10 Best AI Tools for B2B Marketing 

With 90% of B2B buyers turning online to find new suppliers, mastering the digital space is crucial for business success.

At the same time, there’s pressure to do everything, from generating leads and engaging with customers to optimizing overall marketing strategy.

Ensuring brand consistency and messaging amidst this chaos looks next to impossible. 😓

Until AI kicks in. 

Recently, I’ve encountered several AI tools for B2B marketing. As someone knee-deep in marketing, I’ve never seen such a smart technological leap. 

In this blog post, I’ve curated a list of the ten best AI tools for B2B marketing, including their pros and cons, pricing, and reviews.

But—first things first 👇

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What Should You Look for in B2B Marketing Tools? 

Choosing the right B2B marketing tool can make all the difference in your product success. Here’s what I feel are some non-negotiable features to look for in AI tools for B2B marketing:

• Marketing automation: Look for AI-powered tools with marketing automation capabilities to automate recurring tasks. This will speed up workflows for email marketing, social media posting, content marketing, and more
• AI integrations: AI tools for B2B marketing can help quickly analyze customer data, predict behavior, and draft personalized marketing messages, freeing up your team and making your campaigns smarter and more effective
• Scalability: As your business grows, your digital marketing tools should grow with you. They should be able to handle increasing volumes of data and users, with features and plans for both small businesses and large enterprises 
• Lead management: Choose a B2B marketing tool that streamlines lead management. It should be efficient enough to capture leads, score them based on potential, and lead them through the sales funnel 
• Customization: Look for tools with ample customization options for dashboards, reports, and workflows. Having the flexibility to tweak the platform based on team requirements allows for better SaaS team alignment
• Collaboration: Choose an AI marketing software that features real-time collaboration—so your team can share notes, manage tasks, and work on campaigns together seamlessly
• Budget-friendly: Finally, consider the cost. It’s not about finding the cheapest option but one that provides good value for the features and services it offers 💸

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The 10 Best AI Tools for B2B Marketing in 2024

Now that you know what to look for in your ideal B2B marketing tool, here’s a review of the best AI tools for B2B marketing:

1. ClickUp (Best for task management and collaboration)

Imagine having all your marketing tasks, projects, and communication in one place. That’s ClickUp!

I chose ClickUp’s Marketing Software as my top choice among AI tools for B2B marketing because it’s flexible and customizable to the unique needs of CRM, marketing, and sales teams.

With 15+ adaptable views, 1000+ third-party integrations, and an extensive template library, ClickUp eliminates the need for multiple tools and takes your B2B marketing journey to another level. 

However, there are a couple of features I’d definitely want to highlight from the marketing POV. Large marketing teams often have dozens (hundreds?) of campaigns running or being prepared at any point in time. Plus, there is the BAU content and social media flywheel that can’t ever stop turning. The perfect solution for managing all these is a nifty thing called ClickUp Automations. By automating many of your repetitive and time-consuming tasks, you can save hours of work each week.

I also love the integrated AI assistant, ClickUp Brain. This takes care of so many things for our marketing team: writing error-free copy, helping create blog outlines, sorting through data to find insights, and answering any and all of our questions about our work in ClickUp…Plus, it generates standup reports and meeting summaries in seconds. 🧠

ClickUp best features 

• Elevate content strategy with AI: Generate campaign ideas, content briefs, blogs, case studies, emails, and more with ClickUp Brain, the AI assistant that speeds up your content creation process
• Plan with precision: Turn long-term plans into daily achievable tasks with ClickUp Calendar. Plan and schedule marketing events, webinars, product launches, and other B2B marketing activities
• Streamline documentation: Create and share marketing collateral, brand guidelines, and product documentation for internal and external stakeholders with ClickUp Docs
• Optimize your performance: Monitor key marketing metrics, such as lead generation, conversion rates, and ROI, with ClickUp Dashboards
• Workflow integration: Connect ClickUp to over 200 native integrations, including HubSpot, Slack, Zoom, and more, enhancing your marketing team’s efficiency and workflow management

ClickUp limitations:

• ClickUp has many features, leading to a steep learning curve for new users
• Certain features accessible on the web version may not yet be available on the mobile app

ClickUp pricing: 

• Free Forever
• Unlimited: $7/month per user
• Business: $12/month per user
• Enterprise: Contact for pricing
• ClickUp Brain: Add to any paid plan for $7 per member per month

ClickUp ratings and reviews: 

• G2: 4.7/5 (9,000+ reviews)
• Capterra: 4.7/5 (4,000+ reviews)  

Also read: How ClickUp’s marketing team uses ClickUp

2.   HubSpot (Best for marketing automation)

HubSpot is among the most well-known B2B CRM software in the market. This AI-powered customer platform combines tools for marketing, sales, customer support, and operations teams. For this article, we looked into the Marketing Hub.  

This B2B marketing software features AI-powered tools to generate leads, automate sales pipelines, develop chatbots, automate billing, and create and manage content at scale.

HubSpot’s Marketing Hub is a marketing automation software that helps you attract and engage your target customers. It helps you create personalized communication, run effective campaigns, track performance with custom reports, and grow your business. 

HubSpot best features:

• Develop personalized ad campaigns and track their effectiveness in converting prospects into customers
• Create detailed customer profiles of target buyers to guide content creation and channel selection for targeted outreach
• Leverage HubSpot’s AI suite to draft marketing content, build chatbots, streamline workflows, and perform predictive analysis within minutes
• Use advanced reporting tools for analyzing customer data to understand your customer journey, track campaign performance, and make smart, data-driven decisions
• Create custom workflows based on conditions and triggers to automate lead scoring, follow-ups, emails, and internal notifications
• Capture visitor contact information with dynamic forms and automatically add them to your database

HubSpot limitations:

• Learning its features takes time and requires additional tutorials, especially for beginners
• The pricing can be high compared to other AI digital marketing tools, making it expensive for some users

HubSpot pricing:

• Free
• Marketing Hub Starter: $20/month per seat
• Starter Customer Platform: $20/month per seat
• Marketing Hub Professional: $890/month (3 seats, annual commitment)
• Marketing Hub Enterprise: Starts at $3600/month (5 seats)

HubSpot ratings and reviews:

• G2: 4.4/5 (10,000+ reviews)
• Capterra: 4.5/5 (5000+ reviews) 

3.  Surfer SEO (Best for AI-powered content optimization)

Surfer SEO, powered by AI, aims to optimize your content for search engines. By providing insights through keyword research, Surfer helps your business create content that ranks well and attracts your target audience. 

This is one of the most famous AI tools for B2B marketing when it comes to search engine optimization. It scores my content based on keyword density, readability, length, use of headers, and other critical factors that boost rankings.

When anyone on my team or I make edits, they are visible in real time with the score meter reading. 

Surfer SEO best features:

• Get actionable suggestions to optimize blog posts and web pages, improving content performance and rankings
• Develop a data-driven content strategy, planning and organizing topics for comprehensive niche coverage
• Use Surfer AI to auto-insert internal links or optimize content using semantic keywords within minutes
• Integrate it with Google Docs, WordPress, Jasper, and more for easy collaboration and cross-platform workings
• Identify AI patterns and unnatural language and improve the natural tone of your article with the Humanizer feature 

Surfer SEO limitations 

• The credits for the Content Editor and Audit features expire with each billing cycle and do not roll over
• The new AI editor is expensive, making it less accessible for smaller businesses or individual users
• Pasting research into the ‘additional content’ box is ineffective due to the small token size, meaning the AI forgets or ignores most of the input

Surfer SEO pricing 

• Essential: $89/month (30 articles)
• Scale: $129/month (100 articles)
• Scale AI: $219/month (100 articles and 10 AI articles)
• Enterprise: Custom pricing

Surfer SEO ratings and reviews:

• G2: 4.8/5 (500+ reviews) 
• Capterra: 4.9/5 (300+ reviews)

4. Sprout Social (Best for social media management)

Effective B2B marketing requires more than a social media presence—it demands a strategic approach that drives real impact. That’s where Sprout Social comes in. 

Sprout Social is an all-in-one social media management platform. It offers intuitive features to streamline AI content generation, publishing, and analysis. 

Sprout Social integrates swiftly with your entire tech stack, empowering your marketing and customer support teams to work hand-in-hand. The global Salesforce partnership and social network integrations enable you to maintain your current workflows smoothly. Its AI capabilities help you and your team automate repetitive work and focus your efforts on strategy and decision-making.

Sprout Social best features:

• Simplify content creation with shared libraries, calendars, and collaboration tools
• Listen to social conversations happening around key topics and extract relevant insights to shape an integrated marketing strategy around customer sentiments
• Leverage Sprout Social AI to build custom listening queries, generate post content or captions, get recommendations, and automate recurring tasks like publishing
• Get tailored marketing analytics from all major platforms and create custom reports that match your business goals
• Schedule and deliver content across Instagram, Twitter, Facebook, LinkedIn, and TikTok with coordinated planning using Optimal Send Times for posts

Sprout Social limitations:

• Managing multiple accounts can be confusing and costly, especially for agencies
• Sprout doesn’t pull YouTube comment data and doesn’t include certain posts in reports, which can affect metrics
• AI Assist is available only with the more expensive paid plans

Sprout Social pricing:

• Standard: $249/month
• Professional: $399/month
• Advanced: $499/month
• Enterprise: Custom pricing

Sprout Social ratings and reviews:

• G2: 4.4/5 (3000+ reviews)
• Capterra: 4.4/5 (500+ reviews) 

5.  Ahrefs (Best for competitive analysis)

If I’ve learned anything as a marketer, it’s that data is the driving force behind successful SEO strategies. Ahrefs puts this power right at your fingertips.

Ahrefs is a comprehensive SEO research, analytics, and auditing platform.  It helps B2B businesses optimize their online presence, drive targeted traffic, and develop their marketing ICP.  

The tool excels at finding low-competition keywords and guest blogging opportunities to enhance your content marketing roadmap. You can also use it to keep tabs on your competitors’ marketing activities.

Ahrefs best features:

• Identify and fix SEO issues on your site with Website Audit, ensuring optimal performance and higher search rankings
• Use Rank Tracker to monitor your website’s performance on search engines while showing your progress and areas for improvement in real-time
• Perform competitor analysis using Site Explorer, uncover their top-performing content, and identify backlink opportunities
• Gain actionable insights into popular content and potential link-building opportunities with Content Explorer, helping you craft compelling articles that resonate with your audience

Ahrefs limitations: 

• Ahrefs premium features can be expensive, making it less accessible for many users
• The content explorer feature often provides irrelevant results, making it difficult to find quality content ideas
• The new plans have strict usage limits, such as only 600 events per month

Ahrefs pricing:

• Lite: $129/month
• Standard: $249/month
• Advanced: $449/month
• Enterprise: $14,990/yearly

Ahrefs ratings and reviews:

• G2: 4.5/5 (500+ reviews)
• Capterra: 4.7/5 (500+ reviews)

6.   Zapier (Best for no-code automation)

Zapier is the ultimate connector for your tech stack, enabling you to automate and integrate thousands of apps effortlessly. 

Featuring over 5,000 integrations, it allows you to build custom workflows that streamline your marketing campaigns and eliminate repetitive tasks—all without writing a single line of code.

Whether you’re managing leads, running email campaigns, or engaging with customers, Zapier helps you automate it, enhancing customer engagement and overall marketing efforts.

Zapier best features:

• Automatically route new website leads to your B2B CRM software (e.g., Salesforce or HubSpot) for prompt entry
• Forward customer support messages from social platforms to Slack or email, speeding up response times and enhancing customer satisfaction
• Choose from 6,000+ third-party apps, including HubSpot, Typeform, Mailchimp, Shopify, and more, to integrate with your marketing software
• Use Zapier’s drag-and-drop automation builder to create custom zaps (automation) using triggers, if-else conditions, and action elements among thousands of apps and data sources
• Leverage an extensive library of ready-made automation templates, triggers, and action elements
• Build automation simply by describing what you want to automate in simple language with Zapier’s conversational AI

Zapier limitations:

• There’s a limit to the number of logical branchings in Zapier
• Although good for automating workflows, Zapier isn’t suitable for marketing data analysis and visualization

Zapier pricing:

• Free Forever
• Professional: $29.99/month
• Team: $103.50/month
• Company: Custom pricing

Zapier ratings and reviews:

• G2 reviews: 4.5/5 (1,000+ reviews)
• Capterra reviews: 4.7/5 (2,000+ reviews)

7.  Chatfuel (Best for creating and managing chatbots)

Chatfuel’s intuitive interface lets you create custom chatbots tailored to your unique needs. Whether you need a chatbot to provide sales assistance, cross-sell products, offer customer support, or collect valuable feedback, you can create one.

However, these are not just random yes/no chatbots; these are intelligent bots that serve as virtual assistants, seamlessly engaging with customers on websites, Facebook, WhatsApp, and Instagram. Since Chatfuel is an official provider of the WhatsApp API, you get the verified green badge.

Chatfuel best features:

• Create automated conversation scenarios that can understand customer needs and preferences, recommend products, and answer questions
• Leverage the built-in ChatGPT model for more natural and human-like conversations with customers
• Easily segment, qualify, and export all the leads your chatbot captures with Chatfuel’s built-in CRM feature
• Integrate it with essential B2B marketing tools like Google Sheets, Calendly, and Zapier. 

Chatfuel limitations:

• Some users find Chatfuel’s interface less intuitive and the setup process time-consuming
• Chatfuel is limited to customer engagement and lead generation; therefore, it is not an ideal choice for extensive B2B marketing strategies

Chatfuel pricing:

• Business: $14.99/month (Facebook and Instagram)
• Business: $34.49/month (Whatsapp)
• Enterprise: Starts at $300 

Chatfuel ratings and reviews:

• G2: 4.5/5 (40+ reviews)
• Capterra: Not enough reviews

8.   6Sense (Best for data-powered marketing)

6Sense is a powerful marketing tool that helps you spot profitable deals early in the buyer’s journey and close them swiftly to grow your revenue. 

This AI marketing tool tracks potential buyers’ activities on your website and pinpoints buyer intent in real time. Its predictive intelligence helps you find new prospects and uncover cross-selling opportunities at just the right moment.

Additionally, Revenue AI uses artificial intelligence to help you spot high-value prospects, predict future sales, and make smart, data-driven decisions. Accurate B2B datasets give you all the up-to-date business info you need to target your marketing and sales efforts at ready-to-buy accounts, boosting your conversion rates and making the best use of your resources. 

6Sense AI helps you tailor precise messaging to engage them and autonomously schedule meetings—automating the entire marketing workflow. 

6Sense best features:

• Uncover companies interested in your products or actively researching your competition with its B2B intent data
• Create targeted ad campaigns reaching specific businesses and individuals with control over ad placement and budget 
• Use artificial intelligence to craft relevant, on-brand email campaigns that compel conversations and get more meetings booked
• Discover hidden third-party buying signals and use the information about your buyers to create hyper-personalized campaigns in real-time

6Sense limitations:

• The advertising interface could be more user-friendly, with better data visibility for each ad
• Although integrations are generally straightforward, they can be somewhat limited

6Sense pricing:

• Free
• Team: Custom pricing
• Growth: Custom pricing
• Enterprise: Custom pricing

6Sense ratings and reviews:

• G2: 4.5/5 (100+ reviews)
• Capterra: Not enough reviews

9.  Metadata (Best for ad management and demand generation)

Metadata is a B2B digital marketing solution that automates tasks like audience building,  running paid campaigns, and optimizing for revenue. 

Using machine learning, Metadata understands your ideal customer profile, builds high-potential audiences, manages multi-channel campaigns, and optimizes them for profitability. This way, you and your team can focus on tasks like building brand or customer management strategies.

Metadata best features:

• Launch and manage split tests across multiple channels simultaneously and identify the most effective ads, audiences, and offers
• Target high-potential buyers across all channels like LinkedIn, Facebook, and Instagram 
• Monitor and reallocate budgets to the best-performing campaigns, maximizing ROI
• Enrich newly converted leads with over 20 verified business attributes—automatically
• Use behavioral or firmographic criteria to personalize web page elements like headings, social proof, and messaging based on buyer’s personas

Metadata limitations:

• Metadata’s pricing point is expensive for SMBs and startups
• The lead quality and volume on Facebook don’t meet users’ expectations

Metadata pricing:

• Metadata demand hub: Starts at $5,000/month

Metadata ratings and reviews:

• G2: 4.5/5 (200+ reviews)
• Capterra: Not enough reviews

10.  Vimeo (Best for AI-powered video marketing)

91% of people watch an explainer video to learn about a product or service. That said, I’m sure video marketing is an integral part of most SaaS marketing strategies.

Vimeo is an AI-powered video marketing platform that helps businesses engage with their audience through captivating video experiences. With user-friendly management tools, keep your video library well-organized and safeguarded, ensuring seamless accessibility and protection for your content. 

Integrate your videos into your website, landing pages, and email campaigns to captivate your audience and drive conversions.

Vimeo best features:

• Craft stunning videos effortlessly with the user-friendly editing tools, allowing you to add effects, text, and more to make your content stand out
• Stream your events live or host them on-demand, reaching a wider audience and maximizing engagement
• Access revenue opportunities by monetizing your videos with ads, subscriptions, and other monetization tools, turning your content into a profitable asset

Vimeo limitations:

• Compared to platforms like YouTube, Vimeo has a smaller audience
• There are limitations in monetization options, potentially reducing revenue opportunities for businesses

Vimeo pricing:

• Starter: $20/month (60 videos)
• Standard: $33/month (120 videos)
• Advanced: $108/month (500 videos)
• Enterprise: Custom pricing 

Vimeo ratings and reviews:

• G2: 4.3/5 (400+ reviews)
• Capterra: 4.6/5 (1000+ reviews) 

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Customizable Marketing Templates by ClickUp

Looking to streamline your marketing efforts? Try ClickUp’s customizable marketing templates! They’re perfect for saving time and elevating your campaigns. 

1. Social Media Content Plan Template

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The Social Media Content Plan Template by ClickUp ensures consistent posting on your social media pages by laying out your posts in advance. This template simplifies the ideation and scheduling of social media posts by:

• Setting goals and objectives to measure the success of your social media marketing efforts
• Creating an easy-to-follow plan for content creation and saving time
• Staying on top of market trends to maintain a competitive edge 

3. Marketing Teams Template 

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With remote teams common across organizations, maintaining a centralized operation hub is challenging as process gaps and breakdowns become more apparent.

ClickUp’s Marketing Teams Template offers a solution that enables your marketing teams to scale with the business, bringing all their work together, enhancing visibility across the organization, and allowing for quick responses to market changes. It simplifies team management by:

• Ensuring all team members understand their roles and responsibilities 
• Enhancing communication and collaboration within the team
• Monitoring progress on each project 

4. Content Marketing Plan Template

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Whether launching a new product or managing ongoing campaigns, ClickUp has you covered with the Content Marketing Plan Template by ClickUp. It helps you create a structured planning method, simplifying the process and making your content more effective and efficient. With this template, you can:

• Focus on the most effective content strategies to maximize impact
• Clearly define your target audience and create relevant content
• Develop a comprehensive strategy to guide content creation and distribution

5. Marketing Action Plan Template

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Focus on your efforts, track progress, adjust strategies, and identify areas of improvement with ClickUp’s Marketing Action Plan Template. This template provides the structure, visibility, and tools to create effective marketing plans that deliver results. Not only that, it also lets you:

• See your marketing strategy applied across different channels
• Monitor progress against budgets and timelines accurately
• Work seamlessly with your team on tactics and projects

6. Marketing Report Template

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A marketing report is like a storybook that tells us how well a business is doing with its marketing. But making these reports can be tough!  

That’s when I came around to ClickUp’s Marketing Report Template. It’s like a magic tool that makes it easier to:

• Monitor marketing activities and track business performance 
• Make insightful graphs and pictures that help explain the story
• Gain a better understanding of your target audience

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Which Is the Best AI Tool for B2B Marketing?

Among these AI marketing tools, ClickUp stands out as a comprehensive campaign management and productivity tool for me.

ClickUp incorporates AI technology to streamline workflows, enhance team collaboration, and improve task management efficiency, making it a valuable asset for B2B marketers looking to optimize their digital marketing processes.

For those ready to elevate their marketing efforts with ClickUp’s powerful capabilities, sign up for ClickUp today!