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Book Summary: Good to Great by Jim Collins

Why do some companies make the leap and others don’t?

Jim Collins’s Good to Great addresses one critical question: How do companies go from being just good enough to achieving greatness? 

Originally published in 1994, this book is still regarded as one of the most coveted business management books to date. 

In their quest to find answers, Collin and his research team meticulously studied companies for five years and outlined unique concepts to help businesses flourish and grow.

They handpicked 28 companies recognized for their stellar results and compared them to their competitors.

They then created a step-by-step guide that embodies a methodical way to help business owners improve their ways of thinking.

This Good to Great summary will not only walk you through those steps but also present key takeaways from the book and empower you to make your business a force to reckon with.

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Good to Great Book Summary at a Glance

Good to Great Book
via Amazon

Even though Good to Great was originally written for businesses, the principles can be applied to any professional goal or even a personal quest toward excellence.

The book espouses the personal values of self-assessment, searching for a purpose, and establishing a solid foundation, all of which you can rely on across all walks of life.  For businesses, in particular, the author has emphasized using a phasic approach to go from success to resounding success. 

The Good to Great framework comprises three key components: A process, phases, and a flywheel.


The Good to Great process is a clear path to greatness that involves steadily progressing upward, achieving milestones along the way. This journey signifies continuous efforts to build a strong foundation and aim for excellence in various aspects.

The inflection point—a moment of innovation—marks a crucial juncture where strategic moves lead to a significant leap forward. It’s the culmination of hard work and commitment that propels you to a higher level of accomplishment and success.


There are three key phases that companies go through in the Good to Great journey.

  • Disciplined people: This is stage one of the journey and primarily revolves around having great leadership and a team of deeply passionate employees who are focused and disciplined at work. It’s about getting the right people on board.
  • Disciplined thought process: The second stage is an amalgamation of a deep understanding of brutal facts and establishing a foundation of core values that promotes a framework of innovation, growth, and resilience
  • Disciplined action: The final phase involves creating a safe space where people will collaborate and work towards a singular goal with freedom and autonomy


The flywheel represents the overall model starting with getting the right people on the bus which then builds momentum through the three phases, allowing the good companies to break through to great results. 

The process involves carefully analyzing what actions will lead to the best outcomes in the future. Then, step by step, you take those actions, consistently pushing a metaphorical flywheel—a representation of ongoing efforts.

This continuous and deliberate momentum eventually leads to the moment of success. 

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Key Takeaways from Good to Great by Jim Collins

Good to Great details core concepts that are backed with extensive research. These principles can help you thrive and carve out strategies required to make your vision a reality. 

These are a few core concepts that left a profound impression on readers:

1. Level-5 leadership

Collins identifies Level-5 Leadership as a unique quality found in CEOs of truly exceptional companies. It refers to the highest level in a hierarchy of leadership capabilities that Collins observed in executives at companies that leaped from good performance to great results. 

Successful entrepreneurs often share a key trait, humility. They acknowledge they don’t know everything and are committed to doing right by their stakeholders. 

Level-5 leaders view their business not just as a financial success but as a vehicle to positively impact lives. Level-5 leadership blends professional will and ambition with humility— creating a personal journey from good to great for everyone involved.

2. First who, then what

The most crucial lesson from Good to Great is getting the right people onto the bus, according to Jim Collins. It’s not just about filling seats, but it’s about assembling a team that drives the organization forward.

Before plotting direction or strategy, focus on building a team that embodies the ethos and vision of the company. Human capital is the bedrock of transformative success.

Transitioning can be tough, but replacing or reassigning is essential to avoid the wrong people and culture. Collins concludes that A-players set the tone, ensuring behavioral standards that align with building a successful business.

3. Confront the brutal facts

Collins introduces the ‘Stockdale Paradox,’ named after one Admiral Stockdale who survived r eight years as a prisoner of war in Vietnam. 

He says that holding on to hope while still maintaining a clear-eyed view of the (harsh) reality of your situation is key in the journey to greatness. The ability to deal with these two opposing ideas simultaneously is the essence of the Stockdale Paradox.

Good to great companies embrace facts for progress. Ignorance is the antithesis.

Many organizations stay in denial about industry changes, which ultimately lead to unprecedented challenges.

Despite challenges, holding onto a clear BHAG (Big Hairy Audacious Goal) allows good companies to persevere. 

4. The Hedgehog concept

Discovering your company’s Hedgehog Concept involves answering three crucial questions: What ignites your passion? What can your business excel in? Where does profit intersect with your proficiency?

These three circles, per Collins, unveil your BHAG or mission. This process compels you to understand your customer and their challenges, defining your organizational focus.

Collins’ Hedgehog Concept advocates aligning passion, proficiency, and profitability, drawing inspiration from the fox-and-hedgehog parable. The fox pursues many ends, while the hedgehog focuses on one big unifying idea. Great companies become hedgehogs by simplifying their focus around a core concept they can be the best at. Rather than scattering efforts, success lies in cultivating a deep understanding of where passion, excellence, and economic viability converge.

This concept requires mastering a core niche for sustainable success, urging organizations to cultivate depth, focus, and unwavering clarity. 

5. Technology accelerators

Collins notes that enduring great companies approach technology differently. They steer clear of trends and don’t chase after technology for technology’s sake. Instead, they adopt technologies tailored to their hedgehog concept to accelerate their results.

Collins emphasizes that technology does not itself create breakthrough results. But applied selectively, it can accelerate the flywheel once greatness factors are already in place. It is an amplifier of momentum rather than a creator.

If your business struggles with IT, change people, suppliers, or tools; don’t halt investments. 

Your competitors leverage technology and organizational tools to gain an edge. Staying competitive requires strategic use of tech. 

6. The Flywheel Effect and the Doom Loop

The transformation from a good to a great company isn’t a sudden event but a gradual process, much like turning a giant flywheel.

The Flywheel concept in the book illustrates sustained success through the consistent execution of sound principles. Each push, choice, and strategy contributes cumulatively toward achieving business greatness.

Conversely, the Doom Loop represents a vicious cycle of lurching back and forth with no unified direction. Impatiently chasing instant results dissipates energy across fragmented priorities,  preventing the steady momentum of the flywheel, and causing progress to grind to a halt. 

7. The Council

Great companies create an inner sanctum of team members—The Council—who are reliable, hardworking, and effective in providing a variety of inputs and feedback to the company leaders. They also use their skills and wide experience to influence important business decisions.

In summary, greatness comes from a blend of visionary thinking and enforcing discipline. Get the right people, confront data, leverage technology, build a culture of discipline, and execute with consistency.

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Here are some of the most quotable quotes from the management classic. 

Few people attain great lives, in large part because it is just so easy to settle for a good life.

Collins remarks that it is easier to settle for mediocrity as it offers comfort and complacency. To achieve greatness, you need courage and effort to do something out of the box.

Technology can accelerate a transformation, but technology cannot cause a transformation.

Pioneering technology should be a medium and not your ultimate strategy. Good to great leaders carefully select technologies that align with their business goals rather than being the only focus.

Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice.

If you think greatness is a function of luck, think again. External factors alone don’t determine greatness—they rely heavily on your decisions and actions.

People are not your most important asset. The right people are.

When it comes to hiring people, always choose quality over quantity. The knack for choosing the right kind of people is very important in changing from a good to a great company in the long run.

Yes, the world is changing and will continue to do so. But that does not mean we should stop the search for timeless principles.

It is essential not to get swayed by changing circumstances and lose faith. Instead, build core values that will help you stay updated and navigate you through any change whatsoever. 

If these Good to Great quotes have you all inspired and ready to take action, we’ve got just the right tool for you to get started. 

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Applying Good to Great Principles with ClickUp

Collins’s book provides a reliable guide for attaining excellence.

Now, let’s break down these methods using the advanced features of ClickUp, one of the most comprehensive productivity platforms for individuals as well as teams. 

From handling documents to delivering top-notch products, ClickUp can help you streamline all your business operations for peak productivity.

If you’re wondering how to create a space where every employee performs their best and how to get the most out of their work, ClickUp can help.

Organizational management with ClickUp

The crux of Good to Great is tightly tied to the principles of disciplined individuals, strategies, and output. ClickUp offers teams a suite of features to achieve all of that. 

Tailor ClickUp’s Project Management capabilities to your hedgehog concept. Design custom workflows and eliminate the busywork of project tracking with ClickUp Automation. Access real-time ClickUp Dashboards that keep team members aligned on project progress and foster a culture of accountability and responsibility.

ClickUp Dashboard
Personalize widgets in ClickUp to get a fuller view of important milestones, sprints, projects, and more

Task management—The cornerstone of disciplined people

 Disciplined people help your organization become great and clear task management can be the means to this worthy end. With ClickUp Tasks, teams can have full accessibility and freedom to manage their tasks well and stay on track to achieving greatness.

A fantastic feature of ClickUp is that the users can distill complex problems and projects into smaller tasks, then assign roles and responsibilities, and finally set timelines for completion. 

This helps boost productivity and accountability within the teams, where every member performs a specific action, which leads to the overall success of the whole organization. 

ClickUp Task Management
ClickUp Tasks offers customizable views, API integration with other tools and platforms, time tracking, mobile accessibility, collaboration tools, and access control

Prioritization—The foundation for disciplined thought 

Collins emphasizes the importance of prioritization in. a good to great company, insisting organizations focus on substantial tasks. Using ClickUp for Project Management equips organizations to establish clear objectives and priorities.

It enables a mechanism that supports the strategic allocation and management of resources, maximizing output that rolls up to overarching objectives.

Here are some of the key prioritization features in ClickUp that can help teams focus on what matters most:

  • ClickUp Task Priorities: Assign a priority like High, Normal, or Low to any task or list to indicate its relative importance
  • Due Dates: Set due dates on tasks to signal when work needs to be completed. Overdue tasks are flagged visually
  • Dependencies: Link dependent tasks together so teams know which pieces need to get done first
  • Custom Status: Visually label tasks as In Progress, Completed, or Stuck to show what’s currently being worked on
  • Start Dates: Add start dates to tasks so teams can sequence work in the right order
  • Sort tasks: Sort tasks by priority, due date, assignee, status, etc. to quickly surface what needs attention
  • Workload: Review team member’s task workload before assigning to avoid overloading

What’s more? ClickUp comes with 15+ custom ClickUp Views to prioritize tasks and responsibilities easily!

Goals—The driving force behind disciplined action 

To follow Good to Great patterns, Collins recognized the importance of achievable tangible goals. Goal management is the secret sauce here—its features align with this principle to the tee.

Use ClickUp Goals to spell out their Big Hairy Audacious Goals (BHAGs) and measure progress. 

This ensures that you and your project team are constantly engaged with the bigger picture and goals.

ClickUp Goals
Stay on track to hit your objectives with clear timelines, measurable targets, and automatic progress tracking in ClickUp

With ClickUp, you can set clear targets to track progress through visual representations using

  • Progress Roll-Ups
  • Task Targets
  • Number Targets
  • Monetary Targets
  • True/False Targets
  • Descriptions 

ClickUp’s task tools further send reminders and help build detailed to-do lists to keep individuals and teams on their toes, creating positive work habits. This ensures there are no missed deadlines. It also develops momentum and accelerates productivity.

The tool helps you to track and adjust your estimates:

  • See your team’s day-to-day capacity in the Workload view
  • Drop tasks on Calendar view to schedule estimates
  • Monitor progress time for anyone’s tasks in the Box view 

Time Tracking for Enhanced Productivity

Optimizing time is a hallmark of disciplined organizations. 

ClickUp’s time-tracking capability empowers teams to improve time management by way of effective planning. You can develop a culture of discipline and efficiency and strengthen your project management skills.

  • View your team’s availability for planning projects
  • See if you’re on track to hit goals with the time remaining
  • Export time estimate data to build reports of your own
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Going from Good to Great with ClickUp 

In this Good to Great book summary, we’ve seen how Jim Collins’s key concepts can transform into strategies for corporate success, business growth, and leadership excellence. =

With ClickUp, organizations can fast-track their journey to attaining their final objective—their BHAGs—and get superior results. Start right away—sign up for ClickUp

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