Are you tired of struggling to make your ad copy noticeable? Artificial Intelligence-powered ad copy tools are your shortcut to crafting captivating ad copy rapidly.
A recent Dentsu CMO report says 79% of CMOs agree that “in a world where advertising is easier to ignore, it’s more important than ever to entertain and engage.”
Years of digital overload have numbed our neural pathways to the point where increasingly novel ad content is required to achieve the same ‘dopamine hit’ (read ‘audience engagement’).
This shift challenges marketers and copyrighters to generate innovative ad copy that captures attention quickly. AI copywriting tools are tailored to meet this demand. In this blog post, let’s explore the top 10 AI copywriting tools to help you save time on writing persuasive, high-converting ad copy and social posts
Top 10 AI Ad Copy Tools to Boost Your Marketing Campaigns
- What Should You Look for in AI Ad Copy Tools?
- The 10 Best AI Ad Copy Tools
- 1. ClickUp (Best for AI-integrated content and project management)
- 2. Jasper (Best for remixing and repurposing existing content)
- 3. Copy.ai (Best for custom adjustments in tone and style to ensure a consistent brand voice)
- 4. Anyword (Best for performance-driven ad content)
- 5. Wordtune (Best for rewriting and refining existing ad copy)
- 6. Writesonic (Best for generating ad copy and landing pages)
- 7. AdZis (Best for e-commerce ad copy automation)
- 8. Smart Copy by Unbounce (Best for conversion-driven ad copy)
- 9. Copysmith Rytr (Best for generating high-quality short-form content)
- 10. Jacquard (Best for personalizing social media ads and messaging)
Summarize this article for me please⏰ 60-Second Summary
Here’s a round-up of the top 10 AI ad copy tools:
- ClickUp (Best for AI-integrated content and project management of campaigns)
- Jasper (Best for remixing and repurposing existing content)
- Copy.ai (Best for custom adjustments in tone and style to ensure a consistent brand voice)
- Anyword (Best for performance-driven ad content)
- Wordtune (Best for rewriting and refining existing ad copy)
- Writesonic (Best for generating ad copy and landing pages)
- AdZis (Best for e-commerce ad copy automation)
- Smart Copy by Unbounce (Best for conversion-driven ad copy)
- Copysmith Rytr (Best for generating high-quality short-form content)
- Jacquard (formerly Phrasee) (Best for personalizing social media ads and messaging)
Summarize this article for me pleaseWhat Should You Look for in AI Ad Copy Tools?
When selecting AI-powered ad management tools, consider features that align with the evolved preferences of modern audiences.
Here’s what to look for in the AI copywriting tools:
- Personalization and targeting: Personalization for specific demographics taps into dopamine-triggering mechanisms by making the content feel relevant and engaging
- Creativity through data: AI marketing tools should offer diverse phrasing, tone, and style suggestions to cater to today’s consumers’ higher engagement thresholds
- AI capabilities: Look for AI copywriting software that leverages advanced AI techniques like natural language processing to produce high-quality content
- Emotion-driven language: The best AI tools leverage neuroscience insights to include emotional triggers that capture attention. For example, focusing on ‘novelty’ or ‘surprise’ generates a dopamine response, as highlighted in studies on consumer engagement
- Ease of integration: A user interface that integrates seamlessly with platforms like Google Ads or Facebook ensures the tool is practical and efficient
By focusing on these features, you can generate AI copy that captivates even the most attention-saturated audiences.
👀 Did You Know? The average American saw 500 ads daily in the 1970s, and now sees as many as 5000 daily!
Also Read: A Guide to Using AI in Content Marketing
Summarize this article for me pleaseThe 10 Best AI Ad Copy Tools
Here are the 10 best AI copywriting tools that stand out for their unique features, user-friendly interfaces, and ability to generate high-quality content tailored to your needs:
1. ClickUp (Best for AI-integrated content and project management)
ClickUp, as the everything app for work, is helpful for marketing teams seeking a unified platform to manage ad copy, the content creation process, and project workflows, all powered by AI.
Cartoon Network’s fast-moving social media team used ClickUp as the one source of truth and doubled their output in 50% less time with the same team size! Here are all the features they used:
ClickUp’s Marketing Project Management Software is a great place to get started. It allows teams to manage their advertising campaigns seamlessly and collaboratively.
You can plan campaigns, track progress, and manage all related tasks in one centralized location. This means teams can break down ad copy creation into specific, trackable tasks with clear deadlines and assignments.
ClickUp Brain
ClickUp’s in-house AI assistant, ClickUp Brain, is a key enabler here for marketers. You can use it to generate compelling ad content efficiently.
Simply input essential details, such as target audience, product features, and desired tone, to quickly produce engaging copy tailored to your specific marketing needs.
The AI tool leverages advanced algorithms to generate engaging and targeted advertising content by analyzing successful ad templates, consumer behavior trends, and linguistic patterns. And because it’s integrated into your workflow, you can use ti to draw insights from existing docs on customer research, competitor analysis, and more.
ClickUp’s Advertisement Template
Additionally, with ClickUp’s Advertisement Template, it’s easy to create powerful ads that stand out. This also ensures that your ads are consistent with your brand’s unique voice.
This template helps you brainstorm new ad campaign strategies, organize and maintain paid plans, prioritize tasks, and monitor performance metrics to ensure maximum ROI.
You can track the progress of each advertisement by marking task statuses such as ‘Implementation,’ ‘Live,’ ‘New Request,’ ‘Research,’ and ‘Complete.’
ClickUp best features
- Facilitate seamless communication within your team using ClickUp Chat to discuss ad campaign strategies, share updates, and ask quick questions
- Maintain a visual overview of ad content timelines with ClickUp’s Gantt charts and track deadlines, milestones, and dependencies across all your ad campaigns
- Modify and finalize the marketing copy using ClickUp Docs, get feedback via comments, and implement changes within the same platform
- Optimize sales and marketing management by tracking campaign performance and ad campaign impact using ClickUp Dashboards
- Integrate with tools like Google Workspace and social media platforms using ClickUp’s integrations to monitor and optimize ads directly, enhancing campaign effectiveness
ClickUp limitations
- The feature set is extensive, and users might experience a learning curve
ClickUp pricing
- Free Forever
- Unlimited: $7/month per user
- Business: $12/month per user
- Enterprise: Contact for pricing
- ClickUp Brain: Add to any paid plan for $7 per user per month
ClickUp ratings and reviews
- G2: 4.7/5 (9,500+ reviews)
- Capterra: 4.6/5 (4,000+ reviews)
💡 Pro Tip: To automate campaign management, set up ClickUp Automations to send notifications when an ad copy task moves to the next stage. This ensures the team stays aligned and the deadlines are met.
Also Read: How ClickUp’s Marketing Team Uses ClickUp
2. Jasper (Best for remixing and repurposing existing content)
Jasper is an advanced AI tool designed to assist with content creation. Jasper’s Brand Voice has a memory feature where you can teach it the details of your products, services, and audiences, and a tone and style feature where you teach Jasper your brand’s tone of voice.
As a marketer, you can input a short brief about your target audience, platform, and objectives, and Jasper will produce multiple variations. Teams can quickly edit or refine these drafts to match the brand’s voice.
Jasper best features
- Run analytics tools to track the performance of the content, obtaining insights into engagement metrics and audience behavior
- Repurpose existing content into different formats, such as turning a blog post into social media snippets or email newsletters
- Integrate with popular platforms such as Meta Ads Manager and Google Ads for seamless ad management
Jasper limitations
- The initial setup for tone and audience can require detailed customization
Jasper pricing
- Free: 7-day trial
- Creator: $49/user per month
- Pro: $69/user per month
- Business: Custom pricing
Jasper ratings and reviews
- G2: 4.7/5 (1,000+ reviews)
- Capterra: 4.8/5 (1,500+ reviews)
Bonus Read: Best Jasper Alternatives & Competitors
3. Copy.ai (Best for custom adjustments in tone and style to ensure a consistent brand voice)
Drive conversions with high-quality copy generated by Copy.ai. This tool can quickly and efficiently generate copy for a wide range of written content—from engaging ad copy to compelling blog posts. Ideal for short-form content like headlines, taglines, title tags, meta descriptions, and ad descriptions.
Users can input specific parameters such as tone, style, and target audience to ensure the generated content aligns with their brand identity and generates variations for A/B testing.
Copy.ai best features
- Automate content creation tasks, streamlining marketing and sales operations
- Create content in over 25 languages, making it ideal for businesses with a global audience
- Leverage a centralized repository for company information that can be integrated into content
Copy.ai limitations
- Bulk generation of content may occasionally require manual editing for precision
Copy.ai pricing
- Free forever
- Starter: $49/month
- Advanced: $249/month
- Enterprise: Custom pricing
Copy.ai ratings and reviews
- G2: 4.7/5 (150+ reviews)
- Capterra: 4.4/5 (50+ reviews)
Bonus Read: Best Copy.ai Alternatives and Competitors
4. Anyword (Best for performance-driven ad content)
Tailored for marketers, Anyword prioritizes data-driven strategies. It generates ad copy and forecasts its performance, enabling the creation of key messages that resonate with target audiences.
Anyword allows for targeted copywriting across segments and can rank each headline variation based on predicted click-through rates (CTR), guiding informed decision-making.
Anyword best features
- Customize messaging through customer personas for audience-specific ads
- Craft ads optimized for Google, Facebook, and LinkedIn, leveraging the tool’s multichannel support
- Improve ad campaign outcomes using the data-driven A/B testing capabilities
Anyword limitations
- The AI-generated copy still carries an artificial tone that lacks the nuance of human-written copy
- While it supports multiple languages, its primary focus is on English, which may not cater well to non-English speaking markets
Anyword pricing
- Starter: $49/month per user
- Data-driven: $99/month per user
- Business: $499/month per user
- Enterprise: Custom pricing
Anyword ratings and reviews
- G2: 4.8/5 (1,000+ reviews)
- Capterra: 4.8/5 (350+ reviews)
5. Wordtune (Best for rewriting and refining existing ad copy)
Wordtune specializes in refining existing text, offering clear, concise, and compelling alternatives. This lets users transform basic blog posts and content ideas into polished copy.
The summarize feature allows marketers to distill content ideas into concise messages that capture attention and drive engagement. Its browser extensions integrate with tools like Google Docs and Gmail, ensuring smooth workflows for marketers collaborating on the campaign.
Wordtune best features
- Improve the clarity, tone, and style of existing text instead of creating from scratch based on the rewrite suggestions
- Switch easily between formal and casual tones to adapt your copy for various marketing contexts
- Adapt content to specific audience needs by maintaining a consistent language style
Wordtune limitations
- While it excels at refining text, Wordtune does not create long-form content
Wordtune pricing
- Free forever
- Advanced: $13.99/user per month
- Unlimited: $19.99/user per month
- Teams: $15.99/user per month
Wordtune ratings and reviews
- G2: 4.6/5 (150+ reviews)
- Capterra: 4.4/5 (50+ reviews)
Bonus Read: Best Wordtune Alternatives & Competitors
6. Writesonic (Best for generating ad copy and landing pages)
Stop settling for a cookie-cutter copy. Writesonic, an AI copywriting tool, generates tailored ad copy options based on your specific campaign goals, assisting marketers in crafting creative ad copy quickly and effortlessly.
It features natural language processing and utilizes real-time web data, ensuring that the content generated is relevant and factually accurate.
Based on a brief product description, Writesonic can generate options tailored to your campaign goals.
Writesonic best features
- Choose from over 80 templates tailored for different types of content ideas, streamlining the writing process
- Craft ads in over 25 languages and seamlessly integrates with popular marketing tools
- Ensure generated content is keyword-rich and search-engine friendly by using the built-in SEO optimization tools
Writesonic limitations
- Some outputs may require further editing to ensure they meet specific brand standards
- New users might experience a learning curve due to the variety of features and functionalities available on the platform
Writesonic pricing
- Free forever (up to 25 credits)
- Individual: $20/month per user
- Standard: $99/month per user
- Enterprise: Custom pricing
- AI + Human content service: $2000/month for five users
Writesonic ratings and reviews
- G2: 4.7/5 (1,500+ reviews)
- Capterra: 4.8/5 (2,000+ reviews)
Bonus Read: Best Writesonic Alternatives & Competitors
7. AdZis (Best for e-commerce ad copy automation)
The clock is ticking, and your marketing campaign needs hundreds of variations of ad copy. Manually crafting each one is simply not feasible.
AdZis steps in with its standout feature: Bulk Ad Content Creation, which allows businesses to access marketing copy and product descriptions for thousands of products. Its ability to automate product descriptions, headlines, and promotional messages makes it a go-to tool for online retailers aiming to enhance their digital advertising efforts.
AdZis best features
- SEO-optimize product descriptions based on your e-commerce needs
- Ensure higher content quality using a combination of AI-generated content with human editing
- Integrate with popular e-commerce platforms like Shopify and Magento to ensure a smooth workflow
AdZis limitations
- It may not be suitable for content types not related to e-commerce
- For small business owners with limited budgets, the pricing structure may be considered expensive
AdZis pricing
- Tier 2 (Standard) product descriptions: $60 for 100 products
- Tier 3 (Expert) product descriptions: $3 to $8/product
- DFY (Done for you) package managed services: $99/month
AdZis ratings and reviews
- G2: Not enough ratings
- Capterra: No ratings available
Did You Know: According to research, approximately 40% of marketers said they used AI software tools for social media content production.
8. Smart Copy by Unbounce (Best for conversion-driven ad copy)
Smart Copy has an extensive library of over 45 customizable templates for various content types, including marketing copy, email campaigns, and social media posts. This allows users to generate high-quality content aligning with their marketing goals quickly.
Clicks on Facebook, Instagram, and LinkedIn ads take the prospect in just a few clicks to the campaign-customized landing page, optimizing your conversion ratio.
Smart Copy integrates smoothly with Unbounce landing pages and other marketing platforms, simplifying the creation-to-publishing workflow for ad campaigns and creating content for ads and social media posts.
Unbounce Smart Copy best features
- Access Smart Copy’s features directly in your browser for on-the-go content creation across different applications
- Use Content Expander to add depth to ad copy and pre-built templates for ad types across various platforms, including Google Ads and social media posts
- Create a mobile-responsive web-based landing page without writing any code
Unbounce Smart Copy limitations
- Advanced features are more effective only when paired with Unbounce landing pages
Unbounce Smart Copy pricing
- Build: $99/month
- Experiment: $149/month
- Optimize: $249/month
- Agency: $499/month
Unbounce Smart Copy ratings and reviews
- G2: 4.4/5 (350+ reviews)
- Capterra: 4.5/5 (250+ reviews)
9. Copysmith Rytr (Best for generating high-quality short-form content)
As your AI assistant, Copysmith Rytr recreates your writing tone by analyzing a sample of your writing. This ensures the generated AI content matches your style. You can also create multiple custom tones to suit different scenarios, projects, or clients.
Additionally, select your desired tone from more than 20 options, allowing for tailored messaging that resonates with specific audiences.
Copysmith Rytr’s best features
- Generate content wherever you write using Rytr’s Chrome extension
- Create AI content catering to over 30 different use cases, generating content types beyond just ad copy
- Adjust the creativity level of the generated content, allowing for more straightforward or imaginative outputs based on the ad campaign needs
Copysmith Rytr limitations
- Rytr may struggle with producing in-depth articles or complex narratives compared to other specialized AI writing tools
- The quality of generated content varies, requiring additional editing for refinement
Copysmith Rytr pricing
- Free forever
- Unlimited: $9/user per month
- Premium: $29/user per month
Copysmith Rytr ratings and reviews
- G2: 4.7/5 (500+ reviews)
- Capterra: Not enough reviews
10. Jacquard (Best for personalizing social media ads and messaging)
Jacquard.com, formerly Phrasee, enables marketers to generate personalized and compliant messaging across various channels at scale. With its focus on lifecycle marketing, Jacquard helps customer communication remain relevant by ensuring that messages resonate with customer preferences and contexts.
Jacquard generates content and continuously tests and refines messaging based on performance metrics, ensuring that campaigns remain relevant and impactful.
By providing the ability to adapt messaging strategies dynamically, Jacquard allows marketers to build long-term customer engagement.
Jacquard best features
- Generate thousands of language variants, all enriched by detailed product information, to serve contextually relevant ad content to customers based on their past engagement patterns
- Adapt messaging to match the unique tone preferences—Direct, Curious, or Playful—of each of thousands of individual customers
- Use the built-in approval process to vet your multi-channel messaging before it reaches your customers thoroughly
Jacquard limitations
- Primarily focused on large enterprise-level clients, and pricing may be prohibitive for smaller businesses
- New users might find the platform’s extensive features overwhelming
Jacquard pricing
- Custom pricing
Jacquard ratings and reviews
- G2: 4.4/5 (20+ reviews)
- Capterra: No ratings available
🧠 Fun Fact: The slogan ‘Think Small’ for Volkswagen’s 1959 campaign is often cited as the best ad of the 20th century. Today, AI copywriting tools work by analyzing iconic campaigns to create new, data-backed taglines in a few seconds.
Summarize this article for me pleaseChoose the Best AI Ad Copy Tool for Your Needs
Choosing the best AI copywriting tools can impact your marketing campaigns—from saving time on content creation to driving better engagement and conversions.
While each AI tool covered here excels in specific areas—whether Jasper for its creativity or Jacquard for personalization at scale—ClickUp stands out as the ultimate all-in-one platform. ClickUp combines project management, chat, and AI-powered content creation into a single platform. This centralized approach empowers your marketing and copywriting teams to achieve peak performance.
By enabling real-time collaboration with social media managers, tracking campaign progress, and using AI, ClickUp allows businesses to manage every aspect of their advertising efforts efficiently.
Don’t just take our word for it—experience the difference yourself. Sign up for a free ClickUp account today!
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