Core Values Examples

100 Team Core Values Examples to Help You Build a Strong Company Culture

What do you value as a company? 

This is a question that many business owners struggle with. It can be tough to come up with a list of core values that represents your organization accurately, but it’s important to get this right. 

Your corporate values are the foundation of your workplace culture—they let others get an inside look at who you are as a company, and can have a huge impact on your recruiting and hiring efforts, employee engagement, and overall success. 

So, to help inspire your company and define your work culture, here are 50 common core values examples for your team and 50 core values examples from successful companies across different industries to inspire your even further. Whether you’re just starting out or you’ve been in business for years, these 100 examples will give you some inspiration for determining what’s important to you and your team!

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How Company Core Values Can Help Your Team

In simple terms, core values are your organization’s collective and fundamental beliefs, vision, mission, personal and work ethics, and core principles. 

It’s your company’s personality, the DNA of your organization, the reason why your company exists, and the north star that continuously guides your business toward your mission and vision. And in order to move your business forward in the right direction, teams across different departments will need to work together, believe in the same values, and practice them consistently at work. 

So if you’re asking yourself, “Why does any of this matter?” Here are a few reasons why:

  • Performance: Teams feel empowered to perform at their best when core values align with corporate strategy and goals. 
  • Talent Acquisition: Your organizational culture can help prospective employees decide if your company matches their personal core values, priorities, and goals when searching for a new position.
  • Competitiveness: Knowing what the company stands for makes you more competitive in the marketplace and as an employer.
  • Business Decisions: Knowing your company’s culture can help executives and project managers make informed decisions and take smarter calculated risks.

Check out the list below for common core values you can choose from to shape your team!

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50 Team Core Value Examples for your Business

1. Respect and Integrity
2. Quality
3. Innovation
4. Teamwork
5. Accountability
6. Transparency
7. Collaboration
8. Continuous Learning
9. Positivity
10. Loyalty
11. Empathy
12. Inclusivity
13. Creativity
14. Passion
15. Honesty
16. Diversity
17. Adaptability
18. Flexibility
19. Open-mindedness
20. Communication
21. Respect for Individuality
22. Punctuality
23. Fun
24. Gratitude
25. Professionalism

26. Proactivity
27. Problem-solving
28. Self-improvement
29. Commitment to Excellence
30. Objectivity
31. Positive Attitude
32. Ambitiousness
33. Quality of Service
34. Excellence
35. Reliability
36. Honoring Commitments
37. Growth Mindset
38. Balance of Work/Life
39. Focusing on Solutions
40. Going Above and Beyond
41. Respect for Privacy
42. Listening to Customers
43. Pursuing Growth Opportunities
44. Resourcefulness
45. Self-awareness
46. Collaboration
47. Teamwork
48. Willingness to Learn
49. Developing Professional Networks
50. Becoming an Expert in Your Field

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Company Core Value Statement Example

A core value statement is a declaration of the principles that guide how a company operates and behaves. Our core values are not just words on paper; they shape our culture and define who we are as a team.
Here’s an example:

At our company, we are committed to upholding the following core values:

  1. Innovation: We believe in constantly pushing the boundaries and exploring new ideas to provide our customers with cutting-edge technology solutions that exceed their expectations.
  2. Integrity: We value honesty, transparency, and ethical behavior in all aspects of our business, from our interactions with customers to our internal decision-making processes.
  3. Collaboration: We believe that teamwork and collaboration are essential to achieving our goals and creating a positive work environment where everyone feels valued and supported.
  4. Continuous improvement: We are committed to continuously learning and improving our skills and processes to provide the best possible solutions and services for our customers.
  5. Customer focus: We prioritize our customers’ needs and satisfaction above all else, and strive to provide personalized and exceptional service that exceeds their expectations.

We believe that by consistently embodying these values in our work, we can achieve our mission of becoming a leading technology solutions provider while providing a positive impact on our customers, employees, and society as a whole.

Use this core value statement template to craft your company’s core values statement:

At [Company Name], we are committed to upholding the following core values:

  • [Description or explanation of how this value is important to our company]
  • [Description or explanation of how this value is important to our company]
  • [Description or explanation of how this value is important to our company]
  • [Description or explanation of how this value is important to our company]
  • [Description or explanation of how this value is important to our company]

We believe that by consistently embodying these values in our work, we can achieve our mission and provide the best possible experience for our customers, employees, and stakeholders.

Pro Tip: Make it easy for team members to find your company core values with ClickUp’s Company Culture Template!

Use ClickUp’s Company Values Template to visualize and align your team around what matters most
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50 of the Most Inspiring Company Core Values Examples for Your Team

Now, it’s time to explore some of the best and most common core values that have shaped some of the most successful companies today. Here are 50 companies and their top values!

1. ClickUp

Core values:

Deliver the best customer experience

We are customer obsessed and create space for open communication and feedback, and empower ourselves to fix problems and say yes, with collective customer interest in mind. This value applies internally as well when working cross-functionally with other teams! 

Grow 1% every day

We support the professional growth of our crew and believe in progress toward perfection. We hold ourselves back by trying to get it perfect when the fastest growth is incremental, and we’re not afraid to fail lightly, as long as we learn and don’t repeat the same mistakes. 

Have fun, find joy, and be you

Personal core values and well-being are important to us, and with big goals comes hard work, but time is too precious not to have fun along the way. We promote a fun company culture through team building, encourage our crew to strive for greatness, transparency, and respect, and create a safe space to show up and be vulnerable, bold, daring truly, agree, disagree, laugh, cry, experiment, and play. 

ClickUp Crew LevelUp
via ClickUp

Work hard and be an owner

We enjoy work, think in creative ways of solving problems, see the compounding fruits of our labor, and assume shared ownership in decisions, issues, and outcomes.

Normal f*cking sucks

We strive to build an organization that encourages freedom and responsibility. And while everyone has goals to accomplish, we encourage our crew to have creative freedom on how to achieve that goal in ways that make sense to them. 

Pay it forward with random acts of kindness

We create and sustain a safe and supportive culture and help out whenever we can. We encourage our crew to check in with your people and keep your finger on the pulse of how they are doing not only professionally but also personally, which forms open and honest relationships among peers. 

2. Slack

Core values:

Promote empathy

Encourages leaders and representatives to be empathetic and courteous to each other and their customers

Accelerate craftsmanship

Show integrity and take accountability for all actions

Support diversity in the workplace

Promote harmony, provide equal opportunities, and practice inclusion through internal programs

Check out the best Slack integrations!

3. Apple

Core values:


We believe in providing consumers, small businesses, and other organizations access to hardware, software, services, and technology that are needed to achieve their goals

Support education

Education gives everyone more ways to realize their potential; that’s why we are committed to providing people from all backgrounds to learn through partnerships in over 100 countries

Inclusivity, racial equity, and justice  

As a global leader, Apple acknowledges its responsibility to help promote equality and fight against injustices worldwide. 

4. Adobe

Core values:


We are sincere, trustworthy, and reliable.


We’re highly creative and always striving to connect new ideas with business realities.


We’re inclusive, open, and actively engaged with our customers, partners, employees, and the communities we serve.

5. LinkedIn

Core values:

Trust and care

Create trust by practicing integrity, compassion, honesty, and respect.


Keep a growth mindset to create big ideas, while also providing value and finding joy in everyday interactions.

Valuing workforce 

Prioritize each employee’s success to help develop leaders and productive teams.

6. Spotify

Core values:


We’re original and creative in our thinking. To us, innovation is a default mindset – a hard-wired desire to improve things.


The best relationships are based on mutual trust and respect. We want to be fair and transparent in everything we do. We don’t micro-manage; we trust each other to do a great job.


We say yes to fun. We’re a playful company and a playful brand. We always have been. We never take ourselves too seriously.

7. Lyft

Core values:

Wow our customers

We go above and beyond to serve others with high-quality products and hospitality they can rely on. We work hard to leave our customers with a smile.

All-in ownership

We have grit. There is no job too small, nor challenge too big. We are all in. We think long-term and always optimize for Lyft as a whole. We never say, “that’s not my job.”

Take pride, be humble

We take pride in our work, and whatever we do, we do it well. We assess our own work critically, and we’re the first to call out our shortcomings, and continuously push ourselves and others to improve and set a higher bar.

8. Airbnb

Core values:

Champion the mission

We’re united with our community to create a world where anyone can belong anywhere.

Embrace the adventure

We’re driven by curiosity, optimism, and the belief that every person can grow.

Be a cereal entrepreneur

We’re determined and creative in transforming our bold ambitions into reality.

9. National Parks

Core values:


When the employees are honest, it automatically reflects on our work.

Team spirit and continuous learning

We believe in Kaizen, a Japanese concept in which everyone on the team contributes to continuous improvement.


Being open to feedback and showing respect to others 

We work to inspire and develop conservation and protection of the world’s natural resources found within national parks through education, promotion, and global community awareness. 

To achieve this the company’s culture plays a big role. These company values help us become more inclusive and contribute to the company’s growth.

National Parks
Phillip ImlerNational Parks

10. Starbucks

Core values:

Culture of warmth

We believe in creating a culture of warmth and belonging, where everyone is welcome 


Delivering our very best in all we do, holding ourselves accountable for results.

Be present 

Being present, connecting with transparency, dignity, and respect.

11. Salesforce

Core values:


We act as trusted advisors and earn the trust of our customers, employees, and extended family through transparency, security, compliance, privacy, and performance

Customer Success

We innovate and expand our business offerings to provide all our stakeholders with new avenues to achieve ever-greater success.


Hearing diverse perspectives fuels innovation, deepens connections between people, and makes us a better company.

Integrate ClickUp with Salesforce!

12. Donorbox

Core values:

Creative leadership

We encourage development and innovation through research and audacious action

Passion for progress

We have a strict focus on excellence and effect


We behave with decency, morality, and consideration

Remaining faithful to our principles offers us meaning. It helps people make difficult choices with clarity and draws a large group of people who value honesty over dishonesty. 

These values shape the culture at our company because it allows all the employees to have a drive and passion for succeeding in every aspect and lead creatively while focusing on continuous action and being gracious and considerate of others.

Maneesh Sharma Donorbox
Maneesh SharmaSenior SEO Specialist at Donorbox

13. Target

Core values:


We value diverse voices and approaches. We act with authenticity and respect. We create equitable experiences for all.


We build trusted relationships. We collaborate across business functions. We recognize and celebrate progress.


We do what is right for Target, our team & guests. We deliver results that matter. We continually learn by valuing progress over perfection.

14. Netflix

Core values:

Honest and productive feedback

Meaningful feedback can be hard to give or accept. But like any new habit, it gets easier with practice. So we help people learn to give and receive feedback through coaching and modeling the behaviors we want to see across the company.

Freedom and responsibility

Our goal is to inspire people more than manage them. We want our teams to do what is best for Netflix. This, in turn, generates a sense of responsibility, accountability, and self-discipline that drives us to do great work. 

People over process

Our people-first approach allows us to build a dream team and be more flexible, creative, and successful in everything we do.

15. Ling App

Core values:


 We rely on data to drive our decisions.

Curious with an open mind

We view every day as a new learning opportunity and use open feedback to improve ourselves.

Entrepreneurial attitude

We try new things. We move fast.

Creating these core values has strengthened not only our work culture, but our business decisions and determination to work toward a common goal. 

At our quarterly meetings, we use these company values as team-building activity guidelines and ask our team to rate our company on a scale of 1-10 based on these values and explain their answers.

Simon Bacher Ling App
Simon BacherCo-Founder at Ling App

16. Hubspot

Core values:


At HubSpot, you’re encouraged to think like a founder and take ownership. We believe amazing people should be trusted to do amazing work.


There’s no inner circle at HubSpot. We share information openly and often so that employees can make decisions and drive impact for our customers.


We’ve always believed results matter more than where or when they’re produced. HubSpotters have the flexibility to work remotely, take unlimited vacations, and build a work-life “fit” that matches their personal and professional goals.

17. Checkr

Core values:


We are all on the same team working towards the same goal, and everyone is open to learning from each other. This creates a culture of compassion and empathy. 


We want to hear the good, the bad, and the ugly so we can continue to improve as a team. This makes our workplace a safe and trust-filled environment. 


We are passionate about our work and persevere through difficult times. We use our failures to learn and grow. 

Our core values are what keep us grounded as a team. 

We check our egos at the door, believe in open communication, deeply care about the team and people we serve, practice accountability and resilience, and never give up when times get tough.

Linda Shaffer Checkr
Linda ShafferChief People and Operations Officer at Checkr, Inc.

18. IKEA

Core values:

Give and take responsibility

We believe in empowering people. Giving and taking responsibility are ways to grow and develop as individuals. Trusting each other, and being positive and forward-looking inspires everyone to contribute to development.

Renew and improve

We are constantly looking for new and better ways forward. Whatever we are doing today, we can do better tomorrow. Finding solutions to almost impossible challenges is part of our success and a source of inspiration to move on to the next challenge.

Lead by example

We see leadership as an action, not a position. We look for personal values before competence and experience. People who ‘walk the talk’ and lead by example. It’s about being our best selves and bringing out the best in each other.

19. Wizve

Core values:


Our team members are always looking for new ways to improve and grow, and they are constantly pushing themselves to be the best. 


Our team members are always looking out for one another, and they are quick to offer help when needed. 


We strive to produce the best results possible, and we are always working to improve our performance. 

Our values shape our culture in a number of ways. 

First, we believe that hustle fosters a spirit of determination and grit. 

Second, we believe that kindness is essential in creating a supportive and inclusive workplace. 

Finally, we believe that excellence is the cornerstone of our success. 

These core values have helped to shape our culture into one that is ambitious, compassionate, and driven by success

Jim CampbellWizve

20. Google

Core values:

Focus on the user and all else will follow

Since the beginning, we’ve focused on providing the best user experience possible. Whether we’re designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line.

It’s best to do one thing really, really well

With one of the world’s largest research groups focused exclusively on solving search problems, we know what we do well, and how we could do it better.

You can be serious without a suit

Our founders built Google around the idea that work should be challenging, and the challenge should be fun. We believe that great, creative things are more likely to happen with the right company culture.

21. Figma

Core values:

Love your craft

We build for builders and try to make complex things feel simple. We ask why until we get to the core and continually focus on solving the right problem, not just shipping work.

Grow as you go

Everyone’s a work in progress, and we’re here to help each other grow.

Run with it

Building Figma is about taking initiative, being bold, and charting a new course, not running a playbook. Figmates are building the future of design by tackling big, scary, exciting challenges like Figma’s future depends on it. Because it does.

22. American Express

Core values:

We respect people

We trust and respect one another for who we are and what we contribute. We are accountable to one another and empower every voice through open, courageous dialogue, so others feel heard.

We back our customers 

Relationships are at the heart of our business. We strive to be essential to our customers by delivering exceptional products, services, and experiences every day – and promise to have their backs in everything we do.

We do what’s right 

Customers choose us because they trust our brand and people. We earn that trust by ensuring everything we do is reliable, consistent, and with the highest level of integrity.

23. Techtopia

Core values:


We are committed to doing what is right and being truthful about it, even when it’s not easy or popular. This value guides our actions and decisions. 


When we work together, we create an environment of trust and respect that allows us to challenge and push each other to improve.


We believe that to stay relevant and successful, we must evolve and find new ways to do things constantly.

Honesty is our founding principle and the cornerstone of our business. We believe that being honest with our clients, suppliers, and each other is the only way to do business. 

Our team is full of passionate individuals who share the same goal: to be the best at what we do, be open to new ideas, take risks, and always have a student mindset. 

It’s what keeps us fresh, relevant, and ahead of the curve.

Shawn RyanTechtopia

24. Headspace

Core values:

Selfless drive

We accelerate each other and are accountable to each other to deliver on our vision.

Courageous heart

We bravely go to new places, knowing we have the support of our team.

Curious mind

We learn that when we listen to others, we cultivate the curiosity and empathy to unlock innovation.

25. Amazon

Core values:


Leaders are owners. They think long-term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job.”

Learn and be curious 

Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them

Invent and simplify

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here.” As we do new things, we accept that we may be misunderstood for long periods.

26. Rank Secure

Core values:

Honesty and transparency

We have transparency in our dealings with both employees and customers, and that builds trust. 

Building lasting relationships with customers 

Communicating effectively, addressing their concerns, and offering solutions to build rapport and create loyalty. 

Our values emphasize that which carries on with every one of our employees and how they do things both within the office and with customers. We have transparency in our dealings with both employees and customers, and that builds trust. 

The overall culture is that we should make a difference while we’re here because, in the scheme of things, life is pretty short.

Baruch Labunski Rank Secure
Baruch LabunskiFounder at Rank Secure

27. Semrush

Core values:


It’s what you have here by default. Speak up and be your true self

Sense of Ownership 

We all share the desire to set things into motion. Drive the projects you find meaning in, because it’s not worth wasting time on

Constant Changes

We are always looking to make things better. Change is exhilarating, it doesn’t have to be scary.

28. Aldi

Core values:


Stands for our commitment to our people, customers, partners, and the environment


Creates efficiency, clarity, and clear direction within our organization as well as for our customers.


We mean what we say. We are consistent in our dealings with people, products, price, and all other aspects of our day-to-day professional life.

29. Kizik

Core values:


We have a hybrid flexible schedule giving agency for each employee to construct their own work-life balance. 


Valuing what everyone brings to their role and the company.


Support learning to allow innovation and continue growing as an entire organization.

We hold monthly “lunch and learn” where we highlight a different employee to share their knowledge with the rest of the company. Valuing what everyone brings to their role and the company embraces humility and a willingness to keep learning and growing. 

Combining our flexibility to keep our team members motivated with a culture that supports learning and growing means that our company can continue innovating. There is no growth without enough humility to be willing to change first

Monte Deere Kizik
Monte DeereCEO at Kizik

30. Trader Joe’s

Core values:

Caring for the community

Through our longstanding Neighborhood Shares Program, our stores donate products that go unsold but remain fit to be enjoyed to local food recovery agencies.


More than ever, sustainability has been a central focus in our work as your neighborhood grocery store.


We are dedicated to providing an environment that is safe, welcoming, inclusive, and respectful for all Crew Members and customers.

31. Fig Loans

Core values: 

Value our customers’ time

We are efficient and transparent, which builds real, trusting relationships with our customers.

Offer genuine help

We provide paths to financial stability for all.

Deliver quality service

We stand behind our commitment to offering financial products to our customers in a socially responsible way.

Our core values shape our identity as an organization. We aim to center everything we do around our customers, allowing us to build a cultured team based on genuine help. 

Finally, we stand by our principle of customer satisfaction first, then profits next, which compels us to deliver quality service at every customer touchpoint.

Jeffrey Zhou Fig Loans
Jeffrey ZhouFounder and CEO at Fig Loans

32. Mayo Clinic

Core values:


The first value shows the clinic‘s aim to adhere to the high standards of ethics, professionalism, and personal responsibility so that patients trust the healthcare center.


We inspire hope and nurture people’s well-being by respecting their emotional, physical, and spiritual needs.


We believe in “giving respect to get respect.” That is why it cultivates the value of treating everyone in a diverse community with respect and dignity. It includes patients, colleagues, and their families.

33. Okta

Core values:

Never stop innovating

With anything we do, we react quickly, and strategically, and always think about the future—we’re committed to pushing the boundaries of transformation with smart solutions driven by customer needs.

Act with integrity 

Integrity is about honesty, decency, and respect that we exhibit every day as we work with each other, our customers, our partners, and the extended community.

Empower our people 

We want every employee to know that Okta belongs to them and that they have a stake in our shared wins.

34. Crediful 

Core values:

Commitment to customers

We expect our team to work with the customers to find the best solutions for them. 

Constant learning

The field we work in is constantly evolving, and it is vital to the business that the team evolves with it.


We believe that talent is to be found in people of every description. 

To ensure that we offer the very best service, everyone in the business must keep themselves up to date with the latest developments. At the same time, this also helps the employees to develop their own skill sets. 

Moreover, we are very strict about who we accept in our business regardless of race, ethnicity, gender, age, or disability. They have been employed because they are skilled at what they do; if anyone cannot accept this, they are not welcome in the business.”

Colin Palfrey Crediful
Colin PalfreyChief Marketing Officer at Crediful

35. Soul Cycle

Core values:

We’re a community 

We’re passionate participants and leaders within our communities. We work together to create a sanctuary where all are celebrated.

We embrace change

We adapt, enhance, and evolve as we grow, welcome feedback, and approach every challenge with an open mind and heart.

We recharge

We adapt, enhance, and evolve as we grow. We welcome feedback and approach every challenge with an open mind and heart.

36. Marriott

Core values:

Put people first

Take care of associates, and they will take care of the customers.

Act with integrity 

We hold ourselves to uncompromising ethical and legal standards. This extends to our day-to-day business conduct, our employee policies, our supply chain policies, our environmental programs and practices, and our commitment to human rights and social responsibility.

Embrace change

We’re driven to continually challenge the status quo and anticipate our customers’ changing needs with new brands, new global locations, and new guest experiences.

37. Snackable Solutions

Core values:


We believe that successful small businesses and start-ups give people hope. They are shining examples of what can be achieved through focus and determination. 

Empowerment and Community

Our mission-driven podcast empowers our community of entrepreneurs to thrive by transforming themselves and their businesses. This mission shapes the culture of the small team behind the podcast. 

Owning and operating a business is hard. It requires expertise in your core competency. It also requires creativity to find solutions to new problems every day. 

Our core values of hope, community, empowerment, and transformation make this success much more likely to happen.

Dennis Consorte
Dennis ConsorteSnackable Solutions

38. Tinuiti 

Core values:

Don’t just do it. Own it

We take responsibility for our teammates, our clients, and our own personal happiness. We empower our employees to be the experts they are. If you can dream it, and you can do it, we’ll work with you to make it happen.

Talent over geography

While we’d absolutely love to have you around in one of our offices—and you can see them all below— you’re welcome to join us either way. Talent and drive transcend state lines.

Empowerment and education 

Whether you’re interested in getting an edge in Analytics or working on your client communication skills, we want to help you learn. It’s just another way we invest in our people, and it’s always worth it.

39. Front

Core values:


Being transparent means making relevant information and context easily accessible so that everyone can be more efficient and effective. 

Low ego

We trust each other to make the right decisions, and we support each other in pursuit of our goals. But, we know we’re not perfect, and things won’t always go to plan. So when things go south, we talk about it and learn from our mistakes.


We recognize our differences and embrace the new perspectives those differences can provide, and we also understand that everyone has biases. Rather than ignore them, we strive to learn why they exist and how we can overcome them.

Check out the best Front integrations!

40. GoodHire

Core values:

Customer delight

We want to exceed expectations at every turn, with careful attention to detail and an emphasis on quality.

Preserve integrity

This means doing things in ways that are always ethically and morally correct. 

At GoodHire, we follow a core values list that shape the foundations of our company culture.

We find that each of these values serve as our guiding principles for delivering great experiences and fostering a truly supportive company culture. 

In all, they’re a reflection of our commitment to excellence, and to our mission statement of having a positive impact on the world.

Max Wesman
Max WesmanFounder at GoodHire

41. Life Time Fitness

Core values:

Support a culture of inclusion

Create safe and respectful spaces, so everyone is encouraged to participate.

Expand the community

Build strategic relationships that create an impact across social and economic barriers.

Close the gap

Assess and revise our recruiting and casting practices.

42. Buy Here Pay Here

Core values:


We act with integrity in everything we do. We are honest, transparent, and ethical in our dealings with others. 


We are constantly looking for new and better ways to do things. We encourage creativity and out-of-the-box thinking. 


We strive to make a positive impact in everything we do. We want to make a difference in the world and leave things better than we found them. 

These values shape our culture in a number of ways. First, they guide our behavior and decision-making. We always try to do what is right and best, and we are always looking for ways to improve. 

Second, they create a positive and collaborative environment. We work together to solve problems and achieve our goals.

Lastly, they inspire us to do great work. We are constantly striving to make a difference and have a positive impact on the world around us.

Buy Here Pay Here
Farhan AdvaniBHPH

43. SocialBee 

Core values:


We act like owners. We treat our customers’ businesses as our own – with attention, care, and by putting their best interest first.


We choose continuous learning, always improving our skills, and growing as individuals.


Yes, it’s a made-up word. Who says we can’t do that? It shows we’re innovative, creative, digitally savvy, and willing to take risks.

44. Assisted Living Center

Core values:


We believe in being upfront and honest about fees and application processes so that our clients don’t feel sidetracked


By offering free care information, we also make it possible for seniors to access the help they need. 


It’s equally important that we honor their privacy in these situations; every applicant has a story worth protecting. 

Our mission statement is built on helping others, but first living by example. 

As a healthcare marketing company, we pride ourselves on the guiding principles of transparency, accessibility, and confidentiality. 

These values aren’t only directed at clients; they form part of our work culture.

Stephan Baldwin
Stephan BaldwinFounder at Assisted Living Center

45. BetterUp

Core values:


Find meaning in what we do through crafting excellence.


Perseverance is driven by determination and passion.


What sets you apart makes us unique.

46. Clario

Core values:

Privacy and online security

We believe in the fundamental human right to staying private and secure online. Our employee’s right to privacy in the workplace is important too, so ensuring work-life boundaries are respected is a result of our core values

Customer support

We are a people-first company, and know the importance of human support, especially in the technology industry.

We have invested heavily in our customer support team, and always look at security and app updates from the perspective of what our customers want, not just what we think they need.

It also means that our employees and contractors know their own value as people.

Volodymyr Shchegel Clario
Volodymyr ShchegelClario Tech

47. Calendly

Core values:

Find a way

We never settle, never accept “it works well enough” or “that’s how we have always done it” reasoning. Our people take action, adapt quickly and persevere in the face of obstacles until they make meaningful progress.

Focus wisely

We operate as a lean and efficient team, but recognize that quality and speed go together as counterweights—neither is sufficient alone.

Strive for excellence

We are self-starters who crave empowerment, actively pursue opportunities for impact and are driven to produce exceptional results

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48. Jolly SEO

Core values:


Show equal commitment to providing consistently high-quality work.


We rely on the team to record their work accurately and honestly.

Our team is fully remote and in order to make this work, we rely on each team member to take responsibility for their own time management and for completing their work in time. 

We also accept that mistakes can happen, and that is to be expected, but provided that they own up when they make a mistake we don’t make an issue of it. 

Most importantly, we insist that each team member is treated with respect in every aspect of their life. Discrimination in any form is simply not accepted; no excuses.

TR Doughterty
TR DoughertyOperations Manager at Jolly SEO

49. AIG

Core values:

Take ownership 

We set clear expectations, and are proactive and accountable.

Win together

We are aligned, stronger together, and operate as one team.

Be an ally

We strive for inclusion, listen, learn, and speak with our actions.

50. Zach Grove

Core values:


We value integrity and take responsibility for all our actions.


“Bring Innovation” value encourages team members to bring new growth ideas to the table.

Chill Work 

This means that we don’t subscribe to toxic “grinding” and “hustle culture.”

Instead, we’re deliberately calm and chill. 

We understand that work is a part of life, but not the entirety of life.

This is non-negotiable—it shapes our culture in that team members know they should never feel guilty for completely unplugging on the weekends.

Zach Grove
Zach Grove
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Define and Live By Your Team Core Value Statement   

When it comes to identifying core values, there are a few things you need to keep in mind. 

First and foremost, what is important to you as a business? What do you stand for? And most importantly, what are your employees’ personal core values?

It’s also important to remember that not all values are universal or equal. Some may even conflict; you’ll have to choose the ones that are aligned with your own core values and vision statement. Use this core values list to help you create strong and authentic guiding principles that resonate with your business, employees, and customers.   

Once you have determined your company values, make sure to share them regularly with your team to keep them motivated and aligned with your goals. Setting the tone for your company culture will help you attract and keep like-minded people who share your values and desire to succeed, which will help your business thrive for years to come.

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