Copywriting tools

10 Best Copywriting Tools & Software in 2024

Are you still on the fence about using AI for everyday copy tasks?

Professional copywriters are accustomed to meticulously crafting and refining each word, which makes them hesitant to use tools that provide the same results in an instant.

However, these tools are becoming increasingly advanced, providing copywriters with powerful tools to help them quickly and efficiently create high-quality content. As a result, not only can these tools make your copy more engaging, but they are also able to increase conversions and improve overall productivity at work.

We’ve compiled a list of the top 10 copywriting tools to help you optimize your writing for search engines and target audiences. From copywriting and editing, content optimization tools, and project management apps with a built-in word processor and note taking feature, this comprehensive list of the best copywriting tools will help you create the perfect tech stack to streamline your workflow and work at your best.

So, grab your beverage of choice, settle in, and let’s dive into these incredible resources that will undoubtedly level up your copywriting skills. ✍️⚡️

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What are Copywriting Tools?

Copywriting tools are software and online resources that help copywriters craft compelling and impactful content for platforms like websites, social media, and emails. They also help professionals increase conversion rates, improve search engine rankings, and increase online visibility with content marketing campaigns. In addition to writing aids, these tools also help you research keywords, optimize content, and track your results.

Various types of copywriting tools are available to assist copywriters in creating effective and persuasive content. Here are some common types of copywriting tools:

By using these tools, you’ll be able to create persuasive, engaging, SEO-friendly content that resonates with your target audience much more easily.

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10 Best Copywriting Tools in 2024

1. ClickUp

Best for all-in-one project management, content planning, task organization

ClickUp Docs, Chat, and List view in ClickUp
Monitor project updates, manage workflows, and collaborate with the team, all from your ClickUp Workspace

ClickUp is an all-in-one project management and productivity tool offering hundreds of advanced features to help streamline and simplify your workflow.

What makes this tool so unique is its flexibility. The entire platform is customizable, making it a useful tool for any use case, team, and organization. Teams across industries, including copywriters and marketing teams, because it provides an intuitive platform for copywriters to easily manage tasks, prioritize workload, and collaborate on projects.

Use digital Whiteboards and Mind Maps for brainstorming and developing content strategies, custom views such as List and Board view to organize your work your way, and ClickUp Docs to create unlimited docs for blogs, social media posts, ad copy, content briefs, wikis, knowledge bases, and so much more.

rich formatting and slash commands in clickup docs
ClickUp Docs allows rich formatting and slash commands to work more efficiently

Need help simplifying or leveling up your copy? ClickUp is now a project management and an AI copywriting tool! ClickUp AI will save you time by simplifying the writing process, helping you write more effectively, and creating engaging AI generated content. Use ClickUp AI to compose an email, write your next blog post, or crush your writer’s block.

Writing copy with ClickUp AI
Elevate your writing skills and quickly bring your thoughts to life in a clear, concise, and compelling way with ClickUp AI

Aside from writing and editing copy features, ClickUp also offers task management and other productivity features such as automated reminders, time tracking, goal setting, and analytics to help you stay organized and maximize your efficiency.

Best features

  • Over 15 custom project views: Choose to view and organize your work in over 15 ways, including List view, Board view, and a unique Workload view
  • Note-taking and word-processing features: Use ClickUp Docs and Notepad to capture short and long-form copy
  • Collaborative editing and comments: View who’s working on the same page and edit without overlap with the collaborative editing and detection feature. Then use the comments feature to leave and assign messages to a specific person to improve and speed up the feedback process
  • ClickUp AI: Your own writing assistant to help you create AI generated content, edit copy, summarize long and complex copy, and so much more
  • Digital Whiteboards and Mind Maps: Brainstorm and map out ideas and processes on a collaborative Whiteboard or Mind Map, and easily share your work with anyone or keep it private to yourself
  • Proofing: Centralize and speed up the feedback loop by annotating directly on images, videos, and PDFs
  • Template library: Templates for every project deliverable, from content briefs, writing guidelines, and more
  • Mobile app: Access your work at any time from anywhere
  • Integration capabilities: Connect ClickUp to over 1,000 work tools to consolidate your apps and bring all your work into one place


  • AI features are still on a waitlist; join to be added to the waitlist


  • Free Forever: Feature-rich free plan
  • Unlimited: $7 per month/user
  • Business: $12 per month/user
  • Enterprise: Contact for pricing

Customer ratings and reviews

  • G2: 4.7 out of 5 (2,000+ reviews)
  • Capterra: 4.7 out of 5 (3,519+ reviews)
Try ClickUp for Free

2. Wordtune

Best for AI rewriting, writing assistant, and copyeditor

Using Wordtune as a copywriting tool, writing assistant, and content editor
Using Wordtune as a copywriting tool, writing assistant, and content editor

Wordtune is one of the most powerful AI copywriting tools available today. It allows copywriters to quickly and easily find the right words to communicate their message and optimize their copywriting using generative AI to create engaging copy for social media posts, blog posts, documentation, ad copy, product descriptions, SEO meta descriptions, and titles, web copy, and more.

It works without the need for complicated prompts. Simply add your copy and instantly get improvement suggestions that are based on the most advanced language models. You can also use this AI copywriting tool to brainstorm ideas or get relevant synonyms for any word in your text.

Best features

  • Shorten and expand text: Change the length of any sentence or paragraph and reach your needed word count
  • Brainstorm title ideas: Quickly generate titles for landing pages, blogs, and other marketing assets
  • Get paraphrasing suggestions for copy: Copywriters quickly find it their default behavior to click on the Wordtune icon and browse through alternate copy suggestions
  • Draft emails in an instant: Drastically cut down on the time it takes you to formulate emails


  • Prompt length is limited
  • Doesn’t natively integrate with WordPress


  • Free Forever: Feature-rich free plan
  • Premium: $9.99 per month/user
  • Premium for Teams: Contact for pricing

Customer ratings and reviews

  • G2: 4.3 out of 5 (49 reviews)
  • Capterra: 4.4 out of 5 (70 reviews)

Check out these Wordtune competitors!

3. Perplexity

Best for research

Using Perplexity to retrieve AI-generated response

Copywriting is made easier with Perplexity, an AI-powered tool that offers a chatbot-like interface. Instead of using a search engine, users can pose questions in natural language and get an informed response from the AI. Moreover, users can ask follow-up questions to explore a particular topic further and get a response based on the context of the earlier responses. This makes copywriting much more efficient and accurate.

Additionally, proper research is fundamental to creating a well-written and optimized copy. Copywriters need to ensure that every line they write properly reflects their product or industry. Perplexity allows them to ask questions and get answers, including links to reliable sources. Instead of endlessly browsing through search results, copywriters can research any topic much faster and get a direct answer.

Best features

  • Instant summary of your current page
  • Quickly ask any question from your toolbar
  • Ask questions about your current page
  • Ask questions focused on your current domain
  • Click to ask follow-up questions


  • No summarization capabilities


  • Free tool

Customer ratings and reviews

  • Chrome store: 4.5 out of 5 (84 reviews)

Bonus: Check out 7 Free Content Writing Templates for Faster Content Creation

4. Mangools Google SERP Simulator

Best for SERP snippet preview and calculating sentence length

Using Google SERP Simulator by Mangools to get a SERP snippet preview on Google

Mangools Google SERP Simulator is a great tool for copywriters, as it helps to preview and analyze how a website will appear in Google’s search engine results pages (SERPs). This tool is easy-to-use and provides quick access to vital information about a website’s SERP performance.

The simulator can be used to assess a website’s SERP performance in a variety of ways. It provides quick access to data such as keyword rankings, organic search results, and paid search results. Additionally, it can be used to measure the effectiveness of SEO campaigns and track changes in SERP rankings over time.

Best features

  • Keyword research: Find the keywords with the most potential to rank
  • Geo search results: Examine search result rankings for more than 52K locations
  • Rank tracking: Share interactive and filterable reports about your SEO progress
  • Competitor analysis for keywords and search: Check out how your competitors are ranking and see potential growth opportunities


  • No paraphrasing or suggestion capabilities


  • Mangools Basic: $29.90 per month
  • Mangools Premium: $44.90 per month
  • Mangools Agency: $89.90 per month

Customer ratings and reviews

  • G2: 4.6 out of 5 (44 reviews)
  • Capterra: 4.7 out of 5 (67 reviews)

5. Ahrefs

Best for SEO research

Keyword Explorer by Ahrefs
Discover thousands of great keyword ideas, analyze their ranking difficulty, and calculate their traffic potential with Ahrefs Keyword Explorer

Ahrefs is one of the most helpful AI tools for SEO, offering a comprehensive suite of tools to help copywriters and marketing teams create content that packs a punch. Additionally, Ahrefs allows writers to track their SEO efforts and performance over time, making it an invaluable tool for copywriters of all skill levels.

With its suite of SEO tools and research capabilities, it can help writers craft content that is optimized for both organic search engine rankings and user engagement. It provides useful information such as keyword research, competitor analysis features, backlink analysis, content analysis, keyword difficulty, keyword volume, and other metrics to help writers understand how to craft content that will rank and content that will be engaging for readers.

Best features

  • SEO Dashboard: Get an overview that will keep you up to date as to how your progress is going
  • Site Explorer: This feature tracks your website’s performance and gives valuable insights
  • AI Keywords Explorer: Ahref’s Keyword Explorer is one of their biggest advantages, as it allows users to go deeper into analysis
  • Intuitive UI: Copywriters will love Ahrefs’ intuitive UI. It’s super easy to navigate even if you’re not a tech-savvy search engine marketer


  • Does not offer a content SEO score


  • Lite: $99 per month
  • Standard: $199 per month
  • Advanced: $399 per month
  • Enterprise: $999 per month

Customer ratings and reviews

  • G2: 4.6 out of 5 (458 reviews)
  • Capterra: 4.7 out of 5 (504 reviews)

6. Sharethrough Headline Analyzer

Best for headline optimization

Understand how compelling your headline copy is and get insights to help optimize it with this AI copywriting tool

Copywriters often need to craft headlines that win their audience’s attention and compel them to click. To do this, they need to understand the elements of great headlines and how they can use them to their advantage. Sharethrough’s Headline Analyzer is a powerful tool that can help copywriters create high-performing headlines.

It uses a combination of natural language processing and machine learning to analyze headlines. It helps to identify the key elements that make a great headline, such as length, word choice, and readability, and also provides feedback on how to improve the headline to maximize its impact.

Best features

  • Headline length suggestions: Find the optimal length for headlines
  • Engagement and impression score: Get some stats that will help you understand how your headline is performing
  • Headline testing history: Review past results of headline tests
  • Word and character count: Sharethrough makes it easy to know the exact length of what you wrote


  • No generative AI features


  • Free tool

Customer ratings and reviews

  • G2: 4.5 out of 5 (78 reviews)

7. ChatGPT

Best for natural language processing and AI copywriting tool

Using ChatGPT as an AI copywriting tool

ChatGPT, launched in November 2022, is an easy-to-use AI language model that copywriters can use to generate ideas, and optimize content such as ad copy, copy for social media posts, and so on. It’s based on OpenAI’s GPT-3.5 and GPT-4 large language models (LLMs) and can generate copy using prompt engineering.

Individuals and teams across industries, including copywriters, use this powerful tool to create AI generated content. All you need to do is type a command or a message, and ChatGPT will instantly respond with a relevant answer making this one of the best AI copywriting tools that exist today.

Best features

  • Human-like text: Send ChatGPT a copy-related question, and get an answer in human voice
  • Interactive responses: Don’t like the copy AI provided? Ask ChatGPT to correct it
  • Translations: Get text suggestions in any language
  • Summarization: Move from text to summary with just a simple prompt


  • Does not natively integrate with other tools
  • No text editing capabilities


  • ChatGPT: Free
  • ChatGPT Plus: $20 per month

Customer ratings and reviews

  • G2: 4.8 out of 5 (37 reviews)
  • TrustRadius: 8.4 out of 10 (5 reviews)

Check out our prompt suggestions for HR, engineering, and market research.

8. Answer The Public

Best for keyword research

Get consumer insight you can use to create fresh, ultra-useful content, products and services with AnswerThePublic
Get consumer insight you can use to create fresh, ultra-useful content, products, and services with AnswerThePublic

Copywriters use Answer The Public to help them research and understand their audience. It provides a comprehensive database of keywords related to any topic, giving copywriters access to the questions and topics their readers are already asking about.

Answer The Public’s search engine is powered by Google, Bing, and Yahoo, giving copywriters access to the most up-to-date data on search trends and consumer behavior. The tool also provides a visual representation of the data, making it easier to identify and explore topics related to the copywriter’s topic. By utilizing this tool, copywriters can better tailor their content to the needs and interests of their audience.

Best features

  • Topic, brand, or product search
  • Ability to search by country and language
  • Filters for questions, prepositions, comparisons, alphabetical, and related
  • Metrics that include search volume, difficulty, cost per click, and paid difficulty


  • The interface is sometimes too busy


  • Free
  • Individual: $9 per month
  • Pro: $99 per month
  • Expert: $199 per month

Customer ratings and reviews

  • G2: 4.4 out of 5 (26 reviews)
  • Capterra: 4.5 out of 5 (11 reviews)

9. Buzzsumo

Best for content development

Get instant access to trending stories worldwide and discover best performing content with BuzzSumo
Get instant access to trending stories worldwide and discover best-performing content with BuzzSumo

Buzzsumo helps you create content that resonates with your audience. The platform quickly identifies what content is trending in your industry and allows you to create content that will have maximum impact.

Using Buzzsumo makes copywriting easier because you can quickly identify trending topics and create content relevant to your audience. It offers powerful analytics that helps you understand what content is performing best and what content needs more work. Plus, you can find influencers and other content creators who can help to promote your work.

Best features

  • Content analyzer: Discover the most engaging content across countries, topics and other factors
  • Question analyzer: Scan millions of forum posts and find relevant customer questions
  • Backlink analyzer: Track the uptake of URLs and domains with ease
  • Trending feature: Find creative content ideas that can be used to news jack stories and events


  • No content suggestions abilities
  • No optimization options


  • Basic: $119 per month
  • Content creation: $249 per month
  • PR and Comms: $249 per month
  • Suite: $399 per month
  • Enterprise: $999 per month

Customer ratings and reviews

  • G2: 4.5 out of 5 (95 reviews)
  • Capterra: 4.5 out of 5 (141 reviews)

Check out these newsletter writing tools!

10. Copyscape

Best for plagiarism detection

Copyscape can be used to ensure that any content created is unique and original. It’s an online plagiarism detection tool that checks for plagiarism on any website, blog, or document.

It works by searching for similar content on the web and highlighting any potential matches. This gives copywriters the ability to easily identify any content that has already been used by someone else. With Copyscape, copywriters can ensure that the content they create is wholly original.

Copyscape can also be used to protect content from being plagiarised. Copywriters can add a Copyscape badge to their content, and this will show that the content is protected. If anyone attempts to copy the content, they will be alerted to the fact that the content is protected by Copyscape.

Best features

  • Copy and paste offline content to check it
  • With Batch Search, you can check up to 10,000 pages at once
  • Keep track of plagiarism instances and your responses (online content only)
  • Pay for and track searches with other Copyscape accounts



  • Copyscape Premium: ​​$19.95 per month for up to 10 pages

Customer ratings and reviews

  • G2: 4.5 out of 5 (25 reviews)
  • Capterra: 4.8 out of 5 (70 reviews)
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Benefits of Copywriting Tools

The main reasons for incorporating copywriting tools are:

  • Improved efficiency: These tools allow you to work more efficiently, open up more time to focus on the more crucial tasks of copywriting, like differentiation and research, and save time on tedious tasks such as keyword research, content optimization, and tracking results
  • Enhanced creativity: Copywriting tools can help beat writer’s block and generate ideas to keep your creative juices flowing
  • Consistent branding: Many copywriting tools offer templates to keep your brand tone, style, messaging, and workflow consistent
  • Accurate grammar and spelling: Even experienced copywriters are not foolproof when it comes to grammar and spelling. Copywriting tools provide another layer of safety, catching those unfortunate mistakes
  • Readability enhancements: By improving the readability of your copy, these tools can help ensure your content stays clear, concise, and engaging for the reader
  • Simplified content organization: It’s hard to keep track of all your copy tasks and bounce back and forth between projects. These tools help you stay organized and ensure your notes, blogs, wikis, SOPs, and other copywriting documents are easily accessible
  • SEO optimization: Writing good copy is hard enough. These tools can help with SEO optimization and task automation to ensure your copy is optimized for search engines
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Improve Content Writing and Optimize Processes with Copywriting Tools

Ultimately, any copywriter who wants to improve their skills, streamline their workflow, and produce engaging and effective content needs to check out the top ten copywriting tools above. To make sure your copy is achieving its goals, you can use these tools to do thorough research, edit and optimize it, and analyze your results.

And in addition, you can use ClickUp to streamline this entire operation and make it seamless. From ideation, brainstorming, writing, editing, reviewing, and publishing, ClickUp will be there to help you orchestrate every part of the process. 😌✍️

Get started with ClickUp for free today!

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Guest Writer:

Ben Pines Wordtune Copywriting Tools

Ben Pines is a content marketing professional with 15+ years of experience. He believes in the transformative power of words and is passionate about helping those in the field improve their craft.

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