ‘Get Your Free Template’ work best for resource-based emails.
4. Gift guides
For eCommerce businesses, special occasions are a goldmine for sales. And it’s not just for Christmas! Go ahead and create a shopping, gifting, or travel guide for Valentine’s Day, Mother’s Day, Back-to-School, and so on.
✨ Inspiration: Thinking outside the box? Send your subscribers a curated list of ‘Gifts for Coffee Lovers.’ Or do something like Warby Parker. Their newsletter presents a stylish and well-organized gift guide, comprising curated product selections, visually appealing imagery, and clear shopping links, ensuring a smooth browsing experience.
📌 Example: If you’re a travel company, share The Ultimate Valentine’s Day Getaway Guide. Highlight dreamy destinations, unique experiences, and exclusive travel deals, and make it easy for customers to book with direct links! ❤️✈️
5. Seasonal ‘must-knows’
This is more than sharing greetings for the season. Tailor your advice, products, or promotions based on the time of year.
📌 Example: If you’re a skincare company, you can offer tips to limit sun exposure in summer and talk about sunscreens as well.
6. Important dates to keep in mind
No matter the industry—manufacturing, nonprofits, education—there will always be key dates that subscribers may not be aware of or might need a reminder about. Create a newsletter around those.
✨ Inspiration: Intuit Turbotax simplifies this by sending out timely tax deadline reminders. Their newsletter even includes an “Add to Calendar” option, so readers can stay organized with just one click.
7. Quizzes
Quizzes are interactive, fun, and addictive. Use them as an opportunity to boost engagement and collect relevant insights with questions tailored for your subscribers and business.
✨ Inspiration: Heights hooks with a brain teaser that not only sparks curiosity but subtly promotes their nutritional supplement Vitals. By inviting readers to reply with their answers, they make the newsletter interactive instead of one-sided.
📌 Example: If you’re a beauty company, you can ask—What’s your skin type? Take our 2-minute quiz to find out. Get a personalized product recommendation to keep your skin glowing all year long!
8. Industry ‘Would you rather?’ questions
This lighthearted, interactive format lets subscribers engage with your brand in a fun way. Pose industry-specific dilemmas that force them to make an interesting choice.
📌 Example: If you’re a software company, you can ask: Would you rather debug a 1,000-line code without comments or rewrite it from scratch.
💡Pro Tip: To boost participation in tech newsletters, run a poll inside your email and share the most popular answer in the next issue.
Personal stories and lessons
9. Behind-the-scenes (BTS) insights
Make your subscribers feel like insiders. Show them how you build a product, deliver a project, or your office culture. Introduce team members with fun facts and their roles. Or, share bloopers and outtakes behind a campaign. BTS content humanizes your brand and fosters a stronger connection with your audience.
📌 Example: If you’re a product company, you can think about something like, Ever wondered how our latest product comes to life? Meet Sarah, our lead designer, and check out this fun sketch she did before the final product! Here’s a sneak peek of the creative process!
10. A personal note from the team
Share a message from someone on your team to give your newsletter a personal touch. It doesn’t necessarily have to be the CEO. Hearing from a product designer, customer support rep, or even an intern can be just as interesting.
📌 Example: If you’re a corporate brand, how about introducing an ‘A Week in the Life of a [DEPARTMENT] Head’ series?
11. Your brand’s mood board or inspiration
Give your subscribers a glimpse into the aesthetic, themes, and influences that shape your brand’s identity. Whether it’s a collage of colors, textures, or design elements, this makes your brand feel more intentional and visually appealing.
✨ Inspiration: Opumo’s ‘Monday Mood: Autumn Essentials’ newsletter curates a seasonal mood board featuring warm tones, cozy textures, and minimalist aesthetics. They create an immersive experience that aligns with their brand identity.
12. What’s on our desk?
People love discovering insider favorites—whether tools, gadgets, or essentials that help professionals in a particular industry stay productive, creative, or relaxed. Showcase your team’s must-haves in a way that sparks curiosity and offers value.
📌 Example: If you’re a design agency, think about doing something like this: Inside a Graphic Designer’s Toolkit: The 7 Gadgets That Make Our Work Easier, featuring styluses, color palettes, and the best ergonomic mouse for long hours.
13. Personal challenge from the team
Invite your subscribers to take on a useful or fun newsletter idea challenge alongside your team. Keep it easy, actionable, and relevant to your industry. It could be as simple as a ‘5-Day Inbox Zero’ challenge that motivates people to declutter.
You can also use confirmation email templates to send enrollment confirmation to participants when they sign up for the challenge.
📌 Example: If you have a productivity tool, how about introducing a declutter challenge?
Ready to declutter your workspace and boost your productivity? Join our 7-Day ‘Desk Detox’ challenge!
14. Nostalgia marketing throwbacks
Trends always come full circle, and tapping into nostalgia can be a powerful marketing tool. Revisit past industry trends, explore their evolution, and discuss their relevance today. Add this to your monthly newsletter ideas rotation to cover as many topics as possible.
📌 Example: If you’re a fintech company, curate a newsletter on Boom or Bust? Revisiting the Dot-Com Era vs. Today’s Startup Bubble or similar topics.
15. Pet pictures
Talk about the safest newsletter idea! Cute pet pictures are favored on all social media channels and make your brand feel more human and relatable.
✨ Inspiration: Finn leans into this by showcasing heart-melting pet pictures in their newsletter. Instead of overloading the email with text, they let the images shine while seamlessly integrating a CTA that encourages engagement.
16. Spotify playlist promotion
Newsletters help build relationships, and what better way to connect than through music? It’s universal, after all. Share your team’s work playlist, a motivational mix, or even a themed playlist for holidays. Anything that sparks emotions, elevates the mood, and aligns with your brand’s image.
📌 Example: If you’re a lifestyle brand, you can say, Kickstart your week with our Monday Motivation Playlist. Listen here and let us know your favorite track!
17. A survey or poll
Are you looking for direct feedback from your subscribers? Send a quick survey or poll in your newsletter and watch the responses pour in. However, keep surveys short (3-5 questions max) and make them fun to increase engagement.
✨ Inspiration: Miro’s newsletter keeps it simple. They invite subscribers to take a 3-question survey about new features, using a clean design with a clear CTA.
👀 Did You Know? Interactive content sees 2X higher engagement rates than static content!
18. Motivational or funny quotes
While this newsletter content depends on your business type, it allows you to uplift, inspire, or entertain your subscribers. Choose quotes that align with your messaging, like motivational for growth, witty for lifestyle, or thought-provoking for professionals.
✨ Inspiration: Zenpen takes a minimalist approach with “Weekly Drops of Wisdom.” Instead of just throwing in a random quote, they create an immersive experience with mindful messaging, soft watercolor visuals, and a clean, uncluttered layout.
Product and business updates
19. Exclusive content
Turn your newsletter into an exclusive VIP experience. Offer your subscribers access to insider content, such as behind-the-scenes insights, hidden features, upcoming product releases, or special discounts that aren’t available elsewhere. This builds excitement and makes people look forward to your emails.
📌 Example: If you have a product with AI features, say, Get an exclusive first look at our new AI-powered feature launching next month—only for our newsletter subscribers!
20. X lesser-know facts about your brand
Share unexpected BTS facts about your business, team, or history to build a deeper connection with your subscribers.
📌 Example: If you’re a startup, feature a Did you know we started in a tiny garage with just two people and an old laptop? Our journey has been full of surprises—here are five lesser-known facts about how we got here!
21. ‘You’re using this wrong’ series
Many customers unknowingly misuse products, which affects their experience. Point out common mistakes to educate them on how to get the best results. It’s just a unique twist on sharing tips.
📌 Example: A tech company can say, Think you’re using our app to its full potential? Here’s why you’re probably doing it wrong and how to get the best results in 3 simple steps!
22. Updates about your social media channels
Tell your subscribers what’s happening on your social platforms and encourage them to follow for the latest updates and industry insights.
✨ Inspiration: Check out how Fractel encourages its subscribers to stay updated by following them on Instagram and Facebook in this newsletter.
23. Webinar marketing
Hosting a webinar? Your newsletter can promote it to create buzz and drive sign-ups. Whether it’s a live Q&A, training session, or industry talk, highlight what attendees will gain. In the email, include a link to register and a short bullet list of what they’ll learn.
📌 Example: If you’re a financial expert, send in an invite saying, Join our free webinar: How to Build Wealth in 2025 (Spots Are Limited!).
24. Event promotions
This one’s similar to webinar promotions but broader. Create a sequence of emails that build excitement for upcoming events.
📌 Example: If you’re launching a product, remind readers:
Excited about our upcoming Product Launch Event? Join us for an exclusive first look! Spots are filling up fast—reserve your spot today!
25. A company anniversary or milestone
Your audience wants to celebrate wins with you. Whether it’s your company’s anniversary or a major milestone (e.g., reaching $100 million in revenue or winning an award), share it in your newsletter. Public recognition makes your brand more authoritative and trustworthy.
✨ Inspiration: This Madewell newsletter applies a storytelling approach to celebrate their 2024 milestones. It uses engaging visuals to make you feel like you’re a part of the brand’s journey while reinforcing excitement for the future.
Sales and promotions
26. Deals and discounts
Deals and discounts (aka incentive emails) are a staple email marketing strategy for a reason. We all live for the thrill of signing up for a newsletter to get 10% off our first purchase! You can also set up drip campaigns and automated triggers in your CRM to fire off templated emails with discount codes.
✨ Inspiration: Canva does it well—in this newsletter, it promotes a limited-time 50% discount on Canva Pro, using an eye-catching design and urgency-driven copy to encourage immediate action.
27. Video series
Videos create deeper connections with your subscribers. Whether it’s a tutorial, behind-the-scenes look, or expert breakdown, sharing short YouTube videos in your newsletter keeps things dynamic.
📌 Example: If you’re in tech, create a video on:
A 2-Minute Breakdown: How AI Will Change Your Industry to the specific audience
28. Refer-a-friend program
Turn your subscribers into brand ambassadors with a referral program. Offer discounts, free resources, or exclusive perks when they introduce new customers to your brand. This is also a great way for you to build your email list.
✨ Inspiration: Busuu does this with a clean, engaging email that offers 30 days of free Premium Plus access for every friend invited. They even include a progress tracker so users can see how many referrals they’ve completed.
29. Holiday greetings
Holidays are the perfect time to spread joy and remind subscribers that you’re thinking of them. Whether a major holiday like Thanksgiving or a fun marketing holiday like National Pizza Day, sending a quick festive email builds goodwill.
✨ Inspiration: Coterie delivers this beautifully with a simple yet heartfelt holiday message, thanking their subscribers for their support. Elegant imagery and a well-placed CTA make it feel more like a celebration than a sales pitch.
30. We tried it, so you don’t have to
Test out a viral trend, method, or product and share your unfiltered experience. It doesn’t have to relate to your industry and can just be something fun and engaging.
📌 Example: If you’re a healthcare consulting company, tell your readers I spent a week eating only protein bars. Here’s what happened: the good, the bad, and the protein-packed reality check!
31. The email that self-destructs
Experiment with a mysterious, time-sensitive email that creates FOMO (fear of missing out). Tell subscribers they have only 24 hours to read and take action before the email disappears forever (or before the deal, content, or opportunity expires). Why does it work? It plays on urgency, curiosity, and exclusivity and makes people open just to see what’s inside.
📌 Example: If you’re a sneaker company, try this out:
Last chance to claim 10% off our limited edition sneakers. This email self-destructs in 24 hours. Don’t miss out!
Community building
32. User-generated content (UGC)
UGC is a gift that keeps on giving. It’s an effective form of social proof comprising content your customers share with you, such as testimonials, social media shoutouts, or visuals (photos/videos).
Even though UGC is typically shared on social media or the company website, it also serves as an excellent newsletter idea.
✨ Inspiration: Bubble Goods uses this strategy by spotlighting women-led brands in the food industry. Their newsletter isn’t just about promoting products—it tells founder stories, showcases high-quality images, and includes direct shopping links, making the content both inspiring and interactive.
📌 Example: If you’re a coffee brand, engage your readers with:
Here’s a shoutout to @CoffeeLover89 for sharing their perfect morning brew made with our coffee beans. Want to be featured? Tag us with #MyBestBrew!
33. From our inbox (interesting subscriber stories)
This is a form of UGC but with a personal and storytelling-focused twist. Your subscribers are full of great stories, so why not highlight them? Feature real-life wins, challenges, or creative uses of your product or service.
📌 Example: If you sell fitness equipment, you can share:
Stacey shared how our workout gear helped her complete her first 5K. Read her inspiring journey!
34. Employee of the month
Introduce your subscribers to the amazing people behind your brand. Featuring an Employee of the Month boosts team morale and makes your brand feel more personal. Plus, who doesn’t want to be recognized in the company newsletter? It’s highly validating!
📌 Example: If you’re a company known for amazing designs, send your readers a Shoutout to Josh, our amazing graphic designer. His creative eye brought our latest campaign to life—and he can juggle 5 balls at once!
35. Job postings
Hiring? Your next great employee might already be subscribed to your newsletter, or they might know the perfect candidate. Remember to keep the email copy short and scannable. Add a link to the full job description and highlight perks to make it more attractive.
✨ Inspiration: Check out this Social Print Studio’s newsletter. It announces a Lead Designer job opening with a bold, playful design and engaging copy. The email clearly outlines the role, highlights key qualifications, and includes a prominent CTA (“See our job opening”) to encourage applications.
36. Shoutout to people you appreciate
Make your newsletter a space for gratitude. Whether it’s employees, partners, customers, or community members, showing appreciation always strengthens relationships. Say ‘THANK YOU!’
You can also turn this into a monthly feature and highlight a subscriber, employee, or partner in each issue. Even better, invite your audience to nominate someone for the next shoutout.
📌 Example: If you’re a company with great customer service, say a Big thanks to Emily for her continued support in our customer service team. She just hit her 500th positive review milestone!
37. The 3-second design test
Test your subscriber’s instincts by showing two product designs, marketing visuals, or branding options and asking which they prefer.
📌 Example: If you’re finalizing your product’s new logo, ask, Which logo makes you feel more confident: Option A (bold) or Option B (elegant)? Vote now!
38. Third-party apps and tools review
Curate a list of useful apps, services, or tools that your subscribers might not know about.
📌 Example: If you’re a car company, send your readers this:
Discover the ultimate road trip companion! 🚗 Check out ABC for seamless route planning, real-time traffic updates, and effortless car maintenance tracking, all in one place!
39. Ask Me Anything (AMA) edition
This one’s a popular type of Reddit activity. You can actually replicate the same in your newsletter as well. Answer audience-submitted questions in a dedicated Q&A-style email.
📌 Example: If you have an upcoming product, inform readers:
This week, we’re answering your burning questions about our upcoming product launch!
Industry insights and expertise
40. How-to guides and tutorials
People love step-by-step guidance that helps them solve problems or improve skills. Have a complex topic in mind? Break it down into simple, actionable steps in an email.
✨ Inspiration: Reclaim AI nails this in their newsletter, offering a concise step-by-step approach to implementing meeting-free days in a workspace. The email includes clear action points, a visually appealing layout, and a CTA leading to more in-depth resources.
41. Mistakes to avoid
Nobody wants to make costly mistakes. Instead, they want data-backed strategies that can be applied immediately for positive results. Why not highlight common industry pitfalls and share helpful tips on how to avoid them?
📌 Example: If you’re a sales coach, write about 5 Cold Email Mistakes That Are Costing You Deals (And How to Fix Them) or Avoid These 3 Common Sales Pitch Errors That Turn Prospects Away.
42. Myths and misconceptions
Every industry has its fair share of myths. Myths that mislead. Myths that confuse. Myths that hold people back. Your email subscribers believe them, and it’s time to bust them with facts and spark curiosity. Do that through your newsletter.
📌 Example: If you’re a nutritionist, cover 5 Nutrition Myths That Are Actually Hurting Your Health or The Truth About Carbs: Why They’re Not the Enemy.
43. Case studies and success stories
Show, don’t tell. Use real-life results from customers, vendors, or community members to create compelling case studies. Social proof builds credibility and trust and helps potential customers visualize their success with your business.
✨ Inspiration: Take Beefree’s newsletter, for example. It highlights how Madison Taylor Marketing cut email development time by 66% using their drag-and-drop editor. The email doesn’t just say, “our tool saves time”— it proves it with numbers, making the impact undeniable.
💡Pro Tip: Create case study templates to highlight quantifiable results, such as revenue growth or time savings.
44. Insider tips and industry secrets
Give your subscribers access to knowledge they won’t easily find elsewhere. This could be an industry hack, an under-the-radar strategy, or insights from a relevant study. Exclusive content builds trust and keeps readers coming back.
📌 Example: If you run an eCommerce store, share 5 Psychological Triggers That Increase Online Sales.
45. Interviews of industry experts
Who doesn’t love expert advice? Bring in professionals for a Q&A-style newsletter or highlight key takeaways from an interview in the newsletter. Also, embed a video or podcast link within the content to enhance engagement.
✨ Inspiration: For instance, DesignBetter, shared an interview with Jason Goodwin, exploring how the design leader incorporates design thinking and agile methodologies into workflows. Instead of a long transcript, the email pulled out the best insights, with an option to read more.
46. Infographics
Not all information needs to be text-heavy—sometimes, a visually appealing infographic makes it easier to grasp complex ideas. Whether it’s industry trends, how-to guides, or statistical insights, infographics make content easy to consume.
✨ Inspiration: See how Grüns Nutrition compares nutrient concentration in gummies vs. tablets? Their newsletter uses a sleek infographic with a bar chart illustrating absorption rates over time. Instead of a lengthy explanation, the visual tells the story.
💡 Pro Tip: Stick to 2-3 colors and keep text minimal—let the visuals do the talking.
47. Advice column
Personalized newsletters can be highly engaging. Encourage subscribers to submit questions and share responses in an advice-style email. Whether it’s business, wellness, or career tips, answering real concerns makes your newsletter feel interactive and valuable.
📌 Example: A startup-focused newsletter could feature a Founder’s Corner where entrepreneurs submit questions about scaling their business. One edition might answer, How do I attract my first 100 customers without a marketing budget? with actionable growth strategies.
48. Share industry-specific news
Newsletters don’t have to cover everything—instead, curate the most relevant updates for your niche. Whether it’s tech, fashion, finance, or wellness, help your subscribers stay informed without information overload. Add insights, opinions, or summaries that make it easy to digest.
✨ Inspiration: McKinsey does this well. In one newsletter, they distilled a complex economic report into an engaging piece on ‘What It Will Take to Boost Europe’s Competitiveness.’ Readers got valuable insights without needing to dig through a full-length report.
49. Podcast recommendations
Podcasts are booming, and your subscribers will appreciate curated recommendations. You can feature an episode you loved, a guest post interview worth listening to, or even your own company podcast.
✨ Inspiration: For instance, Guru Conference promotes an episode from their Guru Insider Podcast in this email. Instead of just dropping a link, they highlight key takeaways, giving readers a compelling reason to tune in.
50. Reviews
Reviews don’t always have to focus on products or services. Books, trends, industry reports—your take on anything relevant to your audience (and industry) can add value. In fact, you can also share how your business is perceived in the industry. Get creative!
✨ Inspiration: Figlia does this brilliantly. Their newsletter showcases press reviews from The New York Times, Vogue, Forbes, and GQ to build credibility for their non-alcoholic aperitivo. Instead of saying “Our product is great,” they let trusted voices do the talking.
Summarize this article for me pleaseDesign and Layout Tips for Newsletters
It’s not just about what you’re saying in your newsletter—it’s how you say it. Effective use of color, visuals, and white space is key to getting your point across and nudging your subscribers toward a desired action.
Here are some tips to keep in mind.
1. Structure each newsletter to be scannable
Nobody wants to open an email only to be hit with a wall of text. Space out your content for easy reading, and make sure all the key points are easily skimmable.
You can do this by:
- Keeping your paragraphs short (three sentences maximum)
- Using bulleted lists or takeaway boxes to summarize info
- Adding images, infographics, or GIFs to enrich your content
2. Use visual hierarchy
If your subscribers don’t scroll past the first bit of your newsletter, make sure they see the most important information upfront. Headlines and bold text are your friends here. Add links and CTAs as needed.
💡 Pro Tip: Follow the Inverted Pyramid Model. Start with what’s most important, then provide all the details, and end with a strong CTA.
3. Optimize for mobile
Almost everyone reads emails on their mobile phone nowadays, so make sure your newsletter is designed for easy scrolling.
Best practices include:
- Avoiding heavy image/video files that might take time to load
- Using large CTA buttons that are easy to tap on
- Sticking to a single-column layout
💡 Pro Tip: Most newsletter software options allow you to preview your email on desktop and mobile displays. Use this to tweak your layout as necessary.
4. Have one clear CTA
Every newsletter should have one clear action item. Don’t confuse your subscriber with too many choices. Remember to use simple, direct language on your CTA button, such as Download Now or Sign Up For Free.
💡 Pro Tip: Include one CTA button at the start of your email so that subscribers can see it without having to scroll below the fold.
5. Personalize for each subscriber
Nothing screams mass marketing more than newsletters or email subject lines starting with something like Dear reader or Dear subscriber.
Address each subscriber by name and tailor your content to different audiences and their interests.
🧠 Did You Know? Personalized email subject lines increase open rates by 26%
➡️ Read More: How to Create an Email Marketing Checklist
Summarize this article for me pleaseHow to Build a Creative Newsletter Habit
You’re probably tired of hearing the phrase “consistency is key.” But it really is true, especially for newsletters. It’s easy to send one great email or three, but great emails week after week? That takes commitment.
The good news is, it’s easier than you think.
You need a clear system for ideation and creation that fits your work schedule and natural creative rhythms.
Here’s how to get started.
1. Capture inspiration as and when it strikes
Ever had a great idea in the middle of the day, only to tell yourself, ‘I’ll write it down later?’
To prevent them from getting lost in the chaos, capture your newsletter ideas as and when they come to you.
If you’re looking for some inspiration, subscribe to the best AI newsletters in the market and see what angles and formats they’re playing with.
In addition, you’ll want to build a central idea bank where you flesh out your ideas and build new connections between them.
Let ClickUp Docs help.
Start a fresh document to note your newsletter ideas and use nested pages to organize them by industry trends, personal insights, or case studies. You can also embed bookmarks to save inspiration from competitor newsletters, relevant articles, or social media trends, making it easy to reference later.
ClickUp Docs also makes collaborative brainstorming easy with simultaneous editing and Collaboration Detection features. Whenever you think of a fresh angle or a unique topic, add it to the document and tag team members for feedback.
You can even Assign Comments and convert text into trackable tasks. When an idea is ready to be developed into a newsletter, you can immediately move it into production without switching tools.
💡 Pro Tip: Ask your subscribers for ideas directly. What do they struggle with? What questions do they keep asking? You can use ClickUp Forms to collect these ideas. Once responses start rolling in, ClickUp’s Automations can instantly convert them into tasks that plug directly into your workflow.
2. Have a realistic writing workflow
The best way to beat the last-minute panic? Have a clear step-by-step process that you can stick to, leaving you enough time to ideate, take a break, and rewrite as necessary.
For instance, if you send out your newsletter on Fridays, your writing schedule could look like this:
- Monday: Brainstorm ideas and finalize the outline
- Tuesday: Write the first draft
- Wednesday: Edit and write the second draft
- Thursday: Add design elements
- Friday: Hit Send
➡️ Read More: Free Newsletter Templates for Google Docs
3. Use AI to your advantage
There’s so much that AI can do to make newsletter management easier. It can brainstorm email newsletter ideas, create outlines, write drafts that align with your brand’s tone, refine marketing copies, and more.
For instance, ClickUp Brain’s built-in writing assistant will ensure your newsletter sounds professional, engaging, and on-brand. Whether you’re curating an intro, summarizing key insights, or crafting call-to-actions, the tool can:
- Rewrite and refine your content for better clarity and tone
- Check for spelling and grammar in real-time—no plugins are needed
- Suggest quick replies for responding to newsletter feedback faster
Or, if you prefer brainstorming out loud via team meetings or voice notes, ClickUp Brain can transcribe meetings and voice notes into structured text, automatically turning your ideas into ready-to-use newsletter drafts.
Wish to standardize your newsletter format? Ask Brain to generate templates for Tasks, Docs, and projects, making it easy to scale content creation. Build and set up recurring newsletter structures, editorial calendars, and outreach sequences with ClickUp Automations to keep your workflows organized and efficient.
💡 Pro Tip: Watch tutorials on using AI to write emails to balance the convenience of AI content with the freshness of your own take.
4. Track and adjust over time
Every month, set aside a block of time where you evaluate how your newsletter is doing and what elements need attention.
Focus on aspects like:
- Which topics get the highest open rates?
- What kind of email responses are you seeing?
- What is the click-through rate on your CTAs?
The answers will give you critical information on adjusting your newsletter strategy to meet your subscriber needs.
With ClickUp Dashboards, you can set up a unified view of key newsletter metrics like open rates, engagement levels, and subscriber growth. Instead of manually pulling reports, let your dashboard do the work, giving you real-time insights at a glance.
Use charts, lists, and tables to visualize trends over time. Want to know when engagement drops or when a campaign performs exceptionally well? Set up alerts to notify you when certain thresholds are met so you can act quickly.
Summarize this article for me pleaseGet, Set, Send Your Newsletter With ClickUp
The best newsletters appear in their subscribers’ inboxes when they’re supposed to, every time, without fail.
The newsletter examples covered in this blog bring variety to your newsletter and keep readers engaged. Once you have a structured workflow that you can bank on and a process for evaluating and adjusting, you’re already halfway there.
With ClickUp, you can manage end-to-end newsletter workflows, from idea generation to tracking performance. It has the right tools and capabilities to streamline your process, optimize collaboration, track content performance, and keep your newsletter strategy organized.
Everything you need to stay organized and get work done.
