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10 Best Marketing Operations Software for Teams in 2024

Marketing operations software can improve your marketing team’s efficiency and help you make better decisions about how to spend every dollar in your marketing budget. The best marketing operations software will become a centralized hub for your marketing efforts, giving you all the information and tools you need to create successful marketing campaigns. 

Which marketing operations software you choose will depend on your team’s specific needs and budget. Have you been reading up on marketing strategies and want better options for your marketing team? Learn what to look for and ten options you should check out in 2024. 

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What Should You Look For in Marketing Operations Software?

When shopping for marketing operations software, you’ll want to consider your marketing team’s specific needs and pain points.

Are you struggling to keep your digital assets organized? Do you need better data tracking for product marketing? Or are you looking for ways to streamline your marketing workflow?

Marketing Operations has a broad scope and may mean different things to different people. It’s about defining your objectives and finding the right tool to help you achieve that objective.

Knowing what you need will make finding the right marketing ops software much easier. In general, you’ll want to look for marketing operations software that offers some of these core functions: 

  • Campaign management: The best marketing operations software will help you plan, execute, and track campaigns across different platforms
  • Robust analytics: Marketing lives and dies by data, so look for marketing operations software that provides powerful data analytics and reporting features
  • Integrations and automation: Your marketing operations software should integrate with the rest of your tech stack so you can automate repetitive tasks and prioritize overall process standardization
  • Content management: If you can manage your content within the platform, you streamline your workflow, including the creation and approvals process, completing tasks on your to-do list, and publishing by the dates on your marketing calendar
  • Collaboration tools: Shared workspaces and communication channels are great ways to collaborate with team members, no matter where they work

And, of course, you’ll want to ensure that the marketing operations software has an intuitive, easy-to-use interface so you can start putting its tools and functions to work as soon as possible. The software you choose should also fit into your budget. Check out the total operating cost of the software, and opt for free trials when you can so you can test the features before you commit. 

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The 10 Best Marketing Operations Software to Use in 2024

1. ClickUp

ClickUp Strategic Marketing Plan Template
Access your key objectives and results (OKRs) by creating a detailed plan on how your marketing team will hit goals, budgets, and more

ClickUp’s Marketing Project Management software can make your marketing team more efficient and your campaigns more effective. Using ClickUp as your marketing operations management software allows you to create a centralized hub with custom workspaces for every project, function, and team. 

You can allocate resources, plan your media buys, collaborate on content creation, or brainstorm the next big campaign, all within a single intuitive platform. 

ClickUp offers templates that jumpstart your marketing efforts, helping you create workspaces or giving you ideas about how to build better ones. Start with the Strategic Marketing Plan template, which can help you identify opportunities in your market and create an actionable marketing plan to capture them.

Want to get even more done in less time? ClickUp AI can help you write a marketing plan, draft campaign emails, and summarize your strategic planning meeting notes in seconds. It’s an excellent tool for marketing teams who want to work smarter, not harder, to achieve their marketing goals.

ClickUp best features

  • Allows you to create one central platform for all your marketing needs, so there is no need to juggle multiple apps to get the job done
  • Makes resource management effortless, allowing you to assign tasks and use team collaboration tools to work together on them
  • Faster content creation with creative collaboration and a streamlined way to get through the approvals process
  • AI tools help you do tasks in seconds instead of hours, including summarizing your meeting notes, drafting emails, and writing campaign strategies
  • Integrates with over a thousand other apps in your tech stack, making marketing automation a snap

ClickUp limitations

  • New users may find that it takes time to get used to the interface and understand all the options available within the platform

ClickUp pricing

  • Free Forever
  • Unlimited: $7 per member per month
  • Business: $12 per member per month
  • Enterprise: Contact for pricing information
  • ClickUp AI is available on all paid plans for $5 per Workspace

ClickUp ratings and reviews

  • G2: 4.7/5 (9,200+ reviews)
  • Capterra: 4.6/5 (3,900+ reviews)

2. Happeo

Happeo is an intranet platform created for Google Workspaces that brings your tech stack into one centralized view. With Happeo, you can create a single source of truth for your marketing team. Keep everyone on the same page with excellent document sharing, brand assets management, and a place for customer data. 

Happeo’s goal is to break down data silos to create better collaboration opportunities while making teams more efficient and less reliant on email communication.

Happeo best features

  • The universal search function allows you to find anything, from campaign documents to marketing assets, no matter where they are stored
  • It becomes a marketing knowledge base where everything is stored, and everyone has access to what they need
  • Connects with all of your existing marketing tools, including your CRM system and analytics platforms, to give a comprehensive view of your marketing data

Happeo limitations

  • Built exclusively for Google Workspaces, so non-Google users will miss out

Happeo pricing

  • Contact for pricing information 

Happeo ratings and reviews

  • G2: 4.5/5 (145+ reviews)
  • Capterra: 4.5/5 (35+ reviews)

3. Semrush

Semrush is a popular marketing operations management software that started as everyone’s favorite keyword research tool.

Semrush is a comprehensive marketing operations software solution with SEO, PPC campaign management, social media management, and competitor analysis on a single platform. It shines for its analytics tools, which give marketing teams the necessary information to make data-driven decisions.

Semrush best features

  • Excellent analytics features give you insight into how your campaigns are performing and what your competition is doing better
  • Find high-value keywords and put them to work in your content creation, SEO, and other marketing strategies
  • Easily schedule social media posts and more with quick campaign analysis so you can respond to trends sooner

Semrush limitations

  • It’s one of the more expensive marketing operations software packages on this list, which may put it out of reach for small businesses

Semrush pricing

  • Pro: $129.95 monthly
  • Guru: $249.95 monthly 
  • Business: $499.95 monthly 
  • Discounts available with annual billing 

Semrush ratings and reviews

  • G2: 4.5/5 (1,800+ reviews)
  • Capterra: 4.7/5 (2,100+ reviews)

4. Drift

Drift Analytics: Website Engagement Metrics & Performance Report Dashboard displaying key insights and metrics for tracking website performance
Via Drift

If you want to make your marketing more personal and automate your customer experience, you’ll want to check out Drift. Drift is a conversational marketing and engagement platform using AI technology to connect with website visitors and potential customers.

Drift can greet customers by name, deliver targeted messaging, provide personalized support, and improve customer interactions. It also offers detailed analytics on customer behavior so that you can optimize your marketing strategies based on that feedback.

Drift best features

  • AI-powered chatbots provide website visitors with more personalized assistance, from answering questions to solving problems without adding pressure to your internal customer support team
  • Better lead generation with targeted messages based on visitor behavior and interests, along with the ability to book meetings with the sales team quickly
  • Integrates with your customer relationship management software, marketing automation platform, and other tools in your tech stack to automate workflows, data collection, and reporting

Drift limitations

  • Drift is a great addition to your marketing operations tools, but it doesn’t have all the features of a comprehensive marketing operations management platform

Drift pricing

  • Premium: starting at $2,500 per month, billed annually 
  • Advanced and Enterprise plans: Custom pricing

Drift ratings and reviews

  • G2: 4.4/5 (1,000+ reviews)
  • Capterra: 4.5/5 (190+ reviews)

5. Planable

Planable is an update to your old-fashioned marketing calendar. This visual workflow management software streamlines the content creation and approvals process, making it easier to get content out quickly. 

Marketing teams can brainstorm, create, edit, and schedule written content across multiple channels, from your social media posts to your email marketing campaigns.

Planable best features

  • Get a comprehensive picture of your content and ensure nothing gets missed with the visual content calendar, making it easy to plan content for all your marketing channels on a single timeline
  • Excellent drafting tools make it easy to plan, create, and edit content directly in the platform with real-time collaboration
  • Easily publish content on all your channels directly from Planable, automating more of your marketing operations and freeing up your time

Planable limitations 

  • You’ll need to leverage other platforms to track your marketing activities until reporting and analytics are developed

Planable pricing

  • Free plan available 
  • Basic: $13 per user 
  • Pro: $26 per user 
  • Enterprise: Custom pricing
  • Discounts available with annual billing 

Planable ratings and reviews

  • G2: 4.6/5 (590+ reviews)
  • Capterra: 4.5/5 (300+ reviews)

6. Unbounce

Unbounce uses AI power to help you build better landing pages by giving you personalized recommendations about optimizing your traffic and driving more conversions. It has a drag-and-drop interface to create no-code, professional-looking landing pages in minutes.

Unbounce best features

  • The drag-and-drop builder is easy and fun to use, and along with the site’s many templates, you can build unique landing pages in minutes
  • Excellent A/B testing capabilities help you test landing pages and ensure you are directing website traffic to the landing pages that drive the most conversions
  • Plenty of analytics to help marketing managers and teams analyze your data and understand how to use it to make better landing pages

Unbounce limitations 

  • Customer support can be challenging to reach at times

Unbounce pricing

  • Launch: $99 per month
  • Optimize: $145 per month
  • Accelerate: $240 per month 
  • Concierge: starting at $625 per month 
  • Discounts available with annual billing 

Unbounce ratings and reviews

  • G2: 4.4/5 (350+ reviews)
  • Capterra: 4.5/5 (250+ reviews)

7. Influitive

Influitive helps you turn happy, loyal customers into passionate brand ambassadors. The platform enables you to identify your more loyal advocates and then engage them with exclusive content and resources. It gamifies their outreach, encouraging them to keep sharing about your brand with incentives and rewards. 

With Influitive, you can promote more authentic word-of-mouth recommendations to drive growth.

Influitive best features

  • Helps you identify your most loyal customers based on purchase history, social media influence, and other key marketing KPIs
  • Gamifies brand advocacy with points, badges, and leaderboards that encourage word-of-mouth recommendations
  • Creates a referral and recommendation program that your customers actually want to engage with and works to expand your brand recognition

Influitive limitations

  • Reporting is fairly limited, so you may struggle to get the metrics you need to measure your ROI

Influitive pricing

  • Customer Advocacy: starting at $1,999 per month 
  • Digital Community: starting at $3,499 per month 

Influitive ratings and reviews

  • G2: 4.5/5 (390+ reviews)
  • Capterra: 4.7/5 (240+ reviews)

8. Trello

Screenshot of Trello's Project Management Template Board
Via Trello

Trello is marketing operations management made easy. The platform allows you to create cards, lists, and unlimited boards to plan your marketing initiatives. 

It has a simple and intuitive interface, making it painless to customize each aspect to your specific workflow needs. Trello makes it easy to collaborate with your teams so you can stay focused on marketing tasks and get more done.

Trello best features

  • The easy-to-use interface makes it easy to use the platform, even for team members with limited technical knowledge
  • Boards, lists, and cards help you keep everything organized, from marketing requests to meeting notes and more
  • Excellent integration options mean you can connect Trello to your favorite apps and programs for more workflow automation

Trello limitations

  • Key features may not be suitable for those following an Agile methodology

Trello pricing

  • Free plan available 
  • Standard: $6 per user per month 
  • Premium: $10 per user per month 
  • Enterprise: $17.50 per user per month 
  • Discounts available with annual billing 

Trello ratings and reviews

  • G2: 4.4/5 (13,400+ reviews)
  • Capterra: 4.5/5 (23,000+ reviews)

9. Salesforce

Salesforce is a top-rated customer relationship management (CRM) software that houses your customer data. That data is essential to marketing campaign performance. 

Salesforce connects to most marketing operations tools, giving you a holistic view of customer information so you better understand how to approach your marketing campaigns. It’s also a handy way to map the customer journey, so you know their pain points and where you run the risk of churn. If you need a solid CRM in your marketing toolbox, Salesforce is a good option.

Salesforce best features

  • Salesforce offers Marketing Cloud, a suite of tools that work with the Salesforce software to automate your marketing operations
  • Built-in AI analytics can help you understand your customers and how to engage with them more effectively
  • Extensive integration options along with AppExchange, a place to find third-party apps and integration so you can extend the functionality of your Salesforce software

Salesforce limitations

  • Salesforce can be pricey, so smaller businesses may need to look elsewhere for comprehensive CRM solutions for their marketing operations

Salesforce pricing

  • Contact for pricing information

Salesforce ratings and reviews

  • G2: 4.3/5 (18,600+ reviews)
  • Capterra: 4.4/5 (18,100+ reviews)

10. Zapier

Zapier - How to Make a Zap Dashboard product walkthrough, featuring the 'Make a Zap' screen for creating automated workflows
Via Zapier

Zapier isn’t marketing operations software. But it’s a tool you’ll probably want to use alongside your other tools.

Zapier is a workflow automation platform that helps you connect your favorite apps and services. Create a Zap and automate repetitive jobs to save time for other tasks.

Zapier best features

  • Makes it easy to connect all the apps in your marketing toolbox, such as your CRM, email marketing platform, social media management tools, and more
  • Pre-built Zaps allow you to quickly create automated tasks, from capturing leads to scheduling your social media posts
  • Eliminates data silos and helps free your marketing teams up from repetitive admin so they can focus on the bigger picture

Zapier limitations 

  • If you run into issues building a Zap, it can be tough to troubleshoot what the problem is

Zapier pricing

  • Free pricing plans available 
  • Starter: $29.99 per month, billed monthly 
  • Professional: $73.50 per month, billed monthly 
  • Team: $103.50 per month, billed monthly 
  • Company: Contact for pricing information 
  • Discounts available with annual billing 

Zapier ratings and reviews

  • G2: 4.5/5 (1,200+ reviews)
  • Capterra: 4.7/5 (2,700+ reviews)
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Streamline Your Marketing Workflow With ClickUp

The best marketing operations software is more than a set of marketing tools—it’s a system that helps streamline your workflow, empowers your team to be more creative and effective, and helps you nail those marketing goals. 

Finding the right fit for your team’s needs and budget can supercharge your efficiency and help you achieve those all-important KPIs.

Want a marketing operations platform that can help you do it all? Sign up for a free ClickUp account today. 

ClickUp is a unified platform for all your marketing needs, from campaign management to document collaboration and more. It’s a central hub for all your marketing needs. Get started with ClickUp today and see what it can do for your marketing team.

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