Top 6 Product Management Skills Every Product Manager Should Own
Product Managers (PMs) need to master a lot of key areas to build products customers love. People who want to transition into a product role are drowning in a sea of articles trying to answer really basic questions like:
- Is product management for you?
- How can you say product management is for you?
- If it is for you, how can you transition from your current role to that of a product manager?
Finding the answer to these questions can be difficult with so much conflicting information out there. How do you know which piece of information will help you get answers to these questions?
After spending some time online, you will discover that product managers need multiple skills to succeed in their jobs. It’s a little overwhelming and intimidating.
How do you even know if you have these skills and can be a product manager? Follow along as we break down six important product management skills you need to succeed in your role!
- What Are the Most Important Product Management Skills?
- Top 6 Product Management Skills
- How Do You Know Product Management is for You?
- How to Develop Product Management Skills
What Are the Most Important Product Management Skills?
You may be thinking, what skills do you need to start a career in product management? Or what are hiring managers really looking for? 🤔
To answer this question, our team from Upraised analyzed more than 200 product manager job descriptions (JDs) and identified 300 of the most common skills. We then clustered them into six skills that are really the core of an entry product manager role.
We also consulted experts in the product management field, which helped us gather the key skills employers want when they shortlist candidates early in their careers.
The most important six skills that can help you transition into a product manager role are:
- Product sense
- Communication skill
- Technical understanding
- Data-driven and strategic thinking
- Result oriented
Here’s how the proficiency in these six PM skills differs between top product managers from average product managers:
Here’s a product management glossary for you to know everything about product management before you read further.
Top 6 Product Management Skills
Hard skills for product managers
Hard skills are acquired via formal education, training programs, or on the job. These are the hard skill needed to be a successful product manager:
1. Product sense
Product sense is a product manager’s ability to understand the problem and identify all possible solutions and know which solutions to pick given the constraints like time, resources, budget, and user segment.
This is especially critical for technical expertise product managers. The deeper the domain knowledge, the better you can understand the universe of solution space for a given problem statement. It’s a skill that one can pick up and hone with time.
2. Technical understanding
As a product manager, you don’t need to learn to code, but you do need a basic knowledge of how products are built. It’s why you also should understand how to take care of your projects as they move through the product life cycle.
Additionally, know how to conduct market research to learn the market or industry trends. Conducting market research will help you write product requirements, define edge cases, and effectively work with the engineering team.
This lets you understand which requests are feasible and the amount of effort needed to build a feature for better prioritization. As a product manager, it’s critical to familiarize yourself with several product management tools like ClickUp.
Learning specific processes within these tools allow you to define product requirements and understand their shortcomings.
Soft skills for product managers
Soft skills are an individual’s ability to interact and relate with other people. Successful product managers possess the following core product management skills:
3. Interpersonal skills
A product manager needs to get stakeholder buy-in for plans and projects. Having strong communication skills lets you influence and better communicate with others—including the sales team.
It also helps you manage and streamline product documentation. Communicating critical information allows all stakeholders to know the product development process is on track.
Problem-solving is the ability to break a complex problem into chunks and help identify the root cause.
As a product manager, you need to identify the right problem to solve before jumping into the solution. More often than not, you’ll deal with confusing and complex issues.
That’s why problem-solving skills are sought after for this type of role. Product managers are often in charge of transforming the problem into a clear problem statement that the rest of the business can understand.
5. Data-driven and strategic thinking
Data is the new oil that fuels a customer-centric approach in every organization. Given how everything revolves around data, this skill allows you to regularly be open to new learnings.
This lets you know what’s working and what’s not. It is one of the important skills for product managers because data helps you answer questions like:
- Who is your customer?
- Why do they use your product?
- What do they think about it?
Being data-driven makes for a better trade-off between urgent and non-urgent tasks. This skill allows you to fine-tune your strategic thinking and prioritization skills.
And in the meantime, you become more confident with actual informed decisions with your data.
6. Result oriented
At the end of the day, it’s the result that matters.
Being result-oriented helps prioritize tasks that add the most value for the amount of time invested in completing them. You need to make the best use of available resources and complete tasks within the stipulated time, indicating you are result oriented.
How do these skills help increase your chances of getting hired?
Product management is a fascinating career path. To be a successful product manager, you need to develop skills to help you lead cross-functional collaborations between engineers, marketing and sales teams, firm executives, and users.
Now let’s understand how these skills contribute to making you a better product manager. The two types of skills that product managers need to excel in this field:
- Hard skills (i.e., technical skills)
- Soft skills (i.e., analytical skills, interpersonal skills)
Both hard and soft skills are important when looking for a job. As a potential job seeker, know there will be certain soft skills and hard skills needed that you acquired in past experience.
These skills are called transferable skills. They indicate your ability to do the job, even if your profile does not match the job description 100%. Such skills make you an invaluable asset to any company.
How Do You Know Product Management is for You?
The first step is to understand your proficiency level in each of these skills.
Start out by using the KYS (Know Your Self) test to see if you could become a product manager. This competency test reveals your behavioral and attitude traits based on a set of 49 questions. It will help you learn more about your strengths and blind spots across these six core product manager skills!
If you score above 50 without any product background—that’s great! This means you have some of the skills in your current role to succeed as a product manager. But for those who score below 50, no worries!
That score simply means you need to work on your skills and the test will tell you about your blind spots to help. So how can you develop your skills to become a successful and competent product manager?
How to Develop Product Management Skills
Whether you are someone who hails from a non-technical or technical background, there’s a course that can help you develop these skills. Career Accelerator Program by Upraised is curated just for aspiring product managers like you who dream of working in product-first companies.
This is a 16-week curriculum that gives you practical training and prepares you for the role of a product manager. Here’s how Upraised course preps you for a product manager role:
- Organized learning journey
- Case studies and assignments
- Interview readiness
Once you’ve learned more about product management, use a project management tool like ClickUp to help you map your product vision, build product roadmaps, align team resources, and so much more.
ClickUp offers hundreds of features and a fully customizable platform to help you manage your work more efficiently and become a seasoned product manager. You can also take advantage of the learning tools and resources they offer, including product management blogs, a ClickUp guide for product managers, and webinars to help you manage your product lifecycle.
And if you’d like to get a solid framework to start with, ClickUp has product management templates ready for you to use.
So whether you’re looking into transitioning into a product management role internally, or starting a junior role for you, taking the time to level your skills and using the right tools like ClickUp and Upraised can help give you the edge you need to become a successful and competitive product manager.
Best of luck!
Janvee Menghrajani is a Content and SEO Specialist at Upraised.
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