Text (SMS) Marketing Softwares Feature Image

10 Best Text (SMS) Campaign Software in 2024 (Reviews & Pricing)

Studies show that 90% of SMS recipients open messages within 3 seconds. This makes SMS marketing a vital tool today.

Many companies get SMS campaign software to tap into the potential of SMS marketing. The software helps streamline marketing workflows and deliver high engagement and personalized messages to your customers. 📱

We’ve listed the top 10 SMS campaign software to help you pick the right fit. Before examining the software options, let’s look at the must-haves in your SMS marketing software.

What Should You Look for in an SMS Campaign Software?

Here are a few crucial features you should consider when selecting an SMS marketing software:

  • Scalability and international deliverability: Choose a platform that offers global reach and international character support. Also, make sure the software accommodates increasing message volume, user accounts, and future custom integrations
  • Campaign management: Look for features like scheduling, segmentation, and automation capabilities to streamline your campaigns and target specific audiences
  • Reporting and analytics: The tool should track key metrics like open rates, click-through rates, and conversion rates to measure campaign performance and identify areas for improvement
  • Integrations: Ensure the software integrates with your existing CRM, email marketing platform, and other tools for a unified workflow
  • Compliance and security: Choose a platform that adheres to relevant regulations like TCPA and GDPR and offers robust security features to protect your data and customer information
  • User-friendliness: Opt for an intuitive interface with clear navigation and easy-to-use features to maximize efficiency and minimize learning curve
  • 2-way communication: Choose software that allows for two-way conversations with customers, fostering engagement and building relationships

The 10 Best SMS Marketing Software to Use in 2024

Here’s your curated list of SMS marketing software to help you start and scale your SMS marketing campaigns. Study the best features and limitations to find out what works for you.

1. Klaviyo

via Klaviyo

With more than 300 native integrations, Klaviyo is known for compiling customer data and delivering impactful insights. 

The Klaviyo platform leverages smart machine learning algorithms and tighter integration with shopping cart software such as Facebook and Shopify to segment customers and drive engagement. This increases revenue and reduces cart abandonment rates.

Klaviyo best features

  • Leverage 300+ pre-built integrations and subscription tools
  • Create a single SMS sign-up form optimized for mobile visitors
  • Get MMS image and GIF support in SMS messages
  • Integrate SMS subscribe links to power new sign-ups

Klaviyo limitations

  • Lacks robust post-onboarding support
  • Users report that advanced features are tough to learn
  • Steeper pricing package for SMS

Klaviyo pricing

  • Free: 150 free monthly SMS/MMS credits
  • Email: Starting at $45/month
  • Email and SMS: Starting at $60/month

Klaviyo ratings and reviews

  • G2: 4./5 (1000+ reviews)
  • Capterra: 4.6/5 (390+ reviews)

2. Omnisend

via Omnisend

Omnisend combines automated texts with email and push notifications into a single automated workflow. Unlike most SMS marketing tools, it doesn’t require an email address to create the user’s identity. 

Omnisend offers multiple tools like SMS, WhatsApp, pop-ups, and push notifications to deliver strong inter-channel communication. It gives you flexibility in campaign creation and management.

Omnisend best features

  • Create multiple triggers for different customer stages
  • Drive better automation with 30 pre-built workflows
  • Work with 150+ pre-made templates for different use cases
  • Integrate forms in campaigns to build SMS lists

Omnisend limitations 

  • It doesn’t integrate with Google Analytics and other major CRM software 
  • Lacks A/B testing feature

Omnisend pricing

  • Free: $0 for 60 SMS (one time) 
  • Standard: $16/month
  • Pro: $59/month 

Omnisend ratings and reviews

  • G2: 4.5/5 (800+ reviews)
  • Capterra: 4.7/5 (700+ reviews)

3. Postscript.io

via Postscript

Postscript offers 60 granular filters that allow users to create hyper-segmented marketing plans and strategies. The platform prioritizes creating a TCPA-compliant list to mitigate illegal and unethical customer engagement.

Though Postscript features several integrations, including Zendesk, Klaviyo, Yotpo, and Okendo, it supports only Shopify and Shopify Plus.

Postscript best features

  • Leverage experienced in-house strategists to design, launch, and optimize an SMS program
  • Create subscriber and customer segments with more than 45 segmentation filters
  • Select from over 65 automation trigger events to fire an automated message at any point in the customer journey
  • Simplify SMS campaigns, follow-ups, and personalized experiences with an intuitive drag-and-drop interface

Postscript limitations

  • Postscript’s analytics needs improvement
  • Limited integration capability

Postscript pricing

  • Starter: $0.015/SMS, $0.045/MMS + Carrier fees
  • Growth: $100/month, $0.01/SMS, $0.03/MMS + Carrier fees
  • Professional: $500/month, $0.007/SMS, $0.024/MMS + Carrier fees
  • Enterprise: Custom pricing

Postscript ratings and reviews

  • G2: 4.9/5 (150+ reviews)
  • Capterra: Not enough ratings

4. Sakari.io

via Sakari

Sakari offers both national and international SMS marketing services. In addition, it enables two-way text messaging between marketing, customer support, sales, and other departments. It also issues a dedicated phone number to facilitate communication across stakeholders. 

Using a centralized dashboard, Sakari offers rich text messaging functionality, enabling administrators to add media, icons, maps, and call-to-action buttons.

Sakari best features

  • Send bulk text messages to over 200 countries
  • Integrate with various third-party platforms and APIs, including Slack, Hubspot, and Salesforce
  • Utilize SMS workflows based on specific customer lifecycles like form fill and appointment setting
  • Deliver enriched information to your contacts through multimedia messaging

Sakari limitations

  • One needs to pay for inbound messages 
  • Push notifications often do not work.

Sakari pricing

  • Starter: $16/month
  • Growth: $30/month
  • Business: $90/month
  • Team: $170/month
  • Gold: $330/month
  • Elite: $640/month
  • Custom pricing for higher-volume plans

Sakari ratings and reviews 

  • Capterra: 4.5 (90+ reviews)
  • G2: Not enough ratings

5. SMSBump

via SMSbump

Used by over 90,000 businesses for their e-commerce stores, SMSBump currently caters only to Shopify and BigCommerce. 

The platform offers a compliance-first approach, following the GPDR, CTIA, and TCPA guidelines for subscriber collection. SMSBump also provides real-time analytics and actional insights.

SMSBump best features

  • Import contacts manually through .CSV files
  • Build rich lists with popups, social opt-ins, QR codes, and keywords
  • Create narrow consumer segments with 40+ data points to target shoppers
  • Set up text automation and personalized reminder notifications that specific events or activities trigger

SMSBump limitations

SMSBump pricing

  • Free: $0, $ 0.0165 per SMS (US)
  • Growth: $19/month, $ 0.0149 per SMS (US)
  • Prime: $49/month, $ 0.0142 per SMS (US)
  • Powerhouse: $199/month, $ 0.0130 per SMS (US)

SMSBump ratings and reviews

  •  Capterra: Not listed
  • G2: Not listed

6. Textmagic

via Textmagic

Available in almost 190 countries, Textmagic stands out for its mass texting capabilities. The software ensures secure text messaging with SSL/HTTPS protocol and backs up contacts’ accounts and messages, 24/7.

Textmagic’s SMS gateway API integrates with websites to send SMS messages, adding text messaging abilities to daily workflows.

Textmagic best features

  • Attend to customer queries with a two-way SMS chat panel
  • Convert emails into SMS and send them from any email with multiple recipients
  • Use dedicated virtual phone numbers for call routing, promotional campaigns, and customer support
  • Respond to texts by using the voice call-forwarding feature 

Textmagic limitations

  • Difficulty adding multimedia, as links work over direct uploads
  • Poor customer service in multiple reviews

Textmagic pricing

  • Pay-as-you-go plan that varies across countries and service bundles

Textmagic ratings and reviews

  • G2: 4.4/5 (90+ reviews)
  • Capterra: 4.6/5 (200+ reviews)

7. Emotive.io

via Emotive

Used by over 700 businesses, Emotive assigns a dedicated onboarding manager, customer success manager, and copywriter to each customer. The SMS marketing platform also comes with unique conversational text message marketing software.

Emotive’s features are user-friendly and customizable to help expanding businesses meet their marketing goals.

Emotive best features

  • Collaborate with a dedicated compliance team to guide you through TCPA, CCPA, and CTIA best practices
  • Create conversational SMS, not just broadcasts
  • Reduce purchasing friction with text-to-buy
  • Connect SMS marketing campaigns to sales transactions
  • Convert web traffic into SMS and email subscribers

Emotive limitations

  • Emotive cannot create unique custom fields
  • Lacks analytical dashboards

Emotive pricing

  • Emotive SMS: $0.0200/MMS, $0.0100/SMS
  • Emotive Attribution: $350/month
  • Managed SMS: $2,000/month
  • Emotive Ads: Starts at 10% of ad spend

Emotive ratings and reviews

  • G2: 4.5/5 (170+ reviews)
  • Capterra: 4/5 (60+ reviews)

8. Twilio

via Twilio

Twilio delivers a globally available cloud API that developers can leverage to create customized communications apps. It offers three different levels to build these applications: with code, with minimal code, and without coding.

Twilio offers programmable connectivity options for virtual phone numbers, SIP trunking, and messaging. This is apt for big teams with a need for proprietary SMS apps.  

Twilio best features

  • Leverage an outstanding library with guides, tutorials, and content templates
  • Create multiple SMS functionalities with JavaScript using a library of code samples
  • Build conversations across channels

Twilio limitations

  • It can be complicated for newbies
  • Businesses with high traffic volumes end up paying more
  • Limited customer support

Twilio pricing

  • Free trial
  • Different pricing for different services

Twilio ratings and reviews

  • G2: 4.3/5 (400+ reviews)
  • Capterra: 4.5/5 (400+ reviews)

9. Attentive

via Attentive

Attentive offers a patented two-tap technology, a unique feature that accelerates subscriber list expansion. This feature enables businesses to implement personalized two-way messaging across the customer journey.

You can merge customer data across all your marketing systems and scale 1:1 cross-channel communications with a single customer view.

Attentive best features

  • ​​Sync your product catalog from your e-commerce website into your message campaigns
  • Explore compliance features, like audit trails, opt-in templates, and linked terms and privacy
  • Integrate data from other platforms, including Shopify and Salesforce
  • Join the Attentive user community for customers to gain wider support from the Attentive team 

Attentive limitations

  • Users often struggle to edit their primary campaigns
  • It lacks a feature to turn off two-way messaging

Attentive pricing

  • Custom pricing 

Attentive ratings and reviews

  • G2: 4.8/5 (400+ reviews)
  • Capterra: 4.8/5 (100+ reviews)

10. SimpleTexting

via SimpleTexting

SimpleTexting enables users to use thousands of source-available triggers and actions across 1,600+ apps. Additionally, you get to write custom code to integrate any app.

It caters to many industries and has serviced over 10,000 businesses. It is the only SMS marketing platform to offer free compliance messages.

Additionally, every SimpleText plan comes with a full suite of features, and they also claim to build custom integrations for your business.

SimpleTexting best features

  • Get customized integrations with minimal coding requirements
  • Use 306 characters per SMS vs the usual 160 characters limit
  • Work with a built-in AI message generator
  • Enjoy no limit for keywords and contacts
  • Segment subscriber database for more targeted marketing

SimpleTexting limitations

  • Scope for improvement in the help center 
  • Segments cannot be grouped with and-or statements, limiting targeted marketing
  • Few opportunities to capture subscriber data 

 SimpleTexting pricing

  • Estimated monthly cost: $39 +$4 (one-time carrier registration)

Personalized add-ons

  • Additional teammates: $20/month per user
  • Additional numbers: $10/month per number

SimpleTexting ratings and reviews

  • G2: 4.7/5 (600+ reviews)
  • Capterra: 4.7/5 (200+ reviews)

Other Marketing Tools

While Klaviyo, Omnisend, and other tools we’ve listed offer great functionality for SMS campaigns, other SMS marketing platforms are essential for marketers to generate SMS campaign content, navigate multi-channel campaigns, and streamline creative workflows.

This is where ClickUp excels!

Here’s how you can use ClickUp to make your SMS campaigns successful:

ClickUp AI

ClickUp AI assists you in crafting engaging and impactful SMS content. With ClickUp AI, you will

  • Create compelling SMS campaigns
  • Generate personalized messages with dynamic content
  • A/B test different messaging strategies

ClickUp AI goes beyond writing, letting you stay on top of conversations, generate tasks, ensure flawless grammar, and even translate languages for global SMS campaigns.

ClickUp Email Marketing
Email Marketing made easy with ClickUp AI

ClickUp for marketing is an all-in-one project management solution that enables team collaboration, task management, time management, and marketing activities within a single tool.

ClickUp Strategic Marketing Plan Template
Access your key objectives and results (OKRs) by creating a detailed plan on how your marketing team will hit goals, budgets, and more

ClickUp for Marketing Teams

The platform boasts several features:

ClickUp Whiteboards with Collaborative features gif
ClickUp Whiteboards is your centralized, visual hub to collaboratively turn team ideas into coordinated actions
  • ClickUp Whiteboard: Create campaign whiteboards to brainstorm, iterate, and visualize your SMS campaign flows
  • ClickUp Tasks: Enhance visibility, define workflow, and focus on what matters with ClickUp tasks
  • ClickUp Docs: Centralize creative brief management and facilitate smooth campaign design review with image, video, and PDF annotation tools 

The platform also offers a library of marketing templates and content writing templates to help you develop and optimize your campaigns.

Scale Your SMS Marketing Campaigns

SMS marketing fills a critical gap in modern marketing strategies by tapping into a highly engaged audience in a time-critical manner.

Using these SMS campaign tools will further simplify your customer targeting and drive the ROI of your marketing campaigns.

As you tinker with different SMS marketing services, feel free to try out ClickUp to upgrade your SMS campaigns and streamline your marketing workflow. 

Sign up for ClickUp today and get those SMS campaigns going! 

Questions? Comments? Visit our Help Center for support.

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