Social media might feel like a constant stream of fleeting moments, but every interaction is a chance to connect. Whether it’s a comment, a mention, or a DM, your customers are talking, sharing, and expecting quick replies.
But let’s be honest—keeping up with all of that across multiple platforms can feel overwhelming.
That’s where social media CRM tools come in. They help you go beyond just responding to build meaningful relationships and loyalty.
In this blog post, we’ll explore the 10 best social customer relationship management tools to boost engagement and connect with your audience the way you want. 🎯
Summarize this article for me please⏰ 60-Second Summary
Start boosting audience engagement with these best-rated social media CRM tools:
- ClickUp (Best for AI-powered social media management)
- Salesforce Social Studio (Best for comprehensive social media management solutions)
- HubSpot CRM (Best for integrated marketing and sales automation)
- Zoho CRM (Best for affordable and versatile social media management)
- Sprout Social (Best for robust social media marketing features)
- Nimble (Best for relationship management and social listening)
- Agorapulse (Best for user-friendly social media scheduling and analytics)
- Hootsuite (Best for multi-platform social media management)
- Buffer (Best for simple and effective post scheduling)
- Pipedrive (Best for sales-focused social CRM solutions)
Summarize this article for me pleaseWhat Is Social Media CRM?
Social media CRM is a system that integrates social media platforms with customer relationship management (CRM) tools to monitor, engage, and manage customer interactions.
These social media AI tools enable businesses to track social media conversations, respond to customer inquiries, and analyze engagement metrics. They also maintain a unified record of customer interactions across different channels.
This integration facilitates communication, improves customer service, and builds stronger relationships based on insights from social media activity.
🧠 Fun Fact: 96% of business leaders anticipate integrating social data into their company’s CRM within the next three years, highlighting the growing importance of social CRM.
Summarize this article for me pleaseWhy Is Social Media CRM Important for Digital Marketers?
Social media CRM bridges the gap between social platforms and CRM systems. They offer digital marketers a powerful way to engage with audiences, analyze behavior, and build lasting connections.
Here’s why you must start using a social media CRM tool. 📃
- Centralizes data: It combines social media and CRM information into one centralized view
- Streamlines communication: The tool lets you manage interactions across platforms like Facebook, Instagram, and X from a single interface
- Tracks analytics: It tracks performance metrics like conversions, traffic, and user interactions
- Analyzes customer sentiment: The tool monitors real-time brand mentions and feedback to gauge public perception
- Personalizes campaigns: A tool for social media CRM helps categorize customers based on demographics or past behavior for tailored marketing and enables A/B testing to identify what works best
🔍 Did You Know? 31% of people actively follow company pages on Facebook, and 64% can name companies active on the platform. This proves how social customer relationship management boosts brand visibility.
Summarize this article for me pleaseWhat Should You Look for in Social Media CRM?
Choosing the right social CRM tool makes or breaks your strategy. With many available tools, you must focus on specific features that align with your goals and workflows. From social media integration capabilities to analytics and automation, knowing what to prioritize is key to finding a solution that delivers results.
Let’s look at what you must look for when picking your social media CRM tool. 💁
- Comprehensive customer profiles: Opt for a CRM that consolidates data from social interactions, purchase history, and more to build detailed customer profiles for personalized outreach
- Lead generation tools: Look for features that capture leads from social media interactions to help your sales and marketing teams nurture prospects more effectively
- Omnichannel engagement support: Ensure the CRM unifies communication across social media, email, and chat for a cohesive view of customer interactions
- Quick feedback and response tools: Prioritize tools with the ability to respond to inquiries and comments in real time
Summarize this article for me pleaseThe 10 Best Social Media CRM
Social media can get pretty chaotic with all the messages and mentions flying in. A social media CRM can help bring some order to the madness for better customer relationships.
To help you make an informed decision, here’s a roundup of the top 10 tools. 👀
1. ClickUp (Best for AI-powered social media management)
ClickUp, the everything app for work, is at the top of our list of the best social media CRM tools. With features like task management, content calendars, and collaboration tools, ClickUp’s Marketing Solution allows you to plan, execute, and track campaigns effectively.
ClickUp Brain
And ClickUp’s native AI assistant, ClickUp Brain, takes care of creative content generation. Input your campaign details, preferences, brand style guide, and other relevant details, and let Brain create custom content for your social media channels instantly. You can then tweak and refine it further with built-in enhancement features.
ClickUp Automations
ClickUp Automations offer a powerful tool that helps streamline your social media workflows and boost productivity. You can use it to automatically assign tasks, update statuses, send email replies, and track campaign progress.
This feature is handy for businesses looking to reduce manual tasks, minimize errors, and improve efficiency.
ClickUp Dashboards
ClickUp Dashboards are excellent for tracking social media metrics in one central location. Whether you’re monitoring engagement, tracking follower growth, or auditing your social media, Dashboards make it easy to visualize key metrics in real time.
For instance, when you launch a new marketing campaign, you can use your customized Dashboard to track how each post performs, which platform drives the most engagement, and how your follower base is growing.
ClickUp Chat integrates communication directly into tasks and project management, making it ideal for managing social media campaigns and customer interactions effectively at scale.
Forget context switching; ClickUp Chat centralizes everything in one space, allowing teams to stay organized and productive. Your chats can be tied to specific Spaces, Folders, or Lists in ClickUp, providing context for social media campaigns or customer interaction threads.
📮ClickUp Insight: Nearly 20% of professionals surveyed by us send over 50 instant messages daily. This high volume could signal a team constantly buzzing with quick exchanges—great for speed but also ripe for communication overload.
With ClickUp’s integrated collaboration tools, like ClickUp Chat, your conversations are always linked to the right tasks, enhancing visibility and reducing the need for unnecessary follow-ups.
The ClickUp CRM Template is a powerful tool to simplify customer relationship management for businesses of all sizes. It provides a centralized platform for tracking sales, managing customer interactions, and nurturing leads.
The template lets you track leads and opportunities with pipelines, organize contact information, and prioritize tasks by sales stage.
💡 Pro Tip: You can also use the ClickUp Social Media Template to create a unified plan for all your social channels, support team collaboration, and organize content ideas for maximum engagement.
ClickUp best features
- Integrations: Sync data and analytics from over 1,000 tools, including Hootsuite and Buffer, with ClickUp Integrations
- Content management: Use the ClickUp Calendar View to schedule, visualize, and adjust social media content timelines with drag-and-drop simplicity
- Collaboration functionalities: Turn comments into actionable tasks by assigning them directly to team members with ClickUp Assign Comments
ClickUp limitations
- Steep learning curve
- The mobile app lacks some advanced features available on the browser and the desktop version
ClickUp pricing
- Free forever
- Unlimited: $7/month per user
- Business: $12/month per user
- Enterprise: Contact for pricing
- ClickUp Brain: Add to any paid plan for $7/month per user
ClickUp ratings and reviews
- G2: 4.7/5 (9,000+ reviews)
- Capterra: 4.6/5 (4,000+ reviews)
What are real-life users saying about ClickUp?
2. Later
Later is a social media management platform designed to streamline content scheduling and enhance your brand’s online presence. Its user-friendly drag-and-drop interface lets you plan and schedule posts across multiple platforms, including Instagram, Facebook, Twitter, and Pinterest. The visual content calendar provides a clear overview of scheduled posts, facilitating efficient content planning.
A highlight is its Media Library, which enables users to store, organize, and categorize images and videos for future use. With its notes, labels, and starred media options, this feature ensures that all media assets are easily accessible and manageable.
Later best features
- Plan and schedule posts in a visual content calendar with a simple drag-and-drop interface
- Gain insights into reach, impressions, and engagement metrics to refine social strategies
- Create a custom Linkin.bio landing page for Instagram with clickable images to drive traffic from Instagram posts
Later limitations
- Some advanced features may require higher-tier plans, limiting functionality for basic users
- The platform may not support all social media channels equally, which could restrict some users’ needs
Later pricing
- Starter: $25/month
- Growth: $45/month
- Advanced: $80/month
- Agency: $200/month
- Enterprise: Custom pricing
Later ratings and reviews
- G2: 4.5/5 (300+ reviews)
- Capterra: 4.4/5 (390+ reviews)
What are real-life users saying about Later?
🔍 Did You Know? Social CRM can significantly enhance small and medium enterprises (SME) performance by strengthening customer relationships and promoting value-driven, sustainable business practices.
3. HubSpot CRM (Best for integrated marketing and sales automation)
HubSpot CRM helps businesses manage customer interactions across various platforms. Integrated marketing tools allow users to engage with leads and customers through social media channels while tracking performance via real-time analytics.
The platform’s universal inbox centralizes messages from multiple social media platforms, enabling teams to respond promptly to customer inquiries. Additionally, HubSpot CRM includes automation tools, such as chatbots, to improve communication efforts at the initial touchpoints.
HubSpot CRM best features
- Send, track, and receive notifications for emails directly from the CRM
- Get features like email marketing, social media scheduling, and landing page creation to support comprehensive lead generation
HubSpot CRM limitations
- You need to buy an expensive marketing add-on to send automated emails to customers
- There’s no option for entrepreneurs or sole traders
HubSpot CRM pricing
- Free
- Sales Hub Starter: $15/month per user
- Sales Hub Professional: $90/month per user
- Sales Hub Enterprise: $150/month per user
HubSpot CRM ratings and reviews
- G2: 4.4/5 (12,000+ reviews)
- Capterra: 4.5/5 (4,000+ reviews)
📖 Also Read: Free Social Media Calendar Template Options
4. Zoho CRM (Best for affordable and versatile social media management)
Zoho CRM enhances customer engagement and optimizes sales operations. Being a CRM marketing software, it offers a 360-degree view of customer interactions across channels, including social media, for personalized and meaningful engagement.
Additionally, it helps businesses implement CRM strategies by connecting directly with customers on social media platforms, fostering timely and impactful conversations.
Zoho CRM best features
- Connect with over 1,000 apps, including major social media platforms, to enhance versatility
- Use AI-powered tools like Zia and ChatGPT for crafting emails and identifying bottlenecks
- Get powerful insights through advanced reporting and forecasting tools to analyze social media metrics and refine strategies
Zoho CRM limitations
- The mobile application lags and doesn’t load changes made in the desktop version
- Lacks a two-way messaging option
Zoho CRM pricing
- Standard: $20/month per user
- Professional: $35/month per user
- Enterprise: $50/month per user
- Ultimate: $65/month per user
Zoho CRM ratings and reviews
- G2: 4.1/5 (2,500+ reviews)
- Capterra: 4.3/5 (6,500+ reviews)
💡 Pro Tip: Use chatbots on platforms like Facebook Messenger or Instagram to answer FAQs and guide customers, saving time while providing 24/7 support.
5. Sprout Social (Best for robust social media marketing features)
Sprout Social, known for its user-friendly interface, combines social media management, customer engagement, and analytics to enable data-driven decisions.
Its unified inbox streamlines customer communication, automates responses, prioritizes messages, and ensures quicker resolutions. Plus, it integrates seamlessly with tools like Salesforce, enhancing its adaptability for diverse tech stacks and CRM strategies.
Sprout Social best features
- Improve care team efficiency with AI-driven summaries and need response detection
- Use AI Assist to connect with customers through alternative replies
- Get a centralized platform for internal collaboration and extensive customer insights
Sprout Social limitations
- You can’t repeat posts or add the first comment to a post while scheduling. It’s not possible to schedule Threads either
- It doesn’t have geo-filtering functionality across all channels
Sprout Social pricing
- Standard: $249/month per user
- Professional: $399/month per user
- Advanced: $499/month per user
- Enterprise: Custom pricing
Sprout Social ratings and reviews
- G2: 4.4/5 (3,5000+ reviews)
- Capterra: 4.4/5 (500+ reviews)
What are real-life users saying about Sprout Social?
🧠 Fun Fact: The first social media site was Six Degrees, created in 1997. It allowed users to create profiles, connect with friends, and send messages, laying the foundation for future platforms.
6. Nimble (Best for relationship management and social listening)
Nimble is a collaborative CRM platform that simplifies engagement and improves business communication. Its intuitive design lets teams track conversations, set follow-up reminders, and review engagement metrics.
A highlight is its Today Page dashboard, which gives you a clear snapshot of your daily priorities, including sales pipelines, calendar events, and email performance metrics. With features like higher open rate tracking and real-time feedback analysis, you can tailor your communication to better connect with your audience.
Nimble best features
- Sync Google and Microsoft 365 contacts, calendars, and email integrations
- Customize contact records and the Today Page dashboard as per your preferences
- Apply workflow templates, group messaging, message sequences, and automations to increase efficiency
- Prospect potential customers with social profile matching features that find social information, emails, phone numbers, and addresses
Nimble limitations
- Nimble offers plans for up to 1,000 messages per month, but the daily limit depends on your email provider
- The baseline Nimble account includes up to only 2 GB of storage per seat
Nimble pricing
- Standard: $29.90/month per user
Nimble ratings and reviews
- G2: 4.5/5 (1,000+ reviews)
- Capterra: 4.4/5 (1,500+ reviews)
🧠 Fun Fact: The first emoji was created in 1999 by Shigetaka Kurita, who designed 176 characters to help make digital communication more expressive. Today, there are over 3,000 emojis used across platforms!
7. Agorapulse (Best for user-friendly social media scheduling and analytics)
Agorapulse helps you directly publish to networks like TikTok and Instagram Reels, letting you integrate short-form video content into your strategy. It provides advanced social listening capabilities, helping you monitor industry keywords and competitor activities with ease
It integrates directly with CRM tools like Salesforce and HubSpot to enhance transparency and coordination between social media interactions and customer relationship management efforts.
Agorapulse best features
- Amplify your social media messaging and acquire qualified leads with Advocacy by Agorapulse
- Enhance your social media presence with better content using the tool’s AI-powered writing assistant
- Track mentions, sentiment volumes, and engagement trends with the social listening feature
Agorapulse limitations
- Posts need to be customized for different applications
- If published directly onto applications like Instagram and Facebook, the platform doesn’t show post-engagement metrics
Agorapulse pricing
- Free
- Standard: $99/month per user
- Professional: $149/month per user
- Advanced: $199/month per user
- Custom: Custom pricing
Agorapulse ratings and reviews
- G2: 4.5/5 (900+ reviews)
- Capterra: 4.6/5 (700+ reviews)
💡 Pro Tip: Motivate customers to share your products’ reviews, testimonials, or photos on social media. Share their posts to foster community engagement.
8. Hootsuite (Best for multi-platform social media management)
Hootsuite is a social media project management platform with robust CRM functionalities. It lets you monitor social media conversations, engage with customers, and analyze data through clear, efficient reporting.
Its social listening tools track brand mentions, industry keywords, and competitor activity to help understand customer sentiment and market trends. Hootsuite also offers automation features such as auto-responders, saved replies, and automated tagging and assignments.
Hootsuite best features
- Manage all your social accounts from a single interface, letting you schedule, publish, and analyze easily
- Monitor keywords, mentions, and hashtags to stay informed about brand sentiments and industry trends with its social listening function
- Use Hootsuite Amplify to leverage your company’s employees’ social networks for brand promotion
Hootsuite limitations
- It lets you upload only up to 10 images on Instagram despite the app letting you post more
- The reporting feature doesn’t allow one-click access to more details from charts and graphs directly
Hootsuite pricing
- Professional: $99/month per user
- Team: $249/month for 3 users
- Enterprise: Custom pricing
Hootsuite ratings and reviews
- G2: 4.2/5 (5,200+ reviews)
- Capterra: 4.4/5 (3,500+ reviews)
What are real-life users saying about Hootsuite?
9. Buffer (Best for simple and effective posting schedule)
Buffer is a social media management app that helps individuals and businesses refine their marketing efforts. It lets you schedule posts, analyze performance, and manage multiple social media accounts from one central dashboard.
The platform is mainly known for its user-friendly interface and robust analytics.
Buffer best features
- Use Buffer Publish to create and schedule posts across various platforms and manage multiple social media accounts
- Visualize your posting schedule and make adjustments with its customizable calendar
- Get detailed performance metrics on posts to understand engagement levels and optimize strategies with Buffer Analytics
Buffer limitations
- It doesn’t provide analytics for all social media platforms, limiting users’ ability to track performance comprehensively
- The free plan doesn’t let you create threaded tweets and restricts connected social media accounts
Buffer pricing
- Free
- Essentials: $6/month per user
- Team: $12/month per user
Buffer ratings and reviews
- G2: 4.3/5 (1,000+ reviews)
- Capterra: 4.5/5 (1,400+ reviews)
🤝 Friendly Reminder: A helpful CRM tip is to be transparent. If there’s an issue, acknowledge it publicly on social media. Customers appreciate honesty and accountability.
10. Pipedrive (Best for sales-focused social CRM solutions)
Pipedrive helps digital marketers and business strategists improve engagement and manage customer relationships. Its visual pipeline layout makes it easy to track conversations, monitor lead progress, and identify engagement opportunities.
Automations like follow-up email generation and reminders simplify workflows, freeing time for strategy and creativity. Its Insights feature optimizes social media CRM efforts and highlights engagement patterns that drive results.
Pipedrive best features
- Stay on top of follow-ups with tools like LeadBooster, Live Chat, Chatbot, and AI-powered prompts
- Gain a deeper understanding of your audience across social media platforms with real-time reports, AI-driven insights, goal tracking, and advanced analytics
- Integrate seamlessly with your tech stack, including Google Drive, Zapier, Hubspot, and more
Pipedrive limitations
- No option to create product lists tailored to specific leads, leading to potential data disorganization
- Obtaining high-level figures, such as new customer counts, often requires complex filter setups and may yield unreliable results
Pipedrive pricing
- Essential: $24/month per user
- Advanced: $44/month per user
- Professional: $64/month per user
- Power: $79/month per user
- Enterprise: $129/month per user
Pipedrive ratings and reviews
- G2: 4.3/5 (2,000+ reviews)
- Capterra: 4.5/5 (3,000+ reviews)
What are real-life users saying about Pipedrive?
Summarize this article for me pleaseSocialize Better With ClickUp
After reviewing the top social CRM tools, it’s clear that there are some solid options, each with its own strengths.
But when it comes to combining efficiency with smart features, ClickUp definitely stands out. 👑
It merges project management and CRM features to streamline customer interactions and boost engagement. With ClickUp Automations, you can easily handle follow-ups and repetitive tasks, while ClickUp Brain uses AI to centralize your data and fine-tune your content strategy. And with ClickUp Chat, collaborating with your team is seamless.
All these features make ClickUp the best choice for managing social media CRM, keeping you ahead in your strategy.
Sign up to ClickUp for free today! ✅
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