How to Implement Diversity Recruiting Strategies to Reimagine Talent Pools

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Everyone wants to be on a team where all the members are on the same wavelength. It concentrates efforts, brings team alignment, and gets the job done.
However, imagine how boring the workplace would be if we were all alike! After all, a little diversity can do wonders. Think of all the fresh perspectives, new and creative ideas, and sparks of innovation that will invigorate the brainstorming sessions. Thinking outside the box is just one of the many benefits of a diverse workforce. A heterogeneous team is like a colorful box of crayons, with each shade offering a new dimension to a piece of art.
Here’s a deep dive into diversity recruitment and its effect on company culture.
The concept of Diversity, Equity, and Inclusivity (DEI) finds its origins in the mid-1960s. The world was at a social and legal inflection point with the introduction of equality employment laws and affirmative action. Companies had to set up non-discriminatory, integrated offices to accommodate individuals from diverse socioeconomic and racial backgrounds.
In the 1980s and 1990s, the DEI goals for work expanded to different identity groups, which included religious, ethnic, and LGBTQIA+ communities. By the 2000s, the scope of DEI widened further to enable people with disabilities. Today, diversity covers various aspects such as age, education levels, geographic location, culture, skills, and so much more.
Through this intersectional evolution, DEI has always been a way to address social injustices and start a dialog about them in the corporate world. Factors like globalization and connectivity offer greater momentum to such efforts.
DEI, in the present context, is not just about having diverse teams. It involves developing a diversity recruiting strategy, maintaining fair recruitment practices, fostering a supportive work environment, and ensuring everyone has an equal shot at success.
Of the various elements of DEI, let’s focus today on one aspect: diversity. More specifically, diversity recruiting.
Diversity recruiting is the practice of attracting and hiring qualified candidates from different backgrounds. It extends beyond putting together a diverse workforce. It’s about developing a fair, unbiased, and equitable recruitment process that actively seeks out talent from the underrepresented groups of society.
Having a diverse workforce is not just a ‘feel-good’ practice. When done right, diversity recruiting can be a strategic tool that benefits employees and businesses alike. Here’s a breakdown of the importance of a diversity recruitment strategy:
Diversity recruiting strategies allow you to reach highly qualified job seekers from different backgrounds. Doing so expands your options and increases your chance of hiring someone who is a perfect cultural fit for your organization. At the same time, more people are willing to work for companies committed to DEI. Seeing as how eight out of ten candidates want to work for companies that value DEI commitments, it makes your organization a talent magnet.
A diverse team approaches issues with diversity. This could be diversity of thought, perspectives, experiences, opinions, cultures, beliefs, skillsets, and more. The resulting brainstorming sessions bring innovation and creativity to problem-solving.
Diversity of thought strengthens decision-making. By considering different viewpoints, diverse teams can factor in unconscious bias or blind spots that otherwise go unnoticed. They assess different angles of a situation before reaching a decision, which makes the process more thoughtful and effective. Given this, it’s no surprise that diverse teams make smarter decisions nine out of ten times!
Actively seeking out diverse candidates demonstrates a commitment to DEI goals. A diverse workplace offers an inclusive work environment that values, respects, and acknowledges everyone’s unique contributions. This creates a sense of belonging in your employees, increasing engagement and attracting more such diverse candidates.
Diverse companies reflect the real-world customers they serve. It’s more than just a brand-builder—it’s a practical example of your company’s commitment to inclusivity. For instance, posts about diversity get nearly twice as much engagement on LinkedIn as an average company post. Similarly, 60% of consumers consider DEI important and will purchase from companies that support these goals.
An increasingly interconnected world demands a more diverse workforce that understands different cultures. A diverse team with a global perspective comprehends the nuances of developing products and services that resonate with the targeted groups. Whether it is through cultural sensitivity or niche understanding of market conditions, diverse teams deliver 2.5x higher cash flow per employee and 35% more productivity than less diverse companies. This alone is a testament to its competitive advantage.
Diversity isn’t just about race, gender, or ethnicity. It also considers various experiences, backgrounds, personality types, physical and cognitive abilities, etc. Imagine pairing an extrovert with an introvert while working on a project. The extrovert may naturally lean toward managing stakeholder engagement, team collaboration, and communication. Similarly, the introvert may enjoy and excel at strategizing, thoughtful analysis, and generating rich insights. Between the two of them, you have the necessary inputs for project success. This correlation between diversity recruiting and business performance is evidenced by the fact that companies with diverse leadership are 25% more likely to have higher profitability than their less diverse counterparts.
Diverse employees are a medium for entering into new markets or testing untapped opportunities. For instance, a geographically and ethnically homogenous team will have limited cultural understanding while penetrating the market segment in a new region. Say your product team based in the US may not understand the nuances of launching a product in Japan.
The same holds true for your marketing team. Any team that lacks diversity, be it demographic, skill and competencies, or abilities, may fall short of capitalizing on new opportunities. Having a diverse team in such contexts can be useful in making balanced decisions about business strategies and venturing into unexplored territories with increased confidence.
The Harvard Business Review wrote an excellent piece on the five stages of DEI maturity. We’ve applied this to craft a comprehensive diversity recruiting strategy for building a truly diverse workforce.
Here’s a breakdown of how to create a diverse hiring process:
During this stage, companies warm up to the idea of embracing diversity by understanding its importance and benefits. Rather than treating diversity initiatives as a peripheral activity, they focus on making it a central idea with diversity recruiting.
The awareness stage will see minimal diversity recruiting efforts. They still rely on traditional channels to source talent and lack a tangible strategy to target diverse candidates.
Here’s what you can do:
In this stage, the focus is on maintaining legal compliance. As such, businesses will implement anti-discrimination laws and equal opportunity regulations throughout the hiring process.
To enable this, you must take the following steps:
Once businesses build momentum towards diversity recruitment, they can start implementing it as a tactical advantage. So far, the commitment to diversity followed a top-down flow. But here’s where you flip the script and work at a more grassroots level using the bottom-up approach. You go from department to department or focus on targeted talent pools to inject diversity into your workforce.
This involves:
Here’s where you’ll witness diversity and inclusion assimilating with the recruitment process. These would serve as core values throughout the process, from attracting talent and designing employee onboarding activities to creating a welcoming environment.
As diversity becomes second nature to the hiring team, they can strengthen it by:
This marks the maturity of a diversity recruitment strategy. The DEI goals are fully ingrained in the workplace, and now it’s just a matter of keeping things moving. The recruitment process can now attract and retain a more diverse talent pool. To keep this momentum up, you can take the following steps:
We’ve talked about building a diversity recruitment strategy at a higher level. However, several activities take place under the hood. Here are a few actionable diversity recruiting strategies that strengthen the overarching DEI goals:

Celebrating diversity publicly showcases your commitment to DEI goals. Employer branding campaigns are especially impactful in attracting talented candidates who value DEI. It strengthens your reputation as a desirable workspace and opens it up to diverse pools of qualified applicants from different backgrounds. It is a win-win situation: you attract top talent and they contribute through their diverse perspectives.
Did you know that the language used in your job ads could be hindering diversity? Yes! The unconscious bias reflected through the job ad language may discourage diverse candidates from applying. For instance, male-coded terms like “challenge,” “independent,” and “aggressive” can deter women from applying to the post, even when they’re absolutely qualified for the job!
Don’t just limit your reach to traditional channels. Diversifying your search across a diverse range of channels and talent sources grants you access to specific demographics and communities underrepresented in your existing workforce. This way you increase your chances of discovering individuals who bring diverse perspectives and experiences to your team.
What if we were to tell you that your existing network is the gateway to a more diverse workforce? You heard us. Diverse employees are more likely to recommend capable candidates from similar backgrounds and experiences—even if they aren’t actively searching for new jobs! This allows you to hire from a larger candidate pool while also improving the chances of finding a good fit for a specific role, workplace culture, and DEI goals!
Build a diverse talent pipeline for the future by offering internships to students from programs with strong diversity initiatives. This gives them valuable work experience and real-world exposure to hone their skills. It also builds early connections, allowing you to discover talent before they enter the job market! Such early investment strengthens your network of diverse and promising candidates familiar with your organization.
Technology can assist diversity recruiting in mitigating unconscious bias. AI tools can scan resumes for skill and qualification keywords relevant to the job description and screen potential candidates. This frees up recruiters’ time to review shortlisted applicants more thoroughly to assess their skills, expertise, achievements, and cultural fit.
A blind interview process reduces the influence of unconscious bias based on race, gender, age, etc. Removing any identifying information before the interviews ensures that the evaluation focuses solely on the candidate’s skill, capabilities, and interview performance. As interviewers focus on the candidate’s responses, ability to address questions, and problem-solving capabilities, they offer them a fair chance to advance in the hiring process.
Setting clear goals for diversity and representation ensures that the hiring team actively considers qualified candidates from diverse backgrounds. Maintaining a good ratio of diverse candidates also ensures that you’re not just checking off your DEI checklist but genuinely hiring those that match the specific job requirements.
To support diverse employees, businesses must develop robust policies for non-discriminatory treatment, opportunities for career advancement, and inclusive workplaces. This could range from offering time off on religious holidays to making the workplace wheelchair accessible. These small but impactful considerations create a sense of belonging and cultivate equal opportunities for everyone. The culminating feeling of being valued and respected also helps with talent retention and employee engagement.
Training and mentorship can help your diverse workforce address specific challenges while helping advance their careers. Training builds or supplements their existing skills while mentorship programs connect experienced professionals with mentees. Both help prepare them for future leadership roles and also play a critical role in talent retention.
Building connections with diverse networks in your industry allows you access to a larger target group. These networks could be professional organizations or alumni groups that focus on underrepresented demographics. Your support to them reflects your commitment to diversity while attracting qualified, diverse candidates.
Collecting feedback from candidates is a common practice in improving the recruitment cycle. Input from diverse candidates can help identify areas of improvement in your inclusive hiring practices and candidate experience. It kickstarts an open and honest dialogue by presenting ideas for process improvement.
There are no standardized diversity metrics or formulae to measure diversity in the workplace. Organizations must devise their own programs and methodologies to feel the pulse of diversity.
That said, there are some ways to go about it:
Once you have such ground-level understanding, you can utilize KPIs to quantify diversity. These KPIs can help enhance diversity through intentional recruitment. Some of these include:
A day in the life of an HR manager is chaotic as it is. You should embrace tools, technologies, and platforms that can lighten your workload—especially when it comes to recruitment. The fact that these offer a push for diversity is an unappreciated advantage!
On that note, here are some tools, technologies, and platforms you can use to recruit diverse candidates:
Did you know you can use ClickUp to strengthen your diversity and inclusion initiatives?
Yes! ClickUp is a highly versatile and diverse (pun intended) tool that can help improve your diversity in the following ways:

ClickUp Brain is a powerful knowledge manager, project manager, and writing assistant. You can use the latter to write bias-free job postings. Use it to write well-defined job descriptions that leave no room for ambiguity. At the same time, it highlights your company’s culture of diversity and inclusion by showcasing qualities that make your workplace fair, equitable, and inclusive.

There are so many ways ClickUp helps you standardize recruitment. You can use ClickUp Whiteboards to create flowcharts and mindmaps to define and document the process. It brings stakeholders, like the hiring and sourcing teams, interview panels, etc., on the same page. Similarly, you can use ClickUp Brain to blind-review resumes to counter unconscious bias. Or you could use ClickUp Docs to develop and circulate a standardized interview rubric to ensure fair and consistent candidate evaluation.

The fully customizable and interactive Dashboard on ClickUp offers a high-level view of the recruitment process. You may use it to stay up to date on the status of the recruitment cycle or to track key metrics, specifically in the area of diversity. You can even ask ClickUp Brain to share the status of any task, assign it, or define deadlines. Such proactive monitoring and management help refine strategies on the fly and develop a more diverse talent pipeline.
The role of ClickUp transcends recruitment. You can use ClickUp for end-to-end Human Resource management. From orchestrating onboarding activities to conducting performance reviews to measuring diversity metrics to facilitating communication and collaboration between teams—ClickUp is a one-stop shop for employee management.
With ClickUp, you don’t have to start from scratch. Utilize proven expertise through free HR templates developed for talent management, DEI initiatives, and process standardization.
Explore a rich library of templates suited to your different needs. Here are a few to get you started:
Building a diverse workforce isn’t just about fairness or equity; it’s emerged as a key driver of success. The diversity recruiting strategies shared above will help you brave the waves of change and future-proof your organization.
Don’t forget to use innovative solutions like ClickUp to prioritize diversity and enjoy its broader range of benefits.
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