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Reddit marketing is a good way to engage with your target users and then subtly market your product.

You’ve likely come across karma restrictions.

You need karma to participate meaningfully in high-value communities, but you can’t get karma without actually participating.

You can’t buy Karma, nor can you fake your way through with low-effort contributions. It’s like a closed loop, keeping new Reddit users from accessing the platform’s best conversations and opportunities.

Want to break this cycle without falling into spam traps or getting shadowbanned? Below, we show you how to get Karma on Reddit. 

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What Reddit Karma Is and Why It Matters

Reddit Karma is a user reputation score that demonstrates your ability to add value to niche Reddit interactions. It indicates how much the community members appreciate your presence and contribution, earned through upvotes and lost via downvotes.

Here’s why Reddit Karma matters: 

  • Unlocks access to interact, contribute, and participate in high-value Reddit communities
  • Higher Karma establishes you as someone Redditors can trust
  • Helps overcome cool-down periods and posting limits
  • Supports Reddit marketing efforts by signaling legitimacy to brands and communities that use Karma as a quick credibility filter

What Reddit karma measures

Higher Reddit Karma (score) puts you across as a genuine user who understands the platform’s culture. The score reflects the community’s level of agreeableness towards you.

Here are the three parameters that shape your Karma score:

  • Community approval: How valuable or entertaining people in a community consider your content, i.e., posts and comments
  • Contribution quality: How well you add value through helpful answers, original content, or thoughtful discussions
  • Content relevance: How well your contributions align with what specific subreddits care about and when you post them

The difference between post Karma and comment Karma

Reddit tracks two types of Karma based on how you participate. Your activity earns you either post Karma (from original submissions) or comment Karma (from replies and discussions).

📌 Example: This user has Post Karma 6.3K and Comment Karma 4.4K. Digging further shows that the person has 210 contributions. 

Reddit karma: How to Get Karma on Reddit
via Reddit

Here’s how post Karma differentiates from comment Karma:

Point of DifferenceComment KarmaPost Karma
How you earn itUpvotes on your comments in other users’ postsUpvotes on your original posts—images, links, text posts, or videos you submit
Barrier to entryLower entry barrier—there are unlimited opportunities to comment and add value in discussionsHigher entry barrier—can’t just spam posts before contributing meaningfully
RestrictionsGenerally no restrictions, and even in communities with minimum thresholds, one can participate with a smaller Karma scoreRequire higher Karma to post in niche-specific communities, and also require high-quality, unique content to gain traction
VisibilityVisible as comment Karma in your profileVisible as post Karma in your profile
How to add valueMake meaningful additions to existing discussions, share personal experience, provide helpful answers, or provide contextPost original content, invite responses through question-based posts, and  share unique perspectives or findings

Your post and comment Karma, combined, give you your combined Karma score. 

🔔 Remember: When community members downvote your posts or comments, it takes away the upvotes. 

⚠️ Note: There’s also community Karma, which tracks upvotes you’ve received specifically within individual subreddits. A few subreddits have community Karma restrictions in place. You need a specific community score to post or comment there.

How Karma affects posting, joining subreddits, and credibility

If you want to build active engagement on Reddit, Karma isn’t optional. You need it to access high-value communities, participate in discussions without restrictions, and establish yourself as someone worth listening to. Without sufficient karma, you’re essentially locked out of the platform’s best conversations.

Here’s how Karma (or lack of it) affects your activity on Reddit:

  • Minimum Karma thresholds: Many popular subreddits like r/AskReddit, r/videos, and r/memes require minimum Karma scores before you can post or comment
  • Rate limiting: Low Karma means longer wait times between posts and comments, you might have to wait 10-15 minutes between interactions
  • Credibility signals: People won’t trust your recommendations or advice if you don’t have a Karma score backing up your contributions
  • Access to exclusive subreddits: Private communities won’t even let you join without meeting their Karma requirements
  • Reduced spam suspicion: Higher Karma means moderators and users give you the benefit of the doubt instead of flagging your content as potential spam

👀 Did You Know? 75M people searched on Reddit weekly in Q3. Reddit Answers is now integrated into core search results and expanding to non-English languages. Users aren’t just landing on Reddit from Google anymore; they’re starting their searches there.

Common misconceptions about Karma

If you’re new to Reddit marketing, below, we shed light on the myths around Karma: 👇

Misconception Reality
High Karma directly translates to post visibilityKarma doesn’t affect how Reddit’s algorithm ranks your posts—relevance, engagement speed, and subreddit activity matter more
You can buy Karma or use services to boost itYou cannot buy Karma. Engaging in Karma farms, subreddits specifically designed to exchange upvotes, violates Reddit’s terms of service and will get your account banned
Deleting a downvoted post or comment restores lost KarmaYour Karma score stays the same even after deletion. Just accept the downvotes with grace and acknowledge your mistakes
Upvotes translate to Karma on a 1:1 ratioKarma will not be equal to the number of points you have received on your posts. Focus on genuine participation and interaction
Karma expires or decreases over time if you’re inactiveKarma is permanent and doesn’t decay regardless of how long you stay away from the platform
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How Reddit Karma Works

You gain Karma from engaging on Reddit, but the system isn’t as straightforward as it seems. 

Reddit uses a complex algorithm that weighs factors like upvotes/ downvotes, timing, and vote velocity to determine how much Karma you actually earn. 

You would never know how much Karma a comment or post would bring. However, you must know the basics ✴️

Upvotes, downvotes, and ranking signal

In simplest terms, you earn Reddit Karma by getting upvotes on your posts and comments. Simultaneously, you also lose Karma when downvotes on your content decrease your score.

Upvotes

Upvotes are a core part of Reddit’s system, acting as votes of approval. When you add valuable insights to existing conversations or create posts that resonate with a community, people upvote your content, which increases visibility.

Upvotes build your Karma score, but the system focuses on engagement rather than operating proportionately. One upvote doesn’t equal one Karma point.

📌 Example: In this post about the social aspect of social media dying out. One commenter shared a personal take on feeling overwhelmed by constant short-form video content and explained why they’ve gravitated toward Reddit instead. 

The comment received 67 upvotes. 

Reddit thread: How to Get Karma on Reddit
via Reddit

Downvotes

Traditionally, downvotes are for content that’s incorrect, off-topic, or trolling, not just for disagreement. There’s often a domino effect on Reddit where high votes (up or down) lead to more votes in the same direction.

When someone downvotes your comment or post, you lose Karma and your content is pushed down in the feed, reducing its visibility. 

Ranking

Ranking is what people see. It refers to how individual posts are sorted in a subreddit’s feed, by “hot,” “new,” “top,” or “controversial.” However, the Karma score and ranking aren’t very closely related; they don’t affect where new posts appear.

Your existing Karma score has no relation to whether the post will rank higher or lower. A brand-new account with zero Karma can still hit the top of r/all if the post catches fire early.

Subreddit rules that impact Karma

Every subreddit operates differently. Ignoring their specific rules can tank your Karma-building efforts before you even start. Watch out for:

Rule typeWhat it means
Karma thresholdsMost subreddits don’t disclose Karma requirements upfront. 
Search for “Community Rules,” “FAQ,” or pinned posts in the sidebar (desktop) or “About” tab (mobile). 
Look for keywords like “Karma,” “new users,” “low Karma,” or “account age” within their rules
ShadowbanningRule violations can get you shadowbanned, i.e., your posts may appear normal to you but would remain invisible to everyone else.Read community guidelines thoroughly before posting to ensure you aren’t violating policies around self-promotion, spam, or off-topic content
Posting requirementMany subreddits enforce strict content or formatting rules that determine whether your post even appears.
Here are a few examples:
r/CatsInBusinessAttire: Post pictures of cats in business attire
r/Showerthoughts: Posts must be original, thought-provoking observations that follow specific formatting rules
r/BreadStapledToTrees: Exactly what it sounds like; bread stapled to trees
When you don’t follow guidelines, your post or comment won’t get approved, and you’ve wasted an opportunity to build Karma in that community.

🧠 Fun Fact: 30-75% of Redditors are not found on any other social media platforms. 

For a deeper insight, 

  • 39% of Redditors are not on Instagram
  • 53% of Redditors are not on Twitter/X
  • 74% of Redditors are not on LinkedIn
  • 75% of Redditors are not on Snapchat

If you’re not marketing on Reddit, you are most definitely missing out on an untapped market opportunity.

Why timing and relevance matter

Make a comment when the post is relatively new and gaining traction. This increases the chances that your comment will gain visibility and more upvotes.

Here’s what you need to check to ensure your content goes out at the right time:

  • Know when your subreddit is active: Professional communities peak during work hours on weekdays, while hobby subreddits see more traffic in evenings and weekends
  • Audience’s location: If participants are primarily in EST, align your post and comment timings to when they are most active
  • Jump on trending topics: Identify seasonal discussions or current events within a subreddit and contribute while the conversation is hot

💡 Pro Tip: How to find relevant communities on Reddit (before you post)? 

Use Google searches like site:reddit.com [your topic] to find existing high-performing threads, even before opening the app and check what’s working. As you can see, you can search for just about anything, and Reddit will have you covered!

Google search : How to Get Karma on Reddit

Before posting, validate the subreddit:

  • Sort posts by Top → Past month to see what content actually gets upvoted
  • Check the comment-to-upvote ratio. High comments usually mean active discussion and better Karma potential
  • Read the last 5–10 top posts to understand tone, depth, and what the community rewards

Finally, lurk before you post:

  • Spend a few days commenting before creating your own post
  • Match the community’s writing style, some value long, thoughtful responses, others reward concise takes

📮 ClickUp Insight: More than half of all employees (57%) waste time searching through internal docs or the company knowledge base to find work-related information. And when they can’t? 1 in 6 resorts to personal workarounds, digging through old emails, notes, or screenshots just to piece things together.

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How to Get Karma on Reddit (Step-by-Step)

Here’s a step-wise plan to get Karma on Reddit ⭐

Step 1: Research and choose the right subreddits

Start by searching for Reddit threads related to your work or industry. 

That is, if you’re in marketing, look for communities discussing content strategy, social media trends, or brand building. These are the subreddits where you can contribute and offer genuine expertise (and eventually build Karma).

Here are a few ways to identify relevant Reddit marketing communities:

  • r/findareddit: Post what you’re looking for and get recommendations from experienced Redditors on r/findreddit
  • Keyword-based search: Use Reddit’s search bar with terms like “AI in performance marketing”, “How to scale SaaS content strategy with AI”, marketing professionals, “freelance writers,” or your specific niche to find active discussions
  • Explore related subreddits: Check the sidebar of communities you already know, most list related subreddits that might be relevant

Relevance matters more than size here. A smaller, engaged community where you can add value beats a massive subreddit where your content gets lost.

Find three to four communities to begin with, prioritizing ones with lower entry barriers. Look for subreddits with no Karma thresholds on commenting and posting so you can start participating immediately.

How does ClickUp help? 

Use BrainGPT to analyze the rules and guidelines of each community.

This contextual AI in the ClickUp Workspace does a lot of heavy lifting for you. It can analyze information in relation to the research you’re already doing instead of treating each subreddit in isolation. This makes it easier to compare communities, spot patterns, and avoid rule violations.

📌 Example: Use ClickUp BrainGPT to rewrite content in Reddit-friendly formats. You can also ask it to extract content restrictions, formatting rules, community expectations, and moderation triggers. 

Use ClickUp Brain to create helpful content for Reddit
Use ClickUp Brain to create helpful content for Reddit

You can even use BrainGPT’s Enterprise Search to analyze comments and posts in your target communities. The AI can run deep analysis to surface power users, engagement patterns, tone, humor style, and inside jokes. This automated analysis brings you up to speed without spending weeks lurking and observing.

Create structured ClickUp Docs with your findings so anyone on your team working on Reddit Karma can get up to speed quickly. Include sections for:

  • Community purpose and audience
  • Karma and account age requirements
  • Content format preferences
  • Peak activity times
  • Common engagement patterns
ClickUp Docs with AI to create content : How to Get Karma on Reddit
ClickUp Docs with AI to create content and document rules for Reddit

Offer open access to everyone working on Reddit Karma and marketing. Team members can add and edit information as they learn, and ClickUp automatically saves changes with full version history.

💡 Pro Tip: Keep a list of communities you eventually want to participate in. Set these as long-term goals.

Step 2: Start building a reputation with comments 

The foundation for building Reddit Karma is to comment and post consistently. And since comments have a lower entry barrier and require less effort (than posts), start there.

Here’s what you can do 📝

  • Go to any subreddit or visit the Reddit community on your feed, ideally, your targeted ones
  • Sort content by “Rising”, “New”, or “Hot” to find posts gaining traction early
  • Look at the formatting and structure of comments (or other posts within the same subreddit). Do users reward sarcastic one-liners or well-sourced insights?
  • Comment within the first few hours of a post going live to stay visible near the top
  • Add genuine value through shared personal experiences, helpful context, or answers to questions people are asking

Aim for at least 5-10 quality comments daily across different posts to build momentum.

How does ClickUp help?

Use Talk-to-Text to articulate your thoughts. This hands-free model captures your ideas and structures them into coherent comments, removing filler words and tightening your message. Talk to Text is a productivity hack that ensures that no valuable insight gets lost in the process.

Transcribe thoughts as they occur with Talk to Text
Transcribe thoughts as they occur with Talk to Text

With Talk-to-Text, you can:

  • Pick the level of enhancements for your comments, be it minimal edits or professional polish
  • Match the voice, style, and formality wherever you dictate
  • Mention colleagues, Tasks, and Docs, and the AI will auto-connect the right people with the correct links
  • Speak in your language and type fluently in 50+ languages

Further, you can set ClickUp Reminders to check Rising posts during peak hours. If your target subreddit’s audience is primarily in PST, schedule reminders for their active times so you’re commenting when engagement is highest.

Block time in calendars specially for your Karma-building activities, even if it’s a 15-minute job. 

Set recurring reminders with ClickUp Reminders : How to Get Karma on Reddit
Set recurring reminders for Reddit activities with ClickUp Reminders

💡 Pro Tip: Create ClickUp Tasks with due dates and custom fields. These fields help you track comment performance, engagement rates, and which subreddits deliver the best results. For easy filtering, group and tag tasks by subreddit to identify patterns over time.

Creating tasks on ClickUp for Reddit tasks
Creating tasks on ClickUp for Reddit-related work

Step 3: Create your first strategic posts 

Once you’ve built some comment Karma and understand how your target communities operate, it’s time to start writing and sharing content. 

Posts that are insightful, entertaining, helpful, unique, or emotionally resonant earn upvotes because they connect with what a community actually cares about.

Read the room. Scroll through the top posts from the past month in your target subreddit and identify patterns.

  • What gets thousands of upvotes?
  • What generates hundreds of comments?
  • Is it detailed how-to guides, personal stories, controversial takes, or meme-style humor?

📌 Example: This person pitches an early-stage idea: a tool that turns web novels into interactive, Bandersnatch-style games using AI.

What’s notable is that there’s no product link, no signup page, and no DM me for beta access. Even the incentive (lifetime access) is framed as a thank-you.

Reddit thread: How to Get Karma on Reddit
via Reddit

How does ClickUp help? 

Use ClickUp Whiteboards to brainstorm post ideas for different subreddits. It connects your chats, tasks, and docs together, giving you a visual platform to turn concepts into concrete projects.

Brainstorm Reddit post ideas on ClickUp Whiteboards
Brainstorm Reddit post ideas with your team on ClickUp Whiteboards

🧠 Fun Fact: r/funny Reddit thread has over 4.9 million weekly visitors (more than the population of France)!

Step 4: Optimize timing using data

Use tools like Later for Reddit or RedditMetis to identify when your target subreddit’s audience is most active. Test different time slots systematically. Post similar content types at varying hours across a specific period and compare engagement.

Here’s what to track:

  • What posts are gaining higher engagement at specific times, morning posts might work better for professional advice, while evening posts crush it for entertainment content
  • What kind of topics are causing controversy or dislike from people, negative reactions reveal community sensitivities you need to avoid
  • Weekday performance versus weekend performance for knowledge-heavy content
  • How quickly your post drops off the “Hot” or “Rising” feed
  • Comment-to-upvote ratio at different times, higher ratios signal genuine engagement beyond passive scrolling
  • Upvote velocity in the first hour, posts gaining high upvotes in the initial few hours typically continue climbing, while slower starts rarely recover

How does ClickUp help? 

Set rule-based Automations to streamline your posting workflow. Define triggers, conditions, and actions that execute without manual intervention.

Here are a few Automations you can try: 

  • When a draft Doc status changes to “Ready,” automatically move it to your posting queue and notify the assigned team member
  • When a task is tagged “needs image,” assign it to your designer and set a due date 24 hours before the scheduled post time
  • When a post reaches “Approved” status, create a reminder for optimal posting time based on subreddit data
  • When a post goes live, create a follow-up task to check engagement after 24 hours and log results

⭐ Bonus: Watch this video to learn how to automate your daily videos 👇

Further automate your Reddit Karma workflow with Super Agents that interpret context and act autonomously. Agents read your task descriptions, understand subreddit requirements, and move work forward without constant prompting.

Use Super Agents or Autopilot Agents for intelligent agentic workflows 

These agents can: 

  • Update task statuses when content meets community guidelines
  • Route drafts to the right reviewer based on subreddit expertise and to manage workload
  • Assign team members when visual assets are needed
  • Flag posts that might violate community rules before you submit them

Unlike rigid automations, Agents adapt to your workflow and learn from how you work.

Step 5: Monitor and iterate

Spend equal time tracking your Karma strategy and its results as you spend planning and implementing. Review engagement, mainly upvotes and downvotes on your comments and posts, to refine your approach systematically. 

What to analyze?Iteration steps
Top-voted content patternsCreate more content following these patterns, i.e., subject, format, tone. length, structure
Downvoted posts and commentsLook for patterns—were you too promotional, off-topic, or misreading community culture? Avoid repeating these mistakes
Posting time performanceCompare engagement for similar content posted at different times. Shift your posting schedule to windows that consistently deliver higher upvotes
Flagged or removed contentReview the content that moderators removed and study the community rules again to adjust your content 

How does ClickUp help? 

When you’re scaling your Karma strategy, spreadsheets can only take you so far. Reddit performance is contextual and time-sensitive. Static rows don’t show patterns across subreddits, post types, or timing.

You need a dashboard that can analyze performance in real time across all activities. 

Enter: ClickUp Dashboards, your central monitoring and iteration hub. They help you: 

  • Track posts and comments by subreddit
  • Log upvotes, downvotes, and comment volume over time
  • Compare engagement by post type and posting time
  • Flag removed or locked content for review
Visualize the success of Reddit karma efforts with ClickUp Dashboards
Visualize the success of Reddit Karma efforts with ClickUp Dashboards

⭐ Bonus: Pair Dashboards with AI Cards to summarize the data intelligently. Here’s how to use this combo 👇

ClickUp makes your Karma-building efforts systematic. What could have been a chaotic process becomes a repeatable workflow you can scale and improve with this all-in-one work app.

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Tips to Maximize Reddit Karma Over Time

There’s no rulebook for predicting or analyzing which posts or comments will translate into Karma gains. However, certain behaviors consistently increase your chances of earning engagement and Karma over time.

Here are a few tips that can help ✅

  • Build genuine relationships: Recognize regular contributors, reply to people who engage with your content, and participate in discussions beyond your own posts
  • Stay consistent instead of bulk posting: Show up consistently for months rather than showing excessively for two weeks and then crickets. Reddit favors steady participation over sporadic bursts
  • Leverage your expertise: Answer questions with unique experiences and depth that others with less skill or industry exposure can’t match
  • Cross-post strategically: Share your high-performing content to related subreddits where it’s genuinely relevant and repurpose it in different formats across communities
  • Contribute original content: Post your own analysis, original research, personal stories, or creative work—something that can’t be found anywhere else

👀 Did You Know? One of the most popular “Ask Me Anything” (AMA) posts has over 90,000 upvotes. It’s a first-hand narrative by Nicolas Cage titled “I’m a lobster diver who recently survived being inside a whale.”

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What Not to Do When Trying to Get Reddit Karma

Reddit thread
via Reddit

Building Karma is a gradual process. Patience and consistency pay off. 

Here’s what you should absolutely avoid doing ❌

  • Don’t lobby for upvotes: Adding “please upvote” or “share if you agree” in your posts or comments may look harmless, but it is spammy behavior that won’t raise your Karma and might get you flagged
  • Avoid promoting your brand before building a reputation: Don’t promote your brand before you have significant Karma on your profile. Focus on being credible first, and then your recommendations won’t be taken with a grain of salt
  • Don’t use Karma farms: Karma farms are subreddits specifically designed to exchange upvotes artificially. It may give you an uptick in Karma score, but most communities will flag you after reviewing your post history
  • Don’t delete downvoted content: Deleting downvoted content doesn’t restore your Karma score. Just accept your mistakes if needed and move on
  • Avoid engaging in negative or troll behavior: At least initially, stay away from contradictory opinions as well. Build credibility before challenging popular viewpoints
  • Don’t make low-effort comments: Don’t state the obvious like “makes sense,” “agree,” or “this” under high-ranking content just to gain visibility. Low-effort comments get flagged as spam and can result in Karma restrictions

💡 Pro Tip: If you see “blocked by network security” when trying to access certain subreddits, it’s often your workplace or school firewall, not Reddit. Use a VPN or switch to mobile data to access communities during your Karma-building activities, but always respect your organization’s internet usage policies.

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Is Reddit Karma Worth It?

Although Reddit Karma doesn’t translate to any real-world value, it’s your credibility currency within the Reddit ecosystem.

It opens access to gated communities filled with like-minded people. Use this platform to find real pain points, stories, and genuine feedback for your products. 

Building Karma definitely makes sense if:

  • You’re building a product whose target audience is actively opinionated on Reddit
  • You have brilliant insights that someone of your caliber or industry can’t offer, gatekeeping won’t gain any benefits
  • If you want to influence where your customers validate their decisions
  • You genuinely enjoy the community aspect of a social media platform 

🧠 Fun Fact: Redditors inspired the first-ever “Redditor edit” model for Škoda Auto. When Škoda Auto was planning to launch the new 4th-generation Škoda Octavia, Redditors were invited to an exclusive car-share test drive IRL—and shared their experience with the model directly with the community.

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Plan and Track your Reddit Karma Efforts with ClickUp

Remember, Reddit offers something most platforms don’t: a real conversation. Posts and comment Karma are the way communities signal that your contributions are relevant, helpful, or worth engaging with. 

With ClickUp, you can centralize everything—from planning to monitoring in one place. 

Ready to get started? Sign up on ClickUp for free

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Frequently Asked Questions

How to get Karma points? 

Earn Karma by receiving upvotes on your posts and comments across Reddit. Post valuable content, contribute thoughtful comments to discussions, and engage authentically with communities relevant to your expertise or interests.

How much is 1 Karma on Reddit? 

Karma doesn’t operate on a 1:1 ratio with upvotes. Reddit uses a complex algorithm that weighs factors like vote velocity, timing, and engagement patterns to determine how much Karma each upvote actually adds to your score.

Does Reddit pay you for Karma? 

No, Reddit doesn’t pay users for Karma. Karma is purely a reputation score within the platform that unlocks access to restricted communities and establishes credibility, but it has no real-world monetary value.

What content gets the most Reddit upvotes?

Original, valuable content tailored to specific communities gets the most upvotes. How-to guides, personal stories with unique insights, data-driven analysis, entertaining discussions, and content that solves problems or sparks genuine conversation consistently perform well.

Everything you need to stay organized and get work done.
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