Using a landing page builder helps you build beautiful, high converting landing pages in minutes with little technical knowledge. This is a blessing for many marketers and small business owners.
For many, Instapage is the first choice for creating pixel-perfect landing pages.
But it offers limited e-commerce options, restricting its suitability for those who wish to sell online. It also has limited landing page templates, which severely restricts design flexibility.
Luckily, Instapage is not the only landing page builder out there. If you want to discover the best Instapage alternatives that offer a better balance of features and pricing, you’re in the right place.
We’ll walk you through the top 10 alternatives to Instapage, each designed to elevate your online presence.
What Should You Look for in Instapage Alternatives?
Before we dive into the list, here’s a quick tip. Choosing an alternative to Instapage becomes much easier when you know exactly what to look for. Keep the following factors in mind while you evaluate your options:
- Pricing: Compare pricing plans and ensure the alternative fits your budget and offers features your business needs. Avoid unnecessary expenses on flashy features you won’t use
- Templates: A diverse selection of professionally designed templates will save time and help you create visually appealing landing pages
- Features and functionality: Look for a platform with high-quality content writing templates, sitemap templates, robust A/B testing capabilities, a drag-and-drop builder, and seamless integrations with your preferred inbound marketing tools
- Collaboration capabilities: If you’re working with a team, choose an Instapage alternative that allows easy collaboration and editing of landing pages
- Mobile responsiveness: With an increasing number of users accessing websites using mobile devices (56.1% as of December 2024), the landing pages created must be mobile-responsive
- Customization options: Make sure your chosen platform offers enough customization to capture your brand personality within your landing pages
- Performance analytics: Look for analytics and reporting tools like conversion tracking and heatmaps to help you reduce bounce rates, improve engagement, and increase sales
The 10 Best Instapage Alternatives to Use in 2024
Now that you have a mental map to choose the right Instapage alternative, here’s a list of the 10 best options on the market today.
Unbounce is a landing page builder known for its user-friendliness. Its drag-and-drop interface eliminates the need for coding skills while building a landing page that hooks and converts visitors.
You can choose between the Classic Builder and the Smart Builder to create a landing page. Every Unbounce plan offers you access to both. While the Classic Builder offers the original drag-and-drop experience with advanced coding and customization, the Smart Builder uses AI to speed up landing page creation with data-driven recommendations.
For WordPress users, the Unbounce WP plugin helps you seamlessly publish custom landing pages directly onto your WordPress site.
Unbounce is known for its Smart Traffic feature that enhances conversion rates and reduces cost-per-acquisition with AI-powered optimization.
Unbounce best features
- Choose from 100+ drag-and-drop landing page templates with A/B testing
- Use mobile-friendly pop-ups and sticky bars for persistent CTAs during scrolling
- Connect with third-party tools like Google Analytics
- Ensure the security of your account and landing pages with built-in safety features
- Customize video backgrounds, light boxes, easy lead-gen forms, and thank-you messages
- Crafting ideal mobile-friendly landing pages is a challenge
- Launch: $99/month
- Optimize: $145/month
- Accelerate: $240/month
- Concierge: Starts at $625/month
Unbounce ratings and reviews
- G2: 4.4/5 (350+ reviews)
- Capterra: 4.6/5 (250+ reviews)
With Landingi, anyone can build functional and visually appealing websites without coding. To simplify the design process, the platform offers an intuitive drag-and-drop builder, together with a library of over 200 customizable templates.
For a personalized touch, Landingi provides smart sections and the flexibility of custom HTML/CSS integration. You can enhance the visual appeal by seamlessly incorporating free images and icons into your designs.
With its one-click duplication feature, you can easily replicate landing pages, maintaining the design while modifying the content, such as while creating translated versions. It also allows you to group landing pages efficiently based on specific categories or campaigns.
You can further optimize the performance of your website with built-in A/B testing capabilities.
Lastly, Landingi integrates seamlessly with various email marketing, CRM, e-commerce, analytics, and social media platforms, including Hubspot, Salesforce, ActiveCampaign, Google Analytics, and PayPal, to ease your marketing headaches.
Landingi best features
- Access 300+ tailor-made and high converting landing page templates
- Personalize landing pages with dynamic content for targeted engagement
- Create unlimited landing pages
- Limited customer service; lacks chat support
- Lite: $29/month
- Professional: $49/month
- Agency: $149/month
- Unlimited: $1000/month
Landingi ratings and reviews
- G2: 4.5/5 (270+ reviews)
- Capterra: 4.8/5 (170+ reviews)
Leadpages is one of the Instapage alternatives allows you to generate leads and create conversion-focused pages. Apart from landing pages, you can make pop-ups and alert bars and even generate entire websites effortlessly with this tool.
That’s not all. The platform’s predictive analytics feature empowers you to assess and optimize your landing page performance by making informed tweaks and changes. You also get access to personalized coaching with their lead generation experts.
Leadpages best features
- Get conversion tips in real time while building pages
- Access Leadpages checkouts with higher-tier plans
- Integrate seamlessly with popular email service providers (ConvertKit, ActiveCampaign, AWeber)
- Connect with WordPress through a dedicated plugin
- Get world-class tech consultations via email, chat, or phone
- The standard plan doesn’t offer A/B testing
- Doesn’t scale for complex and intricate websites
- Standard: $37/month
- Pro: $74/month
- Advanced: Custom pricing
Leadpages ratings and reviews
- G2: 4.4/5 (200+ reviews)
- Capterra: 4.6/5 (290+ reviews)
4. Elegant Themes
While Divi by Elegant Themes is often categorized as a WordPress theme, it is, in fact, a complete design framework that allows you to build and tailor every aspect of your website from scratch.
Divi surpasses typical templates, enhancing your landing page’s aesthetics by incorporating various unique page elements.
With its visual editor, accessible to beginners and pros, you can design high-quality landing pages effortlessly. Key features include in-line text editing and customizable CSS control for advanced users.
Elegant Themes best features
- Enable website modifications to align with evolving business needs
- Build responsive websites and control how they look on mobile devices
- Regularly update and enhance features to improve theme functionality
- Use website-wide design elements to make global changes
Elegant Themes limitations
- Websites built with Elegant Themes experience slow loading times
- The layout doesn’t automatically transfer to mobile and other devices
Elegant Themes pricing
- Divi: $89/year
- Divi Pro: $569/year
- Divi Lifetime: $249
- Divi Pro + Lifetime: $729
Elegant Themes ratings and reviews
- G2: 4.7/5 (80+ reviews)
- Capterra: 4.8/5 (1000+ reviews)
5. Click Funnels
ClickFunnels is an online sales tool for businesses to streamline their marketing funnels, from product launches to email opt-ins and sales. In fact, it’s an all-in-one solution for e-commerce businesses, offering a range of features like CRM, analytics, sales pages, membership sites, and more.
With customizable landing pages and email autoresponders, ClickFunnels takes the complexity out of creating marketing funnels. It offers a user-friendly interface and integration with various marketing platforms as well. Features such as creating order forms and thank-you pages complete the package.
Whether you’re a small business owner, an online entrepreneur, or part of a larger enterprise, ClickFunnels can help you increase conversion rates by identifying opportunities for funnel optimization every step of the way.
Click Funnels best features
- Access 22 professional funnel templates tailored for diverse business scenarios, such as product launches, sales pages, and event promotions
- Utilize the intuitive drag-and-drop editor to construct sales funnels and landing pages effortlessly; no coding skills required
- Optimize your funnels with A/B split testing
- Use the code editor to add custom functionalities
Click Funnels limitations
- User experience needs improvement
- Steep learning curve
- Basic: $147/month
- Pro: $197/month
- Funnel Hacker: $497/month
ClickFunnels ratings and reviews
- G2: 4.6/5 (380+ reviews)
- Capterra: 4.6/5 (640+ reviews)
Creating landing pages with Pagewiz is akin to making a simple presentation.
Its intuitive drag-and-drop editor helps you create pixel-perfect landing pages without technical expertise. It’s true: You can place elements anywhere and by the pixel. Just point, click, and publish multiple pages with ease—even on mobile.
Pagewiz is also a go-to landing page software for building campaign landing pages, especially since it lets you send bulk emails. You can always check the latest stats and conversion rates on the main campaign page. Plus, your lead data is safely stored on Pagewiz servers.
Pagewiz best features
- Get unlimited fonts free from the Google Fonts library
- Add videos easily without the need to use embedded code
- Create forms with multiple field types and design new field types
- The design layout is a little restrictive
- Basic: $25/month
- Standard: $42/month
- Plus: $84/month
- Pro: $169/month
Pagewiz ratings and reviews
- G2: Not enough reviews
- Capterra: Not enough reviews
HubSpot is an all-in-one platform for inbound marketing, sales, and service, providing tools for every stage of the customer journey. The platform includes a powerful CMS for creating SEO-optimized content and enhancing online visibility and engagement.
One of HubSpot’s key benefits is its extensive suite of integrations that enhances overall marketing and sales productivity. Its robust analytics offer valuable insights into customer behavior and campaign performance, supporting informed, data-driven decision-making.
HubSpot is a great landing page builder that lets you connect a custom domain to CMS for free. So you can focus not on technical challenges but on what matters most—building an exceptional customer experience.
HubSpot best features
- Use built-in tools for SEO, blogging, and social media management to attract and convert customers
- Streamline routine tasks through automation and AI
- Create, personalize, and automate email campaigns based on customer behavior
- Track campaign performance with powerful analytics and reporting capabilities
- Higher pricing is a deterrent for small businesses and startups
- Features like automation and advanced reporting are available only on higher pricing plans
- Starter: $18/month
- Professional: $800/month
- Enterprise: Starting at $3600/month
HubSpot ratings and reviews
- G2: 4.4/5 (10,600+ reviews)
- Capterra: 4.5/5 (3,900+ reviews)
Brevo, formerly known as Sendinblue, is popular for its email marketing tool, but it’s a full-fledged landing page builder. One of the best Instapage alternatives, Brevo boasts features such as CRM, SMS messaging, and Facebook ads.
Its Tracker script sets Brevo apart, enabling users to monitor their contacts’ website behavior. Businesses can leverage this information to design automation workflows that foster growth.
The platform’s drag-and-drop landing page builder provides a user-friendly interface, enhancing leads and increasing conversions. Brevo is a valuable solution for businesses seeking a versatile and practical marketing platform.
Brevo best features
- Simplify tasks with an easy-to-use and straightforward interface
- Track landing page traffic using Google Analytics
- Add forms easily to any page
- Steep learning curve
- Tough to add/remove members from a plan
- Starter: $25/month
- Business: $65/month
- BrevoPlus: Custom pricing
Brevo ratings and reviews
- G2: 4.5/5 (650+ reviews)
- Capterra: 4.6/5 (1,900+ reviews)
Established as an email marketing automation tool, GetResponse has evolved into an all-encompassing marketing platform with multiple functionalities, allowing users to create landing pages, conduct webinars, and more.
GetResponse provides features such as mobile-responsive templates and an integrated image editor supporting images from Shutterstock and GIFs from Giphy. Its landing page builder offers a complete package with A/B test functionality, live chat, and web push notifications.
GetResponse best features
- Choose from over 200 landing page templates for your specific goals
- Use the visual sales funnel builder for enhanced ROI
- Generate optimized landing pages using AI
- Gain real-time insights with an analytics dashboard
- Requires improvement in usability
- More sophisticated features like marketing automation, webinar hosting, and e-commerce tools are available only on higher-tier plans
- Email Marketing: $19/month
- Marketing Automation: $59/month
- Ecommerce Marketing: $119/month
GetResponse ratings and reviews
- G2: 4.3/5 (630+ reviews)
- Capterra: 4.2/5 (470+ reviews)
GroovePages is the latest addition to Groove’s suite of landing page builders and marketing tools, catering to the needs of both small and large business owners.
GroovePages’ free plan offers an alternative to Instapage without any upfront costs. However, the free plan does come with certain limitations.
For those looking for more extensive features, Groove provides a limited-time paid lifetime deal that grants access to all the integrated tools without the burden of monthly recurring fees.
The Groove membership contains a range of tools, including GroovePages, GrooveMail, GrooveSell, GrooveKart, GrooveAffiliate, GrooveMember, GrooveVideo, GrooveBlog, and more, making it a comprehensive suite of marketing solutions.
Groove best features
- Optimize templates or build pages block by block
- Manage affiliates seamlessly with the in-built affiliate management system
- Use the no-code drag-and-drop landing page builder to create websites effortlessly
- Edit and preview pages as per individual device size
- It can be buggy and inconsistent at times
- Start-up Plan: Free
- Free-Lite Plan: Free
- Creator+ Plan: $42/month
- Premium+ Plan: $299/month
- Premium+ Lifetime: $2,497
Groove ratings and reviews
- G2: 4.7/5 (2,900+ reviews)
- Capterra: 4.4/5 (60+ reviews)
Other Marketing Tools
Building landing pages is a teeny-tiny part of taking your business online. You’ve to fashion a decent website, set up an online store complete with checkout functionalities and payment gateways, market it to your audience, and optimize for conversions.
So, while Instapage and its alternatives are great for getting your landing pages ready, you’ll definitely need more tools for comprehensive website project management. And what could be better than an app that lets you do it all?
ClickUp empowers marketing teams with various tools and features to streamline web development—from creating compelling landing page copy to managing marketing workflows.
In addition, optimize the landing page content for higher engagement and conversion, using the AI-driven tool to craft impactful headlines, persuasive call-to-action phrases, and captivating product descriptions.
If you’d rather not generate landing page layouts, you can rely on ClickUp’s landing page template for ideas and inspiration.
Pro tip? ClickUp’s capabilities aren’t limited to landing page creation alone. It’s also an all-encompassing content marketing software.
ClickUp also provides robust content management and planning tools. Its content calendar templates enable marketing teams to organize and visualize their content strategy effectively. These templates help outline content creation timelines, schedule publication dates, and maintain campaign consistency.
ClickUp best features
- Transform writing tone and style instantly using ClickUp AI
- Create high-quality content using AI prompts
- Optimize highlighted text with the AI toolbar seamlessly
- Generate instant summaries and action items efficiently
- Translate languages and perform in-app spell checks
- Collaborate frictionlessly on ClickUp Whiteboards
- Design workflows with customizable templates
- Collaboratively manage creative briefs with ClickUp Docs
- Expedite the design feedback process with an integrated proofing feature
- Extensive customizability may be overwhelming for new users
- Free Forever
- Unlimited: $7/ month per user
- Business: $12/ month per user
- Enterprise: Contact for pricing
ClickUp ratings and reviews
- G2: 4.7/5 (6,000+ reviews)
- Capterra: 4.7/5 (3,000+ reviews)
Toward Building Better Landing Pages
When looking for the best Instapage alternatives, you know the decision goes beyond finding a quick substitute. It’s about discovering a solution that adds value to your web development and marketing efforts.
Our curated list will help you make an informed choice among the many AI website builders available. Try a versatile solution like ClickUp to take advantage of AI-powered content creation and collaboration.