10 Best Text (SMS) Campaign Software in 2024

Studies show that 90% of SMS recipients open messages within 3 seconds. This makes SMS marketing a vital tool today.

Many companies get SMS campaign software to tap into the potential of SMS marketing. The software helps streamline marketing workflows and deliver high engagement and personalized messages to your customers. 📱

We’ve listed the top 10 SMS campaign software to help you pick the right fit. Before examining the software options, let’s look at the must-haves in your SMS marketing software.

10 Best Text (SMS) Campaign Software in 2024 (Reviews & Pricing)

What Should You Look for in an SMS Campaign Software?

Here are a few crucial features you should consider when selecting an SMS marketing software:

Scalability and international deliverability: Choose a platform that offers global reach and international character support. Also, make sure the software accommodates increasing message volume, user accounts, and future custom integrations
Campaign management: Look for features like scheduling, segmentation, and automation capabilities to streamline your campaigns and target specific audiences
Reporting and analytics: The tool should track key metrics like open rates, click-through rates, and conversion rates to measure campaign performance and identify areas for improvement
Integrations: Ensure the software integrates with your existing CRM, email marketing platform, and other tools for a unified workflow
Compliance and security: Choose a platform that adheres to relevant regulations like TCPA and GDPR and offers robust security features to protect your data and customer information
User-friendliness: Opt for an intuitive interface with clear navigation and easy-to-use features to maximize efficiency and minimize learning curve
2-way communication: Choose software that allows for two-way conversations with customers, fostering engagement and building relationships

The 10 Best SMS Marketing Software to Use in 2024

Here’s your curated list of SMS marketing software to help you start and scale your SMS marketing campaigns. Study the best features and limitations to find out what works for you.

1. Klaviyo

With more than 300 native integrations, Klaviyo is known for compiling customer data and delivering impactful insights.

The Klaviyo platform leverages smart machine learning algorithms and tighter integration with shopping cart software such as Facebook and Shopify to segment customers and drive engagement. This increases revenue and reduces cart abandonment rates.

Klaviyo best features

Leverage 300+ pre-built integrations and subscription tools
Create a single SMS sign-up form optimized for mobile visitors
Get MMS image and GIF support in SMS messages
Integrate SMS subscribe links to power new sign-ups

Klaviyo limitations

Lacks robust post-onboarding support
Users report that advanced features are tough to learn
Steeper pricing package for SMS

Klaviyo pricing

Free: 150 free monthly SMS/MMS credits
Email: Starting at $45/month
Email and SMS: Starting at $60/month

Klaviyo ratings and reviews

G2: 4./5 (1000+ reviews)
Capterra: 4.6/5 (390+ reviews)

2. Omnisend

Omnisend combines automated texts with email and push notifications into a single automated workflow. Unlike most SMS marketing tools, it doesn’t require an email address to create the user’s identity.

Omnisend offers multiple tools like SMS, WhatsApp, pop-ups, and push notifications to deliver strong inter-channel communication. It gives you flexibility in campaign creation and management.

Omnisend best features

Create multiple triggers for different customer stages
Drive better automation with 30 pre-built workflows
Work with 150+ pre-made templates for different use cases
Integrate forms in campaigns to build SMS lists

Omnisend limitations

It doesn’t integrate with Google Analytics and other major CRM software
Lacks A/B testing feature

Omnisend pricing

Free: $0 for 60 SMS (one time)
Standard: $16/month
Pro: $59/month

Omnisend ratings and reviews

G2: 4.5/5 (800+ reviews)
Capterra: 4.7/5 (700+ reviews)

3. Postscript.io

Postscript offers 60 granular filters that allow users to create hyper-segmented marketing plans and strategies. The platform prioritizes creating a TCPA-compliant list to mitigate illegal and unethical customer engagement.

Though Postscript features several integrations, including Zendesk, Klaviyo, Yotpo, and Okendo, it supports only Shopify and Shopify Plus.

Postscript best features

Leverage experienced in-house strategists to design, launch, and optimize an SMS program
Create subscriber and customer segments with more than 45 segmentation filters
Select from over 65 automation trigger events to fire an automated message at any point in the customer journey
Simplify SMS campaigns, follow-ups, and personalized experiences with an intuitive drag-and-drop interface

Postscript limitations

Postscript’s analytics needs improvement
Limited integration capability

Postscript pricing

Starter: $0.015/SMS, $0.045/MMS + Carrier fees
Growth: $100/month, $0.01/SMS, $0.03/MMS + Carrier fees
Professional: $500/month, $0.007/SMS, $0.024/MMS + Carrier fees
Enterprise: Custom pricing

Postscript ratings and reviews

G2: 4.9/5 (150+ reviews)
Capterra: Not enough ratings

4. Sakari.io

Sakari offers both national and international SMS marketing services. In addition, it enables two-way text messaging between marketing, customer support, sales, and other departments. It also issues a dedicated phone number to facilitate communication across stakeholders.

Using a centralized dashboard, Sakari offers rich text messaging functionality, enabling administrators to add media, icons, maps, and call-to-action buttons.

Sakari best features

Send bulk text messages to over 200 countries
Integrate with various third-party platforms and APIs, including Slack, Hubspot, and Salesforce
Utilize SMS workflows based on specific customer lifecycles like form fill and appointment setting
Deliver enriched information to your contacts through multimedia messaging

Sakari limitations

One needs to pay for inbound messages
Push notifications often do not work.

Sakari pricing

Starter: $16/month
Growth: $30/month
Business: $90/month
Team: $170/month
Gold: $330/month
Elite: $640/month
Custom pricing for higher-volume plans

Sakari ratings and reviews

Capterra: 4.5 (90+ reviews)
G2: Not enough ratings

5. SMSBump

Used by over 90,000 businesses for their e-commerce stores, SMSBump currently caters only to Shopify and BigCommerce.

The platform offers a compliance-first approach, following the GPDR, CTIA, and TCPA guidelines for subscriber collection. SMSBump also provides real-time analytics and actional insights.

SMSBump best features

Import contacts manually through .CSV files
Build rich lists with popups, social opt-ins, QR codes, and keywords
Create narrow consumer segments with 40+ data points to target shoppers
Set up text automation and personalized reminder notifications that specific events or activities trigger

SMSBump limitations

The automation and segmentation do not match up to the competition.
Lack of omnichannel integration with other marketing management software

SMSBump pricing

Free: $0, $ 0.0165 per SMS (US)
Growth: $19/month, $ 0.0149 per SMS (US)
Prime: $49/month, $ 0.0142 per SMS (US)
Powerhouse: $199/month, $ 0.0130 per SMS (US)

SMSBump ratings and reviews

Capterra: Not listed
G2: Not listed

6. Textmagic

Available in almost 190 countries, Textmagic stands out for its mass texting capabilities. The software ensures secure text messaging with SSL/HTTPS protocol and backs up contacts’ accounts and messages, 24/7.

Textmagic’s SMS gateway API integrates with websites to send SMS messages, adding text messaging abilities to daily workflows.

Textmagic best features

Attend to customer queries with a two-way SMS chat panel
Convert emails into SMS and send them from any email with multiple recipients
Use dedicated virtual phone numbers for call routing, promotional campaigns, and customer support
Respond to texts by using the voice call-forwarding feature

Textmagic limitations

Difficulty adding multimedia, as links work over direct uploads
Poor customer service in multiple reviews

Textmagic pricing

Pay-as-you-go plan that varies across countries and service bundles

Textmagic ratings and reviews

G2: 4.4/5 (90+ reviews)
Capterra: 4.6/5 (200+ reviews)

7. Emotive.io

Used by over 700 businesses, Emotive assigns a dedicated onboarding manager, customer success manager, and copywriter to each customer. The SMS marketing platform also comes with unique conversational text message marketing software.

Emotive’s features are user-friendly and customizable to help expanding businesses meet their marketing goals.

Emotive best features

Collaborate with a dedicated compliance team to guide you through TCPA, CCPA, and CTIA best practices
Create conversational SMS, not just broadcasts
Reduce purchasing friction with text-to-buy
Connect SMS marketing campaigns to sales transactions
Convert web traffic into SMS and email subscribers

Emotive limitations

Emotive cannot create unique custom fields
Lacks analytical dashboards

Emotive pricing

Emotive SMS: $0.0200/MMS, $0.0100/SMS
Emotive Attribution: $350/month
Managed SMS: $2,000/month
Emotive Ads: Starts at 10% of ad spend

Emotive ratings and reviews

G2: 4.5/5 (170+ reviews)
Capterra: 4/5 (60+ reviews)

8. Twilio

Twilio delivers a globally available cloud API that developers can leverage to create customized communications apps. It offers three different levels to build these applications: with code, with minimal code, and without coding.

Twilio offers programmable connectivity options for virtual phone numbers, SIP trunking, and messaging. This is apt for big teams with a need for proprietary SMS apps.

Twilio best features

Leverage an outstanding library with guides, tutorials, and content templates
Create multiple SMS functionalities with JavaScript using a library of code samples
Build conversations across channels

Twilio limitations

It can be complicated for newbies
Businesses with high traffic volumes end up paying more
Limited customer support

Twilio pricing

Free trial
Different pricing for different services

Twilio ratings and reviews

G2: 4.3/5 (400+ reviews)
Capterra: 4.5/5 (400+ reviews)

9. Attentive

Attentive offers a patented two-tap technology, a unique feature that accelerates subscriber list expansion. This feature enables businesses to implement personalized two-way messaging across the customer journey.

You can merge customer data across all your marketing systems and scale 1:1 cross-channel communications with a single customer view.

Attentive best features

Sync your product catalog from your e-commerce website into your message campaigns
Explore compliance features, like audit trails, opt-in templates, and linked terms and privacy
Integrate data from other platforms, including Shopify and Salesforce
Join the Attentive user community for customers to gain wider support from the Attentive team

Attentive limitations

Users often struggle to edit their primary campaigns
It lacks a feature to turn off two-way messaging

Attentive pricing

Custom pricing

Attentive ratings and reviews

G2: 4.8/5 (400+ reviews)
Capterra: 4.8/5 (100+ reviews)

10. SimpleTexting

SimpleTexting enables users to use thousands of source-available triggers and actions across 1,600+ apps. Additionally, you get to write custom code to integrate any app.

It caters to many industries and has serviced over 10,000 businesses. It is the only SMS marketing platform to offer free compliance messages.

Additionally, every SimpleText plan comes with a full suite of features, and they also claim to build custom integrations for your business.

SimpleTexting best features

Get customized integrations with minimal coding requirements
Use 306 characters per SMS vs the usual 160 characters limit
Work with a built-in AI message generator
Enjoy no limit for keywords and contacts
Segment subscriber database for more targeted marketing

SimpleTexting limitations

Scope for improvement in the help center
Segments cannot be grouped with and-or statements, limiting targeted marketing
Few opportunities to capture subscriber data

SimpleTexting pricing

Estimated monthly cost: $39 +$4 (one-time carrier registration)

Personalized add-ons

Additional teammates: $20/month per user
Additional numbers: $10/month per number

SimpleTexting ratings and reviews

G2: 4.7/5 (600+ reviews)
Capterra: 4.7/5 (200+ reviews)

Other Marketing Tools

While Klaviyo, Omnisend, and other tools we’ve listed offer great functionality for SMS campaigns, other SMS marketing platforms are essential for marketers to generate SMS campaign content, navigate multi-channel campaigns, and streamline creative workflows.

This is where ClickUp excels!

Here’s how you can use ClickUp to make your SMS campaigns successful:

ClickUp AI

ClickUp AI assists you in crafting engaging and impactful SMS content. With ClickUp AI, you will

Create compelling SMS campaigns
Generate personalized messages with dynamic content
A/B test different messaging strategies

ClickUp AI goes beyond writing, letting you stay on top of conversations, generate tasks, ensure flawless grammar, and even translate languages for global SMS campaigns.

ClickUp Email Marketing — Email Marketing made easy with ClickUp AI

ClickUp for marketing is an all-in-one project management solution that enables team collaboration, task management, time management, and marketing activities within a single tool.

ClickUp Strategic Marketing Plan Template — Access your key objectives and results (OKRs) by creating a detailed plan on how your marketing team will hit goals, budgets, and more

ClickUp for Marketing Teams

The platform boasts several features:

ClickUp Whiteboards with Collaborative features gif — ClickUp Whiteboards is your centralized, visual hub to collaboratively turn team ideas into coordinated actions

ClickUp Whiteboard: Create campaign whiteboards to brainstorm, iterate, and visualize your SMS campaign flows
ClickUp Tasks: Enhance visibility, define workflow, and focus on what matters with ClickUp tasks
ClickUp Docs: Centralize creative brief management and facilitate smooth campaign design review with image, video, and PDF annotation tools

The platform also offers a library of marketing templates and content writing templates to help you develop and optimize your campaigns.

Scale Your SMS Marketing Campaigns

SMS marketing fills a critical gap in modern marketing strategies by tapping into a highly engaged audience in a time-critical manner.

Using these SMS campaign tools will further simplify your customer targeting and drive the ROI of your marketing campaigns.

As you tinker with different SMS marketing services, feel free to try out ClickUp to upgrade your SMS campaigns and streamline your marketing workflow.

Questions? Comments? Visit our Help Center for support.