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28 AI Uses Cases & Applications for Enterprise Teams in 2024

Artificial intelligence (AI) never ceases to surprise. 

Today, there are AI tools and apps to solve every personal and business productivity problem. There’s even an aggregator for AI use cases called There’s an AI for that. It’s a massive database of 10,000+ AIs available for over 2500 tasks!

From generating personalized customer experiences to predicting maintenance needs, the applications of AI are boundless. The cost and time savings from simplified workflows, optimized processes, and intelligent insights make AI technology a must-have for businesses. 

If you’re curious about applying artificial intelligence to your industry, sector, or use case, we’ve got just the list for you.

But before diving headfirst into its use cases and applications for enterprises, let’s understand how artificial intelligence works.

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What Is Artificial Intelligence?

Artificial Intelligence is a field of study that mimics human intelligence and reasoning by analyzing massive amounts of data, identifying patterns, and making predictions based on a predefined set of complex rules.

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How Can AI Help Businesses?

AI excels at taking routine and administrative tasks off your plate so you can focus on work that generates higher value. With AI handling time-consuming data analysis, customer service queries, and project management optimization, your employees are freed up to think more strategically and creatively.

The result is a workforce that spends less time on repetitive tasks, and more time applying human strengths like imagination, empathy, and problem-solving. Empowered by AI, teams can drive innovation and help propel the business forward. 

But that’s not all.

AI can also process logic to make objective, unbiased decisions and perform advanced tasks across fields—they analyze a patient’s medical history, use predictive analytics for farm management, and optimize marketing campaigns—faster than human workers.

But cutting through the hype around AI and identifying its practical applications for business teams can feel overwhelming. From sales and marketing to operations and research and development (R&D), AI is quietly using process automation to transform how teams work.

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28 AI Use Cases to Optimize Your Business

Let’s bridge the gap between the futuristic promise of artificial intelligence and the real-world impact and discover how your team can use this technology to boost everyday efficiency at work.

1. AI for marketing

Mass marketing is dead. You can no longer avoid blasting the same message to everyone and hoping something sticks. Marketing in the age of AI is about personalized precision. 

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Use ClickUp’s AI writing assistant to generate effective marketing content

ClickUp’s AI assistant is uniquely tailored to bring the benefits of personalized messaging to your marketing campaigns. It offers marketing teams a suite of ready-to-use prompts to streamline content creation, optimize campaigns, and enhance marketing ROI. You can use it to craft compelling blog posts quickly, write engaging social media captions, or generate persuasive email subject lines.

You can also use it to save time on documenting notes and next steps—it can generate summaries for task updates, comment threads, and meeting notes almost instantly.

In addition to artificial intelligence, ClickUp empowers marketing teams with customizable views and templates that provide a structured approach to planning campaigns, organizing content, and managing tasks. With just a few clicks, you can brainstorm new campaign ideas, outline personas, and map out customer journeys to bolster your marketing efforts.

Finally, ClickUp’s comprehensive reports and dashboards provide real-time insights into campaign performance, enabling you to make informed decisions and optimize strategies to drive tangible results and cost savings.

Here are a few examples of how AI marketing tools can make your life easier.

Use cases

  • Predictive analytics: Predict customer behavior and make informed decisions about marketing strategies. For example, Walmart uses AI to forecast demand for products, which helps it optimize its inventory and prevent stockouts, while Nike uses AI to predict customer churn, which helps it identify and retain high-value customers
  • Personalized ads: Cosabella, a lingerie brand, uses AI to create personalized customer ad campaigns. The company’s AI algorithm analyzes customer data, including purchase history, browsing history, and social media interactions. The algorithm then generates personalized ad campaigns that are tailored to each customer’s interests and preferences
  • Social media management: Hootsuite’s OwlyWriter AI automates social media tasks such as posting updates, scheduling content, and responding to comments. Sprinklr AI helps enterprise marketing by analyzing social media data, tracking brand mentions, and identifying influencer opportunities
  • Marketing campaign optimization: Adobe Sensei uses Artificial intelligence to automatically optimize social media ad campaigns based on user engagement and performance data. IBM’s AI called Watson can identify and target high-value customers, personalize marketing messages, and optimize campaign performance

2. AI for writing

AI’s Natural Language Processing (NLP) capability makes it excellent at writing high-quality literature. Fine-tune, train and give AI writing tools a complete set of directions to follow, and you can churn out articles, blogs, whitepapers, and even entire novels and original lyrics.

Use cases

  • Services like Grammarly employ AI to detect errors and suggest improvements, making writing more effective and error-free
  • Jasper AI writing assistant generates blog posts, marketing copy, and even scripts based on your prompts
  • With role-specific prompts, ClickUp’s AI writing tool can generate polished content to suit your needs. It can write marketing case studies, sales emails, and technical documents, and create sales pitches and blog posts
  • Use tools like Copyleaks to detect AI written content if you’re working with contract writers

3. AI for sales

AI’s ability to analyze vast amounts of historical sales data, identify patterns, and make predictions creates new opportunities for sales teams to personalize their approach, optimize their efforts, and close more deals.

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Use cases

  • Salesforce Einstein can analyze large volumes of customer data to predict buying patterns and suggest the most effective sales strategies
  • Gong records and transcribes sales calls, using AI to identify areas for improvement and coach reps to close more deals
  • Drift uses chatbots to qualify leads 24/7, freeing up human agents for high-value interactions

4. AI for customer service

AI powered solutions improve customer service by allowing teams to handle more inquiries efficiently, personalize customer interactions, and proactively resolve issues. This leads to improved customer satisfaction and loyalty.

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Use cases

  • Domino’s Pizza chatbot, Dom, takes orders, tracks deliveries, and even entertains customers with jokes
  • Hilton Hotels’ AI assistant, Connie, answers guest questions, recommends activities, and also books spa appointments
  • L’Oreal’s virtual hairstylist uses AI to suggest personalized hair care routines based on a selfie

5. AI for tourism

The future of tourism is AI-powered. AI can guide your travel adventures, craft personalized itineraries, and even provide virtual reality tours to transport you to distant lands.

Use cases

  • Emirates’ AI-powered “Travel Assistant” helps passengers navigate airports, book flights, and even manage their baggage
  •’s AI tool, TripGen, suggests personalized travel packages and activities tailored to your interests and budget
  • AI-powered tools such as Hopper use machine learning algorithms to predict flight prices and recommend the best time to make bookings, helping you save money and avoid stress 

6. AI for entertainment

From crafting hyper-personalized experiences to pushing creative boundaries, AI enhances entertainment. AI algorithms curate music playlists that match your mood, recommend movies you’ll love, and generate stories that adapt to your choices. AI lets you enter fantastical worlds and interact and play with characters in real-time.

Use cases

  • Lucasfilm’s Industrial Light & Magic uses AI to generate special effects, bringing creatures like Baby Yoda to life
  • Netflix uses an AI engine that recommends shows and movies based on your viewing history, leading to an engaging viewing experience
  • MuseNet AI composes music in different styles, from classical symphonies to modern pop hits, pushing the boundaries of creative expression
  • Epic Games’ MetaHuman technology creates realistic virtual characters for games and movies, blurring the lines between the real and imagined worlds

7. AI for real estate

Imagine virtual tours that let you explore homes from anywhere, chatbots answering questions 24/7, and algorithms predicting market trends with uncanny accuracy. Artificial intelligence equips real estate with insights, automation, and superpowers to streamline your journey.

Use cases

  • Zillow’s Zestimates uses AI to predict home values with impressive accuracy, letting buyers and sellers make informed decisions
  • Redfin’s AI-powered search engine filters listings based on your needs and budget, helping you save time and reduce frustration 
  • Automated property management tools handle tasks like rent collection, maintenance requests, and tenant screening, freeing up valuable time for property managers

8. AI for project management

Project management is a complex web of tasks, deadlines, and resources. But what if you had a tireless assistant who could analyze data, predict risks, and optimize workflows? That’s where AI comes in, revolutionizing how we plan, execute, make decisions, and deliver projects.

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Use cases

  • Microsoft Project Cortex uses AI to extract insights from project documents and data, providing actionable recommendations and improving team collaboration
  • Wrike Analyze uses AI to predict project outcomes, identify potential delays, and suggest corrective actions before it’s too late
  • WorkBoard employs AI to visualize project progress in real-time, allowing you to identify areas needing attention and make data-driven decisions quickly
  • integrates AI-powered features like automated progress reports and sentiment analysis to keep teams informed and on track at all times 

9. AI for software development

AI automates tasks like code generation, code reviews, commenting, and fixing bugs. It also provides design assistance. Developers can now focus on tying their code to the bigger picture while their AI partners handle mundane tasks.

Use cases

  • GitHub Copilot is an AI assistant that suggests code based on your current context, saving developers’ time and effort
  • DeepCode is an AI-powered code review tool that identifies potential security vulnerabilities and coding errors, improving code quality
  • IntelliJ IDEA uses AI to suggest variable names, refactor code, and even identify potential bugs, significantly boosting developer productivity

10. AI for AI

Developing artificial intelligence requires expertise, meticulous planning, and much trial and error. But AI itself can provide valuable assistance in this process. It can assemble puzzle pieces, suggest new ones, identify missing pieces, and improve the design. AI is the ultimate tool for creating more powerful AI.

Use cases

  • AutoML platforms like Google AutoML and Amazon SageMaker automate the entire machine learning pipeline, from data preparation to model selection and deployment
  • OpenAI Gym provides a simulated environment for training and testing reinforcement learning algorithms, speeding up research and development
  • Explainable AI (XAI) tools like LIME and SHAP help developers understand how AI models make decisions, allowing them to identify and address potential biases and errors
  • Generative AI models like Stable Diffusion and Dall-E 3 create realistic images and text, providing valuable training data for other AI models

11. AI for human resources

AI-powered tools for human resources automate tedious tasks, simplify processes, and inject valuable data-driven insights into every stage of the employee lifecycle. HR professionals can free themselves from administrative burdens and focus on building a vibrant, engaged, and high-performing workforce.

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Use cases

  • Workday uses AI to automate tasks like payroll, benefits administration, and performance reviews, freeing up HR professionals to focus on strategic initiatives
  • LinkedIn Talent Insights uses AI to analyze LinkedIn data, giving companies insights into their workforce and potential candidates and helping them make better hiring decisions
  • Eightfold AI efficiently matches candidates with job openings, reducing time-to-hire and improving hiring quality

AI makes research and document review easier. Lawyers can use it to predict case outcomes and optimize legal strategies. This enables legal teams to work smarter and faster to deliver better client results with AI-powered legal tools.

Use cases

  • Luminance uses machine learning to analyze contracts, extract key information, and identify potential risks, significantly reducing review time and legal fees
  • Kira Systems excels at e-discovery, helping legal teams sift through large volumes of electronic data to find relevant documents quickly and efficiently
  • Lex Machina analyzes vast repositories of case law and legal opinions, providing lawyers with personalized recommendations and insights

13. AI for cybersecurity

Artificial intelligence has emerged as a powerful weapon in the field of cybersecurity. It analyzes data, detects threats, and responds to data security issues in real-time, keeping your digital assets secure.

Use cases

  • Darktrace uses anomaly detection to identify and neutralize cyberattacks in real-time, protecting organizations from even the most sophisticated threats
  • Palo Alto Networks Cortex XDR analyzes data collected from across your entire security infrastructure, giving you a unified view of potential threats and enabling you to respond quickly and effectively

14. AI for education

AI has impacted education positively, replacing rigid curriculums and standardized tests. It now provides personalized and engaging learning experiences that cater to individual needs.

Use cases

  • DreamBox Learning uses an AI tool for students to assess their strengths and weaknesses and generates personalized learning paths to fill knowledge gaps
  • Kahoot! uses AI to create engaging quizzes and assessments, making learning interactive and exciting for students of all ages
  • Minecraft Education Edition creates immersive simulations and interactive tasks, engaging students in science, technology, engineering, and mathematics (STEM subjects) and problem-solving using AI-powered tools 
  • Duolingo uses AI to personalize lessons based on a learner’s progress and goals, making language learning fun and effective

15. AI for government and public administration

AI in the public sector streamlines processes, increases transparency and delivers personalized public services. It anticipates needs, solves complex problems quickly, and ensures efficient government services for the people.

Use cases

  • Dubai’s AI-powered police force uses drones equipped with AI to analyze traffic patterns and predict crime hotspots, enhancing public safety
  • New York City’s 311 Helpline system uses natural language processing to understand citizen inquiries and route them to the appropriate resources, improving response times and service delivery

16. AI for construction

With AI as your partner, you can transform every stage of the construction process. AI can analyze blueprints, optimize material usage, and predict risks. Drones and robots equipped with computer vision assist with surveying, inspection, and physical tasks to improve safety and efficiency. 

Use cases

  • Autodesk BIM 360 uses AI to manage construction projects from planning to execution, making communication, collaboration, and data analysis smoother
  • SiteAware uses drones and sensors to monitor construction sites in real-time, improving safety, tracking progress, and identifying potential hazards
  • BuildingConnected connects construction companies with AI solutions, including robotic equipment and materials optimization software

17. AI for banking and finance

AI accounting and finance tools personalize financial advice, streamline transactions, detect fraud, and help you make smarter investment decisions. There are AI chatbots to provide customer service and robo-advisors for wealth management.

Use cases

  • Intuit Mint uses AI to categorize your spending, track budgets, and offer personalized financial insights, helping you take control of your finances
  • Upstart is an AI-powered lending platform that uses alternative data points to assess creditworthiness, expanding access to financing for underserved communities
  • Jumio is an AI-powered identity verification platform that uses facial recognition and other biometric technologies for fraud detection and secure online transactions

18. AI for environment

Artificial intelligence is a powerful tool for addressing climate change, protecting biodiversity, and optimizing resource management. It plays a vital role in creating a sustainable and resilient future for humanity and the planet.

Use cases

  • OceanMind’s AI platform analyzes satellite imagery and ocean data to track illegal fishing and protect marine ecosystems
  • World Wildlife Fund uses AI-powered tools to study animal movement patterns and habitat usage, informing conservation strategies for endangered species
  • Xyonix uses AI to identify and optimize locations for storing carbon dioxide underground to mitigate climate change impact

19. AI for non-profits

AI boosts efficiency, improves reach, and maximizes the impact of good causes. AI-powered volunteer matching platforms connect volunteers with the right opportunities based on their skills and interests, significantly increasing volunteer engagement and satisfaction.

Use cases

  • Kindful is an AI-powered fundraising platform that uses machine learning to personalize donor experiences and optimize fundraising campaigns, increasing donations and donor retention
  • Charity Navigator is an AI-powered platform that analyzes non-profit financial data and governance practices, helping donors make informed decisions

20. AI for textile and clothing

Use AI to generate innovative and personalized clothing designs based on trends, customer preferences, and body measurements while reducing waste through supply chain optimization.

Use cases

  • Zeekit uses 3D body scanning and deep learning to create personalized avatars for virtual try-ons and custom clothing fit, saving time and resources
  • Unspun custom-creates the best-fitting jeans on demand for you from 3D scans of your body taken with a smartphone, with the goal of zero inventory and zero fashion waste
  • Textile Exchange is a non-profit organization that uses AI to track and analyze the environmental impact of textiles, helping brands make sustainable choices

21. AI for transportation

AI tools optimize traffic flow, aid route planning, enhance safety, and transform our land, air, and sea journeys.

Use cases

  • Tesla Autopilot is an advanced driver-assistance system that uses AI to steer, accelerate, and brake, making driving safer and more comfortable
  • Waymo is a self-driving car pioneer that uses AI to navigate city streets and highways, offering autonomous ride-hailing services in select locations
  • Siemens Mobility is a transportation provider that uses AI to predict maintenance needs for trains and buses, ensuring safety and preventing breakdowns

22. AI for healthcare

Artificial intelligence is a boon to the healthcare industry. It provides more accurate diagnoses, bolsters drug discovery, and optimizes treatments. It can also monitor patient health and predict outcomes.

Use cases

  • DeepMind’s AlphaFold accurately predicts protein structures, revolutionizing drug development and personalized medicine
  • BlueDot tracks infectious disease outbreaks in real-time, helping healthcare systems prepare and respond to potential epidemics
  • Babylon Health uses virtual assistants and chatbots to provide patients with 24/7 healthcare guidance, pre-diagnosis, and support

23. AI for agriculture

AI-powered solutions optimize crop yields, monitor soil health, detect pests, and automate agricultural tasks. This technology empowers farmers to cultivate a more efficient, productive, and sustainable future.

Use cases

  • Plantix analyzes photos of crops to diagnose diseases and pests, letting farmers take immediate action to protect their yields
  • HarvestAI uses aerial imagery and machine learning algorithms to monitor crop health and predict yields, providing valuable insights for farm management decisions
  • Terramera uses AI to analyze soil data and recommend customized fertilizer and nutrient plans, optimizing crop growth and minimizing environmental impact

24. AI for manufacturing

AI tools optimize production lines and predict machine failures to improve quality control and automate tasks. With AI, you can build a brighter, more efficient, and more productive factory floor, forging a new era of manufacturing excellence.

Use cases

  • Siemens MindSphere is an AI platform that connects and analyzes data from factory equipment, optimizing operations and allowing for predictive maintenance
  • GE Predix is an industrial AI platform that uses data from sensors and machines to predict equipment failures and optimize maintenance schedules, reducing downtime and costs

25. AI for mining

With AI-driven drones, you can accurately scan landscapes and map mineral deposits. Predictive models can analyze seismic data and historical records to identify the best mining locations, saving resources. Self-driving trucks operate tirelessly in intricate mine tunnels, improving efficiency and productivity.

Use cases

  • Komatsu Autonomous Haul Trucks navigate mines independently, maximizing efficiency and minimizing human error
  • Descartes Labs analyzes satellite imagery and geological data with AI to identify potential mineral deposits, improving exploration efforts
  • MineSense uses AI and robotics to automate underground mining tasks, increasing productivity and reducing risk for workers

26. AI for fishing

Optimize fishing routes, predict catch sizes, combat illegal fishing, and protect marine life using AI. Let AI help you reap the benefits of profitability and sustainability in fishing. 

Use cases

  • Marine Stewardship Council is a non-profit organization that uses AI to track fishing vessels and ensure they comply with sustainable fishing standards, protecting marine ecosystems
  • Fully Documented Fisheries (FDF) project identifies fish species in real time, preventing bycatch and promoting sustainable fishing practices

27. AI for aerospace

By leveraging AI, the aerospace industry can increase flight safety and reliability, reduce maintenance costs, optimize aircraft fuel efficiency, automate repetitive tasks, and free up human resources for innovation.

Use cases

  • NASA’s Ingenuity AI-powered helicopter successfully flew on Mars, demonstrating AI’s potential of AI for autonomous exploration in challenging environments
  • NASA’s Deep Space Anomaly Detection system monitors spacecraft data for anomalies to protect probes and ensure mission success across interstellar distances
  • Airbus Skywise collects and analyzes aircraft data to help airlines enhance maintenance and operations

28. AI for energy (generation & distribution)

AI is also helpful in the energy grid, making it greener and more resilient to changing energy needs.

Use cases

  • GridBeyond uses AI to manage distributed energy resources like solar panels and batteries, enabling a more flexible and resilient grid
  • Sentient Energy analyzes smart meter data to detect anomalies and potential outages, enabling utilities to respond proactively and ensuring uninterrupted power supply
  • DeepMind for Google Energy accurately predicts energy demand, helping Google and other utilities optimize power generation and reduce carbon emissions

While AI has far-reaching and potentially life-altering applications across sectors and industries, some of its applications also improve our everyday lives in the simplest—yet most impactful—of ways. 

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ClickUp AI: The Ultimate Productivity Enhancer

Have you ever wished you had the superpower to finish all your tasks well before the deadlines? We’ve too.

Enterprise teams constantly seek tools to simplify processes and enhance overall performance.

Enter ClickUp AI. It’s a powerful AI assistant integrated into ClickUp’s project management platform and is the ideal solution to increase productivity throughout your workday.

Here’s a glimpse of how ClickUp AI can give you the superpowers you crave. 

Get writing assistance tailored to your role

Whether you’re a salesperson working on the perfect pitch or a product manager working on a launch plan, get the writing assistance you need with ClickUp AI. It understands the context of different organizational roles and projects, giving you tailor-made ideas and suggestions for your writing.

Work together seamlessly

Let ClickUp improve collaboration with its AI capabilities. It offers generative writing capabilities to draft emails, summarize documents, and suggest better phrasing and grammar. You can also create action items based on the context of your tasks and use the tool to brainstorm with your team.

Deliver personalized communications with ClickUp AI to build customer relationships that last

Break communication barriers

ClickUp AI makes cross-functional and cross-cultural collaboration more effective. Use it to translate messages into over 10 languages in real-time. Also, it detects unclear or ambiguous statements and gets suggestions to improve clarity. 

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Bridge language barriers with ClickUp AI 

Automate your repetitive tasks with ClickUp and free up your team’s time to focus on more strategic initiatives. From generating meeting notes to summarizing reports, ClickUp AI simplifies your workflow, improving efficiency and productivity.

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Bring the Smartest AI onto Your Team with ClickUp

While AI apps and tools are a boon for productivity everywhere, sometimes the best thing you can do to get more done is…use fewer apps. Instead, you can invest in a single, purpose-built app like ClickUp. 

ClickUp AI isn’t your average AI assistant. It adapts to your role, with research-backed prompts woven directly into the platform. 

It can help you minimize being overwhelmed and AI fatigue by centralizing all your work within one platform. If you still need more solutions, you can use our up-to-date list of AI software to find the right tools quickly.

P.S. ClickUp AI is constantly evolving, fueled by a dedication to making teams smarter, faster, and more robust. Try ClickUp now.

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