AI copywriting tools Blog Feature

10 Best AI Copywriting Tools to Try Out in 2024

These days, content marketing is king. But content generation takes time if you do it yourself—plus, it’s not easy.

If you’ve ever suffered from writer’s block while trying to write content like blogs, social media posts, or ad copy, you’ll love AI writing tools. AI—or artificial intelligence—is a boon for content creators and marketing teams, as well as entrepreneurs and freelancers of all types. It saves time, improves productivity, and very often comes up with ideas you’d never have thought of yourself. 💡

Of course, AI does have some limitations, and—luckily—it will probably never replace the human brain completely. But if you think of it as a handy content creation tool, it can free up time previously spent on mundane writing tasks so you can do more important things, like finalizing your marketing strategy or building relationships with your clients. 🤝

Let’s look at what AI copywriting is and how it works. Then, in case you’re thinking of exploring AI further, we’ll share some tips on what to look for and then review some of the best AI copywriting tools in 2024.

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What Is AI Copywriting & How Does It Work?

AI copywriting is copywriting done by computers instead of a human writer. It combines natural language processing with machine learning to create AI content.

You’ll need to input some prompts into the AI writer to start with—much like a keyword for a search engine. Some will let you stipulate elements like the target audience or the tone of voice. Then it uses algorithms to analyze similar content on the web and generate relevant ideas or entire blocks of copy for you. 📝

You can use AI copywriting tools to help you with writing and optimizing all types of marketing copy including:

  • Website and landing page copy
  • Sales enablement resources
  • Email copy
  • Facebook ad and Google ad copy
  • Blog content
  • Social media posts
  • Chatbot conversations
  • Product descriptions for e-commerce sites
  • Meta descriptions and titles

And much more.

AI functionality can also help you brainstorm ideas for your marketing strategy, generate SEO keywords for your content plan, summarize wordy notes into pithy content, and edit your copy for you.

Bear in mind that you’ll still need to fact-check that AI copy, make sure it hasn’t plagiarized, and often add a human touch before you can publish it. 👀

What to look for in an AI copywriting tool

With so many options out there, it can be tricky to know which writing assistant software will be best for you. While many different types generate various kinds of AI content, there are some criteria you should always consider:

  • User-friendly: Make sure the user interface is intuitive so you can quickly learn how to make the most of it
  • High-quality content: The AI content generated needs to be accurate, written well with good grammar, and mostly free of errors
  • Use-case match: Choose a tool that will give you the results you need, whether that’s generating short-form or long-form content, paraphrasing or rewriting copy, or suggesting content ideas or brainstorming ideas
  • Good value: The AI copywriting software should fit within your budget and offer enough customization options—for example, tone, style, and formats—so you don’t need multiple tools
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10 Best AI Copywriting Tools 2024

While ChatGPT is perhaps one of the best-known web apps and many AI tools use it, there are also types of AI copywriting software now available.

To choose the right copywriting tool for your business, consider what type of AI-generated content you plan to write and how much customization you need. Then look for a user-friendly writing assistant that can provide that.

These are some of the best options to consider in 2024.

1. ClickUp

Best Overall for AI Copywriting

Use the AI writing assistant in ClickUp to generate blog posts, brainstorm ideas, compose emails, and more

ClickUp is the ultimate all-in-one productivity tool. It’s designed to help you save time, streamline your workflows, and enhance collaboration with clients and colleagues with its rich set of project and task management features—including a built-in AI tool, ClickUp Brain.

The ClickUp AI writing tool creates content faster and better than ever before. Write from scratch or use one of our ChatGPT AI prompt templates to get you started. With templates that cover everything including marketing, project management, and copywriting, you’ll never have to deal with writer’s block again. 🎆

Use the AI to write your copy in a ClickUp Doc—ClickUp’s built-in document tool. Your content gets saved automatically in your workspace, keeping all your important documents in one place so you can always find them. You can even collaborate on a Doc in real-time with your team to get it perfect.

Then connect that Doc to a task in your workflow. ClickUp Tasks help you keep track of exactly what needs to be done and when. Choose how you want to see your tasks, assign them to team members, create custom fields, and get reminders for recurring tasks, like writing your weekly blog or email. 🔔

ClickUp best features

  • Use ClickUp AI to write blogs, emails, landing page copy, marketing taglines, or surveys—or plan your campaign strategy or an upcoming event
  • Easily identify insights and action items from Docs or tasks
  • Summarize lengthy copy so you don’t have to slog through it word by word
  • Quickly edit your generated copy to make it clearer and more compelling
  • Use built-in formatting to make your Doc look professional
  • Generate brainstorming ideas that take your creativity to new heights

ClickUp limitations

  • Some users report feeling a bit overwhelmed by the sheer amount of ClickUp features there are, but that can be remedied by a vast Help Center
  • The ClickUp free plan doesn’t offer AI copywriting tools, so you’ll pay $5 extra per user to add AI to any paid plan

ClickUp pricing

  • Free Forever
  • Unlimited: $7/month per user
  • Business: $12/month per user
  • Enterprise: Contact for pricing
  • ClickUp Brain: $5 per member, per month on any paid Workspace

ClickUp ratings and reviews

  • G2: 4.7/5 (8,700+ reviews)
  • Capterra: 4.7/5 (3,800+ reviews)

2. Jasper AI

Best for Comprehensive Content Generation

AI copywriting tools: example of a blog post written by Jasper
via Jasper

Jasper is an AI copywriting tool designed to help you create content that aligns with your brand voice. It learns what tone you’re looking for and works with your style guide to make sure each type of content is on brand. 🎯

You can quickly write short-form content like ads or social media posts, and Boss Mode helps you create long-form content like SEO-optimized blogs, emails, and reports. Jasper even makes suggestions for how to write sensitive copy, for example, an email to an annoyed client, in a more constructive way.

Jasper best features

  • Create chatbot content using Jasper Chat and images to accompany your copy with AI Art
  • Make sure your copy doesn’t appear anywhere else online by running it through the plagiarism checker
  • Collaborate with your team in real-time to edit your document
  • Use Jasper in over 30 languages
  • Keep all your data safe with ever-evolving security protocols

Jasper limitations

  • Sometimes Jasper doesn’t understand the prompts and you end up with confusing or unusable copy
  • It may be a bit pricey for small businesses, startups, or individuals like bloggers or freelance content writers

Jasper pricing

  • Creator: For hobbyists, at $49 per month
  • Pro: For individual and small teams, at $69 per month
  • Business: Custom plan for growing teams and businesses

Jasper ratings and reviews

  • G2: 4.7/5 (1,200+ reviews)
  • Capterra: 4.8/5 (1,800+ reviews)

Bonus: Check out 7 Free Content Writing Templates for Faster Content Creation

3. Wordtune

Best for Sentence Refinement & Editing AI Content

Wordtune isn’t a complete AI copywriting tool, but it helps you write copy faster and more concisely. Start your content writing from scratch or use one of the templates for inspiration, then use the AI to rephrase and perfect it.

You can personalize your prose with facts, examples, statistics, counter-arguments, or jokes to make it more interesting. And it’s good to know that this AI copywriting software only uses facts it can verify from five different sources to make sure your copy is completely accurate. ✅

Wordtune best features

  • Repurpose your content for other platforms by using Wordtune to reword it or even change the tone
  • Use the summarizer to extract main points from blogs, PDFs, or YouTube videos
  • Add the Chrome extension to use Wordtune on other platforms like Google Docs, Microsoft, Gmail, or LinkedIn
  • Work with Wordtune on mobile, an app, or your desktop

Wordtune limitations

  • Its focus is on improving writing rather than creating copy from scratch, so it’s not ideal for coming up with ideas or writing long-form content
  • The free plan only allows 10 rewrites a day, which might be frustrating if you write a lot

Wordtune pricing

  • Free: Free for 10 rewrites per day
  • Plus: $9.99/month for 30 rewrites per day
  • Unlimited: $14.99/month for unlimited rewrites per day
  • Business: Contact for pricing

Wordtune ratings and reviews

  • G2: 4.6/5 (160+ reviews)
  • Capterra: 4.4/5 (70+ reviews)

Check out these Wordtune alternatives!

4. Writesonic

Best for Ad Copy and Landing Pages

If you’re looking for a fully-fledged AI content platform that can create copy, audio, images, and chatbot conversations, Writesonic is a good option. It uses GPT-3 and GPT-4, depending on the quality of the copy you’re looking for. 🤖

Use the AI to write long-form articles or blogs, reports, landing pages, emails, e-commerce product descriptions, ad copy, and more. Input prompts by typing them in or using voice commands, and then Writesonic generates multiple versions of relevant text. Shorten, lengthen, or paraphrase the generated copy until you’ve got the high-converting content you want.

Writesonic best features

  • Generate as many versions of your copy as you want to get it close to what you’re looking for
  • Use Writesonic in more than 25 languages
  • Move your content up the search engine rankings with SEO optimization
  • Publish your copy directly to platforms like Shopify, WordPress, or Wix

Writesonic limitations

  • The quality of the copy generated isn’t always as strong or creative as it could be
  • If you’re on a lower pricing plan, you’re limited in the number of words you can generate each month

Writesonic pricing

  • Free trial: Per user for up to 10,000 words a month
  • Small Team: $19/month per user for up to 200,000 words a month
  • Freelancer: $20/month per user for unlimited words
  • Enterprise: Contact for pricing

Writesonic ratings and reviews

  • G2: 4.8/5 (1,800+ reviews)
  • Capterra: 4.8/5 (1,800+ reviews)

5. Copysmith

Best for Marketing & Sales Copy

The Copysmith family of AI copywriting software includes Describely, Frase, and Rytr (which are listed separately below).

Describely creates SEO-optimized product content for catalogs and e-commerce sites. Create content from scratch or import an existing product list and then rewrite it in your choice of tones, for example, Professional, Funny, or Excitement.

Frase is specifically aimed at creating content that ranks highly on Google. It helps you research keywords and articles from your search competitors. Then it drafts copy outlines based on that research so you can use that to write your content. ✍️

Copysmith best features

  • Integrate Describely with e-commerce platforms like Shopify and WooCommerce for easy product management
  • Check that your copy is unique with the plagiarism checker
  • Use Frase to automatically generate detailed SEO content briefs for your writers
  • Easily share Frase documents with writers and clients using links and team project folders

Copysmith limitations

  • The Describley Free and Core packages allow only a minimal number of products and if you need more, you’ll have to upgrade or pay extra for the Pro Add-On
  • Frase isn’t always completely accurate when generating SEO keywords and copy recommendations

Copysmith pricing

For Describely:

  • Free: For one user and up to 5 products
  • Starter Plan: $19/month for 1 user
  • Pro Plan: $49/month for 5 users
  • Enterprise: Contact sales

For Frase:

  • Solo: $14.99/month per user for 4 articles a month
  • Basic: $44.99/month per user for 30 articles a month
  • Team: $114.99/month for 3 users and unlimited articles

Copysmith ratings and reviews

  • G2: 4.3/5 (12 reviews)
  • Capterra: 4.2/5 (27 reviews)

6. Hypotenuse

Best for E-commerce Descriptions

Hypotenuse is designed to write a few main types of content: blog content, social media content, ads, headlines and slogans, and product descriptions. It uses information about your target audience, keywords, or the content category to create relevant and well-structured content, with headers included.

This AI writing tool is very simple and easy to use, taking you through a step-by-step process. Choose your tone of voice and point of view so your copy sounds like you, then provide some background context, and Hypotenuse will generate an outline, copy, and a catchy article title. 😊

Hypotenuse best features

  • Summarize text or rewrite it completely if you want to refresh or repurpose it
  • Generate images based on the text you input
  • Use the bulk content generator to create batches of mundane content like product descriptions then sync that directly with Shopify

Hypotenuse limitations

  • The range of content categories and templates is quite limited
  • There’s a fair amount of input required upfront, which can be time-consuming when you want to get going with writing

Hypotenuse pricing

  • Free trial: 7 days
  • Individual: $29/month per user
  • Teams: $59/month for up to 5 users
  • Enterprise: Contact for pricing

Hypotenuse ratings and reviews

  • G2: 4.3/5 (6 reviews)
  • Capterra: 5.0/5 (1 review)

7. WordAi

Best for Article Rewriting

Example of a sentence rewritten by WordAi
via WordAi

WordAi is a rewriting tool. It takes existing content and restructures each sentence, using different words from its synonym library. You end up with a completely new piece of content with the same meaning as the original, optimized for readability and SEO.

With just one click, you can easily refresh your copy or completely repurpose it for other uses—without spending extra time or money on it. Use it for blog and social media content, web copy, product descriptions, or anything else you choose. 💯

WordAi best features

  • Write multiple—yet completely unique—pieces of copy at once with bulk rewrites
  • Choose whether you want the rewrite to be conservative, keeping more of your original content, or adventurous so it’s quite different
  • Avoid AI detection as the content sounds like it’s written by a human

WordAi limitations

  • This AI copywriting software is not intended for generating new copy from scratch
  • You can’t really control what the rewritten content looks like—but you can always edit it afterward

WordAi pricing

  • Free trial: 3 days
  • Starter: $9/month for 50,000 words
  • Power: $27/month for 3 million words
  • Enterprise: Contact for pricing

WordAi ratings and reviews

  • G2: 3.8/5 (18 reviews)
  • Capterra: 4.2/5 (11 reviews)


Best for Creativity Prompts AI Writing Tool

This AI copywriting tool helps you research data, brainstorm ideas, and generate copy of all kinds. uses the best language models as its foundation and consistently produces high-quality, unique, and creative content. It fits seamlessly into your workflow, boosting both your productivity and the effectiveness of your copy. 🙌

Give the AI a little direction and ask it to draft long-form, SEO-optimized blogs, social media posts, or product descriptions for you. Generate content briefs for your writers or create high-converting ads or sales copy. You’ll get several options so you can choose the best one and then quickly polish it for your audience. best features

  • Get fresh inspiration from its idea-generation tools
  • Save time by using the extensive library of templates, which is organized into categories
  • Rewrite existing content so you can use it elsewhere
  • Use Brand Voice (only available from the Pro Plan upwards) to help learn your style so it can consistently use that for all your content limitations

  • The quality of the content it creates can vary quite widely, possibly because the input options are limited
  • Some users have complained about the customer service pricing

  • Free: For one user for up to 2,000 words
  • Pro: $49/month for 5 users and unlimited words
  • Enterprise: Contact for pricing ratings and reviews

  • G2: 4.7/5 (170+ reviews)
  • Capterra: 4.5/5 (50+ reviews)

9. QuillBot

Best for Paraphrasing

As another AI copywriting tool, QuillBot offers several options, which you can use separately or as part of the Co-Writer.

The Paraphraser rewrites text according to your instructions, for example, to write it more simply, formally, or creatively, or to shorten or expand the content. The Grammar Checker suggests improvements to your grammar, while the Plagiarism Checker makes sure your content is unique. You can also summarize text, translate it, or generate citations from URLs in your choice of style. 🪄

QuillBot best features

  • Quickly rewrite content without losing the original meaning
  • Use the thesaurus to find fresh and relevant replacement words
  • Rewrite on the move with the browser integration
  • Use QuillBot in more than 20 languages

QuillBot limitations

  • QuillBot doesn’t create new text—it simply rewrites existing copy
  • The free plan is a little slower, limits your words, and doesn’t give you access to the Plagiarism Checker

QuillBot pricing

  • Free: Free for limited words
  • Premium: $8.33/month

QuillBot ratings and reviews

  • G2: 5/5 (1 review)
  • Capterra: 4.6/5 (120+ reviews)

10. Rytr

Best for Personal Use

Example of a blog post written by Rytr
via Rytr

As one of the Copysmith AI copywriting tools, Rytr is a writing assistant that creates high-quality content, fast. All you need to do is select your use case and tone of voice, and give a little context, and out pops your new copy.

Then you can use the rich-text editor to finetune it. Reword, expand or shorten sections, clean up the grammar, and finally format it before you publish. ↪️

Store all your Rytr writing projects in one place within the platform so you can easily find and reference them again in the future.

Rytr best features

  • Choose templates from more than 40 use cases, including emails, blogs, ad copy, academic documents, interview questions, and business pitches
  • Install the browser extension to use Rtyr on other platforms, like Word, Slack, Gmail, and WordPress
  • Check for similarities with existing text using the built-in plagiarism checker
  • Use Rytr to create global content in more than 30 languages

Rytr limitations

  • You need to edit the copy that Rytr generates before using it
  • The free and Saver plans have limited characters, which tend to get used up quickly

Rytr pricing

  • Free: Free for up to 10,000 characters a month
  • Saver: $9/month for up to 100,000 characters a month
  • Unlimited: $29/month for unlimited characters

Rytr ratings and reviews

  • G2: 4.7/5 (700+ reviews)
  • Capterra: 4.6/5 (16 reviews)
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Boost Your Productivity and Increase Effectiveness With AI Copywriting Tools

AI copywriting tools save time and improve your writing in multiple ways. Depending on the software, they can generate ideas, do your research for you, create content, rewrite existing copy, and edit and format it all. 🤩

You simply need to input some instructions to give the AI direction. Then it creates anything from blog or social media content, emails, and product descriptions to marketing campaigns and sales pages.

Choosing the right AI copywriting tools for you can be a challenge, but you can’t go wrong with an all-in-one platform like ClickUp. ClickUp harnesses the best of AI and integrates it into your workflow to make it part of your daily routine.

Sign up for free with ClickUp today to start generating the best content of your life. ✨

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