ActiveCampaign enables businesses to connect with their target audience through automated email campaigns, thereby driving sales, increasing brand awareness, and nurturing customer relationships. 🎯
Despite its high functionality, ActiveCampaign might not be the best fit for your business. You may be looking for more customized solutions for engaging with your customers or perhaps a more affordable or simpler tool.
Whatever the reason, we’re here to assist your search with a list of the top 10 ActiveCampaign alternatives compiled based on user experience, personalization features, cost, and target audience. But first, a few words about ActiveCampaign itself.
Summarize this article for me pleaseWhat Is ActiveCampaign?
ActiveCampaign is a top-tier growth marketing and CRM platform that allows users to craft personalized email campaigns based on customer behavior and preferences. This not only saves time and effort but also ensures that each customer interaction is relevant and meaningful.
With advanced segmentation capabilities, ActiveCampaign enables businesses to deliver content tailored for specific customer groups based on demographics, interests, or past interactions.
Summarize this article for me pleaseWhat Should You Look for in ActiveCampaign Alternatives?
If you’re seeking a worthy ActiveCampaign alternative, pick a tool with the following key qualities:
- Email automation templates: Look for ActiveCampaign alternatives that offer various pre-designed templates to save time and effort in creating engaging campaigns
- Lead scoring: Choose a platform with lead scoring features to help you prioritize and target your most valuable leads
- Behavioral tracking: Consider a solution that enables you to analyze the behaviors, actions, and interactions of your email recipients
- Advanced segmentation features: Your tool should tag your email list for groups based on demographics, interests, user feedback, or past interactions
- Scalability: Opt for tools that accommodate growing business needs. This gives you the freedom to scale your marketing efforts without limitations
- Analytics and reporting: Look for alternatives that provide comprehensive analytics and reporting features to track the effectiveness of your campaigns and identify improvement areas
- Integration capabilities: Ensure the platform seamlessly integrates with your existing tools, like CRMs and social media platforms
Summarize this article for me pleaseTop 10 ActiveCampaign Alternatives for Growth Marketing
We’ve taken on the heavy lifting to provide you with a carefully curated list of the ultimate ActiveCampaign alternatives—all yours to explore!
1. ClickUp
Best for Comprehensive Marketing Task Management
ClickUp is a versatile productivity and project management platform with a wealth of features that make it a prime ActiveCampaign alternative.
For example, ClickUp’s Email Project Management Suite lets you receive and respond to any email directly from ClickUp, saving time otherwise spent on switching between different apps. Streamline your email marketing campaigns by creating or scheduling tasks and action items for your team right from your inbox, keeping everyone on the same page.
Never fail to convert a qualified lead by automatically sending emails based on the ClickUp Form they submitted or by defining other custom Automations for each stage of your pipeline.
Meanwhile, ClickUp’s CRM feature Suite allows you to visualize your sales pipeline as well as track and manage your customer interactions from a central hub. Easily track leads, monitor sales progress, and analyze customer data to make informed decisions, improve customer experience, and drive business growth.
ClickUp Sales features streamline every aspect of your sales process with automated Reminders and notifications, keeping your team on track and ensuring timely follow-ups with potential customers. Automating and simplifying your sales funnel leads to higher conversion rates and faster deal closures. 🤝
ClickUp key features
- Managing emails without switching apps
- Creating tasks and action items within emails
- Email marketing automation for streamlining email marketing campaigns
- Dual CRM and project management functionalities
- ClickUp Sales to track and optimize sales performance
- Advanced data-driven analytics and reporting tools
- ClickUp AI for generating promotional emails
- Seamless integration with popular platforms like Gmail, Mail Chimp, and HubSpot
- Customer journey and many other marketing templates
ClickUp limitations
- Steep learning curve for new users
- Slow response time on a few occasions
ClickUp pricing
- Free Forever
- Unlimited: $5/month per user
- Business: $12/month per user
- Enterprise: Contact the sales team for a pricing plan tailored to your needs
- ClickUp AI: Available on all paid plans for $5 per member
*All listed prices refer to the yearly billing model
ClickUp ratings and reviews
- G2: 4.7/5 (9,000+ reviews)
- Capterra: 4.6/5 (3,900+ reviews)
2. Brevo
Best for Streamlined Campaign Coordination
With Brevo, companies can easily segment their audience based on sensible criteria such as demographics, purchase history, or engagement level, ensuring that the right message reaches the right people at the right time.
Users can effortlessly create real-time SMS and MMS campaigns, track analytics, and send messages in minutes. 📲
Brevo shines in the email marketing department as well, with its drag-and-drop email builder empowering users to craft personalized email campaigns effortlessly. Its transaction email API lets you simultaneously send thousands of emails for maximum reach.
You can also communicate actively with your customers through Brevo’s personalized chat tools like live chat, chatbots, and universal inbox for streamlined customer communication and support. This service also extends to WhatsApp campaigns—allowing you to reach customers through their preferred messaging platform.
Brevo key features
- Easy customer segmentation
- SMS and MMS campaigns
- Brevo conversation facilitates seamless communication with customers
- Drag-and-drop email builder
- Sending emails in bulk
- Real-time reporting and analytics
Brevo limitations
- Limited customization options
- Inadequate pre-built automation templates
Brevo pricing
- Free
- Pro: $15/month per user
- Starter: $25/month with unlimited contacts
- Business: $65/month with unlimited contacts
- BrevoPlus: Contact Brevo sales
Brevo ratings and reviews
- G2: 4.5/5 (2,000+ reviews)
- Capterra: 4.5/5 (1,800+ reviews)
3. Omnisend
Best for Omni-channel Marketing Automation
Omnisend is an email marketing platform that employs integrated email and SMS campaigns to actively engage your leads and customers. It provides comprehensive email marketing solutions for small and large-scale brands worldwide.
Geared toward e-commerce enthusiasts, Omnisend boasts a seamless product embedding structure. Brands can use the platform to easily integrate with popular e-commerce sites like Shopify, WooCommerce, and BigCommerce for maximum product reach.
Omnisend segments your audience, creates targeted campaigns, and tracks the success of your email marketing efforts. On top of that, it provides abandoned cart reminders and personalized product recommendations—amplifying your marketing strategies. 🛒
Even better, Omnisend’s email list cleaning capability ensures your messages are delivered to the target recipients while avoiding bouncing or hitting inactive email addresses. It also includes pre-designed templates to help you create professional-looking emails and SMS messages.
Omnisend best features
- Integration with popular e-commerce sites
- Robust segmentation to streamline customer targeting
- Automated newsletters and personalized campaigns in just a few clicks
- Email list cleaning feature to increase campaign deliverability rate
- Email and SMS templates
Omnisend limitations
- Interface is not so intuitive
- Limited integration library compared to other marketing platforms
Omnisend pricing
- Free
- Standard: $16/month with a reach of up to 500 contacts
- Pro: $59/month with a reach of up to 2,500 contacts
Omnisend ratings and reviews
- G2: 4.5/5 (800+ reviews)
- Capterra: 4.7/5 (700+ reviews)
4. Mailchimp
Best for Entry-Level Email Marketing and Beyond
Widely considered one of the best email campaign management tools, Mailchimp has earned a name for itself due to advanced behavioral targeting that sends personalized emails based on subscriber actions and preferences.
Mailchimp’s pre-built automation journeys allow you to set up automated email sequences without hassle, while its AI assistant can automatically generate email campaigns and their content.
Lastly, you can use advanced analytics functionalities to track the success of email campaigns and optimize future strategies.
Mailchimp best features
- 300+ integrations
- Product tour to help new users get started
- Refined segmentation and automation features
- Personalized email templates
- A/B testing functionality
Mailchimp limitations
- The layout and interface are not easy to navigate
- Limited automation and customization templates
Mailchimp pricing
- Free
- Essentials: Starts at $13/month
- Standard: Starts at $20/month
- Premium: Starts at $350/month
Mailchimp ratings and reviews
- G2: 4.4/5 (5,000+ reviews)
- Capterra: 4.5/5 (16,000+ reviews)
Check out these Mailchimp alternatives!
5. Klaviyo
Best for Data-Driven Email Campaigns
Klaviyo enables brands to effortlessly connect with customers across various channels—emails, texts, and mobile push messages. 📩
With its extensive template library, businesses can swiftly customize communication without requiring developers. Using an intuitive drag-and-drop editor, you can create visually appealing emails and messages within minutes.
Another remarkable attribute of Klaviyo is its AI feature for analyzing customer data, writing email subject lines, and providing personalized recommendations. This is especially handy for businesses looking to streamline campaigns and make data-driven decisions for future marketing strategies.
Furthermore, Klaviyo offers advanced segmentation capabilities for sending customized messages to filtered customer segments. This enables businesses to deliver more relevant content—ultimately driving impressive conversion rates and boosting customer loyalty.
Klaviyo best features
- Drag-and-drop email builder and template library
- Web forms and pop-ups to capture customer information
- AI features for segmenting customers and predicting customer behavior
- Automated flows for abandoned cart recovery, win-backs, and welcome series
- Integrates with Shopify and WooCommerce
Klaviyo limitations
- Steep learning curve for new users
- Expensive fixed pricing plans
Klaviyo pricing
- Free
- Email: Starts at $30/month
- Email & SMS: Starts at $45/month
Klaviyo ratings and reviews
- G2: 4.6/5 (1,000+ reviews)
- Capterra: 4.7/5 (380+ reviews)
6. EngageBay
Best for All-in-One Marketing Automation Suite
Positioning itself as an all-in-one marketing platform, EngageBay comes fully equipped with useful customer-centric features to grow your brand.
EngageBay prioritizes brand marketing outreach via email marketing and lead generation tools to reach your target audience effectively. With its email template builder, you can segment your audience and send personalized emails to specific groups—increasing the chances of converting leads into happy customers. 😊
Additionally, EngageBay offers a comprehensive CRM system that helps you manage customer relationships, track sales activities, and provide exceptional customer support. This allows you to keep track of interactions and identify upselling/cross-selling opportunities for overall business growth.
EngageBay best features
- Real-time chat software to engage actively with customers
- Email marketing automation to manage sales pipelines
- Personalized marketing campaigns to target specific customer segments
- CRM capabilities
EngageBay limitations
- Less intuitive interface
- Lacks advanced reporting and social analytics
EngageBay pricing
- Free
- Basic: $13.79/month per user
- Growth: $59.79/month per user
- Pro: $110.39/month per user
*All listed prices refer to the yearly billing model
EngageBay ratings and reviews
- G2: 4.7/5 (200+ reviews)
- Capterra: 4.7/5 (580+ reviews)
7. ConvertKit
Best for Simplified Email Marketing Workflows
Whether you’re a blogger, podcaster, or online course creator, ConvertKit provides all the resources you need to manage your promotional campaigns and grow your business effectively.
With its pre-built email templates and email marketing automation features, ConvertKit enables creators to effortlessly set up and automate email marketing campaigns. It also offers intuitive solutions for creating digital items like ebooks, educational courses, and membership sites for direct sale to subscribers.
ConvertKit seamlessly integrates with popular third-party tools like Shopify and WordPress, allowing you to manage all aspects of your online business in one place.
ConvertKit best features
- User-friendly layout
- Automated email sequences
- Intuitive analytics and reporting capabilities
- Digital product embedding to market and sell products easily
ConvertKit limitations
- Limited email signup forms
- Lack of native third-party integrations
ConvertKit pricing
- Free
- Creator: $9/month
- Creator Pro: $25/month
*All listed prices refer to the yearly billing model
ConvertKit ratings and reviews
- G2: 4.4/5 (190+ reviews)
- Capterra: 4.7/5 (190+ reviews)
8. HubSpot
Best for Integrated Marketing and Sales Alignment
HubSpot is another popular CRM marketing platform that offers a good package of features to help businesses grow and succeed. It allows you to automate marketing campaigns, track customer interactions, and analyze data to make informed business decisions.
With lead generation templates, creating and sending personalized emails to your target audience becomes a breeze. Simply drag and drop pre-designed content blocks, customize with your text and images, and hit send. ✉️
HubSpot automatically sends emails based on triggers or specific customer actions. It also includes powerful analytics tools that allow you to track the performance of your email campaigns and make changes as needed.
HubSpot best features
- Pre-defined templates to streamline your email creation process
- Drag-and-drop email builder to save time on repetitive emails
- CRM integration to effectively manage and nurture customer relationships
- Advanced tracking and reporting capabilities
- Strong lead scoring and segmentation options
HubSpot limitations
- Limited integration with social media platforms
- Lack of AI capabilities
HubSpot pricing
- Free
- Starter: $18/month
- Professional: $800/month
- Enterprise: $3,600/month
*All listed prices refer to the yearly billing model
HubSpot ratings and reviews
- G2: 4.4/5 (10,400+ reviews)
- Capterra: 4.5/5 (4,500+ reviews)
Try out these HubSpot hacks!
9. AWeber
Best for Reliable Email Marketing Solutions
AWeber is yet another stellar marketing platform that helps brands improve their email marketing campaigns by determining the best send times and optimizing subject lines to increase open rates and clicks. 🕒
The platform has an A/B split test functionality to measure the effectiveness of different email variations and a website tracking feature to determine the impact of email campaigns and pinpoint areas for improvement.
Additionally, AWeber enables brands to build responsive landing pages, manage contacts, and send instant push notifications.
AWeber best features
- Automated email campaigns
- Subject line optimizer
- Drag-and-drop email creation capability
- A/B testing and website tracking
- Pre-built dashboard templates to analyze your email marketing metrics
AWeber limitations
- The interface may feel jam-packed for new users
- Limited customization templates
AWeber pricing
- Free
- Lite: $12.50/month
- Plus: $20/month
- Unlimited: $899/month
*All listed prices refer to the yearly billing model
AWeber ratings and reviews
- G2: 4.4/5 (10,400+ reviews)
- Capterra: 4.4/5 (290+ reviews)
10. GetResponse
Best for Advanced Email Marketing Features
GetResponse’s strength lies in its landing page and website builders, enabling you to effortlessly create appealing pages with drag-and-drop toggles. They also offer customizable templates to create a unique design and brand style to your preference. 🎨
Through its automated sales funnel, GetResponse streamlines the process of converting leads into customers by engaging them with personalized content and timely follow-ups. It also provides autoresponders, which make lead generation through newsletters very efficient.
GetResponse best features
- Landing page builders with simple drag-drop functionality
- Adaptable website templates
- Seamless creation of newsletters and autoresponders
- Automated sales funnels to streamline the customer journey
- Integration with popular e-commerce platforms for easy syncing and tracking of online stores
GetResponse limitations
- Limited API integration with other productivity tools
- Lacks advanced reporting and analytics
GetResponse pricing
- Free
- Email marketing: $15.6/month
- Marketing Automation: $48.4/month
- E-commerce Marketing: $97.6/month
- GetResponse Max: Starts at $999/month
*All listed prices refer to the yearly billing model
GetResponse ratings and reviews
- G2: 4.3/5 (640+ reviews)
- Capterra: 4.2/5 (470+ reviews)
Summarize this article for me pleaseScale Your Business with ActiveCampaign Alternatives
ClickUp provides a capable marketing automation solution to nail your email campaigns and boost conversion rates. But that platform is so much more than that—it’s a one-stop-shop project management tool with features for centralizing, organizing, and automating every type of work you take on. 💪
ClickUp is not just a perfect ActiveCampaign alternative; it’s in a league of its own. So sign up today and get ready to level up your business!
Everything you need to stay organized and get work done.
