50 Core Values Examples to Help You Build a Strong Company Culture
What do you value as a company?
This is a question that many business owners struggle with. It can be tough to come up with a list of core values that represents your organization accurately, but it’s important to get this right.
Your corporate values are the foundation of your workplace culture—they let others get an inside look at who you are as a company, and can have a huge impact on your recruiting and hiring efforts, employee engagement, and overall success.
So, to help inspire your company and define your work culture, here are core values examples from 50 successful companies across different industries. Whether you’re just starting out or you’ve been in business for years, these examples will give you some inspiration for determining what’s important to you and your team!
- How Company Core Values Can Help Your Business
- 50 of the Most Inspiring Core Values Examples for Your Team
- 1. ClickUp
- 2. Slack
- 3. Apple
- 4. Adobe
- 5. LinkedIn
- 6. Spotify
- 7. Lyft
- 8. Airbnb
- 9. National Parks
- 10. Starbucks
- 11. Salesforce
- 12. Donorbox
- 13. Target
- 14. Netflix
- 15. Ling App
- 16. Hubspot
- 17. Checkr
- 18. IKEA
- 19. Wizve
- 20. Google
- 21. Figma
- 22. American Express
- 23. Techtopia
- 24. Headspace
- 25. Amazon
- 26. Rank Secure
- 27. Semrush
- 28. Aldi
- 29. Kizik
- 30. Trader Joe’s
- 31. Fig Loans
- 32. Mayo Clinic
- 33. Okta
- 34. Crediful
- 35. Soul Cycle
- 36. Marriott
- 37. Snackable Solutions
- 38. Tinuiti
- 39. Front
- 40. GoodHire
- 41. Life Time Fitness
- 42. Buy Here Pay Here
- 43. SocialBee
- 44. Assisted Living Center
- 45. BetterUp
- 46. Clario
- 47. Calendly
- 48. Jolly SEO
- 49. AIG
- 50. Zach Grove
- Define and Live By Your Core Values
How Company Core Values Can Help Your Business
In simple terms, core values are your organization’s collective and fundamental beliefs, vision, mission, personal and work ethics, and core principles.
It’s your company’s personality, the DNA of your organization, the reason why your company exists, and the north star that continuously guides your business toward your mission and vision. And in order to move your business forward in the right direction, teams across different departments will need to work together, believe in the same values, and practice them consistently at work.
So if you’re asking yourself, “Why does any of this matter?” Here are a few reasons why:
- Performance: Teams feel empowered to perform at their best when core values align with corporate strategy and goals.
- Talent Acquisition: Your organizational culture can help prospective employees decide if your company matches their personal core values, priorities, and goals when searching for a new position.
- Competitiveness: Knowing what the company stands for makes you more competitive in the marketplace and as an employer.
- Business Decisions: Knowing your company’s culture can help executives and project managers make informed decisions and take smarter calculated risks.
Now, it’s time to explore some of the best and most common core values that have shaped some of the most successful companies today. Here are 50 companies and their top values!
50 of the Most Inspiring Core Values Examples for Your Team
Deliver the best customer experience
We are customer obsessed and create space for open communication and feedback, and empower ourselves to fix problems and say yes, with collective customer interest in mind. This value applies internally as well when working cross-functionally with other teams!
Grow 1% every day
We support the professional growth of our crew and believe in progress toward perfection. We hold ourselves back by trying to get it perfect when the fastest growth is incremental, and we’re not afraid to fail lightly, as long as we learn and don’t repeat the same mistakes.
Have fun, find joy, and be you
Personal core values and well-being are important to us, and with big goals comes hard work, but time is too precious not to have fun along the way. We promote a fun company culture through team building, encourage our crew to strive for greatness, transparency, and respect, and create a safe space to show up and be vulnerable, bold, daring truly, agree, disagree, laugh, cry, experiment, and play.
Work hard and be an owner
We enjoy work, think in creative ways of solving problems, see the compounding fruits of our labor, and assume shared ownership in decisions, issues, and outcomes.
Normal f*cking sucks
We strive to build an organization that encourages freedom and responsibility. And while everyone has goals to accomplish, we encourage our crew to have creative freedom on how to achieve that goal in ways that make sense to them.
Pay it forward with random acts of kindness
We create and sustain a safe and supportive culture and help out whenever we can. We encourage our crew to check in with your people and keep your finger on the pulse of how they are doing not only professionally but also personally, which forms open and honest relationships among peers.
Encourages leaders and representatives to be empathetic and courteous to each other and their customers
Show integrity and take accountability for all actions
Support diversity in the workplace
Promote harmony, provide equal opportunities, and practice inclusion through internal programs
We believe in providing consumers, small businesses, and other organizations access to hardware, software, services, and technology that are needed to achieve their goals
Education gives everyone more ways to realize their potential; that’s why we are committed to providing people from all backgrounds to learn through partnerships in over 100 countries
Inclusivity, racial equity, and justice
As a global leader, Apple acknowledges its responsibility to help promote equality and fight against injustices worldwide.
We are sincere, trustworthy, and reliable.
We’re highly creative and always striving to connect new ideas with business realities.
We’re inclusive, open, and actively engaged with our customers, partners, employees, and the communities we serve.
Trust and care
Create trust by practicing integrity, compassion, honesty, and respect.
Keep a growth mindset to create big ideas, while also providing value and finding joy in everyday interactions.
Prioritize each employee’s success to help develop leaders and productive teams.
We’re original and creative in our thinking. To us, innovation is a default mindset – a hard-wired desire to improve things.
The best relationships are based on mutual trust and respect. We want to be fair and transparent in everything we do. We don’t micro-manage; we trust each other to do a great job.
We say yes to fun. We’re a playful company and a playful brand. We always have been. We never take ourselves too seriously.
Wow our customers
We go above and beyond to serve others with high-quality products and hospitality they can rely on. We work hard to leave our customers with a smile.
We have grit. There is no job too small, nor challenge too big. We are all in. We think long-term and always optimize for Lyft as a whole. We never say, “that’s not my job.”
Take pride, be humble
We take pride in our work, and whatever we do, we do it well. We assess our own work critically, and we’re the first to call out our shortcomings, and continuously push ourselves and others to improve and set a higher bar.
Champion the mission
We’re united with our community to create a world where anyone can belong anywhere.
Embrace the adventure
We’re driven by curiosity, optimism, and the belief that every person can grow.
Be a cereal entrepreneur
We’re determined and creative in transforming our bold ambitions into reality.
When the employees are honest, it automatically reflects on our work.
Team spirit and continuous learning
We believe in Kaizen, a Japanese concept in which everyone on the team contributes to continuous improvement.
Being open to feedback and showing respect to others
Culture of warmth
We believe in creating a culture of warmth and belonging, where everyone is welcome
Delivering our very best in all we do, holding ourselves accountable for results.
Being present, connecting with transparency, dignity, and respect.
We act as trusted advisors and earn the trust of our customers, employees, and extended family through transparency, security, compliance, privacy, and performance
We innovate and expand our business offerings to provide all our stakeholders with new avenues to achieve ever-greater success.
Hearing diverse perspectives fuels innovation, deepens connections between people, and makes us a better company.
We encourage development and innovation through research and audacious action
Passion for progress
We have a strict focus on excellence and effect
We behave with decency, morality, and consideration
We value diverse voices and approaches. We act with authenticity and respect. We create equitable experiences for all.
We build trusted relationships. We collaborate across business functions. We recognize and celebrate progress.
We do what is right for Target, our team & guests. We deliver results that matter. We continually learn by valuing progress over perfection.
Honest and productive feedback
Meaningful feedback can be hard to give or accept. But like any new habit, it gets easier with practice. So we help people learn to give and receive feedback through coaching and modeling the behaviors we want to see across the company.
Freedom and responsibility
Our goal is to inspire people more than manage them. We want our teams to do what is best for Netflix. This, in turn, generates a sense of responsibility, accountability, and self-discipline that drives us to do great work.
People over process
Our people-first approach allows us to build a dream team and be more flexible, creative, and successful in everything we do.
15. Ling App
We rely on data to drive our decisions.
Curious with an open mind
We view every day as a new learning opportunity and use open feedback to improve ourselves.
We try new things. We move fast.
At HubSpot, you’re encouraged to think like a founder and take ownership. We believe amazing people should be trusted to do amazing work.
There’s no inner circle at HubSpot. We share information openly and often so that employees can make decisions and drive impact for our customers.
We’ve always believed results matter more than where or when they’re produced. HubSpotters have the flexibility to work remotely, take unlimited vacations, and build a work-life “fit” that matches their personal and professional goals.
We are all on the same team working towards the same goal, and everyone is open to learning from each other. This creates a culture of compassion and empathy.
We want to hear the good, the bad, and the ugly so we can continue to improve as a team. This makes our workplace a safe and trust-filled environment.
We are passionate about our work and persevere through difficult times. We use our failures to learn and grow.
Give and take responsibility
We believe in empowering people. Giving and taking responsibility are ways to grow and develop as individuals. Trusting each other, and being positive and forward-looking inspires everyone to contribute to development.
Renew and improve
We are constantly looking for new and better ways forward. Whatever we are doing today, we can do better tomorrow. Finding solutions to almost impossible challenges is part of our success and a source of inspiration to move on to the next challenge.
Lead by example
We see leadership as an action, not a position. We look for personal values before competence and experience. People who ‘walk the talk’ and lead by example. It’s about being our best selves and bringing out the best in each other.
Our team members are always looking for new ways to improve and grow, and they are constantly pushing themselves to be the best.
Our team members are always looking out for one another, and they are quick to offer help when needed.
We strive to produce the best results possible, and we are always working to improve our performance.
Focus on the user and all else will follow
Since the beginning, we’ve focused on providing the best user experience possible. Whether we’re designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line.
It’s best to do one thing really, really well
With one of the world’s largest research groups focused exclusively on solving search problems, we know what we do well, and how we could do it better.
You can be serious without a suit
Our founders built Google around the idea that work should be challenging, and the challenge should be fun. We believe that great, creative things are more likely to happen with the right company culture.
Love your craft
We build for builders and try to make complex things feel simple. We ask why until we get to the core and continually focus on solving the right problem, not just shipping work.
Grow as you go
Everyone’s a work in progress, and we’re here to help each other grow.
Run with it
Building Figma is about taking initiative, being bold, and charting a new course, not running a playbook. Figmates are building the future of design by tackling big, scary, exciting challenges like Figma’s future depends on it. Because it does.
22. American Express
We respect people
We trust and respect one another for who we are and what we contribute. We are accountable to one another and empower every voice through open, courageous dialogue, so others feel heard.
We back our customers
Relationships are at the heart of our business. We strive to be essential to our customers by delivering exceptional products, services, and experiences every day – and promise to have their backs in everything we do.
We do what’s right
Customers choose us because they trust our brand and people. We earn that trust by ensuring everything we do is reliable, consistent, and with the highest level of integrity.
We are committed to doing what is right and being truthful about it, even when it’s not easy or popular. This value guides our actions and decisions.
When we work together, we create an environment of trust and respect that allows us to challenge and push each other to improve.
We believe that to stay relevant and successful, we must evolve and find new ways to do things constantly.
We accelerate each other and are accountable to each other to deliver on our vision.
We bravely go to new places, knowing we have the support of our team.
We learn that when we listen to others, we cultivate the curiosity and empathy to unlock innovation.
Leaders are owners. They think long-term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job.”
Learn and be curious
Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them
Invent and simplify
Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here.” As we do new things, we accept that we may be misunderstood for long periods.
26. Rank Secure
Honesty and transparency
We have transparency in our dealings with both employees and customers, and that builds trust.
Building lasting relationships with customers
Communicating effectively, addressing their concerns, and offering solutions to build rapport and create loyalty.
It’s what you have here by default. Speak up and be your true self
Sense of Ownership
We all share the desire to set things into motion. Drive the projects you find meaning in, because it’s not worth wasting time on
We are always looking to make things better. Change is exhilarating, it doesn’t have to be scary.
Stands for our commitment to our people, customers, partners, and the environment
Creates efficiency, clarity, and clear direction within our organization as well as for our customers.
We mean what we say. We are consistent in our dealings with people, products, price, and all other aspects of our day-to-day professional life.
We have a hybrid flexible schedule giving agency for each employee to construct their own work-life balance.
Valuing what everyone brings to their role and the company.
Support learning to allow innovation and continue growing as an entire organization.
30. Trader Joe’s
Caring for the community
Through our longstanding Neighborhood Shares Program, our stores donate products that go unsold but remain fit to be enjoyed to local food recovery agencies.
More than ever, sustainability has been a central focus in our work as your neighborhood grocery store.
We are dedicated to providing an environment that is safe, welcoming, inclusive, and respectful for all Crew Members and customers.
31. Fig Loans
Value our customers’ time
We are efficient and transparent, which builds real, trusting relationships with our customers.
Offer genuine help
We provide paths to financial stability for all.
Deliver quality service
We stand behind our commitment to offering financial products to our customers in a socially responsible way.
32. Mayo Clinic
The first value shows the clinic‘s aim to adhere to the high standards of ethics, professionalism, and personal responsibility so that patients trust the healthcare center.
We inspire hope and nurture people’s well-being by respecting their emotional, physical, and spiritual needs.
We believe in “giving respect to get respect.” That is why it cultivates the value of treating everyone in a diverse community with respect and dignity. It includes patients, colleagues, and their families.
Never stop innovating
With anything we do, we react quickly, and strategically, and always think about the future—we’re committed to pushing the boundaries of transformation with smart solutions driven by customer needs.
Act with integrity
Integrity is about honesty, decency, and respect that we exhibit every day as we work with each other, our customers, our partners, and the extended community.
Empower our people
We want every employee to know that Okta belongs to them and that they have a stake in our shared wins.
Commitment to customers
We expect our team to work with the customers to find the best solutions for them.
The field we work in is constantly evolving, and it is vital to the business that the team evolves with it.
We believe that talent is to be found in people of every description.
35. Soul Cycle
We’re a community
We’re passionate participants and leaders within our communities. We work together to create a sanctuary where all are celebrated.
We embrace change
We adapt, enhance, and evolve as we grow, welcome feedback, and approach every challenge with an open mind and heart.
We adapt, enhance, and evolve as we grow. We welcome feedback and approach every challenge with an open mind and heart.
Put people first
Take care of associates, and they will take care of the customers.
Act with integrity
We hold ourselves to uncompromising ethical and legal standards. This extends to our day-to-day business conduct, our employee policies, our supply chain policies, our environmental programs and practices, and our commitment to human rights and social responsibility.
We’re driven to continually challenge the status quo and anticipate our customers’ changing needs with new brands, new global locations, and new guest experiences.
We believe that successful small businesses and start-ups give people hope. They are shining examples of what can be achieved through focus and determination.
Empowerment and Community
Our mission-driven podcast empowers our community of entrepreneurs to thrive by transforming themselves and their businesses. This mission shapes the culture of the small team behind the podcast.
Don’t just do it. Own it
We take responsibility for our teammates, our clients, and our own personal happiness. We empower our employees to be the experts they are. If you can dream it, and you can do it, we’ll work with you to make it happen.
Talent over geography
While we’d absolutely love to have you around in one of our offices—and you can see them all below— you’re welcome to join us either way. Talent and drive transcend state lines.
Empowerment and education
Whether you’re interested in getting an edge in Analytics or working on your client communication skills, we want to help you learn. It’s just another way we invest in our people, and it’s always worth it.
Being transparent means making relevant information and context easily accessible so that everyone can be more efficient and effective.
We trust each other to make the right decisions, and we support each other in pursuit of our goals. But, we know we’re not perfect, and things won’t always go to plan. So when things go south, we talk about it and learn from our mistakes.
We recognize our differences and embrace the new perspectives those differences can provide, and we also understand that everyone has biases. Rather than ignore them, we strive to learn why they exist and how we can overcome them.
We want to exceed expectations at every turn, with careful attention to detail and an emphasis on quality.
This means doing things in ways that are always ethically and morally correct.
Support a culture of inclusion
Create safe and respectful spaces, so everyone is encouraged to participate.
Expand the community
Build strategic relationships that create an impact across social and economic barriers.
Close the gap
Assess and revise our recruiting and casting practices.
We act with integrity in everything we do. We are honest, transparent, and ethical in our dealings with others.
We are constantly looking for new and better ways to do things. We encourage creativity and out-of-the-box thinking.
We strive to make a positive impact in everything we do. We want to make a difference in the world and leave things better than we found them.
We act like owners. We treat our customers’ businesses as our own – with attention, care, and by putting their best interest first.
We choose continuous learning, always improving our skills, and growing as individuals.
Yes, it’s a made-up word. Who says we can’t do that? It shows we’re innovative, creative, digitally savvy, and willing to take risks.
We believe in being upfront and honest about fees and application processes so that our clients don’t feel sidetracked
By offering free care information, we also make it possible for seniors to access the help they need.
It’s equally important that we honor their privacy in these situations; every applicant has a story worth protecting.
Find meaning in what we do through crafting excellence.
Perseverance is driven by determination and passion.
What sets you apart makes us unique.
Privacy and online security
We believe in the fundamental human right to staying private and secure online. Our employee’s right to privacy in the workplace is important too, so ensuring work-life boundaries are respected is a result of our core values
We are a people-first company, and know the importance of human support, especially in the technology industry.
Find a way
We never settle, never accept “it works well enough” or “that’s how we have always done it” reasoning. Our people take action, adapt quickly and persevere in the face of obstacles until they make meaningful progress.
We operate as a lean and efficient team, but recognize that quality and speed go together as counterweights—neither is sufficient alone.
Strive for excellence
We are self-starters who crave empowerment, actively pursue opportunities for impact and are driven to produce exceptional results
48. Jolly SEO
Show equal commitment to providing consistently high-quality work.
We rely on the team to record their work accurately and honestly.
We set clear expectations, and are proactive and accountable.
We are aligned, stronger together, and operate as one team.
Be an ally
We strive for inclusion, listen, learn, and speak with our actions.
50. Zach Grove
We value integrity and take responsibility for all our actions.
“Bring Innovation” value encourages team members to bring new growth ideas to the table.
This means that we don’t subscribe to toxic “grinding” and “hustle culture.”
Instead, we’re deliberately calm and chill.
Define and Live By Your Core Values
When it comes to identifying core values, there are a few things you need to keep in mind.
First and foremost, what is important to you as a business? What do you stand for? And most importantly, what are your employees’ personal core values?
It’s also important to remember that not all values are universal or equal. Some may even conflict; you’ll have to choose the ones that are aligned with your own core values and vision statement. Use this core values list to help you create strong and authentic guiding principles that resonate with your business, employees, and customers.
Once you have determined your company values, make sure to share them regularly with your team to keep them motivated and aligned with your goals. Setting the tone for your company culture will help you attract and keep like-minded people who share your values and desire to succeed, which will help your business thrive for years to come.