We Tested the Best CRM Software in Singapore

Over the course of my career, I have worked with and assessed different customer relationship management (CRM) systems. One thing I’ve observed consistently across industries is that when businesses choose appropriate CRM tools, they experience enormous improvements in terms of sales pipeline optimization and customer interactions.

Whether you want to establish strong customer relationships for your growing business or enhance customer management strategies for large corporations, a reliable CRM solution helps provide significant advantages.

In this blog, we’ll discuss the top CRM software in Singapore, chosen based on the personal experiences of people who’ve worked in Singapore and thorough research by the ClickUp team. These recommendations are curated to help businesses address a series of challenges specific to this region, like adhering to the Personal Data Protection Act 2012 (PDPA).

Transforming Business in Singapore: My Top 10 CRM Tools for 2024

What Should You Look for in a Reliable CRM Software in Singapore?

The right CRM solution offers many benefits for small and medium businesses, but finding the right solution takes time. Different vendors in the market offer a range of products with different features, including industry-specific options.

Here are some factors you should consider before finalizing a decision:

1. Contact management

Every CRM system relies heavily on contact management, which is essential for businesses to gather and organize extensive information about potential clients and current customers.

CRM software provides a 360-degree view of interactions, which helps in relationship building and customer retention. Ensure the CRM software is simple to use and includes key metrics.

2. Workflow automation

Automated CRM workflows simplify operations. Look for software with custom rules and sales force automation. Workflow automation helps to strategize your CRM activities such as routing messages, sending preset responses, following up on leads, logging communications, and reporting seamlessly.

3. Marketing automation

Your preferred sales CRM software solution should automate marketing tasks and provide insights for personalized messaging. It should be able to capture lead-tracking data to convert more leads and analyze campaign ROI to improve future efforts.

4. Customization

The best CRM offers customization features to meet unique business needs. Choose solutions that allow feature selection, custom reports, and integration with existing tools via APIs and plugins.

5. Third-party integrations

Choose a CRM system that integrates with essential business software. Popular platforms offer integrations with tools like QuickBooks and Mailchimp. Key integrations include email clients, POS systems, and data backup services.

6. Personalized interactions

Singaporean customers value personalized experiences. CRMs with features like customer segmentation and targeted communication can help businesses cater to individual customer needs.

7. Omnichannel engagement

Singaporean market emphasizes interacting with customers across multiple channels. Choose a CRM that can integrate with various communication channels, such as social media, email, and messaging platforms, enabling you to engage customers seamlessly across different touchpoints.

The 10 Best CRM Software in Singapore to Use in 2024

Finding the perfect CRM software in Singapore might mark a significant turnaround for your business in 2024. I have tested the 10 best solutions available thoroughly to provide you with the right one.

Go through each of them carefully and finalize one that suits your personalized needs:

1. ClickUp: best all-in-one CRM project management system

ClickUp’s CRM Project Management Software — *Track engagement and manage tasks with ClickUp’s Client Success CRM to ensure your clients are always satisfied*

ClickUp is known for its wide variety of project organization features and high-quality CRM attributes. Its customizable dashboards provide real-time insights into client engagement, new leads, and other vital metrics. You can filter and group this data to generate reports specific to your needs.

ClickUp also offers features such as goal setting and mind mapping that help plan and visualize your CRM workflow. This allows you to brainstorm ideas, break down complex outreach activities into smaller tasks, and ensure your team stays aligned throughout the entire process.

Moreover, the CRM templates by ClickUp can be customized to meet different corporate needs. It serves as an effective way to manage customer relations and sales campaigns.

What distinguishes ClickUp’s CRM tool is its seamless integration with project management tools, creating a cohesive platform for both task and customer management.

ClickUp best features

Customizable pipelines: Customize your sales pipeline workflow to suit your business process
ClickUp Automation: Do away with repetitive tasks by using CRM automation so that time is saved and efficiency is increased
Task management: Link your CRM system to ClickUp Tasks to create and keep track of tasks within your projects. ClickUp Integrations: ClickUp lets you link up with other tools, including Slack, Google Drive, and Outlook, seamlessly
Email integration: Turn emails into tasks, track history, and collaborate with clients directly through email, all within ClickUp
Deadline tracking & reminders: Use ClickUp Reminders to set due dates for tasks, receive automated notifications, and track your progress consistently
Collaboration tools: Chat, comments, and real-time collaboration are some of the collaborative tools by ClickUp that enable faster communication
24/7 support: Never get stuck! ClickUp offers 24/7 customer support to answer your questions and keep you on track
Data protection: Address concerns about local data residency with the customer data being locally hosted in APAC (Singapore and Sydney)

ClickUp limitations

Complex to use: Some users believe that the platform s complex because it has too many features
Learning curve: A new user will need some time to learn all the features of the system

ClickUp pricing

Free plan: Includes basic features with limited storage and integrations
Unlimited Plan: $7 per user/month
Business Plan: $12 per user/month
Enterprise Plan: Custom pricing
ClickUp Brain: Add to any paid plan for $5 per member/month

ClickUp ratings and reviews

G2: 4.7/5 from over 3,000 reviews
Capterra: 4.7/5 from over 2,000 reviews

2. Salesforce: Best for comprehensive CRM solutions

Salesforce sales dashboard — *via Salesforce*

Salesforce is a well-known name in the CRM Industry. It offers robust and versatile solutions that are ideal for any business enterprise size.

With its built-in AI, Salesforce Einstein, you can access smarter sales forecasting, lead scoring, and opportunity management.

In addition, this CRM software offers extensive features, ease of customization, and seamless integration with other systems. For Singapore specifically, Salesforce offers data residency options, allowing you to store your customer data within Singapore, potentially addressing local data privacy concerns.

Salesforce best features

Provides in-depth insights through custom dashboards and reports
Automates workflows and approval processes to increase efficiency
Gives access to many third-party apps, hence extending functionality by thousands
Uses artificial intelligence, which helps in making future sales forecasting using past data collected
A fully functioning CRM software for smartphones which works best for a mobile-first workforce like Singapore, with 85% of the population identified as tech-savvy

Salesforce limitations

Complexity: It might feel overwhelming for new users due to its extensive features
Cost: Higher pricing compared to some competitors, which may be a barrier for small businesses
Customization: Requires technical expertise for advanced customization and integration

Salesforce pricing

Essentials: $25 per user/month for basic CRM features
Professional: $75 per user/month with complete CRM capabilities
Enterprise: $150 per user/month for advanced CRM features
Unlimited: $300 per user/month for the full suite of Salesforce capabilities

Salesforce ratings and reviews

G2: 4.3/5 from over 12,000 reviews
Capterra: 4.4/5 from over 17,000 reviews

3. HubSpot: Best for marketing and sales alignment

HubSpot CRM database and tracking features — *via HubSpot*

Hubspot CRM platform is increasingly becoming popular due to its intuitive interface and numerous marketing, sales, and service options. Beyond core CRM features, it provides a landing page builder to design high-converting landing pages that capture leads and nurture them through the sales funnel.

It also comes with integrated social media management, which lets you schedule and publish content directly from HubSpot. By seamlessly integrating across various functions, this all-in-one platform proves to be exceptionally beneficial for small and medium-sized businesses.

The platform offers features like Service Hub and Content Hub to help local businesses deliver streamlined, personalized customer experiences, which 80% of local companies view as the key to business growth in Singapore.

HubSpot best features

Extensive free plan with essential CRM features
Connects marketing tools to do email marketing and social media marketing, among others
Automates sales processes and tracks performance
Manages customer service tickets and enhances support
Seamlessly connect to numerous third-party applications

HubSpot limitations

Limited customization: Customization options are less extensive compared to other CRM software
Advanced features cost: Advanced marketing and sales features require higher-tier plans
Data limits: Some data and contact limits apply to lower-tier plans

HubSpot pricing

Free plan: Basic CRM features with unlimited users
Starter: $50/month for more advanced tools
Professional: $800/month with enhanced automation and analytics
Enterprise: $3,200/month for extensive customization and advanced features

HubSpot ratings and reviews

G2: 4.4/5 from over 7,000 reviews
Capterra: 4.5/5 from over 9,000 reviews

Singapore companies are struggling to meet demands for multi-channel content, with 82% sharing a need for tools to help remix content from one format or channel to another. Singapore is also the most likely country surveyed by HubSpot to cite an increasing number of channels as a pain point (40%).

Findings from HubSpot Asia Pacific’s Global Research Survey

4. HaloCRM: Best for customer support optimization

HaloCRM is a company that focuses on customer support and service management. It provides a self-service portal that enables customers to look for answers, access knowledge-base articles, and submit tickets conveniently.

It also offers sentiment analysis, which provides insights into customer sentiment through interaction analysis with your support team. This lets you identify areas for improvement and personalize the customer experience.

The platform allows you to manage inquiries across various channels, such as email, phone, social media, and chat. This is especially beneficial for customer acquisition in Singapore, where many customers use different platforms to connect with businesses.

HaloCRM best features

Manages and prioritizes customer support tickets
Offers omnichannel support for seamless customer interaction across email, chat, social media, and more.
Streamlines support processes using automation
Enables communication through email, chat, and social media platforms
Helps in providing reports concerning the performance level of customer satisfaction and support efficiency

HaloCRM limitations

User interface: Some users find the interface less intuitive compared to competitors
Integration options: Limited integration options with third-party applications
Customization: Fewer customization options compared to other CRM software

HaloCRM pricing

Basic: $15 per user/month with essential support features
Pro: $35 per user/month with advanced automation and analytics
Enterprise: Custom pricing for large organizations with extensive needs

HaloCRM ratings and reviews

G2: 4.5/5 from over 500 reviews
Capterra: 4.6/5 from over 400 reviews

5. Monday Sales CRM: Best for visual project and sales management

Monday Sales CRM software is known for its visually intuitive interface and flexible project management capabilities. It allows the sales team to manage sales pipelines and customer relationships with ease, leveraging visual workflows and automation.

Monday Sales CRM goes beyond the basics with features like time tracking to identify areas for improvement and optimize workflow. It also provides a form builder to capture lead data directly within the platform, streamlining data collection.

Monday Sales CRM best features

Intuitive and customizable visual dashboards
Offers seamless integration with popular apps like Slack, Google Drive, and Outlook
Easily tracks sales pipelines and stages
Teams can easily collaborate with its integrated communication tool
Automates repetitive tasks to improve efficiency

Monday Sales CRM limitations

Complex setup: Initial setup is time-consuming due to extensive customization options
Learning curve: Users may require time to adapt to the visual interface
Cost: Higher-tier plans will get expensive for small teams

Monday Sales CRM pricing

Individual: Free for up to 2 users with basic features
Basic: $8 per user/month with essential CRM features
Standard: $10 per user/month with enhanced automation and integrations
Pro: $16 per user/month with advanced CRM capabilities
Enterprise: Custom pricing for large organizations

Monday Sales CRM ratings and reviews

G2: 4.6/5 from over 2,000 reviews
Capterra: 4.5/5 from over 1,500 reviews

6. GreenRope: Best for integrated sales and marketing

GreenRope CRM dashboard — *via GreenRope*

The GreenRope CRM system package provides a wide range of tools for sales, marketing, and automation. Designed to simplify business processes, it offers advanced email marketing with automation services, seamless event and registration management, and inclusive analytics and reporting.

GreenRope also features social listening to monitor brand mentions and customer sentiment, and website tracking to understand visitor behavior and optimize content for better conversions. Given the high social media penetration in Singapore (85%), the platform’s social listening feature can come in handy when crafting local outreach strategies.

GreenRope best features

Consists of customer relationship management modules for sales, marketing, and customer support
Options for more advanced email marketing having automation services
Manages events and registrations seamlessly
Offers inclusive analysis and reporting
Automates processes to improve business performance

GreenRope limitations

Interface: Some users find the interface old-fashioned and not that easy
Learning curve: It is difficult to use because it is complex and has too many functionalities
Customer support: Limited customer support options on lower-tier plans

GreenRope pricing

Starter: $99/month for up to 1,000 contacts
Pro: $199/month for up to 10,000 contacts
Premium: $299/month for up to 50,000 contacts
Enterprise: Custom pricing for more extensive needs

GreenRope ratings and reviews

G2: 4.3/5 from over 200 reviews
Capterra: 4.4/5 from over 300 reviews

7. Pipedrive: Best for sales pipeline management

Pipedrive sales dashboard — *via Pipedrive*

Pipedrive is a standout customer relationship management software tailored for your business’ sales team. It is equipped with user-friendly interface features and tools useful in managing pipelines.

It automates repetitive sales tasks and provides communication features for seamless email interactions with customers. Integrating with popular communication tools like WhatsApp and Facebook Messenger, Piperdrive allows for streamlined communication with Singaporean customers on their preferred platforms.

Pipedrive also includes well-explained sales documents and a mobile app with all the features necessary for sales management on the go. Thus, this software is a great choice for small—to medium-sized companies in Singapore looking to enhance their sales productivity.

Pipedrive best features

Visual and easy-to-use sales pipeline
Automates repetitive sales tasks
Communicates with email customers harmoniously
Provides well-explained and elaborative sales papers
Mobile software with every conceivable feature for sales management while outside the office

Pipedrive limitations

Limited customization: In comparison to other CRMs, its customization alternatives are limited
Basic marketing tools: Limited marketing features, more focused on sales
Cost for add-ons: Additional features might increase overall costs

Pipedrive pricing

Essential: $12.50 per user/month for basic features
Advanced: $24.90 per user/month with enhanced capabilities
Professional: $49.90 per user/month for advanced tools
Enterprise: $99 per user/month for full access to features

Pipedrive ratings and reviews

G2: Rated 4.2/5 from 2,000+ reviews
Capterra: Rated 4.5/5 from 1,200+ reviews

8. Freshsales: Best for AI-powered sales

Freshsales sales dashboard — *via Freshsales*

A key component of the Freshworks suite, Freshsales is dedicated to improving sales process efficiency by leveraging AI-driven analysis and automation.

The platform automates sales processes to improve productivity and allows for better follow-up with features like email open rate and click tracking. Freshsales also offers a mobile app for managing sales activities from anywhere.

It is well-known for its user-friendly interface and strong functionalities specifically designed for sales teams.

Freshsales best features

Utilizes AI to propose practical ideas or solutions
Assign scores to leads based on their interaction level Automates sales processes to improve productivity
Better follow-up features in emails to track clicks Manage sales activities from anywhere with a mobile app

Freshsales limitations

Integration limits: Limited integrations compared to some competitors
Complexity: Some users find advanced features complex to set up
Support: Limited customer support on lower-tier plans

Freshsales pricing

Free plan: Basic features for small teams
Growth: $15 per user/month with essential CRM tools
Pro: $39 per user/month with advanced features
Enterprise: $69 per user/month for comprehensive CRM capabilities

Freshsales ratings and reviews

G2: 4.6/5 from over 900 reviews
Capterra: 4.6/5 from over 500 reviews

9. Zoho CRM: Best for customization and affordability

Zoho CRM system provides businesses of all sizes with a variety of customization options and affordable solutions. It automates workflows and routine tasks and enables communication across various channels like email, social media, and chat.

Zoho CRM integrates with various third-party tools like QuickBooks accounting software, marketing automation platforms, and productivity apps. This allows Singaporean businesses to connect Zoho CRM with their existing tech stack for a unified workflow.

Learn how Zoho CRM helped Singapore-based Display Science to scale its operations while complying with the PDPA Act.

Zoho CRM best features

Zia AI provides predictive sales analytics and insights
Extensive customization options for modules and fields
Automates workflows and routine tasks
Send emails, communicate via social media, and participate in chats across different channels.
Third-party tools like Signpass are smoothly integrated into Zoho apps to facilitate easy processes in Singapore

Zoho CRM limitations

User interface: Some users find the interface less intuitive
Learning curve: This can be steep due to the extensive customization options
Support: Customer support could be improved for free and lower-tier plans

Zoho CRM pricing

Free plan: Basic features for up to 3 users
Standard: $12 per user/month with essential CRM system tools
Professional: $20 per user/month with advanced features
Enterprise: $35 per user/month for comprehensive capabilities
Ultimate: $45 per user/month for full access to all features

Zoho CRM ratings and reviews

G2: 4.0/5 from over 1,700 reviews
Capterra: 4.2/5 from over 2,000 reviews

10. Eber: Best for loyalty program integration

Eber is designed to integrate CRM with customer loyalty programs, making it ideal for businesses looking to enhance customer retention and engagement.

It offers features to generate and manage loyalty programs, classify customers for targeted marketing, automate loyalty and marketing campaigns, and gain insights into customer behavior and program performance.

Additionally, Eber integrates with popular Singaporean POS systems, including Lightspeed Retail and Shopify for a cohesive data ecosystem.

Eber best features

Generate and manage client loyalty schemes without any difficulty
Classify customers as per their needs for target marketing
Helps automate loyalty and marketing campaigns
Provides insights into customer behavior and loyalty program performance
Integrates with POS systems and other business tools

Eber limitations

Feature depth: Limited CRM features compared to dedicated CRM platforms
Scalability: May not scale well for very large enterprises
Customization: Fewer customization options for non-loyalty features

Eber pricing

Starter: $29/month for basic loyalty program features
Professional: $69/month with advanced campaign tools
Business: $129/month for comprehensive loyalty and CRM features
Enterprise: Custom pricing for large organizations

Eber ratings and reviews

G2: 4.5/5 from over 150 reviews
Capterra: 4.6/5 from over 100 reviews

Fast-Track Your Startup’s Success with the Right CRM

We have seen a range of customer relationship management software in Singapore, each with its own unique characteristics geared toward meeting diverse business requirements.

From Salesforce’s extensive capabilities to HubSpot’s marketing and sales alignment and ClickUp’s project management integration, there’s a CRM for every need. Evaluate these options to find the best fit for your organization.

If you’re looking for an all-encompassing CRM solution, with features like customizable pipelines, workflow automation, seamless integrations, and comprehensive task management, ClickUp is your best choice. Ready to transform your customer relationship management?

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