15 Training Video Examples: Best Practices for Impactful Employee Development

Does corporate training still make you think of stuffy conference rooms and endless PowerPoint slides? 

You’d be surprised to know how much has changed.

Smart, interactive, and, dare we say it, fun training videos are redefining learning and development everywhere—from burger chains to brokerage firms. These videos are more than just visual aids for boring material; they’re becoming powerful catalysts for employee growth and retention.

A training video is an educational resource designed to increase employee competencies and performance. They come in various formats, from straightforward tutorials to engaging interactive modules, all aimed at achieving specific learning outcomes.

After all, these videos break down complex information into manageable, easy-to-digest segments, often enhanced with compelling visuals or a touch of humor. And it’s not just about making learning fun. These videos also make financial sense. 

Organizations can significantly cut their training costs by switching to video-based learning, eliminating the need for physical training materials, trainer fees, travel expenses, and venue costs.

So, the next time you’re planning a ‘mandatory training session,’ why not turn to training videos? 

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Why Are Training Videos Effective?

Training videos are the quiet achievers in the realm of educational technology. 

While modern platforms like learning management systems and gamified apps capture headlines, training videos go about doing their work in the background—consistently increasing knowledge retention.

Here’s the simple truth: humans are visual learners. Visual storytelling has been a fundamental way to communicate and learn since ancient times. 

Training videos tap into our preference for stories, converting dry, complex information into engaging visual content, often complete with diverse voiceovers and music. They make intricate processes easy to understand through clear animations and transform abstract ideas—that would take hundreds of pages of text to explain—into concrete visuals.

Also, training videos enable capacity building and enhance communication effectiveness, both of which are crucial for any successful training program, especially agile training.  

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Types of Training Videos 

Training videos come in various formats, each tailored to different learning objectives and audience needs. 

Understanding these types can help you choose the right style for your training goals.

Tutorial videos 

These training videos provide walk-throughs or step-by-step demonstrations designed to teach specific skills or tasks. 

Whether it’s onboarding a new employee, learning a new software tool, or mastering a practical skill, tutorial videos guide viewers through each step of the process, ensuring they can follow along at their own pace.

Animated training videos 

When you need to explain complex concepts that might be too dry or intricate for traditional video formats, animated videos can be real lifesavers. 

They use engaging visuals and dynamic animations to bring concepts to life, making abstract or challenging material accessible and interesting. 

This type of video is particularly effective for topics that benefit from visual aids, such as scientific processes or data visualization.

Screen-recorded videos or screencasts

Several free screen recording tools are ideal for software training or any application that requires a visual demonstration of a digital product. 

Screencast videos capture the screen directly, often accompanied by voiceover explanations, to provide a clear and concise guide through software applications.

This direct view allows learners to see exactly what they should do, enhancing the usability of the training.

Role-play videos 

By simulating real-life scenarios, role-play videos help employees understand and practice the appropriate responses and behaviors in various situations. 

These videos are particularly useful for soft skills training, such as customer service, sales tactics, or leadership skills, where interpersonal dynamics are key.

Micro videos 

These short, focused videos typically last only a few minutes and cover a single topic or task. 

Micro videos are perfect for learners who need quick answers or refreshers on specific points. They allow learners to consume training in small, manageable chunks.

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Elements of Effective Training Videos

The success of training videos hinges on their design and execution. Here are some key elements to consider in an effective training video:

1. Keep them concise and clear 

With limited attention spans, it’s crucial to keep messages clear and brief to maintain viewer engagement. 

Concise videos ensure essential information is communicated effectively without overwhelming the audience.

2. Make learning an active experience

Interactive features such as quizzes and decision-making scenarios can transform passive viewing into an engaging learning experience. 

These elements help deepen understanding and enhance retention by allowing learners to apply knowledge in real time.

3. Enhance clarity with multimedia 

High-quality visuals and audio are essential not just for aesthetics but for clarity. 

They help simplify complex information and maintain viewer interest, creating a more immersive video learning experience.

4. Ensure accessibility 

Accessibility features such as subtitles and clear narration ensure all employees, regardless of ability, can benefit from the training. 

Ensuring videos are mobile-friendly also broadens accessibility, accommodating on-the-go learning.

5. Go beyond the video with support materials

Providing additional resources such as PDFs or links to related content on your training software can reinforce learning. 

These materials allow learners to dive deeper into topics at their own pace and apply the knowledge practically.

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15 Training Video Examples

Let’s get down to brass tacks and see some training videos in action! Here are 15 stellar corporate training video examples:

1. ClickUp’s Video: Introduction to ClickUp Clips

This video from ClickUp showcases the power of their Clips feature, a game-changer for L&D professionals seeking to create easily digestible and engaging corporate and educational training content.

Here are some reasons why this could be a good training video format:

• The video is only 35 seconds long, ensuring it keeps the learner’s attention and conveys the most important details upfront
• The use of analogies in the video makes it more relatable
• Showing the walkthrough of the product enhances the usability of the training

What makes ClickUp Clips stand out?

The benefit of ClickUp Clips lies in its simplicity and accessibility. 

Unlike traditional video editing software, Clips lets anyone record short explainer videos (like a screencast video) directly within the ClickUp platform.  

No fancy editing suites are required! This allows L&D creators and motivates the team to create quick training modules on specific features, processes, or troubleshooting steps.

How can L&D teams leverage ClickUp Clips?

ClickUp Clips allows L&D teams to create short, engaging video training modules that cater to the modern learner’s preference for easily digestible information.

Here’s a breakdown of the key features that make ClickUp Clips a valuable tool for L&D professionals:

• Create in conversations: Easily record a Clip directly within any ClickUp conversation, encouraging clear communication and collaboration. That’s not all—you can click on any part of a ClickUp Clip to leave a comment and initiate a discussion. ClickUp displays a timeline of all comments made on the video, allowing you to replay any segment with just one click

• Transcribe with AI: ClickUp Brain—ClickUp’s built-in AI assistant—automatically transcribes every Clip, including timestamps and snippets, making it easier to find specific information. Clip transcripts are also indexed by ClickUp Brain, allowing you to search for specific content within your Clip Library

• Share in one click: Embed your Clip directly into ClickUp Tasks or ClickUp Docs, share it with a public link, or download the video file for wider distribution
• Turn any Clip into a task: Convert any Clip into a ClickUp Task, assigning owners and taking action on the ideas shared in the video. Incorporate any Clip into the description of a task, assign team members, and seamlessly transfer the task to any List, Folder, or Space where your work is already underway

• Manage everything in Clips Hub: Clips Hub helps keep everything in order. Each Clip you record, whether in a comment, Task, or Doc in ClickUp, is automatically saved to your Clips Hub for referencing later. Here, you can search, sort, and manage your Clips in any way you choose, so you never misplace a Clip you’ve made

2. HubSpot’s Video: Facebook Ads Targeting

HubSpot Academy provides comprehensive digital marketing training videos. 

This Facebook Ads Targeting video tackles a complex topic: reaching the right audience with your ads. But instead of overwhelming viewers with jargon, it breaks things down into clear steps. 

Here are some reasons why this could be a good training video format:

• It breaks down complex topics into easy-to-understand steps
• It uses visuals like screenshots to illustrate concepts
• The video is long enough to cover the topic but not too long for viewers to lose interest

3. Canva’s Video: How Expedia Group has saved 120 design hours per week with Canva

Here, an employee from Expedia Group explains how Canva has benefited their company. This type of training video is a customer testimonial. 

It provides a real-world example of how a product can be used successfully. If this video is used in onboarding customer success teams, it can help employees see the product’s positive impact and understand how it could benefit other similar companies. 

Here are some reasons why this could be a good training video format:

• When learners see a real person’s experience, they’re more likely to believe its effectiveness
• Testimonials highlight specific benefits the product/service provides, showcasing its value proposition in a relatable way
• Stories are naturally engaging, making testimonials more memorable than traditional product training videos

4. Google Analytics Video: Key events and conversions in Google Analytics

This software update explainer video explains an update on Google Analytics by explaining the changes and the reasoning behind them.

This format could be a good training video format because it spends time explaining the foundational context for the update. 

Reasons why this training video format works:

• It breaks down the update into clear steps and explains the reason for the change
• The use of text overlays and simple animations helps illustrate the changes between old and new terminology
• The instructor avoids unnecessary conversational elements and focuses on delivering the key information

5. Adobe Creative Cloud’s Video: Principles of Color Theory

In this video, the speaker provides historical background on color theory, explains the concepts of primary, secondary, and tertiary colors, and discusses the attributes of colors such as hue, saturation, and value.

This training video format offers several advantages:

• It provides a comprehensive overview of a topic in a structured way
• The concepts are explained by someone credible and authoritative, the founder of Blok Design, an award-winning graphic design studio
• It uses visuals to help viewers understand the concepts being discussed

6. Analyst Academy’s Video: The 5 most popular Ccnsulting clides (and how to build them)

This is a training video on designing PowerPoint slides specifically aimed at consultants. 

The speaker argues that consultants use five main slide layouts repeatedly. 

By teaching viewers how to build these five slides, he aims to save them time and improve their presentations.

Here are the top benefits of using this training video format:

• It tailors information and examples directly to the target audience’s (consultants’) needs
• It breaks down the creation process into easy-to-follow steps
• It demonstrates how templates are used in practice with real examples

7. Gong’s Video: Objection handling—7 steps for overcoming any objection in sales

If you want to educate sales professionals on handling sales objections expertly, this could come in handy as a comprehensive training video. 

It guides viewers through the seven steps of Gong’s B2B sales process with a clear and structured presentation.

Some of the strong reasons to choose this training video format include:

• It provides a slide deck that employees can download and use as a reference tool during real sales calls
• The video effectively uses real-life scenarios to demonstrate its solutions, making the content more practical and actionable
• It breaks down the concept into distinct steps or sections, allowing the learner to understand deeper nuances

8. Xenium HR’s Video: How to give constructive feedback

This video is a roleplay on how to give constructive employee feedback. In the video, Brandon comes to his coworker’s desk to complain that he doesn’t feel supported by his coworker.

The coworker then explains her perspective and suggests ways to improve communication in the future.

Here’s why this training format could be ideal:

• It simulates a real-world situation employees might encounter, allowing them to see how to handle it effectively
• The video highlights both positive and negative communication approaches, offering clear takeaways for viewers
• Viewers can see the situation from both sides, helping them understand different viewpoints and potential responses

9. Nvidia’s Video: Pruning AI models for peak performance

This animated video discusses a new method for training models for autonomous vehicles called Hardware-Aware Latency Pruning (HELP). It argues that this method is a good fit for training videos because it’s efficient and accurate.

This format is effective because it provides viewers with a strong understanding of the problem, the solution, and the benefits of the solution.

Here are some more reasons to choose this format for corporate training videos:

• The video starts by explaining the problem and then goes into how the new method can solve it, giving learners more context on the need for the solution 
• Animations and other visual illustrations of the concepts help viewers better understand the materials
• The video focuses on practical and real-world applications

10. McDonald’s Video: How to make a hamburger at McDonald’s

Setting an example of how to keep learning simple and practical, this how-to video uses real-life examples to show new employees every step in making a McDonald’s hamburger.

Here’s why this format is good for training:

• The video breaks down the process into a step-by-step flow, which is beneficial for learners who are new to the task
• The video repeats key information, such as the names of the bun parts (crown and heel). This repetition can help trainees memorize important details
• The video focuses on the proper technique. This can help trainees avoid mistakes and ensure consistent and high-quality outcomes

11. ReachOut Australia’s Video: Workplace bullying

Tackling workplace bullying is a difficult subject. Despite the complexity of the topic, the animated training video simplifies it effectively. It uses graphic elements and voiceovers to provide clear, easy-to-understand instructions. This approach ensures viewers can easily follow along with the content.

Consider this training video format for these reasons:

• The use of humor and dramatization can help to keep viewers engaged in the material
• The video uses clear and relatable examples of both obvious and subtle bullying behaviors
• The video offers clear next steps and resources, encouraging viewers to seek help if needed

12. SafetyCulture’s Video: Good Manufacturing Practices (GMP) for food safety 

This video is a great example of the power of a good script! Rather than depending on vivid colors and elaborate visuals, this training video opts for a clean and straightforward style, which helps viewers focus on the voiceover. 

This emphasis on the script ensures that the message remains central, with visuals playing a supporting role in enhancing the communication.

Here’s why this format is perfect for training videos:

• The video keeps the information short and to the point, maximizing viewer attention and knowledge retention
• Showcasing real-world scenarios helps viewers understand how the process applies in everyday situations
• By breaking down the guidelines into smaller, digestible chunks, the video allows for easier information processing and memorization

13. Burger King’s Video: Grilled Dogs ft Snoop Dogg

This is an interactive video for Burger King employees on preparing their new menu item, Grilled Dogs. 

Burger King spices up their training by featuring Snoop Dogg as the host, introducing the product in a lively and engaging manner. 

By leveraging his pop culture appeal, they ensure the training is memorable and resonates with a broad audience

Here’s why this format works:

• Using a celebrity like Snoop Dogg can grab attention and make the training session more engaging for employees
• The video uses catchy slogans and rhymes to help employees remember the key information
• The video clearly explains the new menu item and concisely explains how to cook the hot dogs and what toppings are available

14. Ahref’s Video: Complete SEO course for beginners

Ahrefs’ training videos are a standout example of effective educational content. 

They combine high-quality production with educational insights and practical demonstrations of their tools, making them an invaluable resource for those looking to enhance their SEO skills. It’s clear why these videos are so well-regarded within the SEO community.

Here are some compelling reasons to consider this training video format:

• The video is broken down into modules, which makes it easy for learners to navigate and find the information they are looking for
• The video is visually appealing and includes screencasts to help illustrate the concepts being discussed
• The speaker engages viewers by asking questions and providing exercises, enhancing retention and practical application of knowledge

15. Neil Patel’s Video: How to make your podcast more popular

Neil Patel’s YouTube learning videos are a treasure trove for both budding and experienced marketers aiming to enhance their digital marketing prowess. 

In this video, his straightforward, no-fluff presentations are packed with rich insights and actionable strategies, making complex topics accessible and manageable. 

Neil effectively uses visuals and examples that keep you engaged, ensuring you’re not just passively watching but actively learning. 

Here’s why this is a good training video format:

• Neil shares practical lessons from seven years of podcasting, offering valuable, data-driven advice
• The video provides immediately applicable tips for enhancing podcast visibility and engagement
• In under six minutes, the video ensures learner engagement without demanding much time
• Combining visuals with key points helps reinforce information retention

Now that you’ve seen the best training video examples, let’s see how you can create your own instructional video.

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Steps to Create Training Videos

Here’s a straightforward guide to crafting a video training program that keeps your audience engaged:

1. Start with solid planning 

Just like you wouldn’t start a story without knowing the ending, don’t rush your corporate training video production. Begin by outlining your objectives. Who’s your audience? What do you want them to learn? 

This clear vision will prevent your video from turning into a confusing plot. 

2. Craft a clear script 

Think of your script as the backbone of your training video. It should smoothly guide your viewers through the content, and be free from unnecessary fluff. 

Consider using storytelling techniques. Weaving a narrative into your script can make the content more relatable and memorable. Think about incorporating real-world scenarios or case studies.

3. Focus on quality production 

Now’s your time to focus on the visuals and sound. 

• Invest in good lighting. Poor lighting can be distracting and make it difficult for viewers to follow along. Aim for even, natural lighting whenever possible
• Prioritize clear audio. This is non-negotiable. Eliminate background noise and ensure your voice (or any narrator’s voice) is crisp and easy to understand. Consider using a high-quality microphone

4. Edit for impact

Even the best-shot scenes can use some editing magic. Use editing tools to cut out lags, enhance transitions, and sync visuals with your narrative. This step polishes your video into a sleek, professional package.

5. Distribute wisely 

Don’t just stash your own training videos away. Choose a distribution platform that suits your audience best. 

• For internal training: Utilize your company’s Learning Management System (LMS) or create a dedicated video channel within your intranet
• For external audiences: Consider platforms like YouTube, Vimeo, or social media depending on your target demographic
• Optimize your video for search engines. Use relevant keywords and clear titles to ensure your target audience can easily find your training video

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Create Training Videos with ClickUp

Training videos have revolutionized corporate learning, transforming it into engaging and effective experiences. 

By carefully planning, ensuring high production quality, and distributing your videos thoughtfully, you can create content that captivates and enhances learning retention. 

The 15 examples we saw—from ClickUp Clips’ bite-sized tutorials to Gong’s detailed sales training—demonstrate a variety of effective approaches for engaging learners and improving knowledge retention.

Tools like ClickUp offer features like Clips that make it easy to produce, organize, and share your training content. With these resources, you can create impactful training videos that build a knowledgeable and skilled workforce, ready to tackle future challenges. 

So, sign up for ClickUp today!