15 Best Asana Product Launch Templates for Teams

A product launch is a chain reaction. If design gets delayed, engineers and QA are stuck waiting. If the content is late, marketing has less time to plan and execute the launch campaign.

Before you know it, the ‘launch day’ you circled months ago is slipping away. An Asana product launch template helps keep every piece moving in the right order.

In this blog post, we’ll share 15 Asana templates you can use to alter the way your workflow moves. Plus, we’ll share some bonus ClickUp templates for more flexibility, structure, and seamless launch collaboration.

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Product Launch Templates at a Glance

Here’s a quick summary table for the Asana and ClickUp product launch templates listed in this blog:

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What Makes a Good Asana Product Launch Template?

A good Asana product launch template breaks the launch into clear phases with cross-functional task assignments, built-in dependencies, and go/no-go checkpoints.

Here’s what to look for when choosing a product management template:

• Includes essential launch details like goals, timelines, and milestones
• Let’s you assign roles to stakeholders across different teams
• Centralizes specs, designs, messaging, and briefing docs
• Maps timelines and task dependencies to spot conflicts early and avoid delays
• Customizes fields and workflows for each launch to use as reusable templates for future projects
• Allows seamless collaboration using comments and integrations with third-party tools

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Free Asana Product Launch Templates

You don’t need to start from scratch or pay extra to run a smooth launch in Asana. This product management tool offers free, ready-to-use templates that cover everything from setting milestones to assigning tasks and tracking deadlines.

Here are the 15 best Asana product launch templates.

1. Product Launch Template by Asana

This template acts as a command center for product launch planning. It captures deadlines, dependencies, assets, and status updates in one shared workspace.

Tasks are structured visually in Timeline, Board, List, or Calendar Views. This makes it easy to coordinate cross-functional teams, identify scheduling conflicts early, and share real-time progress updates.

🌟 Here’s why you’ll like it:

• Coordinate cross-functional launch tasks, custom fields, and project views
• Access key assets, like specs, design, and messaging, inside Asana via file attachments and integrations
• Visualize launch timing using the Gantt view to spot dependencies

2. Product Roadmap Template by Asana

The template gives you a clear, high-level overview of your product strategy. It captures initiatives, deadlines, and priorities in one place so teams can align on what’s coming next.

With built-in fields for scope, effort, and status, this project roadmap template ensures stakeholders understand both the big picture and the tactical details of your roadmap. This flexibility helps product managers balance resources, anticipate roadblocks, and share progress updates with leadership. 

🌟 Here’s why you’ll like it: 

• Tracks progress using status labels like Not started, In progress, and Launched
• Organizes roadmap items by scope, effort, or theme to align with SaaS company goals
• Shift deadlines, reprioritize, and collaborate with stakeholders for early buy-in

3. Product Marketing Launch Template by Asana

This template brings cohesion to every product marketing launch. It consolidates your goals, messaging, timelines, and team communication with built-in views and status tracking. It also empowers cross-functional teams to stay aligned, act swiftly, and adjust to change.

🌟 Here’s why you’ll like it: 

• Visualizes your launch on a timeline so you can identify task dependencies and head off scheduling conflicts
• Aligns marketing, product, and support teams to have a single source of truth
• Offers built-in status updates, cutting down on long email threads

4. Production Schedule Template by Asana

This Asana product launch template helps keep production timelines predictable, even when unforeseen delays arise. It outlines the entire production process, from order details and required materials to task timing and delivery estimates.

Production schedule templates are typically used in manufacturing production, where it’s common to produce hundreds—or even thousands—of products a day. This clarity helps you accurately forecast bottlenecks, compare planned vs. actual output, and maintain consistent execution.

🌟 Here’s why you’ll like it:

• Tracks production status and due dates to keep stakeholders updated on progress and timelines
• Includes quantity and raw materials fields to compare planned production vs. reality, supporting resource planning
• Integrates with file tools like Google Drive, Dropbox, and OneDrive for easy access to specs and media

5. Product Backlog Template by Asana

via Asana

Want to lay the groundwork for efficient Agile workflows? This Asana product launch template delivers a reusable framework to ensure backlogs are consistent, detailed, and ready to scale. From feature requests to bug tracking, every backlog item includes key details, like task priority and story points, so developers know what to work on next.

🌟 Here’s why you’ll like it:

• Track each task’s journey, align tasks with sprints, and make sure nothing gets missed
• Get support for essential Agile elements to move through backlog items
• Receive automation and status updates to reduce manual tracking

6. Market Research Template by Asana

This market research template offers a repeatable approach to drive market-insight projects. You get prebuilt sections for defining research goals, outlining buyer personas, selecting research methods, gathering data, and crafting summaries.

Within Asana, the custom template supports smart forms, dashboards, and multiple views. This helps you collect responses, visualize progress, and deliver polished insights.

🌟 Here’s why you’ll like it: 

• Track research tasks and product management KPIs and metrics in dashboards for instant visibility into progress and workload
• Filter by audience, category, and priority so you never lose sight of your insights
• Collect survey responses and requests seamlessly with standardized Asana forms
• Visualize research workflows in List, Board, or Timeline Views to manage brainstorming through reporting

7. Customer Journey Map Template by Asana

The Asana product launch template brings clarity to the customer experience. You can map out everything, from awareness to advocacy, helping teams pinpoint where users succeed and where they stumble. Unlike static slide decks, this template stays in sync with your team, so you can capture insights and act on feedback in real time.

🌟 Here’s why you’ll like it:

• Track customer actions, touchpoints, and pain points across stages such as awareness, onboarding, and retention
• Capture feedback, sentiment, and priority using Forms and Custom Fields for structured insight
• Visualize your journey with dashboards that show product OKRs, progress, gaps, and data trends at a glance

8. Product Launch Gantt Chart Template by Asana

This Asana product launch template transforms project planning into a visual roadmap, displaying tasks, deadlines, and team roles in a horizontal timeline format. You don’t have to create a Gantt chart from scratch each time. You get a reusable framework that shows how specific project components fit together cohesively.

🌟 Here’s why you’ll like it:

• Visualize task dependencies and milestones for proactive conflict resolution and planning
• Adjust schedules easily by dragging bars, dependencies, and buffers
• Highlight the critical path and baseline comparisons to monitor key timelines and deviations

9. User Research Template by Asana

This template ensures your user research doesn’t fade into obscurity. It gives you a consistent, organized framework to define objectives, guide usability sessions, and provide insights. Built with collaboration and follow-through in mind, the template integrates with tools like Zoom and Gmail, standardizing setup for each session.

🌟 Here’s why you’ll like it:

• Capture insights directly within Asana and assign action items
• Prioritize and track follow-up tasks over time to ensure research leads to tangible improvements
• Log recordings, notes, and transcripts directly within the session task
• Spot recurring themes and pain points by tagging and categorizing insights

10. Usability Testing Plan Template by Asana

Asana’s usability testing plan template walks you through essential pre-session steps. This includes defining hypotheses, participant criteria, and validation plans, so your team can move quickly from setup to insight. 

Built for both structure and flexibility, this template integrates custom fields, project views, and submission forms. You can collect participant sign-ups directly, track tasks and findings, and assign follow-ups. 

🌟 Here’s why you’ll like it:

• Map out testing phases, from prep to analysis, to ensure a consistent approach
• Collect participant sign-ups with forms that feed directly into your project
• Track session notes, observations, and user quotes in real time
• Prioritize follow-up tasks and monitor trends over time, so insights directly influence decisions
• Organize testing assets, like scripts, prototypes, and consent forms
• Share outcomes with stakeholders using project dashboards and reporting tools

11. Customer Feedback Template by Asana

Asana’s customer feedback template organizes responses from surveys, support channels, social media, and email into a structured project. You get built-in features like custom fields, dashboards, and rule-based automations to categorize everything accurately.

🌟 Here’s why you’ll like it:

• Visualize feedback trends using dashboards and project views like lists, boards, timelines, or calendars
• Automate workflows with rules that move feedback through stages: new, in review, assigned
• Attach supporting context, like screenshots, transcripts, or chat logs, to each feedback task for clarity
• Share progress and priorities by integrating with tools like Zendesk, HubSpot, or ServiceNow to capture feedback from across the ecosystem

12. Capacity Planning Template by Asana

This Asana template helps you gauge your team’s bandwidth, or how much each person can realistically take on. You capture all key details, such as tasks, required horses, and availability, within the platform itself. Set up once, reuse forever: clone the template at the start of each new project, populate it with task estimates and team availability.

🌟 Here’s why you’ll like it:

• Compare your team’s available hours against project requirements to quickly identify under- or over-capacity
• Update capacity and task estimates in real time as projects shift or people’s availability changes
• Calculate total hours per team member automatically, minimizing manual tracking errors
• Forecast resource needs ahead of time, helping you shape realistic project plans and timelines
• Share clear capacity snapshots with stakeholders so priorities and constraints stay visible from day one

13. Process Map Template by Asana

You don’t have to sketch the same steps on slides or whiteboards; you can just build them directly in Asana. That means your process stays alive: everyone understands the flow, and omissions are obvious. 

The digital process map combines traditional mapping with workflow execution. Once you outline your start and end points and sequence those steps, you can launch workflows that guide your team in real time. 

🌟 Here’s why you’ll like it: 

• Animate static flowcharts into actionable workflows 
• Clarify ownership by assigning tasks at each step to the right team members
• Identify bottlenecks and inefficiencies quickly by mapping flows against timelines

14. Resource Allocation Plan Template by Asana

The Asana product launch template helps you lay the groundwork before a project even begins. You can map out exactly what resources (people, tools, budgets) you need, when you need them, and how much they’ll cost.  It’s a smart way to standardize resource planning across projects. 

Within Asana, the template organizes essential details, like resource name, associated tasks, roles, capacity limits, availability, and project dates.

🌟 Here’s why you’ll like it:

• Align resource capacity and availability with project timelines to prevent overcommitment
• Define roles and assign contexts (task ownership or skill set) within each resource entry
• Visualize team bandwidth using integrated Workload views to catch conflicts early
• Organize multiple project resource needs in Portfolios for a holistic, cross-project view

15. Strategic Planning Template by Asana

The template turns lofty company aspirations into a concrete, collaborative roadmap. It anchors your long-term vision, like mission and strategic goals, alongside short-term initiatives and tasks that drive progress.

You can weave together Goals, custom fields, dependencies, and shared project views to connect high-level strategy with on-the-ground work. This establishes clarity across teams, keeping everyone focused on what matters.

🌟 Here’s why you’ll like it:

• Align your team’s daily work with the company’s mission, long-term goals, and vision
• Tag projects with custom fields like priority, timeline, or ownership for sorting and filtering
• Attach initiatives, milestones, and to-dos directly to broader strategic objectives for seamless traceability
• Track progress against strategic objectives using Asana Goals that link to relevant tasks and projects

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Asana Limitations

While Asana product launch templates can be powerful project management tools, they’re not without a few drawbacks:

• Limited number of task templates per project (often between 10 and 60), which restricts building large, standardized workflows
• Single assignee per task makes it harder to manage shared responsibilities
• Custom fields are capped at 100 per project/ portfolio, with only 60 visible in a single task
• No native location tracking or geographic custom fields for location-based planning
• Rules per project/template are often limited to 20-50, reducing automation potential 
• Certain elements, like sections, are unavailable for automation triggers
• Data export limited to CSV and JSON formats; PDF or Excel requires third-party tools
• Some third-party integrations do not fully support templates or custom fields
• No built-in time tracking for billing, sprint, or utilization management

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Alternative Asana Templates

If you’re planning product strategy, managing resources, running sprints, and building launch calendars, ClickUp is exactly what you need.

ClickUp goes beyond basic templates as the world’s first Converged AI Workspace, bringing together all work apps, data, and workflows.

Plus, ClickUp templates here aren’t just task lists—they’re full command centers with Custom Fields for launch status, built-in dependencies, and real-time visibility across marketing, design, and development.

This way eliminates all forms of Work Sprawl to provide 100% context and a single place for humans and agents to work, together.

See what SDW Consulting’s Siobhan Wheeler had to say:

Let’s explore some of the best product launch templates from ClickUp, which doubles up fantastically as a product launch software.

1. ClickUp Product Launch Checklist Template

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The ClickUp Product Launch Checklist Template keeps every stage of your product launch structured in one place. Each section is broken down into clear task groups, such as Market Analysis, Target Audience, Pricing, and Messaging, with start and due dates already built in.

The in-built product launch checklist ensures nothing gets missed.

🌟 Here’s why you’ll like it:

• Track progress across research, pricing, and positioning tasks in an organized view
• Assign team members and set priorities to keep launch steps on schedule
• Switch between Gantt, Timeline, or List views for different project needs
• Capture real-time status updates for cross-functional visibility

2. ClickUp New Product Development Template

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The ClickUp New Product Development Template breaks down the product development cycle into clear, trackable phases. These include Idea Screening, Concept Development & Testing, and Marketing Strategy & Business Analysis.

Each stage has start and due dates, task complexity, impact level, and team assignments, so responsibilities are always clear. The color-coded labels make it easy to identify bottlenecks, balance workloads, and stay aligned with the entire team.

🌟 Here’s why you’ll like it:

• Assign task complexity, effort, and impact levels to prioritize effectively
• Balance workloads across product, engineering, sales, and QA teams
• Track deadlines and dependencies with Gantt and Timeline views
• Capture both strategic planning and hands-on execution in one workspace

3. ClickUp Product Strategy Template

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The ClickUp Product Strategy Template provides a structured way to plan, track, and align your product roadmap with business goals. It categorizes features by effort, priority, and category (such as Usability, Engagement, Systems, or Enterprise), making it easier to balance quick wins with long-term initiatives.

With fields for kickoff dates, review cycles, and team leaders, this product launch strategy template guarantees accountability and clarity throughout the product lifecycle.

🌟 Here’s why you’ll like it:

• Organize feature development by effort level for better prioritization
• Track feature status with clear labels like Complete, In Progress, On Hold, and Open
• Align initiatives with key categories like User Growth, Content, Usability, or Enterprise
• Assign team leaders for ownership and visibility across multiple departments
• Capture important milestones with kickoff dates, due dates, and review cycles

4. ClickUp Project Plan Template for Product Launch

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ClickUp’s Project Plan Template for Product Launch gives teams a complete roadmap for managing a product launch or complex software development project.

With structured sections such as Executive Summary, Scope Management, Schedule Management, and Cost Management, it ensures that every detail of the launch process is thoroughly covered from start to finish.

🌟 Here’s why you’ll like it: 

• Provides a full framework for project planning across multiple moving parts
• Tracks effort levels and impact to prioritize the most critical tasks
• Aligns departments (PMO, Operations, etc.) for clear ownership
• Ensures accountability with due dates and task statuses (from To Do to Complete)

💡 Pro Tip: With ClickUp Brain, your team stays organized and on track because Brain creates tasks, sends notifications, and tracks progress for every launch activity.

Plus, you make faster, smarter decisions thanks to instant answers and actionable insights delivered by ClickUp Brain’s AI-powered search and summaries.

Start using ClickUp Brain

5. ClickUp Action Plan Template for Product Launch

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The ClickUp Action Plan Template for Product Launch is a day-to-day guide that helps teams break big launches into manageable, trackable steps. Tasks are organized by daily priorities with visibility into status, priority, department, and task complexity.

It offers accountability by assigning clear owners, deadlines, and departmental responsibilities across sales, logistics, PMO, and HR teams.

🌟 Here’s why you’ll like it:

• Visualizes priority and task complexity to focus effort where it matters most
• Tracks status updates in real time (To Do, In Progress, Complete)
• Helps identify dependencies and bottlenecks early
• Keeps everyone aligned with comments, notes, and documentation attached to tasks

6. ClickUp New Product Launch Marketing Plan Template

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ClickUp’s New Product Launch Marketing Plan Template aligns marketing goals, execution, and results tracking for new product launches. It organizes initiatives by priority, due dates, quarters, and effort levels.

Additionally, each task is tied to key results like website improvements, social media growth, campaign testing, or paid marketing efficiency. Progress is marked as On Track, At Risk, Achieved, or Missed.

🌟 Here’s why you’ll like it:

• Assigns effort levels (High, Moderate, Low) for smarter resource allocation
• Highlights cross-channel impacts (social, website, email, print, mobile)
• Links directly to key results to measure the ROI of marketing activities
• Keeps teams focused on both brand awareness and conversion metrics

7. ClickUp New Product Launch Work Breakdown Structure Template

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The ClickUp New Product Launch Work Breakdown Structure Template provides a structured breakdown of project phases, tasks, and deliverables. Each phase is divided into actionable tasks with WBS numbers, due dates, status updates, progress tracking, and stakeholder assignments.

This product management template follows a classic project management lifecycle:

• Initiation: Define objectives, identify stakeholders
• Planning: Develop project plan, design wireframes, and approve concepts
• Execution: Build, migrate, test, and deploy the product
• Closure: Monitor performance and conduct post-launch review

🌟 Here’s why you’ll like it:

• Links tasks to a phase with real-time status tracking, like Ready, Blocked, In Progress, Not Started, and progress percentages
• Ensures post-launch monitoring and review are included (often overlooked in launches)
• Reduces risk by enforcing structured execution rather than ad hoc tasking

8. ClickUp Minimum Viable Product Template

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ClickUp’s Minimum Viable Product Template helps teams define, test, and validate product ideas quickly before committing extensive resources. It focuses on setting clear goals, identifying assumptions, and organizing experiments to validate product-market fit.

🌟 Here’s why you’ll like it:

• Add a project name and date for clear versioning with the Project Header section
• Identify the problem to solve and the overarching goal for the MVP
• Clarify what data is available, what’s unknown, and what needs to be validated
• Reduce risk by testing ideas before scaling development

9. ClickUp Promotional Calendar Template

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The ClickUp Promotional Calendar Template enables marketing teams to plan, track, and execute promotional campaigns across different holidays, seasons, and product launches. It creates a central hub for all campaign details, deadlines, promo codes, and discounts.

🌟 Here’s why you’ll like it:

• Includes task details, like assignees, promo codes, deals, send dates, duration, and expiration, in each promotion
• Organize promotions into categories, including holidays, A/B testing, SEO management, and video production
• Track promotions’ progress and performance readiness

10. ClickUp Product Launch Communication Plan Template

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The ClickUp Product Launch Communication Plan Template makes sure your launch messaging stays unified, timely, and distributed across the right channels.

Inside the template, you’ll find fields for channels (e.g., email, social media), target audiences, delivery dates, owners, and campaign phases. With the Timeline and Table View, you get a clear, shared understanding of what’s going out, when, and who’s responsible.

🌟 Here’s why you’ll like it:

• Schedule launch announcements by phase, from pre-launch teasers to post-launch updates
• Assign communication owners, ensuring clarity on who crafts, approves, and delivers each message
• Track status (e.g., Draft, Scheduled, Sent) and delivery dates for visibility and accountability
• Coordinate campaigns across email, social media, PR, and internal comms with channel-specific tasks

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Plan a Successful Product Launch With ClickUp

Launching a product takes structure and a workspace that grows with you.

While Asana product launch templates give your team a strong starting point, ClickUp’s pre-built templates come with built-in features like docs, views, AI tools, and automation.

From brainstorming to final rollout, the platform helps you map strategies, assign tasks, and monitor progress in one place.

Why wait? Sign up to ClickUp for free today! ✅

Everything you need to stay organized and get work done.

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