Can you put a finger on what makes your favorite brands instantly recognizable? Is it their striking logo, the familiar color scheme, or that catchy jingle that’s stuck in your head on repeat? ?
These are all brand assets: Key elements that shape a brand’s unique identity and image.
But managing them can feel like navigating a maze. It’s not just about keeping track of numerous assets but about maintaining brand consistency across different channels, coordinating various teams, and staying agile in the fast-paced world of content creation and distribution. What if there was a tool that could turn this labyrinth into a smooth highway?
Enter brand asset management software. We present a list of our top 10 contenders, showcasing their key features, pricing, and pros and cons. Pick the perfect tool to streamline your brand asset management process and amplify your brand’s impact! ?
10 Digital Brand Asset Management Software for 2024
Summarize this article for me pleaseWhat Should You Look for in Brand Asset Management Software?
The finest digital asset management platform will have the following qualities:
- Central repository: A single, centralized digital storage space where all your brand’s assets are kept for easy access
- Version control: Keeping a record of all changes made to an asset, allowing you to revert to an earlier version if needed. This ensures everyone is using approved, up-to-date assets
- Metadata tagging: Assigning descriptive and context-relevant keywords or “tags” to digital assets makes it easier to locate and organize them
- Permissions: Control over who can view, download, edit, or share assets
- Collaboration features: Enabling discussions, feedback, and smooth approval processes
- Integration capabilities: Connecting with other software to create seamless workflows
- Customization: Flexibility to accommodate your unique needs and brand materials
- Dashboard and reporting: Insight into whether certain assets are being overused or misused
- User-friendly interface: Intuitive design reducing the adoption time
- Brand management portal: One-stop-shop for understanding brand asset usage correctly
Summarize this article for me pleaseThe 10 Best Brand Management Software to Use
Ready to power up your branding toolkit? Here’s our handpicked list of top-tier software that’s all about making your life easier, your brand consistency tighter, and your coffee breaks longer! ☕
1. ClickUp
With ClickUp, marketing teams can seamlessly set up, manage, and track everything from specific campaigns to broader marketing plans. To top it off, it offers a robust suite of features to help streamline your brand asset management.
You can start with one of ClickUp’s brand guidelines templates to figure out what resonates with your brand identity. It will help you refine elements like your logo design, typography, color scheme, and key messaging.
ClickUp’s proofing tools allow you to centralize feedback and expedite the approval process, after which you can schedule your brand asset rollout in your marketing calendar. ClickUp Docs is your all-in-one solution for creating, sharing, and storing documents containing brand guidelines.
The platform’s Custom Fields and task statuses are perfect for managing brand asset-related tasks. You can filter them for specific items, such as asset type or intended use.
When it comes to accessing or modifying specific brand assets, ClickUp’s Permissions and Privacy features give you full control over who can access or work on specific projects or tasks.
ClickUp best features
- Collaborative Whiteboards help you brainstorm and plan brand asset creation and revisions with internal and external stakeholders
- ClickUp Docs for creating, sharing, and storing brand guidelines
- Custom fields and statuses for managing tasks and tracking asset lifecycles
- Proofing tools to centralize feedback and expedite brand asset approvals
- Permissions and Privacy for managing access to specific brand assets
- Custom Dashboards with real-time reporting and tracking
- Customizable newsletter templates and press release templates to save time and maintain a cohesive brand identity
- Mobile App for managing different brand assets anytime, anywhere
- Integration with 1,000+ other apps
- 15+ custom views (including Timeline, Board, Chat, and Workload)
ClickUp limitations
- Steeper learning curve due to the extensive range of features
- Occasional long loading times on some devices
ClickUp pricing
- Free Forever
- Unlimited: $7/month per user
- Business: $12/month per user
- Enterprise: Contact the sales team to get a customized price plan
*All listed prices refer to the yearly billing model
ClickUp ratings and reviews
- G2: 4.7/5 (8,000+ reviews)
- Capterra: 4.7/5 (3,000+ reviews)
2. Papirfly
What sets Papirfly, a digital asset management software, apart is its ability to centralize and categorize, making it an excellent workspace for managing usage rights, expiry dates, and different versions of an unlimited number of brand assets.
But it’s not only about asset organization. Papirfly uses artificial intelligence to help users swiftly locate assets and their supporting metadata. The feature makes retrieving the right logo or video a breeze. ?
Add the bonus of flexible access control, and you have a platform perfectly tailored to your asset management needs.
Papirfly best features
- Centralization and categorization of unlimited assets
- Full control over asset usage rights, expiry dates, and versions
- AI-driven asset search
- Flexible access control
- Drag-and-drop functionality for mobile app uploads
- Automatically translates your metadata from its source text to another language
- Asset versioning in various formats and sizes
Papirfly limitations
- Reporting could be more detailed
- Some features are not user-friendly
Papirfly pricing
- Contact for pricing
Papirfly ratings and reviews
- G2: 4.5/5 (70+ reviews)
- Capterra: 4.6/5 (10+ reviews)
3. Filestage
If you need a brand management platform for a clear, fast, and collaborative content review process, you can’t go wrong with Filestage. It offers a centralized space for all brand asset files, feedback, and approvals, significantly streamlining your workflow.
Filestage excels when it comes to handling a multitude of content types—from designs and mockups to blog articles, social media posts, and even emails. ?
Beyond managing digital assets, Filestage offers automated file sharing, reminders, and status updates. Need to dive deep into a project’s evolution? Its version history feature records every version and review round, ensuring valuable feedback for marketing departments is never lost.
Filestage best features
- Centralized digital asset management system for all file formats, versions, comments, and approvals
- Automated review and approval process to save time
- Ability to handle diverse content types, from design files to emails
- One-click approval system
- Version history for easy reference of changes and feedback
- Integrates with other tools like Asana and Slack for increased productivity
- Strong control over file sharing, commenting, and downloading permissions
Filestage limitations
- Occasional long upload times
- Color accuracy in larger images is questionable due to compression issues
Filestage pricing
- Free
- Basic: $49/month
- Professional: $249/month
- Enterprise: Contact sales for a personalized consultation
*All listed prices refer to the yearly billing model
Filestage ratings and reviews
- G2: 4.6/5 (200+ reviews)
- Capterra: 4.7/5 (100+ reviews)
4. Uptempo (BrandMaker)
Uptempo, formerly known as BrandMaker, is a gem for brand marketers looking to automate their workflows. It replaces the time-consuming manual review of new or altered brand elements with custom workflows and role-based event triggers.
Uptempo’s core strength lies in its powerful project management capabilities, offering marketers full visibility of their projects. This overview, combined with built-in resource capacity planning, ensures tasks are assigned depending on team members’ workload capacities. No more overworked designers or idle content creators—resource management is a snap, making your brand asset development process smooth sailing. ⛵
Uptempo (BrandMaker) best features
- Automated custom workflows
- Efficient project management for brand assets
- Real-time views of team workloads for resource optimization
- Comprehensive analytics for communications performance
- Seamless API integration with platforms like Salesforce, Coupa, and Adobe Workfront
- Simplified content creation, review, and approval processes
- Easy-to-read dashboard for immediate project or campaign status insights and user engagement metrics
Uptempo (BrandMaker) limitations
- Setup takes time due to a learning curve
- Some functions could be more user-friendly
Uptempo (BrandMaker) pricing
- Contact for pricing
Uptempo (BrandMaker) ratings and reviews
- G2: 4.0/5 (100+ reviews)
- Capterra: 4.6/5 (10+ reviews)
5. Bynder
Bynder’s brand management software is renowned for its efficiency in organizing and managing digital brand assets. Thanks to its intuitive filter structure, finding what you need becomes a seamless experience.
The standout feature is the Dynamic Asset Transformation (DAT) for automatic asset resizing—say goodbye to manual editing tools. ?️
With Bynder, you get control over access and usage rights, eliminating the risks of publishing unapproved content. The platform is also exceptional in enabling secure content sharing, both internally and externally, while maintaining full control over asset usage.
Bynder best features
- Intuitive filter structure for efficient asset organization
- Control over access and usage rights
- Secure sharing of content with controlled usage
- Dynamic Asset Transformation (DAT) for automatic asset resizing
- Web-based brand guidelines promoting consistency across all your brand’s communication channels
- Configurable workflows for efficient content review and approval
- Analytics module for tracking project workflow efficiency
Bynder limitations
- Some users find the user interface confusing
- There could be more customization options
Bynder pricing
- Contact for pricing
Bynder ratings and reviews
- G2: 4.5/5 (480+ reviews)
- Capterra: 4.4/5 (170+ reviews)
6. MarcomCentral
Picture a centralized hub where every company asset is stored, tagged, and easily retrievable—that’s MarcomCentral for you.
Essentially, MarcomCentral makes brand asset management intuitive, efficient, and perfectly aligned with your branding strategy. It is a powerful collaboration tool enabling teams to edit brand assets inline and reduce back-and-forth communication.
But the cherry on top is the brand-centric library feature, where you can curate content into themes and campaigns to maintain brand consistency. ?
This way, whenever you need assets for a particular campaign or theme, you can easily find them in the relevant collection rather than having to search through all of your assets.
MarcomCentral best features
- In-platform editing features for seamless collaboration
- Curation of brand-centric libraries for improved content organization
- Slack integration for maintaining a steady communication channel
- Permission-based approvals for controlled collateral distribution
- Data-driven insights to inform marketing decisions and strategies
- Direct connectivity with print service providers for on-demand customization and delivery
MarcomCentral limitations
- Lack of customization options
- Uses a programming solution that requires training for admins
MarcomCentral pricing
- Centralization: starting at around $2,000/month
- Customization & Distribution: starting at around $3,750/month
- Advanced Distribution & Fulfillment: starting at around $5,000/month
*All listed prices refer to the yearly billing model
MarcomCentral ratings and reviews
- G2: 4.1/5 (80+ reviews)
- Capterra: 4.0/5 (80+ reviews)
7. Filecamp
Filecamp takes your digital file management game to a whole new level. Its granular access feature ensures that clients and partners can only access specific files and folders you’ve granted them permission for.
It also lets you personalize your folders with unique themes that match their content. All of a sudden, digital asset navigation turns into a visually enticing journey. ?
Searching for assets is effortless with Filecamp’s keyword and auto-tagging capabilities that analyze and tag your images automatically.
Filecamp best features
- Enhanced security with granular access to files and folders
- Custom thumbnails for visual cues
- File request links for easy and secure file receipt
- Data protection measures with servers located in secure data centers and encrypted file transfers
- Collections of files from multiple folders
- Automatically analyzing and tagging images for improved searchability
- Version control to ensure consistency
Filecamp limitations
- User interface needs some improvement
- File management lacks drag-and-drop functionality
Filecamp pricing
- Basic: $29/month
- Advanced: $59/month
- Professional: $89/month
Filecamp ratings and reviews
- G2: 4.7/5 (30+ reviews)
- Capterra: 4.7/5 (100+ reviews)
8. Brandfolder
Brandfolder offers the possibility of built-in video editing, which is not commonly found on similar platforms. This feature allows you to watermark, clip, and transcode videos right within the software.
Guest upload functionality empowers even external collaborators to work on files seamlessly, adding a layer of convenience.
Brandfolder also shines with its suite of bulk actions, such as tagging, moving, and resizing multiple files simultaneously. Bulk uploading is effortless thanks to the drag-and-drop feature, and its wide-ranging support for multiple file formats makes this tool stand out as a comprehensive solution for brand asset management.
Brandfolder best features
- Built-in video editing
- Guest upload for seamless external collaboration
- Bulk actions for efficient file management
- Drag-and-drop functionality
- Extensive support for multiple file formats for maximum compatibility
- Embedding option allows you to insert assets directly into websites
- Keeps track of different versions of an asset
Brandfolder limitations
- Several users have reported difficulty finding items
- Limited integration options
Brandfolder pricing
- Contact for pricing
Brandfolder ratings and reviews
- G2: 4.5/5 (1,000+ reviews)
- Capterra: 4.7/5 (400+ reviews)
9. MerlinOne
MerlinOne’s game-changing NOMAD™ (NO MetAData) technology enables users to conduct purely visual searches independent of metadata.
Let’s say you want to find an image with a “red car next to a palm tree.” ?
Traditionally, you’d have to hope someone tagged an image with those exact words. However, thanks to AI, the system understands the visual concepts behind “red car” and “palm tree” and can return relevant images or videos even if they don’t have any descriptive text or tags attached to them.
MerlinAI IMPACT is an intuitive feature that serves as a virtual photo director. It employs deep learning algorithms to analyze your photos’ technical and aesthetic quality, helping you identify and select the most compelling images for your project.
MerlinOne best features
- Metadata-independent visual search with NOMAD™
- MerlinAI Visual Similarity for identifying similar images
- MerlinAI IMPACT for data-driven image recommendations
- Convenient access to approved assets for marketing and creative teams
- Auto-tagging and facial recognition capabilities for better asset discoverability
- Comprehensive reporting feature for creating custom reports
MerlinOne limitations
- Occasional slow upload
- Limited customization options
MerlinOne pricing
- Contact for pricing
MerlinOne ratings and reviews
- G2: 4.6/5 (40+ reviews)
- Capterra: 4.5/5 (40+ reviews)
10. Seismic (Percolate)
What if your brand assets could help you close sales? Seismic (known as Percolate until 2019) brings this idea to life with its powerful sales enablement technology.
At the heart of Seismic’s offerings is LiveDocs, a dynamic content automation tool that lets you personalize and update content on a large scale, ensuring your marketing materials are always tailored and up-to-date.
Seismic’s platform includes an intelligent in-app search, which uses advanced machine learning or AI technologies to provide highly relevant search results. It also offers recommendations based on specific contexts, such as the type of customer, the stage of the sales cycle, or the particular product or service being sold.
Seismic (Percolate) best features
- LiveDocs for dynamic content automation
- Intelligent in-app search for easy content discovery
- Context-sensitive recommendations to streamline the sales process
- Simplified workflows for faster content approvals
- Advanced automation to speed up deal cycles
- Integrations with 40 platforms for maximum efficiency
Seismic (Percolate) limitations
Seismic (Percolate) pricing
- Contact for pricing
Seismic (Percolate) ratings and reviews
- G2: 3.7/5 (70+ reviews)
- Capterra: 4.2/5 (30+ reviews)
Summarize this article for me pleaseLeverage ClickUp’s Brand Asset Management Tools
Digital asset management tools evolve with new entrants and improved existing options. Staying updated on trends and innovations empowers businesses to excel in brand asset management and maintain a competitive edge.
Whether you manage the creative process for a start-up or large enterprise, ClickUp’s versatile platform can handle all your organization’s marketing assets!
Everything you need to stay organized and get work done.
