15 Best Explainer Video Software for 2024

Ever tried explaining a complex idea in a meeting, only to be met with blank stares?  

We’ve all been there. The thing is, some concepts are too intricate to be explained verbally. They need visuals.

Ergo, explainer videos. A good explainer video turns even the most intricate topics into easy-to-digest content. 

The best part is that you don’t need to be a video editing expert to create high-quality explainer videos. Just use professional video editing software! There’s such a vast selection available; you’re spoiled for choice. 

In this article, I’ll share my top picks for software tools that I’ve personally used and tested to help create top-notch explainer videos. Let’s start by understanding what to look for in the best explainer video software.

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What Should You Look for in Explainer Video Software?

The best explainer video maker software simplifies video creation and editing processes and helps deliver professional-looking videos without hassles.  

Here’s what I think of as must-haves: 

• Customizable elements: Look for flexibility in animations, fonts, and transitions
• Variety of styles: Avoid boring your audience with videos that all look the same. Choose software that offers various video formats, such as animated videos, whiteboard videos, or live-action explainer videos
• Real-time edits: This is important for explainer videos being co-created by multiple team members. All of them should be able to make updates and provide feedback directly within the video editing platform
• Pre-made templates: Video templates and stock video footage help save time, especially for beginners
• Simple UI: You shouldn’t even need a tutorial to get started!
• Ease of use: Avoid wasting hours on complicated interfaces. Seek intuitive, drag-and-drop editors that require minimal training

Here’s my list of the 15 best explainer video software, highlighting their standout features, pricing, and potential limitations. 

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The 15 Best Explainer Video Software

This curated list will help you find the right tool that aligns with your specific video production goals. 

Let’s get started.  

1. ClickUp (Best for creating and transcribing explainer videos)  

ClickUp is a powerful tool for creating and transcribing explainer videos. It offers a versatile suite of features that simplify the entire video creation process. 

For instance, ClickUp Clips allows you to effortlessly capture high-quality video clips directly within the ClickUp platform for your explainer video. It combines screen sharing, voice narration, and visual communication within a single tool.

And after recording, ClickUp’s AI assistant can automatically transcribe your video, allowing you to extract key insights and make follow-up actions easier.

Here are some key features and benefits of ClickUp Clips:

• Simple recording: Start recording your screen, audio, or both with just a few clicks
• Customizable recording settings: Adjust the recording area, frame rate, and other settings to suit your needs
• Annotations and drawings: Add annotations, arrows, and other visual elements to your recordings to highlight key points or provide additional context
• Direct integration with ClickUp: Once you’ve finished recording, your video will be automatically saved within your ClickUp Task or project
• Collaboration: Share your recordings with teammates for feedback or review

Next, craft compelling scripts and transcripts easily using ClickUp Brain, ClickUp’s AI assistant. Outline your explainer video script visually and then convert it into a polished text document through ClickUp Brain’s seamless integration.

What’s more? ClickUp’s collaborative features allow real-time collaboration—you can share ideas and updates with team members during video creation. This feature is particularly useful when creating explainer videos, as multiple subject matter experts can participate in the content creation process. 

For example, use @mentions in ClickUp Chat to communicate in real time with your team and receive feedback on the explainer video. 

ClickUp best features 

• Track the progress of your explainer video creation projects with ClickUp’s Kanban boards and Calendar Views
• Leverage ClickUp’s reporting features to measure progress and identify areas for improvement
• Accelerate your video creation process with AI for ideating, creating scripts, transcribing videos, and generating excerpts with timestamps
• Share videos with anyone using a public link or downloaded file
• Connect ClickUp with video editing software, stock footage libraries, and more with ClickUp Integrations

ClickUp limitations 

• Some users have mentioned a learning curve due to ClickUp’s extensive features

ClickUp pricing 

• Free Forever 
• Unlimited: $7/month per user 
• Business: $12/month per user 
• Enterprise: Contact for pricing 
• ClickUp Brain: Add to any paid plan for $7 per workspace per member per month 

ClickUp ratings and reviews 

• G2: 4.7/5 (9,500+ reviews) 
• Capterra: 4.6/5 (4,000+ reviews)

2. InVideo (Best for quick and professional explainer videos) 

InVideo is a versatile platform that simplifies the process of creating professional explainer videos. With its intuitive interface and extensive library of templates, assets, and customization options, InVideo allows users to quickly produce high-quality videos without requiring extensive technical skills.  

InVideo best features   

• Quickly turn scripts into video content using AI-driven automation 
• Access millions of royalty-free images, video clips, and audio tracks 
• Work simultaneously with team members to edit and review projects 
• Create and translate videos in over 50 languages

InVideo limitations 

• It may not be the best choice for users needing in-depth video editing capabilities 
• Some users report that templates offer less flexibility for heavily customized projects 

InVideo pricing 

• Free 
• Business: $30/month 
• Unlimited: $60/month 
• InVideo AI Plus: $25/month
• InVideo AI Max: $60/month

InVideo ratings and reviews 

• G2: 4.5/5 (150+ reviews) 
• Capterra: 4.6/5 (350+ reviews) 

3. Toonly (Best for simple cartoon explainer videos) 

Toonly (now a part of Voomly Cloud) is perfect for businesses or creators who want to produce simple, cartoon-style explainer videos. Its straightforward drag-and-drop interface allows users to create fun, engaging videos without requiring advanced editing skills. 

The software offers many characters and scenes, making it a solid choice for quick and simple explainer videos. 

Toonly best features   

• Record and add voiceovers to your videos with built-in voiceover tools
• Build multi-scene videos with ease and switch between different animated sequences without interrupting the flow of the video 
• Export your videos in a variety of formats, including MP4, MOV, and GIF

Toonly limitations   

• Toonly lacks features for team collaboration, so multiple users cannot work simultaneously on the same project 

Toonly pricing 

• Standard: $49/month
• Enterprise: $79/month 

Toonly ratings and reviews 

• G2: Not enough reviews
• Capterra: 4.3/5 (30+ reviews) 

4. Animaker (Best for customized explainer videos) 

A versatile platform, Animaker offers a wide range of features for creating engaging explainer videos. It offers a variety of animation styles, from whiteboard to 2D animations.  

Animaker is packed with templates that you can customize, which speeds up the process significantly. Plus, it’s all done through an intuitive, user-friendly platform. 

Animaker best features  

• Collaborate in real-time with team members to easily share ideas and refine content 
• Simplify production workflows and generate high-quality videos with innovative AI tools for scriptwriting and voiceovers
• Easily create and customize scenes for your videos with Animaker’s scene builder

Animaker limitations   

• Some users find the range of animations and effects limited compared to other advanced platforms 
• Complex animations can lead to longer render times, potentially slowing down productivity 

Animaker pricing 

• Free
• Basic: $27/month 
• Starter: $45/month 
• Pro: $79/month 
• Enterprise: Custom pricing

Animaker ratings and reviews 

• G2: 4.7/5 (700+ reviews) 
• Capterra: 4.2/5 (200+ reviews) 

5. VideoScribe (Best for whiteboard animation explainers)

VideoScribe’s user-friendly interface caters to educators, marketers, and content creators, making it accessible for anyone looking to produce captivating whiteboard explainer videos.   

What sets Videoscribe apart are its unique features: automatic hand animations that simulate a drawn effect, voiceover synchronization for seamless audio-visual alignment, and flexible branding options that allow users to incorporate their logos and tailor color palettes. 

VideoScribe best features 

• Create engaging whiteboard animations easily with drag-and-drop interfaces
• Add images, text, and music effortlessly
• Get off the mark quickly with a vast library of images and templates that cater to various themes
• Integrate with other platforms, such as PowerPoint, to expand usability and incorporate existing content into new video projects 

VideoScribe limitations 

• Occasional performance issues, such as lagging during complex projects, which can disrupt the workflow 
• Some features may not be immediately intuitive, necessitating time for users to become proficient 

VideoScribe pricing 

• Free trial 
• Plus: $26.15/month per user  
• Pro: $39.22/month per user 

VideoScribe ratings and reviews 

• G2: 4.1/5 (60+ reviews) 
• Capterra: 4.2/5 (50+ reviews) 

6. Powtoon (Best for interactive animated explainer videos) 

Powtoon is good when you want to add clickable buttons and links to make the video more engaging. 

Whether you’re creating tutorials or marketing presentations, Powtoon provides flexibility to design videos that are both visually dynamic and interactive. 

Powtoon best features 

• Leverage a library of characters and props to create your videos
• Explore an extensive range of customizable templates designed for various themes, such as business presentations, educational videos, and social media content 
• Create fluid and professional-looking animations with advanced animation techniques, including motion paths and timing adjustments

Powtoon limitations 

• The free version limits the number of exports and includes watermarks on videos 
• Occasional performance issues with large projects, as the software may lag or freeze when handling high-resolution assets  

Powtoon pricing 

• Lite: $50/month
• Professional: $190/month
• Business: $120/month (billed annually)  

Powtoon ratings and reviews 

• G2: 4.4/5 (200+ reviews) 
• Capterra: 4.5/5 (300+ reviews) 

7. Vyond (Best for business-grade animated videos)

Vyond is an animation tool designed to help users create engaging animated videos tailored for various applications, including marketing, training, and internal communications.  

Its intuitive interface and rich feature set allow both novice and experienced creators to produce high-quality animations that captivate audiences. 

Vyond stands out for its versatility, allowing users to convey complex ideas in a visually appealing manner. 

Vyond best features 

• Simplify the video creation process with text-to-speech functionality that converts written scripts into natural-sounding voiceovers
• Customize animated characters with an impressive level of detail, adjusting physical attributes and clothing styles to better reflect the target audience or brand identity 
• Create a variety of video types with a vast library of pre-made templates and assets that cater to different industries 

Vyond limitations  

• Steep learning curve for users unfamiliar with animation software, as mastering all features and tools may take time and practice 

Vyond pricing 

• Essential: $49/user per month 
• Premium: $89/user per month  
• Professional: $179/user per month 
• Enterprise: Custom pricing  

Vyond ratings and reviews 

• G2: 4.7/5 (300+ reviews) 
• Capterra: 4.7/5 (200+ reviews) 

8. Runway AI (Best at leveraging AI for automation) 

Runway AI specializes in generative artificial intelligence research and technologies, focusing on creating products and models for generating videos, images, and various multimedia content.

Runway AI’s tools are designed to help content creators explore ideas in near real time and generate production-ready assets with speed, control, and fidelity.

Runway AI best features  

• Automate time-consuming tasks, such as object removal and background replacement, with advanced AI technology 
• Choose from over 30 different tools available directly in your browser, including instant rotoscoping, motion tracking, and transcription
• Work seamlessly with team members in real-time, allowing for immediate feedback and simplified video communication during the editing process 

Runway AI limitations 

• Large projects may cause lag, disrupting the editing flow and impacting productivity 
• The rich feature set can be overwhelming for beginners, requiring some time to fully grasp the capabilities of the software 

Runway AI pricing 

• Basic
• Standard: $15/user per month
• Pro: $35/user per month
• Unlimited: $95/user per month
• Enterprise: Custom pricing

Runway AI ratings and reviews 

• G2: Not enough reviews
• Capterra: Not enough reviews 

9. Renderforest (Best for branding consistency)

Renderforest is a good option for anyone needing to create explainer videos quickly. Its automated tools are especially helpful for businesses looking to produce high-quality content without extensive editing knowledge. 

This free explainer video software is known for its extensive template library, customizable branding options, and easy-to-use drag-and-drop interface. 

Renderforest best features 

• Create videos quickly by simply entering your script or choosing templates. This feature significantly reduces production time and streamlines the video creation process
• Generate a variety of video formats, including promotional videos, slideshows, and music visualizations 
• Collaborate with team members in real time, allowing for immediate feedback and adjustments during the editing process 

Renderforest limitations  

• Advanced editing features are somewhat restricted, which can frustrate users who desire more control over their projects 
• The free version produces lower-quality output, which may not be suitable for professional use 

Renderforest pricing 

• Free forever 
• Lite: $14.99/user per month 
• Pro: $29.99/user per month
• Business: $34.99/month   

Renderforest ratings and reviews 

• Capterra: 4.8/5 (400+ reviews) 
• G2: 4.7/5 (400+ reviews) 

10. Biteable (Best for quick marketing videos)

Biteable serves as an ideal solution for those needing vibrant explainer videos that capture attention instantly. 

This platform provides a vast selection of animated scenes that cater to various industries, allowing creators to craft narratives that resonate.  

Biteable best features  

• Simplify feedback and iterations by inviting team members to collaborate on projects 
• Access high-quality stock footage and music to make explainer videos with professional-grade multimedia elements  
• Quickly record and add voiceovers to your videos with built-in voiceover tools

Biteable limitations 

• The free version restricts access to certain templates and features, which can hinder users looking for full functionality without commitment 
• Users have noted occasional delays in rendering, particularly for more complex videos 

Biteable pricing 

• Pro: $29/user per month 
• Premium: $99/user per month 
• Business: Custom pricing    

Biteable ratings and reviews 

• G2: Not enough reviews
• Capterra: 4.1/5 (40+ reviews) 

11. Synthesia (Best for AI-generated videos) 

If you want to create videos with a human touch without filming, Synthesia is the answer. 

This AI-driven platform allows users to generate realistic avatars that can present content in multiple languages. Input your script, and Synthesia will automatically generate a video using AI, making it incredibly efficient for businesses needing to produce content rapidly

Synthesia best features  

• Create lifelike avatars that can speak your script in various languages, enhancing accessibility for global audiences 
• Tailor backgrounds, props, and visual elements to match your brand or message, allowing for a unique presentation style 
• Seamlessly integrate Synthesia with LMS platforms to create interactive training materials 

Synthesia limitations 

• Subscription plans can be relatively high, which may not be feasible for smaller businesses or individual creators 
• Users may find the AI-generated avatars less authentic than real actors, which could detract from the personal touch some projects require 

Synthesia pricing 

• Free plan 
• Starter: $29/user per month 
• Creator: $89/month per user  
• Enterprise: Custom pricing    

Synthesia ratings and reviews 

• G2: 4.7/5 (1,500+ reviews) 
• Capterra: 4.7/5 (150+ reviews) 

12. Wideo (Best for visually appealing videos)

Wideo is a cloud-based video creation platform that allows users to create animated explainer videos without requiring any technical skills. It offers a user-friendly interface with a drag-and-drop editor, making it easy for anyone to create professional-looking videos.

This explainer video software solution balances creativity and functionality, making it ideal for crafting compelling visual stories.

Wideo best features  

• Organize and rearrange video sections easily with its scene management tool
• Align sound effects and voiceovers with the visuals effortlessly with audio synchronization  
• Track viewer engagement and performance metrics with its built-in analytics tool 

Wideo limitations 

• The free version restricts export quality, which can limit usability for professional presentations or marketing materials 

Wideo pricing 

• Free plan 
• Basic: $59/month per user  
• Pro: $99/month per user  
• Pro+: $199/month per user 
• Business: Custom pricing  

Wideo ratings and reviews 

• G2: 4.3/5 (50+ reviews) 
• Capterra: 4.0/5 (40+ reviews) 

13. Moovly (Best for seamless video and animation mix)

Moovly is an explainer video software platform tailored for teams seeking to produce videos collaboratively. It allows for simultaneous editing, making it easier for group projects where immediate feedback is crucial.  

Additionally, its API access enables integration with other applications, simplifying workflows for tech-savvy users and businesses looking to automate their video production processes. 

Moovly best features 

• Edit videos directly in your browser with Moovly Studio—no installs, updates, or plugins needed
• Convert text to voiceover with a single click. Choose from multiple voices across 20+ languages, using AI-powered text-to-speech to produce natural audio
• Access media library that includes millions of stock images, sounds, and videos 
• Simplify file management through integrations with various third-party applications, such as Dropbox and Google Drive 

Moovly limitations 

• Some users have pointed out that the subscription costs can be relatively high compared to similar platforms 
• While the interface is generally user-friendly, new users might find it difficult to navigate the extensive features available 

Moovly pricing 

• Free plan 
• Pay as you go: $25/video  
• Subscription: $99/user per month  
• Enterprise: Custom pricing    

Moovly ratings and reviews 

• G2: 4.5/5 (70+ reviews) 
• Capterra: 4.1/5 (60+ reviews) 

14. Rawshorts (Best for AI-assisted video creation)

Rawshorts is an innovative platform designed to simplify the video production process. With its intuitive interface and powerful AI-driven capabilities, Rawshorts empowers users to craft professional-quality animated videos effortlessly.  

Its standout capabilities include video generation from text, images, or clips, and high-quality image generation from simple prompts. For audio enthusiasts, it offers tools to enhance and create rich audio content.

Rawshorts best features  

• Generate explainer video content using AI by automatically turning text into animated video scripts, streamlining the creation process 
• Customize your videos quickly with an extensive library of pre-made templates and assets 
• Access detailed analytics, such as views, engagement rates, and viewer demographics post-publishing, to optimize future content strategies 

Rawshorts limitations 

• Limited customization options for advanced users who seek intricate design capabilities 
• Lacks comprehensive support for complex animations, which may restrict more sophisticated video projects 

Rawshorts pricing 

• Starter: Free trial 
• Essential: $49/user per month  
• Business: $89/user per month  

Rawshorts ratings and reviews 

• G2: Not enough reviews
• Capterra: Not enough reviews

15. Adobe Express (Best for professional quality videos)

Adobe Express is a versatile platform for crafting engaging video explainers. This user-friendly tool combines powerful editing capabilities with a wealth of resources, allowing users—from entrepreneurs to educators—to transform their ideas into compelling visual narratives. 

It simplifies the creation of social media posts, graphic designs, videos, and photo edits with intuitive tools. Leveraging AI-powered features through Adobe Firefly, users can automate tasks and generate unique artwork effortlessly.

Adobe Express best features  

• Edit video clips with precision using the timeline feature, allowing for easy trimming, splitting, and rearranging of footage to create a seamless flow
• Include voiceovers and soundtracks effortlessly, using built-in audio tools to record and edit sound directly within the platform 
• Integrate with Adobe’s Creative Cloud and work seamlessly across platforms like InDesign and Lightroom

Adobe Express limitations 

• Subscription costs may be a consideration for users who only need basic video creation tools occasionally 
• Confusion with user interface reported by new users, especially when navigating through all the features and options 

Adobe Express pricing 

• Free
• Premium: $9.99/user per month  
• Enterprise: Custom pricing    

Adobe Express ratings and reviews 

• G2: 4.5/5 (400+ reviews) 
• Capterra: 4.6/5 (1,000+ reviews) 

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Choosing the Perfect Video Explainer Software  

In the end, choosing the right explainer video software comes down to your specific needs—whether it’s collaboration, animation style, or AI-driven tools. 

Each platform has its unique strengths, and whether you’re after dynamic animations or more straightforward storytelling, there’s a tool for you. 

Explore your options, test them out, and find the one that fits your style and goals best.

But if you want to experience the benefits of not only video creation but also project and task management, then check out ClickUp! With customizable features such as Clips, Brain, and reporting tools, explainer video creation can be easier than ever.

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