Competition in business can be ruthless, and whether you’re a budding entrepreneur or a seasoned business owner, staying ahead of your rivals is key.
Ever wonder how the pros do it? They have a secret weapon—competitive analysis!
Imagine having a simple, easy-to-use tool that lets you spot the strengths and weaknesses of your direct competitors while also helping you fine-tune your own business strategy. That’s where competitor analysis tools come into play.
Competitive analysis templates take the guesswork out of marketing strategy, letting you identify market trends, improve your offerings, and create smarter marketing plans—all with just a few clicks.
In this blog, we’ll explore the best Google Sheets templates for competitive analysis and show you how they can give you that all-important edge to thrive in the long run.
Ready to get started? Let’s go!
Free Competitive Analysis Templates for Google Sheets
- What Are Competitive Analysis Templates?
- What Makes a Good Competitive Analysis Template?
- 5 Free Competitor Analysis Templates for Google Sheets
- Alternative Competitive Analysis Templates
- 1. ClickUp Competitive Analysis Pricing Template
- 2. ClickUp Competitive Analysis Whiteboard Template
- 3. ClickUp Competitor Tracking Template
- 4. ClickUp Competitive Market Analysis Template
- 5. ClickUp SEO Competitor Analysis Template
- 6. ClickUp Comparative Market Analysis Template
- 7. ClickUp Comparison Matrix Template
- 8. ClickUp Product Features Matrix Template
Summarize this article for me pleaseWhat Are Competitive Analysis Templates?
A competitive analysis template is a structured tool that helps you evaluate your competition and understand your business’s position in the market.
These templates enable you to:
- Identify competitors and their offerings
- Benchmark your products or services against competitors
- Gain insights from competitors’ strengths and weaknesses
- Track industry trends and uncover opportunities
- Use data for informed strategic planning
- Create strategies to grow market share
Typically available in formats like Google Sheets, these templates allow you to input and organize key data on competitors’ strategies, market positions, and overall performance.
Common sections within a competitive analysis template often include:
- SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
- Competitor research
- Market analysis
- Strategic planning
The primary goal of using these templates is to provide a clear framework for analyzing the competitive landscape, identifying emerging trends, and using insights to shape your product and marketing strategies effectively.
Summarize this article for me pleaseWhat Makes a Good Competitive Analysis Template?
A good competitive analysis report template efficiently organizes data to provide comprehensive insights into the competitive landscape.
Here are the key features that define a great template:
- Comprehensive sections: The template should clearly define sections for competitor profiling, market analysis, SWOT analysis, and strategic planning, ensuring all aspects of competitive analysis are covered
- Comparative elements: A top-tier template goes beyond simple data entry, offering tools like competitive metrics and side-by-side comparisons to clarify market positioning and competitor strengths
- Customizability: The template must be adaptable, allowing users to modify fields and categories to suit specific industry analysis needs or focused analysis, maintaining flexibility for various business scenarios
- Ease of use: A well-designed template promotes user engagement with a straightforward layout that simplifies data entry and ongoing updates, enhancing user experience and accuracy in data handling
- Integration capabilities: It should integrate smoothly with other tools and platforms for efficient data import and export, streamlining the analysis process and ensuring consistency across data sources
- Visual components: Effective templates use visual aids—such as charts, graphs, and tables—to make complex information more digestible, helping users quickly grasp trends and insights
- Actionable Insights: The template should be designed to surface actionable insights and strategic opportunities, enabling users to make informed decisions that enhance their competitive edge
Bonus Tip: Wondering how to take your competitive analysis to the next level? Incorporating a SWOT analysis template can help you clearly identify strengths, weaknesses, opportunities, and threats. This will make it easier to focus on strategic improvements and outshine competitors.
Summarize this article for me please5 Free Competitor Analysis Templates for Google Sheets
Analyzing your competition can be tough, but with the right tools, you can do it better and faster.
Competitor analysis templates for Google Sheets simplify the process, helping you collect, analyze, and leverage key competitive insights with ease.
Let’s take a look:
1. Competitor Feature Comparison Template by Coefficient
The Competitor Feature Comparison Template by Coefficient is specifically designed to assist product managers in evaluating product features across multiple aspects. This template facilitates the process of creating data-driven pricing strategies that effectively compete in the market.
Key features
- Structured interface for easy feature comparison
- Data-driven analysis for pricing and positioning strategies
- Streamlined for informed decision-making
Ideal for: Product managers who need to assess and compare product features across multiple competitors find this template helpful. It’s also ideal for teams aiming to refine their product offerings and pricing strategies with clear, data-driven insights.
2. Product Competitive Analysis Template by Coefficient
The Product Competitive Analysis Template by Coefficient allows users to efficiently organize and dissect vital information about rival products, providing a clear snapshot of competitive dynamics. The template’s structured format ensures that you capture every crucial detail necessary for a thorough competitive assessment.
Key features
- Comprehensive layout for evaluating pricing, features, market presence, and customer feedback
- Easy-to-use interface for streamlined data entry and updates
- Customizable fields to tailor the analysis to specific market needs
Ideal for: Product managers, marketing teams, and business strategists who need to analyze competitor products and gain valuable insights to inform their own strategies and decisions.
3. Competitive Matrix Template by Coefficient
The Competitive Matrix Template for Google Sheets by Coefficient simplifies the process of comparing your company against competitors across multiple dimensions, such as market share, product features, and customer satisfaction.
Key features
- Structured format for comprehensive visualization of competitive positioning
- Easy data entry process for ongoing assessments
- Customizable categories to align with specific competitive metrics
Ideal for: Marketing teams and strategic planners who need to track and compare various aspects of their competition.
4. Competitor Research Template by Coefficient
Coefficient’s Competitor Research Template for Google Sheets lets you systematically collect and analyze crucial data about your competitors—from business strategies and market performance to product details and customer feedback.
Key features
- Detailed sections for marketing strategies, financial overview, and other crucial aspects
- Customizable fields to suit specific industries or focus areas
- Integration capabilities for importing data from external sources
Ideal for: Market analysts and business strategists who need to gather and analyze detailed competitor data find this template useful.
Read More: 10 Best Research Management Software
5. Social Media Competitive Analysis Template by Coefficient
The Social Media Competitive Analysis Template provides marketers with a powerful tool for evaluating their social media strategies in relation to key competitors. It offers a streamlined approach for collecting and comparing key performance indicators (KPIs) across various social media platforms.
Key features
- Automated data import from major social media platforms
- Comparative analysis of engagement rates, follower growth, and content performance
- Tools for identifying strengths and weaknesses in your social media strategy
- Collaboration features for team-based strategy development
Ideal for: Marketing teams aiming to enhance their social media impact through data-driven insights and collaborative planning.
Summarize this article for me pleaseAlternative Competitive Analysis Templates
The least exciting part of competitor analysis is all that manual data you need to enter into the templates. Some AI-powered assistance can make all the difference here.
AI tools for competitor analysis like ClickUp stand out in this regard, offering a diverse range of templates designed to enhance your competitive analysis efforts.
Whether you need to track market trends, compare product features, or analyze social media performance, these templates can cater to different aspects of your competitive strategy.
Best part? You can automate the data entry side of things with ClickUp Automations and ClickUp Brain, taking the tedious bits out of your competitive analysis process.
Here are the top ClickUp templates to consider:
1. ClickUp Competitive Analysis Pricing Template
ClickUp’s Competitive Analysis Pricing Template offers a structured approach to evaluating and comparing competitor pricing strategies, product costs, and market offerings. It’s designed to help businesses make informed pricing decisions that enhance profitability while staying competitive.
Key features
- Helps build your understanding of the competitive landscape and market dynamics
- Aids in identifying pricing strategies that can provide a competitive advantage
- Supports informed decision-making regarding the pricing of your products or services
Ideal for: Pricing analysts, product managers, and strategic planners who need a flexible tool for making strategic pricing decisions and collaborating across teams.
2. ClickUp Competitive Analysis Whiteboard Template
ClickUp’s Competitive Analysis Whiteboard Template leverages ClickUp’s Whiteboard feature, which allows you to visually map out competitive elements and assess them against set metrics.
Its interactive nature ensures that you can dynamically adjust your analysis, track project progress, and refine your strategies in response to the latest market developments.
Key features
- Visualize competitive dynamics interactively
- Get real-time updates and customize fields to fit your needs
- Use drag-and-drop functionality for easy element management
- View changes and adjustments dynamically as they happen
Ideal for: Marketing teams looking for an interactive and up-to-date view of their competitive field. It’s especially useful for businesses needing to monitor and adjust their competitive strategies continuously.
3. ClickUp Competitor Tracking Template
ClickUp’s Competitor Tracking Template offers a unified approach to gathering, organizing, and accessing detailed information about competitors‘ products, features, pricing, and marketing efforts.
It features customizable statuses, detailed custom fields, and various views tailored to different product categories. This setup enhances your ability to manage and visualize data effectively, whether you’re tracking the latest smartwatch releases or analyzing broader market trends.
Key features
- Access multiple views tailored to different product categories
- Systematically track product features, pricing, and marketing efforts
- Use a centralized repository for easy access to competitor information
Ideal for: Product managers and marketing analysts who need a comprehensive tool for tracking and analyzing competitor activities find this template helpful. It is especially useful for staying informed about new product releases and marketing strategies.
4. ClickUp Competitive Market Analysis Template
ClickUp’s Market Analysis Template helps identify key market trends, customer preferences, and competitor strategies, providing a solid foundation for informed decision-making.
It comes with custom statuses for tracking different phases of analysis, custom fields for detailed data points, and diverse views for easy data access and organization. With functionalities like trend tracking, competitor monitoring, and market forecasting, you can effectively navigate market complexities.
Key features:
- The Price vs. Quality View to compare various products to identify the best option
- The Advertisements View to gather insights into how other companies are promoting their products
- The Competitors View to track your rivals’ market share and performance
- The Growth Share View to monitor the growth of different products and services
Ideal for: Both small and large marketing teams seeking to deepen their market insights. Small teams can improve research and decision-making, while larger teams can efficiently manage and coordinate extensive data across departments.
5. ClickUp SEO Competitor Analysis Template
ClickUp’s SEO Competitor Analysis Template allows you to analyze their competitors’ SEO tactics, from keyword usage to backlink profiles, helping you identify valuable SEO opportunities and adjust your strategies accordingly.
This template offers a systematic approach to SEO project management, helping you stay ahead and adapt to your rivals’ strategies effectively.
Key features
- Use the various views to compare your website’s accessibility, traffic, progress in competitor analysis, and content quality against those of your competitor
- Leverage real-time metrics to track SEO performance across multiple teams
- Conduct gap analysis to identify areas for improvement and ensure alignment with SEO goals
Ideal for: Digital marketing teams and SEO professionals who want to fine-tune their SEO strategies or conduct in-depth competitor analysis.
6. ClickUp Comparative Market Analysis Template
ClickUp’s Comparative Market Analysis (CMA) Template provides a powerful tool for real estate professionals and market analysts to gauge property values and understand market dynamics. It comes with custom statuses for task progress, detailed custom fields for property attributes, and various views for different analysis angles.
Key features
- Compare and analyze property features and pricing to identify market trends
- Assess the strengths and weaknesses of properties in specific neighborhoods
- Visualize data with customizable views and fields for enhanced understanding and reporting
- Streamline workflow from data collection to presentation for efficient market analysis
Ideal for: Real estate agents and market analysts who need to deliver in-depth property assessments and market insights. It’s particularly useful for those looking to present comprehensive evaluations to clients or stakeholders.
Read More: 11 Best Reporting Tools & Software
7. ClickUp Comparison Matrix Template
ClickUp’s Comparison Matrix Template simplifies the process of comparing multiple options, helping you make informed decisions efficiently. This visually rich template offers a clear snapshot of each competitor. It allows you to evaluate various criteria and alternatives side-by-side, ensuring that all factors are considered before making a choice.
Key features
- Evaluate multiple options against set criteria in a single, comprehensive view
- Quickly compare features, benefits, and costs of different products or services
- Make informed decisions with an organized, data-driven approach
- Optimize the decision-making process for teams
Ideal for: Teams and individuals comparing products or services, such as project managers and procurement specialists, who need an organized and efficient evaluation method.
8. ClickUp Product Features Matrix Template
ClickUp’s Product Features Matrix Template is an excellent tool for marketing teams that want to evaluate and compare the features of multiple products systematically. It helps break down complex feature sets into manageable comparisons, enabling informed strategic decisions on product development and enhancements.
Key features
- Identify high-value features that align with customer needs and business goals
- Prioritize and allocate resources more effectively to key product features
- Streamline collaboration across teams by providing a clear, visual representation of product comparisons
Ideal for: Product managers and development teams who need to compare product features to make data-driven decisions and streamline product development.
Summarize this article for me pleaseBoost Competitor Analysis Efficiency With ClickUp
Managing and analyzing competitive data is crucial for staying ahead. Competitive analysis tools and templates help streamline this process by efficiently collecting, organizing, and interpreting key information.
ClickUp takes this a step further. With its diverse range of customizable templates, you can tailor each one to meet your specific needs. Whether you’re dissecting product features, tracking pricing strategies, or mapping out market trends, ClickUp’s templates offer the flexibility and functionality you need to excel and thrive in the long run.
Sign up on ClickUp and start using these powerful templates to gain valuable insights and stay ahead in the market.
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