11 Best Productboard Alternatives and Competitors in 2025 (Free & Paid)

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If you’re a product manager, you know how quickly ideas pile up—feature requests, bug reports, strategic goals, and customer feedback from five different channels. Tools like Productboard help organize that chaos, but they’re not always the best fit for every team.

Whether you need more flexibility, stronger execution features, AI-powered prioritization, or deeper integrations, this list has you covered. We’ve curated the top Productboard alternatives—so you can find a platform that actually works the way your team does.

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What Should You Look for In Productboard Alternatives? 

Not all product management tools are created equal. Depending on your specific product needs, you may prefer certain features over others. ?️

Here are a few things to look for in Productboard alternatives:

  • User tracking and analysis: To produce great products, you need to understand how your customers engage with them
  • Road mapping: Create a product map from ideation to launch with product management tools that support visual, interactive product strategy
  • Customer surveys: Support feedback management with a tool that offers customizable forms to help close the customer feedback loop
  • Team collaboration: From in-app team messaging to real-time collaboration, look for a product management tool that help you work together
  • Presentation support: Share your insights and new ideas with a tool that offers presentation functionality
  • Project management features: Streamline workflows and task management with a project management tool that lets you control the project in one space
  • Heatmaps and flowcharts: The best way to get insights on your customers is to see how they actually interact with your products using key features like heatmaps and recordings
  • Integrations: Product managers juggle different tools to get work done. Be sure the Productboard alternative you choose integrates with your most important product management software 

📮 ClickUp Insight: 31% of managers prefer visual boards, while others rely on Gantt charts, dashboards, or resource views.
But most tools force you to pick one. If the view doesn’t match the way you think, it just becomes another layer of friction.
With ClickUp, you don’t have to choose. Switch between AI-powered Gantt charts, Kanban Boards, Dashboards, or Workload View in a single click. And with ClickUp AI, you can auto-generate tailored views or summaries based on who’s looking—whether it’s you, an exec, or your designer.
💫 Real Results:
CEMEX sped up product launches by 15% and cut communication delays from 24 hours to seconds using ClickUp.

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Productboard Alternatives at a Glance

ToolBest FeaturePrimary Use CasePricing
ClickUpAll-in-one product hub with feedback, roadmaps, and executionProduct managers juggling user feedback, roadmaps, and dev workflowsFree forever; Customization available for enterprises
FeaturebaseAI-powered prioritization and feedback groupingProduct teams handling high volumes of customer feedbackFree; Paid plans from $59/month
CannyPublic-facing feedback boards with changelogsProduct teams running customer-driven roadmapsFree; Paid plans from $24/month
Aha! RoadmapsGoal-based strategic roadmaps with analyticsEnterprise teams managing complex, multi-product portfoliosPaid plans from $74/user/month
Jira Product DiscoveryBuilt-in idea management for Jira usersAgile product teams working inside the Jira ecosystemFree; Paid plans from $10/creator/month
ProductPlanPolished, executive-friendly visual roadmapsPMs prioritizing high-level planning and stakeholder alignmentPaid plans from $39/month
RoadmunkCustomizable roadmaps and feedback inboxPMs creating client-ready roadmaps with user insightsPaid plans from $19/month
RapidrFeature request tracking with bug reportingProduct teams needing basic roadmap + feedback comboPaid plans from $49/month
PendoProduct analytics + feedback + onboarding in oneSaaS teams focused on feature adoption and usage insightsFree up to 500 MAUs; Paid starts ~$7,000/year
Craft.ioStrategy, planning, and execution in one toolPMs managing roadmaps, initiatives, and delivery workflowsPaid plans from $19/editor/month
UserVoiceEnterprise-grade feedback management and scoringLarge product teams managing feature requests at scalePaid plans from $699/month
* Please check the tool’s website for the latest pricing.
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The 11 Best Productboard Alternatives to Use

How we review software at ClickUp

Our editorial team follows a transparent, research-backed, and vendor-neutral process, so you can trust that our recommendations are based on real product value.

Here’s a detailed rundown of how we review software at ClickUp.

Finding the right product management software takes time and energy. And we know you’re probably running low on both.

That’s why we’ve done the legwork for you. Here are 11 of the best Productboard alternatives (both free and paid!) that can boost your process while saving time, energy, and even money. ?

1. ClickUpThe all-in-one hub for product planning, feedback, and execution

Productboard alternatives: ClickUp views
Visualize tasks, projects, and workflows the way that works best for you with ClickUp’s 15+ customizable views

Yes, we put ClickUp at the top of the list, but for good reason. ClickUp stands out as a true everything app for work, especially for the product team, offering robust product and project management features that go beyond what Productboard provides. ClickUp’s flexible workspace lets teams manage every step of the product development process—from ideation and feedback collection to release planning and execution.

Unlike Productboard, which focuses primarily on product roadmaps and feedback, ClickUp unifies roadmapping, sprint management, documentation, and task tracking in a single platform. This means product managers, developers, and stakeholders can collaborate seamlessly without switching tools.

To start, get everyone on the same page by using ClickUp’s Product Brief Document. The pre-built ClickUp Doc lets you link to designs, list functional specifications, and explain design considerations. Use it to draft a release plan for the product teams and create a framework for a successful product launch. ✨

Productboard alternatives: Product Brief Document
With the Product Brief Document Template by ClickUp, your team has a complete fill-in-the-blank outline to support a successful launch—while literally staying on the same page

ClickUp also offers built-in tools for collecting and organizing user feedback, such as Forms and Docs, which can be linked directly to tasks or product requirements.

💡 Pro Tip: You can use integrations or automations to route feedback from tools like Intercom, Zendesk, or email directly into ClickUp for prioritization.

Build shared product road maps in ClickUp so everyone on the team sees the role they play and the overall vision. Visualize workflows and maximize efficiency with multiple board views, including ClickUp’s Kanban boards. Instantly add task automation to break down product development for different team members and departments. 

Productboard alternatives: Current Sprint
Create the perfect Agile workflow and build a flexible Kanban system to visualize your work and improve project management with the Board view in ClickUp

Create the perfect Agile workflow and build a flexible Kanban system to visualize your work and improve project management with the Board view in ClickUp.

Feature prioritization is simple in ClickUp—use Custom Fields, priorities, and even voting fields to score and rank features, so your team always knows what’s most important.

💡 Pro Tip: While ClickUp doesn’t have a native public feature voting portal like Productboard, you can set up ClickUp Forms or use integrations to collect and manage votes.

AI Capability:

ClickUp is at the forefront of AI-powered productivity for product teams. Here’s how AI is transforming product management in ClickUp:

ClickUp Brain:

Instantly generate Product Requirements Documents (PRDs), summarize user feedback, draft test plans, and automate meeting notes. ClickUp AI also assists with brainstorming, writing user stories, and creating technical documentation—saving your team valuable time.

AI Agents:

ClickUp’s AI Agents automate repetitive processes and workflows. For example, you can set up an agent to triage incoming feedback, assign tasks based on priority, or generate weekly product update summaries. These agents help teams focus on high-impact work by handling routine tasks in the background.

ClickUp Brain Max

The new desktop version of ClickUp Brain includes text-to-task (T2T) functionality, allowing you to quickly turn ideas, notes, or any text into actionable tasks with a single click. This makes it easier than ever to capture and organize work directly from your desktop environment.

💡 Pro Tip: Use ClickUp Brain’s desktop T2T feature to instantly convert meeting notes, brainstorms, or feedback into tasks—no manual entry required!

Ideal for

Small to enterprise-level product teams who want complete control over ideation, planning, and execution in one flexible platform.

Who it’s best for

  • Product managers juggling user feedback, design specs, roadmaps, and sprint execution
  • Cross-functional teams collaborating on launches, feature updates, and internal reviews

ClickUp best features: 

  • Unified product and project management—roadmaps, sprints, docs, and tasks in one place
  • 35+ ClickUp Apps let you customize task management, including assigning sprint points and tracking custom data fields
  • More than 1,000+ product management templates, including project plan templates, make it easy to create Agile stories, track feature requests, and build design boards
  • 50+ actions, triggers, and automations make customization easier than ever before
  • 1000+ integrations, including HubSpot, Slack, and Salesforce
  • Advanced views for product roadmaps (Timeline, Gantt, Board) and feedback management (Forms, Docs)
  • AI-powered writing, summarization, and automation for product documentation and planning

Pros:

  • Powerful free plan with roadmaps, AI, and Docs included
  • End-to-end visibility from user feedback to product release
  • Customizable templates for product briefs, feature requests, and sprint planning
  • ClickUp Brain accelerates spec writing, test plans, and roadmap summaries
  • Real-time collaboration with Docs, Whiteboards, and in-task comments
  • Easy to scale from startups to large enterprise teams

Cons:

  • Steep learning curve without onboarding
  • Feature overload without intentional setup

ClickUp pricing: 

free forever
Best for personal use
Free Free
Key Features:
60MB Storage
Unlimited Tasks
Unlimited Free Plan Members
unlimited
Best for small teams
$7 $10
per user per month
Everything in Free Forever plus:
Unlimited Storage
Unlimited Folders and Spaces
Unlimited Integrations
business
Best for mid-sized teams
$12 $19
per user per month
Everything in Unlimited, plus:
Google SSO
Unlimited Teams
Unlimited Message History
enterprise
Best for many large teams
Get a custom demo and see how ClickUp aligns with your goals.
Everything in Business, plus:
White Labeling
Conditional Logic in Forms
Subtasks in Multiple Lists
* Prices when billed annually
The world's most complete work AI, starting at $9 per month
ClickUp Brain is a no Brainer. One AI to manage your work, at a fraction of the cost.
Try for free

ClickUp ratings and reviews:

  • G2: 4.7/5 (8,300+ reviews)
  • Capterra: 4.7/5 (3,700+ reviews)

Do I recommend this tool?

Yes—especially if you’re looking for more than just a feedback tool. ClickUp stands out because it doesn’t stop at capturing ideas—it gives you everything you need to act on them. From product specs and strategy docs to roadmaps, timelines, and even AI-generated PRDs, ClickUp brings the full product lifecycle into one place. You don’t need to juggle multiple apps to ship great products—just set up your product hub in ClickUp, connect your tools, and get to work. It’s flexible, powerful, and built for scale.

2. Featurebase – AI-powered prioritization and feedback management

Featurebase is a fast-growing Productboard alternative built specifically to centralize product feedback and prioritize what to build next using AI. It helps product managers capture insights from customers, internal teams, and stakeholders—then automatically groups similar ideas, ranks them by impact, and links them to your roadmap.

The platform is clean, intuitive, and ideal for teams that want an efficient way to manage feedback without heavy configuration. With embeddable widgets, feedback boards, changelogs, and smart duplication detection, Featurebase gives you clarity without the clutter.

Ideal for

Growing SaaS teams and product-led companies that want a focused, AI-enhanced system for feedback management and prioritization.

Who it’s best for

  • Product teams managing large volumes of customer ideas and feature requests
  • PMs who want AI assistance to group, score, and act on product feedback

Featurebase best features:

  • Feedback boards for collecting and segmenting user insights by customer type or product
  • AI-powered merging of duplicate feedback to reduce noise
  • Impact scoring and prioritization based on revenue, customer segment, or urgency
  • Changelogs and public roadmaps to keep users informed and engaged
  • Native integrations with Intercom, Linear, Jira, GitHub, Slack, and Zapier

Pros:

  • Intuitive interface with minimal setup required
  • Helps product managers focus on high-impact ideas
  • Excellent transparency features for public feedback loops
  • Built-in AI saves hours of manual sorting and tagging

Cons:

  • Lacks full project execution tools (e.g., tasks, timelines)
  • Newer tool, so some enterprise-specific features are still evolving

Featurebase pricing:

  • Free
  • Starter: $59/month
  • Growth: $119/month
  • Business: $249/month

Featurebase ratings and reviews:

  • G2: 4.7/5
  • Capterra: 4.6/5
  • Featured in top 2025 lists for feedback and roadmap management tools

Do I recommend this tool?

Yes—Featurebase is an excellent alternative if you need a focused platform for collecting, organizing, and prioritizing feedback. Its AI capabilities stand out, especially if your team is struggling with manual tagging and duplicated ideas. While it doesn’t replace full PM tools like ClickUp, it’s a great complement for fast-scaling SaaS teams that need to move from scattered feedback to clear action items quickly.

💡 Pro Tip: Use the RICE or MoSCoW prioritization frameworks inside your roadmap tool to objectively rank ideas—this helps eliminate bias during backlog grooming.

3. Canny – Lightweight feedback boards and public roadmaps

via Canny
via Canny

Canny is a simple yet powerful Productboard alternative designed for teams that want to build with their community. It offers public and private feedback boards, voting, status tracking, and changelogs—all in a clean, easy-to-use interface.

Product managers can use Canny to collect ideas, prioritize popular requests, and show users what’s planned or in progress through a transparent roadmap. With integrations to tools like Jira and Intercom, you can connect user feedback directly to your development workflows.

Ideal for
Startups and mid-sized SaaS teams that want a clean, public-facing way to collect and manage product feedback.

Who it’s best for

  • Product teams running customer-driven roadmaps
  • Teams who want public voting, changelogs, and lightweight feedback tracking

Canny best features:

  • Feedback boards with upvoting and comments to gather product ideas
  • Customizable status labels to show feature progress
  • Changelog updates to close the feedback loop and announce releases
  • Private board options for internal team requests
  • Integrations with Jira, Slack, Intercom, HubSpot, and Zapier

Pros:

  • Easy to implement with a low learning curve
  • Encourages transparency and customer trust
  • Upvoting system highlights user priorities instantly
  • Public roadmaps improve visibility across teams

Cons:

  • Not built for execution—no task or sprint management features
  • Limited customization for more advanced analytics

Canny pricing:

  • Free: $0/month
  • Core: $24/month
  • Pro: $99/month
  • Business: Custom pricing/month (starting at ~5,000 tracked users)

Canny ratings and reviews:

  • G2: 4.4/5
  • Capterra: 4.6/5

Do I recommend this tool?

Yes—Canny is a great choice for product teams that want to build transparently and put customer feedback at the center of their roadmap. It’s best suited for teams that already have an execution tool in place and need a lightweight, community-focused layer to collect and act on product insights. If your goal is to stay close to your users and make your roadmap visible, Canny is a no-brainer.

🎉 Fun Fact: The term “roadmap” in product management was borrowed from strategic military planning, where it originally referred to literal maps outlining battlefield objectives.

4. Aha! Roadmaps – Strategic planning and enterprise-ready roadmapping

via Aha!
via Aha!

Aha! Roadmaps is a powerful alternative to Productboard for product teams that need to align long-term strategy with detailed execution. It’s built for enterprise teams managing complex portfolios, helping you link product initiatives to business goals, customer feedback, and release timelines.

With robust templates, advanced reporting, and goal-based planning, Aha! gives you a clear view of what’s shipping, why it matters, and how it supports broader objectives. It also integrates deeply with tools like Jira and Azure DevOps for seamless collaboration between product and engineering.

Ideal for

Large product organizations that need to align strategy, OKRs, and product delivery across multiple teams.

Who it’s best for

  • Enterprise teams working on complex, multi-product portfolios
  • PMs focused on long-term planning, capacity forecasting, and roadmap alignment

Aha! Roadmaps best features:

  • Goal-based roadmaps that connect features to OKRs and strategic initiatives
  • Templates for product strategy, launch plans, and customer research
  • Idea management portals with voting and segmentation
  • Advanced analytics and custom reporting dashboards
  • Integrations with Jira, Azure DevOps, GitHub, and Slack

Pros:

  • Built for strategic alignment across departments
  • Highly customizable for different PM styles and structures
  • Great visibility into roadmap progress, dependencies, and impact
  • Supports both Agile and traditional development teams

Cons:

  • Expensive for small teams
  • Learning curve is steep without training
  • Can feel overwhelming for simple roadmapping use cases

Aha! Pricing:

  • Free trial available
  • Premium: $74/user/month
  • Enterprise: $124/user/month
  • Enterprise+: $149/user/month (annual only, no monthly billing)*

Aha! ratings and reviews:

  • G2: 4.7/5
  • Capterra: 4.7/5

Do I recommend this tool?

Yes—if you’re part of a large organization where product strategy needs to align with executive goals, Aha! Roadmaps is one of the most capable platforms available. It’s not a lightweight tool, but that’s the point—it shines when you’re managing multiple teams, portfolios, and initiatives that require structured planning and clear visibility. If you’ve outgrown visual-only roadmapping tools and want a mature system for goal-driven product management, this is a top-tier option.

💡 Pro Tip: Pair customer feedback with product usage data. Just because a feature is frequently requested doesn’t mean it’s widely used—or vice versa.

5. Jira Product Discovery – Built-In Ideation and Planning for Jira Users

via Jira
via Jira

via Atlassian

Jira Product Discovery is Atlassian’s solution for product ideation and early-stage planning—natively built into the Jira ecosystem. It helps product teams collect ideas, prioritize what to build, and seamlessly transition validated features into Jira Software for execution.

With customizable views, scoring systems, stakeholder feedback fields, and powerful filters, it bridges the gap between strategy and delivery for teams that already operate in Jira. If you’re looking to enhance your discovery process without adding a new platform, this is your go-to solution.

Ideal For

Agile teams working inside Jira that want native support for product discovery, idea management, and prioritization.

Who It’s Best For

  • Product managers who want to link discovery work directly to Jira epics and sprints
  • Teams already using Jira and looking for a built-in roadmap and idea tracking layer

Jira Product Discovery Best Features

  • Customizable views (table, kanban, timeline) to visualize product ideas
  • Prioritization scoring fields (impact, confidence, effort, etc.)
  • Comment threads and feedback tracking for collaboration
  • Two-way sync with Jira Software to push approved ideas into backlogs
  • Smart filters and grouping to sort ideas by priority, team, or timeframe

Pros:

  • Fully integrated with Jira—no third-party setup needed
  • Strong visibility across discovery and delivery stages
  • Flexible scoring models for prioritization
  • Works well for Agile cross-functional product teams

Cons:

  • Not ideal for teams outside the Jira ecosystem
  • Lacks public-facing feedback tools
  • UI is more functional than user-friendly for non-technical users

Jira pricing:

  • Free: $0/month (up to 3 creators)
  • Standard: $10/creator/month
  • Premium: $25/creator/month

Jira ratings and reviews:

  • G2: 4.6/5 (for Jira Software with Discovery module)
  • Capterra: 4.5/5

Do I Recommend This Tool?

Yes—if your team already runs on Jira, this tool feels like a natural extension of your workflow. It lets you centralize product discovery without switching platforms, and the seamless connection to Jira Software means ideas don’t get lost between planning and execution. It may not have flashy UI or external feedback boards, but for internal roadmapping and prioritization, it’s reliable, scalable, and purpose-built for serious PMs.

6. ProductPlan

ProductPlan is one of the most popular tools to evaluate potential products, create product strategy, and build a project timeline in one space. 

Use custom views and filters to personalize the tool for your business. Create flexible layouts to help team members understand the product development process and end goals. ?

Portfolio roadmaps let you create a broad view of all projects in the pipeline. Seamlessly track progress across various products and features, whether they’re in brainstorming, user testing, or final delivery. 

Ideal For

Product teams and stakeholders who need to build and present clear, visual roadmaps.

Who It’s Best For

  • Teams prioritizing cross-functional alignment and executive presentations
  • PMs managing high-level product planning with minimal execution features

ProductPlan best features:

  • SOC 2 Type II Compliance means this tool is ideal for all organizations, including enterprises that need extra security 
  • Import, sync, and connect to dozens of tools including product favorites like Jira, GitHub, and Zapier
  • Dozens of road map templates make it easy to create visual layouts of your product strategy
  • Drag-and-drop roadmap builder with swimlanes, filters, and timeline layouts
  • Dozens of roadmap templates for different industries and use cases

Pros:

  • One of the easiest tools to create polished, executive-ready roadmaps
  • Highly visual and intuitive interface
  • Works well for product marketing and leadership alignment

Cons:

  • Not built for execution or backlog management
  • Lacks detailed feedback handling or customer insight tools
  • Collaboration tools are relatively basic

ProductPlan pricing:

  • Custom pricing

ProductPlan ratings and reviews:

  • G2: 4.4/5 (100+ reviews)
  • Capterra: 4.4/5 (50+ reviews)

Do I Recommend This Tool?

Yes—if your main focus is high-level roadmapping and stakeholder communication. ProductPlan is built for clarity and polish, not execution. It’s a strong choice for product leaders who need to regularly present timelines, priorities, and status to execs or other teams without getting bogged down in development details.

💡 Pro Tip: When testing a new PM tool, start by recreating your current roadmap inside it. This helps you evaluate flexibility, filtering, and view options without disrupting your team.

7. Roadmunk

Roadmunk is all about road mapping for product teams. Use the platform to create a visual roadmap to share with stakeholders to get buy-in for your next product. Get customer feedback and prioritize what features you want to build next.

Roadmunk best features:

  • 35+ roadmap templates let you save time and effort when laying out your product journey
  • Roadmunk API lets you create custom integrations to seamlessly use the tools you love
  • The Feedback Inbox creates a useful space to track what customers are saying 

Roadmunk limitations: 

  • Some users want more customization in description fields to include more data
  • You have to add dates to each roadmap step, which might be too granular for organizations with less strict timelines 

Roadmunk pricing:

  • Starter: $19/month for one road mapper
  • Business: $49/editor/month
  • Professional: $99/editor/month
  • Enterprise: Custom pricing

Roadmunk ratings and reviews:

  • G2: 4.0/5 (80+ reviews)
  • Capterra: 4.4/5 (80+ reviews)

8. Rapidr

Rapidr
via Rapidr

Rapidr helps you capture product ideas, gather customer feedback, and engage users throughout the creation process. Use public and private feedback boards to get real insight into existing products and features users are looking for. Identify the best products to develop and create road maps to track the process. 

With 35+ roadmap templates, a customer feedback inbox, and integrations with Jira and Azure DevOps, Roadmunk strikes a balance between clarity for stakeholders and traceability for product managers.

Ideal For

Teams who need customizable, presentation-ready roadmaps connected to user insights.

Who It’s Best For

  • Product managers who want to align feedback with planning
  • Teams looking for flexible roadmap templates and prioritization tools

Rapidr best features:

  • 7 existing integrations and 5 more in the pipeline make it easy to use popular development tools with Rapidr
  • Feature request tracking lets you keep tabs on what types of products your users want
  • Built-in bug tracking lets users flag issues in the product for your team to address

Pros:

  • Combines roadmap creation with basic feedback management
  • Offers great control over roadmap presentation and filtering
  • Easy to share updates with stakeholders and teams

Cons:

  • Roadmap steps require dates, which may not suit all workflows
  • Limited advanced reporting or AI capabilities
  • UI may feel dated compared to newer tools

Rapidr pricing:

  • Startup: $49/month
  • Business: $199/month
  • Enterprise: Custom pricing

Rapidr ratings and reviews:

  • G2: 4.5/5 (2+ reviews)
  • Capterra: N/A

Do I Recommend This Tool?

Yes—if you want a dedicated roadmapping platform with decent feedback handling. Roadmunk doesn’t offer deep collaboration or execution tools, but for PMs who need to create and maintain professional-looking roadmaps tied to user input, it’s a solid choice.

🧐 Did You Know? Most feedback tools let you track requests by customer segment (like MRR, industry, or plan)—so enterprise users don’t get drowned out by free tier noise.

9. Pendo

Pendo
via Pendo

Pendo is designed to make the digital product experience better. This all-in-one tool works across marketing, IT, product, and customer success departments.

Low-code solutions make it easy for anyone on the team to use Pendo to garner customer insights and develop better products. Retroactive data paired with qualitative feedback gives you a complete overview of how customers use and feel about your products.

Ideal For

Product, UX, and customer success teams who want usage analytics alongside feedback.

Who It’s Best For

  • SaaS teams optimizing feature adoption and user onboarding
  • PMs who want quantitative + qualitative insights in one platform

Pendo best features:

  • Input product ideas and share them directly with customers to get feedback before you start developing features and new apps
  • SaaS portfolio insights let you conduct an audit of your existing tools and workflows to streamline your digital workspace
  • AI features provide in-depth insights and analysis your team members might miss on their own

Pros:

  • Combines product analytics with feedback collection
  • Helps identify usage gaps and improve retention
  • Built-in onboarding tools reduce time to value for new users

Cons:

  • Pricing is enterprise-focused and can be expensive
  • Custom reporting may require more technical setup
  • Doesn’t offer true project or task management tools

Pendo pricing:

Custom pricing

Pendo ratings and reviews:

  • G2: 4.4/5 (1,200+ reviews)
  • Capterra: 4.5/5 (200+ reviews)

Do I Recommend This Tool?

Yes—if your product team needs to understand usage behavior in-depth. Pendo is one of the few platforms that blends feedback with analytics and onboarding, making it ideal for customer-centric teams that iterate based on real behavior. Just know it’s more analytics than execution.

10. Craft.io

Use Craft.io to gather user feedback and make more informed product decisions. Using a visually-pleasing interface, it’s easy to create roadmaps and strategy timelines to align the team. Prioritize features, adjust for capacity, and streamline execution all in one place.

Ideal For

Mid-sized to large product teams who need one tool for strategy, planning, and execution.

Who It’s Best For

  • PMs looking to connect product strategy with delivery
  • Teams managing multiple roadmaps, feature sets, and initiatives

Craft.io best features:

  • Automations let you instantly assign tasks to team members and integrate with other development tools like Jira
  • Manage your product portfolio with fields for backlog, objectives, dependencies, and initiatives

Pros:

  • Covers full product lifecycle from idea to release
  • Great for team collaboration and documentation
  • Built-in frameworks support better decision-making
  • Clean interface with excellent feature traceability

Cons:

  • Some users report occasional bugs or sync delays
  • Roadmap UX is not as visual as standalone tools
  • Slightly steeper learning curve for new PMs

Craft.io pricing:

  • Starter: $19/editor/month
  • Pro: $79/editor/month
  • Enterprise: Custom pricing

Craft.io ratings and reviews:

  • G2: 4.5/5 (50+ reviews)
  • Capterra: 4.4/5 (30+ reviews)

Do I Recommend This Tool?

Yes—Craft.io is a great fit for product teams that want to tie business goals to product features in a collaborative space. It’s especially useful if you want strategy and storytelling to sit alongside your backlog, with enough structure to keep development aligned. While not the flashiest roadmap tool, it’s a powerful end-to-end solution.

11. UserVoice – Enterprise Feedback Capture and Feature Tracking

UserVoice is a product management system that helps you create strategies for product development. The user feedback board makes it easy to see what customers are saying about your products—and what features they want most.

The tool uses a data-driven approach for stakeholders to identify the best ways to meet customer needs. From establishing the user story to watching how they navigate your products, you’ll get insight into better serving your customers.

Ideal For

Enterprise product teams who manage high volumes of feedback across departments and customers.

Who It’s Best For

  • PMs at large B2B companies who want to quantify feature demand
  • Teams seeking deeper integrations between feedback, CRM, and product planning

UserVoice best features:

  • Feedback forms and tools are designed to foster relationships, make customers feel heard, and build better brandi
  • The user-friendly interface makes it easy to use it without spending hours mastering a steep learning curve
  • Integrations include Jira, Slack, Azure DevOps, and Zendesk

Pros:

  • Built for enterprise-scale feedback workflows
  • Powerful segmentation and impact scoring
  • Helps justify roadmap decisions with data
  • Combines internal and external feedback sources

Cons:

  • Very expensive compared to other tools
  • No in-app onboarding or UI tours
  • Lacks native roadmap or task management features

UserVoice pricing:

  • Pro: $899/month
  • Internal Capture: $1,199/month
  • Premium: $1,349/month
  • Enterprise: Custom pricing/month

UserVoice ratings and reviews:

  • G2: 4.5/5 (200+ reviews)
  • Capterra: 4.2/5 (60+ reviews)

Do I Recommend This Tool?

Yes—if you’re managing hundreds of requests across departments and need a quantifiable, structured way to prioritize features. UserVoice is overkill for small teams, but for larger orgs that need to align product with sales, support, and revenue goals, it delivers unmatched clarity.

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