Webflow case study.

Discover how Webflow aligns its world-class tech team while saving $200K+ on tools and 1000's of hours with ClickUp.
Webflow case study.
200+ employees united
as a cohesive unit under a single, shared project management tool.
$200,000+ saved yearly
from time spent on trainings and replacing disparate tools (Jira, Zenhub, Clubhouse, GitHub, Asana).
2,500+ hours saved
on training and onboarding for multiple tools.

Webflow’s vision.

Webflow envisions a world where everyone can create powerful, flexible websites and apps as easily as we create documents today.
Founded in 2012 by brothers Vlad and Sergie Magdalin, and their friend, Bryant Chou, Webflow has since become the go-to platform for web and app design for over a million users and counting. Today, Webflow is used by people, businesses, and enterprise companies worldwide to launch beautiful websites and apps without requiring a single line of code.

The challenges.

The challenges.

Webflow's Engineering, Product, and Design (EPD) teams are changing the way the world creates websites and apps.

Their mission calls for both extraordinary people and the best tools to empower each team to improve their no-code platform every day.

Since receiving $72M in funding in 2019, Webflow's tech teams have grown to over 200 employees (adding over 50 engineers in the past year alone)! No longer a small company, they recognized the need to align their teams and departments as Webflow scales to meet product and customer demand.

Webflow, as an organization, needed to increase visibility and align company-wide initiatives across all teams and departments, especially engineering, product, and design.

Leonard Souza, Head of Engineering at Webflow
Leonard Souza, Head of Engineering at Webflow
"We selected ClickUp for its powerful, no code feature set, out-of-the-box organizational visibility, ease-of-use for non-engineers, and forward-thinking approach to project management."

01. Unite Webflow's Engineering, Product, and Design (EPD) teams under a single tool.

Webflow's employees needed a way to collaborate seamlessly, reduce process times, and increase work visibility with a single project management tool.

Engineers, product developers, and designers were fragmented across many platforms: Jira, Clubhouse, Zenhub, GitHub Projects, Trackstatic, Coda; the list goes on.

Unite Webflow's Engineering, Product, and Design (EPD) teams under a single tool.

Managing many projects across multiple tools made it increasingly difficult for Webflow's expanding teams to align dependencies, track progress, and score big cross-departmental wins.

Webflow needed a single tool to manage everything from roadmapping and bug tracking to dependency mapping and more; a single source of truth to efficiently collaborate and problem solve across every team and project.

A soul-searching journey to evaluate every team's needs.

Leonard and his teams conducted a months-long journey to survey the needs of their engineers, product developers, and designers to better understand what a cross-team project solution would look like.

A soul-searching journey to evaluate every team's needs.

This enormous effort culminated in a final pilot of two possible tools (ClickUp and Jira) with a careful evaluation across four areas of work:

  • 01. Organizational visibility
  • 02. Productivity
  • 03. Cross-team collaboration
  • 04. Metrics and dashboards

The results would determine the best tool to unite Webflow's teams, become part of every employee's daily life, and ultimately, Webflow's future.

The stakes couldn't be higher.

After months of piloting both tools, Leonard and his teams had finally found their solution.

"It was EPD’s decision to select ClickUp for its rich, powerful, no code feature set, out-of-the-box organizational visibility, ease-of-use for non-engineers, and forward-thinking approach to project management," says Leonard.

While the data supported Webflow's decision for ClickUp, Leonard and his team recognized another factor that was just as important: ClickUp's passion and fierce dedication to improving their platform mirrored that of Webflow's.

Not only did Webflow choose a single, shared project management tool — they also chose a reliable partner for years to come.

200+ employees, one platform, and a single source of truth.

In ClickUp, Leonard and his team finally found the perfect project tool to meet their current and future needs as a dynamic, growing company on a mission to change the world.

ClickUp has brought us all into one system where we manage all of our projects as well as where to see the status of anything and everything. It's been a game-changer.
— Waldo Broodryk, Head of Customer Support AT WEBFLOW

Webflow's engineering, product, and design teams now work in harmony, operating on a single, shared tool that aligned all of their workflows:


Invisible work that would seemingly come out of nowhere, delaying stories and tasks, is now completely visible. Engineers can move stories and tasks across shared Kanban boards, see previously invisible work, and push updates automatically without the manual delays of Trackstatic.


Walled off workflows and multiple product maps that caused teams to lose track of tasks are now organized, integrated, and transparent. Product developers can use shared agile iteration workflows with periphery apps (like GitHub), organize all product mapping, and share documentation in a single place.


Last-minute surprises and delays caused by managing tasks in separate design and engineering apps are now resolved under a single, shared tool. Designers could now visualize all of their work in a connected view that integrated with product and engineering.


Disparate roadmaps and project documentation that led to budget overrun and planning inaccuracies are now visualized and organized toward a company-wide portfolio of projects in a single tool.


Manual pulling and sharing data from periphery apps that decreased productivity and visibility is now automated. For example, everything from bug tracking to product releases are now automatically pulled from GitHub, tracked, and visualized with shared dashboards so everyone understands progress and KPIs on cross-team initiatives.


Unclear project hierarchy and task dependencies that created an incomplete picture of progress is now completely organized and visualized. Project managers and executives now have a clear top-down view of all workloads, roadmaps, project portfolios, and their dependencies with a simple way to track progress and high-level objectives at a glance.

Webflow's 200+ EPD employees

Everyone now has clear visibility into cross-team projects and roadmap progress to better understand how daily work supports larger initiatives.

Webflow's 200+ EPD employees, once divided across a multitude of tools, are now united under a single project management tool.

02. Simplify day-to-day work and increase productivity.

United under a single tool for seamless collaboration, Webflow's teams received productivity boosts up and down their hierarchy, a by-product of making all work visible and simplifying daily processes.

Making work visible and collaborating seamlessly.

With all work clearly visible for the first time, Webflow's teams found can now easily organize and prioritize projects and tasks. This created a clear order of operations for everyone from senior leadership to engineers and designers.

Cutting out the need for disparate tools meant less context-switching, helping employees save time and stay on top on tasks needed to achieve larger goals as efficiently as possible.

Here are some examples of how ClickUp helped simplify day-to-day work for Webflow's EPD teams:


Miscommunication that caused rework and quality issues are now 100% clear across ClickUp workflows with comments and chat, creating a seamless feedback loop.


Inefficient workload management that caused employees to be under and over-capacity are now visualized with Work In Progress Limits.


Inaccurate tracking of lead time that caused missed deliveries are now accurate, visualized, and shareable across every team.


Risks to customer satisfaction caused by misalignment between engineers and customer support are now mitigated. Engineers and customer support representatives can now collaborate on issues, product requests, and documentation across multiple agile boards instantly.


Delays in bug resolution are now eliminated with a system where customer support and quality assurance teams can immediately report and prioritize bugs and issues to tackle top customer pain points.


Unknown customer pain is now completely visible and solvable. Customer pain points could now be easily documented and tracked without getting lost in GitHub, resulting in less overlap and higher resolve rates.


Quality issues caused by lack of cross-team coordination are now identified and resolved. All teams can easily communicate across any number of issues, view transparent backlogs, and eliminate bottlenecks and overlap.

Productivity flywheel.

"Using ClickUp has helped us identify areas where we can drive additional productivity, such as cross-functional collaboration," says Leonard.

"We've made this goal explicitly visible for the first time in our history, which is a huge boon to our operational excellence."

Without having to jump through multiple tools and windows, each employee is empowered with more time, clear processes, and total transparency into how daily work transacted into company-wide outcomes.

This created a productivity flywheel: customer support, engineers, and designers can now rapidly identify and correct bottlenecks, enabling everyone to deliver on outcomes in predictable timeframes.

03. Create a frictionless onboarding tool that scales with Webflow's growing technical and non-technical teams.

One of the greatest benefits of tech consolidation is that it reduces time, resources, and costs of onboarding current and future employees at scale.

After all, onboarding employees shouldn't be a burden; it's an exciting milestone that adds to the benefit of your teams and the organization at large.

Webflow had finally found a platform that was intuitive to the point that every employee, regardless of team, could learn and master all aspects of project management. This cut down onboarding lag and the need for extensive trainings to retrofit workflows to multiple tools.

ClickUp's user-friendly interface and extensive integrations meant that all Webflow employees can, for the very first time, onboard into a single, shared tool without interrupting their day-to-day work.

Everyone at Webflow can master the fundamentals of a single, shared tool in a matter of days, not weeks or months.

Webflow's teams, both technical and non-technical, now save hundreds of hours of valuable training time and deliver on role responsibilities faster than ever before.


Final Result.

Uniting engineering, product, and design teams under a single, shared project tool has achieved advantages that will scale with Webflow's growth:

• Making work visible up and down Webflow's hierarchy
• Simplifying daily processes and boosting productivity
• Streamlining cross-team collaboration

These positive outcomes will support Webflow's growing technical and non-technical teams for years to come, helping them to align and deliver on their no-code vision of the future where anyone can build beautiful websites and apps.

200+ employees united
as a cohesive unit under a single, shared project management tool.
$200,000+ saved yearly
from time spent on trainings and replacing disparate tools (Jira, Zenhub, Clubhouse, GitHub, Asana).
2,500+ hours saved
on training and onboarding for multiple tools.
Webflow's next journey.
what’s next

Webflow's next journey.

Adopting ClickUp has been so positive for Webflow's EPD teams that they plan to expand it to include all of customer service, operations, and marketing — with the ultimate goal of uniting all of Webflow with ClickUp in 2021!

"Not only do we feel we’ve adopted an amazing tool to increase organizational visibility, but we feel we’ve gained an esteemed partner who is as committed to innovating in their space as Webflow is," says Leonard.

Let’s make the world more productive, together.

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