We Tested the 10 Best Tutorial Video Software in 2025

Imagine this: you’re in a business meeting, and your manager explains how to use a new software tool using a lengthy text document. You’re struggling to understand how the tool works, and you’re sure you won’t remember half your manager’s instructions.

Now, replace that lengthy document with an instructional video tutorial that visually demonstrates the software’s features and functionality. Within minutes, the team becomes familiar with the look-and-feel of the tool, they understand how to use it, and they can watch the tutorial video as many times as they want from their own systems.

This is the efficiency that tutorial video software offers.

Creating high-quality video tutorials that align with specific training objectives and that can reach diverse audiences is possible with the right tools. This is why the research team at ClickUp and I experimented with a bunch of video recording and tutorial tools.

Based on that research, I have curated a list of the 10 best tutorial video software tools for creating engaging learning experiences in video format.

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What Should You Look for in Tutorial Video Software?

Before we begin, let’s discuss the key features that you should look out for in good tutorial video software.

• Recording capabilities: Look for software that offers robust recording options, including screen recording, webcam recording, and audio capture, along with the ability to record multiple sources simultaneously
• Editing tools: Comprehensive editing features such as cutting, trimming, adding transitions, annotations, and overlays help in creating polished and professional tutorials
• Accessibility features: Features such as closed captions, subtitles, and text-to-speech can make your video tutorials more inclusive
• Analytics and reporting: Built-in analytics such as view duration, completion rates, and engagement can provide insights into how viewers interact with your tutorials
• Interactive elements: Features such as quizzes, polls, and clickable links can engage viewers and reinforce learning
• Output quality: Look for software that supports high-resolution HD or 4K video output to ensure that your videos look professional on all devices
• Cloud storage and sharing options: Cloud storage allows you to save and access your projects from anywhere. Sharing options should be versatile, enabling you to distribute your tutorials via links, embeds, or direct uploads to video platforms
• Integration with other tools: The tutorial creation software should integrate seamlessly with other tools you use, such as Learning Management Systems (LMS), cloud storage services, and collaboration platforms
• Customizable templates: Pre-made templates can save time and ensure consistency across your videos. They allow you to tailor the look and feel of your tutorials to match your brand and training objectives
• Ease of use: The video tutorial software should have an intuitive interface that allows users to create and edit videos without extensive technical knowledge

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The 10 Best Tutorial Video Software to Use

Here’s my comprehensive review and analysis of the top 10 picks from the tools I reviewed:

1. ClickUp: Best for transcribing tutorial videos

For video recording and transcription, ClickUp is my top choice. 

ClickUp Clips revolutionizes team communication by enabling instant video creation. Instead of time-consuming text exchanges, users can quickly record and share instructional videos. This simplifies the creation process, ensuring clarity and efficiency.

It also:

• Eliminates lengthy comment threads, facilitates faster decision-making, and reduces misunderstandings
• Seamlessly integrates within your workflow
• Offers versatile sharing options, including public links and downloadable videos 
• Offers watermark-free screen recording with an integrated screen recorder Chrome extension, enhancing video quality
• Allows users to record themselves on camera while sharing their screen

To further boost productivity, ClickUp Brain, an AI assistant, automatically transcribes Clips, making them searchable and shareable.

ClickUp Brain also unifies tasks, documents, team members, and knowledge into a single, AI-powered platform. 

Its key features include:

• Seamless integration: Works seamlessly with ClickUp Clips for efficient video management
• AI-powered transcription: Transcribes video content automatically for easy search and reference
• Intelligent search: Provides answers to questions and gives you relevant information from video transcripts
• Knowledge accessibility: Generates hidden valuable insights that are extracted from the video content for the entire organization

ClickUp best features

• Enhance content accessibility: Seamlessly integrate ClickUp Docs to embed relevant training materials alongside video walkthroughs
• Streamline project workflows: Visualize video recordings and transcriptions within ClickUp Tasks for clear communication before task initiation
• Boost collaboration: Share Clips on ClickUp Whiteboards to enrich brainstorming sessions with visual aids
• Centralize video management: Use ClickUp as a central hub for organizing and accessing tutorial videos
• Expand reach: Share video recordings with a wide audience through 1000+ ClickUp Integrations

ClickUp limitations

• Some users report a steep learning curve due to its extensive features

ClickUp pricing

• Free Forever
• Unlimited: $7/user per month
• Business: $12/user per month
• Enterprise: Contact for pricing
• ClickUp Brain: Add to any paid plan for $7 per member per Workspace per month

ClickUp ratings and reviews 

• G2: 4.7/5 (9,500+ reviews)
• Capterra: 4.6/5 (4,000+ reviews)

2. DemoBuilder: Best for animating virtual characters

Demo Builder enables you to create dynamic software presentations, engaging tutorials, and comprehensive how-to guides. 

It supports over 30 languages with auto-translation, so you can craft your demo in your native language and reach a wider audience effortlessly. The platform features text-to-audio technology with AI voices, providing professional-quality audio from your text. 

You can easily share your video, folder, or workspace or export it as an MP4 file, AVI, or HTML5, making it easily shareable and accessible. 

DemoBuilder best features

• Use 3D effects and animations to bring your demos to life, making them visually appealing and dynamic
• Integrate customizable avatars to guide viewers through your demonstrations, adding a personal touch to your content
• Include voice-over narration to explain complex processes and provide additional context to your viewers

DemoBuilder limitations

• The software may require a powerful computer to run smoothly, especially with complex animations and 3D effects
• Some users may find the customization options limited, particularly compared to other advanced video editors

DemoBuilder pricing

• Free 
• Standby: $9/month
• Creator: $19/month

DemoBuilder ratings and reviews

• G2: Not enough reviews
• Capterra: Not available

3. Snagit: Best for video annotation

A versatile screen capture and video recording software, Snagit is designed to help you create high-quality professional tutorial videos. Whether you want to take a screenshot, record a screencast, or add annotations to an image, Snagit provides various tools to accomplish these tasks. 

It offers features such as scrolling capture, video recording, and image editing, enabling you to create polished visuals for various applications, including tutorials, presentations, and documentation.

Snagit best features

• Use pre-designed templates to create consistent and professional visuals quickly
• Capture entire web pages or long documents that extend beyond the visible screen
• Extract text from screen captures and paste it into other documents for easy editing and sharing
• Create animated GIFs from screen recordings for quick and engaging visual content

Snagit limitations

• While Snagit offers a robust set of features, its cost may be a consideration for individuals or small teams with limited budgets
• Some users may experience performance issues, especially when working with large files or extensive video editing tasks 

Snagit pricing

• Education
  • $37.99/user, billed once for small teams
  • $33.19/user, billed once for businesses
• Teams and Business
  •  $39/user for individual users
  •  $62.99/user, billed once for small teams
  •  $55.35/user, billed once for businesses
• Government
  • $53.99/user, billed once for small teams
  • $47.58/user, billed once for businesses

Snagit ratings and reviews

• G2: 4.7/5 (4500+ reviews)
• Capterra: 4.7/5 (450+ reviews)

Check out these Snagit alternatives!

4. Flashback: Best for instant sharing on the web

FlashBack Recorder is an all-in-one screen recording tool that efficiently captures and edits screen activities. It allows you to record screens via webcam and audio simultaneously, making it ideal for creating tutorials, demos, presentations, and video calls. 

Features such as annotations, zoom, and pan effects enhance recordings. The software also offers editing capabilities, including trimming, cutting, merging clips, adding text and images, and adjusting audio levels.

With support for various export formats and sharing options, FlashBack Recorder is a versatile video tutorial software solution for various needs. 

Flashback best features

• Include elements such as clickable hotspots and quizzes to engage viewers and provide a dynamic learning experience
• Share your tutorial videos instantly via built-in options for uploading to platforms such as YouTube, Vimeo, or directly to social media, streamlining the distribution process
• Use the text-to-speech feature to generate voiceovers from text, adding narration to your videos without recording your voice
• Export your videos in various formats, including MP4, AVI, and WMV, for easy sharing and distribution

Flashback limitations

• Some advanced video editing features are limited compared to more specialized software

Flashback pricing 

• Flashback Express: Free forever
• Flashback Pro: $49 for a lifetime license
• Flashback Pro + Video Converter: $68 for a lifetime license

Flashback ratings and reviews

• G2: Not enough reviews 
• Capterra: Not enough reviews 

5. Loom: Best for quick recording and sharing

Loom is a popular video and messaging platform that simplifies communication and collaboration. The platform’s intuitive interface and seamless integration with various tools streamline the video creation process. 

A standout feature is Loom’s ability to edit the video directly from the generated transcript, saving time and effort. 

Loom best features

• Capture video in HD quality to ensure your content looks clear and professional
• Add interactive buttons to your videos to drive viewer engagement and direct actions
• Record from your desktop and mobile devices for maximum flexibility and convenience 

Loom limitations

• Occasionally, videos can get stuck in the processing phase, making it difficult to proceed
• Free users have limited storage and video history, which may be restrictive for users with extensive recording needs

Loom pricing

• Free Forever
• Business: $12.50/month (billed annually)
• Enterprise: Custom pricing
• Loom AI: Add to your plan for $4 per creator per month

Loom ratings and reviews

• G2: 4.7/5 (2000+ reviews)
• Capterra: 4.7/5 (400+ reviews)

6. ScreenFlow: Best for simultaneous screen, camera, and mic recording

ScreenFlow, a video editing and screen recording tool, can capture multiple screens simultaneously. It also offers flexibility for recording complex demonstrations or tutorials. 

ScreenFlow includes a comprehensive built-in stock media library with over 500,000 images, audio tracks, and video clips. This extensive collection allows you to enhance your projects with high-quality content, eliminating the need for external stock media sources. 

ScreenFlow best features

• Record screen activity, webcam footage, and microphone audio simultaneously to create dynamic and engaging video content
• Capture video in high resolution up to 4K to ensure your content is sharp and detailed
• Add animated text, graphics, and shapes to your videos to make them more visually appealing and informative
• Apply zoom and pan effects to focus attention on specific areas of your video screen and enhance the viewer’s experience

ScreenFlow limitations

• Frequent updates can sometimes be annoying to users
• Users need to pay for the stock library to access it

ScreenFlow pricing

• Standard License: $169 for one-time license
• ScreenFlow Super Pak: $248 for a one-time license
• ScreenFlow Super Pak +: $287 for a one-time license

ScreenFlow ratings and reviews

• G2: 4.5/5 (50+ reviews)
• Capterra: Not enough reviews

7. Hippo Video: Best for sales video flows

Hippo Video is an AI-driven platform that allows users to create professional-quality videos. Its comprehensive suite of features includes text-to-video conversion, AI avatars, interactive video elements, screen and webcam recording, and a versatile video SDK. 

The platform’s integration with leading marketing platforms simplifies video creation, distribution, and analysis. Thus, making it a powerful asset for businesses aiming to drive customer engagement and growth. 

Hippo Video’s best features

• Design branded landing pages for your videos for a snazzy professional presentation that helps capture leads
• Automate video messaging and follow-ups within your CRM, facilitating your sales process and ensuring timely and consistent outreach
• Track detailed video engagement metrics such as view counts, watch times, and interactions to measure the effectiveness of your video content and refine your strategy
• Integrate with CRM systems such as Salesforce, HubSpot, and Zoho to enhance your sales and marketing workflows

Hippo Video limitations

• The interface can be challenging to navigate, as users find it clunky and unintuitive
• Some users have reported problems such as crashes, lagging, and slow loading times, affecting the overall experience

Hippo Video pricing

• Free Forever
• Basic Plan: $30/user per month
• Professional Plan: $75/user per month
• Enterprise Plan: $80/user per month, billed annually

Hippo Video ratings and reviews

• G2: 4.5/5 (700+ reviews)
• Capterra: 4.5/5 (90+ reviews)

8. Free Cam: Best simple video recording interface

Free Cam is an intuitive screen recording and video editing tool that makes it simple to create screencasts, capture specific areas or full-screen content, and record audio narration.

It provides basic editing features, such as trimming and cutting, to refine your videos easily. Also, in the free version, you can directly upload your videos from Free Cam to YouTube without watermarks or time restrictions. 

Free Cam’s best features

• Record system audio and microphone input simultaneously, and apply noise reduction and audio enhancement features for clear sound quality
• Easily upload your videos to platforms such as YouTube or save them in various formats, simplifying the sharing process
• Export videos in popular formats such as MP4 and WMV

Free Cam limitations

• The software supports WMV format for exports, which may not be ideal for some users

Free Cam pricing

• Free 
• Pro Version: $227/year

Free Cam ratings and reviews

• G2: Not enough reviews
• Capterra: Not enough reviews

9. Icecream Screen Recorder: Best for instant editing

Icecream Screen Recorder is a versatile, cross-platform screen recording tool for Windows, Mac, and Android devices. It lets you capture your entire screen or select specific regions and incorporate webcam footage and system audio into recordings. 

The software’s annotation features allow for further customization and explanation during screencasts. While the free version provides essential recording capabilities, users can upgrade to the Pro version for additional features such as video editing, scheduling, and watermark removal, catering to casual and professional users. 

Icecream Screen Recorder’s best features

• Choose from full-screen, custom region, or window-specific recording, allowing precise and tailored video capture
• Set up automated recording sessions based on specific times, perfect for capturing events or tasks without manual intervention
• Save recordings in various formats, including MP4, AVI, and MKV, catering to different needs and preferences

Icecream Screen Recorder limitations

• The audio can become distorted during video editing
• The free version of Icecream Screen Recorder includes a watermark on videos, which can be removed only with the Pro version

Icecream Screen Recorder pricing

• Free Forever
• One-year License: $29.95 (billed annually)
• Lifetime License: $79.93 for a one-time purchase
• Video Pro package: $217 for a one-time purchase

Icecream Screen Recorder ratings and reviews

• G2: Not enough reviews
• Capterra: 4.0/5 (30+ reviews)

10. Filmora: Best AI features

Filmora by Wondershare is a user-friendly video editing software tool for novice and experienced editors. Its standout features include AI-powered tools, such as AI Object Remover, AI Text-Based Editing, AI Music Generator, and AI Text-to-Video, which streamline the editing process. 

Filmora’s extensive library of pre-made templates and effects accelerates video creation, while its cross-platform compatibility ensures seamless editing, saving, and sharing across devices. The software’s additional text-to-speech and speech-to-text functionalities further expand its capabilities, making it a versatile choice for various video projects.

Filmora best features

• Capture your computer screen for tutorials, gameplay, or presentations
• Adjust color tones, white balance, and contrast for professional-looking videos
• Export videos in multiple formats and resolutions to suit different platforms

Filmora limitations

• Some users find the pricing model confusing due to multiple subscription options, each offering a different set of features
• There are very few audio editing features available

Filmora pricing

• Cross-Platform Monthly Plan: $9.99/month
• Cross-Platform Annual Plan: $29.99/year
• Perpetual Plan: $49.99 one-time payment (only available on Windows) 

Filmora ratings and reviews

• G2: 4.4/5 (300+ reviews)
• Capterra: 4.5/5 (650+ reviews)

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Create High-Quality Video Tutorials Today with ClickUp

The right video tutorial software is crucial for delivering precise and effective information. A well-chosen tool facilitates video creation, editing, and integration with other resources, making it easy and effective to convey complex concepts and enhance learning outcomes. 

I have found that ClickUp excels in this area by offering a suite of excellent features. These features allow you to embed relevant training materials within your videos, maintain clear project communication, and gain valuable insights.

Beyond just recording and editing, ClickUp boosts productivity with its AI-powered tools, turning everyday tasks into impactful experiences.

With its versatile features and user-friendly interface, ClickUp is an excellent choice for creating high-quality tutorial videos.

Sign up to ClickUp today and elevate your video tutorial experience!

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