You’ve made a good impression on your application. Now it’s time to prepare for the next step: the product manager interview questions!
There is no substitute for interview preparation, but that doesn’t mean it has to be a time-consuming process. Between nervousness and excitement, the best thing you can do for your product manager interview is to show up well-prepared.
Customize the ClickUp Interview Process Template to organize your thoughts and responses while you read through this guide!
What Do Employers Look for in a Product Manager?
A hiring manager looks for prospective product managers that know how to solve problems. So a strong product management candidate knows their KPIs and metrics, collaborates with cross-functional teams, and develops product strategy to serve the company’s customers and product vision.
Product managers deal with ambiguous and novel challenges. Naturally, they’re curious and ask a lot of questions—the right questions—to ship the product toward completion. Their day-to-day responsibilities include coordinating the release path and product lifecycle. Companies need agile product managers who understand both the technical and design requirements of their products.
Can you lead product team meetings to drive product planning and development? Do you have methods to plan your time intentionally? Are you comfortable with saying “no” to out-of-scope requests?
Communicating what you will bring to the team culture and product role will show your potential employer the positive impact you’ll make on the company.
Read about the top product management certifications!
50 Product Manager Interview Questions and Answers
During the product manager hiring process, it’s important to demonstrate your critical thinking skills, technical skills, and communication skills. These will give the hiring manager a panoramic view of you and your experiences.
As you go through the questions, think back on specific experiences and achievements that have shaped your professional development. Your interviewer wants to know the value and outcomes you made in previous roles: increased production efficiencies, revenue growth, or better team management.
These responses in your back pocket will help you answer confidently and eliminate interview stress!
So what questions can you expect from a product manager interview? From technical to behavioral interview questions, we got you covered!
1. What do you consider when creating product roadmaps?
Product managers are building and improving the future. The product roadmap is a strategic action plan defining the product OKRs, features, positioning, schedule, and contributors needed to build and ship a product. This is where you’ll walk through a high-level summary of what you’ll be accountable for.
If you’re struggling with getting a practice response started, ask yourself this: What is the problem we’re trying to solve and how are we going to get there?
Check out ClickUp’s product management glossary to brush up on relevant terms or spark inspiration for your response!
2. What changes would you make to our product and why?
Companies engage with their customers to get valuable feedback about their products. It’s essential to the health of the business and its overall impact on a customer’s experience. The hiring manager asks this question to understand your product design and development thinking.
This insight paints a picture for them of the features you’d prioritize and your strategic approach that will ultimately benefit the target market and business goals.
3. How do you prioritize tasks?
Time is our most valuable asset, yet the most mismanaged. A product manager has their own workload, but they’re responsible for the overall product progress. Hiring managers want to know how you will actively handle competing priorities, blockers, and unavoidable tech pitfalls.
Product prioritization helps teams make decisions faster. Here are a few situations to consider for a response:
- Gathering data, competitive analysis, and various stakeholder comments
- Developing a prioritization framework with repeatable product management templates
- Planning a sprint
Try out these extra product requirements document templates!
4. Describe your process to improve a declining metric.
Product managers have a responsibility to optimize the team’s performance. So it’s important to know if you’re meeting, exceeding, or not yet reaching the product vision and customer needs. Hiring managers want to know product metrics you’ve had an active part in nurturing.
First, give the hiring manager context to the metric about why it matters. Then, detail your data analysis process. Here are a few examples of product metrics to answer this interview question:
- Daily active user and monthly active user count
- Monthly Recurring Revenue (MRR)
- User engagement/adoption
- Churn rate
5. How would you manage a team that works across time zones?
Highly-efficient product teams give full visibility into their planning and activities so task hand-offs are quicker. At the intersection of it all is the product manager. This person should clearly communicate expectations and vision so all contributors are ready to get to work without confusion about what’s happening.
Describe your best practices to set up the team for success! A few examples to consider:
- Breaking down silos with communication channels
- Using modern and relevant product management tools
- Standardizing product processes and information sharing
6. What software have you used in your previous roles?
Oftentimes, hiring managers will include a list of tools they currently use in the job listing. If you’re familiar with any software mentioned, briefly explain your skills with the tool. If any of the software is new to you, this is an opportunity to express you’re receptive to learning and using them.
Call out any roadmapping software, user research tools, and team communication apps you’ve had great success with. The goal is to show how invaluable software is to a successful product launch and team productivity.
Learn why product teams use ClickUp to simplify product management!
7. How do you explain technical concepts to non-technical teams?
Product managers work with various departments like Marketing, Finance, Sales, and Support to collect ideas and opinions to form the product strategy. These groups are not familiar with the complexities of product features and specifics so making information accessible is critical for collaboration.
To answer product manager interview questions about communication methods, here are a few examples:
- List the ways you’d use visuals like screen recordings and digital whiteboards to break down concepts
- Different communication channels to keep all teams on the same page
- How you’d relate the advantages and benefits of the product features
8. Describe your ideal product management process.
This is a window into what it would look like working with you on a Wednesday afternoon in a product training meeting.
Or the steps you’d take to conduct user research in face-to-face interviews with the target audience.
Or how you would minimize risk while making operational improvements to the team’s workflow.
Choose relevant examples to illustrate your process and draw from the role requirements under the job listing. This is an open product management interview question so you don’t want to miss the opportunity to show how you’d add value to their organization!
9. Can you tell me about a mistake you made?
This behavioral interview question is deeply rooted in how you would handle challenging situations. Everyone makes mistakes, and hiring managers know this. But ultimately, your response helps them decide if you have the interpersonal and product management skills to succeed in the role.
Write out a few example situations where you made a mistake and what you learned. It’s important not to dwell on the mistake. Focus on the steps you made, the frameworks you put in place, and the outcome of the result.
10. What do you need from your manager to be successful?
Employers ask about your expectations from supervisors to understand your preferred management style. It shows if your values align with the team and company. Use these prompts to put together a thoughtful response:
- What qualities from past managers helped you grow in your career?
- How do you want to receive immediate feedback and recognition?
- How often do you prefer 1:1 check-ins with your manager?
- How important is transparency to you?
- Do you work best independently?
Below are 40 more questions to review and practice responses!
11. What do you enjoy most about product management?
12. What metrics on a dashboard would you track for X product?
13. What do you like about our product?
14. What qualities do you look for in a strong product management team?
15. Describe how you have collaborated with a design team to ship a product or feature.
16. How have you overcome product failures/challenges or poor feedback?
17. What challenges have you faced when working remotely?
18. What’s your process to perform a cost-benefit analysis?
19. How do you communicate opportunities to engineers?
20. If a team member’s bandwidth doesn’t allow for competing priorities, how do you determine what to focus on?
21. How would you measure the success of X product?
22. How do you collaborate with the marketing and sales team to ship a product?
23. What are the best ways to communicate with senior management?
24. How do you know if your users are satisfied with your product?
25. What are your ideal methods for customer research?
26. How do you think about onboarding new users to your product?
27. Why do you want to work as a product manager?
28. What do your day-to-day activities look like as a product manager?
29. How would you work through an issue with an engineer?
30. What’s your process for reviewing metrics?
31. How would you explain product management to a person without technical knowledge?
32. Describe how you would gather team feedback about a new or updated process.
33. How do you say no to feature requests or suggestions?
34. How would you explain product challenges?
35. What’s more important: getting a product done on time or getting a product done as planned?
36. Do differentiating opinions hurt or help team performance?
37. Tell me about a time when you had to build or motivate a team.
38. How do you choose a task to focus on from different executive stakeholders?
39. What has made X product successful?
40. Tell me about a time you handled a difficult stakeholder.
41. How do you create alignment between technical and design functions?
42. How do you decide what and what not to build?
43. Tell me about a time you had to influence a key decision-maker.
44. Tell me about a time you solved pain points for customers.
45. How do you stay user-focused?
46. What is the key to a good user interface?
47. Tell me about a time you solved pain points for customers.
48. How do you know if a product is well-designed?
49. Is there a product you’d like to see improved? How would you do it?
50. Do you have any questions for me?
Get more agile interview questions and answers!
As you reflect on your past accomplishments and job experiences, you’ll need one place to gather your thoughts and responses. Use ClickUp to document all your resources, so you’ll be extra prepared for your next product manager interview!