Product launch checklists, go-to-market (GTM) templates, and roadmaps are meant to keep things on track—but let’s be honest, they’re often all over the place. Teams use different tools, documents get updated in silos, and figuring out which version is the latest can feel like a full-time job.
That’s where a product launch calendar can save your plans. It gives you a clear, visual timeline of your launch, from early product launch strategies to final rollout. With this, product managers (PMs) and product marketing managers (PMMs) can stay aligned, hit key milestones, and keep everything on track.
Let’s walk you through some of the best product launch calendar tools out there in this article. Also, learn how these can help you manage deadlines, track progress, and execute your GTM strategy from start to finish.
👀 Did You Know? 72% of product managers cite the lack of standardization as the primary reason for consolidating tools.
Best Product Launch Calendars to Plan & Execute Successful Launches
- What Should You Look for in Product Launch Calendars?
- The Best Product Launch Calendars at a Glance
- The 11 Best Product Launch Calendars
- How we review software at ClickUp
- 1. ClickUp (Best for all-in-one product launch planning and execution)
- 2. Notion (Best connected workspace for docs and projects)
- 3. Trello (Best for Kanban Board-style visualization)
- 4. Asana (Best for work management)
- 5. Pipefy (Best for process management)
- 6. CoSchedule (Best social media marketing calendar for all teams)
- 7. Aha! (Best for product management and strategic planning)
- 8. Jira (Best for issue and project tracking)
- 9. Monday.com (Best for flexible project tracking)
- 10. ProductPlan (Best for strategic product planning and roadmapping)
- 11. Productboard (Best for customer-centric product management)
- Maximize the Impact of Your Product Launch With ClickUp
Summarize this article for me pleaseWhat Should You Look for in Product Launch Calendars?
The right product launch calendar allows you to track milestones, collaborate across teams, and quickly adjust to any changes in your launch date.
Here are some of the features to watch out for:
- Customizable templates: Calendars that let you build templates based on your specific launch needs, whether for new products or feature rollouts
- Real-time collaboration: Calendars that support team collaboration, allowing stakeholders to update, comment, and track progress in real time
- Milestone tracking and alerts: Tools for monitoring key milestones like marketing campaigns and beta tests, with automatic alerts for important deadlines
- Cross-functional integration: Calendars that integrate with tools your team already uses, like Slack, Trello, or Jira, to keep all data in one place
- Version control for timeline edits: Features that allow tracking changes without losing previous versions, helping maintain consistency across teams
- Task dependencies: Tools that manage critical sequences like design approvals or marketing asset creation, helping prevent delays in the launch process
🧠 Fun Fact: The oldest known calendar, discovered in Scotland and dating back to around 8,000 BCE, tracked lunar phases and seasonal changes. It reveals how ancient civilizations managed time long before the advent of AI tools.
Summarize this article for me pleaseThe Best Product Launch Calendars at a Glance
Here’s a look at the most impressive product launch calendars you can choose from:
| Tool | Best for | Key features | Pricing |
| ClickUp | All-in-one product launch planning and execution for teams of all sizes | Custom views, automated workflows, built-in AI, milestone and deadline tracking, team collaboration | Free plan available; Custom pricing available for enterprises |
| Notion | Small to mid-sized teams seeking a connected workspace for docs and projects | Status and project tracking, custom views, documentation, migrating files from other tools. | Free plan available; Paid plans start at $12/month per user |
| Trello | Kanban Board-style visualization for individuals and small teams | Sprint management, product roadmaps, Power Ups for scale | Free plan available; Paid plans start at $6/month per user |
| Asana | Work management for large to mid-sized teams | Project progress tracking, resource management, reporting dashboards, AI workflows | Free plan available; Paid plans start at $13.49/month per user |
| Pipefy | Process management for non-technical teams at large enterprises | Task management, workflow automation, AI agents, service request tracking, signature management | Free plan available; Paid plans are custom-priced |
| CoSchedule | Social media marketing for mid-sized agencies and teams | Social media campaign planning, scheduling, publishing, and measurement, client-specific timeline management, brainstorming, Social Inbox | Free plan available; Paid plans start at $29/month per user |
| Aha! | Product management and strategic planning for large teams | Project roadmaps, version history, knowledge base creation. | No free plan; Paid plans start from $11/month |
| Jira | Issue and project tracking for enterprises | Agile project management, Scrum boards, user story tracking, detailed reports. | Free plan available; Paid plans start at $8.60/month per user |
| Monday.com | Project tracking for small to mid-sized businesses | Task management, timelines, milestones, Gantt charts, Kanban boards, automated workflows. | Free plan available; Paid plans start at $12/month per user |
| ProductPlan | Strategic product planning and roadmapping for large teams | Roadmap management, Benefit-cost scoring, risk assessment, progress tracking, team collaboration | Custom pricing |
| Productboard | Customer-centric product management for enterprise teams | Collaborative product roadmaps, idea prioritization, product journey tracking, AI insights | Free plan available; Paid plans start at $25/month per user |
Summarize this article for me pleaseThe 11 Best Product Launch Calendars
We’ve rounded up the best product launch calendar options to help you efficiently manage timelines, tasks, and key launch phases in this list. Let’s take a look:
How we review software at ClickUp
Our editorial team follows a transparent, research-backed, and vendor-neutral process, so you can trust that our recommendations are based on real product value.
Here’s a detailed rundown of how we review software at ClickUp.
1. ClickUp (Best for all-in-one product launch planning and execution)
A solid product launch strategy requires a seamless process that covers everything from pre-launch prep to post-launch analysis. That’s where ClickUp, the everything app for work, really shines.
It goes beyond being a basic task scheduling software, giving teams a centralized space to work smarter, faster, and without all the tool-switching.
With ClickUp’s Product Management Software, sales, product, and marketing teams can stay aligned from start to finish. Whether you’re plotting milestones, assigning tasks, or responding to last-minute feedback, ClickUp keeps every moving part in check.
One standout feature? The ClickUp Calendar.
This AI-powered calendar doesn’t just show your schedule—it helps optimize it. It automatically prioritizes tasks, blocks focus time, adjusts meetings, and keeps your day fluid without dropping the ball.
When things shift (as they always do during a launch), the product launch calendar shifts with you. Think of it as an intelligent assistant that’s really good at time management.
Then there’s ClickUp Tasks, with which you can break down the launch process into smaller steps, set task statuses, and assign priority levels. This immediately directs attention to high-priority items.
ClickUp Custom Fields can store additional details, such as links or documents, providing context for every task.
To keep teams on the same page, you can use ClickUp Dashboards and reporting tools. These allow teams to track progress, monitor campaign performance, and measure the success of each launch stage.
ClickUp’s customizable workflows also let you tailor every phase of your launch, from product design and testing to go-to-market campaigns.
Want to get a head start? Check out pre-built launch templates to fast-track setup, and sprinkle in some ClickUp Automations magic to take repetitive tasks off your plate.
Here’s one to get you started: The ClickUp Calendar Planner Template helps you and your team track tasks and deadlines in one place.
This template includes everything you need to stay on top of milestones, break launch projects into tasks, and manage resources effectively.
Or try the ClickUp Product Launch Checklist Template. It’s designed to bring order to chaos by aligning your team, timelines, tasks, and resources. And if you’re managing multiple product launches or working across sprints, the ClickUp Release Management Template takes it up a notch.
With real-time collaboration, teams always work from the same playbook. Comments, updates, and file sharing happen in one centralized place—no digging through emails or playing calendar tag.
So whether you’re managing a cross-functional team, responding to shifting deadlines, or just trying to keep everyone focused on the same goal, ClickUp has your back. It’s not just about getting to launch day—it’s about getting there with clarity, speed, and a whole lot less chaos.
📮 ClickUp Insight: According to our survey, nearly 88% of leaders still rely on manual check-ins, dashboards, or meetings to get updates. The cost? Lost time, context-switching, and often, outdated information. The more energy you spend chasing updates, the less you have for acting on them. ClickUp’s Autopilot Agents, available in Lists and Chats, surface status changes and critical discussion threads instantly. Here’s to never having to ask your team to send “quick updates”.
👀 Real Results: Pigment improved team communication efficiency by 20% with ClickUp—keeping teams better connected and aligned.
ClickUp best features
- Visualize and manage tasks, meetings, and deadlines by date with the ClickUp Calendar View
- Integrate Google, Outlook, and Apple calendars to avoid scheduling conflicts
- Customize task statuses and priority levels to focus the team’s attention on critical tasks
- Set task dependencies to ensure work happens in the correct order
- Leverage ClickUp Brain, the built-in AI, to write release notes, progress updates, landing pages, and more
- Track team performance and launch progress with dashboards and reports
- Plan and execute every stage with product launch templates and checklists
ClickUp limitations
- The wide range of features may require some time to master
ClickUp pricing
free forever
Best for individual users
Free Free
Key Features:
60MB Storage
Unlimited Tasks
Unlimited Free Plan Members
unlimited
Best for small teams
$7 $10
Everything in Free +
Unlimited Storage
Unlimited Folders and Spaces
Unlimited Integrations
business
Best for mid-sized teams
$12 $19
Everything in Unlimited +
Google SSO
Unlimited Message History
Unlimited Mind Maps
enterprise
Best for many large teams
Get a custom demo and see how ClickUp aligns with your goals.
Everything in Business +
White Labeling
Conditional Logic in Forms
Subtasks in Multiple Lists
* Prices when billed annually
The world's most complete work AI, starting at $9 per month
ClickUp Brain is a no Brainer. One AI to manage your work, at a fraction of the cost.
ClickUp ratings and reviews
- G2: 4.7/5 (10,000+ reviews)
- Capterra: 4.6/5 (4,430+ reviews)
What are real-life users saying about ClickUp?
A G2 reviewer says:
2. Notion (Best connected workspace for docs and projects)
With Notion, product teams can track feature statuses, engineers can highlight high-priority bugs, and execs can see the product launch calendar at a glance.
The platform even lets you create custom views that make sense for every department, making collaboration smoother. Plus, you can quickly migrate all your files with zero hassle using Notion’s Confluence, Google Docs, Asana, and Trello importers.
Notion best features
- Break complex projects into tasks and sub-tasks with clear assignees and due dates
- Upload images, embed videos, and add files for more context within each page
- Access over 10,000 templates for work, school, or personal projects
- Brainstorm, generate answers, and auto-fill tables in real time with Notion AI
Notion limitations
- The app’s page-first view can make it challenging for new users to get started
- Customizing systems may require time and effort
Notion pricing
- Free
- Plus: $12/month per seat
- Business: $24/month per seat
- Enterprise: Custom pricing
- Notion AI: Included with Business and Enterprise plans
Notion ratings and reviews
- G2: 4.7/5 (6,700+ reviews)
- Capterra: 4.2/5 (2,500+ reviews)
What are real-life users saying about Notion?
A Capterra review reads:
📖 Also Read: Top Release Management Tools
3. Trello (Best for Kanban Board-style visualization)
Want to get your product to market faster? Trello is a popular choice for product management teams, making it easier to manage sprints and roll out updates with minimal hassle.
The Kanban-style layout is super simple. It allows you to move tasks through stages like ‘To Do,’ ‘In Progress,’ and ‘Done’ with just a drag and drop. Trello also offers pre-built templates that help you track everything from product roadmaps to customer feedback.
With Trello Power-Ups, you can integrate with over 150 tools like Google Drive and Calendar. This gives other teams a clearer view of your product’s development and progress.
Trello best features
- Get a quick project overview with a simple, Kanban-style layout
- Visualize projects using Boards, Calendars, Tables, and Timelines
- Centralize project data like member details, due dates, and attachments
- Customize Trello cards with fields tailored to your business needs
- Automate product launch tasks with Butler, Trello’s AI assistant
Trello limitations
- Lacks real-time chat and smart notifications
- Doesn’t directly allow Agile or Scrum sprints
- The card system isn’t ideal for complex projects
Trello pricing
- Free (Up to 10 collaborators)
- Standard: $6/month per user
- Premium: $12.50/month per user
- Enterprise: $210/annually per user
Trello ratings and reviews
- G2: 4.4/5 (13,600+ reviews)
- Capterra: 4.5/5 (23,400+ reviews)
4. Asana (Best for work management)
As a work management platform, Asana is designed to help you launch new features at scale so you stay on top of everything, no matter how big your team grows. Whether you’re onboarding 10 or 200 users, Asana supports it.
You can easily connect each project or task to your larger business objectives, ensuring everyone is focused on the most critical work. Plus, it meets all your security and compliance needs.
Portfolios help you keep an eye on multiple initiatives, while custom dashboards streamline reporting across teams. Plus, Asana AI helps teams save time through automation and more.
Asana best features
- View projects in Boards, Lists, Timelines, Calendars, and Gantt charts
- Track multiple product launches together with Portfolios
- Automate workflows with Forms, Rules, Bundles, and Templates
- Manage resources with workload and time tracking tools
- Connect with 200+ apps (including ClickUp) and use unlimited projects and file storage
Asana limitations
- Lacks a comprehensive set of project management templates
- Asana AI isn’t available on the free plan
Asana pricing
- Personal: Free forever
- Starter: $13.49/month per user
- Advanced: $30.49/month per user
- Enterprise: Custom pricing
- Enterprise+: Custom pricing
Asana ratings and reviews
- G2: 4.4/5 (11,900+ reviews)
- Capterra: 4.5/5 (13, 300+ reviews)
What are real-life users saying about Asana?
A G2 review says:
5. Pipefy (Best for process management)
Pipefy is a no-code process management tool that helps product marketing teams streamline workflows across all stages of a product launch.
With customizable workflows, teams can organize tasks, approvals, and timelines on one platform. The platform’s AI agents handle repetitive tasks, keeping everything on track and ensuring deadlines are met.
From planning to post-launch, Pipefy centralizes information, automates processes, and boosts efficiency, making it easier to manage complex product launches with minimal manual effort.
Pipefy best features
- Integrate ERPs, databases, and vertical solutions from private cloud or on-premise systems
- Build custom workflows with defined starting points, phases, and necessary integrations
- Use Kanban and Scrum for workflow management
- Manage repetitive tasks and improve process efficiency with Pipefy AI Agents
Pipefy limitations
- Limited data filtering options lead to over-reliance on labeling
- Some users have faced issues with customer support
Pipefy pricing
- Free
- Business, Enterprise, and Unlimited: Custom pricing
Pipefy ratings and reviews
- G2: 4.6/5 (220+ reviews)
- Capterra: 4.6/5 (300+ reviews)
👀 Did You Know? The term “soft launch” originated in the hospitality industry, where restaurants and hotels would quietly open to a limited audience before a grand opening. This approach allowed them to test operations and gather feedback in a low-pressure setting
6. CoSchedule (Best social media marketing calendar for all teams)
If you need an all-encompassing social media marketing calendar, CoSchedule can help you plan, schedule, publish, and measure your social strategy.
For agencies, the agency calendar allows you to manage client-specific timelines, while the content calendar provides mid-sized teams with complete visibility over tasks and projects.
The marketing suite ties everything together, improving coordination across teams and projects. Additionally, you can use the built-in AI to write or optimize your social copy and use the customizable AI prompt templates to generate ideas and content.
CoSchedule best features
- View all your marketing efforts in one place with the marketing calendar dashboard
- Collaborate effectively on task scheduling to ensure deadlines are met across teams
- Brainstorm engaging social media post topics for your audience with AI-driven idea generation
- Generate images for your posts using the AI image generator
CoSchedule limitations
- Some users find that the lack of multi-date projects and campaigns leads to duplicate entries
CoSchedule pricing
- Free
- Social Calendar: $29/month per user
- Agency Calendar: $69/month per user
- Content Calendar: Custom pricing
- Marketing Suite: Custom pricing
CoSchedule ratings and reviews
- G2: 4.4/5 (150+ reviews)
- Capterra: 4.4/5 (100+ reviews)
What are real-life users saying about CoSchedule?
A TrustRadius review reads:
📖 Also Read: Top Marketing Tools for Startups
7. Aha! (Best for product management and strategic planning)
Aha! offers a robust product management tool suite that simplifies the entire product lifecycle. For example, Aha! Roadmaps let you view projects from different angles. The portfolio roadmap provides a high-level view of progress, while the features roadmap focuses on specific tasks and timelines.
For engineering teams, Aha! Develop links directly to the roadmap, keeping development tasks in sync with the overall product strategy. The platform allows you to manage version history and build a tailored knowledge base, so that your product launch team is on the same page.
Aha! best features
- Collect and organize ideas with Aha! Ideas and prioritize based on real user feedback
- Build custom reports and track performance through charts and tables
- Access a knowledge hub with best practices, guides, and tips for product management
- Share product documents, create a product intranet, and collaborate on content
Aha! limitations
- Some users find Aha! complex to navigate initially
- It’s cumbersome to make rapid adjustments to plans
Aha! pricing
- Aha! Develop: Starts at $11/month per user
- Aha! Knowledge: Starts at $23/month per user
- Aha! Whiteboards: Starts at $11/month per user
- Aha! Ideas: Starts at $49/month per user
- Aha! Discovery: Starts at $49/month per user
- Aha! Roadmaps: Starts at $74/month per user
Aha! ratings and reviews
- G2: 4.4/5 (300+ reviews)
- Capterra: 4.7/5 (550+ reviews)
🧠 Fun Fact: Product teams often conduct “pre-mortems” before a launch. This strategy involves imagining that the product has failed and working backward to identify potential causes, allowing teams to address risks proactively.
8. Jira (Best for issue and project tracking)
As a go-to tool for managing Agile projects, Jira by Atlassian is popular with developers. Scrum boards in Jira let you break down complex projects and track user stories. You can visualize progress, set up sprints, and even dive into detailed reports.
Jira also lets you keep track of all tasks tied to a product launch calendar, regardless of which team is working on them. You can configure it to fit your team’s unique processes, workflows, and language. Plus, get a real-time view of release dates, Figma designs, and more, all inside Jira.
Jira best features
- Create Scrum boards to divide large projects into smaller, actionable tasks
- Track project progress with pre-built dashboards and detailed reports
- Simplify your work with AI-powered search, chat, and agents
- Provide developers with visibility into code development and repository access
- Integrate Jira with Atlassian and partner tools via an Open DevOps setup
Jira limitations
- Search and filtering systems feel complicated and need improvement
- The rigid interface and lack of flexibility make customization challenging
Jira pricing
- Free
- Standard: Starts at $8.60/month per user
- Premium: Starts at $17/month per user
- Enterprise: Custom pricing
Jira ratings and reviews
- G2: 4.3/5 (6,300+ reviews)
- Capterra: 4.4/5 (15,200+ reviews)
What are real-life users saying about Jira?
A G2 review says:
9. Monday.com (Best for flexible project tracking)
Monday.com offers a flexible platform for managing product feature launches, catering to teams of all sizes. Its intuitive interface allows you to oversee tasks, timelines, and milestones with minimal effort.
You can visualize your project using Gantt charts, calendars, or Kanban boards, adapting to your team’s workflow preferences. For more advanced needs, higher-tier plans provide access to integrations and automation features.
Monday.com best features
- Customize dashboards with over 30 widgets to make smarter decisions
- Use the Monday AI assistant to automate tasks and generate content
- Make accurate decisions with a single source of truth for all product launch data
- Collaborate in real-time with Whiteboard, embedded documents, and update sections
Monday.com limitations
- Users experience a steep learning curve
- Doesn’t include a built-in screen capture feature, which may impact remote teams that rely on visual communication
- Performance dips when handling large data volumes, causing lag and slowdowns
Monday.com pricing
- Free
- Basic: $12/month per seat
- Standard: $14/month per seat
- Pro: $24/month per seat
- Enterprise: Custom pricing
Monday.com ratings and reviews
- G2: 4.7/5 (13,600+ reviews)
- Capterra: 4.6/5 (5,400+ reviews)
👀 Did You Know? Over 30,000 new consumer products are launched annually, but only 40% of the developed products reach the market, and among those, only 60% generate revenue.
10. ProductPlan (Best for strategic product planning and roadmapping)
If you work in product management, ProductPlan makes it easier to organize and present your roadmaps with clarity. It starts with the Parking Lot—a dedicated space to collect and store product ideas until they’re ready to move forward.
ProductPlan lets you use roadmap data to build effective product launch plans. Create checklists of your pre-launch, launch, and post-launch tasks and assign owners and statuses to each to create transparency across teams.
You can also share progress updates and highlight risks in reports to stakeholders to keep everybody aligned.
ProductPlan best features
- Keep product teams and stakeholders on the same page with defined responsibilities and dates
- Collaborate with your team via comments
- Give stakeholders a detailed view of all product launch statuses
- Visualize multiple roadmaps in one view
ProductPlan limitations
- Compared to Jira or Trello, ProductPlan offers fewer customization options for workflows, fields, and integrations
ProductPlan pricing
- Custom pricing
ProductPlan ratings and reviews
- G2: 4.4/5 (150+ reviews)
- Capterra: 4.4/5 (50+ reviews)
11. Productboard (Best for customer-centric product management)
Productboard is what you need if you’re looking for a tool to build your product roadmap and keep everyone in the loop.
It’s a great way to visualize timelines, prioritize, and track each product’s journey from start to finish. You can start with a blank slate or pick from product launch plan templates like sprint plans, monthly launches, release plans, or Kanban roadmaps.
What sets Productboard apart is how it differentiates access levels. You have your ‘roadmap makers’ who create, edit, and share everything. Then, there are ‘viewers,’ who can see the product launch calendar but can’t make changes, and ‘contributors,’ who can leave comments.
Productboard best features
- Prioritize the right product features using customer feedback
- Build collaborative roadmaps aligned with business goals
- Automate workflows and standardize processes for greater efficiency
- Monitor progress, track dependencies, and flag any risks in time
- Plan impactful product launches with feature release planning
- Integrate with tools like Slack, Microsoft Teams, Jira, and Zapier
Productboard limitations
- Some users report lag and syncing issues on the platform
Productboard pricing
- Starter: Free
- Essentials: $25/month per maker
- Pro: $75/month per 2 makers
- Enterprise: Custom pricing
Productboard ratings and reviews
- G2: 4.3/5 (250 reviews)
- Capterra: 4.7/5 (150+ reviews)
What are real-life users saying about Productboard?
A G2 review reads:
📖 Also Read: Press Release Templates and Examples
Summarize this article for me pleaseMaximize the Impact of Your Product Launch With ClickUp
A product launch is a dynamic process that involves effective planning, coordination, and execution. Each tool mentioned here brings unique strengths to the table, whether it’s CoSchedule’s social media marketing calendar or ProductPlan’s roadmapping capabilities.
But if you need a tool that seamlessly integrates everything into one platform, ClickUp is your ultimate solution.
ClickUp transforms product launch planning and execution into a streamlined, collaborative, and data-driven process—making it the go-to tool for teams aiming for a successful product launch, on time and on target.
This all-in-one project management system provides well-structured product launch checklists, customizable workflows, and the ability to collaborate across teams, maximizing impact and delivering lasting value to your customers.
Its robust suite of features makes it a top choice for those seeking to manage every stage of a product launch from a single workspace.
Ready to ace your product launch? Sign up for ClickUp today.
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