Ecommerce software Blog Feature

The 10 Best Ecommerce Software Options for 2024

If you’re looking to move into the realm of online sales, then you’re going to need ecommerce software options that will help you put your products in front of customers.

So what are the best ecommerce platform solutions? There are lots to choose from, both open source and with paid plans that offer all the bells and whistles you could imagine.

We’re here to help you cut through the confusion to find the right software for you. Whether you need a website builder, AI tools for ecommerce, apps or add-ons to add a shopping cart and other features to an existing site, or good ways to manage multi-channel sales, the apps below represent the best in the business. 🙌

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What Should You Look for in Ecommerce Software?

Most ecommerce software options offer loads of features to help you build a website, market across multiple channels, and even assist with back-office and in-store tasks. But what specific features should you look for? Here are a few essentials:

  • Security: Since you’ll be taking payments and collecting sensitive customer data, strong security is a must to keep that data safe
  • Performance: The platform should offer fast performance, especially on the customer-facing side of things so that you don’t end up with abandoned shopping carts and frustrated customers 🛒
  • Order management: Look for order management tools that help you process customer orders quickly, sending out automated emails for received, processed, and shipped orders
  • Marketing tools: Similarly, marketing workflow tools can help you create, track, and refine marketing campaigns across channels
  • Integrations: Check out available integrations for each platform to make sure that you can keep using your existing apps and software
  • Data and analytics: To help you increase your brand’s reach, choose a platform that offers SEO tools plus analytics for your site, socials, and other channels. The ability to track and manage objectives and key results (OKRs) is nice to have too
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The 10 Best Ecommerce Software Solutions to Use in 2024

There are lots of ecommerce software options to choose from and a variety of features—like tools to build a website, track analytics, and manage social media. Some of the most popular include all-in-one commerce platforms designed to help you manage both online and in-person sales, and you’ll also find software options that feature AI tools to automate various tasks.

We’ve rounded up the 10 best options available to help you choose the right one for your business.

1. Shopify

Shopify is an all-in-one ecommerce platform that gives you everything needed to build a website and market products across your website, social media, marketplaces, brick-and-mortar stores, and more.

This platform isn’t just a website builder for ecommerce. You can also use Shopify to manage your marketing campaigns, assist with accounting, point of sale, and much more.

Shopify best features

  • Use Shopify to create a storefront that is ideally suited to your brand
  • Leverage sales channels—including marketplaces, social media, and in-person retail—to increase sales
  • Streamline marketing campaigns with built-in marketing features
  • Use data and analytics to improve SEO and social media performance and to get customer insights
  • Make back-office operations more efficient with Shopify’s shipping and business management tools

Shopify limitations 

  • Customers say that Shopify can be expensive compared to alternatives
  • With so many tools and advanced features, the learning curve is steep

Shopify pricing 

  • Starter: $5/month
  • Basic: $39/month
  • Retail: $89/month
  • Shopify for Small Businesses: $105/month
  • Advanced: $399/month
  • Shopify Plus: Starting at $2,000/month

Shopify ratings and reviews

  • G2: 4.4/5 (4,400+ reviews)
  • Capterra: 4.5/5 (6,200+ reviews)

2. Adobe Commerce

Adobe Commerce (formerly Magento) is similar to Shopify in that it’s an all-in-one platform where you can build out a storefront and market across multiple channels.

One key difference is that this platform natively integrates with other Adobe products—including the Creative Cloud, which makes it easy for you to personalize your brand with custom imagery and graphics.

Adobe Commerce best features

  • Manage B2B and B2C sites plus marketplaces and storefronts using one interface
  • Expand your business to the global level with localization tools for countries and currencies
  • Use free and premium apps designed for all aspects of business, including marketing tools, back-office tools, order management systems, and more
  • Automate workflows and analyze data using Adobe Sensei AI

Adobe Commerce limitations 

  • Customers report slow speeds
  • Many say this platform is expensive

Adobe Commerce pricing 

  • Adobe Commerce Pro: Contact sales
  • Managed Services: Contact sales

Adobe Commerce ratings and reviews

  • G2: 4/5 (500+ reviews)
  • Capterra: 4.3/5 (600+ reviews)

3. BigCommerce

The BigCommerce platform has a lot to offer for merchants of all sizes. Plus, it’s designed to scale easily, which makes it a good starting point for small businesses that anticipate growth.

While it offers most of the same features as Shopify or Adobe Commerce, BigCommerce places extra emphasis on creating a multi-storefront experience. This lets you create custom storefronts to match a variety of customer segments.

BigCommerce best features

  • Create and launch custom site pages with a visual editor that doesn’t require HTML know-how
  • Build your site on WordPress, and use back-end platform enablement to integrate BigCommerce
  • Use BigCommerce to manage multiple channels, including web stores, marketplaces, social media, and brick-and-mortar stores 🤩
  • Leverage B2B tools to manage bulk pricing, purchase orders, quotes, payments, and more

BigCommerce limitations 

  • Knowledge in developing is a must to make the most of advanced API capabilities
  • Some users say that BigCommerce isn’t as user-friendly as other options

BigCommerce pricing 

  • Standard: $29/month
  • Plus: $79/month
  • Pro: $299/month
  • Enterprise: Contact sales

BigCommerce ratings and reviews

  • G2: 4.2/5 (450+ reviews)
  • Capterra: 4.4/5 (300+ reviews)

4. OpenCart

OpenCart is meant to get merchants up and running quickly and easily. With free or low-cost templates plus product descriptions and product photos, you can put a site together in just a few clicks—and start accepting orders soon thereafter.

OpenCart best features

  • Use extensions to add extra functionality and capability to your web store
  • Optimize digital marketing efforts with built-in SEO tools
  • Make checkouts easy by integrating top payment gateways and shipping methods
  • Use the Administrator Dashboard to manage users, multiple stores, product listings, and more

OpenCart limitations 

  • Users report difficulty sifting through so many extensions to find what they need
  • While the platform itself is free, purchasing modules and extensions can get pricey

OpenCart pricing 

  • The platform is free and open source, but extensions can be free or paid

OpenCart ratings and reviews

  • G2: 4.3/5 (100+ reviews)
  • Capterra: 4.3/5 (140+ reviews)

5. WooCommerce

There are a couple of things that set WooCommerce apart from the competition. For starters, it’s not a platform but rather a WordPress plugin that you can integrate with a self-hosted WordPress site to expand online shopping capabilities.

That leads to the second key difference, which is that while merchants can use it to create their own stores, developers who specialize in ecommerce can also use it to create stores for others.

WooCommerce best features

  • Use WooPayments to take payments and manage transactions directly from your dashboard
  • Customize your shopping experience without coding knowledge
  • Make shipping easier and more cost-effective with WooCommerce Shipping
  • Marketing tools let you upsell, optimize SEO, and increase the reach of your branded content

WooCommerce limitations 

  • Reviewers mention website bloat as a problem when they use large numbers of extensions, plugins, and add-ons to get all the features they need
  • If you do need to use multiple paid plugins from WooCommerce, the costs can add up quickly

WooCommerce pricing 

  • Prices vary depending on the extensions, plugins, and themes selected

WooCommerce ratings and reviews

  • G2: 4.4/5 (1,100+ reviews)
  • Capterra: 4.6/5 (900+ reviews)

6. Volusion

Volusion is a great choice for small businesses who are looking for an all-in-one platform that will get their web store up and running quickly.

Choose from among 120 different themes to create your site, add advanced functionality through various third-party integrations, and use Volusion’s shopping cart software to create a seamless checkout and payment processing experience.

Volusion best features

  • Use Volusion’s intuitive no-code website builder to create a beautiful storefront in just minutes
  • Manage inventory, payment methods, and other crucial business needs in one place
  • Reach a wider audience with customer relations management (CRM) and SEO tools
  • Try Volusion’s Marketing 360 to get expert insights from SEO specialists, marketing professionals, and web designers

Volusion limitations 

  • Reviewers say that the small number of available integrations is limiting
  • Some think the available templates are both limited in number and costly

Volusion pricing 

  • Personal: $35/month
  • Professional: $79/month
  • Business: $299/month
  • Prime: Contact sales

Volusion ratings and reviews

  • G2: 3.2/5 (60+ reviews)
  • Capterra: 3.8/5 (40+ reviews)

7. PrestaShop

PrestaShop is an open-source commerce platform that offers a vast suite of modules so that you can build out your own online store with all the features you need.

Merchants can get started by choosing between Classic PrestaShop, which requires you to handle your own web hosting, or Hosted PrestaShop, which includes everything you need to get started plus web hosting services.

PrestaShop best features

  • Join the PrestaShop community to create and collaborate with partners and fellow community members 🛠️
  • Find freelancers and agencies to help you build out your online store on the PrestaShop Experts network
  • Choose from among thousands of modules on the PrestaShop Marketplace to get the ecommerce features you need
  • Get started easily with basic ecommerce functionality using the PrestaShop Essentials suite of modules

PrestaShop limitations 

  • The costs of individual paid modules can add up quickly if you use several
  • Some developer knowledge may be needed—or you may need to hire a developer

PrestaShop pricing 

  • Classic: Free to use, but modules may cost extra
  • Hosted: €24/month
  • Custom: Contact sales

PrestaShop ratings and reviews

  • G2: 4.3/5 (140+ reviews)
  • Capterra: 4.4/5 (300+ reviews)

8. osCommerce

osCommerce is unique among ecommerce software options in that it’s actually two things. For starters, it’s a free, open-source shopping cart that you can add to your online store.

It’s also a marketplace where you can find both paid and free apps that you can add to your shopping cart to build out functionality. The app marketplace offers something for everyone: search engine optimization tools, apps to generate reports, tools for design, marketing, shipping, payments, and more.

osCommerce best features

  • Build an online store with osCommerce to maintain full control of your store and data
  • Accept payments without paying platform payment processing or transaction fees
  • Join the osCommerce community to get advice and insights from fellow shop owners and developers
  • Browse the osCommerce App Store to find apps and add key features to your site

osCommerce limitations 

  • The learning curve is steep—you’ll need some development knowledge, or you’ll need to hire a developer
  • Some users say the user interface feels dated

osCommerce pricing 

  • Free to use the Shopping Cart
  • Apps are a mixture of free and paid

osCommerce ratings and reviews

  • G2: 3.4/5 (30+ reviews)
  • Capterra: 4/5 (5+ reviews)

9. Wix eCommerce

Wix got started as an easy, drag-and-drop website builder—and today, this platform still offers all of those features, plus the added functionality that comes with Wix eCommerce.

Wix eCommerce is among the most popular ecommerce platforms—not just for its ease of use but also because it gives entrepreneurs the ability to manage shipping, payments, marketing, and other key tasks using one unified dashboard.

Wix eCommerce best features

  • Use the Wix eCommerce website builder to build a beautiful online store from scratch
  • Use Wix eCommerce to give an existing brick-and-mortar store the ability to sell online
  • Hire Wix Partners to help you with your website design, development, or marketing
  • Use migration tools to easily shift your ecommerce site from self-hosting or another platform to Wix

Wix eCommerce limitations 

  • Site design is limited to the options available within each site template
  • Some users say Wix is great for startups, but it isn’t as scalable as other options

Wix eCommerce pricing 

  • Light: $16/month
  • Core: $27/month
  • Business: $32/month
  • Business Elite: $159/month
  • Wix Enterprise Solutions: Contact sales

Wix eCommerce ratings and reviews

  • G2: 4.2/5 (1,600+ reviews)
  • Capterra: 4.4/5 (9,300+ reviews)

Learn about the top Wix competitors

10. Ecwid

Ecommerce software: Ecwid's Products page
via Ecwid

Ecwid is an ecommerce platform designed to give you complete control over multi-channel sales efforts. With it, you can manage sales everywhere—on your web store, on social media, via marketplaces like eBay or Amazon, or even in brick-and-mortar stores.

Centralized inventory management and pricing helps you ensure consistency across all channels.

Ecwid best features

  • Use automations to send out cart recovery emails and other customizable communications
  • Create coupons, gift cards, and other enticing promotions
  • Accept payment from cards, Google Pay, and Apple Pay
  • Add additional functionality to your site with apps from the Ecwid App Market
  • Use the Ecwid mobile app to manage your online business from anywhere

Ecwid limitations 

  • Users report that Ecwid doesn’t offer as many site customization options as other ecommerce software options
  • The cost of multiple add-ons, if you need them, can get expensive

Ecwid pricing 

  • Free Forever
  • Venture: $14.08/month
  • Business: $29.08/month
  • Unlimited: $82.50/month

Ecwid ratings and reviews

  • G2: 4.7/5 (360+ reviews)
  • Capterra: 4.6/5 (560+ reviews)
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Other Sales Tools

Shopify, BigCommerce, and other ecommerce software providers give you a full suite of tools designed specifically for setting up stores and marketing products. But what about other aspects of your business? For example, software like ClickUp lets you use templates to create user personas or even draft product descriptions with generative AI.


ClickUp 3.0 Golas simplified
Establish measurable goals for tasks and projects with automatic progression to more effectively achieve objectives with defined timelines and quantifiable targets

When it comes to sales, ClickUp gives you lots of helpful tools. For starters, ClickUp for Sales Teams gives you everything needed to manage your sales funnel, top to bottom. Use customizable workflow views to create lists, tables, or Kanban boards so that you can track data, deals, accounts, and sales leads. 📈

You can also use ClickUp for customer relationship management (CRM). The flexible views make it easy to analyze each customer’s data. Automations let you centralize customer outreach—just integrate your email with ClickUp to easily send out updates or make customer onboarding easier.

Maximizing productivity in ecommerce with ClickUp 

ClickUp also caters to merchants—with features designed to help you increase your productivity. If you need to write product descriptions or other types of content, ClickUp delivers AI writing tools to help you get the job done. 📝

Ecommerce software: Use ClickUp AI to write faster and polish your copy, email responses, and more
Use ClickUp AI to write faster and polish your copy, email responses, and more

As an ecommerce business, you’ll also have certain goals and targets to meet—and ClickUp is among the best goal tracking apps out there. Whether you’re tracking OKRs, meeting a product launch deadline, or keeping your team on task with weekly goals, this platform gives you everything needed to reach those objectives.

Break your goals down into specific tasks to assign out to team members, and use ClickUp Dashboards to track metrics, and get a high-level look at everything happening in your team’s Workspace.

For software development teams in particular, ClickUp is an all-in-one project management and collaboration tool that will help you build, launch, and market your SaaS products. With this platform, you can create product roadmaps, track bugs and issues, and integrate with GitHub, GitLab, and other development tools so that you can track development progress and create a better product for your customers.

Use ClickUp’s Website Planner Template to get started on you ecommerce site!

Create a staged web development plan that takes you from ideation to launch

ClickUp best features

  • Use the ClickUp AI writing assistant to create product descriptions and other types of content for your online business ✨
  • Bring your team together on the ClickUp platform to create, collaborate, track tasks, and manage your store—all in one place
  • Manage leads, sales, and customer relationships with ClickUp’s easy-to-use CRM templates
  • Integrate with popular email services, cloud services, and popular sales tools to create a seamless experience across your app stack
  • Use whiteboards plus 15 different work views including Lists, Boards, Gannt charts, and more to visualize and collaborate on product development, marketing campaigns, and other essential tasks

ClickUp limitations

  • As a platform to manage work, ClickUp can’t be used to create or host an ecommerce store — but you can use it to manage your web design/development project and assets
  • Beginners will need to spend a good bit of time learning about all the features this app offers

ClickUp pricing

  • Free Forever
  • Unlimited: $7/month per user
  • Business: $12/month per user
  • Enterprise: Get in touch with the sales team for a custom plan
  • ClickUp AI is available on all paid plans for $5 per Workspace member per month

ClickUp ratings and reviews

  • G2: 4.7/5 (9,200+ reviews)
  • Capterra: 4.6/5 (3,900+ reviews)
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Take Your Business to the Next Level With Ecommerce Software and ClickUp

The right ecommerce software solution will help you build, host, and run your online store. By adding a robust project management app to the mix, you’ll be able to stay on top of sales and marketing, customer relationships, content creation, and more.

As an ecommerce business owner, you can use ClickUp to stay on top of all these tasks and more—including inventory management, new product development, omnichannel marketing campaigns, etc.

Ready to give it a try? Sign up for ClickUp for free to discover how it will help you maximize the success of your ecommerce business.

Questions? Comments? Visit our Help Center for support.

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