Top 10 Automotive CRM Software for Dealerships in 2025

It must be pretty common for a customer to walk into your dealership knowing exactly which car they want, their financing options, and trade-in value. 

That’s the new normal. Buyers do their homework. They come in prepared. But here’s the thing—they still want a real conversation, not just a transaction.

Automotive CRM platforms help bridge this gap so you understand your customers better than they do. 🤩

From predicting when they’ll need service to remembering their kids’ names, these tools make every interaction count. Here’s our breakdown of the top 10 systems that deliver results.​​​​​​​​​​​​​​​​ 📊

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What Should You Look for in Automotive CRM?

Selecting the right automotive CRM software ensures dealerships can manage leads effectively, streamline communication, and optimize sales operations. A well-equipped system improves team efficiency and enhances the overall customer experience. 

Here’s what you must look for in automotive CRM software. 💁

• Lead management and tracking: Capture and organize leads from various sources to avoid overlooking any potential customer
• Automated follow-ups and reminders: Keep prospects engaged through scheduled communications, reducing response times and improving conversions
• Multichannel communication tools: Centralize interactions across calls, emails, text messages, and digital platforms to maintain consistent engagement
• Integration with dealer management systems (DMS): Sync seamlessly with inventory databases, finance tools, and marketing platforms to create a unified workflow
• Customizable reporting and analytics: Generate insights into sales performance, lead quality, and team productivity to support data-driven decision-making
• User-friendly interface and accessibility: Reduce training time with an intuitive CRM dashboard that ensures quick adoption across teams
• Scalability and customization: Adapt features and workflows to meet the evolving needs of growing dealerships
• Security and compliance features: Protect customer data and maintain regulatory compliance with built-in security protocols

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The 10 Best Automotive CRMs

Running an automobile dealership means staying on top of leads, customer follow-ups, and a sales process that never stops moving.

But how do you keep it all running smoothly without dropping the ball? Especially in a volatile economy? A high-performance CRM is what you need to ensure every inquiry gets a response, follow-ups happen on time, and deals move forward without friction.

Here are the 10 best automotive CRM options to keep you organized and responsive, and close more sales. 🏅

1. ClickUp (Best for streamlining automotive sales and operations)

ClickUp, the everything app for work, combines project management and CRM into one platform—accelerated by next-gen automation and AI. The ClickUp CRM Solution provides car dealers with a unified platform to manage sales, track customer interactions, and streamline day-to-day operations.

Start Using ClickUp CRM

It covers all the moving parts of your life—leads, test drives, financing approvals, service requests—while ensuring a seamless customer experience. Use the following features within the ClickUp CRM to streamline your dealership operations.

ClickUp Tasks

ClickUp Tasks keep the finer details of daily work organized. Every customer inquiry, deal, or service request becomes a task with clear priorities, assigned team members, and deadlines.

Do you need to schedule a test drive? Create a task in seconds (Ctrl + Alt + T or Cmd + Option + T), complete with vehicle preferences, appointment details, and follow-up notes.

ClickUp Automations

Manually tracking every lead can slow things down. This is where ClickUp Automations help. The system automatically assigns new inquiries to the right sales rep, updates lead statuses in real time, and sends follow-up reminders with specific triggers without manual input.

For instance, when a customer completes a test drive, automation notifies the finance team to prepare a loan offer to ensure the process keeps moving smoothly.

ClickUp List View

ClickUp Views make deal tracking more efficient. They offer different lenses through which you can see your tasks and projects, each offering a unique perspective to suit your workflow.

For example, the ClickUp List View structures leads in an easy-to-scan format, helping sales teams prioritize outreach. Similarly, the ClickUp Board View offers a drag-and-drop layout to move deals through different stages, from ‘Initial Inquiry’ to ‘Closed Won.’ A dealership processing multiple financing applications can also organize them in Board View, so no deal gets stuck or overlooked.

The ClickUp Gantt Chart View lays everything out on a timeline, giving managers a clear view of upcoming deadlines and sales targets.

Get Free Template

If you’d rather not built a CRM system from scratch, try the ClickUp CRM Template. It helps sales and service departments organize customer inquiries, monitor sales progress, and keep everything centralized.

This template ensures no lead goes unnoticed for a dealership handling multiple inquiries daily. It can be customized to store vehicle preferences, financing details, and follow-up notes as well.

ClickUp best features

• Assign comments in tasks: Tag team members directly in comments to assign follow-ups, ensuring quick responses without cluttered email threads
• Collaborate with your team effortlessly: Connect different teams, discuss deals, and get in touch with clients using ClickUp Chat, ClickUp’s built-in messaging tool that keeps context and conversations connected
• Integrate with essential tools: Connect ClickUp to over 1,000+ third-party email, accounting, and CRM platforms, keeping all dealership operations in sync with ClickUp Integrations
• Navigate an intuitive interface: Access tasks, customer details, and sales progress effortlessly so teams can focus on closing deals instead of figuring out the software
• Access a template library: Access a variety of pre-built CRM templates designed to streamline lead tracking, sales pipelines, and customer management, making a customized CRM setup faster and easier

ClickUp limitations

• For smaller dealerships, the wide range of features might feel overwhelming, especially if you don’t need every tool ClickUp offers
• Initial setup is time-consuming

ClickUp pricing

ClickUp ratings and reviews

• G2: 4.7/5 (10,000+ reviews)
• Capterra: 4.6/5 (4,000+ reviews)

What are real-life users saying about ClickUp?

2. DealerSocket (Best for comprehensive automotive dealership management)

DealerSocket serves as a full-scale dealership CRM. Explicitly designed for franchise and independent dealerships, it helps teams manage lead tracking, customer engagement, and post-sale follow-ups.

The platform automates lead assignment, ensuring inquiries are directed to the right sales rep based on availability and expertise. It also includes digital retailing tools, allowing customers to browse vehicles, calculate financing, and schedule appointments online, creating a smoother bridge between online and in-store experiences. 

DealerSocket best features

• Score and distribute leads intelligently, ensuring potential buyers receive quick and relevant responses
• Track every interaction across the customer lifecycle, from initial inquiry to service appointments, and automate email and text follow-ups
• Provide digital retailing tools to your customers to help them explore financing options online before visiting the dealership
• Analyze dealership performance with in-depth reporting on sales trends and conversion rates

DealerSocket limitations

• It duplicates leads instead of merging repetitions 
• Users complain of inefficient processes to create custom reports  

DealerSocket pricing

• Custom pricing

DealerSocket ratings and reviews

• G2: 3.8/5 (60+ reviews)
• Capterra: Not enough reviews

What are real-life users saying about DealerSocket?

3. AutoRaptor (Best for sales-focused CRM for small to medium dealerships)

AutoRaptor is a CRM built for dealerships that need a simple yet efficient tool. It’s designed for small to mid-sized dealers and focuses on lead tracking, sales pipeline management, and customer follow-ups—everything you need with a user-friendly interface.

One of its key features is real-time mobile access, so sales reps can capture leads, log interactions, and follow up wherever they are. Managers can also use the reporting dashboard to track team performance, monitor sales activity, and provide coaching when needed.

AutoRaptor best features

• Capture and organize leads efficiently with real-time alerts and tracking
• Access a mobile-friendly interface for on-the-go availability and send SMS and MMS messages to customers directly from the platform
• Monitor sales, track performance, and optimize strategies with detailed, graph-based reports 
• Use customizable templates for communication and activity plans

AutoRaptor limitations

• The mobile app appears to be inefficient, as per customer reviews
• Customization and some advanced features require you to buy higher-tier plans
• Lacks deep CRM integrations for complex dealership operations

AutoRaptor pricing

• Custom pricing 

AutoRaptor ratings and reviews

• G2: Not enough reviews
• Capterra: 4.6/5 (260+ reviews)

4. Elead CRM (Best for dealership performance optimization)

Elead CRM offers a data-driven solution for dealerships to improve customer engagement, sales efficiency, and retention strategies. The platform supports lead nurturing, multichannel communication, and detailed performance tracking, making it ideal for sales processes.

How to make sure every lead gets the attention it deserves? The lead distribution system automatically assigns each inquiry to the right team member so you can respond faster and close more deals. Plus, with integrated phone, email, and text tools, you can personalize your communication based on each customer’s preference.

Elead CRM best features

• Track and manage customer relationships across sales, service, and marketing departments
• Gain real-time insights into dealership performance with detailed sales, lead, and engagement reports
• Improve the service department’s efficiency with scheduling, reminders, and service history
• Automate service follow-ups to keep customers engaged beyond the initial sale

Elead CRM limitations

• Initial setup and system configuration takes time, and it provides only 500 custom fields
• Advanced customization may need additional support

Elead CRM pricing

• Custom pricing

Elead CRM ratings and reviews

• G2: Not enough reviews
• Capterra: Not enough reviews

5. VinSolutions (Best for integrated digital retail and CRM management)

VinSolutions combines CRM and digital retail tools to help manage leads, enhance customer satisfaction, and improve operational efficiency. The platform allows dealerships to track every stage of the customer journey, from online browsing to in-person purchases.

How do you ensure your sales team focuses on the right leads? VinSolution’s lead scoring and distribution system makes sure that sales teams focus on the highest-priority clients, reducing response times and improving conversions.

VinSolutions best features

• Score and prioritize sales leads using AI-driven insights to improve conversions
• Enable customers to explore financing and trade-in options online before visiting the dealership
• Gain deep insights into sales and operational performance through detailed analytics

VinSolutions limitations

• It doesn’t sort contacted and uncontacted clients based on filters 
• The CRM doesn’t send notifications when leads flip to sales 

VinSolutions pricing

• Custom pricing

VinSolutions ratings and reviews

• G2: 4.2/5 (95+ reviews)
• Capterra: Not enough reviews

What are real-life users saying about VinSolutions?

6. Selly Automotive (Best for streamlined digital sales acceleration)

Selly Automotive is built for independent dealerships and buy-here-pay-here (BHPH) lots. It helps sales teams manage leads, automate follow-ups, and accelerate deals with minimal manual effort.

The cloud-based platform provides tools for CRM, lead management, marketing, call tracking, and sales. It also offers inventory management, sales pipeline tracking, email marketing, and other features to improve customer relationships.

Selly Automotive best features

• Prioritize high-potential leads automatically using AI-driven scoring, helping sales reps focus on the right prospects
• Automate follow-ups with text, email, and call reminders to improve response times and customer engagement
• Track team activity and sales performance in real time, ensuring CRM managers have visibility into progress and roadblocks
• Access a fully mobile-friendly CRM that allows sales teams to update leads and follow up anytime, anywhere

Selly Automotive limitations

• Scheduling your team’s leaves for task assignments is tedious 
• The CRM lacks accessible options for managing co-buyers and inputting dates of birth

Selly Automotive pricing

• Custom pricing

Selly Automotive ratings and reviews

• G2: Not enough reviews
• Capterra: 4.7/5 (70+ reviews)

7. ProMax (Best for dealership performance management)

ProMax is a full-service CRM platform for dealerships. It uses predictive analytics to spot high-value leads so your sales reps can focus on the most promising opportunities. 

Ever wish you could see which marketing efforts are paying off? Managers can use custom reports to track conversion rates, marketing ROI, and sales trends to make smarter decisions. It also integrates finance and service departments with shared dashboards, improving the end-to-end customer experience.

ProMax best features

• Analyze customer behavior, buying trends, and sales patterns using AI-powered predictive analytics to optimize dealership strategies
• Personalize marketing campaigns with automated outreach, helping dealerships target the right customers at the right time
• Stay updated with HR laws with the tool’s compliance management features 
• Increase profitability with desking tools, ensuring compliance through automation

ProMax limitations

• Data imports are frustrating since many fields don’t get filled in
• It requires Internet Explorer to function

ProMax pricing

• Custom pricing

ProMax ratings and reviews

• G2: Not enough reviews
• Capterra: 3.9/5 (20+ reviews)

What are real-life users saying about ProMax?

8. Dominion Vision CRM (Best for specialized automotive insights and performance tracking)

Dominion Vision CRM is meant for dealerships seeking data-backed decision-making tools alongside standard CRM functions. It offers AI-powered market insights, pricing intelligence, and performance analytics.

The platform predicts buying behavior using historical sales data and helps you adjust CRM strategies accordingly. Its lead management system integrates all customer touchpoints, providing a complete view of interactions for more strategic follow-ups.

Dominion Vision CRM best features

• Maintain customer engagement through lifecycle tracking, ensuring post-sale relationships and service follow-ups are managed effectively
• Optimize inventory and pricing decisions based on predictive insights, improving revenue and reducing stale stock
• Manage leads across multiple channels to create a unified view of customer interactions and communication history

Dominion Vision CRM limitations

• It takes time to implement the CRM and integrate it with dealership workflows due to advanced analytics features
• No single customer view (SCV) to measure user behavior and engagement

Dominion Vision CRM pricing

• Custom pricing

Dominion Vision CRM ratings and reviews

• G2: Not enough reviews
• Capterra: Not enough reviews

9. DealerMine CRM (Best for adaptive sales engagement and workflow automation)

DealerMine CRM is all about making sales engagement smarter with automation and AI-driven insights. It helps your team focus on the right leads at the right time, so they’re closing deals instead of chasing leads.

Managers get real-time dashboards to keep an eye on performance and tweak strategies on the fly. And if you’re looking for a CRM that adapts to your dealership’s needs, DealerMine gives you the flexibility and automation to keep things running smoothly without the hassle.

DealerMine CRM best features

• Identify the best leads for follow-up using an AI-driven prioritization system that ranks prospects based on behavior and intent
• Automate personalized customer communication across text, email, and phone to maintain engagement
• Optimize workflows with automated reminders and task assignments, reducing administrative workload for teams

DealerMine CRM limitations

• Like other Dealer Management Systems (DMS), there can be a lack of integration and collaboration between departments, hindering streamlined communication
• Advanced features require subscriptions

DealerMine CRM pricing

• Custom pricing

DealerMine CRM ratings and reviews

• G2: Not enough reviews
• Capterra: Not enough reviews

10. Zoho CRM (Best for enterprise-level automotive sales management)

Zoho CRM offers a highly flexible and scalable platform for dealerships that need comprehensive sales tracking, customer engagement, and business automation tools.

Unlike specialized automotive CRMs, Zoho provides enterprise-level customization and deep integrations across multiple departments. The AI-powered analytics system tracks customer interactions, buying trends, and dealership performance, facilitating informed decisions.

Zoho CRM best features

• Automate lead tracking and distribution to ensure every inquiry reaches the most relevant sales representative
• Use AI-driven sales forecasting tools to predict revenue trends and optimize inventory and marketing strategies
• Streamline customer interactions across multiple channels, including email, social media, chat, and phone calls

Zoho CRM limitations

• Limited offline capabilities since it’s cloud-based
• Requires configuration and setup time to tailor the CRM to dealership-specific needs

Zoho CRM pricing

• Standard: $20/month per user
• Professional: $35/month per user
• Enterprise: $50/month per user
• Ultimate: $65/month per user

Zoho CRM ratings and reviews

• G2: 4.1/5 (2,730+ reviews)
• Capterra: 4.3/5 (6,920+ reviews)

What are real-life users saying about Zoho CRM?

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Shift into High Gear with ClickUp CRM

Your dealership can’t afford to operate slowly in a competitive market. The right CRM ensures your sales process runs like a well-oiled machine, improving response times, enhancing customer engagement, and increasing sales conversions.

ClickUp, the everything app for work, brings everything into one place—lead tracking, automated follow-ups, sales pipeline management, and team collaboration. Inquiries reach the right sales rep instantly, deals stay organized, and customer interactions stay on track.

So, what are you waiting for? Sign up for ClickUp today! ✅

Everything you need to stay organized and get work done.

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