10 Best Survey Analysis Software in 2024

Surveys are great for understanding customer sentiments, doing market research, or checking in on your team’s job satisfaction.

But running the survey is just the beginning. The real challenge is diving into the unstructured data and pulling out actionable insights. 

As the customer base and team size grew at ClickUp, we realized we needed powerful software to make sense of all the survey data. Doing it manually wasn’t cutting it—especially with large volumes of data.

So, we set out to find the perfect tool.

After testing dozens of survey data analysis platforms, we’ve narrowed down our top 10 favorites. These tools have been incredibly useful for our team, and I hope they’ll be just as helpful for you!

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What Should You Look for in Survey Analysis Software? 

These are the key features I prioritize in a survey data analysis platform:

• Break insight silos: The tool should make survey data easy to understand for everyone in the team, irrespective of their technical expertise
• Advanced analytics: Features for segmentation, cross-tabulation, and trend analysis are must-haves for my workflow
• Customization options: It’s great to have a variety of graphs, charts, and customizable project dashboards to visualize data the way I want
• Integration capabilities: The software needs to seamlessly connect with the existing tools in my tech stack, such as Excel, CRM system, or BI platforms
• Survey customization: The tool must let me create complex surveys with various question types, branching logic, and customizable design options
• Support and Training: Having responsive customer support and comprehensive training resources would be an advantage. It’s reassuring to know there’s help available so my team and I can make the most of the software

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The 10 Best Survey Analysis Software to Use in 2024

Keeping the above criteria in mind, here are our top picks:

1. ClickUp—Best for visualizing survey data

ClickUp has two powerful tools to optimize the survey analysis process: the ClickUp Form View for creating customizable surveys and the ClickUp Dashboards for visualizing the survey data more clearly.  

The Form View helps me create custom forms to collect feedback from multiple sources—employees, customers, prospects, and other stakeholders. I can turn this feedback into trackable tasks in ClickUp and add it directly to my workflow. For instance, if a customer complains of a bug, I’ll create a task for our dev team to look into it on priority. 

What I love the most about the Form View is its flexibility. It’s not a static, cookie-cutter survey form. It understands conditional logic and dynamically updates the questions based on responses. It’s seamless to personalize the questions and capture relevant data. 

Now, moving on to the next step, I use ClickUp Dashboards to extract insights from the survey data. Custom cards, such as Pie Chart cards, Bar Chart cards, and Calculation chart cards (available in the Business plan and above), help me visualize task data the way I want. 

Here’s a quick glimpse of which cards help me track which metrics: 

These are just a few examples from the SaaS industry, which heavily revolves around marketing, sales, and customer support. There are plenty of other cards to help professionals from other industries, such as finance, quality assurance, healthcare, construction, and the list goes on. 

If I need specific information or insight related to the surveys, I use ClickUp Brain, ClickUp’s built-in, trusted AI co-pilot. It scans all the dashboards in my Workspace and gives me an answer instantly.

ClickUp best features

• Organize survey data (such as responses, participant information, and survey history) in a centralized repository
• Automate survey distribution based on predefined criteria (demographics, past interactions) and reach the right target audience at the right time
• Personalize survey campaigns based on participants’ preferences or feedback history and get meaningful responses
• Generate detailed reports on survey results, trends, and key metrics 
• Track participant engagement levels for surveys, monitor response rates and analyze completion times

ClickUp limitations

• The mobile app is yet to offer all the functionalities available in the web version 

ClickUp pricing

• Free Forever
• Unlimited: $7/month per user
• Business: $12/month per user
• Enterprise: Contact for pricing
• ClickUp Brain: Add to any paid plan for $7 per Workspace member per month

ClickUp ratings and reviews

• G2: 4.7/5 (9,000+ reviews)
• Capterra: 4.6/5 (4,000+ reviews)

2. SurveySparrow—Best for CSS customization 

I love to add a branded touch to marketing materials, so I was instantly drawn in by SurveySparrow’s CSS customizations. In addition to creating detailed surveys, I could personalize them using contact parameters and custom variables. 

I also liked the ease of sharing surveys—the tool gave me the option to create a direct web link for email or SMS, generate a scannable QR code, or embed the link as a widget on our website to collect customer feedback directly. 

SurveySparrow best features 

• Automate recurring surveys and reminder emails for partial responders and non-responders
• Host surveys from a white-labeled website 
• Receive survey reports via email at regular intervals 
• Export survey data in the SPSS (Statistical Package for the Social Sciences) format to conduct detailed statistical analysis

SurveySparrow limitations 

• The tool isn’t mobile-friendly 

SurveySparrow pricing 

• Free
• Basic: $19 (billed annually) 
• Starter: $39 (billed annually) 
• Business: $79 (billed annually) 
• Professional: $249 (billed annually) 
• CX Basic: $199 (billed annually) 
• NPS + CX Suite: Custom pricing

Pricing details sourced from G2 

SurveySparrow ratings 

• G2: 4.4/5 (1,900+ reviews) 
• Capterra: 4.4/5 (100+ reviews)

3. Survicate—Best for product feedback surveys

Survicate supports survey creation for multiple channels (email, website, in-app, etc.), but what stood out for me was the ability to create in-product surveys. 

Our team tried to collect feedback on specific features with event-triggered surveys (such as asking about the download experience after a user downloads a free template or enquiring about the import experience after they try importing raw data from a third-party tool). 

It worked well, I must say. Since the survey was specific and contextual, it also allowed us to understand the unique pain points of our customers (for instance, issues with importing/exporting for specific tools).

Survicate best features 

• Create branded surveys with an intuitive editor
• Collect continuous bug reports 
• Receive alerts on MS Teams/Slack and collaborate internally to resolve recurring issues 
• Connect Survicate with the existing tech stack using Zapier 

Survicate limitations 

• There’s no option to aggregate multiple survey results 

Survicate pricing 

• Free
• Business: $99/month 
• Scale: $299/month

Survicate ratings 

• G2: 4.6/5 (100+ reviews) 
• Capterra: 4.5/5 (20+ reviews) 

4. Thematic—Best for chat analysis with LLMs

While email surveys are useful to understand customer pain points, they usually have a low response rate. Thematic’s survey analysis software addresses this problem. 

It uses large language models (LLMs) to analyze chat interactions and predict customer satisfaction levels. I liked this thoughtful feature—it allowed me to accurately measure customer satisfaction (CSAT) scores for customers who had previously contacted our support team, even if they didn’t participate in our customer survey. 

Thematic best features 

• Automatically analyze data from phone calls, support chats, emails, and texts
• Discover the topics/themes driving call volume and average handle time (AHT) to serve your customers more efficiently
• Identify new and emerging issues in real-time with Thematic’s AI without waiting for survey results
• Generate reports with just a few clicks and share issues with stakeholders

Thematic limitations 

• The initial setup feels jittery 

Thematic pricing 

• Starter: $2000/month with unlimited viewing seats 
• Enterprise: Custom pricing 

Thematic ratings 

• G2: 4.8/5 (30+ reviews) 
• Capterra: Not enough reviews 

5. Tableau—Best for AI-assisted real-time data insights 

I loved Tableau Pulse, which offers personalized AI-assisted insights on your desired metrics. We ‘followed’ some metrics from our customer surveys, such as customer satisfaction (CSAT), net promoter score (NPS), churn rate, and customer lifetime value. 

With Pulse, we could get a summary of the key changes in those metrics. With just a single click, it even helped me dig deeper. I could conduct advanced statistical analysis and identify the exact change in numbers and spot outliers or anomalies. It also generated an FAQ-like section for each metric to help me understand the insights better. 

Tableau best features 

• Stay on top of key metrics from both mobile and desktop 
• Visually analyze survey data and turn it into shareable interactive reports 
• Filter survey items based on demographic profiles 
• Integrate seamlessly with Salesforce or Microsoft Office

Tableau limitations 

• Doesn’t auto-refresh reports based on new changes 
• The expensive pricing model makes it suitable only for bigger companies 

Tableau pricing

• Viewer: $15/month per user 
• Creator: $42/month per user 
• Explorer: $70/month per user 

Pricing details sourced from G2

Tableau ratings 

• G2: 4.4/5 (2,000+ reviews) 
• Capterra: 4.5/5 (2,000+ reviews) 

6. SurveyMonkey—Best for detailed survey templates

As our business collects feedback from multiple touchpoints, the customer success team must create different types of forms tailored for each channel. While exploring SurveyMonkey, I came across its template library and was mighty impressed! 

From collecting website user experience feedback, contact information, and event registration details to feedback on events and meetings, SurveyMonkey has a template for every purpose. We could also customize the survey themes for a more branded feel. 

It’s helpful for companies just getting started with surveys or large teams that want to streamline their multi-channel feedback collection. 

SurveyMonkey best features 

• Create AI-assisted surveys quickly with SurveyMonkey Genius 
• Collect segmented feedback with branching and conditional questions
• Create, edit, and review surveys with team members
• Perform trend analysis to understand how answers to specific questions change over time 

SurveyMonkey limitations 

• Pricey for small businesses 

SurveyMonkey pricing 

• Team Advantage: $25/month per user (annual billing only) 
• Team Premier: $75/month per user (annual billing only) 
• Enterprise: Custom pricing 

Pricing details sourced from Capterra

SurveyMonkey ratings 

• G2: 4.4/5 (22,000+ reviews) 
• Capterra: 4.6/5 (10,000+ reviews) 

7. SentiSum—Best for support ticket analysis

SentiSum uses natural language processing (NLP) to analyze customer calls, chats, emails, and survey results. The tool’s advanced AI digs deep into support tickets and understands customer sentiments.

While testing the tool, we could unify our multiple feedback channels and auto-tag tickets to the granular level. The best part is that I could ask SentiSum any question about our customer experience, and it would offer a quick, meaningful answer based on existing data. It’s even quicker than creating ad-hoc reports!

SentiSum best features 

• Connect customers’ reason for contact with CSAT and NPS 
• Use seamless speech analytics to extract insights from calls 
• Auto-prioritize tickets based on topic and sentiment 
• Turn social media comments and negative reviews into support tickets 

SentiSum limitations

• AI can sometimes miscategorize tickets due to inconsistencies in spoken/written language, so it’s important to be cautious 

SentiSum pricing 

• Contact for pricing

SentiSum ratings 

• G2: Not enough reviews 
• Capterra: Not enough reviews

8. Displayr—Best for data cleaning 

Data cleaning plays an important role in ensuring survey analysis reports are reliable and free from errors or missing values. With Displayr, I could either clean my survey data manually down to the variables or automate the entire process. 

Manual cleaning works when the volume of work is less, but auto data tidying was the best fit for our workflow. Displayr recognized all types of data, from texts, numerics, and grids, to multiple responses. It automatically detected the data type and identified issues such as missing labels, flatlining, or small categories that required merging. 

Displayr best features 

• Create meaningful data stories using customizable brand kits and templates
• Clean up confusing variable names into concise labels with Displayr AI 
• Sort textual and open-ended survey responses into cohesive groups 
• Visualize survey data with 100+ chart types, including donut charts, pictographs, and palm trees 

Displayr limitations 

• Takes a long time to load/refresh 

Displayr pricing 

Data Stories

• Free (suitable for students and other users with basic requirements) 
• Professional: $40/month per user (billed annually) 
• Enterprise: Custom pricing 

Displayr 

• Free (suitable for students and other users with basic requirements) 
• Professional: $255/month per user (billed annually) 
• Enterprise: Custom pricing

Displayr ratings 

• G2: Not enough reviews 
• Capterra: 4.8/5 (20+ reviews) 

9. Crunch.io—Best for quick survey data analysis

When sorting through complex data points, I often need to create specific filters to locate the information I seek. With Crunch, I could quickly create and apply a new filter—it took me only a few seconds. 

Another feature that stood out for me was seamless exporting. I exported my survey data offline with Excel to present to my team, and the experience was quite smooth. The tool also allows online sharing/presenting. I tried my hands at it and could create an interactive dashboard in a few minutes. It didn’t need any coding experience. This makes it one of the good data visualization tools for non-technical teams. 

Crunch.io best features 

• Collaborate with team members to analyze survey data
• Organize questions into logical folders 
• Extract insights from data with subsecond response time 
• Customize visualization types 

Crunch.io limitations 

• Has a slight learning curve 

Crunch.io pricing 

• Not available 

Crunch.io ratings 

• G2: Not enough reviews 
• Capterra: Not enough reviews 

10. Q Research Software—Best for automated updates 

Some of our market surveys involve multiple phases. Sometimes, I finish all of my analysis and reporting (on the phases completed so far) only to realize that I have to do it all over again when I revise the old data with newly acquired survey results. 

With Q, I could automate this entire process. I didn’t have to work on the analysis from scratch because of a minor data revision—it saved a lot of time for me and my team!

Q Research Software’s best features 

• Clean data and create tables without coding knowledge  
• Generate large, complex data reports quickly 
• Get access to complete R language support 
• Seamless integration with MS Excel and MS PowerPoint 

Q Research Software limitations 

• Occasional lagging 

Q Research Software pricing 

• Standard License: $2379/year
• Transferable License: $7347/year 

Q Research Software ratings 

• G2: 4.7/5 (30+ reviews) 
• Capterra: Not enough reviews 

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Centralize Survey Creation and Data Analysis with ClickUp

The main idea behind survey analysis software is to know your stakeholders better and make improvements based on feedback loops. The survey tools I’ve included in this list are great at what they do—analyzing survey data—but not all can balance survey creation and analysis equally or cater to multiple industries. 

This is where ClickUp has a clear advantage over the others. The platform empowers you to ask open-ended and intentional questions for gathering qualitative data, visualize your data in a flexible canvas for effective sentiment analysis, make data-driven decisions, and generate valuable insights from survey data to hit your business goals and objectives consistently. 

Get started with ClickUp today!