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Typeform vs Google Forms (Features, Pricing)

Whether it’s to conduct an online survey, generate sales leads, or collect payments, almost everyone has used a form at some point. 📝

After all, it’s the perfect way to get important data quickly!

But crafting forms from scratch can be a pain especially when you don’t know where to start. 😅

That’s where form builder tools come in.

However, with thousands of form builder software out there, how could you tell which one’s the right tool for you?

Don’t worry. 

You don’t have to spend hours on the internet to find out. 

We’ll give you a headstart with a neck-to-neck Google Forms vs Typeform comparison. Grab some popcorn and get ready to find out who the ultimate form-building champion is. 🍿

We’ll also suggest a powerful Google Forms and Typeform alternative you can try today

Note: We’ll first take you through the key features of Typeform and Google Forms to explain what each tool offers. Feel free to skip ahead to the comparison.

Let the battle begin.⚔️

What Is Typeform?

Typeform home page

Typeform is the “popular new kid” on the survey tool block. It’s a survey software with over 50 million users and has an attractive interface and a great set of features.

Without further ado, let’s look at some of these features:

1. No coding form creator

If you’re looking for a way to create customized forms without coding, Typeform is definitely your type. 👍

Typeform lets you use a simple drag-and-drop interface to add a question. Once you’re done adding your question, you can customize the form. 

This includes adding images, videos, and icons to make your forms more interactive—no coding needed.

2. Logic branching

Typeform’s ability to handle survey logic branching is way beyond the basics. 

This survey platform can handle logic jumps that allow your respondents to skip a question that isn’t relevant to them. Pretty cool, right?

talk show host saying but wait theres more

Typeform also handles multi-branching logic jumps. This feature lets you redirect your respondents from the form to a follow-up page based on their selected choices. 

3. Table and inbox views for responses

When it comes to viewing form data, we all have different preferences; Typeform takes that into account. 

The app supports an inbox view that lets you filter responses based on:

  • A selected question 
  • The submission time of the response

Alternatively, Typeform’s table view lets you visualize your form data in a table format, with the latest responses appearing first. Too bad that the table view’s still a beta feature and has very limited functions. 😕 

We’ve looked at Typeform’s features, so let’s see what Google Forms has to offer. 

What Is Google Forms?

Google Docs home page

If Typeform’s the popular new kid, then Google Forms would be a “seasoned player.” 

It’s easy to use and is a part of the Google Workspace for businesses. Google Forms has some solid features too. 

Let’s have a closer look at them:

1. Customizable forms 

Google Forms lets you add images and YouTube videos to make your forms interactive. 

You can choose a question type of your choice. 

That includes multiple choice answers and simple dropdowns. 

Google Forms’ customizations also let you fancy up your forms without any coding too. Seems like Typeform has some tough competition. 💪  

2. Response analysis

Google Forms gives you real-time charts based on the responses you receive. 

Once your responses are in, you can choose to view a summary of all the responses or look at individual ones. If you think the charts aren’t detailed enough, you can transfer your form data to a Google sheet that’s linked to your form. 

3. Skip logic

Just like Typeform, Google Forms also has logic branching functions to build a conversational form.

For instance, Google Forms’ skip logic lets your respondents skip questions irrelevant to them. Also known as branch logic, this feature helps create a custom path through your online survey that varies based on a respondent’s answers. 

Now that we’ve gone through the key features of both Typeform and Google Forms, you’ll realize that they have many similarities. 

Both tools help you build forms without coding, customize them, and have advanced features like conditional logic branching. 

You’re probably wondering: who wins the battle between the popular new kid and the seasoned player?

Don’t worry. We’ll have a champion soon. 🏆

Typeform vs Google Forms

Let’s find out how Typeform and Google Forms are different from each other. 

1. Customizable templates

Form templates are great for quickly crafting ready-to-go forms with minimal manual work. 

A. Typeform

Typeform has an extensive template gallery you can choose from. The templates focus on forms for conducting research, survey, and quizzes.

Use these templates and customize them to match your brand. The customization option includes backgrounds, fonts, colors, and buttons.

If the templates aren’t your type, you can also build custom forms from scratch. ✍

B. Google Forms

Google Forms also has template options for contact forms, basic surveys, feedback forms, and event registration.

But there are fewer than 20 template options.

On top of that, the customization options are limited; it only lets you play with colors and fonts. 😬

Bummer, isn’t it?

Looks like Typeform’s taking home brownie points for its customization features. 

2. Collaborative functionality

Teams need collaboration features to execute their best work. Therefore, having a form building tool that allows team members to work together is quite important.

A. Typeform

Typeform doesn’t have unique and advanced functionality for collaboration. 

You can’t chat with your team members or assign them a task. To achieve these simple functions, you’d have to integrate Typeform with a project management tool.

You can add your team members to your workspace and let them edit your forms, but you can only do that with Typeform’s paid plans which aren’t economical at all. 🙊

For example, you’d have to shell out $99/month if you have a team of just five users!

B. Google Forms

Unlike Typeform, Google Forms is all about collaboration. 

Some of the best features of a Google form include commenting and suggesting. 

With Google Forms, you and your team can make edits, suggest changes, and add comments in real-time. 

Impressive right?

That’s why Google takes the clear lead here for its collaboration features. 🏅

3. Integration

Typeform and Google Forms are ultimately just form-building tools. 

You’d have to integrate them with other management and productivity tools to be of use to you. 

A. Typeform

Typeform integrates with an extensive list of popular apps that help with reporting, lead generation, project management, etc., 

These integrations include Coda, Webflow, Airtable, Zoho Forms, Microsoft Forms, etc.

Sounds interesting?

Let’s see what Google Forms has in store. 

B. Google Forms

Unlike Typeforms, Google Forms doesn’t support extensive integrations. Instead, you can:

  • Extend your Google form with add-ons 
  • Integrate your form data with other Google Workspace applications (including their spreadsheet app, Google Sheets)

However, the only way to integrate Google Forms with other applications is through a third-party integration, such as a Zapier integration.  

We have to give this round to Typeform. 🤷

4. Platform compatibility

You’re not using your form builder tool alone. 

Your respondents need to access the same tool to fill in your forms. 

That’s why you must be aware of what platforms your online survey tool is available on. 

A. Typeform

You can access Typeforms on Windows and Mac computers with Chrome, Safari, Firefox, Microsoft Edge, and Opera browsers.

But Typeform sadly isn’t an all-rounder. 

It doesn’t have a mobile app. 

It gets worse. Their features for creating mobile forms are still under development. While you can create a basic form, you can’t add logic, layouts, or use the question settings on your phone. 

Sigh. On-the-go-productivity has left the chat.  😪

Joey from friends points to door and leaves

B. Google Forms

Google Forms is available on most browsers, including Chrome, Firefox, Microsoft Edge (only for Windows), and Safari (Only for Mac). 

Unlike Typeforms, you can create Google Forms on your mobile via a browser like Chrome.

However, even Google Forms doesn’t have a dedicated mobile app. 😕

We aren’t entirely convinced, but we’ll give this one to Google Forms. 

5. Pricing

It’s a tough competition.

Right now, the popular new kid and the seasoned player are tied at two points each. 

While Typeform wins in customizable templates and integrations, Google Forms does better in collaborative features and platform compatibility. 

The battle now boils down to the pricing. 

A. Typeform

Typeform has three pricing options:

  • Basic Plan ($29/month)
    • One user
    • Unlimited forms
    • 100 responses/month
  • Plus Plan ($59/month)
    • Three users
    • Everything in the Basic plan 
    • 1000 responses/month
    • And more
  • Business Plan ($99/month)
    • Five users
    • Everything in the Plus plan
    • 10,000 responses/month
    • And more

Even basic features like having more than one user and removing Typeform branding require you to pay at least $59 a month! 😓

B. Google Forms

Google Forms is free to use for individuals. However, for businesses, you’d have to buy it along with other Google Workspace apps. 

Google Forms offers three pricing options:

  • Business Starter Plan ($6/user per month)
    • 100 participant video meetings
    • 30GB cloud storage/user
    • Standard support
    • And more
  • Business Standard Plan ($12/user per month)
    • 150 participant video meetings
    • 2TB cloud storage/user 
    • Standard support (paid upgrade to enhanced support)
    • And more
  • Business Plus Plan ($18/user per month)
    • 250 participant video meetings
    • 5TB cloud storage/user 
    • Enhanced security controls
    • And more

Although this pricing list seems like a better deal than Typeform’s plans, you can’t purchase Google Forms separately. You’d have to buy all Google Workspace apps with it. 

Wondering which online form builder tool won this battle? 🤔

We’re disappointed to say this, but it’s neither Typeform nor Google Forms.  

Let’s quickly recap the Google Forms vs Typeform comparison to show you why:

  • Typeform lacks several collaboration features and can’t fully support online form creation on a mobile device. 
  • Google Forms, on the other hand, has very limited customizations and even more limited integrations. 
  • And with pricing, both tools are simply unreasonable. 

Is there a Typeform and Google Forms alternative that can save us from this dilemma? 😖

guy in office alright what's our next move

Don’t worry. We said you wouldn’t have to go digging on the internet to find the right form tool, and we’re keeping that promise. 

What’s the Best Form Building Tool?

The answer’s simple. It’s ClickUp!

Download ClickUp!

ClickUp is one of the highest-rated productivity and project management tools used by productive teams in small and large companies.

Wondering how a project management tool can be the best form builder?
ClickUp isn’t just any project management tool. It has better form building features and is more affordable than both Typeform and Google Forms. 😎

Here are some of its form building features:

1. Create and customize Forms with Form View

ClickUp comes equipped with a built-in Form view that helps you create unlimited forms and gather unlimited responses in no time.

What exactly can you use the Form view for?

You can use the Form view to:

  • Create an online survey using the intuitive drag and drop editor
  • Generate leads by streamlining the data consolidation process
  • Embed virtual data collection points into your landing pages to maximize responses
Create a ClickUp Form and add Custom Fields with Form view in ClickUp

Adding an email field to a ClickUp Form by dragging and dropping it into the Form

It doesn’t end here! ClickUp lets you customize all aspects of your Forms.

Here’s how:

  • Theme: change your form’s color theme to match your brand identity
  • Avatar: add an image at the top of your online form for brand awareness
  • Assignees: choose assignees who’ll receive form responses as tasks in their Workspace
  • Hidden Fields: avoid collecting redundant data by preloading already available data into forms
  • reCAPTCHA: avoid spam responses by preventing bots from filling out your Forms

2. Get specific information with Custom Fields

Using Custom Fields in ClickUp, you can collect specific types of information from your Forms, such as:

  • Websites
  • Emails
  • Phone numbers
  • Dates
  • Locations

Additionally, you can use a custom form field to:

  • Track data collected from your Forms
  • Filter your form data to look at specific information
  • Use Formula Fields to calculate formulas between numeric custom fields on a task
  • Create a Custom Fields Report to gain data insights
Adding Custom Fields in ClickUp Forms

Creating a checkbox Custom Field to an existing ClickUp Form

3. Use Forms to create actionable tasks

Just when you think it can’t get better, ClickUp comes up with cooler features!

Here’s one of them:

ClickUp can automatically create tasks out of your responses. This way, you can quickly take action on the information you get. 

For example, let’s say you have a sales team that despises filling out CRMs. If a potential customer fills out a lead generation form, a task can be instantly created in ClickUp.

Automatically generate a task from a ClickUp Form response

Automatically create tasks and add information to task descriptions with responses to your ClickUp Form

These amazing features can give any other form building tool a tough fight. 

But ClickUp’s awesomeness doesn’t end there! 😎

We’re more than just a form building tool. 

Here’s a list of some great ClickUp features:

  • Assigned Comments: instantly turn any comment into an action item
  • Custom Statuses: highlight different phases in your task or workflow with customized statuses
  • Dashboards: when working on agile or scrum projects, use velocity, cumulative flow, burn up, burndown charts, and more to stay ahead of project deadlines
  • Calendar Sync: use the Google, Apple, or Outlook calendar integrations to update your calendars directly when scheduling tasks
  • Email ClickApp: send and receive your emails directly in ClickUp 
  • Automations: automate repetitive tasks in your workflow with custom Conditions, Trigger, and Action combinations
  • Mobile apps: use the ClickUp Android or iOS app to remain productive even when you’re on the move
  • Docs: create, share and store company or project-related documents with your team
  • Mind Maps: draw free form mind maps to organize any project-related ideas

The Ultimate Form Building Champion: ClickUp!

There’s no doubt that Typeform and Google Forms are decent form-building tools. 

But they both have several limitations. 

It doesn’t make sense to pay big bucks and deal with limitations in customization, collaboration, integrations, and platform compatibility.

But because ClickUp is more than just a project management tool, it has more features than both these tools combined!

ClickUp brings forms, project management, Dashboards, and every other feature to one single platform. 

The best part?

ClickUp’s Free Forever Plan is a complete feature-rich solution, in addition to supporting unlimited tasks and unlimited users! 

Try ClickUp’s free plan today and start building forms like a true champ! 💪

Basketball player holding up NBA championship trophy

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