Several years ago, a blog published a guide on crafting the perfect email subject line. Today, that same guide continues to attract thousands of visitors each month.
The secret behind its ongoing success? It addresses a problem that remains relevant over time.
This is the power of evergreen content—material that never loses appeal.
For marketers looking to boost SEO and drive traffic that lasts, here are some evergreen content examples that can make a long-term impact. 💪
Evergreen Content Examples that Boost Long-Term Traffic
Summarize this article for me pleaseWhat Is Evergreen Content?
Evergreen content is informational or educational material that remains relevant and useful over time, consistently attracting readers and generating traffic.
Unlike news stories or trend-based posts that lose relevance quickly, evergreen content boosts your platform’s long-term visibility and drives leads and conversions.
Generic topics such as ‘how to brew coffee’ or ‘plant a vegetable garden’ are evergreen because these processes won’t change anytime soon.
🔍 Did You Know? The term ‘evergreen content’ comes from the evergreen tree, which keeps its green leaves all year round. Since this type of work stays relevant regardless of the season or news cycle, it’s considered sustainable.
Importance of evergreen content in content marketing
Evergreen content has a unique appeal in content marketing that goes beyond trends. Its lasting impact is something worth considering when shaping your content marketing strategy.
Let’s look at its importance. 👀
- SEO optimization: Evergreen content remains relevant over time, making it highly valuable for search engine optimization (SEO). Timeless topics rank well in search results, leading to enhanced visibility and increased organic traffic
- Lead generation: Evergreen content consistently delivers ongoing value to your target audience, bringing in new leads long after it’s published
- Long-term traffic growth: Instead of relying on content that peaks quickly and fades, evergreen posts generate steady, long-term traffic. This sustained flow of visitors builds a reliable source of engagement and brand awareness
- Reduced content fatigue: You can alleviate the pressure of constantly producing new content with evergreen articles. This helps your team focus on quality rather than quantity, reducing burnout
- Maximized ROI: Investing in evergreen content ensures that the resources spent on creation continue to deliver great returns on investment (ROI). With fewer updates needed, it’s a cost-effective way to keep content marketing management efficient
🧠 Fun Fact: Evergreen content helps boost your ‘Experience, Expertise, Authoritativeness, and Trustworthiness’ (E-E-A-T) score on Google. A higher score increases your chances of appearing on the first page of its search results!
Key characteristics of evergreen content
What makes content evergreen?
Well, there are a few defining traits that set it apart. Let’s break them down. 🔨
- Timelessness: It addresses topics that don’t rely on current trends or events and talk about fundamental and timeless concepts
- Relevance: This content consistently meets the needs and interests of a broad audience, addressing common questions or problems for continued engagement
- Problem-solving capability: It provides solutions to persistent issues, giving readers comprehensive and detailed answers
- SEO-friendly: Evergreen topics perform well in search engine rankings over time
- Broad appeal: It has a wide-ranging appeal, making the content seem relatable to diverse audiences
- Regular updation: You must perform periodic updates to keep it accurate and relevant
Differences between evergreen content and timely content
While both types of content serve important roles, they cater to different audience needs and have varying lifespans.
Timely content is like a news article or a seasonal post—it grabs attention for a moment but loses relevance fast. Think of a blog post on a new product or a holiday campaign; once the event ends, so does the audience’s interest.
On the other hand, evergreen content stays relevant no matter the time of year. It can include practical and actionable advice or product reviews that will help readers even years later.
| Criteria | Evergreen content | Timely content |
| Lifespan | Long-lasting, can remain relevant for years | Short-lived, often relevant for a few days or weeks |
| Purpose | To provide consistent value and relevant information over time | To inform or engage on current events or trends |
| SEO impact | Builds authority and attracts consistent traffic | Can boost short-term traffic spikes but may fade quickly |
| Examples | How-to guides, tutorials, and foundational knowledge. For example, ‘How to communicate effectively’ | News articles, event coverage, and seasonal promotions. For example, ‘Christmas giveaways for this year’ |
| Update frequency | Updated periodically, every 6-12 months. You can update facts, figures, SEO keywords, and links monthly/yearly for relevance | Updated frequently, weekly, or monthly depending on needs |
| Audience engagement | Encourages long-term engagement and audience retention | Engages audiences through timely relevance and urgency |
💡 Pro Tip: Using a content calendar helps you plan your content strategy well in advance. This structured approach ensures that you stay organized and avoid last-minute rushes, allowing for higher-quality content creation.
Summarize this article for me please20+ Evergreen Content Examples
Now that you know what evergreen content is, it’s time to develop it yourself. To help you get started, we’ve rounded up over 20 evergreen content ideas and examples that can continue driving traffic and value to your brand.
Let’s get into it. 💁
1. How-to guides
These guides break down tasks step-by-step, making it easy for readers to learn new skills or complete specific tasks. They’re practical and straightforward, offering solutions that readers can act on immediately.
📌 Example: ‘How to start a blog,’ ‘How to cook rice,’ and ‘How to write excellent content.’
2. Frequently asked questions (FAQs)
FAQs answer common questions in a specific field, saving readers time with quick, reliable information.
📌 Example: ‘Digital marketing FAQs,’ ‘FAQs about starting a business,’ or ‘What is SEO?’
3. Ultimate guides
Ultimate guides dive deep into a topic, offering a detailed resource for both beginners and experienced readers. They include tips, examples, and sometimes visuals to ensure comprehensive coverage.
📌 Example: ‘The ultimate guide to SEO,’ ‘The ultimate guide to small business marketing,’ and ‘The ultimate guide to social media marketing.’
🔍 Did You Know? Evergreen content such as ‘How to tie a tie’ has remained a top search query for decades. Some other such ‘most googled’ content includes ‘What is love,’ ‘How to make pancakes,’ and ‘How to boil an egg’!
4. Case studies
Case studies use real-world examples to show how a product or service solves a problem for a customer. These stories illustrate success in a relatable way.
📌 Example: ‘How company x increased sales by 200%’ or ‘A case study on digital transformation.’
⚡ Template Archive: Dive into our archive to find the perfect case study template that resonates with your goals and turns your achievements into evergreen stories that inspire and inform.
5. Checklists
Checklists are quick, actionable lists that guide users through processes, ensuring no steps are missed.
📌 Example: ‘Blog post checklist,’ ‘Moving checklist,’ and ‘SEO checklist for beginners.’
6. Resource lists
These are curated lists of tools, apps, or websites that readers can bookmark for future use, offering ongoing value.
📌Example: ‘Best productivity apps’ and ‘Best online learning platforms.’
7. Glossaries
Glossaries break down complex terms into easy-to-understand definitions, making industry jargon more accessible.
📌 Example: ‘Digital marketing terms explained’ or ‘Marketing terms glossary.’
8. Common mistakes
These articles outline frequent errors in specific fields, helping readers avoid them and improve their skills.
📌 Example: ‘15 common mistakes in social media marketing,’ ‘Top mistakes new bloggers make,’ and ‘Common mistakes in resume writing.’
9. Listicles
Listicles organize information into a list, making it easy to skim and understand. They’re great for sharing quick tips or recommendations.
📌 Example: ‘Top 10 productivity hacks’, ‘Best books for entrepreneurs’, or ‘Top movies of all time.’
10. Tutorials
Tutorials offer detailed instructions to help readers learn new skills, often paired with visuals or videos for clarity.
📌 Example: ‘How to create an infographic using Canva,’ ‘Beginner’s guide to coding in Python,’ and ‘Photoshop tutorial for beginners.’
11. Testimonials
Testimonials showcase customer feedback and experiences with a product or service. They build trust and credibility by providing social proof that can influence potential customers.
📌 Example: ‘Customer success stories,’ ‘User reviews of our software,’ or ‘Best product reviews.’
12. Industry resources
These resources are your go-to guides packed with essential tools and insights for anyone in a specific industry. They’re great for professionals who need to stay updated or dive deeper into their field.
📌 Example: ‘Digital marketing whitepapers,’ ‘Essential resources for small business owners’, and ‘Top industry reports.’
13. Curated content
Curated content pulls together valuable information from multiple sources, offering readers a one-stop resource. It’s perfect for those who want a broad view of a topic without having to hunt down each piece themselves.
📌 Example: ‘The best articles on content marketing’ and ‘Best online courses for HR professionals.’
14. History posts
Evergreen blog posts like this take a deep dive into how an industry, product, or concept has changed over time. They offer valuable context, showing how past developments shape today’s trends.
📌 Example: ‘The history of social media,’ ‘Evolution of interior design,’ and ‘History of computer engineering.’
15. Statistics pieces
Statistic-driven evergreen content tends to attract attention over time and earns backlinks as it becomes more visible. These pieces provide valuable data that others often reference, supporting the steady growth of your backlink profile.
📌 Example: ‘Construction safety statistics,’ ‘Keto diet statistics,’ and ‘Veganism statistics.’
💡 Pro Tip: Boost your SEO ranking by linking to related evergreen content within your posts. Internal links help search engines understand your site’s structure and keep visitors engaged longer, guiding them to valuable, relevant resources. This approach improves your site’s authority and visibility over time, enhancing overall SEO performance.
16. Comparative studies
Comparative guides break down the differences and similarities between two or more products, services, or concepts. They help readers weigh options and make informed decisions.
📌 Example: ‘WordPress vs. Wix: Which is better?’, ‘iPhone vs. Android,’ and ‘Best laptops for students compared.’
17. DIY projects
DIY projects stand out by including custom photos, illustrations, or videos that guide readers through creating something on their own. These projects offer step-by-step visuals to help users bring ideas to life.
📌 Example: ‘DIY cactus balloons,’ ‘DIY air freshener,’ and ‘DIY tea bags.’
18. Travel guides
Travel guides give an in-depth look at destinations, from must-see attractions to insider tips for visitors.
📌 Example: ‘The ultimate guide to visiting Paris,’ ‘Best hiking trails in the Rocky Mountains,’ and ‘Top travel destinations in Europe.’
19. Health and wellness tips
These articles offer practical advice on staying healthy, often backed by expert insights or research.
📌 Example: ‘10 ways to boost your immune system naturally,’ ‘The benefits of meditation,’ and ‘Healthy meal prep ideas.’
20. Financial planning resources
This content helps readers manage their money with advice on budgeting, saving, and investing.
📌 Example: ‘How to create a personal budget,’ ‘Understanding credit scores,’ and ‘Retirement planning checklists.’
⚡ Template Archive: Explore our collection of content writing templates designed to streamline your writing process and elevate your content quality.
Summarize this article for me pleaseEvergreen Content Strategy
A good evergreen content strategy isn’t just about creating timeless pieces—it’s about making sure they keep performing.
Let’s dive into a well-thought-out plan that can keep your content fresh and engaging for the long haul. 🎯
Choose the right topic
Review your website and identify posts that consistently perform well. You can use these as the starting point of your research and look for related topics.
After this, analyze leading blogs in your niche using competitive analysis tools. Once you find specific topics that result in long-term traffic, add a unique perspective to make them stand out.
You can use two tools to help identify topics with consistent search interest:
- Google Trends: It visualizes trending keywords and compares them; it also helps you spot rising queries on a topic such as ‘meal prep ideas’ related to ‘healthy eating’
- AnswerThePublic: This is a great tool to complement Google Trends. It gives you keyword suggestions, helps you discover user intent, and organizes keyword research
Integrate the right keywords
Sustainable traffic relies on ongoing optimization and using stable and relevant keywords.
Stable keywords, particularly long-tail keywords, lay a strong foundation for consistent organic traffic. They align with lasting user interests and are less affected by search trends. Since they’re less competitive than short-tail keywords, they are easier to rank well.
For instance, ‘best small business website builder’ is easier to rank for than ‘website builders.’
Here are some tools for identifying lasting keywords:
- SEMrush: Its Keyword Magic Tool generates related long-tail keywords along with metrics like search volume and difficulty
- Ahrefs: The tool offers comprehensive keyword analysis, allowing you to explore metrics such as search volume and traffic potential. You can also see how competitors rank for specific keywords
💡 Pro Tip: Look at industry problems or frequently asked questions to uncover topics ripe for in-depth blog posts. Addressing these issues provides valuable insights and taps into long-tail keywords that attract targeted traffic.
Summarize this article for me pleaseAnalyzing the Performance of Evergreen Content
Publishing evergreen content is great, but how do you know if it’s working? To get the most out of it, you need to track how it’s performing.
Let’s walk through some content marketing KPIs to evaluate its performance and make sure it stays impactful. 📊
Organic search sessions
Tracking organic search traffic shows how much traffic your evergreen content is getting from search engines. A high number of sessions means your content ranks well and is drawing clicks.
Google Analytics 4 (GA4) can help you spot top-performing articles and those that might need an update.
Average engagement time
This metric tells you how long users are staying on your page. The longer they stick around, the more likely your content is hitting the mark. Use tools like Organic Traffic Insights to see where you might need to tweak readability or relevance to keep users engaged.
Conversion metrics
Conversions track how many visitors take action after reading your content. This action can be anything: signing up for a newsletter, downloading a resource, or making a purchase.
High conversion rates mean your evergreen content is driving traffic and leading users to take the next step. Google Analytics can help you measure these conversions accurately.
Backlinks and social shares
Backlinks play a big role in boosting your SEO rankings, so it’s important to keep an eye on how many backlinks your evergreen post is earning. To track this, tools like Backlink Analytics can give you a clear view of how your content is performing in this area.
Social shares show how often people share your content across social media platforms. A higher number of shares usually means your content is resonating with readers.
Impressions and clicks
Monitoring how often your content shows up in search results (impressions) and how often people click on it gives you a good idea of its visibility and interest level.
💡 Pro Tip: Use a scoring system to prioritize evergreen content ideas based on relevance, audience interest, and potential impact. This practice ensures that your content creation workflow focuses on topics that will engage your audience most effectively.
Summarize this article for me pleaseAdapting Content to Keep It Evergreen
As trends, technologies, and user preferences evolve, content that was once fresh and engaging can quickly become outdated. Regular updates and repurposing are essential to avoid this.
Let’s look at some techniques to update your content using ClickUp, a comprehensive project management tool. 👇
Add new data and refresh visuals
Integrate the latest statistics or research findings on the topic regularly to boost credibility and ensure relevance. It’s also essential to refresh visuals over time.
Update images, infographics, or videos and ensure they look appealing to enhance user engagement and retention.
With ClickUp Automations, managing content updates becomes effortless. You can automate reminders for reviews and revisions, ensuring your content stays fresh and relevant without constant manual tracking.
Set up tasks or custom reminders to trigger when specific conditions are met, like when a piece of content is due for an update or needs a refresh.
Another option is to deem it a recurring task, and Automations will send you scheduled reminders weekly, monthly, or quarterly.
📖 Also Read: How to Use AI to Automate Tasks
Expand sections and update examples and case studies
Review existing sections and add depth to certain areas to enhance their content value.
You must also swap out outdated examples with recent ones to align your content with the latest trends and technologies.
ClickUp Docs
ClickUp Docs is an excellent tool to create and update content. It lets you organize your content into structured sections with its wide range of formatting tools for smooth additions and revision. Additionally, you can add visuals or direct links to the various case studies you include in your content.
ClickUp Docs’ exceptional collaboration features are also a great add-on.
You can edit in real time, enabling team members to leave comments, suggest edits, or contribute new data instantly. The built-in version history ensures every change is recorded.
ClickUp Brain
ClickUp Brain is another tool that you can use in this stage of your strategy.
It assists with brainstorming and idea generation, making it a great tool for determining the needs of your content.
The tool visually maps out ideas and helps you connect different concepts and identify opportunities for enhancement.
What’s more, ClickUp Brain is an AI content creation tool that helps with writing and editing. It offers tailored suggestions and refines your ideas, making the writing process smoother. Once you have your draft, it assists with editing to ensure your content is polished and ready for your audience.
Whether you’re brainstorming topics, organizing your thoughts, or fine-tuning your language, ClickUp Brain supports you at every stage.
💡 Pro Tip: Develop comprehensive guidelines for content governance that outline your brand voice, style, tone, and formatting standards. These guidelines help maintain consistency across all content, ensuring that every piece aligns with your brand identity.
Revise headlines for freshness and optimize for SEO
Incorporate trending keywords or phrases to attract new readers and boost click-through rates. It’s also a great idea to perform regular SEO audits to find areas for improvement, like rephrasing meta descriptions, alt tags, and internal linking structures.
You can use ClickUp Dashboards to monitor the long-term success of evergreen posts and adjust them based on their performance.
Setting up a custom dashboard allows you to monitor key SEO metrics, such as organic traffic, keyword rankings, and headline performance, all in one place.
You can create widgets to track the performance of your headlines in terms of clicks and engagement. This will help you identify which titles need revisions to meet your SEO goals and objectives.
💡 Pro Tip: Pay attention to comments and feedback from readers to identify areas for improvement or topics that need further exploration.
Summarize this article for me pleaseRefresh, Revise, and Rank Content with ClickUp
Evergreen content is all about updating, expanding, and optimizing it regularly. Focusing on topics that have staying power, using stable keywords, and keeping your content fresh with regular updates will help you build a resource that continues to grow in value.
It might sound intimidating, but tools like ClickUp make it easy.
You can set up automated updates for editing your content, brainstorming ideas, researching, and collaborating with your team seamlessly. Whether revising an outdated landing page or refining best practice posts, ClickUp keeps everything organized and running smoothly. Get started with ClickUp for free today!
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