11 Best Brandfolder Alternatives for Digital Asset Management

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The campaign’s due, the logo’s missing, and no one remembers where the latest version lives.
Sound familiar? 📁
Someone swears it’s in a shared folder. Another person has an outdated version. The designer is ‘out of office’. Now the deadline is slipping.
A good digital asset management (DAM) system should simplify collaboration, not add to the chaos. Brandfolder is a popular choice, but it’s not the only option. If you want better automation, seamless collaboration, or more flexible pricing, plenty of Brandfolder alternatives are worth exploring.
Let’s break down the best options to keep your assets organized and your team moving. 🙌🏼
While Brandfolder is a solid DAM tool, it may not meet every team’s needs.
Here’s where Brandfolder falls short—and what a modern DAM should do instead.
🧐 Did You Know? 92% of employees admit they spend (or waste) up to eight hours a week searching for files. Data asset management tools can easily cure this loss of productivity.
The right digital asset management tool makes organizing and sharing assets easy. Here’s a quick look at the best alternatives and what they do best.
| Tool | Key features | Best for | Pricing |
|---|---|---|---|
| ClickUp | – All-in-one project and asset management – AI-powered search – Custom metadata tracking – Automation for assets | Teams needing both project and asset management in one place, with AI-driven automation and workflow | Free forever; Customization available for enterprises |
| Canto | – AI-powered visual search – Collections and metadata organization – Branded content portals | Organizations needing AI-powered features and easier asset organization with built-in analytics | Custom pricing |
| Filecamp | – Customizable branding – Secure file sharing – Collaborative permissions | Teams wanting customized branding and control over who can access and edit assets | Basic: $29/month per user; Advanced: $59/month per user; Professional: $89/month per user |
| Bynder | – Centralized asset storage – Customizable templates – AI-powered metadata tagging | Enterprises managing structured brand assets and needing approval workflows | Custom pricing |
| Nuxeo | – Content lifecycle management – AI-powered classification – Scalable storage | Businesses with compliance-heavy content requiring advanced workflow automation and content lifecycle management | Custom pricing |
| Frontify | – Brand style guide integration – Real-time collaboration – Scalable workflow modules | Marketing teams focused on maintaining brand consistency and collaborating efficiently on content | Custom pricing |
| Adobe Experience Manager | – Integration with Adobe Creative Cloud – Personalized content delivery – Multi-channel management | Large organizations needing a comprehensive solution for content and digital asset management | Custom pricing |
| Acquia DAM (Widen) | – AI-powered auto-tagging – Robust analytics – Scalable storage and access controls | Businesses scaling asset management needs with strong analytics and AI features | Custom pricing |
| MediaValet | – Collaborative asset management – AI-powered tagging – Customizable user permissions | Teams needing seamless collaboration and file sharing with powerful asset search capabilities | Custom pricing |
| Aprimo | – Marketing resource management – Workflow automation – Centralized brand assets | Marketing teams managing budgets, assets, and projects with strong workflow management capabilities | Custom pricing |
| Lytho | – Creative workflow automation – Real-time collaboration – AI-driven tagging and search functionality | Creative teams needing asset management, brand consistency, and workflow automation | Custom pricing |
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Our editorial team follows a transparent, research-backed, and vendor-neutral process, so you can trust that our recommendations are based on real product value.
Here’s a detailed rundown of how we review software at ClickUp.
Brandfolder isn’t the only option for digital asset management systems. Whether you’re looking for better pricing, more customization, or advanced features, plenty of alternatives can meet your needs.
Let’s explore the best options to consider. 📑
Digital asset management shouldn’t be just about storage—it should streamline your entire content workflow. Whether you’re launching a new campaign or managing brand consistency across teams, ClickUp helps you go from asset creation to execution without switching tools.
As the everything app for work, ClickUp is the best Brandfolder alternative. It combines file storage, documentation, task management, and AI-powered search in a single platform, so your assets live where the work actually happens.
Most DAM tools store assets, but what about the briefs, drafts, or strategy docs that go with them? With ClickUp Docs, you can create, edit, and collaborate on content in real time—right inside your project space.
Need to draft a social media strategy? Open a Doc, add your content, drop in design mockups, and tag teammates for quick feedback. Docs stay connected to related tasks, so every update is contextually linked.
You can also make Docs public-facing, perfect for sharing brand kits or campaign briefs with clients or freelancers. Plus, because they live inside ClickUp’s structured hierarchy, finding the right content is fast and intuitive.
ClickUp also doubles as a knowledge management system, making it easy to build wikis, onboarding hubs, and asset glossaries with nested pages and smart linking.
📮ClickUp Insight: We recently discovered that about 33% of knowledge workers message 1 to 3 people daily to get the context they need. But what if you had all the information documented and readily available?
With ClickUp Brain’s AI Knowledge Manager by your side, context switching becomes a thing of the past. Simply ask the question right from your workspace, and ClickUp Brain will pull up the information from your workspace and/or connected third-party apps!
Tired of searching across scattered folders, chats, and emails just to find one asset?
ClickUp Connected Search eliminates the chaos by indexing your entire workspace—from Docs and tasks to comments and attachments. Just type a keyword, and instantly pull up what you need—even if you forgot where it was stored.
This makes ClickUp far more than a storage solution—it’s your team’s internal search engine.
Even the best-organized systems break down when workflows are manual. That’s where ClickUp Brain steps in.
ClickUp Brain takes things further by handling content creation and automation for you. It understands natural language, so you can generate content, summarize information, and automate workflows with simple instructions.
Say you need a launch email for a new product. You can type: ‘Write a professional email announcing the launch of XYZ Corp’s new product.’ ClickUp Brain will generate a structured draft instantly, saving you time.
It also helps set up ClickUp Automations.
For example, you can say: ‘Whenever a design asset is approved, move the task to ‘Finalized’ and notify the marketing team.’ The AI assistant configures this workflow automatically, eliminating manual updates.
Metadata is the lifeblood of any DAM system. ClickUp lets you go beyond simple tagging with Custom Fields tailored to your workflow.
Track usage rights, approval status, campaign relevance, or asset type—all within your workspace. You can even filter, automate, or visualize these attributes in dashboards and reports.
For example, a creative lead can automatically view all “Approved for Social” assets due this week and trigger handoff workflows.
The ClickUp Asset Management Template helps teams organize files, track asset status, and reduce manual handoffs—without building systems from scratch.
It’s a ready-made system to start managing assets and related workflows immediately.
Overall, designed to replace multiple tools with a single, unified platform, ClickUp helps teams manage digital assets, track projects, and collaborate across content—all powered by AI that connects everything.
A G2 user shared this about their experience using ClickUp:
ClickUp allows us to house all our projects in one place with ease. With each project, there can be issues or hurdles the team has to overcome, but ClickUp allows us to communicate quickly to those who we need to reach. Automations have allowed us to take a very outdated and time-consuming process to make it flow quicker and more accurately.
Canto makes tracking your digital assets easier without digging through endless folders. AI-powered visual search helps you find images, videos, and documents using simple descriptions, colors, or objects.
Need to share files? This brand asset management tool lets you easily distribute assets to teams, clients, or partners. It also integrates with Adobe Creative Suite, WordPress, and other marketing tools, so your content fits right into existing workflows.
A G2 review reads:
Canto makes it easy to organize a lot of assets from dynamic sources, and searchability is very easy. I like that I can be extremely granular about how and where assets are stored, and customization in metadata custom fields is very easy.
Filecamp takes the hassle out of managing digital assets. Files are neatly stored in one place, making them easy to find with smart search, tags, and metadata.
Asset sharing is just as simple. Custom branding gives client-facing portals a polished look, and granular permissions ensure only the right people have access. Built-in collaboration tools organize feedback so approvals are not lost in email threads.
A Capterra review reads:
Well priced software, with great features and storage capacity. Uploading is a bit frustrating, but that has been my experience with other file managers. File thumbnail is a godsend to quickly grab a document/file you are after.
Bynder offers a streamlined way for companies to store, manage, and distribute digital assets while maintaining brand guidelines. The platform provides marketing teams with controlled access to approved content, ensuring brand consistency across all channels.
Its workflow tools simplify approvals, helping creative teams move from concept to publication without unnecessary back-and-forth.
A Capterra review reads:
Although Bydner does everything well, some features found in other DAMS are absent. For example, Bynder does not search within images for text (for tagging) and Bynder studio does not support indesign files. How important these small features are to you will be a matter of personal preference.
Nuxeo’s core strength lies in its ability to automate content workflows, ensuring that assets move seamlessly from creation to storage, distribution, and archiving.
The tool’s modular architecture allows businesses to tailor the platform to industry-specific requirements, including compliance-heavy sectors such as finance and healthcare. The system also integrates with ERP and document collaboration software, making it a natural fit for businesses with complex content ecosystems.
A Gartner review reads:
The platform is dependable, agile, and scalable. Some of the navigation can be inconsistent at times, and we tend to need to customize via development verses an innate ability to customize on our own.
🧐 Did You Know? Twitter founder Jack Dorsey’s first-ever tweet, ‘Just setting up my twttr,’ was auctioned for USD 2.9 million as a digital asset.
Frontify provides a structured approach to brand management by offering a central space for storing, sharing, and enforcing branding guidelines. It links digital assets directly to brand style guides, ensuring teams always reference the latest approved materials.
Interactive approval workflows help designers, marketers, and brand managers collaborate in real time, reducing miscommunication.
A TrustRadius review reads:
Well suited to organizations starting their journey of design system creation. It provides a ready to go foundation that requires minimum effort to set up and get going. It may be limited if scaling into thousands of design elements and multiple users – we have not tried at scale of more that 10’s of users.
🎉 Fun Fact: Digital assets can include many things, including Snapchat filters, AI-generated voices and personas, virtual real estate, and even digital pets (like those in Nintendogs)!
Adobe Experience Manager (AEM) offers a robust platform that combines digital asset management with content management capabilities, catering to enterprises seeking a unified solution.
AEM enables teams to create, manage, and deliver personalized digital experiences across various channels, ensuring consistency and efficiency. Its integration with other Adobe Creative Cloud applications streamlines workflows, allowing seamless collaboration between creative and marketing teams.
What real-life users are saying about Adobe Experience Manager
A G2 review reads:
Experience Manager is a powerful tool and probably most optimal at the enterprise level. Plugging in the asset library separately gives users the ability to organize their visual elements separately, and the library connects seamlessly for use on pages. The tagging tool is also extremely robust, and allows a user to make dynamic pages on the fly using tags.
📖 Also Read: Best File Organizer Software | ClickUp
Acquia DAM (formerly Widen) provides a flexible platform to help brands manage and distribute digital assets efficiently across teams and channels. Its user-friendly, intuitive interface and configurable metadata schema enhance searchability and workflow customization.
Its scalability makes it suitable for organizations of varying sizes aiming to centralize their asset management.
What real-life users are saying about Acquia DAM (Widen)
A G2 review reads:
I find the DAM to be relatively user-friendly. As with other databases, it does take some getting used to. There are a number of training videos to watch that are helpful. Once you get into the individual asset modification, there are a number of ways you can do that – through the system itself or by downloading a csv file where you can make the modifications off-line and then upload said document for ease on adding metadata.
🧐 Did You Know? Blockchain-based domains like .eth or .crypto can replace traditional website URLs and are considered digital property.
MediaValet offers a cloud-based digital asset management platform for marketing and creative teams seeking collaborative tools. Its user-friendly interface and robust search capabilities enable teams to locate and distribute assets efficiently.
The platform supports integrations with various creative and productivity tools, enhancing workflow continuity. It is versatile for teams aiming to improve collaboration and efficient asset management.
A G2 review reads:
I represent a member organization with affiliated chapters. A high volume of digital assets need to change hands frequently, so I appreciate the ease with which we can ensure we are all using the correct files. Additionally, we are finding ways to share resources with our members using web galleries and branded portals — they don’t need to have access to the back end but the interface provides a very clean and organized method of file sharing.
Aprimo combines digital asset management with marketing resource management, catering to organizations looking to streamline their marketing operations. The platform enables teams to plan, execute, and manage marketing activities efficiently, ensuring alignment with brand guidelines.
Aprimo’s robust workflow automation and collaboration tools facilitate seamless coordination among team members.
A Capterra review reads:
Overall this program has been helpful, but it takes a while to learn. I would definitely train a small batch of people, become experts and then train further. We had a company-wide session that lasted 3 hours, so it’s a lot.
Lytho integrates creative project management features, enabling marketing and design teams to plan, review, and distribute assets efficiently.
Built-in brand guidelines ensure that all team members can access and use approved assets, reducing campaign inconsistencies. The system also supports automated tagging and search functionality, helping teams locate files quickly without manually sorting through folders.
A Capterra review reads:
Some of the account settings are a little confusing to set up, but the training and customer support has been great. I haven’t used the reporting feature much, but it doesn’t seem to provide what I was looking for, such as how many jobs have been submitted, how many have been completed, which reviewers are behind on proofing, etc.
🧐 Did You Know? The digital asset management market is expected to reach a market size of USD 13.02 billion by 2030.
Managing digital assets should be simple, efficient, and frustration-free. The right digital asset management software keeps everything organized, accessible, and easy to collaborate, so your team can focus on creating rather than searching. If your current system feels limiting, exploring better alternatives is a smart move.
ClickUp stands out by combining digital asset management with powerful collaboration tools. With AI-powered search, automated workflows, and real-time document editing, everything is kept in one place, so you’re always working with the right files at the right time.
Make asset management effortless. Sign up for ClickUp today! ✅
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