Ever stared at a spreadsheet, drowning in customer data, trying to find patterns for your next campaign? Or struggled to create fresh content while facing tight deadlines and limited resources? And the endless back-and-forth with clients over campaign performance?

These are challenges many marketers face every day, especially when the tools you have just don’t cut it. But what if you had an assistant who could handle the tedious tasks, letting you focus on creativity and strategy?

This is where artificial intelligence comes in. AI marketing tools help marketing agencies deliver smarter and more personalized results. The best part? You save time and get better outcomes with less effort.

Ready to level up with AI? Let’s explore the top 21 AI tools for marketing agencies that can make you unstoppable this year.

Top 21 AI Tools for Marketing Agencies

What Should You Look for in AI Tools for Marketing Agencies?

Choosing an AI tool is like hiring a new team member. You need one that makes your life easier, integrates smoothly, and adds real value. Here’s what to look for:

Automation and intelligence: Look for tools that handle repetitive tasks like scheduling posts or sending email marketing campaigns. And use AI to boost results, such as optimizing send times or recommending keywords 🤖
Integrations: Your AI marketing tools should fit right into your current setup. Check if they offer built-in integrations or APIs for tools like Google Analytics, HubSpot, Google Drive, Figma, Twilio, etc. The smoother the integration, the easier it is for AI to pull data and automate tasks 🔌
User-friendliness: If your team struggles with the software, you won’t see any ROI. Choose AI tools that are user-friendly with drag-and-drop builders, simple dashboards, and helpful tutorials so your marketers can get started right away 💁
Customization and control: Choose AI tools you can customize—whether it’s setting automation rules, adjusting the tone of AI content, or picking which metrics to track. Flexible AI tools for marketing agencies will let the AI work your way, not the other way around 💡
Pricing and scalability: Ensure the tool fits your budget and growth. Some AI tools for marketing agencies offer free plans or affordable tiers, while others can get pricey. Check how pricing works—by users, usage, or flat fee—and if it scales as you grow 💸
Analytics and reporting: A solid tool should give you performance metrics to show results. For example, an AI content marketing platform might provide an SEO score or engagement prediction 📊
Security and compliance: Marketing agencies handle sensitive data. Make sure your AI software has strong security and complies with regulations like GDPR, etc. 🔒

Start with a clear goal and evaluate tools based on that. Many agencies begin with a low-risk pilot and a free trial to analyze data and ensure the tool delivers results.

The 21 Best AI Tools for Marketing Agencies

AI tools are everywhere, but these are the top picks to drive your agency’s success.

Content Creation & Optimization Tools

1. ClickUp (Best for AI-powered content management and marketing workflows)

ClickUp Dashboard : ai tools for marketing agencies — Effortlessly produce marketing emails, case studies, blog posts, and ad copy with ClickUp Brain

ClickUp is the everything app for work that marketing teams love. For agencies, it’s your campaign command center, where you can manage projects, content calendars, and client tasks and even generate marketing copy. In short, it’s like having a project manager, content editor, and analyst in one app.

What’s more, ClickUp offers a built-in AI assistant, ClickUp Brain, to help draft copy, brainstorm new ideas, and summarize lengthy docs. Need social media captions or a blog outline? It generates them in seconds, tailored to your brand voice and content strategy.

ClickUp Brain : ai tools for marketing agencies

Try ClickUp Brain

Now, imagine a desktop AI companion that links information across your ClickUp workspace and connected third-party apps like Slack, Google Drive, and more. Using its smart insights to inform your campaigns…a total gamechanger, right? You could ask it about your best-performing campaigns based on reports in Google Sheets, pull creative briefs from Google Docs, check client feedback in Slack threads, and then draft new ad copy directly in ClickUp—all without you switching tabs.

That’s ClickUp Brain MAX for you! And that’s just the tip of the iceberg of its capabilities!

💡 Pro Tip: You can also generate images for your marketing campaigns in ClickUp Brain and Brain MAX and switch between multiple LLMs—from Claude to ChatGPT to Gemini and DeepSeek—while only paying for one tool!

You can also automate routine work, like task assignments, status updates, and notifications, using ClickUp Automations. For example, when a designer finishes working on an asset, ClickUp can automatically notify the client or move the task to the copywriter’s queue.

💡 Pro Tip: ClickUp’s Autopilot Agents turn those “if-this-then-that” rules into real AI teammates. Instead of just moving tasks around, they can perform actions autonomously, such as answer client questions in ClickUp Chat, prepare campaign status reports, or surface blockers before deadlines slip. Think of them as digital account managers quietly running in the background, making sure projects stay on track without you lifting a finger.

Answer repetitive questions in ClickUp Chat channels, automate daily and weekly reports, triage and assign messages, add reminders, and more with ClickUp Autopilot Agents

ClickUp best features

Task automation: ClickUp Brain can create tasks from chat or generate subtasks from a task name. For example, it can break down “launch a social media campaign” into “design visuals,” “write captions,” and “schedule posts,” saving time and keeping your team on track
Real-time summaries: Summarize tons of data—project updates, client feedback, campaign results—with ClickUp Brain. Need a campaign status? AI condenses task activity, comments, and priority changes, highlighting key updates and blockers instantly
Communication and collaboration: ClickUp Brain keeps marketing teams aligned with AI-powered chat agents. Ask, “What’s the status of the Facebook ad campaign?” and AI pulls the latest updates instantly. It also helps draft professional email replies using real-time task data
Translation and localization: ClickUp Brain translates your content into multiple languages, keeping messaging clear and relevant.
Knowledge management: Keep your team aligned by pulling real-time answers from Workspace wikis and Connected Search. Ask, “What’s the next product launch timeline?” and AI delivers instant, accurate details
Project planning and organization: Get ClickUp Brain to quickly draft project plans, set milestones, and create timelines. For example, it can generate a social media campaign roadmap with tasks like content creation, design, and scheduling
Transcription and note-taking: ClickUp AI Notetaker automatically transcribes your meetings, and turns these meeting notes into summaries with action items, next steps, and the people accountable for certain tasks.
Video feedback: ClickUp Clips is the perfect way to share (and receive) video feedback and live-action delivery of campaign videos, marketing strategies, and more.

ClickUp limitations

ClickUp packs a ton of features, which can feel overwhelming at first, but its intuitive UI makes customization and navigation easy

ClickUp pricing

free forever

Best for individual users

Free Free

Key Features:

60MB Storage

Unlimited Tasks

Unlimited Free Plan Members

unlimited

Best for small teams

$7 $10

per user per month

Everything in Free +

Unlimited Storage

Unlimited Folders and Spaces

Unlimited Integrations

ClickUp ratings and reviews

G2: 4.7/5 (10,000+ reviews)
Capterra: 4.6/5 (4,400+ reviews)

📮ClickUp Insight: Monday blues? Turns out that Monday stands out as a weak link in weekly productivity (pun unintended), with 35% of workers identifying it as their least productive day. This slump can be attributed to the time and energy spent hunting for updates and weekly priorities on Monday mornings.

An everything app for work, like ClickUp, can help you here. For instance, ClickUp Brain, ClickUp’s built-in AI assistant, can ‘catch you up’ on all critical updates and priorities in seconds. And everything you need for work, including integrated apps, is searchable with ClickUp’s Connected Search. With ClickUp’s Knowledge Management, building a shared point of reference for your organization is easy! 💁

2. Jasper AI (Best AI copywriter for content and marketing copy)

Jasper AI Dashboard : ai tools for marketing agencies — via Jasper AI

Jasper AI is like a creative copywriter on demand that helps create content for blogs, social media, emails, and more. It generates human-like text and works in multiple languages, making it easy to connect with different audiences.

And the best part? You don’t have to jump between tools. This even comes with a Chrome extension, making it easy to use while you’re working across different websites and apps.

Jasper best features

Offers 50+ templates for Instagram captions, product descriptions, and SEO-friendly blog intros. Enter keywords or a short description and get instant variations
Learns your style guide, product catalog, and history to keep content on-brand
Generates high-quality images for ads, blogs, and landing pages—just describe what you need
Jasper’s Boss Mode speeds up long-form writing with AI commands. Type “Write a paragraph on AI in marketing,” and it delivers

Jasper limitations

Niche or technical topics may need heavy editing. It can also generate inaccuracies, so fact-checking is crucial
Large-scale use gets pricey with word limits on lower plans. The rich features also require a learning curve

Jasper pricing

Pro: $69/month for up to 5 seats
Creator: $49/month for 1 seat
Business: Custom pricing for marketing groups of 10 or more

Jasper ratings and reviews

G2 reviews: 4.7/5 (1,200+ reviews)
Capterra reviews: 4.8/5 (1,800+ reviews)

3. Copy.ai (Best AI writing assistant for short-form copy and ideation)

Copy.ai Dashboard : ai tools for marketing agencies — via Copy.ai

Copy.ai automates content workflows, saving time and boosting productivity. It generates blog posts, social media updates, and marketing copy in seconds, making it one of the popular AI tools for marketers and content creators who need fast, consistent content.

One notable feature is the ‘Blog Post Wizard’, which quickly builds an outline and drafts content based on your keywords and title.

Copy.ai also includes file and documentation features like Infobase and Teamspaces. Infobase lets you store guidelines, references, and long-form content, whereas Teamspaces keeps content structured and accessible, enabling collaboration and version control.

Copy.ai best features

Offers over 90 templates for various content needs, such as digital ad copy, eCommerce descriptions, and social media posts
Supports content generation in more than 25 languages, making it versatile for global users
Has an intuitive interface so both beginners and experienced writers can easily access and use its features

Copy.ai limitations

Some generated text lacks the unique brand flair or creativity a human might add. It often requires a human touch to refine
Some users want better project and file documentation capabilities

Copy.ai pricing

Free plan
Starter: $49/month for 1 user
Advanced: $249/month for 5 users
Enterprise: Custom pricing

Copy.ai ratings and reviews

G2: 4.7/5 (180+ reviews)
Capterra: 4.4/5 (60+ reviews)

Frase Dashboard : ai tools for marketing agencies — via Frase

Frase is an AI-driven marketing tool tailor-made for content marketers and SEO-driven agencies. It helps you research, write, and optimize blog posts, landing pages, or any content meant to attract organic traffic.

Further, Frase provides a free AI-powered paragraph rewriter, allowing users to rephrase sentences or paragraphs to improve readability or adapt the content’s tone. You can also try its AI chatbot, which uses your website’s content to answer visitor questions.

Frase best features

Generates SEO briefs fast by analyzing top pages, extracting key headings, questions, stats, and terms
Frase’s AI Writer uses the SEO brief to draft paragraphs under specified headings, pulling insights from top articles
Calculates a real-time optimization score based on covered topics and keywords

Frase limitations

New users may find Frase’s interface and features complex
The tool may fall short with highly specialized topics that demand deep domain knowledge

Frase pricing

Free plan
Basic: $45/month for 1 user
Team: $115/month for 3 users
Enterprise: Custom pricing

Frase ratings and reviews

G2: 4.8/5 (290+ reviews)
Capterra: 4.8/5 (330+ reviews)

Visual Content & Design Software

5. Adobe Firefly Video Model (Best for creating quick, AI-generated video clips)

Adobe Firefly Dashboard : ai tools for marketing agencies — via Adobe Firefly Video Model

Adobe Firefly Video Model lets users produce five-second video clips at 1080p resolution by inputting descriptive text or uploading reference images. Imagine typing “a golden retriever surfing on a wave, cinematic style” and getting a 5-second video of exactly that.

It’s also integrated into Adobe’s Creative Cloud suite, so you can generate something in Firefly and refine it in Premiere Pro or After Effects without extra steps.

The best part? It’s trained on Adobe Stock and public domain content. That means anything you create is safe to use in your commercial projects without worrying about licensing issues.

Adobe Firefly Video Model best features

Offers control over camera settings like angle, motion, and zoom so you can fine-tune perspective and movement in AI-generated clips
Adds effects like smoke, lens flares, and rain, plus simple animations like neon glow and falling snow—no manual editing needed
Translates voiceovers into multiple languages while preserving the speaker’s voice and syncing lips realistically in the video

Adobe Firefly Video Model limitations

Firefly Video clips of five seconds, 1080p resolution, and 24 FPS may not work for longer or high-res projects
Struggles with human-centric content, leading to less realistic representations

Adobe Firefly Video Model pricing

Standard: $9.99/month
Pro: $29.99/month

Adobe Firefly Video Model ratings and reviews

G2: (4.6/5, 50+ reviews)
Capterra: Not enough reviews

6. Midjourney (Best for generating image variations)

Midjourney Dashboard : ai tools for marketing agencies — via Midjourney

Midjourney is an AI-powered tool that turns text prompts into stunning images. It’s like having your art team on call 24/7. Need a concept sketch, an ad background, or a quick mockup to show a client? Just type in your idea, and Midjourney will create it in minutes.

For marketing agencies, this means eye-catching visuals for social media, blog graphics, ad creatives, and storyboards—without needing a photographer or graphic designer. Plus, you don’t need fancy software. Midjourney works through Discord, where you simply describe what you want, and the AI brings it to life.

Midjourney best features

Lets users guide the style by referencing an image URL or specifying an art style, like “bold, modern tech ad” or “luxury fashion editorial”
Generates four variations for each prompt. Pick your favorite, upscale it for higher resolution, or request more variations
Allows for targeted modifications to specific areas of an image
Offers community rooms where marketers share proven prompts like “high-contrast product shot with cinematic lighting”

Midjourney limitations

By default, all generated images are public. Stealth mode hides them on Midjourney.com but not in public Discord channels
Discord’s interface can be tricky for those unfamiliar with the platform

Midjourney pricing

Basic: $10/month
Standard: $30/month
Pro: $60/month
Mega: $120/month

Midjourney ratings and reviews

G2: 4.4/5 (80+ reviews)
Capterra: Not enough reviews

7. Canva (Best for visualizing marketing assets)

Canva Dashboard : ai tools for marketing agencies — via Canva

Another popular one on our list of AI tools for marketing agencies and solopreneurs is Canva. Canva’s AI Image Generator effortlessly creates high-quality visuals for campaigns, ads, and branding. Simply enter a text prompt, pick a style—Watercolor, Filmic, Neon, Color Pencil, or Retrowave—and get stunning, on-brand images in seconds.

A standout feature is its AI-powered font and color recommendations, which automatically keep designs on brand. Plus, Canva integrates with multiple AI art generators, such as Magic Media, Dream Lab, DALL·E, and Imagen, giving marketing teams endless creative possibilities.

Canva best features

Provides thousands of ready-to-use templates for everything—Instagram stories, brochures, email headers, and more
Magic Write generates text ideas, while Magic Design creates multiple design variations from a single input
The Background Remover feature instantly removes backgrounds from photos—perfect for product shots
Lets you set up a ‘Brand Kit’ with your agency or client’s logos, colors, and fonts. AI applies them to designs for a consistent look

Canva limitations

AI-generated images can have distortions, especially in human anatomy. This requires manual fixes
Free users have limited access to AI features, with specific usage caps

Canva pricing

Free (up to 50 image generations)
Pro: $15 per month
Teams: $10 per month per user

Canva ratings and reviews

G2: 4.7/5 (4,400+) reviews
Capterra: 4.7/5 (12,500+ reviews)

Marketing Automation & CRM Tools

8. HubSpot (Best for marketing automation)

HubSpot Dashboard : ai tools for marketing agencies — via HubSpot

HubSpot is a top-notch, AI-driven B2B marketing software that combines CRM, email marketing, social media management, and content creation, all in one place. This means marketing agencies can manage their clients’ digital marketing campaigns from start to finish without switching tools.

HubSpot’s customer relationship management solution helps agencies track all client interactions in one place, from customer inquiries to the sales pipeline. It also provides detailed reporting and analytics so agencies can give clients clear insights into campaign performance and ROI.

And yes, HubSpot integrates natively with ClickUp!

HubSpot best features

Offers sophisticated automation capabilities, including email workflows, lead nurturing, and drip campaigns
ChatSpot, HubSpot’s AI assistant, lets you ask in plain English, like “show me top blog posts from last month” or “draft a follow-up email for Lead X”
HubSpot’s visual workflow builder lets you drag and drop to create if/then automation branches
Integrates with tools like Gmail, Outlook, WordPress, and Slack and has a marketplace of apps for even more options

HubSpot limitations

While basic functions are user-friendly, advanced tools like marketing automation and custom reporting may require a learning curve
The Professional and Enterprise tiers can get expensive as your contact list grows

HubSpot pricing

Free
Marketing Hub Starter: $20/month for 1 seat
Starter Customer Platform: $20/month for 1 seat
Marketing Hub Professional: $890/month for 3 seats (additional seats cost $50/month)
Marketing Hub Enterprise: Starts at $3600/month for 5 seats

HubSpot ratings and reviews

G2: 4.4/5 (12,300+ reviews)
Capterra: 4.5/5 (4,300+ reviews)

9. Zapier (Best for no-code automation)

Zapier Dashboard : ai tools for marketing agencies — via Zapier

Zapier is an AI-powered marketing automation platform that connects different apps and moves data between them without any coding. Imagine it as a bridge that links your favorite apps—like Gmail, Slack, and Google Sheets—and lets them work together automatically.

With Zapier, you create “Zaps,” which are simple workflows that trigger actions in one app whenever something happens in another. For example, a new Gmail email can automatically add a row in Google Sheets.

Using the ClickUp and Zapier integration, you can connect your ClickUp account with hundreds of apps and improve your productivity levels.

The tool is easy to use. Just pick a trigger, like ‘new lead’, and an action, like ‘send Slack message’. Map the data between apps and turn it on.

For agencies, Zapier automates everyday tasks like adding leads from Facebook Lead Ads to HubSpot or sharing new blog posts on X. It saves time, streamlines workflows, and eliminates repetitive tasks.

Zapier best features

Connects with over 7,000 apps, from major tools like Gmail and Mailchimp to more niche ones
Lets you add if-else logic with filters and paths, so actions can be customized based on criteria, like “if lead is from Webinar, do X; if from Facebook Ads, do Y”
Creates multi-step Zaps where one trigger starts a sequence, like adding a CRM contact, updating a Google Sheet, and sending a personalized email
Lets you share Zaps with teammates and across client accounts (with the right permissions)

Zapier limitations

Zapier’s pricing is based on tasks (actions). High-volume users, like agencies handling thousands of leads, may need a higher plan
Advanced features like multi-step Zaps, conditional logic, and AI integrations can take time to learn

Zapier pricing

Free Forever
Professional: $29.99/month
Team: $103.50/month
Company: Custom pricing

Zapier ratings and reviews

G2 reviews: 4.5/5 (1,300+ reviews)
Capterra reviews: 4.7/5 (2,900+ reviews)

10. AppLovin (Best for mobile app marketing)

AppLovin Dashboard ; ai tools for marketing agencies — via Applovin

If your agency is all about mobile app marketing—like promoting games, optimizing in-app ads, and the like—AppLovin could be a great addition to your toolkit. It’s an AI-powered marketing platform that focuses on helping apps acquire users and make money.

AppLovin offers a range of tools, including an ad network, a mediation platform, and data analytics. But the real magic happens with its machine learning technology, which makes sure the right ads reach the right users for maximum ROI.

AppLovin best features

Generates and tests multiple ad creatives, using algorithms to find the best-performing ones for different audience segments
Handles in-app header bidding and real-time pricing competition to get the highest bid for every ad impression
Offers a unified dashboard that tracks user acquisition, engagement, and monetization all in one place

AppLovin limitations

Not suitable to handle broader digital marketing, like web ads or emails
There’s a learning curve with setting up mediated networks and understanding analytics like LTV vs. CPI

AppLovin pricing

Custom pricing

AppLovin ratings and reviews

G2: Not enough reviews
Capterra: Not enough reviews

Hootsuite OwlyWriter AI Dashboard : ai tools for marketing agencies — via Hootsuite

Hootsuite is a veteran social media management tool that helps agencies schedule posts, monitor engagements, and manage multiple accounts in one place.

In 2025, Hootsuite launched OwlyWriter AI, an AI tool that generates social media captions and ideas. Simply provide a prompt, and it creates engaging captions for platforms like Instagram, Twitter, and Facebook. You can also adjust the tone to casual, funny, or professional as needed.

This AI tool helps you generate new content ideas and repurpose your best-performing posts across various platforms. It’s also integrated into the Hootsuite platform. So, if you’re already using Hootsuite, OwlyWriter AI is a seamless addition to your workflow.

Hootsuite OwlyWriter AI best features

Looks at your best-performing content and suggests ways to rewrite or tweak it for a fresh audience
Gives you a head start, whether you need post ideas for specific themes or are just looking for inspiration
Converts blogs and articles into social media captions
Helps you plan ahead and get your posts ready in time for special occasions

Hootsuite OwlyWriter AI limitations

Users might have to tweak captions to match their brand’s voice
OwlyWriter AI is part of Hootsuite’s paid plans, which can be expensive for small businesses

Hootsuite OwlyWriter AI pricing

Professional: $99/month for one user (billed annually)
Team: $249/month for three users (billed annually)
Enterprise: Custom pricing

Hootsuite OwlyWriter AI ratings and reviews

G2: 4.2/5 (5,500+ reviews)
Capterra: 4.4/5 (3,700+ reviews)

Lately.ai Dashboard : ai tools for marketing agencies — via Lately.ai

Lately.ai is a marketing platform that uses AI and neuroscience to turn your long-form content, like blogs, podcasts, and videos, into multiple, engaging social media posts.

For example, it can take a 30-minute webinar and turn it into tweet-sized snippets or pull key quotes from a 1,000-word article for LinkedIn posts. Plus, it tracks how well each post performs and uses this data to fine-tune future content suggestions.

The best part? Lately.ai’s user-friendly interface makes it accessible to those without deep technical knowledge.

Lately.ai best features

Supports various languages, including English, Spanish, Italian, Portuguese, Japanese, and German, making it suitable for diverse markets and audiences
Offers comprehensive analytics, providing valuable insights into content performance and audience engagement to inform and refine marketing strategies
Has a built-in scheduling feature, letting you plan and publish posts across multiple social media platforms

Lately.ai limitations

Not ideal for generating fresh ideas from scratch
More expensive than basic schedulers, with setup requiring account connections and AI training

Lately.ai pricing

Starter: $19/month
Growth: $239/month
Enterprise: Custom pricing

Lately.ai ratings and reviews

G2: 4.5/5 (15+ reviews)
Capterra: Not enough reviews

Buffer is a popular social media scheduling tool loved for its simple, clean interface. It helps users schedule posts, track performance, and interact with audiences on platforms like Facebook, Instagram, LinkedIn, X (Twitter), and Pinterest.

The tool also has an AI Assistant that can generate post ideas, suggest captions, and even repurpose existing content.

For example, give it an article link or some bullet points, and it can create social posts from them. Or, you can ask it for a draft on a specific topic, and it can give you a solid starting point.

Buffer best features

Lets you submit drafts for client approval with Buffer’s team collaboration (on paid plans)
Allows you to brainstorm posts in drafts without scheduling them immediately. You can also pair it with AI to generate ideas, save them as drafts, and then refine and schedule the best ones
Offers a solid snapshot of social media performance, such as engagement and follower count, without being overly advanced
Enables responses to comments/messages from multiple accounts in one inbox

Buffer limitations

Lack of features like social listening and advanced competitor analytics
The AI assistant generates suggestions but doesn’t learn your brand voice

Buffer pricing

Free forever
Essentials: $6/month/channel for 1 user
Team: $12/month/channel for unlimited users
Enterprise: Custom pricing

Buffer ratings and reviews

G2: 4.3/5 (1,000+ reviews)
Capterra: 4.5/5 (1,400+ reviews)

SEO & Content Optimization Tools

14. Surfer SEO (Best for on-page SEO optimization)

If your agency creates SEO blogs or webpages, Surfer SEO can help you land that top spot on search engine results pages.

Powered by AI and data analysis, this cloud-based platform is designed to help digital marketers optimize their content for search engines. It’s like having an SEO expert editor sitting next to your writer, giving real-time feedback on the article.

Surfer analyzes the top-ranking pages for a keyword and provides guidelines on what your content should include—from keywords to headings to content length.

Surfer SEO best features

Creates an outline with keyword-based suggestions for word count, headings, images, and key terms. As you write, it gives a score (0-100) that rises as you cover relevant topics
Provides an AI-driven checklist with weekly SEO tasks, like adding keywords or building backlinks, to keep your content optimized
Analyzes SERP to show correlations like word count vs. ranking and helps identify content gaps through Google Search Console
Provides real-time keyword volumes and suggestions through its browser extension as you search Google

Surfer SEO limitations

Some users find Surfer’s suggested keywords for content clusters not closely related to the original topic
The cost is too high for some, making it difficult for small businesses to afford
It’s not a complete AI solution for content creation or editing

Surfer SEO pricing

Essential: $99/month for up to 30 articles and 5 AI articles
Scale: $219/month for up to 100 articles and 20 AI articles
Enterprise: Custom pricing

Surfer SEO ratings and reviews

G2: 4.8/5 (530+ reviews)
Capterra: 4.9/5 (400+ reviews)

15. Clearscope (Best for keyword research and content optimization)

Clearscope is a top-notch SEO content optimization tool that uses AI and natural language processing to help you create search-friendly content. Its main goal is to make sure your content ranks well and delivers value to your readers.

It analyzes top-ranking articles in your niche and identifies the key keywords, terms, and subtopics to include in your content. Many agencies use Clearscope hand-in-hand with writers—giving them a Clearscope report is like giving a roadmap of what to include in an article.

Clearscope best features

Grades your content (A+ to F) and suggests keywords to use for improved ranking
Integrates with Google Docs and WordPress, letting writers view live suggestions without switching platforms
Finds related keywords and topics. For “social media strategy,” Clearscope might suggest terms like “content calendar,” “engagement rate,” or “ROI” based on top pages
Offers a simple interface so writers can easily follow the brief without feeling overwhelmed

Clearscope limitations

Small marketing agencies might find it expensive as it doesn’t have a low-cost tier for casual use
Focuses on content optimization, not all of SEO. Plus, it doesn’t handle technical audits or link analysis

Clearscope pricing

Essentials: $189/month
Business: $399/month
Enterprise: Custom pricing

Clearscope ratings and reviews

G2: 4.9/5 (90+ reviews)
Capterra: 4.9/5 (60+ reviews)

16. Grammarly (Best for AI-driven content editing)

Grammarly is an AI-powered writing assistant that every marketing agency should have in their toolkit. It offers real-time suggestions for grammar, spelling, punctuation, clarity, and tone. Plus, it works seamlessly across devices—whether through a browser extension, desktop app, or mobile app.

While not designed specifically for marketing, Grammarly significantly boosts the quality of any text—from ad copy to emails to blog posts—by spotting errors and recommending improvements.

With features like tone detection and snippet rewriting, it ensures your content is not just error-free but also tailored to resonate with your target audience.

Grammarly best features

Provides a generative AI assistant to help you brainstorm ideas, draft text, and refine your writing—great for overcoming writer’s block
Catches typos, grammar, and punctuation errors as you type, offering quick fixes
Provides suggestions to improve clarity and conciseness in your marketing copy
Tailors tone and voice suggestions to keep your brand voice consistent
Grammarly’s Premium version includes plagiarism checks to ensure originality

Grammarly limitations

It often misses context or flags intentional choices
Some users find Grammarly’s features work better on desktop browsers than on mobile apps
Despite tone settings, Grammarly’s AI can sometimes make the content sound too formal

Grammarly pricing

Free
Premium: Starts at $12/month (billed annually)
Business: Starts at $15/month per user (billed annually)
Enterprise: Custom pricing

Grammarly ratings and reviews

G2: 4.7/5 (10,500+ reviews)
Capterra: 4.7/5 (7,000+ reviews)

Advertising & Campaign Management Software

17. Omneky (Best for ad campaign optimization)

Imagine automating your ad creation, making it personalized and scalable without breaking a sweat. That’s what Omneky does. It uses AI to help businesses easily create, manage, and optimize ad campaigns, including both images and videos.

Omneky doesn’t stop there; it can produce multiple variations of visuals and copy and then fine-tune them based on their performance. For marketing agencies running tons of social ads, this means speeding up the creative process and finding out what clicks with audiences, thanks to AI-powered insights.

Omneky best features

Generates ad variations by selecting images, cropping, adding text, and choosing colors based on your brand
Automates multivariate testing by running experiments across ad platforms, testing different combinations of visuals and text
Offers AI insights, like “smiling faces boost engagement” or “’50% off’ drives conversions,” shaping future campaigns
Integrates with ad platforms (Facebook, Instagram, Google) to pull real-time data and automatically adjust campaigns based on set thresholds

Omneky limitations

Specializing in paid ad creative optimization, Omneky may be too costly for agencies with limited paid campaigns
It may not be ideal for new brands or those without historical campaign data
Not suitable for agencies with small ad budgets

Omneky pricing

Product Generation Pro: Starts at $25/month
Creative Generation Pro: Custom pricing
Enterprise: Custom pricing

Omneky ratings and reviews

G2: Not enough reviews
Capterra: Not enough reviews

18. Anyword (Best for AI-driven copywriting)

Anyword is an AI copywriting platform that generates marketing copy for ads, emails, landing pages, and more. Its focus on data-driven copy sets it apart—it not only writes text but also predicts how that text will perform with an engagement or conversion score.

Further, Anyword uses data to optimize messaging, helping users select the most effective content without trial and error. This allows for faster, more efficient campaigns that are likely to drive better results.

Anyword best features

Generates multiple copy variations for different use cases, like ads, emails, and product descriptions. Just input context, and it quickly drafts several options
Using AI and ad data, Anyword’s “Performance Prediction Score” predicts which copy will engage or convert your audience
Adapts to your brand’s voice by using your existing content or SEO guidelines
Tailors copy to different customer personas and creates targeted messages

Anyword limitations

Requires human direction for creative input
Conversion scores are helpful but not guaranteed. Use them as guidance, but always A/B test critical copy
Pricing limits the number of copies you can generate based on your plan’s credits

Anyword pricing

Starter: Starts at $49/month
Data-driven: Starts at $99/month
Business: Starts at $499/month
Enterprise: Custom pricing

Anyword ratings and reviews

G2: 4.8/5 (1,200+ reviews)
Capterra: 4.8/5 (350+ reviews)

19. Optmyzr (Best for optimizing PPC campaigns)

Optmyzr is an AI platform built to make managing pay-per-click campaigns more efficient and effective, especially Google Ads and Microsoft Ads.

You can track your ads’ performance, identify trends, and even make adjustments to improve your ROI. It also offers pre-built templates for automating tasks like adjusting bids, creating reports, or managing keywords.

With these automation and AI marketing tools, you can focus on strategy instead of manual tasks. In short, it’s like having a PPC expert working 24/7 to keep your campaigns on track and spot every opportunity.

As an AI tool for ecommerce, Optmyzr adjusts bids for top-performing products and flags feed issues like missing data or poor titles.

Optmyzr best features

Offers actionable recommendations based on your data, which you can apply with a single click
Lets you set custom rules or use pre-built templates to automate tasks like increasing bids for high-ROI keywords or pausing underperforming ad groups
Provides custom dashboards and advanced filtering and integrates with Google Analytics for deeper insights. It also enables cross-client and cross-platform reporting

Optmyzr limitations

It takes time to learn which optimizations to trust and how to set thresholds correctly
For smaller agencies, the cost may affect margins

Optmyzr pricing

Optmyzr Core: Starting at $249/month

Optmyzr ratings and reviews

G2: 4.6/5 (100+ reviews)
Capterra: 4.6/5 (190+ reviews)

Customer Engagement & Personalization Tools

20. Drift (Best for AI-powered chatbots and conversational marketing)

Drift is a conversational marketing platform that uses AI chatbots to engage website visitors, capture leads, and automate tasks like lead qualification. The goal is to make customer conversations more personalized, automated, and efficient.

For marketing agencies, Drift replaces static forms with an interactive chatbot that qualifies visitors, books meetings, and nurtures leads in real time. This streamlines the process for both the business and the customer.

Drift best features

Drift’s chatbot qualifies leads using targeted questions and routes them based on responses
Personalizes chats by recognizing repeat visitors and offers targeted messages based on user behavior
Allows live chat handoff based on high-value triggers that alert agents
Offers a mobile app that lets team members respond on the go
Includes email and video integrations to follow up or nurture prospects

Drift limitations

Drift’s advanced qualification might be excessive for basic support chats
The starter plan lacks advanced features like AI testing tools, routing, and the AI chatbot
Some users also report occasional bugs with the mobile app

Drift pricing

Custom pricing

Drift ratings and reviews

G2: 4.4/5 (1,250+ reviews)
Capterra: 4.5/5 (190+ reviews)

21. Amazon Personalize (Best for personalized recommendations)

Amazon Personalize Dashboard — via Amazon Personalize

Amazon Personalize is a service from AWS that helps businesses deliver personalized experiences to users. It analyzes customer behavior and preferences to provide tailored product or content recommendations, boosting engagement and satisfaction.

For marketing agencies working with eCommerce, media, or similar businesses, Amazon Personalize provides the ready-made AI you need, so you don’t have to worry about building complex algorithms from scratch.

Amazon Personalize best features

Uses generative AI to create engaging themes for recommendations, enhancing personalization
Extracts insights from unstructured data like product descriptions and reviews to improve recommendations
Easily connects with other AWS services and third-party apps, allowing businesses to integrate personalized recommendations into their existing workflows

Amazon Personalize limitations

Requires agencies to partner with a developer or AWS specialist to set it up
Recommendations may be less effective for a website with low traffic or limited historical data
Requires some cloud knowledge to navigate the AWS console and monitor results

Amazon Personalize pricing

Custom pricing

Amazon Personalize ratings and reviews

G2: Not enough reviews
Capterra: 4.6/5 (25 reviews)

Level Up Your Marketing Agency’s Workflow With ClickUp

Running an agency means juggling multiple projects and deadlines. The best AI tools for marketing agencies can turn that chaos into smooth, efficient workflows.

You could choose many of the tools listed here for specific requirements, but there’s one that you must try if you truly want to 10X your productivity—ClickUp!

With ClickUp Brain, you get an AI sidekick that takes care of the tedious stuff—automating tasks, drafting content, and summarizing key updates. In short, it handles the grunt work so your team can focus on what matters: crushing goals and delivering results.

Moreover, with task management, communication, and documentation all in one integrated platform powered by AI, ClickUp is your solution to context switching and toggle tax.

Want to boost your marketing agency’s growth? Sign up for ClickUp today.

Everything you need to stay organized and get work done.

Contact Sales

Top 21 AI Tools for Marketing Agencies to Thrive in 2025

Start using ClickUp today