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Top 10 Big Data Tools for Business Analytics and Reporting in 2024

Data powers decisions and strategies in most businesses in every virtually major industry. The reliance on data is multiplying at an unprecedented pace. 

And we’re not talking gigabytes anymore. Most businesses generate data worth terabytes and beyond! And all of this data may contain hidden insights, alarm bells for risks, and opportunities worth tapping into. That’s big data! And its potential to drive business decisions is immense.

According to McKinsey, companies adopting a data-driven approach experience above-market growth and a 15–25% profit increase.

With rising customer expectations, increasing competition, and economic uncertainty, it becomes imperative for business leaders to extract maximum value from their data. So, how can businesses harness the full potential of their data?

With big data tools! 

To steer your business in the right direction, you must select the right big data analytics tools based on your business goals, needs, and data variety. Dive in with us as we explore the best tools for big data analysis, reporting, and modern data analytics!

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What Should You Look for in Big Data Tools?

Choosing the right big data tool can prove challenging due to the vast array of options available. 

For instance, AI tools for data visualization transform complex datasets into visual formats for easier analysis. 

Meanwhile, customer database software is revolutionizing how businesses interact with their most valuable asset—their customers—by providing detailed insights and opportunities to personalize their engagement with the business. 

Data governance software is equally critical, ensuring that data across organizations is accurate, accessible, and secure. Finally, integrating AI tools in big data analytics pushes the boundaries of what’s possible, automates complex processes, and uncovers patterns unseen by the human eye. 

When evaluating big data tools, selecting those that align with your organization’s needs is essential, ensuring they can handle the volume, velocity, and variety of data you work with. 

Here are some of the important factors to consider:

  • Scalability: The tool should scale horizontally to manage increasing data volumes without a significant drop in performance. Moreover, look for tools that can handle your growth in data generation and processing needs
  • Integration with existing systems: The tool should seamlessly integrate with your existing data sources, including databases, cloud storage, and other frameworks, ensuring a smooth data flow and simplifying your architecture
  • User-friendly interface: Opt for user-friendly tools, allowing your team to configure and manage data workflows easily. This reduces the learning curve and operational complexity
  • Analytics and visualization features: Look for tools that offer robust analytics features, including predictive modeling and support for daily report templates and annual report templates, to streamline your reporting processes
  • Data governance and security: Ensure the tool provides data governance capabilities, including data quality management, metadata management, and access controls, protecting against unauthorized access and data breaches
  • Cost-effectiveness: Consider the total cost of ownership, including licensing fees, infrastructure costs, and operational expenses. The tool should offer a cost-effective solution without compromising on key functionalities
  • Community and vendor support: A strong community and vendor support can significantly reduce the time spent on troubleshooting and implementing new features
  • Compliance and data privacy: The tool should comply with relevant data privacy laws and regulations, ensuring that data handling practices meet industry standards and legal requirements
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The 10 Best Big Data Tools to Use in 2024

Now, let’s explore the top 10 big data tools to help you harness the power of data for sound business decisions. 

1. Airflow

Apache Airflow is an open-source big data analysis and data visualization tool designed to orchestrate complex computational workflows and data processing pipelines. It enables developers and data engineers to programmatically author, schedule, and monitor workflows in a modular and dynamic manner.

Airflow’s flexibility, rich user interface, and advanced scheduling capabilities highlight its value in managing sophisticated data operations. 

Moreover, Airflow’s design supports scaling to handle multiple tasks and workflows. Its modular architecture allows for adding workers according to the workload demands.

With a rich set of operators and hooks, it seamlessly integrates with numerous external systems, including cloud services, databases, and other data processing tools. Despite its robust feature set, newcomers may face a learning curve, and deployments at scale can be resource-intensive.

Airflow best features

  • Generate pipelines dynamically for flexibility in workflow creation and management
  • Monitor and manage workflows through a rich, web-based user interface
  • Schedule tasks accurately with complex dependencies 

Airflow limitations

  • New users may find Airflow’s wide array of features overwhelming, requiring some time to utilize its capabilities fully
  • It consumes significant resources in CPU and memory for large-scale deployments

Airflow pricing

  • Free

Airflow ratings & reviews

  • G2: 4.4/5 (80+ reviews)
  • Capterra: Not enough reviews

2. Cassandra

Apache Cassandra is a premier, open-source distributed database system known for its exceptional scalability and high availability without a single point of failure. 

It excels in handling large quantities of data across multiple commodity servers, ensuring robust fault tolerance and seamless data replication across geographically distributed data centers. 

Cassandra is designed to meet the demands of the most stringent big data applications. It offers linear scalability and outstanding performance under heavy loads, making it a go-to choice for enterprises needing efficient, scalable data management solutions. 

Its decentralized architecture supports global, distributed deployments while providing flexible schema design and strong consistency options. 

This combination of features positions Cassandra as an indispensable tool in the big data toolkit, catering to applications that require reliability, flexibility, and uninterrupted service.

Cassandra best features

  • Deploy your projects with advanced data replication across data centers
  • Provide alterations to the database schema without locking down the system
  • Optimize access and storage of large data sets

Cassandra limitations

  • Requires careful planning for data modeling to avoid performance issues

Cassandra pricing

  • Free

Cassandra ratings & reviews

  • G2: 4.1/5 (30+ reviews)
  • Capterra: 4.2/5 (30+ reviews)

3. Cloudera

Cloudera is a comprehensive platform for managing and analyzing data, integrating a suite of data processing and analytics technologies within a single framework. 

It leverages Apache’s Hadoop distributed file system at its core, enhancing it with additional tools to facilitate data processing, analysis, and machine learning at scale. 

Known for its enterprise-grade features, Cloudera offers robust security, governance, and management capabilities, making it a favorite for businesses seeking to unlock the value of their data. 

Its ability to handle vast volumes of data across diverse environments—on-premise, in the cloud, or hybrid—enables organizations to unlock useful insights and drive innovation. 

By integrating with various data sources and supporting advanced analytics, Cloudera empowers enterprises to navigate the complexities of big data easily.

Cloudera best features

  • Enhance analytics with built-in machine learning and AI capabilities
  • Accommodate growing data volumes with scalable storage 
  • Choose from a variety of components, such as Apache Kafka, Apache HBase, Apache Solr, and Apache Impala, and run them on a shared cluster

Cloudera limitations

  • Presents a complex learning curve for new users unfamiliar with its extensive suite of tools

Cloudera pricing

CDP Public Cloud:

  • Data Engineering: $0.07/CCU (hourly rate)
  • Data Warehouse: $0.07/CCU (hourly rate)
  • Operational Database: $0.08/CCU (hourly rate)
  • Machine Learning: $0.20/CCU (hourly rate)
  • Data Hub: $0.04/CCU (hourly rate)
  • Flow Management: $0.15/CCU (hourly rate)
  • Data Flow Deployments & Test Sessions: $0.30/CCU (hourly rate) 

CDP Private Cloud:

  • Base Edition: $10,000/node + variable (annual subscription)
  • Data Services: $650/CCU (annual subscription)

Cloudera ratings & reviews

  • G2: Not enough reviews
  • Capterra: Not enough reviews

4. Hadoop

via Hadoop

Apache Hadoop has revolutionized how we handle big data, offering a robust framework for storing and processing large datasets across clusters of computers using simple programming models. 

It is designed to scale from single servers to thousands of machines, each offering local computation and storage. Key features such as its distributed file system (HDFS) and MapReduce programming model enable efficient data processing and analysis on a massive scale. 

Hadoop’s ability to store and analyze data in any format and its high fault tolerance make it an indispensable tool for businesses dealing with vast amounts of structured data. 

Its open-source nature and community support further enhance its appeal, providing a cost-effective solution for big data challenges.

Hadoop best features

  • Process data in parallel on multiple machines using the MapReduce model
  • Scale linearly to handle petabytes of data across thousands of servers
  • Offer high fault tolerance through data replication and automatic recovery
  • Benefit from a large ecosystem of tools and extensions for enhanced functionality

Hadoop limitations

  • Requires extensive setup and maintenance, especially for large clusters
  • Presents a steep learning curve for those unfamiliar with its architecture and ecosystem

Hadoop pricing

  • Free

Hadoop ratings & reviews

  • G2: 4.4/5 ‎(130+ reviews)
  • Capterra: N/A

5. Apache Storm

Apache Storm is another powerful, open-source computation system that excels in processing unbounded data streams in real time. 

Unlike batch processing data models, Storm processes data instantly as it arrives, letting you generate insights immediately. 

Storm’s scalable and fault-tolerant design allows it to process millions of tuples per second per node. It is suitable for applications requiring real-time analytics, online machine learning, continuous computation, and distributed RPC (Remote Procedure Call). 

Storm’s easy-to-use APIs, open-source framework, and simple programming model facilitate quick development and deployment of real-time analytics applications, integrating seamlessly with the broader Hadoop ecosystem and various data sources for comprehensive big data solutions.

Apache Storm’s best features

  • Handle massive data streams across distributed environments
  • Ensure data processing with fault-tolerant architecture, even after node failures
  • Develop applications flexibly with support for diverse programming languages
  • Process time-sensitive data efficiently with low latency

Apache Storm limitations

  • Offers limited support for batch processing, focusing primarily on real-time data streams
  • Requires manual tuning for optimization, which can be complex and time-consuming

Apache Storm pricing

  • Free

Apache Storm ratings & reviews

  • G2: Not enough reviews
  • Capterra: Not enough reviews


via HPCC

HPCC Systems, developed by LexisNexis Risk Solutions, is a powerful big data tool renowned for its ability to handle substantial data volumes effortlessly, making it a go-to solution for big data applications. 

This platform caters to organizations grappling with vast datasets and intricate big data processing demands—it offers scalability, flexibility, and performance. 

HPCC functions on a unique architecture and a data-centric programming language called ECL (Enterprise Control Language). With its efficient processing and analysis capabilities, HPCC Systems facilitates handling large data volumes, offering a robust alternative to traditional RDBMS (Relational Database Management System) and Hadoop-based solutions. 

Moreover, HPCC Systems includes robust data profiling, cleansing, and transformation tools—a boon for data management. 

Additionally, the platform integrates advanced machine learning algorithms for cutting-edge predictive analytics, enabling organizations to extract valuable insights from their data.

HPCC best features

  • Get support for various data formats and types like structured and unstructured data
  • Accelerate data processing and analysis with parallel processing
  • Connect with various data visualization tools to transform complex data into easy-to-understand visuals
  • Leverage enterprise-grade features, such as security, governance, and management

HPCC limitations

  • ECL may be unfamiliar to new users and require a learning curve compared to more commonly used data processing languages
  • Integration with third-party tools and systems can be challenging

HPCC pricing

  • Free

HPCC ratings & reviews

  • G2: Not enough reviews
  • Capterra: Not enough reviews

7. Tableau

Tableau has gained widespread acceptance as a data visualization tool that enables users to transform large and complex datasets into intuitive and interactive visualizations

Its user-friendly interface and powerful analytical capabilities make it accessible to technical and non-technical users, promoting data-driven decision-making. 

This tool also supports various data sources, including real-time data feeds. 

With features like drag-and-drop functionality, advanced analytics, and collaboration tools, Tableau empowers users to uncover insights easily and share them across organizations, enhancing business intelligence strategies.

Tableau best features

  • Analyze multiple data sources, from standalone spreadsheets to complete databases and cloud services
  • Analyze data in real-time for quick decision-making
  • Leverage advanced analytics, including predictive modeling and trend analysis
  • Collaborate and share insights with interactive dashboards and reports
  • Customize visualizations extensively to meet specific business needs

Tableau limitations

  • Formatting controls could be improved
  • Some users say it lacks the widespread ecosystem and support found with more popular big data platforms like Hadoop, potentially limiting resources for troubleshooting and learning

Tableau pricing

  • Free
  • Tableau Creator: Custom pricing
  • Tableau Explorer: Custom pricing
  • Tableau Viewer: Custom pricing

Tableau ratings & reviews

  • G2: 4.4/5 (2,000+ reviews)
  • Capterra: 4.5/5 ‎(2000+ reviews)

8. Stats iQ

Qualtrics’ Stats iQ is among the world’s most powerful statistical analysis tools—it is also among the easiest to use. 

The tool transforms how data is analyzed by simplifying complex statistical analyses, enabling beginners and experts to derive meaningful insights from their data. 

Its integration within platforms like Qualtrics and other data analysis tools allows users to automatically identify trends, relationships, and patterns within their survey responses without the need for deep statistical knowledge. 

Stats iQ can perform a Fisher’s Exact Test or a Chi-Squared Test when two categorical variables are related. It can also automatically decide and apply the most accurate regression method.

By using multiple data sources and leveraging advanced analytics capabilities, it democratizes data analysis, ensuring that actionable insights are accessible to all users. With such capabilities, it helps organizations enhance their decision-making and strategic planning processes.

Stats iQ’s best features

  • Identify key drivers of survey results through regression and correlation analyses
  • Simplify result interpretation with plain language summaries
  • Visualize and understand complex datasets through clear, intuitive graphs and charts

Stats iQ limitations

  • Unlocking advanced features may require signing up for a subscription to higher-tier Qualtrics plans

Stats iQ pricing

  • Custom pricing

Stats iQ ratings & reviews

  • G2: 4.4/5 (500+ reviews)
  • Capterra: 4.7/5 ‎(200+ reviews)

9. Kafka

via Kafka

Apache Kafka is a prominent open-source stream processing platform that handles real-time data feeds with high throughput and scalability. 

It has the ability to process and manage massive streams of data efficiently, making it an indispensable tool for businesses that require real-time monitoring, event sourcing, and log aggregation. 

Kafka’s distributed architecture, fault tolerance, and high availability ensure that data flows smoothly between producers and consumers, facilitating complex processing pipelines easily. 

Its performance capabilities support various use cases, from messaging to website activity tracking, enabling organizations to gain instant insights and respond to events as they occur.

Kafka best features

  • Process massive volumes of data streams in real time for efficient data processing
  • Scale horizontally to accommodate growing data science needs
  • Guarantee fault tolerance and high availability through a distributed architecture
  • Facilitate reliable data integration between different systems and apps
  • Access durable storage of data streams for historical data analysis

Kafka limitations

  • It lacks a built-in, comprehensive monitoring system and requires external tools for detailed performance tracking
  • It requires significant operational expertise to manage and optimize its infrastructure

Kafka pricing

  • Free

Kafka ratings & reviews

  • G2: 4.5/5 ‎(100+ reviews)
  • Capterra: Not enough reviews

10. Zoho Analytics

Zoho Analytics is a sophisticated business intelligence (BI) and analytics platform. 

This cloud-based tool offers a comprehensive suite of features for data integration, processing, and visualization, allowing users to easily create insightful dashboards and reports. 

Moreover, it supports a wide range of data sources, including files, feeds, databases, cloud storage, and online/offline applications. Zoho Analytics leverages AI and machine learning technologies to provide intelligent analytics, predictive insights, and automated data preparation. 

Its intuitive drag-and-drop interface simplifies the creation of complex reports, making advanced analytics accessible to users at all skill levels. Its robust collaboration features facilitate seamless sharing and discussion of insights within teams.

Zoho Analytics’ best features

  • Enable collaborative analytics through sharing, commenting, and discussions
  • Automate data preparation and report generation to save time
  • Ensure secure data handling and analysis with robust privacy measures

Zoho Analytics limitations

  • Integration with non-Zoho products, though possible, might not be as seamless as those within the Zoho ecosystem
  • Customization options can be overwhelming and complex to navigate for beginners

Zoho Analytics pricing


  • Basic – $30/month per 3 users (for 0.5 million rows)
  • Standard – $60/ month per 5 users (for 1 million rows)
  • Premium – $145/month per 15 users (for 5 million rows)
  • Enterprise – $575/month per 50 users (for 50 million rows)
  • Custom pricing options


  • Professional – $30 per user per month (billed annually)

Zoho Analytics ratings & reviews

  • G2: 4.3/5 ‎(300+ reviews)
  • Capterra: 4.4/5 (290+ reviews)
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Other AI Data Visualization and Management Tools

While Apache Kafka and similar platforms focus on big data analytics to simplify data-driven decisions, business reporting software such as ClickUp offers more comprehensive features to enhance productivity and streamline project management processes.


ClickUp, with its innovative AI features, offers a transformative approach to data reporting, summarizing research, and generating insights from documents. It is designed to revolutionize work efficiency and productivity across various roles and industries.

Visualize your data

Visualize your data in ClickUp
Get a high-level overview of your project progress in Dashboards in ClickUp

The reporting software allows managers to build all-encompassing ClickUp Dashboards as their mission control center. Adding widgets, dropping in your data, and customizing visuals is easy. You can get a bird’s eye view of your projects in one place to manage people, tasks, time, documents, embeds, and sprints more efficiently.

Moreover, ClickUp lets you set your annual, monthly, and quarterly goals and track every employee’s time on a single dashboard. 

ClickUp’s Resource Management platform brings your company assets, time tracking, and form management into a single place for smarter resource allocation. It helps you visualize how well you’re leveraging your team. 

ClickUp Dashboards’ Workload widget 
Streamline capacity management and workload allocation using ClickUp Dashboards’ Workload widget 

Similarly, ClickUp’s Workload View shows you how productive your team is by tracking the completion of the tasks allotted to them against their capacity set.

Elevate business reporting with ClickUp Brain 

ClickUp Brain strengthens business reporting in ClickUp by combining siloed data to generate actionable insights. It empowers users to make data-driven decisions in virtually every business scenario. 

For example, the platform’s AI-driven environment simplifies complex data analysis, making it easier for teams to visualize workflows and predict outcomes more accurately. 

ClickUp Brain
Summarize data and generate insights from your documents and research using ClickUp Brain

Here’s how:

  • AI Knowledge Manager: Enables users to ask questions and receive answers from their documents, tasks, and projects, providing instant, accurate responses based on the work context within ClickUp​. It can also summarize complex reports and generate data flow diagram templates, ensuring teams have a clear roadmap for data processing and integration tasks
  • AI Writer for Work: Assists in creating content and replying quickly with an assistant tailored for work. It helps write accurate reports and communicate progress to project stakeholders with an integrated writing assistant trained in workplace-specific language​
  • AI Project Manager: Automates project summaries, progress updates, and stand-ups, eliminating manual and repetitive reporting through accurate AI updates and status reports​ 

In essence, ClickUp Brain makes identifying trends, patterns, and outliers in your data easier. This allows for quick access to key insights and informed decision-making. Thanks to its powerful analytical capabilities, you can drill down into specific data points to uncover the root cause of issues or understand trends in more detail.

ClickUp best features

  • Use a centralized dashboard to track project metrics, progress, and KPIs on one screen
  • Integrate over 1,000 tools, including Tableau, to streamline workflows and enhance productivity​​ with ClickUp Integrations
  • Automate routine tasks and processes through custom ClickUp Automations, saving time and reducing errors​​
  • Use ClickUp templates to create digestible reports and summaries for complex data
With ClickUp’s Analytics Report Template, you’ll get the insights you need to track your progress and make smarter decisions – all in one place!

ClickUp limitations

  • There is a learning curve due to the sheer number of available features

ClickUp pricing

  • Free Forever
  • Unlimited: $7/ month per user
  • Business: $12/ month per user
  • Enterprise: Custom Pricing
  • ClickUp Brain is available on all paid plans for $5/user per month

ClickUp ratings and reviews

  • G2: 4.7/5 (9,000+ reviews)
  • Capterra: 4.7/5 (4,000+ reviews)
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Choosing the Right Big Data Tool to Drive Impactful Decisions

Big data tools empower you to extract valuable insights from massive datasets. These insights can inform better decision-making, optimize processes, and drive innovation across all areas of your business. By leveraging the power of big data, you can gain a significant competitive edge and achieve remarkable results.

Selecting the right big data tool depends on your specific needs and goals. Carefully consider your data volume, budget, technical expertise, and desired functionalities before deciding.  Don’t be afraid to research and compare different options to find the perfect fit for your organization.

While ClickUp isn’t a dedicated big data analytics tool, it can play a vital role in your data-driven decision-making process. ClickUp seamlessly integrates with popular big data tools, allowing you to centralize your data and connect your insights with actionable project management features.

Sign up on ClickUp today for free to power your data analytics with AI capabilities and streamline operations for your data management teams!

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