Your content marketing experience would’ve taught you that innovation is one of the keys to success.
And innovation comes from lots of learning and research. With consumer behavior and trends changing constantly, how do you keep yourself updated and relevant?
Content marketing podcasts are a great way to stay informed about what’s happening in the marketing space today.
Such podcasts typically feature experts, industry professionals, and thought leaders who share insights, actionable tips, case studies, and best practices to help marketers and businesses effectively use content as a tool to achieve their marketing goals.
Podcasts can help you stay updated on the latest trends, learn from successful content marketing campaigns, and use the knowledge gained to step up your own content creation and marketing efforts. The best part about podcasts is that you can subscribe to them and listen to any episode anytime, whether commuting or doing your chores.
But here’s the catch—with so many digital marketing podcasts available, how do you choose the ones not to miss?
We’ve curated a list of the best marketing podcasts for content marketers to help you learn from experts and stay ahead of competitors.
Introduction to Content Marketing Podcasts
- Best Content Marketing Podcasts for Marketers
- 1. Everyone Hates Marketers
- 2. Online Marketing Made Easy
- 3. The GaryVee Audio Experience
- 4. Social Pros Podcast
- 5. ProBlogger Podcast
- 6. Content and Conversation
- 7. Email List Profit Secrets (Formerly Storytelling Secrets)
- 8. This Old Marketing with Joe Pulizzi and Robert Rose
- 9. The Long Game
- 10. The Marketing Companion
- Content Marketing with ClickUp
- Go Team Content!
- Common FAQs
Summarize this article for me pleaseBest Content Marketing Podcasts for Marketers
Get your headphones ready! Here are 10 of the best content marketing podcasts every marketer should add to their playlist.
1. Everyone Hates Marketers
Host: Louis Grenier
Everyone Hates Marketers is a no-nonsense, actionable marketing podcast catering to those weary of intrusive digital marketing strategies.
Grenier interviews marketers and entrepreneurs committed to ethical marketing practices. He focuses on helping listeners learn how to increase website traffic and leads, acquire more customers, and generate sustainable profit through effective marketing.
The podcast delves into various marketing topics, with a particular emphasis on content marketing.
Why do we like it?
Grenier has over a decade of marketing experience for companies like Hotjar and Dropbox, driving successful marketing outcomes. He has interviewed well-known professionals like Seth Godin, Benji Hyam, and Joanna Wiebe.
Must-listen episodes
- How to Build an Authentic Social Presence Without Sounding Like a Bro
- Joe Pulizzi’s 10 Commandments: How to Build Your Content Marketing Empire (Godfather Style)
What listeners say
2. Online Marketing Made Easy
Host: Amy Porterfield
Amy Porterfield is an online business mentor with over a decade of experience in online marketing. She is the CEO of a multi-million dollar online business and an NY Times Best Selling Author.
On Online Marketing Made Easy, Amy breaks down big ideas and strategies into actionable step-by-step processes to help you improve your content, social media marketing, conversion rates, and marketing automation strategies.
Her guidance helps listeners achieve their marketing goals faster.
Why do we like it?
Amy’s commitment, expertise, and genuine desire to empower others make Online Marketing Made Easy a valuable resource for anyone looking to enhance their online presence and achieve business growth and success.
Must-listen episodes
- Teach Your Content Like a Pro: How To Create A Flagship Framework With Rory Vaden
- Myth Busters Series: “I Don’t Have Enough Content to Create a Digital Course” (Ft. Alissa Jenkins & Katy Caldwell)
What listeners say
3. The GaryVee Audio Experience
Host: Gary Vaynerchuk
Gary Vaynerchuk is one of the most influential content creators in the marketing space, wearing multiple hats as an entrepreneur, CEO, investor, and public speaker.
Tune in to The GaryVee Audio Experience podcast for keynote speeches on marketing and business, excerpts from his DAILYVEE video series, engaging interviews, and other exclusive pieces he curated.
Gary offers refreshingly honest insights that resonate with listeners and inspire them to tackle their goals.
Why do we like it?
Gary Vaynerchuk’s extensive experience in marketing spans years, during which he successfully built multiple businesses and collaborated with Fortune 1000 brands to capture consumer attention through his full-service advertising agency.
On his podcast, he generously shares his experiences and regularly features insights from seasoned experts in the field.
Must-listen episodes
- How to Build a Brand on Social Media
- The Trick For Good Content in 2024
- How to Properly Make Content for Social Media
What listeners say
4. Social Pros Podcast
Hosts: Daniel Lemin and Hannah Tooker
Social Pros is the longest-running social media marketing podcast, boasting an impressive archive of over 600 episodes. The podcast extracts valuable insights from top social media industry experts and delivers them to individuals eager to advance their careers in this field.
Tune in to uncover exclusive behind-the-scenes revelations about the inner workings of social media teams within prominent organizations such as Google, Reddit, Glossier, Lyft, and others.
Learn how these teams handle hiring, operations, social media platforms, and the measurement of social media programs.
Why do we like it?
The Social Pros Podcast highlights the human side of social media, presenting you with practical marketing tips and strategies that are insightful and ready for immediate implementation.
Must-listen episodes
- Notion’s Community-Driven Approach for Social Success
- Mastering Employer Branding Through Storytelling
- How Repurposing Content Makes You a B2B Social Hero
What listeners say
5. ProBlogger Podcast
Host: Darren Rowse
Crafting compelling content that truly converts is no easy feat, and bloggers know the challenge.
And that’s where the ProBlogger podcast helps!
This podcast offers a delightful blend of episodes packed with the best marketing tips, enlightening case studies, and actionable challenges.
The podcast serves as your virtual classroom, teaching you the art of creating remarkable content, attracting dedicated readers to your blog, enhancing engagement, and turning your passion into profit. Even though Darren hasn’t released a new episode after 2020, the older podcast episodes contain a wealth of knowledge and wisdom that is still relevant.
The lineup of guests is impressive, featuring industry leaders such as Seth Godin, Nir Eyal, Rand Fishkin, and Sujan Patel.
Why do we like it?
Darren, a seasoned blogger since 2002, has not only sustained a full-time livelihood from blogging but has also reached over 5 million readers on his blogs every month.
This unique vantage point has allowed him to witness how blogging has evolved and understand how you can consistently monetize your blog, even amidst constant change. In the podcast, he generously shares these invaluable insights.
Must-listen episodes
- Evolve, Don’t Revolve Your Blogging
- The Secret to Building a Better Blog
- How One Blogger Grew His Traffic Tenfold Without Producing New Content
What listeners say
6. Content and Conversation
Host: Ross Hudgens
Content and Conversation is a podcast by Siege Media, a leading SEO-focused content marketing agency in San Diego. This podcast is your go-to resource for understanding how you can integrate your content marketing strategy with SEO.
This emerging podcast is gaining attention as it explores execution intricacies in depth, which has led to substantial spikes in website visits.
Listen to this podcast to gain insights into what makes content rank and discover effective strategies to get your content shared.
Why do we like it?
The podcast covers many topics, including content marketing, SEO, email outreach, and Reddit marketing. With techniques proven to deliver tangible results, this podcast is an invaluable guide if you’re aiming to enhance your content’s visibility and impact.
Must-listen episodes
- How To Do Winning Keyword Research For 2024
- Insights From 4 Content Marketing Tests
- The Best X Strategies for Executing BOFU Content
What listeners say
7. Email List Profit Secrets (Formerly Storytelling Secrets)
Host: Jules Dan
If you’re a coach, consultant, or info-marketer seeking to enhance sales through email marketing, Email List Profit Secrets is your go-to resource. This podcast will help you:
- Acquire more customers
- Increase revenue per customer
- Improve customer retention
Dan teaches you how to craft email sequences that resonate with your audience, tell stories, and drive conversions.
Why do we like it?
Jules Dan has an impressive track record of delivering $15 million in client results. His podcast focuses on transforming email lists into profitable assets while prioritizing the crucial element of trust.
Must-listen episodes
- Ramp Up Your Landing Page Conversions (Real Funnel Breakdown)
- How To Feel Confident Telling Your Own Story
- The 8-Step Story Formula To Emotionally Connect
What listeners say
8. This Old Marketing with Joe Pulizzi and Robert Rose
Hosts: Joe Pulizzi and Robert Rose
Content Marketing Institute (CMI) is a trusted source for content marketing insights, and This Old Marketing is their content marketing podcast.
Hosted by two renowned content marketing experts, the weekly podcast delves into the latest trends, news, and advice in the content marketing space.
Initially launched in 2013, the show briefly paused in late 2017, only to triumphantly return in 2019. Since then, Pulizzi and Rose have actively championed the podcast’s resurgence.
Why do we like it?
Known as ‘the Godfather of content marketing,’ Joe Pulizzi is credited by some as the originator of the term ‘content marketing.’ Collaborating with the co-host, he gives a comprehensive view of the most relevant trends in marketing, content strategy, and publishing.
Must-listen episodes
- Content Marketing Confessions and Pet Peeves
- 10 Proven Ways to Build an Audience
- AI in Content: How Much Is Too Much?
What listeners say
9. The Long Game
Hosts: Alex Birkett, Allie Decker, and David Khim
The Long Game podcast offers a more sustainable approach to content marketing. The hosts engage in in-depth interviews with content marketing practitioners.
They cover topics ranging from freelance writing to team building and conversion optimization.
Additionally, the hosts spice things up with periodic ‘kitchen side’ episodes, engaging in lively debates on various content marketing ideas among themselves.
Why do we like it?
What sets this podcast apart is that it explores the underlying mental models, frameworks, and principles that shape the guests’ thinking. The interviews aim to go beyond current tactics, exploring the long-term strategies of experts in the field.
Must-listen episodes
- Blogging is Underrated, Operationalizing Subject Matter Expertise into Content, and Scaling in Competitive Spaces w/ Nate Matherson (Positional)
- The Impact of AI on Content, Search, Learning, and More (Learning to Change)
- Building Communities for B2B Brands, Becoming a Marketing Leader, and Being Privileged with Kash Miah
What listeners say
10. The Marketing Companion
Host: Mark Schaefer
The Marketing Companion is a fun podcast that explores digital marketing trends, strategies, and tactics. It consistently ranks among the top 1% of podcasts on iTunes!
The episodes showcase engaging conversations and interviews with experts, delivering invaluable insights into the dynamic and ever-evolving content marketing world. You can rely on Schaefer’s humor to enliven complex marketing topics.
Each episode of The Marketing Companion is packed with actionable and helpful tips, strategies, and real-world examples to apply immediately to your marketing efforts.
Why do we like it?
The podcast ensures you’re well-equipped to navigate the challenges and opportunities in the content marketing industry. It sometimes also has lighthearted conversations with anecdotes, pop culture references, and personal experiences.
Must-listen episodes
- Scaling human-powered marketing
- The unified theory of content success
- The greatest content marketing experiment in history
What listeners say
Summarize this article for me pleaseContent Marketing with ClickUp
Every content marketing team requires robust tools to manage internal processes effectively—everything from content creation to distribution and result measurement.
ClickUp is a comprehensive content marketing software platform with multiple tools and features designed to simplify content marketing workflows and enhance overall effectiveness. Here are key features that can significantly benefit any digital marketer:
Project management
Content teams keep juggling multiple projects, stakeholders, and marketing OKRs. This is where a project management tool comes in handy.
ClickUp’s marketing project management platform helps teams work better together by connecting workflows, documents, and dashboards in real time. It makes everyone move faster, work smarter, and save time.
Use ClickUp’s Whiteboards to collaborate with the whole team and tap into the creative power of each member. Create roadmaps and workflows with your team to ensure everyone is on the same page.
Connect your marketing roadmaps to go-to-market plans and divide them into tasks with clear owners and timelines. This way, everyone on your marketing team knows where they are in the project and the progress they are making.
You can also use ClickUp Dashboards to enhance your team’s workflow visualization. View your task and project status through graphs and charts for quick analysis. For instance, get a visual overview of how different campaigns perform based on demography.
Another powerful strategy to streamline your marketing activities is to use task templates. A task template is a pre-designed framework crafted to efficiently list, prioritize, organize, and track tasks or activities.
ClickUp’s task templates are a powerful tool to streamline your workflow. These templates can be customized for various tasks, from bug reports to blog posts and landing pages. Utilizing these templates can automate many redundant tasks, saving time and ensuring consistency in your work.
ClickUp offers various views to visualize and interact with tasks and projects. Whether it’s a List View, Calendar View, Kanban Board, or Gantt Chart View, you can choose the format that best fits your needs.
This allows content marketing teams to effectively organize their campaigns and schedules, enhancing productivity and collaboration within the team.
Editorial calendar
Every content team needs a calendar to track all content creation and marketing activities. You can download some content calendar templates, make a few edits as per your requirements, and use them right away!
Plan what content to publish, when, and how frequently with the help of ClickUp’s Editorial Calendar template. It helps you visualize your daily, weekly, and monthly publishing plans to keep resources ready and never miss deadlines.
AI assistance
Writing is the most important part of any content marketing activity. However, producing quality content takes a lot of time and effort.
Whenever you need extra help with marketing copy, get ClickUp Brain’s AI Writing Assistant on board. It will assist you in any content creation task, reduce time spent on research, and even prevent writer’s block with research-backed prompts and outlines.
If you prefer writing your copy, we recommend having a companion look at your piece. And what better companion than ClickUp’s AI assistant to edit your copy and offer suggestions for improvement?
Collaboration
Marketing is a team sport; content marketers must collaborate with multiple people in real time to get results. Writers, editors, social media managers, content strategists, and others must be on the same page to run successful content strategies and marketing campaigns.
With ClickUp Docs, get multiple people to work on the same document simultaneously. This helps everyone be on the same page and collaborate efficiently.
Customize documents with nested pages, styling options, and formatting tools for enhanced marketing presentations. Your teammates can give inputs through comments and suggestions.
Collaborate in real-time with team members, facilitating seamless teamwork and idea exchange. Tag each other wherever needed to get some work done or clarify doubts. This is especially helpful when you’re working on tight deadlines.
Securely share docs with privacy controls and manage permissions for effective collaboration. This helps ensure those secret or budding marketing ideas stay with only the relevant stakeholders.
Summarize this article for me pleaseGo Team Content!
Podcasts are a great way to acquire information and knowledge while doing daily work. The challenge lies in identifying podcasts that align with your needs and can add the most value to you. We hope our list of the best content marketing podcasts will be useful there.
After you’ve gathered knowledge from these podcasts, consider tools that can help you implement it. ClickUp is a powerful project management tool that many teams use to manage their content marketing efforts.
Whether you need to work on a go-to-market strategy or plan your customer marketing activities, ClickUp has multiple features and ready-to-use marketing planning templates to help you and your team make the process faster, easier, and more effective.
And if you’re planning to start a podcast, you can refer to podcast templates to plan and manage it better.
Get started with ClickUp by signing up now!
Summarize this article for me pleaseCommon FAQs
1. What are podcasts in content marketing?
Content marketing podcasts are audio programs that provide valuable information, insights, or entertainment to a target audience. They are a powerful medium for businesses to engage with their audience, build brand awareness, and share expertise in a convenient, accessible format.
2. What type of marketing is a podcast?
A podcast is a form of content marketing that allows businesses or individuals to engage and attract audiences through audio content. It serves diverse marketing purposes, including building authority, increasing brand awareness, generating leads, and offering SEO benefits through transcriptions.
Podcasts can also integrate other strategies like influencer marketing or sponsorships based on creators’ goals.
3. Are podcasts a good marketing tool?
Podcasts can be a highly effective marketing tool for businesses and individuals. They provide a unique platform for building brand authority, reaching a wider audience, and fostering a direct connection with listeners.
The engaging nature of audio content helps deliver valuable information or entertainment, creating a strong bond with the audience. Additionally, podcasts contribute to brand visibility and community building and can be monetized through sponsorships or product promotions.
As an adaptable and accessible medium, podcasts offer a versatile way to enhance marketing strategies.
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