Scrolling through endless comments, scheduling posts, tracking metrics without social media AI toolsāit all adds up to chaos.
My team and I have spent countless hours planning social media posts and still fell behind in measuring results.
We realized we needed some social media AI tools to avoid feeling buried. I experimented with many, learning that itās important to use the right one for different needs.
And so, to make things easier for you, Iāve compiled a list of the top 15 social media AI tools that helped us streamline content, track analytics, and execute overall strategy. These will make your social media marketing more manageable without sacrificing creativity. š
Top 15 Social Media AI Tools forĀ Marketers
- What Should You Look for In a Social Media AI Tool?
- The 15 Best Social Media AI Tools
- 1. ClickUp (Best for streamlining social media creation and planning with AI)
- 2. Lately AI (Best for repurposing content for social media)
- 3. Agorapulse (Best for comprehensive social media management)
- 4. SocialBee (Best for evergreen content management)
- 5. Sprout Social (Best for insights and task automation)
- 6. Emplifi (formerly Socialbakers) (Best for AI-driven customer engagement)
- 7. Brandwatch (Best for social listening and trend analysis)
- 8. Tailwind (Best for scheduling visual content on social media)
- 9. Loomly (Best for collaborative content creation and planning)
- 10. Albert.ai (Best for automated ad management and optimization)
- 11. QuillBot (Best for enhancing writing quality)
- 12. Jacquard (formerly Phrasee) (Best for generating marketing copies)
- 13. PromoRepublic (Best for local social media marketing)
- 14. BuzzSumo (Best for content research)
- 15. ContentStudio (Best for discovering relevant content)
Summarize this article for me pleaseWhat Should You Look for In a Social Media AI Tool?
When selecting the right AI social media tool, itās easy to get overwhelmedāthere are too many options! However, not all social media AI tools will fit your needs.
To help you make informed decisions, here are some essential features you should prioritize. š
- Ease of use and support: Has an intuitive interface, making it accessible for users of all skill levels, and provides reliable customer support
- Integrations: Seamlessly integrates with major social media platforms and your tech stack
- Manage multiple accounts: Helps you oversee and control multiple accounts from a single, unified dashboard
- Automation: Has robust automation features like scheduling and auto-posting to help you maintain a consistent posting schedule and save time and effort
- Analytics and reporting: Gives detailed insights into engagement, audience behavior, and performance
- AI capabilities: Has advanced AI features such as generative content creation, sentiment analysis, and hashtag recommendations
Summarize this article for me pleaseThe 15 Best Social Media AI Tools
Our list of the top 15 social media AI tools for social media strategy planning includes both classics like Sprout Social and newcomers like Albert.ai. The one thing they have in common? Theyāre excellent at what they do! šÆ
Letās see how you can use each of them for building effective social media marketing campaigns and channeling your promotion strategy.
1. ClickUp (Best for streamlining social media creation and planning with AI)
ClickUp is a powerful platform for simplifying social media content creation and planning, particularly with its AI capabilities and 1000+ app integrations. It stays on top of our list for its all-in-one social media management features that automate content workflows, from idea generation to publishing.
ClickUp Docs
ClickUp Docs is a powerful feature that helps you with content generation with its tools for creating, managing, and collaborating on documents. It makes it easier for your team to produce and refine high-level content efficiently.
You can organize all your social media content on the platform with its rich formatting features, nested pages, styling options, and templates. It also helps you plan a great social media content roadmap by brainstorming simultaneously with your team via ClickUpās real-time collaboration detection.
ClickUp Brain
ClickUp Brain is an AI-powered assistant that brings fresh ideas and angles to your brainstorming sessions by offering contextual, real-time, instant support as a sparring partner. You can prompt it to help you ideate new content strategies, refine social media campaign goals, generate meeting summaries, and write reports based on collected data.
Integrated within Docs, Brain converts key points or suggestions directly into actionable tasks within the documents you use for brainstorming. Its AI writing assistant helps you improve your writing with built-in spell check and quick replies that craft messages with the perfect tone.
ClickUp also has other excellent collaboration features that help you connect with your team anytime from anywhere.
ClickUp Chat
ClickUp Chat brings team communication and task management together in one seamless tool. Itās perfect for keeping everyone on the same page, allowing you to discuss projects like social media campaigns and content creation while linking directly to relevant ClickUp Tasks.
With AI-powered features, ClickUp Chat can summarize conversations and suggest creating and connecting related tasks automatically, making project management smoother and more efficient.
Assign Comments in ClickUp to team members and yourself to ensure nothing is missed in your pipeline. This feature also triggers a notification for the designated person, and the task will appear in their task tray. Itās an excellent way for managers to delegate tasks directly from discussions.
ClickUp Dashboard
ClickUp Dashboards offer an exceptional way to visualize your social media campaigns. They give you insights into key metrics and campaign performance in real time. Plus, theyāre customizable, so you can cater them to fit your workflow.
ClickUp also offers multiple content calendar templates to help you plan your social media calendar.
The ClickUp Social Media Advanced Template provides a collaborative, efficient approach to content planning. Its five distinct viewsāList, Board, Calendar, Embed, and Docāallow for tailored task management.
Similarly, the ClickUp Social Media Posting Schedule Template optimizes social media management for consistent audience engagement with a structured planning framework, post scheduling, and Custom Statuses like Cancelled, Complete, and In Progress for clear campaign tracking.
ClickUp best features
- Task management: Create tasks for each piece of content or campaign, set deadlines, and assign them to team members
- Custom workflows: Set up custom workflows to mirror your social media content creation process
- ClickUp Automations: Automate routine tasks using if-then triggers or build automation sequences in natural language with ClickUp Brain
- ClickUp Integrations: Integrate with popular applications such as Google Drive, Dropbox, Google Calendar, Chrome, Figma, Vimeo, and many more
- 1000+ pre-built templates: Access hundreds of templates for various use cases to save time and ensure consistency across projects
- Multiple task views: Visualize your social media campaign timelines in 15+ Custom ClickUp Views, including Gantt Chart, Kanban Board, List View, and Table View
ClickUp limitations
- Initial setup takes time
- Users have reported a steep learning curve because of its wide range of functionalities
ClickUp pricing
- Free forever
- Unlimited: $7/month per user
- Business: $12/month per user
- Enterprise: Custom pricing
- ClickUp Brain: Add to any paid plan for $7/month per user
ClickUp ratings and reviews
- G2: 4.7/5 (9,000+ reviews)
- Capterra: 4.6/5 (4,000+ reviews)
2. Lately AI (Best for repurposing content for social media)
Lately AI is one of the most popular social media AI tools that leverages Neuroscience-Driven AI to streamline content creation, planning, and analysis.
It repurposes long-form content, such as blogs, podcasts, or videos, into short-form social media posts for different platforms. This makes it particularly useful for marketers trying to amplify their reach.
Lately AI best features
- Create a unique and customized āvoice modelā to reach any target audience on any channel in any language or regional dialect
- Optimize your platformās algorithm days, weeks, or even months in advance
- Connect all team members under a unified brand hierarchy for centralized communication
Lately AI limitations
- Features like the queue get buggy when you try to reorganize posts
- You canāt boost posts from the platform
- It doesnāt allow you to set up Instagram stories
Lately AI pricing
- Free
- Starter: $59/month per user
- Growth: $239/month for 3 users
- Enterprise: Custom pricing
Lately AI ratings and reviews
- G2: Not enough review
- Capterra: Not enough reviews
3. Agorapulse (Best for comprehensive social media management)
Agorapulse is a comprehensive social media management tool that offers features to streamline handling multiple platforms.
Iāve used it to schedule posts, monitor conversations, and analyze performance data. I particularly enjoyed its āunified inboxā capabilities, which help users consolidate messages and comments from all platforms.
Agorapulse best features
- Use its drag-and-drop calendar to schedule posts and visualize them effortlessly
- Access customizable social media templates for content creation
- Track mentions of your brand, competitors, and relevant keywords with its āSocial Listeningā feature
- Get deep insights into your social performance with comprehensive analytics
Agorapulse limitations
- Limited integrationsāit doesnāt integrate with platforms such as TikTok or other emerging social applications
- It can be slow, especially when scheduling posts or uploading media
- You have to pay extra for X (formerly Twitter) analytics
- Limited posting options in the free plan
- It doesnāt consolidate comments and Instagram DMs on the same platform, so you have to check them manually
Agorapulse pricing
- Standard: $69/month per user
- Professional: $99/month per user
- Advanced: $149/month per user
- Enterprise: Custom pricing
Agorapulse ratings and reviews
4. SocialBee (Best for evergreen content management)
SocialBee is a versatile social media AI tool designed to help you manage, automate, and optimize content creation across various platforms.
One of its standout features is the AI Content Improvement functionality, which allows you to enhance posts and plan strategies for better engagement. Iāve used it to craft platform-specific content faster, especially for Facebook, Instagram, X, and LinkedIn.
SocialBee best features
- Design visually appealing content for your feeds with its in-app integrations with tools like Canva, Unsplash, and GIPHY
- Invite people to your workspace, assign roles, leave feedback, and approve content all on one app
- Create posts with its 1,000+ social media prompts, summarize blogs, and craft high-quality content in different tones of voice
- Recycle evergreen content and reshare high-performing posts to extend their reach automatically
SocialBee limitations
- It doesnāt have a built-in Pinterest integration
- Limited text formatting capabilities, especially for longer content
- Copy-pasting doesnāt transfer formatting well, making it a time-consuming task
- UI isnāt visually appealing
SocialBee pricing
Standard
- Bootstrap: $29/month per user
- Accelerate: $49/month per user
- Pro: $99/month for 3 users
Agency
- Pro50: $179/month
- Pro100: $329/month
Pro150: $449/monthSocialBee ratings and reviews
5. Sprout Social (Best for insights and task automation)
Fifth on my list, Sprout Social is a great platform known for its powerful analytics and automation capabilities.
One of its best features is AI-powered sentiment analysis, which automatically classifies messages as positive, negative, or neutral, helping you gauge audience perception in real time.
Sprout Social best features
- Leverage the āsmart categoriesā feature to group and classify data and make it easier to track specific trends or topics across different social media channels
- Get detailed metrics with its business intelligence reporting tools to visualize and track KPIs through intuitive dashboards
- Build and manage partnerships with influencers and content creators to grow brand presence
Sprout Social limitations
- No AI responses for the smart inbox
- You canāt save frequently used hashtags
- Sometimes profiles on different platforms get disconnected
- You canāt schedule posting PDFs on LinkedIn
Sprout Social pricing
- Standard: $249/month per user
- Professional: $399/month per user
- Advanced: $499/month per user
- Enterprise: Custom pricing
Sprout Social ratings and reviews
6. Emplifi (formerly Socialbakers) (Best for AI-driven customer engagement)
Emplifi (formerly Socialbakers) is an AI-driven social media tool that helps brands streamline their marketing and customer care efforts.
I am particularly impressed with its use of AI across multiple functionalities. It has AI-powered social listening tools that can detect sentiment and dynamic topics, letting you stay ahead of trends and conversations relevant to your audience.
Emplifi best features
- Gauge public perception in real-time with its natural language processing capabilities for deeper insights into consumer behavior
- Leverage historical audience data with its PrimeTime tool to determine optimal times to post content
- Summarize large volumes of customer feedback and analyze it to capture key concerns
Emplifi limitations
- LinkedIn and Tiktok integrations donāt allow you to track mentions
- Lacks consistency in the reporting features for multiple social media channels
- There are no customization opportunities for content collections, such as bulk tagging
- Some users find the UI confusing. For example, managing scheduled reports is under the userās profile rather than under ācontentā or ādashboardsā
Emplifi pricing
- Custom pricing
Emplifi ratings and reviews
7. Brandwatch (Best for social listening and trend analysis)
Brandwatch is a powerful digital consumer intelligence platform that comes in handy for social listening and trend analysis.
Its advanced AI and data management capabilities help businesses gauge customer sentiment, track brand perception, and gather online conversations across platforms.
Brandwatch best features
- Monitor brand mentions across various social media channels and assess the emotional tone behind these mentions with its āsentiment analysisā
- Get notifications of spikes in negative sentiment with its smart alerts feature
- Customize searches in multiple languages with 48 boolean operators that refine and target queries
- Discover the best brand influencers and manage influencer relationships
Brandwatch limitations
- Keyword backfilling, which means it doesnāt load lost keywords, fails even after many attempts
- Small glitches like charts pulling in data from elsewhere or issues with moving elements around within a dashboard are common
- Data loading takes a long time
- No unified engagement score
Brandwatch pricing
- Custom pricing
Brandwatch ratings and reviews
8. Tailwind (Best for scheduling visual content on social media)
Tailwind is a popular tool for managing visual content across platforms like Instagram, Pinterest, and Facebook.
Weāve generally used it for its social media scheduling and find it particularly useful for planning and optimizing social media content strategy for platforms that focus on visuals. It creates visually appealing and responsive designs weāve used in our social media content.
Tailwind best features
- Create engaging social media posts by using it as an AI tool for captions, descriptions, and short-form video scripts tailored for specific audiences
- Use its pre-designed customizable templates with professional-quality visuals. It automatically applies brand colors, fonts, and logos to ensure consistency in designs
- Maximize engagement without manual effort with its āSmartSchedulingā feature that selects the best time to post based on the target audience
- Preview and organize your content with its visual 9-grid Instagram feed planner
Tailwind limitations
- Limited platform integrations, primarily Pinterest and Instagram, which isnāt ideal
- Cancelling your account is difficult, and customer service can be poor
- Limited Pinterest analytics
Tailwind pricing
- Free forever
- Pro: $24.99/month per user
- Advanced: $49.99/month for 2 users
- Max: $99.99/month for 5 users
Tailwind ratings and reviews
- G2: 4.3/5 (100+ reviews)
- Capterra: Not enough reviews
9. Loomly (Best for collaborative content creation and planning)
Loomly is a great social media management tool that helps create and plan collaborative content. It streamlines social media activities right from content ideation to publishing and measurement.
You can manage various social media accounts from one interface while using its collaborative features, such as approval workflows and post mockups.
Loomly best features
- Store and organize media assets using its content library and integrated tools such as Canva and Unsplash; you can also access over five million royalty-free photos and videos and edit them directly on the platform
- Get 300+ daily content suggestions based on social media trends and holidays to maintain a fresh and engaging content calendar
- Identify high-performing posts and campaigns, and track clicks with the built-in Loomly URL shortener
Loomly limitations
- There have been instances where the application hasnāt posted on a platform at the scheduled time
- Some posts need manual publishing. For example, if a user has to post a reel to Facebook and Instagram, the reel will get published only on Facebook
- Sharing post drafts is difficult
Loomly pricing
- Base: $42/month for 2 users
- Standard: $80/month for 6 users
- Advanced: $175/month for 14 users
- Premium: $369/month for 30 users
Loomly ratings and reviews
- G2: 4.6/5 (1,700+ reviews)
- Capterra: 4.7/5 (450+ reviews)
10. Albert.ai (Best for automated ad management and optimization)
Albert.ai is an AI-driven marketing platform designed to autonomously manage and optimize digital campaigns across channels like social media, paid search, and programmatic display.
It uses machine learning and predictive analytics to handle tasks like media buying, audience targeting, and creative optimization, freeing marketers to focus on strategy.
Albert.ai best features
- Automate key aspects of digital campaigns, such as targeting, bidding, and budget allocation
- Use the platform to test and optimize creative assets in real time, ensuring ads perform their best across different channels
- Integrate data from multiple platforms (like Google and Facebook) to optimize ad spend across channels
Albert.ai limitations
- The integration process needs significant support and training, making it challenging for small businesses to adopt without technical resources
- It relies too much on the quality and quantity of historical data and might struggle if the company lacks it
Albert.ai pricing
- Custom pricing
Albert.ai ratings and reviews
- G2: Not enough reviews
- Capterra: Not enough reviews
11. QuillBot (Best for enhancing writing quality)
QuillBot is an advanced AI writing tool designed to enhance the quality of written content, making it useful for social media managers and content creators.
It has excellent paraphrasing capabilities, which helps you rewrite sentences and paragraphs to make them more polished, coherent, and engaging. You can use it to repurpose content across platforms and save time. Iāve found its āFluencyā and āCreativeā modes helpful in writing more clearly and using unique expressions.
QuillBot best features
- Check grammar and correct errors to ensure your posts and copy are professional before publishing
- Condense lengthy articles or reports into concise summaries for quick social media captions, updates, or highlights
- Detect plagiarism and ensure that your content is original to maintain credibility
QuillBot limitations
- Grammar checking isnāt as comprehensive as other social media AI tools
- It sometimes misses detecting sentence framing errors
- It only rephrases limited words
QuillBot pricing
- Free
- Premium: $4.17/month per user (billed annually)
QuillBot ratings and reviews
- G2: 4.4/5 (30+ reviews)
- Capterra: 4.5/5 (140+ reviews)
12. Jacquard (formerly Phrasee) (Best for generating marketing copies)
Jacquard is an AI-powered social media tool designed for generating and optimizing marketing copy across various digital channels, including email, social media, and paid ads.
It uses natural language generation (NLG) to craft highly engaging and performance-driven content, such as email subject lines and ad text, tailored to resonate with your target audiences.
Jacquard best features
- Use its AI for copywriting on multiple platforms, including email, social media, and paid ads
- Customize messages based on its AIās learning from historical data to maximize your reach
- Craft compelling marketing messages and optimize them for engagement and conversation
Jacquard limitations
- Lacks creative design tools, so you might have to rely on other software for visual elements
- You canāt choose the tone of voice you need
Jacquard pricing
- Custom pricing
Jacquard ratings and reviews
- G2: 4.4/5 (20+ reviews)
- Capterra: Not enough reviews
13. PromoRepublic (Best for local social media marketing)
Next up is PromoRepublic. Iāve used the application to manage social media for different business locations. Itās a great way to enhance your local marketing efforts.
PromoRepublic helps businesses streamline content creation, post-scheduling, and reputation management on different platforms. Its AI Composer also enables you to generate engaging posts and boost them on Instagram and Facebook.
PromoRepublic best features
- Generate social media posts using AI based on user-defined parameters such as tone, length, and inclusion of hashtags and emojis
- Measure performance and get actionable insights to improve social media strategies
- Enable hyper-localized advertising and dynamic content adaptation across different locations
- Monitor referral traffic and conversations from posts
PromoRepublic limitations
- Its UI is a bit inconvenient; for example, when viewing posts in Calendar view by week, you have to scroll back through several weeks for historical data
- It doesnāt incorporate a link in a post and shorten it automatically
- Its integration with LinkedIn may be slow, it lags when pulling data from the platform, and it lacks a Zapier integration
PromoRepublic pricing
- Small business: $59/month per user
- Agency: $99/month for 10 users
- Multi-location: Custom pricing
PromoRepublic ratings and reviews
- G2: 4.5/5 (150+ reviews)
- Capterra: 4.6/5 (140+ reviews)
14. BuzzSumo (Best for content research)
BuzzSumo is a great AI-powered tool for content research, ideal for marketers and social media managers looking to stay ahead of the game. It helps you discover trending topics, analyze the most engaging content, and identify key influencers on different platforms.
The tool also offers features like content discovery by social network, content type, and domain, allowing you to fine-tune your research.
BuzzSumo best features
- Find and connect with 700,000+ journalists and get 2x more niche topic results
- Explore high-demand keywords and analyze subheadings, structure, and content of top-ranking headlines for SEO insights
- Research customer reviews on current and emerging trends in your category
- Monitor brand mentions and track competitors
BuzzSumo limitations
- Itās primarily available in English, so most trends are from English-speaking countries only
- A lot of value seems to be duplicated by free services like Google Alerts
BuzzSumo pricing
- Content creation: $199/month per user
- PR and Comms: $299/month for 5 users
- Suite: $499/month for 10 users
- Enterprise: $999/month for 30 users
BuzzSumo ratings and reviews
- G2: 4.5/5 (100+ reviews)
- Capterra: 4.5/5 (140+ reviews)
15. ContentStudio (Best for discovering relevant content)
ContentStudio is a great choice for content discovery and social media project management. It specializes in helping you find relevant and trending content across various platforms.
With its discovery feature, ContentStudio allows you to effortlessly monitor trending topics. It aggregates content from sources like YouTube, X (formerly Twitter), and blogs into a single feed, simplifying the process of identifying whatās hot in your niche.
ContentStudio best features
- Organize your social media content in a multi-view interactive content calendar to inspire collaboration and save time
- Create intelligent content pipelines with its specialized content curation techniques, such as RSS feed and custom topics for social media success
- Write compelling and relevant content with its AI writing assistant
ContentStudio limitations
- For non-technical users, the platform is overwhelming and has a steep learning curve
- Users complain that content in non-English languages isnāt useful
- The dashboard isnāt customizable
ContentStudio pricing
- Free
- Starter: $20/month per user
- Pro: $49/month per user
- Agency: $99/month for 5 users
ContentStudio ratings and reviews
Summarize this article for me pleaseStop the Scroll on Social Media with ClickUp
When it comes to social media, capturing attention is everythingāand ClickUpās AI-powered capabilities make it easier than ever to create scroll-stopping content and run seamless campaigns.
Each of the 15 AI social media tools weāve highlighted has unique strengths, but ClickUp shines as an all-in-one solution for managing your social strategy and team tasks. With ClickUp, you can organize your social media calendar, track performance metrics, and streamline the entire content creation process all in one place.
Get ready to boost your engagement, optimize ads, and make data-driven decisions that propel your brand forwardāsign up to ClickUp today!
Everything you need to stay organized and get work done.
