Marketing planning software Blog Feature

10 Best Marketing Planning Software for Campaigns in 2024

Managing multiple marketing campaigns quickly gets out of hand—especially if you don’t have a system or workflow. 

Trusty old spreadsheets are good for a lot, but they’ll only take you so far. That’s where marketing planning software comes in.

Marketing planning tools help you get organized, think more strategically, and make decisions based on the data you have. They help you focus on the big picture while not forgetting about details like deadlines, resources, and dependencies.

In this guide, we’re sharing our top 10 best marketing planning software tools for 2024. Each of these has its strengths and has successfully beat out the competition. Let’s go! 🏃

How to Find the Best Marketing Planning Software for Your Team?

Marketing planning software tools exist to make your job as a project lead easier. They let you create detailed timelines and project plans, then execute them with full view of your team members, resources, and budget. 

The best marketing planning software tools will help you: 

  • Turn your marketing strategy into practical marketing plans
  • Oversee projects, tasks, and product launches
  • Plan campaigns across multiple marketing channels
  • Organize ideas and assets
  • Assign team members to projects and tasks
  • Plan and create content for your target audience
  • Work better together as a marketing team
  • Streamline the planning process with workflows and automation so it feels easier to manage

With so many marketing planning and collaboration tools available, there’s something for every team and specialty.

Some marketing planning software tools specialize in social media. Others (like ClickUp) can be customized to help you excel at numerous marketing activities. 

The goal is to find something that works best for your needs and aligns with your go-to tools—whether that’s a content creation app, marketing resource management software, or an AI marketing tool.

The 10 Best Marketing Planning Software to Build a Marketing Strategy in 2024

There are hundreds of potential marketing planning tools, but which ones are worth trying? Here are 10 marketing planning software tools that get our vote for best in class.

1. ClickUp

ClickUp’s AI functions make it simple for marketing teams to quickly produce important documents like a case study

ClickUp is more than a marketing planning tool—it has the potential to become the central hub for your marketing team. Ideate, plan, execute, and report on your projects from the leading all-in-one productivity platform. ✨

Enjoy scalable workspaces, free project management software, resource management, content creation, media planning, and campaign management from one place.

Use ClickUp AI to help your team members quickly create case studies or other marketing materials, then work collaboratively on content pieces in Docs.

Take advantage of marketing plan templates that help you save time when developing content briefs, content marketing pieces, internal reports, and client-facing documents. 

The ClickUp Marketing Plan Template provide with a comprehensive framework to create an effective marketing plan. With this template, you can outline your marketing goals, target audience, strategies, tactics, budget, and more. It’s a versatile tool that can be customized to fit your specific needs.

ClickUp offers you comprehensive marketing planning software features in a marketing platform and productivity hub that you already know and trust. It’s a powerhouse of functionality that you can use as-is or customize to build your own marketing campaign planning engine. 🏭

ClickUp best features:

  • Plan entire marketing campaigns and projects with our robust project and task management tools
  • Assign tasks and subtasks to responsible team members
  • Visualize your upcoming content with a content calendar template
  • See team members, projects, and resources at a glance across multiple views—including timelines, Kanban, and lists
  • Track progress with time tracking, statuses, and to-do lists
  • Use social media templates to collaborate on creative ideas
  • Collaborate to share ideas and problem-solve in Docs, Whiteboards, and Proofing
  • Visualize your progress toward marketing goals and campaign KPIs
  • See what’s happening in real-time with customizable visual dashboards

ClickUp limitations: 

  • ClickUp is designed to help you plan and organize, so you can’t publish content directly from the platform
  • With such flexibility and depth of features, it can take some time to explore them all in detail

ClickUp pricing: 

  • Free Forever
  • Unlimited: $7/month per user
  • Business: $12/month per user
  • Enterprise: Contact for pricing

ClickUp ratings and reviews: 

  • G2: 4.7/5 (8,300+ reviews)
  • Capterra: 4.7/5 (3,500+ reviews)

2. ActiveCollab

ActiveCollab bills itself as a project management tool that helps teams plan, execute, and stay in control. 

It’s a platform with a wide range of features, including project management, team collaboration, time and resource management, and client management. For marketing teams, it’s a place where you can organize multiple aspects of your marketing projects at once. 📁

ActiveCollab best features:

  • In-depth planning features
  • On-the-go management with iOS and Android apps
  • Multiple view options to suit different team members

ActiveCollab limitations: 

  • As a more generic project management tool, some users may find the lack of marketing-specific features a drawback
  • Some users may experience a steep learning curve adjusting to the software

ActiveCollab pricing: 

  • Plus: $11/month for 3 users
  • Pro: $9/month per user
  • Pro+Get Paid: $14/month per user

ActiveCollab ratings and reviews: 

  • G2: 4.2/5 (80+ reviews)
  • Capterra: 4.5/5 (390+ reviews)

3. CoSchedule

CoSchedule is a purpose-built marketing planning tool for creative, design, and marketing teams. The tool features a user-friendly calendar view from which you can plan, organize, and execute your marketing project needs. 

Along with a marketing calendar, the platform features tools to help you manage marketing requests, organize resources, and create more effective headlines. ✏️

CoSchedule best features:

  • See what’s happening at a glance with the calendar view
  • Manage multiple types of marketing projects
  • Easy integrations with other apps and tools, including project management tools

CoSchedule limitations: 

  • Some users report social accounts becoming unlinked 
  • There are limited analytics, which may be an issue for some users 

CoSchedule pricing: 

  • Free plan
  • Pro: $39/month per user
  • Marketing Suite: Contact for pricing

CoSchedule ratings and reviews: 

  • G2: 4.4/5 (220+ reviews)
  • Capterra: 4.4/5 (100+ reviews)

Bonus: Check out our list of the top CoSchedule alternatives

4. Marmind

Marmind is a planning tool that helps teams stay in control of different areas of their projects—including budgets, planning, and analytics—in one place. The platform includes a visual marketing timeline to view projects and initiatives at a glance, as well as performance and marketing budget monitoring tools.

Marmind best features:

  • Easy team communication and collaboration thanks to built-in notes and to-do lists
  • Manage digital assets directly within the platform
  • Map out complex campaigns in a shorter time frame

Marmind limitations: 

  • While there’s a range of views, some popular styles like Kanban aren’t featured within the tool
  • Some users report finding the process of setting up campaigns complicated

Marmind pricing: 

  • Contact for pricing

Marmind ratings and reviews: 

  • G2: 4.3/5 (70+ reviews)
  • Capterra: 4.6 (20+ reviews)

5. Toggl Plan 

Toggl Plan Calendar View Example
Via Toggl

Toggl Plan excels in streamlining workflow and marketing planning. The tool ensures timely delivery across marketing teams. Whether you’re at the beginning or nearing the end of a project, the flexibility to add minimal or extensive details is a standout feature.

Easily assign tasks, collaborate, and attach files to the calendar view. Also, use checklists or insert feedback comments to improve teamwork and collaboration. The marketing planning tool is great for keeping everyone on the same page and driving productivity.

Toggl best features:

  • Marketing planning tool comes with drag-and-drop features to easily update views
  • Simple breakdowns of the marketing planning strategy in one view
  • Simple communication features allow marketing teams to attach docs, leave comments, and add checklists in one place

Toggl limitations: 

  • Account ownership can feel a little siloed compared to other collaborative marketing planning tools
  • Some say the third-party integrations are limited

Toggl pricing: 

  • Team: $8 per user per month
  • Business: $13.35 per user per month

Toggl ratings and reviews: 

  • G2: 4.3/5 (37+ reviews)
  • Capterra: 4.5/5 (110+ reviews)

6. Hootsuite

Hootsuite specializes in social media. If that’s your team’s focus, this is a great option. This social media management platform is filled with features for easier planning, scheduling, and analyzing the impact of your social media content. Publish directly from the platform, run ads, engage with users, and encourage team members to distribute your content further. 🌻

Hootsuite best features:

  • Social media calendar helps team members stay connected and up to date
  • View and manage multiple social media channels in one place
  • Easy to move content around and change deadlines to match resources and capacity

Hootsuite limitations: 

Hootsuite pricing: 

  • Free 30-day trial available
  • Professional: $99/month per user, billed annually
  • Team: $249/month for 3 users, billed annually
  • Business: $739/month for 5 users, billed annually
  • Enterprise Custom: Contact for pricing

Hootsuite ratings and reviews: 

  • G2: 4.1/5 (4,000+ reviews)
  • Capterra: 4.4/5 (3,400+ reviews)

7. Buffer 

Buffer week toggle calendar view example
via Buffer

Buffer is another marketing planning software tool designed with social media and digital marketing teams in mind. It simplifies the content creation process—add posts to a queue, collaborate with team members, and publish to your channels from one dashboard. ⚒️

Buffer best features:

  • Easy content scheduling thanks to the content queue system
  • Robust reporting that makes communicating with stakeholders easier
  • Built-in content review systems to help teams work better together

Buffer limitations: 

  • Buffer is focused on social media content, so you’ll want another tool to help you plan other types of campaigns like email marketing or search engine optimization (SEO) projects
  • Some users wish it was easier to work with content created in other tools, such as ClickUp

Buffer pricing: 

  • Free plan
  • Essentials: $6/month for 1 user and 1 channel
  • Team: $12/month for unlimited users and 1 channel
  • Agency: $120/month for unlimited users and 10 channels
  • Additional channels can be added for $6-12/month

Buffer ratings and reviews: 

  • G2: 4.3/5 (900+ reviews)
  • Capterra: 4.5/5 (1,400+ reviews)

8. Sprout Social

Sprout Social’s area of expertise is social media marketing and management. The tool helps marketing teams with every stage of the process. Plan, create, and schedule social media content. Monitor engagement and message users from a single inbox. Use social listening features to understand what your audience truly wants. 🤩

Sprout Social best features:

  • Build strategic content plans based on your previous data
  • Clear, concise reports that can easily be shared with team members and stakeholders
  • See at a glance what each team member or department is sharing on social media

Sprout Social limitations: 

  • There can be a learning curve to understanding the best ways to use the software
  • Some users wish the onboarding process was smoother

Sprout Social pricing: 

  • Standard: $249/month per user
  • Professional: $399/month per user
  • Advanced: $499/month per user
  • Enterprise: Contact for pricing

Sprout Social ratings and reviews: 

  • G2: 4.4/5 (2,500+ reviews)
  • Capterra: 4.4/5 (500+ reviews)

9. Marketo Engage

Marketo Engage is Adobe’s take on marketing planning software. This platform helps connect sales and marketing teams to streamline the process and create a better user experience. 

Marketo Engage helps you use your resources and skills more wisely. Build best-fit account lists, create custom scoring models, and automate interactions based on a client’s persona and buying stage. 👀

Marketo Engage best features:

  • Central marketing hub for both your sales and marketing teams
  • Easily scales to meet the demands of large-scale teams and enterprises
  • Handle multiple marketing campaigns across different channels with ease

Marketo Engage limitations: 

  • The platform can be overwhelming for some users at first
  • Some users report that setting up some integrations can be challenging

Marketo Engage pricing: 

  • Contact for pricing

Marketo Engage ratings and reviews: 

  • G2: 4.1/5 (2,300+ reviews)
  • Capterra: 4.2/5 (600+ reviews)

10. Bitrix24 

Bitrix24 is an all-in-one business management platform that can easily be used as a marketing planning tool. The planning software offers a range of integrated tools including Customer Relationship Management (CRM), task and project management, document management, and time management.

The project management and task management software is designed to streamline business processes, enhance team collaboration, and improve sales operations. Its calendar view is ideal for task management across marketing strategies or for campaign management.

Bitrix24 best features:

  • Includes video conferencing features—ideal for marketing teams—that can hold nearly 50 participants, recorded call options, and background changing
  • Time management feature has start-and-stop tracking to get exact work hours on tasks
  • Built-in lead scoring features help sales teams to better influence overall marketing strategies
  • Templates for marketing planning, site maps, and more

Bitrix24 limitations: 

  • Marketing planning software has a somewhat challenging interface for some
  • Lack of training options compared to other planning software

Bitrix24 pricing: 

  • Free: Free
  • Basic: $49/month for 5 users
  • Standard: $99/month for 50 users
  • Professional: $199/month for 100 users

Bitrix24 ratings and reviews: 

  • G2: 4.1/5 (498+ reviews)
  • Capterra: 4.1/5 (749+ reviews)

Learn about marketing tools for startups!

Plan Your Way to Success With Marketing Planning Software

Marketing planning tools help teams stay organized, work their best, and maximize available resources. They also help you spot opportunities, threats, and potential roadblocks—so you can clear them before they become a real issue for your campaigns.

ClickUp gives you the features you need to plan, collaborate, and execute marketing projects. But it also offers a comprehensive list of exciting productivity and project features. 

Give your team the best resources possible and sign up for ClickUp—it’s free. 🤩

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