AI in real estate isn’t just hype—it’s changing the game for agents, buyers, and sellers alike.
According to the Delta Real Estate Leadership AI Survey, industry leaders rated AI’s current importance at 5.9 out of 10, up from 5.0 in 2024. Expectations for AI’s future importance? A sharp rise to 7.2 out of 10—a 22% jump over today’s levels.
The report highlights that AI is reshaping real estate brokerages, from listings and marketing to customer service, sales, and back-office operations.
With AI simplifying workflows and improving efficiency, real estate professionals are adopting cutting-edge solutions faster than ever. And so should you!
If you’re in the market to automate your lead management and sales process, this guide can help. We break down the top AI agents helping real estate pros stay ahead.
Top 10 AI Agents for Real Estate: Automate Lead Management & Sales
- Best AI Agents for Real Estate at a Glance
- What Should You Look for in an AI Agent for Real Estate?
- The Best AI Agents For Real Estate
- 1. ClickUp (Best for real estate projects and task management)
- 2. ChatGPT (Best for AI-generated property descriptions and marketing content development)
- 3. Zillow (Best for browsing real estate listings and estimating home values)
- 4. Reonomy (Best for conducting property research and analyzing market trends)
- 5. Homebot (Best for AI-driven home value tracking, equity monitoring, and smart real estate decisions)
- 6. Realtor.com (Best for real-time, MLS-verified listings and market insights)
- 7. HouseCanary (Best for AI-driven property valuations and investment insights)
- 8. RealScout (Best for personalized home search experiences and strengthening client collaboration)
- 9. Roof AI (Best for automating lead capture and client engagement with AI)
- 10. Reimagine Home (Best for creating photorealistic, AI-generated home designs for staging, renovations, and decor transformations)
Summarize this article for me pleaseBest AI Agents for Real Estate at a Glance
| Tool Name | Key Features | Best For | Pricing* |
| ClickUp | Project & task management, lead tracking, AI-powered automation, follow-ups, CRM integration, scheduling, Dashboards, Real estate templates | Startups, Small Teams, SMBs, and Enterprises that want real estate project & task management | Free forever plan; Customizations available for enterprises |
| ChatGPT | AI-generated property descriptions, email & content creation, client communication, market research, legal document drafting, social media content, market/pricing analysis | Automated content creation, market research, client communication automation, property listing creation, and legal document generation. | Free plan, Paid plans start at $20/month |
| Zillow | AI-powered property estimates (Zestimates), virtual 3D tours, advanced search filters, Zillow Premier Agent connection | SMBs, Enterprises: Browsing listings & home value estimates | Custom pricing |
| Reonomy | Property research, ownership and transaction records, off-market deal identification | Enterprises: Property research & market analysis | Custom pricing |
| Homebot | Property research, ownership and transaction records, off-market deal identification, market trend analysis, and lead generation. | Startups, SMBs; Homeowners, agents, lenders; Home value & equity tracking | Paid plans start at $50/month + $50 one-time setup fee |
| Realtor.com | MLS-verified listings, AI-powered search filters, neighborhood insights, mortgage cost calculation | SMBs, Enterprises; Real-time listings & market insights | Custom pricing |
| HouseCanary | AI-driven real estate insights, investment opportunity identification, market trend prediction | Enterprises; Property valuations & investment insights | Paid plans start at $19/month |
| RealScout | Personalized home search filters, branded property alerts, market updates, predictive analytics for seller identification | Agents who want to offer Personalized home search & client collaboration | Paid plans start at $99/license |
| Roof AI | Automated lead capture and qualification, 24/7 client engagement, | Enterprises, Real Estate Teams: Lead capture & client engagement | Custom pricing |
| Reimagine Home | Virtual staging with AI-generated designs, interior redesign, renovation visualization | Companies that want to offer Staging, renovation, and decor visualization | Paid plans start at $14/month |
Summarize this article for me pleaseWhat Should You Look for in an AI Agent for Real Estate?
Not all AI in real estate software will fit your specific needs. Some may excel in lead generation, while others do client communication better.
But the best ones? They handle everything—from first contact to closing—without making your business feel like a bot runs it.
Here’s what to look for when choosing an AI tool for real estate agents:
- Lead generation: Your real estate AI tool should know the difference between a casual browser and a serious buyer, so you don’t waste time on dead-end leads ✅
- Automated follow-ups: When follow-ups slow down, potential clients lose interest. AI should step in with timely, personalized messages to keep leads engaged and conversations moving ✅
- Effortless CRM integration: Whether you use Salesforce, HubSpot, or a real estate-specific CRM, your AI agent should sync effortlessly ✅
- Appointment scheduling: No more back-and-forth emails! AI should book showings, send reminders, and update calendars automatically ✅
- Market insights and pricing assistance: AI that tracks market trends and suggests competitive pricing? That’s a dream for real estate pros ✅
- Security and compliance: Handling sensitive client data? Make sure your AI follows strict data protection and real estate compliance standards ✅
Get these right, and your AI agent won’t just save you time; it’ll turn leads into loyal clients while keeping your business ahead of the curve.
Now, let’s check out the best AI tools to make it happen!
👀 Did You Know? According to the McKinsey Global Institute, generative AI could create $110 billion to $180 billion (or more) in value for the real estate industry. That’s a whole lot of deals, data, and dollars—automated!
Summarize this article for me pleaseThe Best AI Agents For Real Estate
The right AI agent can help you tap into that potential, handling leads, follow-ups, and client communication while you focus on closing.
Meet the best AI powerhouses that can transform your real estate business.
1. ClickUp (Best for real estate projects and task management)
Juggling leads, listings, and never-ending paperwork?
ClickUp is the everything app for work that combines project management, knowledge management, and chat—all powered by AI that helps you work faster and smarter.
It’s also your all-in-one real estate ally, keeping every deal, client, and contract right where you need them.
Whether you’re tracking leads, managing property details and listings, scheduling showings, or handling contracts, ClickUp consolidates every moving piece into one powerful platform.
ClickUp’s Custom Autopilot Agents
With ClickUp’s Custom Autopilot Agents, you can streamline your lead management and sales processes by automating repetitive tasks and ensuring timely follow-ups.
It can:
- Automatically create and assign tasks when new leads are added.
- Send reminders for follow-ups and important sales activities.
- Update lead statuses and move them through sales pipelines based on triggers.
- Post notifications or comments when a lead reaches a specific stage.
- Generate summary reports on lead progress and sales performance.
By leveraging an autopilot agent, sales teams can reduce manual work, respond faster to opportunities, and maintain a consistent, organized workflow—ultimately improving conversion rates and customer satisfaction.
ClickUp Brain
Wondering where the AI is? ClickUp Brain, the AI assistant, is your built-in real estate go-to.
It can generate property descriptions for marketing, summarize client interactions, implement workflow automation, and even draft follow-up emails. It does the legwork while you focus on closing deals.
✨ Bonus: 10X AI-powered efficiency in your real estate business with ClickUp Brain MAX.
- Instantly search ClickUp, Google Drive, GitHub, OneDrive, SharePoint, and ALL your connected apps + the web for your agreements, contracts, and more
- Use Talk to Text to ask, dictate, and execute work by voice—hands-free, anywhere
- Replaces dozens of disconnected AI tools like ChatGPT, Claude, and Gemini with a single, contextual, enterprise-ready solution for insights on your competitors, changes in real estate law, and more
ClickUp Brain MAX is a superpowered desktop AI companion that truly understands you, because it knows your work. Ditch the AI tool sprawl, use your voice to get work done, create documentation, assign tasks to team members, and more.
ClickUp AI Notetaker
Need to manage client communications? Use ClickUp AI Notetaker to transcribe calls, highlight key details, and create action items.
With ClickUp, you can also automate follow-ups, task assignments, and approvals, keeping deals on track without the manual work.
ClickUp for real estate teams
But ClickUp is more than just its AI functionality. ClickUp for Real Estate Project Management is your command center for real estate, bringing projects, schedules, and client interactions together in a unified workspace.
ClickUp’ suite for real estate teams includes:
- Budgeted scheduling: Map out stakeholders, milestones, and dependencies while allowing quick timeline adjustments
- All-in-one scheduling: Sync Google and Outlook calendars to manage meetings, showings, and contract signings with color-coded views
- Location tools: View tasks on an interactive map to show clients nearby listings, price ranges, and key amenities, perfect for planning home tours efficiently
- Project and team management: Use collaborative docs for site selection, zoning, and contracts, plus whiteboards for brainstorming and planning for real estate project management
- Effortless communication: Keep scheduling, updates, and team discussions organized with dedicated chat channels
💡 Pro Tip: Keep your deals moving without the app-hopping. Sync ClickUp with Google and Outlook Calendars for effortless meetings and property showings. Use Zapier to pull in MLS data, so everything you need is right where you work.
Struggling to keep real estate data, marketing, and client updates organized? These ready-to-use templates for real estate have you covered:
- The ClickUp Real Estate Marketing Template simplifies campaign planning and execution with structured workflows. Organize property listings, schedule promotions, and track campaign performance to ensure maximum visibility for every property
- The ClickUp Real Estate Spreadsheet Template helps track listings, client details, and transactions in one place. With custom fields and structured views, you can categorize properties and monitor deal progress effortlessly
- The ClickUp Real Estate Newsletter Template makes creating and sharing market updates, property highlights, and industry news easy. Use AI to draft compelling content, personalize messages, and keep your audience engaged without spending hours writing
ClickUp best features
- Chat with your team in real time and keep all client updates, listing discussions, and deal negotiations in one place with ClickUp Chat
- Create and collaborate on contracts, marketing plans, and client notes with ClickUp Docs, complete with AI-powered summaries
- Track every deal with ClickUp Tasks by setting due dates, assigning team members, and automating follow-ups
- Visualize property plans, workflows, and strategies with ClickUp Whiteboards and turn ideas into actionable tasks instantly
- Stay on top of your business with ClickUp Dashboards that track listings, sales pipelines, and key performance metrics
⭐️ Bonus: We have compiled a list of client management templates to get you started!
ClickUp limitations
- New users may need time to get familiar with the extensive time-saving features
- The mobile app covers the essentials but lacks some desktop functionalities
ClickUp pricing
free forever
Best for personal use
Free Free
Key Features:
60MB Storage
Unlimited Tasks
Unlimited Free Plan Members
unlimited
Best for small teams
$7 $10
Everything in Free Forever plus:
Unlimited Storage
Unlimited Folders and Spaces
Unlimited Integrations
business
Best for mid-sized teams
$12 $19
Everything in Unlimited, plus:
Google SSO
Unlimited Teams
Unlimited Message History
enterprise
Best for many large teams
Get a custom demo and see how ClickUp aligns with your goals.
Everything in Business, plus:
White Labeling
Conditional Logic in Forms
Team Sharing for Spaces
* Prices when billed annually
The world's most complete work AI, starting at $9 per month
ClickUp Brain is a no Brainer. One AI to manage your work, at a fraction of the cost.
ClickUp ratings and reviews
- G2: 4.7/5 (9,000+ reviews)
- Capterra: 4.6/5 (4,000+ reviews)
What real-life users are saying about ClickUp
Christian Gonzalez, Administrative Coordinator at Cámara Nacional de Comercio, Servicios y Turismo de Guadalajara, says:
🧠 Fun Fact: The real estate industry is expected to grow at a 2.69% annual rate, reaching $727.80 trillion by the turn of the decade! Now’s the time to automate and stay ahead of the competition.
2. ChatGPT (Best for AI-generated property descriptions and marketing content development)
Real estate agents already juggle a million things at once, so why not let AI handle some of it? ChatGPT can draft polished emails, craft eye-catching property descriptions, and even whip up legal document templates in seconds. That’s less time stuck behind a screen and more time actually selling homes.
But it’s not just about saving time. ChatGPT can answer client questions in a flash, pull neighborhood insights, and even help with market research and pricing analysis. It’s like having a virtual assistant that is also a real estate marketing tool.
Plus, with its knack for generating great social media content, your listings won’t just sit there but will truly get noticed.
ChatGPT best features
- Craft property listings that highlight key features and attract buyers
- Automate client communications with emails, follow-ups, and personalized messages
- Analyze market trends and summarize pricing data for informed decision-making
- Generate legal documents like contracts, leases, and disclosures
- Create marketing content, including blog posts, newsletters, and social media ads
ChatGPT limitations
- Can generate biased or inaccurate information, making human review essential to avoid errors
- AI-generated text can be bland and may not reflect your brand’s identity, making it unreliable for full blog posts
ChatGPT pricing
- Free forever
- Plus: $20/month
- Pro: $200/month
- Team: $30/month per user
- Enterprise: Custom pricing
ChatGPT ratings and reviews
- G2: 4.7/5 (720+ reviews)
- Capterra: 4.6/5 (120+ reviews)
📖 Also Read: Best AI Writing Tools for Content
3. Zillow (Best for browsing real estate listings and estimating home values)
Real estate success starts with the right tools, and Zillow is one you don’t want to overlook. Whether you’re buying, selling, or renting, Zillow puts the real estate world at your fingertips. It’s become a vital hub for real estate insights, from finding dream homes to getting free property value estimates with Zestimates.
Along with its flagship website and app, Zillow also owns Zillow Rentals, Zillow Premier Agent, and Zillow Home Loans. Need more options? Zillow also runs HotPads and Out East for rental searches and StreetEasy and Trulia for real estate listings.
Zillow best features
- Estimate home value with AI-powered Zestimates for quick market insights
- Explore properties remotely with 3D Home Tours for a detailed virtual experience
- Find homes faster using advanced search filters for price, features, and location
- Connect with top-rated professionals through Zillow Premier Agent for expert guidance
- Manage rentals with Zillow’s application and payment system
- Calculate loan costs with the Mortgage Calculator to estimate monthly payments
Zillow limitations
- Home value estimates (Zestimates) can sometimes be inaccurate, so professional appraisals are still necessary
- For-sale-by-owner (FSBO) listings don’t get as much visibility compared to agent-listed properties
Zillow pricing
- Custom pricing
Zillow ratings and reviews
- G2: 4.1/5 (290+ reviews)
- Capterra: Not enough reviews
What are real-life users saying about Zillow?
A G2 review says:
4. Reonomy (Best for conducting property research and analyzing market trends)
With insights from multiple sources, Reonomy delivers ownership records, transaction history, and market trends for over 50 million U.S. properties—all in one place. No more digging through scattered information; Reonomy puts everything at your fingertips.
Beyond just data, Reonomy helps users find off-market deals, analyze debt structures, and connect with key decision-makers. Its smart filtering tools make prospecting easier, so investors, brokers, and developers can spot the best opportunities fast.
Reonomy best features
- Uncover ownership details with full property records and LLC transparency
- Research property history with transaction records, mortgage data, and sales trends
- Find off-market deals using AI to identify potential sellers
- Analyze market trends with insights into property values, debt, and leasing activity
- Generate leads with filters for location, asset type, and financial data
- Assess property debt by reviewing mortgage history and outstanding loans
Reonomy limitations
- Data isn’t always 100% accurate, so cross-checking with original records is a must
- Limited residential insights, since the focus is strictly on commercial properties
Reonomy pricing
- Custom pricing
Reonomy ratings and reviews
- G2: Not enough reviews
- Capterra: 4.3/5 (30+ reviews)
What are real-life users saying about Reonomy?
A Capterra review says
5. Homebot (Best for AI-driven home value tracking, equity monitoring, and smart real estate decisions)
Homeownership is more than just about buying a house; it’s also about making smart financial moves along the way. That’s where Homebot comes in.
This AI-powered platform helps homeowners and buyers track home values, monitor equity, and discover refinancing or investment opportunities. It’s like a personal finance dashboard but for real estate.
Beyond homeowners, Homebot also acts as an ally for real estate agents and lenders, too. With automated, data-driven insights, professionals can stay connected with clients and offer tailored recommendations on when to sell, refinance, or invest.
Homebot best features
- Track home value with AI-powered updates on estimated worth and equity growth
- Explore refinancing options with real-time mortgage rates and potential savings
- Monitor market trends to track property value shifts across neighborhoods
- Identify investment opportunities by analyzing rental income and second-home viability
- Engage clients with personalized home finance reports to keep them informed
Homebot limitations
- Limited customization for agents who want more control over branding and client interactions
- Not ideal for commercial real estate, as the platform focuses on residential real estate market
Homebot pricing
- Agent starter: $50/month + $50 one-time setup fee
- Agent partner: $25/month + $50 one-time setup fee
- Growth: $100/month for agent teams
Homebot ratings and reviews
- G2: Not enough reviews
- Capterra: Not enough reviews
🧠 Fun Fact: Back in the day, homeowners who paid off their mortgages would celebrate the milestone by hanging eagle plaques on their homes—kind of like a victory trophy for being debt-free! These decorations, known as “freedom flyers,” can still be spotted on some houses today.
6. Realtor.com (Best for real-time, MLS-verified listings and market insights)
Hunting for the perfect place? Selling and wanting the latest market scoop? Just curious about home values? Realtor.com pulls real-time data straight from MLS listings, so you’re always working with the freshest, most accurate info—no outdated surprises, just the real deal.
But it’s more than just listings. AI-powered search filters help buyers find their perfect match, detailed neighborhood insights reveal everything from crime rates to school rankings, and affordability tools break down mortgage costs at a glance.
Also, Realtor.com’s agent matching service allows buyers and sellers to connect with top-rated real estate professionals for property management.
Realtor.com best features
- Browse MLS-verified listings for accurate, up-to-date property data
- Use AI-powered filters to find homes by price, amenities, and lifestyle needs
- Explore neighborhood insights with crime stats, school ratings, and market trends
- Calculate mortgage costs with affordability tools and real-time rate tracking
- Get instant property value estimates with RealEstimate’s data-driven analytics
- Connect with top agents through the agent-matching service for expert guidance
Realtor.com limitations
- Listing updates may have slight delays, as they depend on MLS sync times
- Not all FSBO listings are included, potentially reducing off-market options
Realtor.com pricing
- Custom pricing
Realtor.com ratings and reviews
- G2: 3.5/5 (90+ reviews)
- Capterra: Not enough reviews
What are real-life users saying about Realtor.com?
A G2 review says:
📖 Also Read: Best AI Tools for Sales Teams
7. HouseCanary (Best for AI-driven property valuations and investment insights)
Whether you’re identifying your next SFR investment, streamlining lending workflows, or improving customer engagement, HouseCanary delivers insights that drive results.
HouseCanary aims to turn data into action. With its AI functionality and deep market analytics, it helps investors, lenders, and real estate professionals make smarter decisions in real time.
HouseCanary best features
- Get AI-powered real estate insights with CanaryAI for smarter decision-making
- Uncover top SFR investment opportunities with Instant Insights
- Automate and optimize investment and lending strategies with Programmatic Data
- Engage customers and boost retention with the Customer Engagement Platform
- Predict market trends and property value shifts with Advanced Market Forecasting
HouseCanary limitations
- Some users might find the advanced analytics and features challenging to navigate at first
- Premium pricing makes it more ideal for institutional investors and lenders
HouseCanary pricing
- Basic: $19/month
- Pro: $79/month
- Teams: $199/month
- Enterprise: Custom pricing
HouseCanary ratings and reviews
- G2: Not enough reviews
- Capterra: Not enough reviews
📖 Also Read: Free Essential Property Management Templates
8. RealScout (Best for personalized home search experiences and strengthening client collaboration)
By combining MLS data with AI-powered matching, RealScout helps agents deliver hyper-personalized property recommendations based on what buyers actually want. It goes beyond being yet another home search platform—it’s built to keep real estate agents and their clients on the same page.
Unlike generic listing sites, RealScout gives agents full control over the search experience. It allows them to engage clients with side-by-side property comparisons, market insights, and automated alerts.
RealScout best features
- Match buyers with AI-powered home search filtering listings by client preferences
- Keep clients engaged with branded property alerts and real-time market updates
- Compare properties side by side with insights on price trends, features, and local data
- Identify potential sellers before they list with predictive analytics
- Boost agent-client collaboration with an interactive search experience that builds trust
RealScout limitations
- Limited to participating MLSs, so availability varies by region
- Agent-focused platform, meaning buyers can’t use it independently
RealScout pricing
- Agent: $99/month/ license
- Team: $249/month for 2 licenses
- Brokerage: $499/month
RealScout ratings and reviews
- G2: Not enough reviews
- Capterra: Not enough reviews
What are real-life users saying about RealScout?
A Capterra review reads:
📖 Also Read: How to Use AI in Construction (Use Cases & Tools)
9. Roof AI (Best for automating lead capture and client engagement with AI)
Built for brokerages, property managers, lenders, and real estate teams, Roof AI engages website visitors, answers inquiries instantly, and nurtures prospects 24/7. It’s not just a chatbot; it’s also a real estate AI agent, designed to capture, qualify, and convert leads automatically.
Roof AI also won’t rely on canned responses. It understands buyer and seller intent, providing hyper-personalized recommendations based on user behavior and market conditions. Plus, it integrates with your real estate CRM, keeping your pipeline organized.
Roof AI best features
- Automate lead capture and qualification with AI-driven conversations that identify serious buyers and sellers
- Engage visitors 24/7 with instant responses to property inquiries, financing questions, and service requests
- Deliver hyper-personalized property recommendations based on user behavior and market data
- Integrate seamlessly with your CRM to organize leads and improve follow-up efficiency
- Analyze lead behavior and trends with real-time insights to refine marketing strategies
Roof AI limitations
- Limited customization options, as responses follow pre-trained AI models
- Requires integration setup, which may take time depending on existing systems
Roof AI pricing
- Custom pricing
Roof AI ratings and reviews
- G2: Not enough reviews
- Capterra: Not enough reviews
💡 Pro Tip: Stay ahead with real estate CRM templates—pre-designed workflows that simplify lead tracking, deal management, and client communication, so nothing falls through the cracks.
10. Reimagine Home (Best for creating photorealistic, AI-generated home designs for staging, renovations, and decor transformations)
Need to stage a vacant home? Redecorate a space? Experiment with different styles? Reimagine Home might just be the tool you need. Just upload a photo, and in seconds, Reimagine Home delivers lifelike, photorealistic visuals that make any property shine.
What sets it apart? Style-savvy outputs that nail the latest design trends and ultimate customizability for fine-tuned perfection. Also, lightning-fast results that won’t keep you waiting.
Whether virtual staging, renovations, or layout changes, Reimagine Home keeps listings visually consistent and property market-ready. Plus, with a scalable API, it integrates effortlessly into any real estate platform.
Reimagine Home best features
- Virtually stage empty rooms with AI-generated furniture and decor to enhance listings
- Redesign interiors instantly by experimenting with styles, colors, and layouts
- Visualize renovations before work begins to showcase remodel possibilities
- Generate design options tailored to buyer preferences for personalized recommendations
- Create photorealistic images that boost engagement and attract more buyers
Reimagine Home limitations
- AI-generated images may lack customization, limiting control over finer design details
- Best suited for visuals, as it doesn’t provide architectural or structural planning
Reimagine Home pricing
- Essential: $14/month
- Optimal: $29/month
- Advanced: $49/month
- Premium: $99/month
Reimagine Home ratings and reviews
- G2: Not enough reviews
- Capterra: Not enough reviews
Summarize this article for me pleaseFind the Perfect AI Agent for Real Estate for Your Venture
AI agents are definitely the way to go if you work in real estate companies. But if your current tool feels limiting—whether it’s the outdated features, lack of customization, or clunky integrations—it might be time for an upgrade.
The right artificial intelligence agent should streamline your workflow, enhance client interactions, and adapt to your business needs.
Unlike one-size-fits-all solutions, ClickUp combines automation, real-time collaboration, and customizable workflows to keep your real estate operations running smoothly. From managing leads to tracking deals, everything stays in sync effortlessly.
Ready to work smarter? Try ClickUp for free.
Everything you need to stay organized and get work done.
