10 Best Landing Page Builders to Boost Conversions in 2024

Whether you are a seasoned creator or a small business owner, designing a webpage, driving visitor engagement, and collecting leads are stressful. Designing engaging web pages and one-page sites gets even more challenging if you come from a non-coding background.

A good landing page is the lifeblood of any successful marketing campaign. That’s where landing page builder tools come to your rescue.

Dedicated landing page builders set you up for success when building new pages to promote your product or service in a few clicks. With intuitive features and pre-built templates to create beautiful landing pages, you won’t have to depend on your designer for every minor change.

Save time and resources by building fully responsive mobile landing pages in a jiff. This post discusses the 10 best landing page builders, their features, cons, pricing, and how they boost conversions.

What Should You Look for In a Landing Page Builder?

Here’s a list of features to consider while choosing a solid landing page builder.

User-friendly interface: Opt for a landing page builder with an intuitive drag-and-drop editor interface for effortless web page creation with a custom domain
Landing page customization options: Get an option that offers versatile templates, content blocks, and widgets to create on-brand landing page experiences
Responsive design: Ensure the landing page builder supports responsive design to create mobile landing pages for optimal viewing across different devices, as most people access websites on mobile devices
Integration capabilities: Pick a landing page builder that integrates with your existing technology stacks, such as CRM, email marketing tools, and analytics platforms such as Google Analytics
A/B testing landing pages: The landing page software should facilitate A/B testing between different versions of the web pages to enable optimization for maximum conversions
Landing page performance tools: Choose an online landing page builder that surfaces recommendations to improve SEO scores and track visitor behavior

The 10 Best Landing Page Builders to Use in 2024

1. Swipe Pages

Swipe Pages landing page builder — via Swipe Pages

Swipe Pages is a landing page builder that allows you to create a regular landing page for people browsing on their computers and redirect all mobile traffic to a set of Mobile Slides. It also offers website optimization tools for A/B testing to find the highest-converting landing page options.

You can integrate Swipe Pages with Zapier to send new form submissions for your own landing page to a Google Sheet or new orders on your one-page site’s Shopify account.

Swipe Pages best features

Table module to categorize, customize, and present information for your mobile landing pages in a few clicks
Drag-and-drop builder to copy and apply similar property styles between elements on your landing pages
Pre-built templates to create unlimited landing pages without writing any coding knowledge
Create personalized landing pages across different screen sizes for desktops, laptops, tablets, and mobiles

Swipe Pages limitations

User interface is complex to grasp
Sometimes, edits made to a landing page take some time to reflect

Swipe Pages pricing

Startup: $29/month
Marketer: $69/month
Agency: $149/month

Swipe Pages ratings and reviews

G2: 4.8/5 (152 reviews)
Capterra: 4.8/5 (147 reviews)

2. Unbounce

Unbounce is a landing page builder that builds landing pages using two ways—Classic Builder and AI-powered Smart Builder.

You can use the Classic website builder to pick a template, upload your content, and customize elements using a drag-and-drop editor. The Smart Builder automatically builds a layout based on your requirements and has an AI-powered copy-generating feature.

Get options to create multiple variants of your first landing page and test it against the others to understand which landing page gets the most conversions with the help of A/B testing and targeting tools.

Unbounce best features

Drag-and-drop builder interface allows you to add, edit, and arrange landing page elements as per your requirement
Get recommendations and design insights from AI in real-time to optimize your landing page
Integrate Unbounce with eCommerce, CRM, and email marketing applications to assist you in streamlining your workflow and improve the process for marketing campaigns
Build link landing pages quickly using Unbounce’s style guide templates, instant copy generation, and an assisted building experience

Unbounce limitations

Fewer landing page templates compared to other alternatives
Making edits in the mobile app is a bit challenging

Unbounce pricing

Launch: $99/month
Optimize: $145/month
Accelerate: $240/month
Concierge: $625/month

Unbounce ratings and reviews

G2: 4.4/5 (358 reviews)
Capterra: 4.5/5 (253 reviews)

3. Moosend

Imagine you are a gym owner who has launched new membership plans on your website.

The offer landing page is getting traffic, but no one is signing up. The sign-up button may not be working. Or the CTA is at the end of the page, and the reader does not scroll till the end.

Designing professional-looking landing pages is more science than art. You need high-converting landing pages that support your project objectives and bring in more sign-ups.

Moosend is a marketing automation platform with a free landing page builder to help you convert traffic into revenue. The beginner-friendly landing page builder allows you to create landing pages without any coding experience.

Moosend best features

Develop quality landing pages using pre-designed templates, which are fully customizable and add a personal touch
Enhance your Ad Words Quality and Google ranking with Moosend’s CDN capabilities
Add a countdown timer from the sales funnel templates on your landing pages to create urgency to generate leads and sales
Build opt-in landing pages with contact details stored and run GDPR-compliant marketing campaigns

Moosend limitations

No A/B testing feature for landing pages
Lacks customization options for available templates

Moosend pricing

Free trial: 30 days
Pro: $6/month
Enterprise: Custom pricing

Moosend ratings and reviews

G2: 4.7/5 (626 reviews)
Capterra: 4.7/5 (190 reviews)

4. Landingi

As a marketer, you need professional-looking landing pages to display more details whenever you launch a new product or service.

Sometimes, your designers will give you two equally brilliant landing page ideas, but you’re unsure which one to put out. Worry not. Landing page creators come with A/B testing capabilities to help pick the winning landing page variation and boost conversions.

Landingi is a no-code landing page builder with micro-conversion tracking and A/B testing to create landing page variations and optimize conversions on the go.

Landingi best features

AI-powered landing page builder with drag and drop editor to build landing pages faster using dynamic text replacement
A/B testing to find out which version of the landing page performs better
Ability to create unlimited landing pages for marketing campaigns

Landingi limitations

Integration is not seamless and requires technical know-how
Custom HTML breaks sometimes

Landingi pricing

Lite: $29/month
Professional: $49/month
Agency: $149/month
Unlimited: $1000/month

Landingi ratings and reviews

G2: 4.5/5 (274 reviews)
Capterra: 4.8/5 (179 reviews)

5. Leadpages

Whether looking for new audiences or engaging with your existing customers, with landing pages, deliver the right targeted message to the right audience at the right time.

Leadpages is an affordable landing page builder for creating a free website. Leadpages allows you to add images, a countdown timer, a video player, a Calendly schedule, and much more when you create a landing page.

Leadpages best features

AI tools to generate copy and images for building your landing pages
SEO tools to edit your search title and description, add a preview image and use pre-built, SEO-optimized landing page templates
Get built-in conversion guidance before you publish your landing page and get predictions about your landing page performance

Leadpages limitations

Steep learning curve to understand the platform
Limitations when you’re looking to create sales pages with a custom domain

Leadpages pricing

Standard: $37/month
Pro: $74/month
Advanced: Custom pricing

Leadpages ratings and reviews

G2: 4.3/5 (219 reviews)
Capterra: 4.6/5 (292 reviews)

6. Clickfunnels

Clickfunnels Dashboard — via Clickfunnels

The year-end sale is just around the corner, and your team has planned a fantastic promotion. But you need a landing page to let your customers know. Your designer is vacationing in Bali, and your developer is working on a security issue.

The deadline is closing in, and you’re stuck. One way to get out of this soup is to work with a powerful landing page builder to create landing pages without technical knowledge.

Clickfunnels’ landing page creators help you craft better landing pages from scratch without design or web development skills. Choose from the gallery of pre-built templates and track the performance of each page to measure your campaign success.

Clickfunnels best features

Drag and drop landing page editor for landing page creation without developer support
Prebuilt landing page templates to create opt-in pages, lead magnets, event registrations, or webinar landing pages
Integrations with tools such as Mailchimp, Klaviyo, and more to run holistic marketing campaigns

Clickfunnels limitations

Non-intuitive interface
Old-fashioned landing page templates with low customization options

Clickfunnels pricing

Basic: $127/month
Pro: $157/month
FunnelHacker: $208/month

Clickfunnels ratings and reviews

G2: 4.6/5 (389 reviews)
Capterra: 4.5/5 (646 reviews)

7. Instapage

Instapage is a landing page builder that creates mobile landing pages quickly. Set up your landing pages in WordPress and customize pre-built templates within a block per your requirements.

Instapage has an easy-to-use landing page builder tool with built-in collaboration and drag-and-drop functionality. The Instablock feature enables users to reuse landing page assets, which you can import to all your landing pages.

Instapage best features

Generate headlines, images, and CTAs for each audience and ad group using AI
Build unlimited landing pages using individual page blocks that you can customize, save, and reuse
Pre-designed block templates, like headers, footers, testimonials, or create your custom landing page in an instant
Layer widgets can add multimedia elements like countdown timers and chat plugins to your landing pages

Instapage limitations

Expensive for smaller businesses and individual users
UI/UX has scope for improvement

Instapage pricing

Build: $199/month
Convert: Custom pricing

Instapage ratings and reviews

G2: 4.3/5 (472 reviews)
Capterra: 4.5/5 (363 reviews)

8. MailerLite

Launching a new product and want to understand how the audience will react to your new launch? The right elevator pitch landing page will help you understand customer sentiment and create excitement for your new business idea.

MailerLite, a free landing page builder, allows you to engage your visitors and grab their attention with free landing pages by adding elements like countdown timers and limited coupons.

MailerLite best features

GDPR-compliant signup forms to attract subscribers and use the data to create interest groups
A/B testing for up to five versions of landing pages by splitting traffic between them
MailerLite’s landing page builder tool comes with heatmaps, click maps, A/B testing features, and SEO settings to grow landing page visibility

MailerLite limitations

Limited pre-designed templates
The interface is not as intuitive and makes it difficult to copy campaigns for high-converting landing pages

MailerLite pricing

Free Plan
Growing Business: $9/month
Advanced: $18/month
Enterprise: Custom pricing

MailerLite ratings and reviews

G2: 4.6/5 (840 reviews)
Capterra: 4.7/5 (1912 reviews)

9. ConvertKit

Picture this. You are an author, and your new book is about to launch. You want to tell your audience about this launch and engage them enough so that they sign up for the bookings. You would need a compelling landing page with the ability to monetize your audience.

A landing page builder like ConvertKit will launch your landing page using their available templates for different use cases such as podcasts, books, videos, and more. The landing pages are mobile responsive.

ConvertKit best features

Landing page opt-in forms turn your readers into subscribers and gain information to engage with your audience and boost sales
Integration with Unsplash makes finding free and imagery-specific easy
A robust analytics dashboard with updates on metrics like conversion rates and subscriber counts and set up your favorite tracking methods

ConvertKit limitations

Advanced features are available only on the paid plans
Email signup forms lack advanced features such as automation

ConvertKit pricing

Free plan
Creator: $9/month
Creator Pro: $25/month

ConvertKit ratings and reviews

G2: 4.4/5 (192 reviews)
Capterra: 4.7/5 (196 reviews)

10. Wix

Wix is a website builder that enables beginners and small businesses to build landing pages. With pre-made templates for landing page design, you can build landing and sales pages in just a few minutes.

If you are in the eCommerce industry, Wix is a leader in developing online store websites for small business e-commerce platforms. Build eCommerce landing pages to showcase new products and promote exclusive deals based on the visitor’s location to convert visitors.

Increase conversion via robust analytics tools and connect with Google Analytics, Facebook Pixel, and other services to gain insights.

Wix best features

Customization options for your domain URL, logo, and other brand tools
Multi-cloud hosting ensures a 99.9% uptime even during website traffic spikes
Create UI with multiple available elements from the visual drag-and-drop landing page Editor
Get dashboard features on your mobile device to manage your website from anywhere

Wix limitations

Lacks advanced SEO features when compared to other platforms
The mobile app is not functional in all countries

Wix pricing

Light: $16/month
Core: $27/month
Business: $32/month
Business Elite: $159/month
Enterprise: Custom pricing

Wix ratings and reviews

G2: 4.2/5 (1635 reviews)
Capterra: 4.4/5 (9361 reviews)

Build Great Landing Pages that Convert

The landing page builders listed here allow you to quickly create a good landing page without any coding skills. The best landing page builder is flexible, easy to use, and scalable and will enable you to track the performance of individual pages.

While these tools are great for helping you create single-page websites or solid landing pages for your next campaign, having a project management tool like ClickUp is essential to maximize resource utilization and productivity.

ClickUp’s project management capabilities include pre-built landing page templates, ClickUp AI to generate new content, and a dashboard for team members to collaborate.

From managing landing page performance metrics and marketing campaigns to generating new ideas and SEO goals, ClickUp is your perfect companion for building solid landing pages.

ClickUp’s native integration with 100+ tools within your technology stack allows you to power up your marketing journey to manage your performance marketing and website projects without juggling between apps.

Get started on ClickUp for a free trial.

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