You might already be pouring your heart and soul into your business, but how do you know if your customers are getting what they need?
It’s simple: You ask for feedback. That’s one of the easiest ways to refine your products, improve services, and deliver better customer experiences.Â
SurveySparrow has been a solid tool for many businesses, marketers, and researchers to collect and analyze vital customer data. But if you’re looking for something with more customization, better pricing, or advanced analytics, you have options.
We’ve rounded up 11 top SurveySparrow alternatives—each offering something unique, from AI-driven insights and sleek design to seamless integration with your current tools.
👀 Did You Know? Businesses that close the loop on customer feedback, by acting on it, are 2.5 times more likely to retain their customers.
- SurveySparrow Limitations
- SurveySparrow Alternatives at a Glance
- The Best SurveySparrow Alternatives to Use
- 1. ClickUp (Best for customizable form creation, data collection, AI-powered feedback analysis and management)
- 2. Typeform (Best for interactive and engaging surveys)
- 3. Qualtrics (Best for enterprise-level survey and experience management)
- 4. Google Forms (Best for simple and free surveys)
- 5. SurveyMonkey (Best for market research and customer feedback)
- 6. Jotform (Best for form-building with payment and automation features)
- 7. Zoho Survey (Best for budget-friendly survey creation with CRM integration)
- 8. QuestionPro (Best for academic research and enterprise surveys)
- 9. Tally (Best for unlimited free surveys with a minimalist interface)
- 10. Formstack (Best for secure and HIPAA-compliant data collection)
- 11. Alchemer (Best for advanced survey customization and feedback management)
- The Best SurveySparrow Alternative? ClickUp Does It All
SurveySparrow Limitations
SurveySparrow is known for its conversational surveys and automations, but it has some drawbacks that might make you consider alternatives:
- Pricing concerns: Some users find it expensive, with key features locked behind higher-tier plans
- Limited customization: Offers basic branding tweaks, but lacks deep design control and advanced logic
- Basic analytics: Functional but lacks depth and AI-driven insights found in other tools
- Feature limitations in lower-tier plans: Essential tools like automation and advanced reporting are restricted to premium tiers
- Integration limitations: Supports popular tools, but some connections are limited or require workarounds
- Response management issues: Filtering and segmenting responses at scale can be frustrating for extensive surveys
SurveySparrow Alternatives at a Glance
| Tool | Best for | Key features | Pricing* |
|---|---|---|---|
| ClickUp | Customizable form creation, data collection, AI-powered feedback analysis and management | • ClickUp Forms with conditional logic • Turn form responses into tasks • Automation for post-feedback workflows • Dashboards for live metrics • AI analysis via ClickUp Brain | Free forever plan; Customizations available for enterprises |
| Typeform | Interactive and engaging surveys | • One-question-at-a-time UX • Logic jumps • Stripe integration for payments | Free plan available; Paid plans start at $29/month |
| Qualtrics | Enterprise-level survey and experience management | • Advanced branching and targeting • Built-in respondent panel • HIPAA, GDPR, ISO compliance | Custom pricing |
| Google Forms | Simple and free surveys | • Auto-visualization via Sheets • Logic branching • Pre-filled answers • File uploads • Response notifications | Free |
| SurveyMonkey | Market research and customer feedback | • AI-powered question suggestions • A/B testing • Multilingual support • Weighted scoring | Paid plans start at $10/month |
| Jotform | Form-building with payment and automation features | • Drag-and-drop builder • PDF generation from responses • Conditional logic • Kiosk mode • HIPAA compliance | Free plan available; Paid plans start at $39/month |
| Zoho Survey | Teams using Zoho suite and multi-channel feedback | • CRM and marketing tool integrations • Offline and multilingual surveys • Real-time analytics | Free plan available; Paid plans start at $6 |
| QuestionPro | Academic research and enterprise surveys | • Heatmaps and conjoint analysis • Offline survey tools • Panel management system | Free plan available; Paid plans start at $83 |
| Tally | Unlimited free surveys with a minimalist interface | • Unlimited responses on free plan • Stripe integration • Zapier, Airtable, Notion support | Paid plans start at $29 |
| Formstack | Secure and HIPAA-compliant data collection | • Workflow automation • E-signatures • Offline data sync • CRM data pre-fill | Paid plans start at $99 |
| Alchemer | Advanced survey customization and feedback management | • Real-time dashboards • Role-based access • Longitudinal tracking • CRM/API integrations | Paid plans start at $55 |
How we review software at ClickUp
Our editorial team follows a transparent, research-backed, and vendor-neutral process, so you can trust that our recommendations are based on real product value.
Here’s a detailed rundown of how we review software at ClickUp.
The Best SurveySparrow Alternatives to Use
Looking for SurveySparrow alternatives? These top picks have you covered:
1. ClickUp (Best for customizable form creation, data collection, AI-powered feedback analysis and management)

ClickUp, the world’s first converged AI Workspace, makes it easy to create custom forms, collect data, and leverage user feedback while the built-in AI helps turn this feedback into action items and insights that you can track!
Start by asking ClickUp Brain to help create survey questions based on key trends, recent product launches, or social media chatter about your product. Then build customized forms for your brand with ClickUp Forms.
You can turn every form submission into tasks, update fields, and trigger automated workflows, ensuring that nothing gets missed. You can pull in existing task fields and ClickUp Custom Fields from anywhere in your Workspace, keeping data structured and consistent.
And with smarter forms powered by conditional logic support, you control the experience, showing only the fields that matter based on previous responses. If someone marks a request as “Urgent,” for example, a Due Date field can appear automatically, ensuring that critical details are captured upfront.
If you need a ready-made structure, the ClickUp Form Template provides a pre-built form structure for common workflows, including customer feedback, project requests, and IT customer service support tickets. You can customize the feedback form template to fit your needs, speeding up form creation while maintaining a structured data flow.
But collecting responses is just the beginning of building strong customer relationships. ClickUp Automation eliminates the manual follow-up work that typically follows.

You can set up rules to assign submissions to the right team members, notify stakeholders, or even trigger email responses.
As your data flows in, ClickUp Dashboards give you a clear picture of what’s happening. Instead of sorting through individual responses, you get a real-time, visual overview of trends, bottlenecks, and team workloads.

Need to see how many high-priority requests are pending? Or track customer service satisfaction scores over time? Customizable widgets let you filter and display the data that matters most, keeping your team aligned and proactive.
ClickUp serves as an AI form builder that will help you identify recurring issues in feedback forms to spot workload imbalances from incoming requests.

We complete the loop with ClickUp Brain, which also gives you the flexibility to work with multiple LLMs, including Gemini, ChatGPT, and Claude, directly from your ClickUp Workspace. Use ClickUp AI to analyze the feedback, summarize patterns, and suggest next steps based on its analysis.

Whether you’re looking for detailed content generation, advanced data analysis, or contextual recommendations, you can easily switch between models. This ensures you get the best AI-powered support for your specific needs, all within ClickUp.
ClickUp best features
- Create Custom Fields for every survey question, from drop-downs to text boxes
- Convert form submissions into tasks for easy tracking and follow-up
- Tag and categorize responses for quick filtering and analysis
- Visualize trends and insights through customizable dashboards
- Filter and sort responses using any field to pinpoint key feedback
- Collaborate with your team by adding comments, assignees, and subtasks
- Track survey progress and completion rates across views and statuses
- Redirect users post-submission to any link for a smoother experience
ClickUp limitations
- Takes time to master due to its extensive feature set
- Advanced form features like conditional logic require a higher-tier plan
ClickUp pricing
ClickUp ratings and reviews
- G2: 4.7/5 (10,000+ reviews)
- Capterra: 4.6/5 (4,000+ reviews)
What are real-life users saying about ClickUp?
A G2 reviewer says:
👀 Did You Know? Companies using ClickUp Automation save an estimated 1 hour per day, per employee, leading to a 12% increase in work efficiency. That’s like getting an extra workweek of productivity every year—without working extra hours!
2. Typeform (Best for interactive and engaging surveys)

When it comes to crafting surveys that feel like a natural dialogue rather than a rigid questionnaire, Typeform stands out.
Displaying one question at a time creates a more interactive experience that keeps respondents engaged. The sleek, modern interface is highly customizable, allowing you to tailor fonts, colors, and branding to your needs.
But it’s not just about aesthetics—logic jumps personalize the survey experience, guiding respondents down different paths based on their answers.
Easy integrations with HubSpot, Slack, Google Sheets, and Zapier make automation effortless. Easy embedding options also allow you to place surveys inside emails, on websites, and in pop-ups.
Typeform best features
- Track respondent progress in real-time to identify drop-off points and optimize flow
- Enable video and GIF responses to capture richer, more engaging feedback
- Collect payments within surveys using Stripe integration for donations or bookings
- Embed forms into websites with an interactive chatbot-like experience for higher engagement
- Use hidden fields to track campaign sources and segment responses automatically
Typeform limitations
- Limited design flexibility for more complex survey structures
- The free plan has strict response limits
Typeform pricing
- Free
- Basic: $29/month
- Plus: $59/month
- Business: $99/month
- Enterprise: Custom pricing
Typeform ratings and reviews
- G2: 4.5/5 (800+ reviews)
- Capterra: 4.7/5 (900+ reviews)
What are real-life users saying about Typeform?
A TrustRadius review says:
💡 Pro Tip: A/B test your survey structure. Most folks only test subject lines or email copy, but the way your survey is structured (question order, length, tone) can drastically change your response quality. Try different versions and compare completion rates and the depth of answers.
3. Qualtrics (Best for enterprise-level survey and experience management)

More than just a survey tool, Qualtrics serves as a comprehensive experience management platform. It’s ideal for organizations conducting large-scale research on customers, employees, and the market.
Qualtrics’ advanced branching and logic features let you craft highly tailored surveys for software teams that adjust dynamically based on respondent input.
Distribution is just as flexible, covering email, SMS, mobile apps, and embedded forms on websites.
Unlike many competitors, Qualtrics also offers a built-in respondent panel, giving businesses access to targeted demographics for their research.
For those handling sensitive data, its HIPAA, GDPR, and ISO 27001 compliance ensures top-tier security, making it a good choice for industries like healthcare, finance, and higher education.
Qualtrics best features
- Use heatmaps to track where users click and interact for UX research
- Leverage conjoint analysis to understand which features and price points matter most
- Embed surveys in mobile apps to collect real-time feedback without extra coding
- Trigger follow-up surveys based on customer interactions in support or sales systems
- Capture behavioral data with session recording tools for a complete respondent journey
Qualtrics limitations
- Steep learning curve due to its extensive feature set
- Extensive customization options can be overwhelming for simple survey needs
Qualtrics pricing
- Custom pricing
Qualtrics ratings and reviews
- G2: 4.3/5 (730+ reviews)
- Capterra: Not enough reviews
What are real-life users saying about Qualtrics?
A G2 reviewer writes:
👀 Did You Know? In 1886, Marcel Proust filled out a “confession album” of personal questions, which led to the creation of the now-famous Proust Questionnaire. Little did he know that it would inspire modern personality quizzes for generations to come!
4. Google Forms (Best for simple and free surveys)

As one of the most user-friendly and cost-effective survey tools, Google Forms allows you to create and distribute surveys in minutes, without worrying about response limits.
While it lacks advanced design elements or in-depth analytics, it does offer basic logic branching, automatic data visualization, and direct integration with Google Sheets for easy response tracking.
Since it’s built into the Google ecosystem, creating Google Forms surveys is helpful for teams already using Gmail, Drive, and Docs.
Google Forms best features
- Pre-fill answers using email or past responses to speed up survey completion
- Generate QR codes to let in-person respondents access surveys instantly
- Set up response validation to ensure accurate and complete answers
- Enable file uploads within surveys for document submissions or assignments
- Use add-ons like Form Publisher to turn responses into Google Docs or PDFs automatically
- Set up email notifications for new responses to keep teams updated in real time
Google Forms limitations
- Limited customization options compared to premium survey tools
- No built-in integrations outside the Google ecosystem
Google Forms pricing
- Free
Google Forms ratings and reviews
- G2: 4.6/5 (42,800+ reviews)
- Capterra: 4.7/5 (11,000+ reviews)
What are real-life users saying about Google Forms?
A Capterra reviewer says:
🧠Fun Fact: Google Forms lets you auto-grade quizzes and shuffle questions to prevent cheating, making it surprisingly useful for teachers and trainers.
5. SurveyMonkey (Best for market research and customer feedback)

For those looking for a balance between accessibility and more sophisticated data insights, SurveyMonkey steps in as a versatile option.
It combines ease of use with AI-powered question suggestions, skip logic, response weighting, and automated reporting. This makes it a great choice for businesses that need detailed feedback without the complexity of a research-heavy platform.
SurveyMonkey also offers various distribution methods, including email, SMS, social media, and website embedding.
It even offers benchmarking features, allowing businesses to compare their survey results against industry standards.
SurveyMonkey best features
- Run A/B testing within surveys to compare question formats and improve engagement
- Schedule recurring surveys with automated reminders and SurveyMonkey templates to continue gathering customer feedback
- Apply survey logic to show or hide questions based on previous answers
- Create multilingual surveys with automatic translations for global reach
- Assign weighted scoring to responses for advanced data analysis and reporting
SurveyMonkey limitations
- The free plan has limited responses and lacks advanced features compared to other SurveyMonkey alternatives
- Higher-tier plans can be expensive for small businesses
SurveyMonkey pricing
- Team Advantage: $18/user/month
- Team Premier: $44/user/month
- Individual Plan – Premier Annual: $57/month
- Individual Plan – Advantage Annual: $23/month
- Standard Monthly: $10/month
- Enterprise: Custom pricing
SurveyMonkey ratings and reviews
- G2: 4.4/5 (24,940+ reviews)
- Capterra: 4.6/5 (10,000+ reviews)
What are real-life users saying about SurveyMonkey?
A TrustRadius review says:
🧠Fun Fact: Brand Right Marketing transformed its workflow using ClickUp Automations and Task Templates, reducing project setup time by 50% and keeping campaigns on track.Â
6. Jotform (Best for form-building with payment and automation features)

Unlike traditional survey platforms, Jotform stands out with its drag-and-drop form builder. It also features advanced conditional logic, allowing users to create dynamic and personalized experiences.
One of its USPs is the ability to collect payments directly within surveys, thanks to integrations with PayPal, Stripe, and Square.
Additionally, it can automatically generate custom PDFs from responses, making it a powerful tool for businesses handling contracts, applications, or survey reports.
For industries that require secure data collection, Jotform also offers HIPAA-compliant options, making it an excellent choice for healthcare, finance, and legal firms.
Jotform best features
- Use kiosk mode to collect data on-site by turning a tablet into a dedicated form station
- Apply conditional email logic to send respondents customized follow-up emails based on their answers
- Automate form workflows to route submissions to different team members
- Set up approval workflows to review and validate form submissions before processing
- Integrate with Dropbox or Google Drive to automatically store submitted files
- Enable smart calculations within forms for pricing estimates or score-based assessments
Jotform limitations
- The free plan has limited submissions and storage compared to other Jotform alternatives
- The interface can feel cluttered due to the vast number of features
Jotform pricing
- Starter: Free
- Bronze: $39/month
- Silver: $49/month
- Gold: $129/month
- Enterprise: Custom pricing
Jotform ratings and reviews
- G2: 4.7/5 (3,500+ reviews)
- Capterra: 4.7/5 (2,400+ reviews)
What are real-life users saying about Jotform?
A G2 review says:
7. Zoho Survey (Best for budget-friendly survey creation with CRM integration)

Designed to work efficiently with Zoho CRM, Zoho Analytics, and Zoho Mail, Zoho Survey is an excellent option if your company is already using the Zoho suite.
Offline survey collection, multi-language support, and white-label branding make it particularly useful for businesses conducting global research or employee feedback campaigns.
Advanced response filtering and segmentation tools help companies analyze trends, while automated reports provide quick insights.
Zoho Survey best features
- Create unlimited surveys with customizable themes and branding options
- Analyze responses in real time with detailed reports and sentiment analysis
- Automate survey distribution and follow-ups with Zoho CRM and marketing tools
- Collect feedback responses through email, social media, and website embeds
Zoho Survey limitations
- The free plan has limited responses and lacks advanced analytics
- Some integrations require third-party connectors like Zapier
Zoho Survey pricing
- Free Forever
- Basic: $6/month per user
- Plus: $10/month per user
- Pro: $29/month per user
- Enterprise: $68/month per user
Zoho Survey ratings and reviews
- G2: 4.4/5 (900+ reviews)
- Capterra: 4.6/5 (430+ reviews)
What are real-life users saying about Zoho Survey?
A Capterra reviewer writes:
💡 Pro Tip: Use anonymous employee pulse surveys to encourage honest feedback and foster a culture of openness and continuous improvement.
8. QuestionPro (Best for academic research and enterprise surveys)

For those conducting detailed market research or product testing, QuestionPro offers a level of analytical depth that many other survey tools lack.
It includes advanced question types, such as heatmaps, conjoint analysis, and sentiment analysis, providing insights beyond simple multiple-choice data. Offline capabilities make it ideal for field research, while its built-in audience panel gives businesses access to targeted demographics for survey distribution.
If your priority is data-driven decision-making, this platform also provides the research-grade insights needed for more strategic business decisions.
QuestionPro best features
- Create surveys with logic branching, piping, and scoring
- Analyze responses with AI-powered analytics and predictive insights
- Distribute surveys across multiple channels, including email and social media
- Conduct academic and market research with a panel management system
QuestionPro limitations
- Free plan has restricted access to premium features
- The interface can be complex for beginners
QuestionPro pricing
- Essentials: Free
- Advanced: $99/month per user (billed annually)
- Team Edition: $83/month per user (billed annually)
- Research Suite: Custom pricing
QuestionPro ratings and reviews
- G2: 4.5/5 (1,000+ reviews)
- Capterra: 4.8/5 (480+ reviews)
What are real-life users saying about QuestionPro?
A G2 reviewer says:
💡 Pro Tip: If you’re trying to understand how users actually make decisions, such as which product features they value most, conjoint analysis outperforms traditional rating scales.
Instead of asking what’s important, you present trade-offs (e.g., price vs. speed vs. features) and force respondents to choose. It reveals true preferences and helps you design offerings people are more likely to buy or adopt. Pro move: Use it when you’re road mapping, pricing, or building tiered packages.
9. Tally (Best for unlimited free surveys with a minimalist interface)

Tally offers a refreshingly simple and completely free alternative for startups, freelancers, and small teams.
Unlike many freemium survey tools designed for feedback collection, Tally doesn’t impose response limits or hide key features behind paywalls. The intuitive, block-based interface makes form-building feel like writing a document, making it accessible even to non-technical users.
Despite its simplicity, it still offers built-in logic, calculations, and Stripe payment integration, making it more versatile than it first appears.
Tally best features
- Customize forms with branding, logic jumps, and conditional fields
- Automate responses with integrations like Notion, Airtable, and Zapier
- Use webhooks to send form data to other apps and automate workflows
Tally limitations
- The free plan includes Tally branding unless it is upgraded
- Fewer integrations compared to enterprise-focused tools
Tally pricing
- Pro: $29/month
- Business: $89/month
Tally ratings and reviews
- G2: 4.7/5 (20+ reviews)
- Capterra: Not enough reviews
What are real-life users saying about Tally?
A G2 review says:
👀 Did You Know? The Net Promoter Score (NPS), a now-ubiquitous business metric, was introduced in 2003 to collect customer feedback, and owes its popularity to the simplicity of online questionnaire implementation
10. Formstack (Best for secure and HIPAA-compliant data collection)

For organizations that need a survey tool with built-in workflow automation, Formstack is a strong contender. Beyond simple interactive surveys, it enables teams to automate approvals, route responses, and trigger specific actions based on user input.
With conditional logic, advanced security features, and HIPAA compliance, it’s widely used in industries that require both customization and strict data protection, such as healthcare and legal services.
Formstack best features
- Pre-fill forms with CRM data to reduce manual input and improve accuracy
- Enable e-signatures within surveys to turn them into legally binding agreements
- Set up multi-step approval workflows to route responses through different departments
- Secure data with SOC 2 compliance and encryption for industries handling sensitive information
- Collect form data offline and sync automatically when reconnected
- Use dynamic pre-population to personalize forms based on user details
Formstack limitations
- Steeper learning curve for complex workflow automation
- Limited features in the free plan
Formstack pricing
- Forms: $99/month
- Suite: $299/month
- Enterprise: Custom pricing
Formstack ratings and reviews
- G2: 4.3/5 (450+ reviews)
- Capterra: 4.0/5 (110+ reviews)
What are real-life users saying about Formstack?
A Capterra reviewer says:
📮 ClickUp Insight: 13% of our survey respondents want to use AI to make difficult decisions and solve complex problems. However, only 28% say they use AI regularly at work.
A possible reason: Security concerns! Users may not want to share sensitive data for decision-making with an external AI. ClickUp solves this by bringing AI-powered problem-solving right to your secure Workspace. From SOC 2 to ISO standards, ClickUp is compliant with the highest data security standards and helps you securely use generative AI technology across your workspace.
11. Alchemer (Best for advanced survey customization and feedback management)

For companies that demand maximum customization, deep analytics, and enterprise-level security, Alchemer (formerly SurveyGizmo) delivers.
Alchemer allows you to build fully custom dashboards, where real-time insights can be filtered, visualized, and shared across teams. It meets rigorous security standards, including GDPR, HIPAA, and SOC 2 compliance, making it a strong choice for organizations handling confidential or regulated data.
The platform’s API and webhook support enable easy integration with CRMs, automation tools, and analytics platforms, ensuring that survey data is not isolated.
Alchemer best features
- Trigger automated actions from survey responses to update CRM records or assign tasks
- Use survey branching to create hyper-personalized experiences based on answers
- Embed interactive dashboards into reports to visualize and share survey insights dynamically
- Implement role-based access controls to manage survey creation and data visibility across teams
- Automate email alerts based on survey responses for immediate follow-ups
- Conduct longitudinal studies by tracking respondents over time for deeper insights
Alchemer limitations
- Higher pricing compared to simpler survey tools
- Some advanced features require additional add-ons
Alchemer pricing
- Collaborator: $55/month per user
- Professional: $165/month per user
- Full Access: $275/month per user
- Business Platform: Custom pricing
Alchemer ratings and reviews
- G2: 4.4/5 (900+ reviews)
- Capterra: 4.5/5 (300+ reviews)
What are real-life users saying about Alchemer?
A Capterra review says:
The Best SurveySparrow Alternative? ClickUp Does It All
Collecting responses is only part of the equation. The real value comes from turning feedback into insights you can actually use. While tools like Typeform, Qualtrics, and Google Forms each have their strengths as alternatives to SurveySparrow, ClickUp stands out as the ultimate all-in-one solution.
From pre-survey research to formulating the right questions to distribution and finally to analysis and action, ClickUp does it all. Best of all, you can build custom Clickup Agents to orchestrate this entire workflow.
With customizable forms, automation, and deep integrations, ClickUp makes customer feedback collection a breeze—all within your existing workflows. Whether you’re gathering customer insights, running employee pulse surveys, or managing stakeholder feedback, ClickUp ensures that every response translates into real impact.
If you’re serious about boosting engagement and making data-driven decisions, ClickUp is the smarter choice. Sign up for free today and transform how you collect and use feedback!




